0001184820-20-000001.txt : 20200205
0001184820-20-000001.hdr.sgml : 20200205
20200205153945
ACCESSION NUMBER: 0001184820-20-000001
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20191231
FILED AS OF DATE: 20200205
DATE AS OF CHANGE: 20200205
EFFECTIVENESS DATE: 20200205
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: HOLDERNESS INVESTMENTS CO
CENTRAL INDEX KEY: 0001184820
IRS NUMBER: 561933149
STATE OF INCORPORATION: NC
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-10263
FILM NUMBER: 20578617
BUSINESS ADDRESS:
STREET 1: 2102 N. ELM ST.
STREET 2: SUITE C
CITY: GREENSBORO
STATE: NC
ZIP: 27408
BUSINESS PHONE: 3365741400
MAIL ADDRESS:
STREET 1: 2102 N. ELM ST.
STREET 2: SUITE C
CITY: GREENSBORO
STATE: NC
ZIP: 27408
13F-HR
1
primary_doc.xml
13F-HR
LIVE
false
false
false
0001184820
XXXXXXXX
12-31-2019
12-31-2019
HOLDERNESS INVESTMENTS CO
2102 N. ELM ST.
SUITE C
GREENSBORO
NC
27408
13F HOLDINGS REPORT
028-10263
N
Kim Cummings
Vice President & CCO
336-574-1400
Kim Cummings
Greensboro
NC
02-05-2020
0
185
233274
false
INFORMATION TABLE
2
12311913Fdata.xml
3M CO
COM
88579Y101
723
4100
SH
SOLE
0
0
4100
ABBOTT LABS
COM
002824100
881
10139
SH
SOLE
0
0
10139
ABBVIE INC
COM
00287Y109
2155
24338
SH
SOLE
0
0
24338
ACTIVISION BLIZZARD INC
COM
00507V109
276
4650
SH
SOLE
0
0
4650
ALPHABET INC
CAP STK CL A
02079K305
2878
2149
SH
SOLE
0
0
2149
ALPHABET INC
CAP STK CL C
02079K107
1423
1064
SH
SOLE
0
0
1064
ALTRIA GROUP INC
COM
02209S103
573
11489
SH
SOLE
0
0
11489
AMAZON COM INC
COM
023135106
5586
3023
SH
SOLE
0
0
3023
AMERICAN ELEC PWR CO INC
COM
025537101
345
3655
SH
SOLE
0
0
3655
AMGEN INC
COM
031162100
1332
5524
SH
SOLE
0
0
5524
APPLE INC
COM
037833100
8923
30388
SH
SOLE
0
0
30388
APPLIED MATLS INC
COM
038222105
5263
86219
SH
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AT&T INC
COM
00206R102
4209
107712
SH
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AVERY DENNISON CORP
COM
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1196
9140
SH
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BANK AMER CORP
COM
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2277
64646
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BAXTER INTL INC
COM
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206
2461
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BECTON DICKINSON & CO
COM
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386
1421
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0
1421
BERKSHIRE HATHAWAY INC DEL
CL B NEW
084670702
1356
5986
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SOLE
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BLACKROCK INC
COM
09247X101
354
705
SH
SOLE
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705
BLACKSTONE GROUP INC
COM CL A
09260D107
1837
32834
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BOEING CO
COM
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3602
11058
SH
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BOOKING HLDGS INC
COM
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861
419
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BP PLC
SPONSORED ADR
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BRISTOL MYERS SQUIBB CO
COM
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BROADCOM INC
COM
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980
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CABOT MICROELECTRONICS CORP
COM
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202
1400
SH
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0
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CADENCE DESIGN SYSTEM INC
COM
127387108
264
3800
SH
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CANON INC
SPONSORED ADR
138006309
230
8409
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CATERPILLAR INC DEL
COM
149123101
1586
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CENTENE CORP DEL
COM
15135B101
314
5000
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0
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CHEVRON CORP NEW
COM
166764100
1770
14685
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0
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CIRRUS LOGIC INC
COM
172755100
4412
53537
SH
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0
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53537
CISCO SYS INC
COM
17275R102
3185
66409
SH
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CITRIX SYS INC
COM
177376100
289
2603
SH
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0
2603
CLEAN ENERGY FUELS CORP
COM
184499101
68
28875
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0
28875
CLOROX CO DEL
COM
189054109
452
2946
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0
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COCA COLA CO
COM
191216100
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COGNIZANT TECHNOLOGY SOLUTIO
CL A
192446102
311
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COMCAST CORP NEW
CL A
20030N101
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34238
CONOCOPHILLIPS
COM
20825C104
599
9206
SH
SOLE
0
0
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CONSOLIDATED EDISON INC
COM
209115104
737
8150
SH
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0
