SEC Form 3
FORM 3 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
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1. Name and Address of Reporting Person*
Gordon Zorik

(Last) (First) (Middle)
C/O REACHLOCAL, INC.
27100 OXNARD ST, SUITE 1600

(Street)
WOODLAND HILLS CA 91367

(City) (State) (Zip)
2. Date of Event Requiring Statement (Month/Day/Year)
05/18/2010
3. Issuer Name and Ticker or Trading Symbol
ReachLocal Inc [ RLOC ]
4. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director X 10% Owner
X Officer (give title below) Other (specify below)
President and CEO
5. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
Form filed by One Reporting Person
X Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Beneficially Owned
1. Title of Security (Instr. 4) 2. Amount of Securities Beneficially Owned (Instr. 4) 3. Ownership Form: Direct (D) or Indirect (I) (Instr. 5) 4. Nature of Indirect Beneficial Ownership (Instr. 5)
Common Stock 1,617,520 I By Family Trust(1)
Table II - Derivative Securities Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 4) 2. Date Exercisable and Expiration Date (Month/Day/Year) 3. Title and Amount of Securities Underlying Derivative Security (Instr. 4) 4. Conversion or Exercise Price of Derivative Security 5. Ownership Form: Direct (D) or Indirect (I) (Instr. 5) 6. Nature of Indirect Beneficial Ownership (Instr. 5)
Date Exercisable Expiration Date Title Amount or Number of Shares
Stock Option (right to buy) (2) 09/18/2015 Common Stock 450,000 $10.91 D
1. Name and Address of Reporting Person*
Gordon Zorik

(Last) (First) (Middle)
C/O REACHLOCAL, INC.
27100 OXNARD ST, SUITE 1600

(Street)
WOODLAND HILLS CA 91367

(City) (State) (Zip)

Relationship of Reporting Person(s) to Issuer
X Director X 10% Owner
X Officer (give title below) Other (specify below)
President and CEO
1. Name and Address of Reporting Person*
Gordon Family Revocable Trust

(Last) (First) (Middle)
2381 STRATFORD CIRCLE

(Street)
LOS ANGELES CA 90077

(City) (State) (Zip)

Relationship of Reporting Person(s) to Issuer
Director X 10% Owner
Officer (give title below) Other (specify below)
1. Name and Address of Reporting Person*
Gordon Ilana P.

(Last) (First) (Middle)
2381 STRATFORD CIRCLE

(Street)
LOS ANGELES CA 90077

(City) (State) (Zip)

Relationship of Reporting Person(s) to Issuer
Director X 10% Owner
Officer (give title below) Other (specify below)
Explanation of Responses:
1. These shares are held directly by Gordon Family Revocable Trust, a ten percent owner of ReachLocal, Inc., and indirectly by Zorik Gordon and Ilana P. Gordon as trustees of the trust.
2. The shares subject to this option vest according to the following schedule: 20% of the total number of shares vest on the first anniversary of the May 7, 2008 vesting start date (the "Vesting Start Date") and pro-rata monthly thereafter. This Stock Option is completely vested on the fifth anniversary of the Vesting Start Date.
Remarks:
Exhibit List Exhibit 24.1 - Power of Attorney for Zorik Gordon Exhibit 24.2 - Power of Attorney for Ilana Gordon Exhibit 24.3 - Power of Attorney for Gordon Family Revocable Trust
/s/ Adam F. Wergeles, by power of attorney for Zorik Gordon 05/19/2010
/s/ Adam F. Wergeles, by power of attorney for Ilana P. Gordon 05/19/2010
/s/ Adam F. Wergeles, by power of attorney for the Gordon Family Revocable Trust 05/19/2010
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 5 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
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