0001310929-17-000010.txt : 20171113
0001310929-17-000010.hdr.sgml : 20171113
20171113091813
ACCESSION NUMBER: 0001310929-17-000010
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20170930
FILED AS OF DATE: 20171113
DATE AS OF CHANGE: 20171113
EFFECTIVENESS DATE: 20171113
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: Willis Investment Counsel
CENTRAL INDEX KEY: 0001310929
IRS NUMBER: 581396624
STATE OF INCORPORATION: GA
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-11914
FILM NUMBER: 171193553
BUSINESS ADDRESS:
STREET 1: 710 GREEN STREET
CITY: GAINESVILLE
STATE: GA
ZIP: 30501
BUSINESS PHONE: 770-718-0706
MAIL ADDRESS:
STREET 1: 710 GREEN STREET
CITY: GAINESVILLE
STATE: GA
ZIP: 30501
13F-HR
1
primary_doc.xml
13F-HR
LIVE
false
false
false
0001310929
XXXXXXXX
09-30-2017
09-30-2017
false
Willis Investment Counsel
710 Green Street
Gainesville
GA
30501
13F HOLDINGS REPORT
028-11914
N
Robert T. Willis Jr.
CEO
770-718-0706
Robert T. Willis, Jr.
Gainesville
GA
11-10-2017
0
122
1386531
INFORMATION TABLE
2
infotable.xml
3m Company
COM
88579y101
8901
42405
SH
SOLE
4100
0
38305
ABB LTD
COM
000375204
10742
434000
SH
SOLE
37900
0
396100
Advance Auto Parts Inc
COM
00751y106
4089
41220
SH
SOLE
18260
0
22960
Aflac Inc
COM
001055102
22215
272951
SH
SOLE
71375
0
201576
Air Products & Chemicals
COM
009158106
16634
110000
SH
SOLE
10700
0
99300
Amcon Distributing
COM
02341Q205
1542
18143
SH
SOLE
0
0
18143
Amdocs Limited
COM
g02602103
10020
155791
SH
SOLE
69115
0
86676
American Electric Power Co
COM
025537101
16380
233200
SH
SOLE
25600
0
207600
American Express
COM
025816109
8888
98255
SH
SOLE
43275
0
54980
Apache Corp
COM
037411105
6244
136340
SH
SOLE
59115
0
77225
Apple Computer
COM
037833100
14503
94100
SH
SOLE
8900
0
85200
Ashmore Group Ltd
COM
g0609c101
1895
416307
SH
SOLE
0
0
416307
AT&T Corp
COM
00206r102
18222
465196
SH
SOLE
55700
0
409496
Automatic Data Proc
COM
053015103
6297
57600
SH
SOLE
2700
0
54900
BB&T Corporation
COM
054937107
20974
446832
SH
SOLE
43900
0
402932
BHP Billiton Ltd
COM
088606108
4227
104305
SH
SOLE
44605
0
59700
Blue Bird Corp
COM
095306106
2548
123667
SH
SOLE
0
0
123667
Boeing Company
COM
097023105
12075
47500
SH
SOLE
4800
0
42700
Bp Plc Spon Adr
COM
055622104
12355
321490
SH
SOLE
75160
0
246330
Bristol-Myers Squibb Co
COM
110122108
11366
178313
SH
SOLE
17300
0
161013
CA INC
COM
12673p105
16062
481200
SH
SOLE
48300
0
432900
Campbell Soup Co
COM
134429109
8381
179000
SH
SOLE
18700
0
160300
Caterpillar Inc Del
COM
149123101
17852
143145
SH
SOLE
33140
0
110005
Chevron Corp
COM
166764100
17469
148675
SH
SOLE
14400
0
134275
CHUBB LTD
COM
h1467j104
16895
118522
SH
SOLE
35363
0
83159
Cisco Systems Inc
COM
17275R102
32459
965172
SH
SOLE
195930
0
769242
Civeo Corp
COM
17878y108
49
17050
SH
SOLE
0
0
17050
Clorox Co Del Com
COM
189054109
7482
56720
SH
SOLE
5500
0
51220
Coca Cola Company
COM
191216100
20128
447200
SH
SOLE
43000
0
404200
Conocophillips
COM
20825c104
5686
113615
SH
SOLE
43435
0
70180
Conrad Industries
COM
208305102
1099
59734
SH
SOLE
0
0
59734
Cracker Barrel
COM
22410j106
14980
98800
SH
SOLE
9800
0
89000
Darden Restaurants Inc
COM
237194105
13460
170850
SH
SOLE
17200
0
153650
Dolby Laboratories, Inc CL A
COM
25659T107
12126
210815
SH
SOLE
75995
0
134820
Dollar General Corp
COM
256677105
10179
125585
SH
SOLE
55295
0
70290
Duke Energy Corp New
COM
26441c204
16078
191583
SH
SOLE
19000
0
172583
Eaton Corp
COM
g29183103
15419
200800
SH
SOLE
19800
0
181000
Echelon Financial Holdings Inc.
