SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
1. Name and Address of Reporting Person*
SSM CORP

(Last) (First) (Middle)
6075 POPLAR AVE., SUITE 335

(Street)
MEMPHIS TN 38119

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
CONNECTURE INC [ CNXR ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director X 10% Owner
Officer (give title below) Other (specify below)
3. Date of Earliest Transaction (Month/Day/Year)
12/17/2014
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
Form filed by One Reporting Person
X Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 12/17/2014 C 2,546,728 A (1) 2,546,728 I By SSM Venture Partners II, L.P.(2)
Common Stock 12/17/2014 S 170,917 D $8 2,375,811 I By SSM Venture Partners II, L.P.(2)
Common Stock 12/17/2014 C 497,478 A (1) 497,478 I By SSM Venture Associates, L.P.(3)
Common Stock 12/17/2014 S 33,387 D $8 464,091 I By SSM Venture Associates, L.P.(3)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Series A Convertible Preferred Stock (1) 12/17/2014 C 7,640,186 (1) (1) Common Stock 2,546,728 $0.00 0 I By SSM Venture Partners II, L.P.(2)
Series A Convertible Preferred Stock (1) 12/17/2014 C 1,492,434 (1) (1) Common Stock 497,478 $0.00 0 I By SSM Venture Associates, L.P.(3)
1. Name and Address of Reporting Person*
SSM CORP

(Last) (First) (Middle)
6075 POPLAR AVE., SUITE 335

(Street)
MEMPHIS TN 38119

(City) (State) (Zip)

Relationship of Reporting Person(s) to Issuer
Director X 10% Owner
Officer (give title below) Other (specify below)
1. Name and Address of Reporting Person*
SSM II, L.P.

(Last) (First) (Middle)
6075 POPLAR AVE., SUITE 335

(Street)
MEMPHIS TN 38119

(City) (State) (Zip)

Relationship of Reporting Person(s) to Issuer
Director X 10% Owner
Officer (give title below) Other (specify below)
1. Name and Address of Reporting Person*
SSM VENTURE PARTNERS II L P

(Last) (First) (Middle)
6075 POPLAR AVE., SUITE 335

(Street)
MEMPHIS TN 38119

(City) (State) (Zip)

Relationship of Reporting Person(s) to Issuer
Director X 10% Owner
Officer (give title below) Other (specify below)
1. Name and Address of Reporting Person*
SSM VENTURE ASSOCIATES L P

(Last) (First) (Middle)
6075 POPLAR AVE., SUITE 335

(Street)
MEMPHIS TN 38119

(City) (State) (Zip)

Relationship of Reporting Person(s) to Issuer
Director X 10% Owner
Officer (give title below) Other (specify below)
1. Name and Address of Reporting Person*
WITHERINGTON JAMES D JR

(Last) (First) (Middle)
6075 POPLAR AVE., SUITE 335

(Street)
MEMPHIS TN 38119

(City) (State) (Zip)

Relationship of Reporting Person(s) to Issuer
Director X 10% Owner
Officer (give title below) Other (specify below)
1. Name and Address of Reporting Person*
Orr Wilson R III

(Last) (First) (Middle)
6075 POPLAR AVE., SUITE 335

(Street)
MEMPHIS TN 38119

(City) (State) (Zip)

Relationship of Reporting Person(s) to Issuer
Director X 10% Owner
Officer (give title below) Other (specify below)
Explanation of Responses:
1. The Series A Convertible Preferred Stock converted into common stock on a three-for-one basis and had no expiration date.
2. Shares held directly by SSM Venture Partners II, L.P. ("SSMVP"). SSM Corporation, the general partner of SSM II, L.P ("SSM II"), which is the general partner of SSMVP, Jim Witherington and Wilson Orr, who are the directors of SSM Corporation, may be deemed to have voting and dispositive power over the shares held by SSMVP and disclaim beneficial ownership of the shares held by SSMVP, except to the extent of their pecuniary interest therein.
3. Shares held directly by SSM Venture Associates, L.P. ("SSMVA"). SSM Corporation, the general partner of SSM II, which is the general partner of SSMVA, Jim Witherington and Wilson Orr, who are the directors of SSM Corporation, may be deemed to have voting and dispositive power over the shares held by SSMVA and disclaim beneficial ownership of the shares held by SSMVA, except to the extent of their pecuniary interest therein.
Remarks:
/s/ Scott Heinert for SSM Corporation 12/17/2014
/s/ Scott Heinert for SSM II, L.P. 12/17/2014
/s/ Scott Heinert for SSM Venture Partners II, L.P. 12/17/2014
/s/ Scott Heinert for SSM Venture Associates, L.P. 12/17/2014
/s/ Scott Heinert for Jim Witherington 12/17/2014
/s/ Scott Heinert for Wilson Orr 12/17/2014
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
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