0000899243-16-018248.txt : 20160418 0000899243-16-018248.hdr.sgml : 20160418 20160418210056 ACCESSION NUMBER: 0000899243-16-018248 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20160414 FILED AS OF DATE: 20160418 DATE AS OF CHANGE: 20160418 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: RUBICON PROJECT, INC. CENTRAL INDEX KEY: 0001595974 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC. [7370] IRS NUMBER: 208881738 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 12181 BLUFF CREEK DRIVE, 4TH FLOOR CITY: LOS ANGELES STATE: CA ZIP: 90094 BUSINESS PHONE: 310-207-0272 MAIL ADDRESS: STREET 1: 12181 BLUFF CREEK DRIVE, 4TH FLOOR CITY: LOS ANGELES STATE: CA ZIP: 90094 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: TAPPIN TODD L CENTRAL INDEX KEY: 0001222387 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-36384 FILM NUMBER: 161577851 4 1 doc4.xml FORM 4 SUBMISSION X0306 4 2016-04-14 0 0001595974 RUBICON PROJECT, INC. RUBI 0001222387 TAPPIN TODD L C/O THE RUBICON PROJECT, INC. 12181 BLUFF CREEK DRIVE, 4TH FLOOR LOS ANGELES CA 90094 0 1 0 0 CFO & COO Common Stock 2016-04-14 4 M 0 113485 7.80 A 579846 D Common Stock 2016-04-14 4 S 0 113485 19.89 D 466361 D Common Stock 2016-04-15 4 M 0 98247 7.80 A 564608 D Common Stock 2016-04-15 4 S 0 98247 19.40 D 466361 D Stock Option (right to buy) 7.80 2016-04-14 4 M 0 98247 0.00 D 2023-02-01 Common stock 98247 275615 D Stock Option (right to buy) 7.80 2016-04-15 4 M 0 113485 0.00 D 2023-02-01 Common stock 113485 162130 D The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $19.65 to $20.00, inclusive. The reporting person undertakes to provide The Rubicon Project, Inc., any security holder of The Rubicon Project, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (2) and (3) to this Form 4. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $19.07 to $19.84, inclusive. The option, representing a right to purchase a total of 593,650 shares, became exercisable with respect to 25% of the grant on January 28, 2014 and becomes exercisable with respect to the remainder in 36 equal installments each calendar month thereafter. Granted as compensation for services. /s/ Jonathan Feldman, attorney-in-fact 2016-04-18