UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                  SCHEDULE 13G


                    Under the Securities Exchange Act of 1934

                               (Amendment No. _)*



                             ValueVision Media, Inc.
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                                (Name of Issuer)

                                  COMMON STOCK
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                         (Title of Class of Securities)

                                   92047K107
                       ---------------------------------
                                 (CUSIP Number)

                                 July 18, 2008
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             (Date of Event Which Requires Filing of this Statement)

Check the appropriate box to designate the rule pursuant to which this Schedule
13G is filed:
          [ ] Rule 13d-1(b)
          [X] Rule 13d-1(c)
          [ ] Rule 13d-1(d)

*The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities,
and for any subsequent amendment containing information which would alter the
disclosures provided in a prior cover page.

The information required in the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 ("Act") or otherwise subject to the liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however, see the
Notes).


..........................
CUSIP No. 92047K107
..........................

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1 NAME OF REPORTING PERSON:
  I.R.S. Identification Nos. of above persons (entities only):

  J. Carlo Cannell
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2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (a) [ ]
                                                   (b) [ ]
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3 SEC USE ONLY

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4 CITIZENSHIP OR PLACE OF ORGANIZATION

  USA
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NUMBER OF SHARES BENEFICIALLY OWNED BY EACH REPORTING PERSON

5 SOLE VOTING POWER: 1,682,662*

6 SHARED VOTING POWER: 0*

7 SOLE DISPOSITIVE POWER: 1,682,662*

8 SHARED DISPOSITIVE POWER: 0*
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9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

  1,682,662*
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10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES
   [ ]
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11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

   5.02%*
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12 TYPE OF REPORTING PERSON

   IN
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* As of July 18, 2008 (the "Reporting Date"), Anegada Master Fund Limited
("Anegada"), Montserrat Partners, L.P. Series B ("Montserrat B") and Tonga
Partners, L.P. ("Tonga" and collectively with Anegada and Montserrat B,
the "Funds") owned in the aggregate 1,682,662 shares of common stock, par value
$0.01 per share (the "Shares"), of ValueVision Media, Inc. (the "Company").
Cannell Capital LLC acts as the investment adviser to Anegada and is the
general partner of and investment adviser to Tonga. Texada Capital, LLC acts as
the general partner of Montserrat B. Mr. J. Carlo Cannell is the sole managing
member of Cannell Capital LLC and Texada Capital, LLC. As a result, Mr. Cannell
possesses the sole power to vote and to direct the disposition of the
securities held by the Funds. Thus, as of the Reporting Date, for the purposes
of Reg. Section 240.13d-3, Mr.Cannell is deemed to beneficially own 1,682,662
Shares, or approximately 5.02% of the Shares deemed issued and outstanding as
of the Reporting Date.



Item 1(a). Name of Issuer:

           ValueVision Media, Inc.

Item 1(b). Address of Issuer's Principal Executive Offices:

           6740 Shady Oak Road
           Eden Prairie, MN 55344

Item 2(a). Name of Person Filing:

           J. Carlo Cannell

Item 2(b). Address of Principal Business Office or if none, Residence:

           P.O. Box 3459
           240 E. Deloney Ave.
           Jackson, WY 83001

Item 2(c). Citizenship:

           United States

Item 2(d). Title of Class of Securities:

           Common

Item 2(e). CUSIP Number:

           92047K107

Item 3.    Not Applicable.



Item 4.    Ownership:

         (a) Amount Beneficially Owned: 1,682,662

         (b) Percent of Class: 5.02%

         (c) Number of shares as to which such person has:
             (i)  sole power to vote or to direct the vote: 1,682,662

             (ii) shared power to vote or to direct the vote: 0*

             (iii) sole power to dispose or to direct the disposition of:
                  1,682,662

             (iv) shared power to dispose or to direct the disposition of: 0*

Item 5. Ownership of Five Percent or Less of a Class:

        If this statement is being filed to report the fact that as of the date
        hereof the reporting person has ceased to be the beneficial owner of
        more than five percent of the class securities, check the following | |

Item 6. Ownership of More than Five Percent on Behalf of Another Person:

        Not Applicable.

* As of July 18, 2008 (the "Reporting Date"), Anegada Master Fund Limited
("Anegada"), Montserrat Partners, L.P. Series B ("Montserrat B") and Tonga
Partners, L.P. ("Tonga" and collectively with Anegada and Montserrat B,
the "Funds") owned in the aggregate 1,682,662 shares of common stock, par value
$0.01 per share (the "Shares"), of ValueVision Media, Inc. (the "Company").
Cannell Capital LLC acts as the investment adviser to Anegada and is the
general partner of and investment adviser to Tonga. Texada Capital, LLC acts as
the general partner of Montserrat B. Mr. J. Carlo Cannell is the sole managing
member of Cannell Capital LLC and Texada Capital, LLC. As a result, Mr. Cannell
possesses the sole power to vote and to direct the disposition of the
securities held by the Funds. Thus, as of the Reporting Date, for the purposes
of Reg. Section 240.13d-3, Mr.Cannell is deemed to beneficially own 1,682,662
Shares, or approximately 5.02% of the Shares deemed issued and outstanding as
of the Reporting Date.



Item 7. Identification and Classification of Subsidiary Which Acquired the S
        ecurities:

        Not Applicable.

Item 8. Identification and Classification of Members of the Group:

        Not Applicable.

Item 9. Notice of Dissolution of Group:

        Not Applicable.

* As of July 18, 2008 (the "Reporting Date"), Anegada Master Fund Limited
("Anegada"), Montserrat Partners, L.P. Series B ("Montserrat B") and Tonga
Partners, L.P. ("Tonga" and collectively with Anegada and Montserrat B,
the "Funds") owned in the aggregate 1,682,662 shares of common stock, par value
$0.01 per share (the "Shares"), of ValueVision Media, Inc. (the "Company").
Cannell Capital LLC acts as the investment adviser to Anegada and is the
general partner of and investment adviser to Tonga. Texada Capital, LLC acts as
the general partner of Montserrat B. Mr. J. Carlo Cannell is the sole managing
member of Cannell Capital LLC and Texada Capital, LLC. As a result, Mr. Cannell
possesses the sole power to vote and to direct the disposition of the
securities held by the Funds. Thus, as of the Reporting Date, for the purposes
of Reg. Section 240.13d-3, Mr.Cannell is deemed to beneficially own 1,682,662
Shares, or approximately 5.02% of the Shares deemed issued and outstanding as
of the Reporting Date.


Item 10. Certification:

         By signing below I certify that, to the best of my knowledge and
belief, the securities referred to above were not acquired and are not held for
the purpose of or with the effect of changing or influencing the control of the
issuer of the securities and were not acquired and are not held in connection
with or as a participant in any transaction having that purpose or effect.



                                    SIGNATURE

After reasonable inquiry and to the best of my knowledge and belief, I certify
that the information set forth in this statement is true, complete and correct.

                                  July 28, 2008


                                J. CARLO CANNELL

                              /s/ J. Carlo Cannell

                                J. Carlo Cannell


 Attention: Intentional misstatements or omissions of fact constitute Federal
            criminal violations (See 18 U.S.C. 1001)