<SEC-DOCUMENT>0001276537-11-000012.txt : 20111115
<SEC-HEADER>0001276537-11-000012.hdr.sgml : 20111115
<ACCEPTANCE-DATETIME>20111115130122
ACCESSION NUMBER:		0001276537-11-000012
CONFORMED SUBMISSION TYPE:	13F-HR
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20110930
FILED AS OF DATE:		20111115
DATE AS OF CHANGE:		20111115
EFFECTIVENESS DATE:		20111115

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			WEST COAST ASSET MANAGEMENT INC
		CENTRAL INDEX KEY:			0001276537
		IRS NUMBER:				770559124
		STATE OF INCORPORATION:			CA
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		13F-HR
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	028-10634
		FILM NUMBER:		111206459

	BUSINESS ADDRESS:	
		STREET 1:		1205 COAST VILLAGE ROAD
		CITY:			MONTECITO
		STATE:			CA
		ZIP:			93108
		BUSINESS PHONE:		8056535333

	MAIL ADDRESS:	
		STREET 1:		1205 COAST VILLAGE ROAD
		CITY:			MONTECITO
		STATE:			CA
		ZIP:			93108
</SEC-HEADER>
<DOCUMENT>
<TYPE>13F-HR
<SEQUENCE>1
<FILENAME>wcam2011q3.txt
<TEXT>
<TABLE>
                                                                  FORM 13F INFORMATION TABLE
                                                           VALUE   SHARES/  SH/ PUT/ INVSTMT    OTHER          VOTING AUTHORITY
        NAME OF ISSUER          TITLE OF CLASS    CUSIP   (x$1000) PRN AMT  PRN CALL DSCRETN   MANAGERS     SOLE    SHARED    NONE
------------------------------ ---------------- --------- -------- -------- --- ---- ------- ------------ -------- -------- --------
<S>                            <C>              <C>       <C>      <C>      <C> <C>  <C>     <C>          <C>      <C>      <C>
American Defense Sys Inc       0                025351107      780 12994823 SH       Sole                 12994823
Automatic Data Processing Inc  0                053015103     5572   118175 SH       Sole                   118175
Broadridge Financial Solutions 0                11133t103     3934   195340 SH       Sole                   195340
Chevron Corp                   0                166764100       87      944 SH       Sole                      944
Clorox Co                      0                189054109     6055    91285 SH       Sole                    91285
Constellation Energy Group     0                210371100     6139   161290 SH       Sole                   161290
Johnson & Johnson              0                478160104     9431   148072 SH       Sole                   148072
Kimberly-Clark Corp            0                494368103    10519   148135 SH       Sole                   148135
Kraft Foods Inc.               0                50075n104     3406   101433 SH       Sole                   101433
Live Nation, Inc.              0                538034109     4039   504298 SH       Sole                   504298
McCormick & Co Inc             0                579780206     8744   189425 SH       Sole                   189425
Microsoft Corp                 0                594918104     6953   279360 SH       Sole                   279360
Molson Coors Brewing Co Cl B   0                60871R209     8996   227115 SH       Sole                   227115
Sonde Resources Corp           0                835426107     2685  1172385 SH       Sole                  1172385
Starbucks Corp                 0                855244109      207     5560 SH       Sole                     5560
SPDR GOLD TRUST                                 78463v107      436     2758 SH       Sole                     2758
</TABLE>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>