0001286295-11-000004.txt : 20110524 0001286295-11-000004.hdr.sgml : 20110524 20110524171113 ACCESSION NUMBER: 0001286295-11-000004 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20110331 FILED AS OF DATE: 20110524 DATE AS OF CHANGE: 20110524 EFFECTIVENESS DATE: 20110524 FILER: COMPANY DATA: COMPANY CONFORMED NAME: INVESTOR RESOURCES GROUP LLC CENTRAL INDEX KEY: 0001286295 IRS NUMBER: 522145382 FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-10871 FILM NUMBER: 11868732 BUSINESS ADDRESS: STREET 1: 8401 COLESVILLE ROAD STREET 2: SUITE 320 CITY: SILVER SPRING STATE: MD ZIP: 20910 BUSINESS PHONE: 3016500059 MAIL ADDRESS: STREET 1: 8401 COLESVILLE ROAD STREET 2: 8401 COLESVILLE ROAD CITY: SILVER SPRING STATE: MD ZIP: 20910 13F-HR 1 f13-3312011.txt FIRST QUARTER 2011 United States Securities and Exchange Commission Form 13-F Form 13F Cover Page Report for the Calendar Year or Quarter Ended: 3/31/2011 Click here if Amendment ( ); Amendment Number: _____ This Amendment (Check only one.): [ ] is a restatement [ ] adds new holdings entries Institutional Investment Manager Filing this Report Name: Profit Investment Management, LLC Address: 8401 Colesville Road Suite 320 Silver Spring, MD 20910 Form 13F File Number: 28-10871 The institutional manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form. Person Signing this Report on Behalf of Reporting Manager: Name: Michelle Profit Title: Compliance Officer Phone: 301-650-0059 Signature, Place, and Date of Signing: Michelle Profit Silver Spring, MD 5/24/2011 [Signature] [City, State] [Date] Report Type (Check only one.): [ X ] 13F HOLDINGS REPORT. (Check here if all holdings of this reporting manager are reported in this report.) [ ] 13F NOTICE. (Check here if no holdings reported are in this report, and all holdings are reported by other reporting manager(s).) [ ] 13F COMBINATION REPORT. (Check here if a portion of the holdings of this reporting manager are reported in this report and a portion are reported by other reporting manager(s).) Form 13F Summary Page Reporting Summary: Number of Other Included Managers: 0 Form 13F Information Table Entry Total: 143 Form 13F Information Table Value Total: $2,005,664 (thousands) List of Other Included Managers: Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report. [If there are no entries in this list, state NONE and omit the column headings and list entries.] NONE
PROFIT INVESTMENT MANAGEMENT FORM 13F INFORMATION TABLE As of Date 03/31/2011 Name of Issuer Title Cusip Value Shares Investment Other Voting Class Discretion Manager Discretion 3M COMPANY COM 88579Y101 1241 13270 Sole 13270 ABBOTT LABORATORIES COMMON COM 002824100 1839 37490 Sole 37490 ADOBE SYSTEMS INC COM 00724F101 39746 1198600 Sole 1198600 AFLAC INC COM 001055102 32151 609146 Sole 609146 AKAMAI TECHNOLOGIES INC COM 00971T101 12733 335068 Sole 335068 AMAZON.COM INC COM 023135106 2790 15490 Sole 15490 AMERICAN EXPRESS CO COM 025816109 31756 702563 Sole 702563 AMGEN INC COM 031162100 35508 664330 Sole 664330 AMPHENOL COM 032095101 1435 26390 Sole 26390 APPLE INC COM 037833100 75905 217801 Sole 217801 ARCH COAL INC COM 039380100 1406 39000 Sole 39000 AT+T INC COM 00206R102 4587 149848 Sole 149848 ATMEL CORP COM 049513104 4189 307321 Sole 307321 AUTOMATIC DATA PROCESSING COM 053015103 25594 498819 Sole 498819 BAKER HUGHES INC COM 057224107 1603 21830 Sole 21830 BANK OF AMERICA CORP COM 060505104 33059 2480072 Sole 2480072 BE AEROSPACE INC COM 073302101 7213 203003 Sole 203003 BEST BUY CO INC COM 086516101 1601 55740 Sole 