0001269134-15-000005.txt : 20151023
0001269134-15-000005.hdr.sgml : 20151023
20151023125109
ACCESSION NUMBER: 0001269134-15-000005
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20150930
FILED AS OF DATE: 20151023
DATE AS OF CHANGE: 20151023
EFFECTIVENESS DATE: 20151023
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: HORAN CAPITAL MANAGEMENT
CENTRAL INDEX KEY: 0001269134
IRS NUMBER: 521913005
STATE OF INCORPORATION: MD
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-10615
FILM NUMBER: 151172367
BUSINESS ADDRESS:
STREET 1: 20 WIGHT AVENUE
STREET 2: SUITE 155
CITY: HUNT VALLEY
STATE: MD
ZIP: 21031
BUSINESS PHONE: 410 494 4380
MAIL ADDRESS:
STREET 1: 20 WIGHT AVENUE
STREET 2: SUITE 155
CITY: HUNT VALLEY
STATE: MD
ZIP: 21031
FORMER COMPANY:
FORMER CONFORMED NAME: HORAN & ASSOCIATES FINANCIAL ADVISORS LTD
DATE OF NAME CHANGE: 20031105
13F-HR
1
primary_doc.xml
13F-HR
LIVE
false
false
false
0001269134
XXXXXXXX
09-30-2015
09-30-2015
HORAN CAPITAL MANAGEMENT
20 WIGHT AVENUE
SUITE 155
HUNT VALLEY
MD
21031
13F HOLDINGS REPORT
028-10615
N
Clifton Cole
Operations
410.494.4380
Clifton Cole
Hunt Valley
MD
10-23-2015
0
69
341171
false
INFORMATION TABLE
2
13f093015.xml
Berkshire Hathaway Inc. Cl B
COM
084670207
19718
151213
SH
SOLE
N/A
151213
0
0
General Electric Co
COM
369604103
18893
749164
SH
SOLE
N/A
749164
0
0
Microsoft Corp
COM
594918104
17684
399549
SH
SOLE
N/A
399549
0
0
Visa Inc
COM
92826C839
17466
250743
SH
SOLE
N/A
250743
0
0
Google Inc Cl C
COM
02079K107
16756
27540
SH
SOLE
N/A
27540
0
0
Procter & Gamble Co
COM
742718109
15657
217647
SH
SOLE
N/A
217647
0
0
Wal-Mart Stores Inc
COM
931142103
14616
225430
SH
SOLE
N/A
225430
0
0
Wells Fargo & Co
COM
949746101
14115
274896
SH
SOLE
N/A
274896
0
0
Bank of America Corporation
COM
60505104
13085
839884
SH
SOLE
N/A
839884
0
0
Citigroup Inc
COM
172967424
12958
261210
SH
SOLE
N/A
261210
0
0
Amazon.com Inc
COM
23135106
12536
24491
SH
SOLE
N/A
24491
0
0
PepsiCo Inc
COM
713448108
10738
113871
SH
SOLE
N/A
113871
0
0
Qualcomm Inc
COM
747525103
10636
197969
SH
SOLE
N/A
197969
0
0
U.S. Bancorp
COM
902973304
10316
251558
SH
SOLE
N/A
251558
0
0
Cisco Systems Inc
COM
17275R102
9651
367668
SH
SOLE
N/A
367668
0
0
Emerson Electric
COM
291011104
9294
210416
SH
SOLE
N/A
210416
0
0
Pfizer Inc
COM
717081103
8583
273264
SH
SOLE
N/A
273264
0
0
Coach Inc
COM
189754104
7508
259538
SH
SOLE
N/A
259538
0
0
Oracle Corporation
COM
68389X105
7477
207019
SH
SOLE
N/A
207019
0
0
McDonald's Corp
COM
580135101
6697
67971
SH
SOLE
N/A
67971
0
0
Johnson & Johnson
COM
478160104
6523
69886
SH
SOLE
N/A
69886
0
0
CH Robinson Worldwide Inc
COM
12541W209
6438
94995
SH
SOLE
N/A
94995
0
0
Fastenal Co
COM
311900104
5457
149077
SH
SOLE
N/A
149077
0
0
International Business Machines Corp
COM
459200101
5319
36697
SH
SOLE
N/A
36697
0
0
Union Pacific Corp
COM
907818108
5190
58712
SH
SOLE
N/A
58712
0
0
Viacom Inc
COM
92553P201
4740
109858
