0001286295-12-000001.txt : 20120214 0001286295-12-000001.hdr.sgml : 20120214 20120214135708 ACCESSION NUMBER: 0001286295-12-000001 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20111231 FILED AS OF DATE: 20120214 DATE AS OF CHANGE: 20120214 EFFECTIVENESS DATE: 20120214 FILER: COMPANY DATA: COMPANY CONFORMED NAME: INVESTOR RESOURCES GROUP LLC CENTRAL INDEX KEY: 0001286295 IRS NUMBER: 522145382 FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-10871 FILM NUMBER: 12607475 BUSINESS ADDRESS: STREET 1: 8401 COLESVILLE ROAD STREET 2: SUITE 320 CITY: SILVER SPRING STATE: MD ZIP: 20910 BUSINESS PHONE: 3016500059 MAIL ADDRESS: STREET 1: 8401 COLESVILLE ROAD STREET 2: 8401 COLESVILLE ROAD CITY: SILVER SPRING STATE: MD ZIP: 20910 13F-HR 1 f13-12312011.txt FOURTH QUARTER 13F FILING United States Securities and Exchange Commission Form 13-F Form 13F Cover Page Report for the Calendar Year or Quarter Ended: 12/31/2011 Click here if Amendment ( ); Amendment Number: _____ This Amendment (Check only one.): [ ] is a restatement [ ] adds new holdings entries Institutional Investment Manager Filing this Report Name: Profit Investment Management, LLC Address: 8401 Colesville Road Suite 320 Silver Spring, MD 20910 Form 13F File Number: 28-10871 The institutional manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form. Person Signing this Report on Behalf of Reporting Manager: Name: Michelle Profit Title: Compliance Officer Phone: 301-650-0059 Signature, Place, and Date of Signing: Michelle Profit Silver Spring, MD 2/14/2012 [Signature] [City, State] [Date] Report Type (Check only one.): [ X ] 13F HOLDINGS REPORT. (Check here if all holdings of this reporting manager are reported in this report.) [ ] 13F NOTICE. (Check here if no holdings reported are in this report, and all holdings are reported by other reporting manager(s).) [ ] 13F COMBINATION REPORT. (Check here if a portion of the holdings of this reporting manager are reported in this report and a portion are reported by other reporting manager(s).) Form 13F Summary Page Reporting Summary: Number of Other Included Managers: 0 Form 13F Information Table Entry Total: 147 Form 13F Information Table Value Total: $1,682,529 (thousands) List of Other Included Managers: Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report. [If there are no entries in this list, state NONE and omit the column headings and list entries.] NONE
PROFIT INVESTMENT MANAGEMENT FORM 13F INFORMATION TABLE As of Date 12/31/2011 Name of Issuer Title Cusip Value Shares Investment Other Voting Discretion Managers Sole 3M COMPANY COM 88579Y101 $1,085 13,270 Sole 13,270 ABBOTT LABORATORIES COMMON COM 002824100 $2,108 37,490 Sole 37,490 AETNA INC COM 00817Y108 $29,020 687,845 Sole 687,845 AFLAC INC COM 001055102 $14,197 328,177 Sole 328,177 AKAMAI TECHNOLOGIES INC COM 00971T101 $737 22,819 Sole 22,819 AMAZON.COM INC COM 023135106 $9,944 57,445 Sole 57,445 AMERICAN EXPRESS CO COM 025816109 $27,744 588,173 Sole 588,173 AMGEN INC COM 031162100 $21,639 336,996 Sole 336,996 AMPHENOL COM 032095101 $1,308 28,817 Sole 28,817 APPLE INC COM 037833100 $65,102 160,746 Sole 160,746 ARCH COAL INC COM 039380100 $542 37,380 Sole 37,380 AT+T INC COM 00206R102 $4,551 150,488 Sole 150,488 ATMEL CORP COM 049513104 $2,687 331,681 Sole 331,681 AUTOMATIC DATA PROCESSING COM 053015103 $22,617 418,764 Sole 418,764 BAKER HUGHES INC COM 057224107 $2,336 48,030 Sole 48,030 BANK OF AMERICA CORP COM 060505104 $84 15,180 Sole 15,180 BE AEROSPACE INC COM 073302101 $7,858 203,003 Sole 203,003 BEST BUY CO INC COM 086516101 $375 16,030 Sole 16,030 BIOGEN IDEC INC COM 09062X103 $1,537 13,965 Sole 13,965 BOEING COMPANY COM 097023105 $2,759 37,615 Sole 37,615 BOSTON BEER COMPANY INC CL A COM 100557107 $3,672 33,822 Sole 33,822 BRISTOL-MYER SQUIBB CO COM 110122108 $20,504 581,845 Sole 581,845 CALLAWAY GOLF COMPANY COM 131193104 $2,706 489,361 Sole 489,361 CELGENE CORP COM 151020104 $16,373 242,199 Sole 242,199 CHARLES RIV LABORATORIES COM 159864107 $577 21,100 Sole 21,100 CHICO S FAS INC COM 168615102 $2,264 203,218 Sole 203,218 CISCO SYSTEMS INC COM 17275R102 $26,735 1,478,687 Sole 1,478,687 CITRIX SYSTEMS INC COM 177376100 $22,416 369,166 Sole 369,166 COCA COLA CO COM 191216100 $34,308 490,330 Sole 490,330 COMTECH TELECOMMUNICATIONS COM 205826209 $3,087 107,868 Sole 107,868 COOPERS COS INC COM 216648402 $15,885 225,260 Sole 225,260 COSTCO WHOLESALE CORP COM 22160K105 $29,444 353,387 Sole 353,387 CSX CORP COM 126408103 $24,454 1,161,172 Sole 1,161,172 CYMER INC COM 232572107 $4,598 92,410 Sole 92,410 DENTSPLY INTERNATIONAL INC. COM 249030107 $2,480 70,877 Sole 70,877 DICK'S SPORTING GOODS COM 253393102 $1,580 42,855 Sole 42,855 DOLLAR TREE STORES INC COM 256746108 $21,102 253,900 Sole 253,900 DTE ENERGY HOLDING CO COM 233331107 $595 10,930 Sole 10,930 DUPONT DE NEMOURS & CO COM 263534109 $20,793 454,185 Sole 454,185 EASTMAN CHEM CO COM 277432100 $22,117 566,238 Sole 566,238 EBAY INC COM 278642103 $21,975 724,534 Sole 724,534 EMC CORP/MASS COM 268648102 $38,208 1,773,822 Sole 1,773,822 EXPRESS SCRIPTS INC COM 302182100 $20,658 462,246 Sole 462,246 EXXON MOBIL CORP COM 30231G102 $59,858 706,206 Sole 706,206 FACTSET RESEARCH SYSTEMS INC COM 303075105 $4,377 50,147 Sole 50,147 FAIR ISAAC CORP COM 303250104 $5,139 143,393 Sole 143,393 FEDEX CORP COM COM 31428X106 $23,599 282,586 Sole 282,586 FIRST CASH FINC'L INC COM 31942D107 $1,655 47,175 Sole 47,175 FORWARD AIR CORPORATION COM 349853101 $3,999 124,759 Sole 124,759 FOSSIL INC COM 349882100 $13,228 166,685 Sole 166,685 FRANKLIN RESOURCES INC COM 354613101 $25,283 263,200 Sole 263,200 G III APPAREL GROUP LTD COM 36237H101 $3,408 136,817 Sole 136,817 GAMCO