-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, Tj5OrP0bRAN5xSyOmPd5vBmnoeD0V9mXbiFz13UoTdQQF1EPjq2jFqlsj1VHJOaX 5h5oMnuXmoxPUiBI/ECmQg== 0001286295-11-000003.txt : 20110211 0001286295-11-000003.hdr.sgml : 20110211 20110211100029 ACCESSION NUMBER: 0001286295-11-000003 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20101231 FILED AS OF DATE: 20110211 DATE AS OF CHANGE: 20110211 EFFECTIVENESS DATE: 20110211 FILER: COMPANY DATA: COMPANY CONFORMED NAME: INVESTOR RESOURCES GROUP LLC CENTRAL INDEX KEY: 0001286295 IRS NUMBER: 522145382 FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-10871 FILM NUMBER: 11595398 BUSINESS ADDRESS: STREET 1: 8401 COLESVILLE ROAD STREET 2: SUITE 320 CITY: SILVER SPRING STATE: MD ZIP: 20910 BUSINESS PHONE: 3016500059 MAIL ADDRESS: STREET 1: 8401 COLESVILLE ROAD STREET 2: 8401 COLESVILLE ROAD CITY: SILVER SPRING STATE: MD ZIP: 20910 13F-HR 1 f13-12312010.txt FOURTH QUARTER 2010 13F REPORT United States Securities and Exchange Commission Form 13-F Form 13F Cover Page Report for the Calendar Year or Quarter Ended: 12/31/2010 Click here if Amendment ( ); Amendment Number: _____ This Amendment (Check only one.): [ ] is a restatement [ ] adds new holdings entries Institutional Investment Manager Filing this Report Name: Profit Investment Management, LLC Address: 8401 Colesville Road Suite 320 Silver Spring, MD 20910 Form 13F File Number: 28-10871 The institutional manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form. Person Signing this Report on Behalf of Reporting Manager: Name: Michelle Profit Title: Compliance Officer Phone: 301-650-0059 Signature, Place, and Date of Signing: Michelle Profit Silver Spring, MD 2/10/2011 [Signature] [City, State] [Date] Report Type (Check only one.): [ X ] 13F HOLDINGS REPORT. (Check here if all holdings of this reporting manager are reported in this report.) [ ] 13F NOTICE. (Check here if no holdings reported are in this report, and all holdings are reported by other reporting manager(s).) [ ] 13F COMBINATION REPORT. (Check here if a portion of the holdings of this reporting manager are reported in this report and a portion are reported by other reporting manager(s).) Form 13F Summary Page Reporting Summary: Number of Other Included Managers: 0 Form 13F Information Table Entry Total: 145 Form 13F Information Table Value Total: $2,025,093 (thousands) List of Other Included Managers: Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report. [If there are no entries in this list, state NONE and omit the column headings and list entries.] NONE
PROFIT INVESTMENT MANAGEMENT FORM 13F INFORMATION TABLE As of Date 12/31/10 Name of Issuer Title Cusip Value Shares Investment Other Voting Class Discretion Manager Authority 3M COMPANY COM 88579Y101 1145 13270 Sole 13270 ABBOTT LABORATORIES COMMON COM 002824100 1796 37490 Sole 37490 ADMINISTAFF INC COM 007094105 3006 102605 Sole 102605 ADOBE SYSTEMS INC COM 00724F101 39778 1292323 Sole 1292323 AFLAC INC COM 001055102 36694 650259 Sole 650259 AKAMAI TECHNOLOGIES INC COM 00971T101 16910 359397 Sole 359397 AMAZON.COM INC COM 023135106 2788 15490 Sole 15490 AMERICAN EXPRESS CO COM 025816109 32558 758575 Sole 758575 AMGEN INC COM 031162100 39013 710628 Sole 710628 AMPHENOL COM 032095101 1372 26000 Sole 26000 APPLE INC COM 037833100 76047 235761 Sole 235761 ARCH COAL INC COM 039380100 1367 39000 Sole 39000 AT+T INC COM 00206R102 4381 149103 Sole 149103 ATMEL CORP COM 049513104 3587 291193 Sole 291193 AUTOMATIC DATA PROCESSING COM 053015103 24410 527450 Sole 527450 BANK OF AMERICA CORP COM 060505104 35470 2658922 Sole 2658922 BE AEROSPACE INC COM 073302101 7333 198019 