0
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CORNING INC
COM
219350105
1033
35494
SH
SOLE
0
0
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CORTEVA INC
COM
22052L104
445
15054
SH
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0
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CSX CORP
COM
126408103
383
5296
SH
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0
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CVS HEALTH CORP
COM
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470
6320
SH
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CYPRESS SEMICONDUCTOR CORP
COM
232806109
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DANAHER CORPORATION
COM
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577
3758
SH
SOLE
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DEERE & CO
COM
244199105
598
3450
SH
SOLE
0
0
3450
DELL TECHNOLOGIES INC
CL C
24703L202
224
4358
SH
SOLE
0
0
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DIGITAL RLTY TR INC
COM
253868103
353
2950
SH
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0
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DISNEY WALT CO
COM DISNEY
254687106
1981
13696
SH
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DOMINION ENERGY INC
COM
25746U109
1091
13170
SH
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DOVER CORP
COM
260003108
275
2383
SH
SOLE
0
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DOW INC
COM
260557103
867
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SH
SOLE
0
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DUKE ENERGY CORP NEW
COM NEW
26441C204
3822
41909
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DUPONT DE NEMOURS INC
COM
26614N102
1006
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SH
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EASTMAN CHEMICAL CO
COM
277432100
906
11426
SH
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EATON CORP PLC
SHS
G29183103
1184
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SH
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ELECTRONIC ARTS INC
COM
285512109
215
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SH
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EMERSON ELEC CO
COM
291011104
791
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SH
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ENBRIDGE INC
COM
29250N105
1022
25694
SH
SOLE
0
0
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ENERGY TRANSFER LP
COM UT LTD PTN
29273V100
871
67882
SH
SOLE
0
0
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EXXON MOBIL CORP
COM
30231G102
3360
48151
SH
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FACEBOOK INC
CL A
30303M102
1953
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SH
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FEDEX CORP
COM
31428X106
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6133
SH
SOLE
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6133
FIRST CTZNS BANCSHARES INC N
CL A
31946M103
323
606
SH
SOLE
0
0
606
FISERV INC
COM
337738108
278
2400
SH
SOLE
0
0
2400
FORTY SEVEN INC
COM
34983P104
318
8087
SH
SOLE
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FREEPORT-MCMORAN INC
CL B
35671D857
146
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SH
SOLE
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0
11137
GENERAL DYNAMICS CORP
COM
369550108
538
3051
SH
SOLE
0
0
3051
GENERAL MLS INC
COM
370334104
538
10047
SH
SOLE
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10047
GOLDMAN SACHS ETF TR
ACCES TREASURY
381430529
2215
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SH
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22117
HALLIBURTON CO
COM
406216101
652
26629
SH
SOLE
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0
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HEALTHPEAK PPTYS INC
COM
42250P103
214
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SH
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6211
HELMERICH & PAYNE INC
COM
423452101
247
5438
SH
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HOME DEPOT INC
COM
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4479
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SH
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HONEYWELL INTL INC
COM
438516106
3138
17728
SH
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ICON PLC
SHS
G4705A100
271
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SH
SOLE
0
0
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ILLINOIS TOOL WKS INC
COM
452308109
784
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SH
SOLE
0
0
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INGERSOLL-RAND PLC
SHS
G47791101
1038
7810
SH
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INTEL CORP
COM
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5252
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INTERNATIONAL BUSINESS MACHS
COM
459200101
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INTL PAPER CO
COM
460146103
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INVESCO ACTIVELY MANAGD ETF
VAR RATE INVT
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6185
247789
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INVESCO EXCHANGE TRADED FD T
