-----BEGIN PRIVACY-ENHANCED MESSAGE-----
Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
Originator-Key-Asymmetric:
 MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen
 TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB
MIC-Info: RSA-MD5,RSA,
 HAvYR00hhuUuBE2SQQyb5xGQgjVDrw7tDi3t0NCux0zfnCs69NbLRxos+0g/8LWV
 az7yK0z0+bn2+KA+HNqgfg==

<SEC-DOCUMENT>0001276537-10-000009.txt : 20100813
<SEC-HEADER>0001276537-10-000009.hdr.sgml : 20100813
<ACCEPTANCE-DATETIME>20100813142653
ACCESSION NUMBER:		0001276537-10-000009
CONFORMED SUBMISSION TYPE:	13F-HR
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20100630
FILED AS OF DATE:		20100813
DATE AS OF CHANGE:		20100813
EFFECTIVENESS DATE:		20100813

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			WEST COAST ASSET MANAGEMENT INC
		CENTRAL INDEX KEY:			0001276537
		IRS NUMBER:				770559124
		STATE OF INCORPORATION:			CA
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		13F-HR
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	028-10634
		FILM NUMBER:		101014718

	BUSINESS ADDRESS:	
		STREET 1:		1205 COAST VILLAGE ROAD
		CITY:			MONTECITO
		STATE:			CA
		ZIP:			93108
		BUSINESS PHONE:		8056535333

	MAIL ADDRESS:	
		STREET 1:		1205 COAST VILLAGE ROAD
		CITY:			MONTECITO
		STATE:			CA
		ZIP:			93108
</SEC-HEADER>
<DOCUMENT>
<TYPE>13F-HR
<SEQUENCE>1
<FILENAME>wcam2010q2.txt
<TEXT>
<TABLE>
                                                                  FORM 13F INFORMATION TABLE
                                                           VALUE   SHARES/  SH/ PUT/ INVSTMT    OTHER          VOTING AUTHORITY
        NAME OF ISSUER          TITLE OF CLASS    CUSIP   (x$1000) PRN AMT  PRN CALL DSCRETN   MANAGERS     SOLE    SHARED    NONE
- ------------------------------ ---------------- --------- -------- -------- --- ---- ------- ------------ -------- -------- --------
<S>                            <C>              <C>       <C>      <C>      <C> <C>  <C>     <C>          <C>      <C>      <C>
American Defense Sys Inc       0                025351107     1169  5084173 SH       Sole                  5084173
Angiotech Pharmaceuticals Inc  0                034918102       44    58500 SH       Sole                    58500
Automatic Data Processing Inc  0                053015103     8292   205955 SH       Sole                   205955
Broadridge Financial Solutions 0                11133t103     7886   413950 SH       Sole                   413950
Clorox Co                      0                189054109    12447   200240 SH       Sole                   200240
Contango Oil & Gas Co          0                21075N204     4427    98930 SH       Sole                    98930
Johnson & Johnson              0                478160104    13287   224981 SH       Sole                   224981
Kimberly-Clark Corp            0                494368103    11967   197370 SH       Sole                   197370
Kraft Foods Inc.               0                50075n104     4801   171461 SH       Sole                   171461
Live Nation, Inc.              0                538034109     5292   506410 SH       Sole                   506410
McCormick & Co Inc             0                579780206    10135   266988 SH       Sole                   266988
Molson Coors Brewing Co Cl B   0                60871R209    11581   273400 SH       Sole                   273400
Sonde Resources Corp           0                835426107     3709  1212000 SH       Sole                  1212000
SPDR GOLD TRUST                                 78463v107      248     2035 SH       Sole                     2035
</TABLE>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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