0001310929-24-000007.txt : 20240424 0001310929-24-000007.hdr.sgml : 20240424 20240424101247 ACCESSION NUMBER: 0001310929-24-000007 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20240331 FILED AS OF DATE: 20240424 DATE AS OF CHANGE: 20240424 EFFECTIVENESS DATE: 20240424 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Willis Investment Counsel CENTRAL INDEX KEY: 0001310929 ORGANIZATION NAME: IRS NUMBER: 581396624 STATE OF INCORPORATION: GA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-11914 FILM NUMBER: 24867316 BUSINESS ADDRESS: STREET 1: 710 GREEN STREET CITY: GAINESVILLE STATE: GA ZIP: 30501 BUSINESS PHONE: 770-718-0706 MAIL ADDRESS: STREET 1: 710 GREEN STREET CITY: GAINESVILLE STATE: GA ZIP: 30501 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false true false 0001310929 XXXXXXXX 03-31-2024 03-31-2024 Willis Investment Counsel

710 GREEN STREET GAINESVILLE GA 30501

13F HOLDINGS REPORT 028-11914 N Kelli M. Wright 770-718-0706 Kelli M. Wright Gainesville GA 04-24-2024 0 107 1454169211 false INFORMATION TABLE 2 inftable_033124.xml 3m Company COM 88579Y101 10384889 97906 SH SOLE 14953 0 82953 Abbvie Inc COM 00287Y109 207776 1141 SH SOLE 0 0 1141 Accenture PLC COM G1151C101 39676793 114471 SH SOLE 20518 0 93953 Adobe Systems Inc COM 00724F101 11656260 23100 SH SOLE 6693 0 16407 Advance Auto Parts Inc COM 00751Y106 6039348 70976 SH SOLE 20625 0 50351 Aflac Inc COM 001055102 25468137 296624 SH SOLE 53830 0 242794 American Electric Power Co COM 025537101 13398279 155613 SH SOLE 16300 0 139313 American Express COM 025816109 15349949 67416 SH SOLE 19941 0 47475 AO Smith Corporation COM 831865209 18188023 203309 SH SOLE 20034 0 183275 Apple Computer COM 037833100 19065661 111183 SH SOLE 10800 0 100383 Applied Material Inc COM 038222105 30227544 146572 SH SOLE 26172 0 120400 AT&T Corp COM 00206R102 17572016 998410 SH SOLE 103900 0 894510 Atkore International Group COM 047649108 959224 5039 SH SOLE 19 0 5020 Automatic Data Proc COM 053015103 17427357 69782 SH SOLE 7600 0 62182 Berkshire Hathaway CL A COM 084670108 634440 1 SH SOLE 0 0 1 BHP Billiton Ltd COM 088606108 23727782 411298 SH SOLE 64020 0 347278 Caterpillar Inc Del COM 149123101 26515241 72361 SH SOLE 15113 0 57248 Chevron Corp COM 166764100 11317214 71746 SH SOLE 7400 0 64346 Chubb Ltd COM H1467J104 37566852 144973 SH SOLE 24731 0 120242 Cisco Systems Inc COM 17275R102 44235682 886309 SH SOLE 153323 0 732986 Clorox Co Del Com COM 189054109 28208527 184237 SH SOLE 29007 0 155230 Coca Cola Company COM 191216100 636088 10397 SH SOLE 0 0 10397 Conocophillips COM 20825C104 28109661 220849 SH SOLE 40978 0 179871 CSG Systems International, Inc COM 126349109 1044922 20274 SH SOLE 82 0 20192 Cytodyn Inc COM 23283M101 2128 13037 SH SOLE 0 0 13037 Darden Restaurants Inc COM 237194105 13874453 83006 SH SOLE 8100 0 74906 Deere Co COM 244199105 12370257 30117 SH SOLE 3000 0 27117 Dolby Laboratories, Inc CL A COM 25659T107 462494 5521 SH SOLE 22 0 5499 Donaldson Co Inc COM 257651109 1283077 17181 SH SOLE 67 0 17114 Duke Energy Corp New COM 26441C204 10759955 111260 SH SOLE 11400 0 99860 Eaton Corp COM G29183103 13426792 42941 SH SOLE 4700 0 38241 Emerson Elec Co COM 291011104 13962002 123100 SH SOLE 12600 0 110500 Evertec, Inc COM 30040P103 1418086 35541 SH SOLE 98 0 35443 Exxon Mobil Corp COM 30231G102 23885228 205482 SH SOLE 38310 0 167172 Factset Resh Sys Inc COM 303075105 19038941 41900 SH SOLE 4800 0 37100 Flowers Foods, Inc COM 343498101 244482 10294 SH SOLE 10294 0 0 Fortinet, Inc COM 34959E109 8583698 125658 SH SOLE 37360 0 88298 Fortrea Hldgs Inc COM 34965K107 7283202 181445 SH SOLE 63831 0 117614 Frontdoor Inc COM 35905A109 1433585 44002 SH SOLE 146 0 43856 Generac COM 368736104 11136018 88283 SH SOLE 21759 0 66524 General Dynamics Corp COM 369550108 15227058 53903 SH SOLE 5500 0 48403 Genuine Parts Co COM 372460105 18861643 121743 SH SOLE 12100 0 109643 Gildan Activewear Inc COM 375916103 1215896 32747 SH SOLE 128 0 32619 Globe Life Inc COM 37959E102 11681686 100384 SH SOLE 29539 0 70845 Google Inc Class A COM 02079K305 16957136 112351 SH SOLE 32571 0 79780 Hershey Co COM 427866108 16588127 85286 SH SOLE 16415 