INVESTORS INC A COM 361438104 $1,688 38,785 Sole 38,785 GENERAL DYNAMICS CORP COM COM 369550108 $2,757 41,520 Sole 41,520 GENERAL ELEC CO COM COM 369604103 $16,446 918,275 Sole 918,275 GENERAL MILLS INC COM 370334104 $724 17,909 Sole 17,909 GOOGLE INC CL A COM 38259P508 $35,669 55,224 Sole 55,224 GRACO INC COM 384109104 $1,233 30,145 Sole 30,145 HEALTHWAYS INC COM 422245100 $736 107,296 Sole 107,296 HOLOGIC INC COM 436440101 $25,859 1,476,805 Sole 1,476,805 HOME DEPOT INC COM 437076102 $38,731 921,295 Sole 921,295 IBM COM 459200101 $30,804 167,520 Sole 167,520 IDEXX LABORATORIES INC. COM 45168D104 $570 7,405 Sole 7,405 INSPERITY INC COM 45778Q107 $4,338 171,116 Sole 171,116 INSTEEL INDUSTRIES INC COM 45774W108 $1,901 172,968 Sole 172,968 INTEL CORP COM 458140100 $38,795 1,599,793 Sole 1,599,793 JABIL CIRCUIT INC COM 466313103 $2,555 129,947 Sole 129,947 JANUS CAP GROUP INC COM 47102X105 $2,331 369,485 Sole 369,485 JOHNSON + JOHNSON COM 478160104 $535 8,162 Sole 8,162 JOY GLOBAL INC COM 481165108 $568 7,570 Sole 7,570 JPMORGAN CHASE + CO COMMON STOCK COM 46625H100 $2,332 70,150 Sole 70,150 KELLOGG CO. COM 487836108 $899 17,771 Sole 17,771 LINCARE HOLDINGS COM 532791100 $1,830 71,168 Sole 71,168 LOOPNET INC COM 543524300 $2,934 160,522 Sole 160,522 MAIDENFORM BRANDS INC COM 560305104 $2,890 157,900 Sole 157,900 MANPOWERGROUP COM 56418H100 $1,645 46,023 Sole 46,023 MARATHON OIL CORP COM 565849106 $10,048 343,291 Sole 343,291 MARATHON PETROLEUM CORP COM 56585A102 $5,902 177,286 Sole 177,286 MASTERCARD INC CLASS A COM 57636Q104 $12,630 33,878 Sole 33,878 MATTEL INC COM 577081102 $1,057 38,090 Sole 38,090 MCCORMICK & COMPANY, INC COM 579780206 $4,593 91,087 Sole 91,087 MCDONALD'S CORPORATION COM 580135101 $34,821 347,063 Sole 347,063 MEDTRONIC INC COM 585055106 $4,680 122,364 Sole 122,364 MEMC ELECTRONICS MATERIALS INC COM 552715104 $1,478 375,245 Sole 375,245 MICROSOFT CORP COM 594918104 $54,313 2,092,190 Sole 2,092,190 MORGAN STANLEY COM 617446448 $623 41,200 Sole 41,200 MYLAN LABS COM 628530107 $16,221 755,870 Sole 755,870 NASDAQ OMX GROUP INC COM 631103108 $537 21,891 Sole 21,891 NIKE INC CL B COM 654106103 $32,925 341,652 Sole 341,652 NUVASIVE INC COM 670704105 $1,761 139,877 Sole 139,877 NVIDIA CORP COM 67066G104 $15,963 1,151,766 Sole 1,151,766 OIL STATES INTERNATIONAL INC COM 678026105 $30,116 394,340 Sole 394,340 OMNIVISION TECHNOLOGIES INC COM 682128103 $1,689 138,085 Sole 138,085 ORACLE CORP COM 68389X105 $19,806 772,170 Sole 772,170 PEPSICO INC COM 713448108 $30,693 462,589 Sole 462,589 PFIZER INC COM 717081103 $26,965 1,246,069 Sole 1,246,069 PITNEY BOWES INC COM 724479100 $436 23,500 Sole 23,500 PLAINS EXPLORATION & PRODUCTION COM 726505100 $5,502 149,847 Sole 149,847 PLEXUS CORP COM 729132100 $3,135 114,498 Sole 114,498 PROCTER + GAMBLE CO/THE COM 742718109 $29,432 441,188 Sole 441,188 