0001047469-12-005938.txt : 20120514 0001047469-12-005938.hdr.sgml : 20120514 20120514141546 ACCESSION NUMBER: 0001047469-12-005938 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20120331 FILED AS OF DATE: 20120514 DATE AS OF CHANGE: 20120514 EFFECTIVENESS DATE: 20120514 FILER: COMPANY DATA: COMPANY CONFORMED NAME: BOYAR ASSET MANAGEMENT INC CENTRAL INDEX KEY: 0001218254 IRS NUMBER: 133161523 STATE OF INCORPORATION: NY FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-10330 FILM NUMBER: 12837972 MAIL ADDRESS: STREET 1: 35 EAST 21 ST STREET CITY: NEW YORK STATE: NY ZIP: 10010 13F-HR 1 a2209601z13f-hr.txt 13F-HR UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 13F FORM 13F COVER PAGE Report for the Calendar Year or Quarter Ended: March 31, 2012 ----------------------- Check Here if Amendment / /; Amendment Number: --------- This Amendment (Check only one.): / / is a restatement. / / adds new holdings entries. Institutional Investment Manager Filing this Report: Name: Boyar Asset Management Inc. ------------------------------- Address: 35 East 21st Street ------------------------------- New York, NY 10010 ------------------------------- Form 13F File Number: 28-10330 --------------------- The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form. Person Signing this Report on Behalf of Reporting Manager: Name: Mark A. Boyar ------------------------------- Title: President ------------------------------- Phone: 212-995-8300 ------------------------------- Signature, Place, and Date of Signing: /s/ Mark A. Boyar New York, New York May 14, 2012 ------------------------------- ------------------ ------------- [Signature] [City, State] [Date] Report Type (Check only one.): /X/ 13F HOLDINGS REPORT. (Check here if all holdings of this reporting manager are reported in this report.) / / 13F NOTICE. (Check here if no holdings reported are in this report, and all holdings are reported by other reporting manager(s).) / / 13F COMBINATION REPORT. (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).) List of Other Managers Reporting for this Manager: None. FORM 13F SUMMARY PAGE Report Summary: Number of Other Included Managers: 0 -------------------- Form 13F Information Table Entry Total: 56 -------------------- Form 13F Information Table Value Total: $84,383 -------------------- (in thousands) List of Other Included Managers: Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report. None.
ITEM 1 ITEM 2 ITEM 3 ITEM 4 ITEM 5 ITEM 6 ITEM 7 ITEM 8 ------------------------------ -------- --------- ------- ---------------- ------- ------ -------------------- TITLE OF VALUE SH/PRN SH/ PUT/ INVSTMT OTHER VOTING AUTHORITY ISSUER CLASS CUSIP (x1000) AMOUNT PRN CALL DISCRTN MGRS SOLE SHARED NONE Altria Group Inc COM 02209s103 312 10,120 SH Sole 10,120 AMC Networks Inc CL A 00164v103 600 13,436 SH Sole 13,436 American Express Co COM 025816109 529 9,137 SH Sole 9,137 Ameriprise Financial Inc COM 03076c106 2420 42,365 SH Sole 42,365 AOL Inc COM 00184x105 1164 61,349 SH Sole 61,349 Bank of America Corporation COM 060505104 1488 155,468 SH Sole 155,468 Bank of New York Mellon Corp COM 064058100 2063 85,489 SH Sole 85,489 Bristol-Myers Squibb Co COM 110122108 1811 53,656 SH Sole 53,656 Broadridge Financial Solutions COM 11133t103 379 15,851 SH Sole 15,851 Cablevision Systems Corp CL A 12686c109 990 67,449 SH Sole 67,449 Callaway Golf Co COM 131193104 68 10,015 SH Sole 10,015 Carnival Corp COM 143658300 1112 34,656 SH Sole 34,656 CBS Corp CL B 124857202 1047 30,866 SH Sole 30,866 Cisco Systems Inc COM 17275r102 1108 52,395 SH Sole 52,395 Citigroup Inc COM 172967424 1517 41,505 SH Sole 41,505 Clorox Co COM 189054109 2302 33,487 SH Sole 33,487 Comcast Corp CL A SPL 20030n200 3898 132,083 SH Sole 132,083 CVS Caremark Corporation COM 126650100 559 12,470 SH Sole 12,470 Dell Inc COM 24702r101 711 42,855 SH Sole 42,855 Diebold Inc COM 253651103 757 19,660 SH Sole 19,660 Disney Walt Co Disney COM 254687106 1744 39,843 SH Sole 39,843 Function X Inc COM 36077f108 406 70,000 SH Sole 70,000 General Electric Co COM 369604103 1898 94,590 SH Sole 94,590 Hanesbrands Inc COM 410345102 1649 55,830 SH Sole 55,830 Heinz H J Co COM 423074103 2324 43,398 SH Sole 43,398 Home Depot Inc COM 437076102 3975 79,004 SH Sole 79,004 Intel Corp COM 458140100 2035 72,392 SH Sole 72,392 International Business Machine COM 459200101 227 1,089 SH Sole 1,089 International Speedway Corp CL A 460335201 502 18,100 SH Sole 18,100 Interval Leisure Group Inc COM 46113m108 889 51,100 SH Sole 51,100 Johnson & Johnson COM 478160104 1742 26,413 SH Sole 26,413 JPMorgan Chase & Co COM 46625h100 3706 80,604 SH Sole 80,604 Kimberly Clark Corp COM 494368103 292 3,950 SH Sole 3,950 Kraft Foods Inc CL A 50075n104 3698 97,282 SH Sole 97,282 Madison Square Garden Inc CL A 55826p100 2011 58,800 SH Sole 58,800 Marriott Intl Inc CL A 571903202 1355 35,793 SH Sole 35,793 Meredith Corp COM 589433101 2389 73,601 SH Sole 73,601 MGM Resorts International COM 552953101 482 35,382 SH Sole 35,382 Microsoft Corp COM 594918104 3641 112,870 SH Sole 112,870 NASDAQ OMX Group Inc COM 631103108 738 28,486 SH Sole 28,486 Orient-Express Hotels Ltd CL A g67743107 169 16,570 SH Sole 16,570 Pfizer Inc COM 717081103 4171 184,188 SH Sole 184,188 Philip Morris Intl Inc COM 718172109 266 3,000 SH Sole 3,000 Reis Inc COM 75936p105 265 29,700 SH Sole 29,700 Saks Inc COM 79377w108 1035 89,139 SH Sole 89,139 Syms Corp COM 871551107 210 19,400 SH Sole 19,400 Sysco Corp COM 871829107 1280 42,870 SH Sole 42,870 Time Warner Inc COM 887317303 3534 93,615 SH Sole 93,615 Travelers Companies Inc COM 89417e109 3516 59,396 SH Sole 59,396 United Parcel Service Inc CL B 911312106 2438 30,208 SH Sole 30,208 Verizon Communications Inc COM 92343v104 536 14,021 SH Sole 14,021 Waste Management Inc COM 94106l109 320 9,167 SH Sole 9,167 Wendys Co COM 95058w100 2320 463,014 SH Sole 463,014 Western Union Co COM 959802109 1188 67,485 SH Sole 67,485 Whirlpool Corp COM 963320106 1830 23,805 SH Sole 23,805 Yahoo Inc COM 984332106 767 50,400 SH Sole 50,400