0 68871 Hexcel Corp COM 428291108 1145493 15724 SH SOLE 40 0 15684 Home Depot Inc COM 437076102 37005892 96470 SH SOLE 15105 0 81365 Intel Corp COM 458140100 36398112 824046 SH SOLE 139721 0 684325 Intl Business Machines Corp Ib COM 459200101 290342 1520 SH SOLE 0 0 1520 IShares S&P 100 COM 464287101 455482 1841 SH SOLE 0 0 1841 Jack Henry & Associates COM 426281101 592593 3411 SH SOLE 8 0 3403 John Bean Technologies Corpora COM 477839104 774193 7381 SH SOLE 16 0 7365 Johnson And Johnson COM 478160104 46782636 295737 SH SOLE 53391 0 242346 JP Morgan Chase & Co COM 46625H100 16060054 80180 SH SOLE 8800 0 71380 Kenvue Inc. COM 49177J102 6484397 302162 SH SOLE 87000 0 215162 Keysight Technologies COM 49338L103 9930599 63503 SH SOLE 17829 0 45674 Kimberly Clark Corp COM 494368103 14518244 112240 SH SOLE 12100 0 100140 Lab Corp Of Amer COM 50540R409 13979474 63991 SH SOLE 19780 0 44211 Liquidity Svcs Inc COM 53635B107 891926 47953 SH SOLE 194 0 47759 Lockheed Martin Corp COM 539830109 40551661 89150 SH SOLE 14630 0 74520 Logitech International COM H50430232 1354313 15154 SH SOLE 42 0 15112 Lowe's Companies Inc COM 548661107 17442382 68474 SH SOLE 7300 0 61174 Mastercard COM 57636Q104 7821178 16241 SH SOLE 4842 0 11399 MaxCyte Inc Com COM 57777K106 2199750 525000 SH SOLE 0 0 525000 Mcdonalds Corp Com COM 580135101 8402110 29800 SH SOLE 3300 0 26500 Medpace Holdings, Inc COM 58506Q109 3084069 7631 SH SOLE 17 0 7614 Medtronic Inc COM G5960L103 30549300 350537 SH SOLE 62170 0 288367 Merck & Company, Inc COM 58933Y105 30486388 231045 SH SOLE 24600 0 206445 Microsoft Corp COM 594918104 44901342 106725 SH SOLE 18839 0 87886 Mosaic Company COM 61945C103 4613637 142133 SH SOLE 40089 0 102044 MSC Industrial COM 553530106 8413465 86701 SH SOLE 21060 0 65641 Murphy Oil Corp COM 626717102 11123700 243407 SH SOLE 69500 0 173907 Mycelx Technologies Corp COM 62847T202 6804 10360 SH SOLE 0 0 10360 National Beverage Corp COM 635017106 279160 5882 SH SOLE 22 0 5860 National Research Corporation COM 637372202 1213611 30639 SH SOLE 119 0 30520 Nvidia Corp COM 67066G104 11184266 12378 SH SOLE 4363 0 8015 PAR Technology Corp COM 698884103 453600 10000 SH SOLE 0 0 10000 Paychex Inc COM 704326107 38265217 311606 SH SOLE 50426 0 261180 Pepsico Inc COM 713448108 27767087 158660 SH SOLE 27298 0 131362 Pfizer Inc COM 717081103 33856859 1220067 SH SOLE 222130 0 997937 Price T Rowe Group Inc COM 74144T108 26852758 220249 SH SOLE 29808 0 190441 Procter & Gamble Co COM 742718109 14374052 88592 SH SOLE 10000 0 78592 Puresafe Water Systems Inc COM 74624H103 1 14000 SH SOLE 0 0 14000 Qualys, Inc. COM 74758T303 1377846 8257 SH SOLE 17 0 8240 Quest Diagnostics, Inc. COM 74834L100 18142893 136300 SH SOLE 14500 0 121800 Reinsurance Group America COM 759351604 9816435 50894 SH SOLE 15149 0 35745 Ross Stores Inc COM 778296103 7211933 49141 SH SOLE 15563 0 33578 Sanofi-Aventis COM 80105N105 11455020 235700 SH SOLE 23600 0 212100 Shell COM 780259305 22460344 335029 SH SOLE 64475 0 270554 Southern Company COM 842587107 266658 3717 SH SOLE 0 0 3717 Sterling Construction COM 859241101 1591773 14430 SH SOLE 57 0 14373 Sunoco LP/Sunoco Fin Corp Com COM 86765K109 294396 4883 SH SOLE 0 0 4883 Target Corp Com COM 87612E106 15680250 88484 SH SOLE 9200 0 79284 Texas Instruments Inc COM 882508104 43719219 250957 SH SOLE 39632 0 211325 The Toro Company COM 891092108 344529 3760 SH SOLE 15 0 3745 Total Energies SE COM 89151E109 7051152 102443 SH SOLE 11000 0 91443 Tractor Supply Co COM 892356106 23030313 87996 SH SOLE 14085 0 73911 United Parcel Service COM 911312106 19404538 130556 SH SOLE 23518 0 107038 Valero Energy Corp COM 91913Y100 10090681 59117 SH SOLE 6200 0 52917 Vanguard Small Cap Value ETF COM 922908611 4289286 22354 SH SOLE 87 0 22267 Verisign Inc COM 92343E102 210356 1110 SH SOLE 4 0 1106 Verizon Communications Com COM 92343V104 28361351 675914 SH SOLE 111844 0 564070 Wal-Mart Stores Inc COM 931142103 23198243 385545 SH SOLE 38400 0 347145 Waters Corp COM 941848103 7389930 21468 SH SOLE 6110 0 15358 Wisdomtree Total Div Fund COM 97717W109 393628 5566 SH SOLE 0 0 5566 Vanguard Mid-Cap Etf ETF 922908629 568681 2276 SH SOLE 0 0 2276