0001269134-17-000002.txt : 20170412
0001269134-17-000002.hdr.sgml : 20170412
20170412170425
ACCESSION NUMBER: 0001269134-17-000002
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20170331
FILED AS OF DATE: 20170412
DATE AS OF CHANGE: 20170412
EFFECTIVENESS DATE: 20170412
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: HORAN CAPITAL MANAGEMENT
CENTRAL INDEX KEY: 0001269134
IRS NUMBER: 521913005
STATE OF INCORPORATION: MD
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-10615
FILM NUMBER: 17758526
BUSINESS ADDRESS:
STREET 1: 20 WIGHT AVENUE
STREET 2: SUITE 155
CITY: HUNT VALLEY
STATE: MD
ZIP: 21031
BUSINESS PHONE: 410 494 4380
MAIL ADDRESS:
STREET 1: 20 WIGHT AVENUE
STREET 2: SUITE 155
CITY: HUNT VALLEY
STATE: MD
ZIP: 21031
FORMER COMPANY:
FORMER CONFORMED NAME: HORAN & ASSOCIATES FINANCIAL ADVISORS LTD
DATE OF NAME CHANGE: 20031105
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HORAN CAPITAL MANAGEMENT
20 WIGHT AVENUE
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HUNT VALLEY
MD
21031
13F HOLDINGS REPORT
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N
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04-12-2017
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INFORMATION TABLE
2
13f033117.xml
Berkshire Hathaway Inc. Cl B
COM
084670702
27984
167891
SH
SOLE
N/A
167891
0
0
Amazon.com Inc
COM
023135106
21761
24546
SH
SOLE
N/A
24546
0
0
Alphabet Inc Class C
COM
02079K107
21681
26136
SH
SOLE
N/A
26136
0
0
Visa Inc
COM
92826C839
20018
225260
SH
SOLE
N/A
225260
0
0
Microsoft Corp
COM
594918104
19231
292009
SH
SOLE
N/A
292009
0
0
Apple Inc
COM
037833100
18446
128400
SH
SOLE
N/A
128400
0
0
Procter & Gamble Co
COM
742718109
17221
191665
SH
SOLE
N/A
191665
0
0
Gilead Sciences Inc
COM
375558103
17047
251000
SH
SOLE
N/A
251000
0
0
Wal-Mart Stores Inc
COM
931142103
16612
230474
SH
SOLE
N/A
230474
0
0
Wells Fargo & Co
COM
949746101
16411
294844
SH
SOLE
N/A
294844
0
0
Citigroup Inc
COM
172967424
15911
265989
SH
SOLE
N/A
265989
0
0
General Electric Co
COM
369604103
15787
529791
SH
SOLE
N/A
529791
0
0
Emerson Electric
COM
291011104
13960
233215
SH
SOLE
N/A
233215
0
0
Bank of America Corporation
COM
060505104
13053
553344
SH
SOLE
N/A
553344
0
0
U.S. Bancorp
COM
902973304
11384
221055
SH
SOLE
N/A
221055
0
0
Union Pacific Corp
COM
907818108
11308
106768
SH
SOLE
N/A
106768
0
0
Cisco Systems Inc
COM
17275R102
10810
319826
SH
SOLE
N/A
319826
0
0
Pfizer Inc
COM
717081103
9656
282262
SH
SOLE
N/A
282262
0
0
Allergan
COM
G0177J108
9250
38717
SH
SOLE
N/A
38717
0
0
iShares Core U.S. Aggregate Bond ETF
COM
464287226
8310
76601
SH
SOLE
N/A
76601
0
0
Johnson & Johnson
COM
478160104
8289
66552
SH
SOLE
N/A
66552
0
0
Oracle Corporation
COM
68389X105
8117
181973
SH
SOLE
N/A
181973
0
0
Qualcomm Inc
COM
747525103
8044
140297
SH
SOLE
N/A
140297
0
0
Coach Inc
COM
189754104
7809
188953
SH
SOLE
N/A
188953
0
0
Monsanto Co
COM
61166W101
7650
67580
SH
SOLE
N/A
67580
0
0
Polaris Industries
COM
731068102
7335
87539
SH
SOLE
N/A
87539
0
0
PIMCO 1-5 Year US TIPS Index ETF
COM
72201R205
5897
111637
SH
SOLE
N/A
111637
0
0
Bristol-Myers Squibb Co.
COM
110122108
5476
100711
SH
SOLE
N/A
100711
0
0
PepsiCo Inc
COM
713448108
5043
45090
SH
SOLE
N/A
45090
0
0
Fossil
COM
34988V106
4276
245051
SH
SOLE
N/A
245051
0
0
American Express Co
COM
025816109
4033
50988
SH
SOLE
N/A
50988
0
0
CH Robinson Worldwide Inc
COM
12541W209
3947
51078
SH
SOLE
N/A
51078
0
0
Vanguard Short Term Bond ETF
COM
921937827
3476
43614
SH
SOLE
N/A
43614
0
0
Merck & Co Inc
COM
58933Y105
2869
45167
SH
SOLE
N/A
45167
0
0
Cummins, Inc.