55740 BOEING COMPANY COM 097023105 2781 37615 Sole 37615 BOSTON BEER COMPANY INC CL A COM 100557107 3806 41097 Sole 41097 BRIGGS + STRATTON COM 109043109 1476 65184 Sole 65184 CAL DIVE INTERNATIONAL INC COM 12802T101 2731 391218 Sole 391218 CALAMOS ASSET MANAGEMENT A COM 12811R104 2268 136735 Sole 136735 CALLAWAY GOLF COMPANY COM 131193104 1662 243766 Sole 243766 CELGENE CORP COM 151020104 29457 511628 Sole 511628 CEPHALON INC COM 156708109 1018 13380 Sole 13380 CHARLES RIV LABORATORIES INTLINC CCOM 159864107 810 21100 Sole 21100 CHICO S FAS INC COM 168615102 1414 94958 Sole 94958 CISCO SYSTEMS INC COM 17275R102 28987 1690186 Sole 1690186 CITRIX SYSTEMS INC COM 177376100 49819 678182 Sole 678182 COCA COLA CO COM 191216100 38317 577588 Sole 577588 COMTECH TELECOMMUNICATIONS COM 205826209 1732 63613 Sole 63613 COSTCO WHOLESALE CORP COM 22160K105 29797 406396 Sole 406396 CSX CORP COM 126408103 36855 468892 Sole 468892 CYMER INC COM 232572107 3417 60395 Sole 60395 DENTSPLY INTERNATIONAL INC. COM 249030107 2501 67600 Sole 67600 DICK'S SPORTING GOODS COM 253393102 840 21000 Sole 21000 DTE ENERGY HOLDING CO COM 233331107 535 10930 Sole 10930 EASTMAN CHEM CO COM 277432100 958 9650 Sole 9650 EBAY INC COM 278642103 14891 479734 Sole 479734 EL PASO CORP COM 28336L109 58075 3226393 Sole 3226393 EMC CORP/MASS COM 268648102 63585 2394031 Sole 2394031 EXPRESS SCRIPTS INC COM 302182100 30109 541424 Sole 541424 EXXON MOBIL CORP COM 30231G102 70418 837017.94 Sole 837017.94 FACTSET RESEARCH SYSTEMS INC COM 303075105 4034 38522 Sole 38522 FAIR ISAAC CORP COM 303250104 3024 95678 Sole 95678 FEDERATED INVESTORS INC - CL B COM 314211103 339 12690 Sole 12690 FEDEX CORP COM COM 31428X106 31919 341200 Sole 341200 FORWARD AIR CORPORATION COM 349853101 2508 81889 Sole 81889 FRANKLIN RESOURCES INC COM 354613101 36096 288581 Sole 288581 G III APPAREL GROUP LTD COM 36237H101 2491 66292 Sole 66292 GAMCO INVESTORS INC A COM 361438104 1809 39010 Sole 39010 GENERAL DYNAMICS CORP COM COM 369550108 24622 321600 Sole 321600 GENERAL ELEC CO COM COM 369604103 3134 156300 Sole 156300 GENERAL MILLS INC COM 370334104 1232 33710 Sole 33710 GILEAD SCIENCES INC COM 375558103 32195 758057 Sole 758057 GOLDMAN SACHS GROUP INC COM 38141G104 25399 160145 Sole 160145 GOOGLE INC CL A COM 38259P508 38434 65502 Sole 65502 GRACO INC COM 384109104 683 15025 Sole 15025 HEALTHWAYS INC COM 422245100 1185 77071 Sole 77071 HOLOGIC INC COM 436440101 51233 2307814 Sole 2307814 HOME DEPOT INC COM 437076102 40562 1094506 Sole 1094506 IBM COM 459200101 4745 29095 Sole 29095 INSPERITY INC COM 45778Q107 3715 122281 Sole 122281 INSTEEL INDUSTRIES INC COM 45774W108 1583 111923 Sole 111923 INTEL CORP COM 458140100 37444 1855514 Sole 1855514 JABIL CIRCUIT INC COM 466313103 2507 122705 Sole 122705 JACK IN THE BOX INC COM 466367109 1354 59722 Sole 59722 JOHNSON + JOHNSON COM 478160104 484 8162 Sole 8162 JOY GLOBAL INC COM 481165108 748 7570 Sole 7570 JPMORGAN CHASE + CO COMMON STOCK UCOM 46625H100 24579 533171 Sole 533171 KELLOGG CO. COM 487836108 879 16280 Sole 16280 LINCARE HOLDINGS COM 532791100 2113 71240 Sole 71240 LOOPNET INC COM 543524300 1961 138552 Sole 138552 MAIDENFORM BRANDS INC COM 560305104 2436 85260 Sole 85260 MANPOWERGROUP COM 56418H100 19217 305616 Sole 305616 MARATHON OIL CORP COM 565849106 21047 394798 Sole 394798 MASTERCARD INC CLASS A COM 57636Q104 8864 35215 Sole 35215 MATTEL INC COM 577081102 950 38090 Sole 38090 MCCORMICK & COMPANY, INC COM 579780206 4269 89245 Sole 89245 MCDONALD'S CORPORATION COM 580135101 25094 329792 Sole 