0001184820-21-000002.txt : 20210511 0001184820-21-000002.hdr.sgml : 20210511 20210511143310 ACCESSION NUMBER: 0001184820-21-000002 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20210331 FILED AS OF DATE: 20210511 DATE AS OF CHANGE: 20210511 EFFECTIVENESS DATE: 20210511 FILER: COMPANY DATA: COMPANY CONFORMED NAME: HOLDERNESS INVESTMENTS CO CENTRAL INDEX KEY: 0001184820 IRS NUMBER: 561933149 STATE OF INCORPORATION: NC FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-10263 FILM NUMBER: 21910814 BUSINESS ADDRESS: STREET 1: 2102 N. ELM ST. STREET 2: SUITE C CITY: GREENSBORO STATE: NC ZIP: 27408 BUSINESS PHONE: 3365741400 MAIL ADDRESS: STREET 1: 2102 N. ELM ST. STREET 2: SUITE C CITY: GREENSBORO STATE: NC ZIP: 27408 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001184820 XXXXXXXX 03-31-2021 03-31-2021 HOLDERNESS INVESTMENTS CO

2102 N. ELM ST. SUITE C GREENSBORO NC 27408

13F HOLDINGS REPORT 028-10263 N Kim Cummings 336-574-1400 Kim Cummings Greensboro NC 05-11-2021 0 207 278489 true INFORMATION TABLE 2 03312113Fdata.xml SPDR DOW JONES INDL AVERAGE UT SER 1 78467X109 225 680 SH SOLE 0 0 0 680 ISHARES TR U.S. UTILITS ETF 464287697 1593 20021 SH SOLE 0 0 0 20021 SPDR S&P 500 ETF TR TR UNIT 78462F103 501 1263 SH SOLE 0 0 0 1263 AMAZON COM INC COM 023135106 14935 4827 SH SOLE 0 0 0 4827 BRISTOL-MYERS SQUIBB CO COM 110122108 1852 29332 SH SOLE 0 0 0 29332 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 1790 7006 SH SOLE 0 0 0 7006 EMERSON ELEC CO COM 291011104 788 8729 SH SOLE 0 0 0 8729 BOEING CO COM 097023105 2591 10171 SH SOLE 0 0 0 10171 IRON MTN INC NEW COM 46284V101 1197 32355 SH SOLE 0 0 0 32355 REALTY INCOME CORP COM 756109104 500 7867 SH SOLE 0 0 0 7867 INVESCO QQQ TR UNIT SER 1 46090E103 5292 16582 SH SOLE 0 0 0 16582 AMGEN INC COM 031162100 1047 4207 SH SOLE 0 0 0 4207 ABBOTT LABS COM 002824100 1108 9245 SH SOLE 0 0 0 9245 ALTRIA GROUP INC COM 02209S103 489 9563 SH SOLE 0 0 0 9563 FEDEX CORP COM 31428X106 1344 4731 SH SOLE 0 0 0 4731 GENUINE PARTS CO COM 372460105 730 6314 SH SOLE 0 0 0 6314 INTEL CORP COM 458140100 5172 80806 SH SOLE 0 0 0 80806 ILLINOIS TOOL WKS INC COM 452308109 960 4335 SH SOLE 0 0 0 4335 ORACLE CORP COM 68389X105 2170 30932 SH SOLE 0 0 0 30932 QUALCOMM INC COM 747525103 968 7302 SH SOLE 0 0 0 7302 DISNEY WALT CO COM 254687106 1780 9645 SH SOLE 0 0 0 9645 HONEYWELL INTL INC COM 