Sole 198019 BEST BUY CO INC COM 086516101 33035 963390 Sole 963390 BOEING COMPANY COM 097023105 2455 37615 Sole 37615 BOSTON BEER COMPANY INC CL A COM 100557107 3730 39227 Sole 39227 BRIGGS + STRATTON COM 109043109 1295 65780 Sole 65780 CAL DIVE INTERNATIONAL INC COM 12802T101 1698 299453 Sole 299453 CALAMOS ASSET MANAGEMENT A COM 12811R104 1789 127813 Sole 127813 CALLAWAY GOLF COMPANY COM 131193104 1831 226858 Sole 226858 CELGENE CORP COM 151020104 32725 553348 Sole 553348 CEPHALON INC COM 156708109 826 13380 Sole 13380 CHARLES RIV LABORATORIES INTLINC COMCOM 159864107 750 21100 Sole 21100 CHICO S FAS INC COM 168615102 1007 83740 Sole 83740 CISCO SYSTEMS INC COM 17275R102 36498 1804147 Sole 1804147 CITRIX SYSTEMS INC COM 177376100 50107 732446 Sole 732446 COCA COLA CO COM 191216100 41186 626211 Sole 626211 COLGATE-PALMOLIVE CO COM 194162103 1468 18266 Sole 18266 COMTECH TELECOMMUNICATIONS COM 205826209 1262 45465 Sole 45465 COSTCO WHOLESALE CORP COM 22160K105 31450 435531 Sole 435531 CSX CORP COM 126408103 32805 507745 Sole 507745 CYMER INC COM 232572107 2537 56286 Sole 56286 DENTSPLY INTERNATIONAL INC. COM 249030107 2292 67075 Sole 67075 DICK'S SPORTING GOODS COM 253393102 788 21000 Sole 21000 DTE ENERGY HOLDING CO COM 233331107 495 10930 Sole 10930 EASTMAN CHEM CO COM 277432100 811 9650 Sole 9650 EBAY INC COM 278642103 2620 94160 Sole 94160 EL PASO CORP COM 28336L109 48282 3508843 Sole 3508843 EMC CORP/MASS COM 268648102 59046 2578411 Sole 2578411 EXPRESS SCRIPTS INC COM 302182100 31490 582591 Sole 582591 EXXON MOBIL CORP COM 30231G102 41663 569791.11 Sole 569791.11 FACTSET RESEARCH SYSTEMS INC COM 303075105 3333 35549 Sole 35549 FAIR ISAAC CORP COM 303250104 1591 68090 Sole 68090 FEDERATED INVESTORS INC - CL B COM 314211103 327 12500 Sole 12500 FEDEX CORP COM COM 31428X106 33731 362662 Sole 362662 FORWARD AIR CORPORATION COM 349853101 2164 76266 Sole 76266 FRANKLIN RESOURCES INC COM 354613101 32910 295930 Sole 295930 G III APPAREL GROUP LTD COM 36237H101 2201 62625 Sole 62625 GAMCO INVESTORS INC A COM 361438104 1752 36493 Sole 36493 GENERAL DYNAMICS CORP COM COM 369550108 24854 350255 Sole 350255 GENERAL ELEC CO COM COM 369604103 3016 164894 Sole 164894 GENERAL MILLS INC COM 370334104 1182 33210 Sole 33210 GENERAL MOTORS CO. COM 37045V100 18072 490290 Sole 490290 GILEAD SCIENCES INC COM 375558103 29487 813650 Sole 813650 GOLDMAN SACHS GROUP INC COM 38141G104 28473 170926 Sole 170926 GOOGLE INC CL A COM 38259P508 41861 70476 Sole 70476 GRACO INC COM 384109104 584 14800 Sole 14800 HEALTHWAYS INC COM 422245100 815 73006 Sole 73006 HOLOGIC INC COM 436440101 54333 2886981 Sole 2886981 HOME DEPOT INC COM 437076102 41251 1176569 Sole 1176569 IBM COM 459200101 4027 27440 Sole 27440 INSTEEL INDUSTRIES INC COM 45774W108 1278 102290 Sole 102290 INTEL CORP COM 458140100 41347 1966105 Sole 1966105 JABIL CIRCUIT INC COM 466313103 2442 121540 Sole 121540 JACK IN THE BOX INC COM 466367109 1176 55670 Sole 55670 JOHNSON + JOHNSON COM 478160104 505 8162 Sole 8162 JOY GLOBAL INC COM 481165108 657 7570 Sole 7570 JPMORGAN CHASE + CO COM STCK COM 46625H100 32396 763695 Sole 763695 KELLOGG CO. COM 487836108 819 16040 Sole 16040 LINCARE HOLDINGS COM 532791100 1891 70465 Sole 70465 LOOPNET INC COM 543524300 1381 124296 Sole 124296 MAIDENFORM BRANDS INC COM 560305104 1887 79365 Sole 79365 MANPOWER INC WIS COM 56418H100 19837 316081 Sole 316081 MARATHON OIL CORP COM 565849106 16117 435241 Sole 435241 MASTERCARD INC CLASS A COM 57636Q104 8728 38945 Sole 38945 MATTEL INC COM 577081102 969 38090 Sole 38090 MCCORMICK & COMPANY, INC COM 579780206 4139 88950 Sole 88950 MCDONALD'S CORPORATION COM 580135101 26995 