329792 MEDTRONIC INC COM 585055106 40653 1033113 Sole 1033113 MEMC ELECTRONICS MATERIALS INC COM 552715104 678 52325 Sole 52325 MERIDIAN BIOSCIENCE INC COM 589584101 1428 59537 Sole 59537 MICROSOFT CORP COM 594918104 43722 1722018 Sole 1722018 MORGAN STANLEY COM 617446448 1437 52600 Sole 52600 NASDAQ OMX GROUP INC COM 631103108 566 21891 Sole 21891 NATL SEMICONDUCTOR COM 637640103 544 37944 Sole 37944 NIKE INC CL B COM 654106103 30143 398194 Sole 398194 NUVASIVE INC COM 670704105 2336 92272 Sole 92272 NVIDIA CORP COM 67066G104 26772 1450289 Sole 1450289 OIL STATES INTERNATIONAL INC COM 678026105 5098 66958 Sole 66958 OMNIVISION TECHNOLOGIES INC COM 682128103 4369 122963 Sole 122963 ORACLE CORP COM 68389X105 3007 89940 Sole 89940 PEPSICO INC COM 713448108 34995 543313 Sole 543313 PFIZER INC COM 717081103 14644 721045 Sole 721045 PITNEY BOWES INC COM 724479100 604 23500 Sole 23500 PLAINS EXPLORATION & PRODUCTION COM 726505100 7899 218030 Sole 218030 PLEXUS CORP COM 729132100 2708 77233 Sole 77233 PROCTER + GAMBLE CO/THE COM 742718109 31666 514061 Sole 514061 QUALCOMM INC COM 747525103 33475 610531 Sole 610531 QUEST DIAGNOSTICS COM 74834L100 1820 31529 Sole 31529 RAVEN INDUSTRIES INC COM 754212108 3039 49480 Sole 49480 REALNETWORKS INC COM 75605L104 1755 471652 Sole 471652 REGAL BELOIT CORP COMMON STOCK USDCOM 758750103 3805 51530 Sole 51530 RELIANCE STEEL + ALUMINUM COM 759509102 3595 62215 Sole 62215 REPUBLIC SERVICES INC CL A COM 760759100 952 31680 Sole 31680 ROCKWELL COLLINS INC. COM 774341101 33498 516712 Sole 516712 ROLLINS INC COM 775711104 1996 98343 Sole 98343 ROPER INDUSTRIES COM 776696106 1053 12180 Sole 12180 ROYAL CARRIBBEAN CRUISES LTD COM V7780T103 902 21850 Sole 21850 SANDISK CORP COM 80004C101 1344 29160 Sole 29160 SCANSOURCE INC COM 806037107 2171 57145 Sole 57145 SEABRIDGE GOLD INC COM 811916105 2282 71713 Sole 71713 SEABRIGHT HOLDINGS INC COM 811656107 1249 121862 Sole 121862 SEI INVESTMENTS COMPANY COM 784117103 344 14415 Sole 14415 SOUTHWEST AIRLINES CO COM 844741108 747 59115 Sole 59115 STAPLES INC COM 855030102 15827 814962 Sole 814962 STONE ENERGY CORP COM 861642106 3110 93193 Sole 93193 SYNERON MEDICAL LTD COM M87245102 1083 83064 Sole 83064 T ROWE PRICE GROUP INC COM 74144T108 15811 238048 Sole 238048 TAKE TWO INTERACTIVE SOFTWRE COM 874054109 2126 138363 Sole 138363 TARGET CORP COM COM 87612E106 30965 619185 Sole 619185 TEVA PHARMACEUTICAL ADR COM 881624209 632 12604 Sole 12604 THE HERSHEY COMPANY COM 427866108 1310 24100 Sole 24100 TIFFANY & CO NEW COM 886547108 19813 322470 Sole 322470 TORO CO COMMON COM 891092108 1775 26801 Sole 26801 UNITED PARCEL SERVICE CL B COM 911312106 42492 571744 Sole 571744 UNITED TECHNOLOGIES CORP COM 913017109 42518 502284 Sole 502284 VALERO ENERGY COM 91913Y100 665 22308 Sole 22308 VERIZON COMMUNICATIONS INC COM 92343V104 33382 866154 Sole 866154 VISA INC CLASS A SHARES COM 92826C839 27788 377453 Sole 377453 WAL MART STORES INC COM 931142103 36967 710223 Sole 710223 WALGREEN CO COM 931422109 2653 66100 Sole 66100 WALT DISNEY CO/THE COM 254687106 42804 993356 Sole 993356 WATERS CORP COM 941848103 1615 18581 Sole 18581 WESCO INTERNATIONAL INC COM 95082P105 5640 90232 Sole 90232 WESTERN DIGITAL CORP COM 958102105 37859 1015257 Sole 1015257 WILLIS GROUP HLDGS LTD COM G96655108 754 18670 Sole 18670 WINNEBAGO INDUSTRIES COM 974637100 1486 111125 Sole 111125 WORLD ACCEPTANCE CORP COM 981419104 2670 40944 Sole 40944 XCEL ENERGY INC COM COM 98389B100 990 41460 Sole 41460 YUM BRANDS INC COM 988498101 28130 547495 Sole 547495 2005664