-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, MhylbFFI4kVkIMz47Y5Hn6ReIFobHiqYWvi4IW0D3UBwuAzig/Ys2Qb9mNFyFFb1 XhAK7Xqzy/4BevV5bXXDEQ== 0000950123-11-012364.txt : 20110211 0000950123-11-012364.hdr.sgml : 20110211 20110211092425 ACCESSION NUMBER: 0000950123-11-012364 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20101231 FILED AS OF DATE: 20110211 DATE AS OF CHANGE: 20110211 EFFECTIVENESS DATE: 20110211 FILER: COMPANY DATA: COMPANY CONFORMED NAME: BOYAR ASSET MANAGEMENT INC CENTRAL INDEX KEY: 0001218254 IRS NUMBER: 133161523 STATE OF INCORPORATION: NY FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-10330 FILM NUMBER: 11595226 MAIL ADDRESS: STREET 1: 35 EAST 21 ST STREET CITY: NEW YORK STATE: NY ZIP: 10010 13F-HR 1 c12195e13fvhr.txt FORM 13F-HR UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 13F FORM 13F COVER PAGE Report for the Calendar Year or Quarter Ended: December 31, 2010 Check Here if Amendment [ ]; Amendment Number: __________ This Amendment (Check only one.): [ ] is a restatement. [ ] adds new holdings entries. Institutional Investment Manager Filing this Report: Name: Boyar Asset Management Inc. Address: 35 East 21st Street New York, NY 10010 Form 13F File Number: 28-10330 The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form. Person Signing this Report on Behalf of Reporting Manager: Name: Mark A. Boyar Title: President Phone: 212-995-8300 Signature, Place, and Date of Signing: /s/ Mark A. Boyar New York, New York February 10, 2011 - ------------------------------------- -------------------- ----------------- [Signature] [City, State] [Date] Report Type (Check only one.): [X] 13F HOLDINGS REPORT. (Check here if all holdings of this reporting manager are reported in this report.) [ ] 13F NOTICE. (Check here if no holdings reported are in this report, and all holdings are reported by other reporting manager(s).) [ ] 13F COMBINATION REPORT. (Check here if a portion of the holdings for this reporting manager are reported in this report and a portion are reported by other reporting manager(s).) FORM 13F SUMMARY PAGE Report Summary: Number of Other Included Managers: 0 Form 13F Information Table Entry Total: 49 Form 13F Information Table Value Total: $75,069 (in thousands) ------- List of Other Included Managers: Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional investment managers with respect to which this report is filed, other than the manager filing this report. None. FORM 13F INFORMATION TABLE FORM 13F - HOLDINGS REPORT
CLASS VALUE # OF SH/ PUT/ INVESTMENT OTHER ISSUER NAME TITLE CUSIP (x 1000) SHARES PRN CALL DISCRETION MANAGERS SOLE SHARE NONE - ----------- ----- --------- -------- ------- --- ---- ---------- -------- ------- ----- ---- ALTRIA CROUP INC COM 02209S103 236160 9,600 SH 9,600 AMERICAN EXPRESS CO COM 25816109 383015 9,010 SH 9,010 AMERIPRISE FINL INC COM 03076C106 2627157 45,555 SH 45,555 AOL INC COM COM 00184X105 1366791 56,902 SH 56,902 BANK OF AMER CORP COM 60505104 1918535 144,468 SH 144,468 BANK OF NEW YORK MELL COM 64058100 2451522 81,230 SH 81,230 BRISTOL MYERS SQUIBB COM 110122108 1388149 52,482 SH 52,482 BROADRIDGE FINL SOLUT COM 11133T103 338908 15,363 SH 15,363 CABLEVISION SYS CORP COM 12686C109 1720452 50,468 SH 50,468 CALLAWAY GOLF CO COM COM 131193104 82000 10,000 SH 10,000 CARNIVAL PAIRED CERTI COM 143658300 1444276 31,452 SH 31,452 CBS CORP NEW CL B COM 124857202 1205074 63,259 SH 63,259 CISCO SYS INC COM COM 17275R102 847637 41,900 SH 41,900 CITIGROUP INC. COM 172967101 2308129 484,901 SH 484,901 CLOROX CO DEL COM COM 189054109 1349168 21,200 SH 21,200 COMCAST CORP CLA A SPL COM 20030N200 2701504 130,005 SH 130,005 CVS CORP COM 126650100 376250 10,750 SH 10,750 DELL INC COM 24702R101 549413 40,250 SH 40,250 DIEBOLD INC COM 253651103 611635 19,060 SH 19,060 DISNEY WALT PRODTNS COM 254687106 1737873 46,368 SH 46,368 GENERAL ELEC CO COM 369604103 1619110 89,011 SH 89,011 HEINZ H J CO COM 423074103 2120278 42,938 SH 42,938 HOME DEPOT INC COM 437076102 3367964 96,614 SH 96,614 INTEL CORP COM 458140100 1341076 63,800 SH 63,800 INTERNATIONAL SPEEDWA COM 460335201 362848 13,600 SH 13,600 J.P. MORGAN CHASE & C COM 46625H100 3013111 71,350 SH 71,350 JOHNSON & JOHNSON COM 478160104 984846 15,900 SH 15,900 KRAFT FOODS INC CL A COM 50075N104 2948485 93,573 SH 93,573 MADISON SQUARE GARDEN COM 55826P100 1365552 53,300 SH 53,300 MARRIOTT INTL INC NEW COM 571903202 1310344 31,605 SH 31,605 MEREDITH CORP COM 589433101 2126843 60,976 SH 60,976 MGM GRAND INC COM 552953101 492128 33,207 SH 33,207 MICROSOFT CORP COM 594918104 2826385 101,486 SH 101,486 MIDAS GROUP INC COM 595626102 2488633 296,619 SH 296,619 NASDAQ STOCK MARKET I COM 631103108 1576944 66,286 SH 66,286 ORIENT-EXPRESS HOTELS COM G67743107 505310 38,870 SH 38,870 PFIZER INC COM 717081103 3038153 173,708 SH 173,708 PHILIP MORRIS INTL IN COM 718172109 239809 4,100 SH 4,100 PLAYBOY ENTERPRISES I COM 728117300 1894830 360,920 SH 360,920 SAKS INC COM 79377W108 1147522 107,045 SH 107,045 SYMS CORP COM COM 871551107 314798 45,100 SH 45,100 SYSCO CORP COM COM 871829107 937222 31,900 SH 31,900 TIME WARNER INC COM COM 887317303 2786059 86,874 SH 86,874 TRAVELERS COMPANIES I COM 89417E109 3144536 56,618 SH 56,618 UNITED PARCEL SVC INC COM 911312106 2130251 29,310 SH 29,310 VERIZON COMMUNICATION COM 92343V104 463062 13,022 SH 13,022
WEIGHT WATCHERS INTL COM 948626106 1573030 42,229 SH 42,229 WENDYS ARBYS GROUP IN COM 950587105 2094830 450,501 SH 450,501 WESTERN UN CO COM COM 959802109 1212317 65,354 SH 65,354
-----END PRIVACY-ENHANCED MESSAGE-----