438516106 3489 16071 SH SOLE 0 0 0 16071 SYSCO CORP COM 871829107 339 4300 SH SOLE 0 0 0 4300 JOHNSON & JOHNSON COM 478160104 4139 25181 SH SOLE 0 0 0 25181 PFIZER INC COM 717081103 4198 115877 SH SOLE 0 0 0 115877 LOWES COS INC COM 548661107 1997 10500 SH SOLE 0 0 0 10500 ISHARES TR MSCI EAFE ETF 464287465 274 3609 SH SOLE 0 0 0 3609 CHEVRON CORP NEW COM 166764100 1176 11220 SH SOLE 0 0 0 11220 MICROSOFT CORP COM 594918104 13675 58002 SH SOLE 0 0 0 58002 VODAFONE GROUP PLC NEW SPONSORED ADR 92857W308 505 27386 SH SOLE 0 0 0 27386 AT&T INC COM 00206R102 2756 91036 SH SOLE 0 0 0 91036 TRUIST FINL CORP COM 89832Q109 2431 41677 SH SOLE 0 0 0 41677 CISCO SYS INC COM 17275R102 3633 70265 SH SOLE 0 0 0 70265 INTERNATIONAL BUSINESS MACHS COM 459200101 1903 14281 SH SOLE 0 0 0 14281 COCA COLA CO COM 191216100 1665 31590 SH SOLE 0 0 0 31590 LOCKHEED MARTIN CORP COM 539830109 977 2643 SH SOLE 0 0 0 2643 PEPSICO INC COM 713448108 1531 10826 SH SOLE 0 0 0 10826 PPG INDS INC COM 693506107 290 1930 SH SOLE 0 0 0 1930 STRYKER CORPORATION COM 863667101 945 3879 SH SOLE 0 0 0 3879 VERIZON COMMUNICATIONS INC COM 92343V104 5702 98050 SH SOLE 0 0 0 98050 ISHARES TR COHEN STEER REIT 464287564 346 5984 SH SOLE 0 0 0 5984 ISHARES TR GLOBAL FINLS ETF 464287333 363 4947 SH SOLE 0 0 0 4947 ISHARES TR U.S. CNSM SV ETF 464287580 209 2788 SH SOLE 0 0 0 2788 VANGUARD SPECIALIZED FUNDS DIV APP ETF 921908844 388 2636 SH SOLE 0 0 0 2636 DEERE & CO COM 244199105 1271 3397 SH SOLE 0 0 0 3397 BK OF AMERICA CORP COM 060505104 2683 69355 SH SOLE 0 0 0 69355 STARBUCKS CORP COM 855244109 1131 10349 SH SOLE 0 0 0 10349 EXXON MOBIL CORP COM 30231G102 2163 38745 SH SOLE 0 0 0 38745 WALMART INC COM 931142103 707 5203 SH SOLE 0 0 0 5203 APPLIED MATLS INC COM 038222105 10430 78068 SH SOLE 0 0 0 78068 ANTHEM INC COM 036752103 334 930 SH SOLE 0 0 0 930 TEXAS INSTRS INC COM 882508104 1632 8633 SH SOLE 0 0 0 8633 TARGET CORP COM 87612E106 369 1863 SH SOLE 0 0 0 1863 COSTCO WHSL CORP NEW COM 22160K105 360 1021 SH SOLE 0 0 0 1021 CVS HEALTH CORP COM 126650100 840 11172 SH SOLE 0 0 0 11172 DOMINION ENERGY INC COM 25746U109 1156 15213 SH SOLE 0 0 0 15213 SCHLUMBERGER LTD COM 806857108 380 13994 SH SOLE 0 0 0 13994 DANAHER CORPORATION COM 235851102 845 3752 SH SOLE 0 0 0 3752 MCKESSON CORP COM 58155Q103 834 4276 SH SOLE 0 0 0 4276 MERCK & CO. INC COM 58933Y105 2596 33681 SH SOLE 