351685 Sole 351685 MEDNAX INC COM 58502B106 2142 31838 Sole 31838 MEDTRONIC INC COM 585055106 41615 1122009 Sole 1122009 MEMC ELECTRONICS MATERIALS INC COM 552715104 589 52325 Sole 52325 MERIDIAN BIOSCIENCE INC COM 589584101 1285 55490 Sole 55490 MICROSOFT CORP COM 594918104 51354 1839982 Sole 1839982 MORGAN STANLEY COM 617446448 1622 59600 Sole 59600 NASDAQ OMX GROUP INC COM 631103108 519 21891 Sole 21891 NATL SEMICONDUCTOR COM 637640103 522 37944 Sole 37944 NIKE INC CL B COM 654106103 36168 423410 Sole 423410 NUVASIVE INC COM 670704105 1714 66830 Sole 66830 NVIDIA CORP COM 67066G104 24087 1564114 Sole 1564114 OIL STATES INTERNATIONAL INC COM 678026105 4081 63676 Sole 63676 OMNIVISION TECHNOLOGIES INC COM 682128103 3426 115715 Sole 115715 ORACLE CORP COM 68389X105 2815 89940 Sole 89940 PEPSICO INC COM 713448108 37809 578736 Sole 578736 PFIZER INC COM 717081103 2234 127590 Sole 127590 PITNEY BOWES INC COM 724479100 568 23500 Sole 23500 PLAINS EXPLORATION & PRODUCTION COM 726505100 7425 231020 Sole 231020 PLEXUS CORP COM 729132100 2239 72354 Sole 72354 PROCTER + GAMBLE CO/THE COM 742718109 35840 557127 Sole 557127 QUALCOMM INC COM 747525103 32624 659208 Sole 659208 QUEST DIAGNOSTICS COM 74834L100 1693 31364 Sole 31364 RAVEN INDUSTRIES INC COM 754212108 2212 46383 Sole 46383 REALNETWORKS INC COM 75605L104 1841 438270 Sole 438270 REGAL BELOIT CORP COM STCK COM 758750103 3270 48977 Sole 48977 RELIANCE STEEL + ALUMINUM COM 759509102 3037 59434 Sole 59434 REPUBLIC SERVICES INC CL A COM 760759100 946 31680 Sole 31680 ROCKWELL COLLINS INC. COM 774341101 32893 564592 Sole 564592 ROLLINS INC COM 775711104 1809 91582 Sole 91582 ROPER INDUSTRIES COM 776696106 931 12180 Sole 12180 ROYAL CARRIBBEAN CRUISES LTD COM V7780T103 1027 21850 Sole 21850 SANDISK CORP COM 80004C101 1454 29160 Sole 29160 SCANSOURCE INC COM 806037107 1709 53558 Sole 53558 SEABRIDGE GOLD INC COM 811916105 2049 66770 Sole 66770 SEABRIGHT HOLDINGS INC COM 811656107 1007 109260 Sole 109260 SEI INVESTMENTS COMPANY COM 784117103 338 14200 Sole 14200 SOUTHWEST AIRLINES CO COM 844741108 767 59115 Sole 59115 STONE ENERGY CORP COM 861642106 1550 69540 Sole 69540 SYNERON MEDICAL LTD COM M87245102 730 71602 Sole 71602 T ROWE PRICE GROUP INC COM 74144T108 17239 267099 Sole 267099 TAKE TWO INTERACTIVE SOFTWRE COM 874054109 1575 128390 Sole 128390 TARGET CORP COM COM 87612E106 40329 670700 Sole 670700 TEVA PHARMACEUTICAL ADR COM 881624209 657 12604 Sole 12604 THE HERSHEY COMPANY COM 427866108 1136 24100 Sole 24100 TIFFANY & CO NEW COM 886547108 359 5760 Sole 5760 TORO CO COMMON COM 891092108 1547 25094 Sole 25094 UNITED HEALTH GROUP INC COM COM 91324P102 380 10510 Sole 10510 UNITED PARCEL SERVICE CL B COM 911312106 58746 809392 Sole 809392 UNITED TECHNOLOGIES CORP COM 913017109 43279 549784 Sole 549784 VALERO ENERGY COM 91913Y100 516 22308 Sole 22308 VERIZON COMMUNICATIONS INC COM 92343V104 33470 935437 Sole 935437 VISA INC CLASS A SHARES COM 92826C839 28704 407845 Sole 407845 WAL MART STORES INC COM 931142103 41912 777151 Sole 777151 WALGREEN CO COM 931422109 2575 66100 Sole 66100 WALT DISNEY CO/THE COM 254687106 42783 1140585 Sole 1140585 WATERS CORP COM 941848103 1423 18306 Sole 18306 WESCO INTERNATIONAL INC COM 95082P105 4556 86285 Sole 86285 WESTERN DIGITAL CORP COM 958102105 36974 1090668 Sole 1090668 WILLIS GROUP HLDGS LTD COM G96655108 647 18670 Sole 18670 WINNEBAGO INDUSTRIES COM 974637100 1575 103604 Sole 103604 WORLD ACCEPTANCE CORP COM 981419104 2015 38163 Sole 38163 XCEL ENERGY INC COM COM 98389B100 976 41460 Sole 41460 YUM BRANDS INC COM 988498101 29655 604595 Sole 604595
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