-----BEGIN PRIVACY-ENHANCED MESSAGE-----
Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
Originator-Key-Asymmetric:
 MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen
 TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB
MIC-Info: RSA-MD5,RSA,
 DJQDQoPqUIWiW6K0/DtQcYzJe8dWYyodLtr/9VwaPQO2dxBMmjlC7Atx4Ft602f3
 Tqa6HvgM8etkBQuhpBxz0w==

<SEC-DOCUMENT>0001209191-05-004107.txt : 20050121
<SEC-HEADER>0001209191-05-004107.hdr.sgml : 20050121
<ACCEPTANCE-DATETIME>20050121145113
ACCESSION NUMBER:		0001209191-05-004107
CONFORMED SUBMISSION TYPE:	3
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20050110
FILED AS OF DATE:		20050121
DATE AS OF CHANGE:		20050121

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			eLong, Inc.
		CENTRAL INDEX KEY:			0001290903
		STANDARD INDUSTRIAL CLASSIFICATION:	TRANSPORTATION SERVICES [4700]
		IRS NUMBER:				000000000
		STATE OF INCORPORATION:			E9
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		10 JIU XIANQIAO MIDDLE ROAD,
		STREET 2:		XINGKE PLAZA BUILDING B 3TH FL, CHAOYANG
		CITY:			BEIJING
		STATE:			F4
		ZIP:			100016
		BUSINESS PHONE:		8610-58602288-126

	MAIL ADDRESS:	
		STREET 1:		10 JIU XIANQIAO MIDDLE ROAD,
		STREET 2:		XINGKE PLAZA BUILDING B 3TH FL, CHAOYANG
		CITY:			BEIJING
		STATE:			F4
		ZIP:			100016

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			sandgrain securities inc
		CENTRAL INDEX KEY:			0001314969
		STATE OF INCORPORATION:			NY
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		3
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-50984
		FILM NUMBER:		05541221

	BUSINESS ADDRESS:	
		STREET 1:		1050 FRANKLIN AVENUE
		STREET 2:		SUITE 104
		CITY:			GARDEN CITY
		STATE:			NY
		ZIP:			11530
		BUSINESS PHONE:		516-741-0280

	MAIL ADDRESS:	
		STREET 1:		1050 FRANKLIN AVENUE
		STREET 2:		SUITE 104
		CITY:			GARDEN CITY
		STATE:			NY
		ZIP:			11530
</SEC-HEADER>
<DOCUMENT>
<TYPE>3
<SEQUENCE>1
<FILENAME>bny04926_bny01ssi.xml
<DESCRIPTION>MAIN DOCUMENT DESCRIPTION
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0202</schemaVersion>

    <documentType>3</documentType>

    <periodOfReport>2005-01-10</periodOfReport>

    <noSecuritiesOwned>0</noSecuritiesOwned>

    <issuer>
        <issuerCik>0001290903</issuerCik>
        <issuerName>eLong, Inc.</issuerName>
        <issuerTradingSymbol>(LONG)</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001314969</rptOwnerCik>
            <rptOwnerName>sandgrain securities inc</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>1050 FRANKLIN AVENUE, SUITE 104</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>GARDEN CITY</rptOwnerCity>
            <rptOwnerState>NY</rptOwnerState>
            <rptOwnerZipCode>11530</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>1</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeHolding>
            <securityTitle>
                <value>No Securities Owned</value>
            </securityTitle>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>0</value>
                    <footnoteId id="F1"/>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeHolding>
    </nonDerivativeTable>

    <derivativeTable></derivativeTable>

    <footnotes>
        <footnote id="F1">Represents shares owned by Mr. Laurence Aurianna and placed in a discretionary account with Sandgrain Securities Inc. with Angelo Perrone being authorized to direct the disposition of such shares.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>/s/ Angelo Perrone</signatureName>
        <signatureDate>2005-01-20</signatureDate>
    </ownerSignature>
</ownershipDocument>

</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
-----END PRIVACY-ENHANCED MESSAGE-----