0 0 0 33681 MICRON TECHNOLOGY INC COM 595112103 406 4600 SH SOLE 0 0 0 4600 NOVARTIS AG SPONSORED ADR 66987V109 712 8326 SH SOLE 0 0 0 8326 PROCTER AND GAMBLE CO COM 742718109 3128 23100 SH SOLE 0 0 0 23100 KIMBERLY-CLARK CORP COM 494368103 1105 7949 SH SOLE 0 0 0 7949 GILEAD SCIENCES INC COM 375558103 587 9086 SH SOLE 0 0 0 9086 GOLDMAN SACHS GROUP INC COM 38141G104 365 1116 SH SOLE 0 0 0 1116 HOME DEPOT INC COM 437076102 5819 19063 SH SOLE 0 0 0 19063 TRANE TECHNOLOGIES PLC SHS G8994E103 998 6029 SH SOLE 0 0 0 6029 MCDONALDS CORP COM 580135101 2376 10601 SH SOLE 0 0 0 10601 JPMORGAN CHASE & CO COM 46625H100 2721 17871 SH SOLE 0 0 0 17871 MONDELEZ INTL INC CL A 609207105 747 12769 SH SOLE 0 0 0 12769 BOOKING HOLDINGS INC COM 09857L108 811 348 SH SOLE 0 0 0 348 WELLS FARGO CO NEW COM 949746101 1010 25862 SH SOLE 0 0 0 25862 ISHARES TR IBOXX INV CP ETF 464287242 1476 11352 SH SOLE 0 0 0 11352 CORNING INC COM 219350105 1768 40644 SH SOLE 0 0 0 40644 FISERV INC COM 337738108 267 2240 SH SOLE 0 0 0 2240 UNITEDHEALTH GROUP INC COM 91324P102 3897 10473 SH SOLE 0 0 0 10473 RAYTHEON TECHNOLOGIES CORP COM 75513E101 1434 18559 SH SOLE 0 0 0 18559 MARRIOTT INTL INC NEW CL A 571903202 223 1504 SH SOLE 0 0 0 1504 3M CO COM 88579Y101 1500 7786 SH SOLE 0 0 0 7786 DOLLAR TREE INC COM 256746108 227 1980 SH SOLE 0 0 0 1980 COMCAST CORP NEW CL A 20030N101 1648 30456 SH SOLE 0 0 0 30456 XILINX INC COM 983919101 289 2330 SH SOLE 0 0 0 2330 WASTE MGMT INC DEL COM 94106L109 231 1794 SH SOLE 0 0 0 1794 NORFOLK SOUTHN CORP COM 655844108 311 1159 SH SOLE 0 0 0 1159 NEXTERA ENERGY INC COM 65339F101 340 4500 SH SOLE 0 0 0 4500 DUKE ENERGY CORP NEW COM NEW 26441C204 4207 43581 SH SOLE 0 0 0 43581 CONOCOPHILLIPS COM 20825C104 416 7847 SH SOLE 0 0 0 7847 CSX CORP COM 126408103 504 5229 SH SOLE 0 0 0 5229 APPLE INC COM 037833100 12293 100639 SH SOLE 0 0 0 100639 LAM RESEARCH CORP COM 512807108 874 1468 SH SOLE 0 0 0 1468 CATERPILLAR INC COM 149123101 2278 9826 SH SOLE 0 0 0 9826 INTERNATIONAL PAPER CO COM 460146103 1000 18486 SH SOLE 0 0 0 18486 C H ROBINSON WORLDWIDE INC COM NEW 12541W209 605 6340 SH SOLE 0 0 0 6340 ISHARES TR MSCI EMG MKT ETF 464287234 242 4537 SH SOLE 0 0 0 4537 ELECTRONIC ARTS INC COM 285512109 525 3875 SH SOLE 0 0 0 3875 CMC MATERIALS INC COM 12571T100 248 1400 SH SOLE 0 0 0 1400 CITRIX SYS INC COM 177376100 362 2578 SH SOLE 0 0 0 2578 