<SEC-DOCUMENT>0001276537-11-000007.txt : 20110512
<SEC-HEADER>0001276537-11-000007.hdr.sgml : 20110512
<ACCEPTANCE-DATETIME>20110511182648
ACCESSION NUMBER:		0001276537-11-000007
CONFORMED SUBMISSION TYPE:	13F-HR
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20110331
FILED AS OF DATE:		20110512
DATE AS OF CHANGE:		20110511
EFFECTIVENESS DATE:		20110512

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			WEST COAST ASSET MANAGEMENT INC
		CENTRAL INDEX KEY:			0001276537
		IRS NUMBER:				770559124
		STATE OF INCORPORATION:			CA
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		13F-HR
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	028-10634
		FILM NUMBER:		11833264

	BUSINESS ADDRESS:	
		STREET 1:		1205 COAST VILLAGE ROAD
		CITY:			MONTECITO
		STATE:			CA
		ZIP:			93108
		BUSINESS PHONE:		8056535333

	MAIL ADDRESS:	
		STREET 1:		1205 COAST VILLAGE ROAD
		CITY:			MONTECITO
		STATE:			CA
		ZIP:			93108
</SEC-HEADER>
<DOCUMENT>
<TYPE>13F-HR
<SEQUENCE>1
<FILENAME>wcam2011q1.txt
<TEXT>
<TABLE>
                                                                  FORM 13F INFORMATION TABLE
                                                           VALUE   SHARES/  SH/ PUT/ INVSTMT    OTHER          VOTING AUTHORITY
        NAME OF ISSUER          TITLE OF CLASS    CUSIP   (x$1000) PRN AMT  PRN CALL DSCRETN   MANAGERS     SOLE    SHARED    NONE
------------------------------ ---------------- --------- -------- -------- --- ---- ------- ------------ -------- -------- --------
<S>                            <C>              <C>       <C>      <C>      <C> <C>  <C>     <C>          <C>      <C>      <C>
American Defense Sys Inc       0                025351107     1348  8422123 SH       Sole                  8422123
Automatic Data Processing Inc  0                053015103     6573   128105 SH       Sole                   128105
Broadridge Financial Solutions 0                11133t103     4606   202990 SH       Sole                   202990
Clorox Co                      0                189054109     6859    97885 SH       Sole                    97885
Constellation Energy Group     0                210371100     5192   166775 SH       Sole                   166775
Johnson & Johnson              0                478160104     9561   161362 SH       Sole                   161362
Kimberly-Clark Corp            0                494368103    10838   166055 SH       Sole                   166055
Kraft Foods Inc.               0                50075n104     4473   142621 SH       Sole                   142621
Live Nation, Inc.              0                538034109     5018   501809 SH       Sole                   501809
McCormick & Co Inc             0                579780206     9554   199748 SH       Sole                   199748
Microsoft Corp                 0                594918104     7328   288605 SH       Sole                   288605
Molson Coors Brewing Co Cl B   0                60871R209    11512   245520 SH       Sole                   245520
Sonde Resources Corp           0                835426107     2749   761410 SH       Sole                   761410
American Defense Sys Inc-Restr 0                               398  4572700 SH       Sole                  4572700
</TABLE>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>