HIG YLD EQ DIV
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393
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INVESCO EXCHNG TRADED FD TR
S&P500 LOW VOL
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452
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INVESCO QQQ TR
UNIT SER 1
46090E103
6636
31212
SH
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31212
ISHARES TR
NATIONAL MUN ETF
464288414
769
6755
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ISHARES TR
SELECT DIVID ETF
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385
3646
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3646
ISHARES TR
COHEN STEER REIT
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689
5890
SH
SOLE
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0
5890
ISHARES TR
CORE S&P SCP ETF
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378
4506
SH
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0
4506
ISHARES TR
BARCLAYS 7 10 YR
464287440
209
1900
SH
SOLE
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0
1900
ISHARES TR
FLTG RATE NT ETF
46429B655
564
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SH
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ISHARES TR
IBOXX INV CP ETF
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1165
9103
SH
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ISHARES TR
CORE US AGGBD ET
464287226
1177
10475
SH
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ISHARES TR
U.S. UTILITS ETF
464287697
2533
15632
SH
SOLE
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15632
ISHARES TR
GLOBAL FINLS ETF
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396
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SH
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ISHARES TR
EXPANDED TECH
464287515
252
1080
SH
SOLE
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1080
JOHNSON & JOHNSON
COM
478160104
2911
19954
SH
SOLE
0
0
19954
JP MORGAN EXCHANGE TRADED FD
ULTRA SHRT INC
46641Q837
4086
81016
SH
SOLE
0
0
81016
JPMORGAN CHASE & CO
COM
46625H100
2309
16562
SH
SOLE
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KIMBERLY CLARK CORP
COM
494368103
776
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SH
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KLA CORPORATION
COM NEW
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735
4128
SH
SOLE
0
0
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KONINKLIJKE PHILIPS N V
NY REG SH NEW
500472303
1149
23536
SH
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0
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L3HARRIS TECHNOLOGIES INC
COM
502431109
534
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SH
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LABORATORY CORP AMER HLDGS
COM NEW
50540R409
688
4066
SH
SOLE
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LAM RESEARCH CORP
COM
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402
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SH
SOLE
0
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LILLY ELI & CO
COM
532457108
292
2222
SH
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LINCOLN NATL CORP IND
COM
534187109
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SH
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LINDE PLC
SHS
G5494J103
420
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SH
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LOCKHEED MARTIN CORP
COM
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1030
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SH
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0
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LOEWS CORP
COM
540424108
246
4680
SH
SOLE
0
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LOWES COS INC
COM
548661107
1517
12670
SH
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0
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12670
MAGELLAN MIDSTREAM PRTNRS LP
COM UNIT RP LP
559080106
648
10300
SH
SOLE
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0
10300
MAGNA INTL INC
COM
559222401
496
9040
SH
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9040
MASTERCARD INC
CL A
57636Q104
2470
8271
SH
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MCDONALDS CORP
COM
580135101
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MCKESSON CORP
COM
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MERCK & CO INC
COM
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METLIFE INC
COM
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MICRON TECHNOLOGY INC
COM
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301
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SH
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MICROSOFT CORP
COM
594918104
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SH
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MONDELEZ INTL INC
CL A
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NETFLIX INC
COM
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3090
SH
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NORFOLK SOUTHERN CORP
COM
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225
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NORTHROP GRUMMAN CORP