HALLIBURTON CO COM 406216101 440 20504 SH SOLE 0 0 0 20504 ON SEMICONDUCTOR CORP COM 682189105 262 6300 SH SOLE 0 0 0 6300 SKYWORKS SOLUTIONS INC COM 83088M102 888 4838 SH SOLE 0 0 0 4838 ISHARES TR PHLX SEMICND ETF 464287523 218 513 SH SOLE 0 0 0 513 CIRRUS LOGIC INC COM 172755100 4228 49870 SH SOLE 0 0 0 49870 GENERAL MLS INC COM 370334104 627 10222 SH SOLE 0 0 0 10222 LOEWS CORP COM 540424108 240 4680 SH SOLE 0 0 0 4680 EASTMAN CHEM CO COM 277432100 1201 10910 SH SOLE 0 0 0 10910 GENERAL DYNAMICS CORP COM 369550108 550 3027 SH SOLE 0 0 0 3027 KONINKLIJKE PHILIPS N V NY REG SH NEW 500472303 1157 20281 SH SOLE 0 0 0 20281 PRINCIPAL FINANCIAL GROUP IN COM 74251V102 621 10361 SH SOLE 0 0 0 10361 KLA CORP COM NEW 482480100 1185 3588 SH SOLE 0 0 0 3588 SOUTHERN CO COM 842587107 1581 25427 SH SOLE 0 0 0 25427 AVERY DENNISON CORP COM 053611109 1264 6882 SH SOLE 0 0 0 6882 PAYCHEX INC COM 704326107 329 3356 SH SOLE 0 0 0 3356 NORTHROP GRUMMAN CORP COM 666807102 742 2294 SH SOLE 0 0 0 2294 TRACTOR SUPPLY CO COM 892356106 346 1955 SH SOLE 0 0 0 1955 PNC FINL SVCS GROUP INC COM 693475105 447 2548 SH SOLE 0 0 0 2548 NETFLIX INC COM 64110L106 1782 3416 SH SOLE 0 0 0 3416 CADENCE DESIGN SYSTEM INC COM 127387108 521 3804 SH SOLE 0 0 0 3804 LABORATORY CORP AMER HLDGS COM NEW 50540R409 1189 4664 SH SOLE 0 0 0 4664 CLOROX CO DEL COM 189054109 598 3101 SH SOLE 0 0 0 3101 ACTIVISION BLIZZARD INC COM 00507V109 447 4808 SH SOLE 0 0 0 4808 CONSOLIDATED EDISON INC COM 209115104 254 3400 SH SOLE 0 0 0 3400 NVIDIA CORPORATION COM 67066G104 2744 5140 SH SOLE 0 0 0 5140 FREEPORT-MCMORAN INC CL B 35671D857 345 10477 SH SOLE 0 0 0 10477 V F CORP COM 918204108 873 10923 SH SOLE 0 0 0 10923 AMERICAN ELEC PWR CO INC COM 025537101 278 3280 SH SOLE 0 0 0 3280 L3HARRIS TECHNOLOGIES INC COM 502431109 354 1748 SH SOLE 0 0 0 1748 EATON CORP PLC SHS G29183103 2017 14586 SH SOLE 0 0 0 14586 COGNIZANT TECHNOLOGY SOLUTIO CL A 192446102 344 4406 SH SOLE 0 0 0 4406 SONOCO PRODS CO COM 835495102 524 8282 SH SOLE 0 0 0 8282 LINCOLN NATL CORP IND COM 534187109 870 13978 SH SOLE 0 0 0 13978 DOVER CORP COM 260003108 292 2133 SH SOLE 0 0 0 2133 NOVO-NORDISK A S ADR 670100205 300 4450 SH SOLE 0 0 0 4450 MAGNA INTL INC COM 559222401 614 6975 SH SOLE 0 0 0 6975 BECTON DICKINSON & CO COM 075887109 258 1061 SH SOLE 0 0 0 1061 SYNAPTICS INC COM 87157D109 399 2948 SH SOLE 0 0 0 