COM
27876N103
1811
169128
SH
SOLE
0
0
169128
Eli Lilly & Co
COM
532457108
22561
263750
SH
SOLE
25600
0
238150
Emerson Elec Co
COM
291011104
15121
240625
SH
SOLE
22500
0
218125
Ensco PLC SHS CL A
COM
g3157s106
3616
605709
SH
SOLE
241156
0
364553
Exxon Mobil Corp
COM
30231G102
28190
343865
SH
SOLE
55375
0
288490
Facebook Inc
COM
30303m102
4112
24065
SH
SOLE
0
0
24065
Fastenal Co
COM
311900104
12671
278000
SH
SOLE
27200
0
250800
First Energy Corp
COM
337932107
11860
384700
SH
SOLE
38000
0
346700
Flowers Foods, Inc
COM
343498101
261
13882
SH
SOLE
13882
0
0
General Electric
COM
369604103
20588
851453
SH
SOLE
83000
0
768453
General Mills Inc
COM
370334104
13649
263700
SH
SOLE
25800
0
237900
Genuine Parts Co
COM
372460105
22267
232800
SH
SOLE
22800
0
210000
Gildan Activewear Inc
COM
375916103
950
30380
SH
SOLE
0
0
30380
Glaxosmithkline PLC
COM
37733w105
20917
515200
SH
SOLE
49900
0
465300
Hasbro Inc
COM
418056107
13127
134400
SH
SOLE
11800
0
122600
Healthcare Realty TR REIT
COM
421946104
4528
140000
SH
SOLE
0
0
140000
Hilton Food Group PLC
COM
g4586w106
1890
194075
SH
SOLE
0
0
194075
Homeserve PLC
COM
G4639X119
2193
196446
SH
SOLE
0
0
196446
Howden Joinery
COM
G4647J102
1010
174730
SH
SOLE
0
0
174730
Intel Corp
COM
458140100
31297
821884
SH
SOLE
149900
0
671984
Intl Business Machines Corp Ibm
COM
459200101
14972
103200
SH
SOLE
10100
0
93100
Intl Flavors & Fragrance
COM
459506101
8189
57303
SH
SOLE
25720
0
31583
IShares S&P 100
COM
464287101
203
1822
SH
SOLE
0
0
1822
Johnson And Johnson
COM
478160104
33583
258313
SH
SOLE
52045
0
206268
JP Morgan Chase & Co
COM
46625h100
20002
209425
SH
SOLE
20100
0
189325
Kellogg
COM
487836108
7318
117325
SH
SOLE
11600
0
105725
Kimberly Clark Corp
COM
494368103
19570
166300
SH
SOLE
16900
0
149400
Kraft Heinz Company
COM
500754106
7130
91942
SH
SOLE
8800
0
83142
Kroger Co
COM
501044101
4743
236420
SH
SOLE
103748
0
132672
Lab Corp Of Amer
COM
50540r409
4770
31595
SH
SOLE
13680
0
17915
Leucadia Natl Corp
COM
527288104
2085
82590
SH
SOLE
0
0
82590
Lockheed Martin Corp
COM
539830109
14677
47300
SH
SOLE
4600
0
42700
Maxim Integrated Prods
COM
57772k101
17853
374200
SH
SOLE
35400
0
338800
Mcdonalds Corp Com
COM
580135101
19422
123960
SH
SOLE
12100
0
111860
Medtronic Inc
COM
g5960l103
7589
97582
SH
SOLE
43525
0
54057
Merck & Company, Inc
COM
58933y105
21559
336700
SH
SOLE
31600
0
305100
Microsoft Corp
COM
594918104
32410
435086
SH
SOLE
89220
0
345866
Mosaic Company
COM
61945C103
6507
301385
SH
SOLE
94565
0
206820
MSC Industrial
COM
553530106
4785
63315
SH
SOLE
27805
0
35510
Murphy Oil Corp
COM
626717102
5865
220820
SH
SOLE
90115
0
130705
Murphy Oil Corp USA
COM
626755102
5122
74232
SH
SOLE
32762
0
41470
Mycelx Technologies Corp
COM
62847T202
14
10360
SH
SOLE
0
0
10360
Natl Research Corp A
COM
637372202
691
18340
SH
SOLE
0
0
18340