SH
SOLE
N/A
109858
0
0
Las Vegas Sands Corp
COM
517834107
4585
120760
SH
SOLE
N/A
120760
0
0
Automatic Data Processing
COM
53015103
4140
51526
SH
SOLE
N/A
51526
0
0
Fossil
COM
34988V106
4065
72752
SH
SOLE
N/A
72752
0
0
Google Inc Cl A
COM
02079K305
3963
6208
SH
SOLE
N/A
6208
0
0
Exxon Mobil Corporation
COM
30231G102
3324
44715
SH
SOLE
N/A
44715
0
0
United Parcel Service Inc (UPS)
COM
911312106
3157
31990
SH
SOLE
N/A
31990
0
0
E I du Pont de Nemours & Company
COM
263534109
2882
59797
SH
SOLE
N/A
59797
0
0
Becton Dickinson & Co
COM
75887109
2650
19977
SH
SOLE
N/A
19977
0
0
Clorox Co
COM
189054109
2260
19563
SH
SOLE
N/A
19563
0
0
iShares Core US Aggregate Bond
COM
464287226
1902
17359
SH
SOLE
N/A
17359
0
0
Colgate-Palmolive Co
COM
194162103
1793
28266
SH
SOLE
N/A
28266
0
0
Yum Brands Inc
COM
988498101
1509
18875
SH
SOLE
N/A
18875
0
0
iShares TIPS Bond
COM
464287176
1461
13203
SH
SOLE
N/A
13203
0
0
Apple Inc
COM
37833100
1407
12757
SH
SOLE
N/A
12757
0
0
National Oilwell Varco Inc
COM
637071101
1171
31127
SH
SOLE
N/A
31127
0
0
Merck & Co Inc
COM
58933Y105
1113
22551
SH
SOLE
N/A
22551
0
0
T. Rowe Price Group Inc
COM
74144T108
937
13491
SH
SOLE
N/A
13491
0
0
United Technologies Corp
COM
913017109
916
10297
SH
SOLE
N/A
10297
0
0
Walgreen Boots Alliance Inc Com
COM
931427108
915
11016
SH
SOLE
N/A
11016
0
0
American Express Co
COM
25816109
850
11472
SH
SOLE
N/A
11472
0
0
Paychex Inc
COM
704326107
837
17585
SH
SOLE
N/A
17585
0
0
Vanguard FTSE All-World ex-US ETF
COM
922042775
777
18245
SH
SOLE
N/A
18245
0
0
CVS Health Corp
COM
126650100
753
7806
SH
SOLE
N/A
7806
0
0
Praxair Inc
COM
74005P104
730
7169
SH
SOLE
N/A
7169
0
0
Exxon Mobil Corporation
COM
30231G102
561
7550
SH
SOLE
N/A
7550
0
0
iShares 1-3 Year Treasury Bond
COM
464287457
490
5771
SH
SOLE
N/A
5771
0
0
Vanguard Small-Cap ETF
COM
922908751
482
4473
SH
SOLE
N/A
4473
0
0
Lowe's Companies Inc
COM
548661107
401
5825
SH
SOLE
N/A
5825
0
0
Harley-Davidson Inc
COM
412822108
374
6813
SH
SOLE
N/A
6813
0
0
Procter & Gamble Co
COM
742718109
371
5160
SH
SOLE
N/A
5160
0
0
Blackstone Group LP
COM
09253U108
322
10182
SH
SOLE
N/A
10182
0
0
PepsiCo Inc
COM
713448108
321
3405
SH
SOLE
N/A
3405
0
0
iShares Core S&P 500
COM
464287200
315
1639
SH
SOLE
N/A
1639
0
0
Union Pacific Corp
COM
907818108
190
2152
SH
SOLE
N/A
2152
0
0
Duke Energy Corporation
COM
26441C204
187
2610
SH
SOLE
N/A
2610
0
0
Swatch Group AG
COM
870123106
164
8893
SH
SOLE
N/A
8893
0
0
Medtronic PLC
COM
G5960L103
131
1961
SH
SOLE
N/A
1961
0
0
Cisco Systems Inc
COM
17275R102
125
4775
SH
SOLE
N/A
4775
0
0
Nuveen PA Invstmt Quality Muni
COM
670972108
123
9407
SH
SOLE
N/A
9407
0
0
AT&T Inc
COM
00206R102
115
3544
SH
SOLE
N/A
3544
0
0
Walgreen Boots Alliance Inc Com
COM
931427108
113
1369
SH
SOLE
N/A
1369
0
0
Vanguard High Dividend Yield ETF
COM
921946406
104
1663
SH
SOLE
N/A
1663
0
0
Zimmer Biomet Holdings Inc
COM
98956P102
102
1095
SH
SOLE
N/A
1095
0
0