2948 ALPHABET INC CAP STK CL A 02079K305 4148 2011 SH SOLE 0 0 0 2011 VANGUARD WORLD FDS ENERGY ETF 92204A306 273 4019 SH SOLE 0 0 0 4019 RIO TINTO PLC SPONSORED ADR 767204100 211 2713 SH SOLE 0 0 0 2713 VANGUARD INDEX FDS VALUE ETF 922908744 271 2060 SH SOLE 0 0 0 2060 VANGUARD WORLD FDS MATERIALS ETF 92204A801 247 1431 SH SOLE 0 0 0 1431 BLACKROCK INC COM 09247X101 505 670 SH SOLE 0 0 0 670 VANGUARD INDEX FDS SMALL CP ETF 922908751 258 1206 SH SOLE 0 0 0 1206 MAGELLAN MIDSTREAM PRTNRS LP COM UNIT RP LP 559080106 262 6050 SH SOLE 0 0 0 6050 OLD DOMINION FREIGHT LINE IN COM 679580100 327 1362 SH SOLE 0 0 0 1362 TETRA TECH INC NEW COM 88162G103 271 2000 SH SOLE 0 0 0 2000 VANGUARD WORLD FDS FINANCIALS ETF 92204A405 260 3075 SH SOLE 0 0 0 3075 ASML HOLDING N V N Y REGISTRY SHS N07059210 265 430 SH SOLE 0 0 0 430 THERMO FISHER SCIENTIFIC INC COM 883556102 647 1418 SH SOLE 0 0 0 1418 SALESFORCE COM INC COM 79466L302 270 1274 SH SOLE 0 0 0 1274 ENBRIDGE INC COM 29250N105 955 26249 SH SOLE 0 0 0 26249 ROYAL BK CDA COM 780087102 507 5499 SH SOLE 0 0 0 5499 ZEBRA TECHNOLOGIES CORPORATI CL A 989207105 461 950 SH SOLE 0 0 0 950 VANGUARD WORLD FDS INF TECH ETF 92204A702 389 1085 SH SOLE 0 0 0 1085 MASTERCARD INCORPORATED CL A 57636Q104 2324 6527 SH SOLE 0 0 0 6527 ICON PLC SHS G4705A100 211 1075 SH SOLE 0 0 0 1075 DIGITAL RLTY TR INC COM 253868103 742 5265 SH SOLE 0 0 0 5265 ENERGY TRANSFER LP COM UT LTD PTN 29273V100 325 42315 SH SOLE 0 0 0 42315 VANGUARD INDEX FDS MCAP VL IDXVIP 922908512 354 2624 SH SOLE 0 0 0 2624 BLACKSTONE GROUP INC COM 09260D107 2328 31240 SH SOLE 0 0 0 31240 WISDOMTREE TR EMER MKT HIGH FD 97717W315 293 6608 SH SOLE 0 0 0 6608 VMWARE INC CL A COM 928563402 372 2475 SH SOLE 0 0 0 2475 VANGUARD WHITEHALL FDS HIGH DIV YLD 921946406 514 5083 SH SOLE 0 0 0 5083 ISHARES TR NATIONAL MUN ETF 464288414 1067 9191 SH SOLE 0 0 0 9191 CLEAN ENERGY FUELS CORP COM 184499101 470 34175 SH SOLE 0 0 0 34175 VISA INC COM CL A 92826C839 1435 6779 SH SOLE 0 0 0 6779 PHILIP MORRIS INTL INC COM 718172109 350 3945 SH SOLE 0 0 0 3945 INVESCO ACTIVELY MANAGED ETF ULTRA SHRT DUR 46090A887 1074 21282 SH SOLE 0 0 0 21282 FIRST CTZNS BANCSHARES INC N CL A 31946M103 506 606 SH SOLE 0 0 0 606 BROADCOM INC COM 11135F101 1164 2510 SH SOLE 0 0 0 2510 SCHWAB STRATEGIC TR US BRD MKT ETF 808524102 686 7095 SH SOLE 0 0 0 7095 SCHWAB STRATEGIC TR US LRG