Natl Research Corp B
COM
637372301
1601
29617
SH
SOLE
0
0
29617
Nordstrom Inc
COM
655664100
6700
142100
SH
SOLE
20200
0
121900
Occidental Petroleum Corp
COM
674599105
24727
385100
SH
SOLE
62010
0
323090
Patriot Transportation
COM
70338W105
1985
99556
SH
SOLE
0
0
99556
Paychex Inc
COM
704326107
22864
381325
SH
SOLE
37400
0
343925
Pepsico Inc
COM
713448108
17249
154800
SH
SOLE
37570
0
117230
Pfizer Inc
COM
717081103
31432
880457
SH
SOLE
148740
0
731717
Philip Morris Intl Inc
COM
718172109
13228
119160
SH
SOLE
11300
0
107860
PPL Corp
COM
69351t106
12835
338200
SH
SOLE
36300
0
301900
Price T Rowe Group Inc
COM
74144t108
12392
136700
SH
SOLE
12600
0
124100
Procter & Gamble Co
COM
742718109
21762
239197
SH
SOLE
24200
0
214997
Pulse Seismic Inc
COM
74586Q109
2149
889895
SH
SOLE
0
0
889895
Puresafe Water Systems Inc
COM
74624h103
0
14000
SH
SOLE
0
0
14000
Quest Diagnostics, Inc.
COM
74834l100
2547
27200
SH
SOLE
2700
0
24500
Ralph Lauren Corp
COM
751212101
2645
29956
SH
SOLE
13580
0
16376
Reinsurance Group America
COM
759351604
9511
68167
SH
SOLE
30110
0
38057
Rogers Communications
COM
775109200
8346
161930
SH
SOLE
72970
0
88960
Royal Bank of Canada
COM
780087102
15818
204500
SH
SOLE
20100
0
184400
Royal Dutch Shell
COM
780259206
21409
353400
SH
SOLE
75250
0
278150
Sanofi-Aventis
COM
80105n105
453
9100
SH
SOLE
0
0
9100
Seaboard Corp
COM
811543107
2171
482
SH
SOLE
0
0
482
Southern Company
COM
842587107
9574
194840
SH
SOLE
21200
0
173640
Sterling Construction
COM
859241101
2553
167624
SH
SOLE
0
0
167624
Sysco Corporation
COM
871829107
10871
201500
SH
SOLE
20000
0
181500
Target Corp Com
COM
87612E106
12079
204700
SH
SOLE
20400
0
184300
Texas Instruments Inc
COM
882508104
11186
124787
SH
SOLE
13100
0
111687
Torchmark Corp
COM
891027104
10449
130468
SH
SOLE
57923
0
72545
Total SA
COM
89151e109
8464
158150
SH
SOLE
15800
0
142350
Travelers Cos Inc
COM
89417e109
10868
88700
SH
SOLE
7300
0
81400
United Parcel Service
COM
911312106
21220
176700
SH
SOLE
17500
0
159200
Us Bancorp (new)
COM
902973304
16265
303500
SH
SOLE
28900
0
274600
Valero Energy Corp
COM
91913y100
13117
170500
SH
SOLE
16500
0
154000
Varian Medical Systems
COM
92220p105
7801
77965
SH
SOLE
34095
0
43870
Verizon Communications Com
COM
92343v104
17263
348810
SH
SOLE
27300
0
321510
Vodafone Group
COM
92857W308
12764
448500
SH
SOLE
56500
0
392000
VSE Corp
COM
918284100
1397
24577
SH
SOLE
0
0
24577
Wal-Mart Stores Inc
COM
931142103
19529
249922
SH
SOLE
24300
0
225622
Waste Management Inc New
COM
94106l109
8390
107195
SH
SOLE
10800
0
96395
Wells Fargo & Co New Del
COM
949746101
23060
418124
SH
SOLE
40200
0
377924
Wiley John & Sons Cl A
COM
968223206
7299
136435
SH
SOLE
60745
0
75690
Wisdomtree Total Div Fund
COM
97717w109
319
3638
SH
SOLE
0
0
3638
Xcel Energy Inc
COM
98389b100
2640
55800
SH
SOLE
5400
0
50400