COM
231021106
2657
17579
SH
SOLE
N/A
17579
0
0
Automatic Data Processing
COM
053015103
2510
24521
SH
SOLE
N/A
24521
0
0
Cerner Corp
COM
156782104
2249
38224
SH
SOLE
N/A
38224
0
0
Becton Dickinson & Co
COM
075887109
1919
10464
SH
SOLE
N/A
10464
0
0
CVS Health Corp
COM
126650100
1856
23652
SH
SOLE
N/A
23652
0
0
Colgate-Palmolive Co
COM
194162103
1823
24918
SH
SOLE
N/A
24918
0
0
Biogen
COM
09062X103
1748
6396
SH
SOLE
N/A
6396
0
0
Borg Warner Automotive
COM
099724106
1666
39879
SH
SOLE
N/A
39879
0
0
Yum Brands Inc
COM
988498101
1524
23862
SH
SOLE
N/A
23862
0
0
Facebook Inc
COM
30303M102
1448
10196
SH
SOLE
N/A
10196
0
0
Tiffany & Company
COM
886547108
1423
14942
SH
SOLE
N/A
14942
0
0
Vanguard FTSE All-World ex-US ETF
COM
922042775
1290
26976
SH
SOLE
N/A
26976
0
0
McDonald's Corp
COM
580135101
1155
8912
SH
SOLE
N/A
8912
0
0
United Technologies Corp
COM
913017109
1115
9941
SH
SOLE
N/A
9941
0
0
Starbucks
COM
855244109
1098
18816
SH
SOLE
N/A
18816
0
0
Alphabet Inc Class A
COM
02079K305
989
1167
SH
SOLE
N/A
1167
0
0
Vanguard Small-Cap ETF
COM
922908751
952
7146
SH
SOLE
N/A
7146
0
0
Costco
COM
22160K105
916
5466
SH
SOLE
N/A
5466
0
0
Home Depot
COM
437076102
900
6131
SH
SOLE
N/A
6131
0
0
Walt Disney Co
COM
254687106
899
7933
SH
SOLE
N/A
7933
0
0
AT&T Inc
COM
00206R102
846
20365
SH
SOLE
N/A
20365
0
0
Vanguard Short-Term Infl-Prot Secs ETF
COM
922020805
801
16208
SH
SOLE
N/A
16208
0
0
Bank of Hawaii Corp
COM
062540109
773
9397
SH
SOLE
N/A
9397
0
0
T. Rowe Price Group Inc
COM
74144T108
767
11256
SH
SOLE
N/A
11256
0
0
Alibaba Group Holding Ltd
COM
01609W102
738
6845
SH
SOLE
N/A
6845
0
0
Ross Stores
COM
778296103
705
10718
SH
SOLE
N/A
10718
0
0
iShares MSCI EAFE ETF
COM
464287465
557
8954
SH
SOLE
N/A
8954
0
0
Anheuser Busch
COM
03524A108
531
4838
SH
SOLE
N/A
4838
0
0
Nike Class B
COM
654106103
500
8977
SH
SOLE
N/A
8977
0
0
iShares Core S&P 500 ETF
COM
464287200
473
1994
SH
SOLE
N/A
1994
0
0
iShares Nasdaq Biotechnology ETF
COM
464287556
440
1502
SH
SOLE
N/A
1502
0
0
Lockheed Martin
COM
539830109
437
1636
SH
SOLE
N/A
1636
0
0
Yum China Hldgs Inc Com
COM
98850P109
416
15321
SH
SOLE
N/A
15321
0
0
Dollar General
COM
256677105
335
4813
SH
SOLE
N/A
4813
0
0
Boeing
COM
097023105
331
1876
SH
SOLE
N/A
1876
0
0
Netflix
COM
64110L106
261
1772
SH
SOLE
N/A
1772
0
0
Hawaiian Holdings Inc Com
COM
419879101
232
5014
SH
SOLE
N/A
5014
0
0
iShares MSCI Emerging Markets Index
COM
464287234
204
5195
SH
SOLE
N/A
5195
0
0
iShares Core S&P Small-Cap ETF
COM
464287804
176
2552
SH
SOLE
N/A
2552
0
0
Under Armour Inc. - Class A
COM
904311107
175
8893
SH
SOLE
N/A
8893
0
0
Vanguard Mid-Cap ETF
COM
922908629
165
1189
SH
SOLE
N/A
1189
0
0
Under Armour Inc. - Class C
COM
904311206
165
9040
SH
SOLE
N/A
9040
0
0
Aetna
COM
00817Y108
157
1237
SH
SOLE
N/A
1237
0
0
Medtronic PLC
COM
G5960L103
154
1912
SH
SOLE
N/A
1912
0
0
Boston Beer Company
COM
100557107
145
1004
SH
SOLE
N/A
1004
0
0
Northrop Grumman Corp
COM
666807102
115
485
SH
SOLE
N/A
485
0
0
3M Co
COM
88579Y101
109
570
SH
SOLE
N/A
570
0
0