CAP ETF 808524201 1063 11070 SH SOLE 0 0 0 11070 VANGUARD SCOTTSDALE FDS SHRT TRM CORP BD 92206C409 2565 31089 SH SOLE 0 0 0 31089 SCHWAB STRATEGIC TR US SML CAP ETF 808524607 1178 11814 SH SOLE 0 0 0 11814 SCHWAB STRATEGIC TR EMRG MKTEQ ETF 808524706 269 8479 SH SOLE 0 0 0 8479 WISDOMTREE TR EUROPE HEDGED EQ 97717X701 563 7744 SH SOLE 0 0 0 7744 GENERAC HLDGS INC COM 368736104 201 615 SH SOLE 0 0 0 615 TESLA INC COM 88160R101 232 347 SH SOLE 0 0 0 347 VANGUARD ADMIRAL FDS INC 500 GRTH IDX F 921932505 238 1011 SH SOLE 0 0 0 1011 SCHWAB STRATEGIC TR US MID-CAP ETF 808524508 707 9495 SH SOLE 0 0 0 9495 SCHWAB STRATEGIC TR US DIVIDEND EQ 808524797 340 4664 SH SOLE 0 0 0 4664 FACEBOOK INC CL A 30303M102 2529 8586 SH SOLE 0 0 0 8586 SERVICENOW INC COM 81762P102 216 432 SH SOLE 0 0 0 432 ABBVIE INC COM 00287Y109 3163 29232 SH SOLE 0 0 0 29232 RENAISSANCE CAP GREENWICH FD IPO ETF 759937204 219 3528 SH SOLE 0 0 0 3528 ALPHABET INC CAP STK CL C 02079K107 2087 1009 SH SOLE 0 0 0 1009 ARK ETF TR INNOVATION ETF 00214Q104 275 2294 SH SOLE 0 0 0 2294 QORVO INC COM 74736K101 3453 18902 SH SOLE 0 0 0 18902 KRAFT HEINZ CO COM 500754106 200 5010 SH SOLE 0 0 0 5010 PAYPAL HLDGS INC COM 70450Y103 764 3148 SH SOLE 0 0 0 3148 VANGUARD MUN BD FDS TAX EXEMPT BD 922907746 975 17851 SH SOLE 0 0 0 17851 INVESCO ACTIVELY MANAGED ETF VAR RATE INVT 46090A879 2347 93606 SH SOLE 0 0 0 93606 INGERSOLL RAND INC COM 45687V106 247 5022 SH SOLE 0 0 0 5022 J P MORGAN EXCHANGE-TRADED F ULTRA SHRT INC 46641Q837 5062 99741 SH SOLE 0 0 0 99741 DUPONT DE NEMOURS INC COM 26614N102 884 11434 SH SOLE 0 0 0 11434 DOCUSIGN INC COM 256163106 245 1211 SH SOLE 0 0 0 1211 GLOBAL X FDS AUTONMOUS EV ETF 37954Y624 320 12076 SH SOLE 0 0 0 12076 LINDE PLC SHS G5494J103 526 1879 SH SOLE 0 0 0 1879 J P MORGAN EXCHANGE-TRADED F ULTRA SHT MUNCPL 46641Q654 565 11060 SH SOLE 0 0 0 11060 J P MORGAN EXCHANGE-TRADED F MUNICIPAL ETF 46641Q647 492 9032 SH SOLE 0 0 0 9032 DELL TECHNOLOGIES INC CL C 24703L202 934 10594 SH SOLE 0 0 0 10594 DOW INC COM 260557103 1793 28048 SH SOLE 0 0 0 28048 CORTEVA INC COM 22052L104 561 12023 SH SOLE 0 0 0 12023 CROWDSTRIKE HLDGS INC CL A 22788C105 303 1660 SH SOLE 0 0 0 1660 CARRIER GLOBAL CORPORATION COM 14448C104 591 14009 SH SOLE 0 0 0 14009 OTIS WORLDWIDE CORP COM 68902V107 456 6656 SH SOLE 0 0 0 6656 VIATRIS INC COM 92556V106 211 15077 SH SOLE 0 0 0 15077