0001104659-20-125786.txt : 20201116 0001104659-20-125786.hdr.sgml : 20201116 20201116160315 ACCESSION NUMBER: 0001104659-20-125786 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20200930 FILED AS OF DATE: 20201116 DATE AS OF CHANGE: 20201116 EFFECTIVENESS DATE: 20201116 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Prentice Capital Management, LP CENTRAL INDEX KEY: 0001326150 IRS NUMBER: 731728931 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-11708 FILM NUMBER: 201316651 BUSINESS ADDRESS: STREET 1: 100 WEST PUTNAM AVENUE STREET 2: SLAGLE HOUSE CITY: GREENWICH STATE: CT ZIP: 06830 BUSINESS PHONE: (212) 756-3560 MAIL ADDRESS: STREET 1: 100 WEST PUTNAM AVENUE STREET 2: SLAGLE HOUSE CITY: GREENWICH STATE: CT ZIP: 06830 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001326150 XXXXXXXX 09-30-2020 09-30-2020 false Prentice Capital Management, LP

100 West Putnam Avenue Slagle House Greenwich CT 06830

13F HOLDINGS REPORT 028-11708 N Mark Hossein 203-302-2432 /s/ Mark Hossein Greenwich CT 11-16-2020 0 21 263284 INFORMATION TABLE 2 infotable.xml ABERCROMBIE & FITCH CO CL A 002896207 39440 2831331 SH SOLE 2831331 0 0 AMERICAN EAGLE OUTFITTERS IN COM 02553E106 18050 1218746 SH SOLE 1218746 0 0 BED BATH & BEYOND INC COM 075896100 23628 1577332 SH SOLE 1577332 0 0 BLOOMIN BRANDS INC COM 094235108 834 54600 SH SOLE 54600 0 0 COTY INC COM CL A 222070203 10357 3836068 SH SOLE 3836068 0 0 GOPRO INC CL A 38268T103 52804 11656438 SH SOLE 11656438 0 0 GROUPON INC COM NEW 399473206 9849 482790 SH SOLE 482790 0 0 GUESS INC COM 401617105 4837 416263 SH SOLE 416263 0 0 KOHLS CORP COM 500255104 276 14895 SH SOLE 14895 0 0 MACERICH CO COM 554382101 509 74918 SH SOLE 74918 0 0 MACYS INC. COM 55616P104 1224 214788 SH SOLE 214788 0 0 MGM RESORTS INTERNATIONAL COM 552953101 1173 53950 SH SOLE 53950 0 0 NORDSTROM INC COM 655664100 1192 100000 SH SOLE 100000 0 0 PETIQ INC COM CL A 71639T106 4777 145110 SH SOLE 145110 0 0 PROSHARES TR ULTRAPRO SHORT S 74347B268 1740 200000 SH SOLE 200000 0 0 REALOGY HLDGS CORP COM 75605Y106 37131 3933391 SH SOLE 3933391 0 0 SALLY BEAUTY HLDGS INC COM 79546E104 11140 1281892 SH SOLE 1281892 0 0 SMILEDIRECTCLUB INC CL A COM 83192H106 16337 1398700 SH SOLE 1398700 0 0 TAPESTRY INC COM 876030107 23482 1502353 SH SOLE 1502353 0 0 UNDER ARMOUR INC CL A 904311107 3212 286018 SH SOLE 286018 0 0 ZYNERBA PHARMACEUTICALS INC COM 98986X109 1292 390381 SH SOLE 390381 0 0