SEC FORM 4

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person^*

STORY DENNIS B

(Last)

(First)

(Middle)

C/O EQUIFAX INC.

1550 PEACHTREE STREET, N.W.

(Street)

ATLANTA

30309

(City)

(State)

(Zip)

2. Issuer Name and Ticker or Trading Symbol
EQUIFAX INC [ EFX ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	VP, Corporate Finance

3. Date of Earliest Transaction (Month/Day/Year)
08/05/2003

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock	08/05/2003		M		6,757	A	$14.651	11,757	D
Common Stock	08/05/2003		M		28,545	A	$17.2083	40,302	D
Common Stock	08/05/2003		F		2,455	D	$21.92	37,847	D
Common Stock	08/05/2003		M		3,250	A	$19.25	41,097	D
Common Stock	08/05/2003		M		28,072	A	$21.11	69,169	D
Common Stock	08/05/2003		M		7,602	A	$17.2083	76,771	D
Common Stock	08/05/2003		S		2,500	D	$22.0276	74,271	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
Stock Option/Right-to-Buy	$17.2083	08/05/2003		M			28,545	01/29/2001	01/29/2011	Common Stock	28,545	$17.2083	88,601	D
Stock Option/Right-to-Buy	$21.11	08/05/2003		M			28,072	01/29/2003	01/29/2013	Common Stock	28,072	$21.11	60,529	D
Stock Option/Right-to-Buy	$14.651	08/05/2003		M			6,757	08/08/1988⁽¹⁾	04/27/2010	Common Stock	6,757	$14.651	53,772	D
Stock Option/Right-to-Buy	$17.2083	08/05/2003		M			7,602	08/08/1988⁽²⁾	01/29/2011	Common Stock	7,602	$17.2083	46,170	D	46,170
Stock Option/Right-to-Buy	$19.25	08/05/2003		M			3,250	08/08/1988⁽³⁾	03/04/2013	Common Stock	3,250	$19.25	42,920	D	42,920

Explanation of Responses:

1. Exercise of an option that vests in increments of 1,690 shares on 4/27/00 and 1,689 shares on 4/27/01, 4/27/02 and 4/27/03.

2. Partial exercise of an option that vests in increments of 2,534 shares on 1/29/01, 1/29/02 and 1/29/03 and 2,533 shares on 1/29/04.

3. Partial exercise of an optin that vests in increments of 3,250 shares on 3/4/03 and 3/4/04 and 2,030 shares on 3/4/05.

	/s/Dennis B. Story	08/07/2003
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
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