0001225208-11-010250.txt : 20110324 0001225208-11-010250.hdr.sgml : 20110324 20110324172050 ACCESSION NUMBER: 0001225208-11-010250 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20110322 FILED AS OF DATE: 20110324 DATE AS OF CHANGE: 20110324 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: PROBST DOUGLAS J CENTRAL INDEX KEY: 0001331254 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-32545 FILM NUMBER: 11710236 MAIL ADDRESS: STREET 1: 4150 EAST FIFTH AVE. CITY: COLUMBUS STATE: OH ZIP: 43219 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: DSW Inc. CENTRAL INDEX KEY: 0001319947 STANDARD INDUSTRIAL CLASSIFICATION: RETAIL-SHOE STORES [5661] IRS NUMBER: 310746639 STATE OF INCORPORATION: OH FISCAL YEAR END: 0129 BUSINESS ADDRESS: STREET 1: 810 DSW DRIVE CITY: COLUMBUS STATE: OH ZIP: 43219 BUSINESS PHONE: (614) 237-7100 MAIL ADDRESS: STREET 1: 810 DSW DRIVE CITY: COLUMBUS STATE: OH ZIP: 43219 4 1 doc4.xml X0303 4 2011-03-22 0001319947 DSW Inc. DSW 0001331254 PROBST DOUGLAS J 810 DSW DRIVE COLUMBUS OH 43219 1 EVP & CFO Class A Common Shares 2011-03-23 4 S 0 5000.0000 37.1500 D 10748.0000 D Restricted Stock Unit 2011-03-22 4 A 0 2700.0000 0.0000 A 2015-03-22 2015-03-23 Class A Common Shares 2700.0000 2700.0000 D Stock Option - Right to Buy 37.4800 2011-03-22 4 A 0 15300.0000 0.0000 A 2021-03-22 Class A Common Shares 15300.0000 15300.0000 D The sales in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by Mr. Probst on March 16, 2011. Price represents a weighted average of the sales price. Shares were sold at prices ranging from $37.08 to $37.25. Upon the request by the SEC staff, the Issuer, or a security holder of the Issuer, the reporting person will provide the full information about the number of shares sold at each separate price. Each restricted stock unit represents a contingent right to receive one share of DSW common stock. Option vests 20% per year beginning on the first anniversary of the date of grant. William L. Jordan, Attorney-in-Fact 2011-03-23