SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
1. Name and Address of Reporting Person*
ANDERSON FRED D

(Last) (First) (Middle)
C/O ELEVATION PARTNERS, L.P.
2800 SAND HILL ROAD, SUITE 160

(Street)
MENLO PARK CA 94025

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
YELP INC [ YELP ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director X 10% Owner
Officer (give title below) Other (specify below)
3. Date of Earliest Transaction (Month/Day/Year)
02/11/2013
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 02/11/2013 C (7) 2,999,101 A $0 2,999,101 I See Footnote (4)
Class A Common Stock 02/11/2013 J (1) 2,999,101 D $0 0 I See Footnote (4)
Class A Common Stock 02/11/2013 J (1) 46,602 A $0 46,602 I See Footnote (8)
Class A Common Stock 02/11/2013 J (1) 256,381 A $0 256,381 I See Footnote (9)
Class A Common Stock 02/11/2013 J (1) 47,994 A $0 47,994 I See Footnote (10)
Class A Common Stock 02/11/2013 C (7) 899 A $0 899 I See Footnote (6)
Class A Common Stock 02/11/2013 J (5) 899 D $0 0 I See Footnote (6)
Class A Common Stock 02/12/2013 S 46,602 D $21.5827 (11) 0 I See Footnote (8)
Class A Common Stock 02/12/2013 S 256,381 D $21.5827 (11) 0 I See Footnote (9)
Class A Common Stock 02/12/2013 S 47,994 D $21.5827 (11) 0 I See Footnote (10)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Class B Common Stock $0.00 02/11/2012 C 2,999,101 (2) (3) (2) (3) Class A Common Stock 2,999,101 $0.00 8,623,254 I See Footnote (4)
Class B Common Stock $0.00 02/11/2012 C 899 (2) (3) (2) (3) Class A Common Stock 899 $0.00 2,555 I See Footnote (6)
Explanation of Responses:
1. Represents a pro rata in-kind distribution, for no additional consideration, to the partners of Elevation Partners, L.P. ("Elevation Partners").
2. Each share of Class B Common Stock is convertible at any time at the option of the Reporting Person into one share of Class A Common Stock and has no expiration date. All Class A and Class B Common Stock will convert automatically into Common Stock on the earlier of (i) the date on which the number of outstanding shares of Class B Common Stock represents less than 10% of the aggregate combined number of outstanding shares of Class A Common Stock and Class B Common Stock and (ii) seven years following the effective date of the issuer's initial public offering.
3. In addition, each share of Class B Common Stock will convert automatically into one share of Class A Common Stock (i) upon such date as is specified by the affirmative vote or written consent of the holders of at least 66 2/3% of the outstanding shares of Class B Common Stock, (ii) upon any transfer, whether or not for value (subject to certain exceptions), or (iii) in the event of the death or disability (as defined in the amended and restated certificate of incorporation of the issuer) of the reporting person.
4. These securities are owned directly by Elevation Partners. Elevation Associates, L.P. ("Elevation GP") is the sole and general partner of Elevation Partners, and Elevation Associates, LLC ("Elevation LLC") is the sole general partner of Elevation GP. Mr. Anderson is a manager of Elevation LLC. As manager of Elevation LLC, Mr. Anderson may be deemed to be the indirect beneficial owner of such shares owned by Elevation Partners. However, Mr. Anderson disclaims beneficial ownership of such shares, except to the extent of his pecuniary interest.
5. pro rata in-kind distribution, for no additional consideration, to the members of Elevation Employee Side Fund, LLC ("Side Fund").
6. These securities are owned directly by Side Fund. Elevation Management, LLC ("Elevation Management") is the sole managing member of Side Fund. Mr. Anderson is a manager of Elevation Management. As manager of Elevation Management, Mr. Anderson may be deemed to be the indirect beneficial owner of such shares owned by Side Fund. However, Mr. Anderson disclaims beneficial ownership of such shares, except to the extent of his pecuniary interest.
7. Each share of Class A Common Stock was issued upon conversion of one share of Class B Common Stock.
8. These securities are directly owned by Elevation GP. Elevation LLC is the sole general partner of Elevation GP. As manager of Elevation LLC, Mr. Anderson may have indirect beneficial ownership of these shares owned by Elevation GP. See Footnote 4.
9. These securities are directly owned by Elevation LLC. As managers of Elevation LLC, Mr. Anderson may have indirect beneficial ownership of these shares owned by Elevation LLC. See Footnote 4.
10. These securities are directly owned by Elevation Waiver Entity, L.P. ("Waiver Entity"). Elevation LLC is the sole general partner of Waiver Entity. As manager of Elevation LLC, Mr. Anderson may have indirect beneficial ownership of these shares owned by Waiver Entity. See Footnote 4.
11. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $21.5 to $21.89, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote 11 to this Form 4.
/s/ Tracy Hogan, attorney-in-fact for Elevation Associates, L.P., the general partner of Elevation Partners, L.P. 02/13/2013
** Signature of Reporting Person Date
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* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
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