SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
1. Name and Address of Reporting Person*
VARGA PAUL C

(Last) (First) (Middle)
850 DIXIE HIGHWAY

(Street)
LOUISVILLE KY 40210

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
BROWN FORMAN CORP [ BFA, BFB ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
X Officer (give title below) Other (specify below)
Chairman & CEO
3. Date of Earliest Transaction (Month/Day/Year)
10/05/2012
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common 134,643(1) D
Class B Common 10/05/2012 M 91,899 A $28.74 124,168(2) D
Class B Common 10/05/2012 F 62,808 D $66.53(3) 61,360 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Stock Appreciation Right $28.74(4) 10/05/2012 M 91,899 05/01/2012 04/30/2019 Class B Common 91,899(4) $0 0(4) D
Stock Appreciation Right $40.83(5) 05/01/2013 04/30/2020 Class B Common 127,949(5) 127,949(5) D
Stock Appreciation Right $49.3(6) 05/01/2014 04/30/2021 Class B Common 90,128(6) 90,128(6) D
Stock Appreciation Right $62.36(7) 05/01/2015 04/30/2022 Class B Common 87,072(7) 87,072(7) D
Explanation of Responses:
1. On August 10, 2012, the Class A and Class B common stock of Brown-Forman Corporation split 3-2, resulting in the reporting person's acquisition of 44,881 additional Class A shares of common stock.
2. Reflects the acquisition of 10,756 additional Class B shares issued in the August 2012 stock split.
3. The closing price of BF-B ($66.53) on October 4, 2012 was used to calculate the tax withholding obligations.
4. These stock appreciation rights were previously reported as covering 61,266 shares at an exercise price of $43.10, but were adjusted to reflect the August 2012 stock split.
5. These stock appreciation rights were previously reported as covering 85,299 shares at an exercise price of $61.24, but were adjusted to reflect the August 2012 stock split.
6. These stock appreciation rights were previously reported as covering 60,085 shares at an exercise price of $73.95, but were adjusted to reflect the August 2012 stock split.
7. These stock appreciation rights were previously reported as covering 58,048 shares at an exercise price of $93.54, but were adjusted to reflect the August 2012 stock split.
Remarks:
Diane M. Barhorst, Atty. in Fact for Paul C. Varga 10/09/2012
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
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