QUALCOMM INC COM 747525103 $27,977 511,468 Sole 511,468 QUEST DIAGNOSTICS COM 74834L100 $2,254 38,830 Sole 38,830 RAVEN INDUSTRIES INC COM 754212108 $3,880 62,685 Sole 62,685 REALNETWORKS INC COM 75605L708 $1,381 184,101 Sole 184,101 REGAL BELOIT CORP COM COM 758750103 $3,239 63,545 Sole 63,545 RELIANCE STEEL + ALUMINUM COM 759509102 $4,454 91,485 Sole 91,485 REPUBLIC SERVICES INC CL A COM 760759100 $873 31,680 Sole 31,680 ROCKWELL COLLINS INC. COM 774341101 $2,113 38,158 Sole 38,158 ROLLINS INC COM 775711104 $3,592 161,653 Sole 161,653 ROPER INDUSTRIES COM 776696106 $1,058 12,180 Sole 12,180 ROYAL CARRIBBEAN CRUISES COM V7780T103 $541 21,850 Sole 21,850 SANDISK CORP COM 80004C101 $1,435 29,160 Sole 29,160 SCANSOURCE INC COM 806037107 $2,991 83,070 Sole 83,070 SEABRIDGE GOLD INC COM 811916105 $1,721 106,843 Sole 106,843 SEABRIGHT HOLDINGS INC COM 811656107 $1,407 183,977 Sole 183,977 SOUTHWEST AIRLINES CO COM 844741108 $506 59,115 Sole 59,115 STAPLES INC COM 855030102 $16,506 1,188,344 Sole 1,188,344 STONE ENERGY CORP COM 861642106 $3,652 138,443 Sole 138,443 SYMANTEC CORP COM COM 871503108 $17,002 1,086,415 Sole 1,086,415 SYNERON MEDICAL LTD COM M87245102 $2,052 185,379 Sole 185,379 T ROWE PRICE GROUP INC COM 74144T108 $12,833 225,330 Sole 225,330 TAKE TWO INTERACTIVE SOFTWRE COM 874054109 $2,830 208,848 Sole 208,848 TARGET CORP COM COM 87612E106 $17,157 530,212 Sole 530,212 TEVA PHARMACEUTICAL ADR COM 881624209 $509 12,604 Sole 12,604 THE HERSHEY COMPANY COM 427866108 $1,489 24,100 Sole 24,100 TIFFANY & CO NEW COM 886547108 $17,585 265,400 Sole 265,400 TORO CO COMMON COM 891092108 $2,338 38,541 Sole 38,541 TRACTOR SUPPLY COMPANY COM 892356106 $15,190 216,532 Sole 216,532 TRUE RELIGION COM 89784N104 $2,639 76,325 Sole 76,325 UNITED PARCEL SERVICE CL B COM 911312106 $35,684 487,548 Sole 487,548 UNITED TECHNOLOGIES CORP COM 913017109 $29,705 406,421 Sole 406,421 VALERO ENERGY COM 91913Y100 $908 43,143 Sole 43,143 VERA BRADLEY IC COM 92335C106 $2,175 67,445 Sole 67,445 VERIZON COMMUNICATIONS INC COM 92343V104 $10,829 269,915 Sole 269,915 VISA INC CLASS A SHARES COM 92826C839 $31,703 312,253 Sole 312,253 VITAMIN SHOPPE NC COM 92849E101 $2,867 71,880 Sole 71,880 WAL MART STORES INC COM 931142103 $35,727 597,848 Sole 597,848 WALGREEN CO COM 931422109 $2,185 66,100 Sole 66,100 WALT DISNEY CO/THE COM 254687106 $19,303 514,751 Sole 514,751 WATERS CORP COM 941848103 $862 11,640 Sole 11,640 WELLPOINT INC COM 94973V107 $672 10,150 Sole 10,150 WESCO INTERNATIONAL INC COM 95082P105 $6,316 119,142 Sole 119,142 WESTERN DIGITAL CORP COM 958102105 $26,664 861,529 Sole 861,529 WILLIS GROUP HLDGS LTD COM G96655108 $724 18,670 Sole 18,670 WORLD ACCEPTANCE CORP COM 981419104 $4,033 54,869 Sole 54,869 XCEL ENERGY INC COM COM 98389B100 $1,146 41,460 Sole 41,460 YUM BRANDS INC COM 988498101 $20,419 346,019 Sole 346,019