COM
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NOVARTIS A G
SPONSORED ADR
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448
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SH
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4729
NOVO-NORDISK A S
ADR
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NVIDIA CORP
COM
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6103
ORACLE CORP
COM
68389X105
1688
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SH
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0
31854
PAYCHEX INC
COM
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311
3656
SH
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PAYPAL HLDGS INC
COM
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381
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SH
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PEPSICO INC
COM
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SH
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PFIZER INC
COM
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SH
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65331
PHILIP MORRIS INTL INC
COM
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335
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SH
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3941
PPG INDS INC
COM
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SH
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1900
PRINCIPAL FINL GROUP INC
COM
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SH
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0
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PROCTER & GAMBLE CO
COM
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SH
SOLE
0
0
23249
PROGRESSIVE CORP OHIO
COM
743315103
266
3680
SH
SOLE
0
0
3680
QORVO INC
COM
74736K101
1992
17140
SH
SOLE
0
0
17140
QUALCOMM INC
COM
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682
7732
SH
SOLE
0
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7732
REALTY INCOME CORP
COM
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803
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SH
SOLE
0
0
10910
ROYAL BK CDA MONTREAL QUE
COM
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471
5949
SH
SOLE
0
0
5949
ROYAL DUTCH SHELL PLC
SPONS ADR A
780259206
326
5529
SH
SOLE
0
0
5529
SANOFI
SPONSORED ADR
80105N105
208
4149
SH
SOLE
0
0
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SCHLUMBERGER LTD
COM
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623
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SH
SOLE
0
0
15487
SCHWAB STRATEGIC TR
US SML CAP ETF
808524607
330
4368
SH
SOLE
0
0
4368
SCHWAB STRATEGIC TR
US AGGREGATE B
808524839
841
15740
SH
SOLE
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15740
SCHWAB STRATEGIC TR
US DIVIDEND EQ
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389
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SH
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SCHWAB STRATEGIC TR
US LRG CAP ETF
808524201
748
9743
SH
SOLE
0
0
9743
SCHWAB STRATEGIC TR
US MID-CAP ETF
808524508
745
12389
SH
SOLE
0
0
12389
SKYWORKS SOLUTIONS INC
COM
83088M102
553
4575
SH
SOLE
0
0
4575
SONOCO PRODS CO
COM
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732
11855
SH
SOLE
0
0
11855
SOUTHERN CO
COM
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1701
26704
SH
SOLE
0
0
26704
SPDR S&P MIDCAP 400 ETF TR
UTSER1 S&PDCRP
78467Y107
298
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SH
SOLE
0
0
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SPIRIT RLTY CAP INC NEW
COM NEW
84860W300
268
5450
SH
SOLE
0
0
5450
STARBUCKS CORP
COM
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563
6406
SH
SOLE
0
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6406
STRYKER CORP
COM
863667101
908
4324
SH
SOLE
0
0
4324
SYSCO CORP
COM
871829107
637
7450
SH
SOLE
0
0
7450
TEXAS INSTRS INC
COM
882508104
1154
8993
SH
SOLE
0
0
8993
THERMO FISHER SCIENTIFIC INC
COM
883556102
333
1025
SH
SOLE
0
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1025
TRACTOR SUPPLY CO
COM
892356106
262
2800
SH
SOLE
0
0
2800
TRUIST FINL CORP
COM
89832Q109
1819
32305
SH
SOLE
0
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32305
UNITED TECHNOLOGIES CORP
COM
913017109
1918
12806
SH
SOLE
0
0
12806
UNITEDHEALTH GROUP INC
COM
91324P102
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SH
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0
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10285
V F CORP
COM
918204108
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SH
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VANGUARD BD INDEX FD INC
TOTAL BND MRKT
921937835
235
2799
SH
SOLE
0
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2799
VANGUARD GROUP
DIV APP ETF
921908844
2580
20699
SH
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20699
VANGUARD INDEX FDS
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SH
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VANGUARD WORLD FDS
INF TECH ETF
92204A702
223
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SH
SOLE
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912
VERIZON COMMUNICATIONS INC
COM
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5878
95730
SH
SOLE
0
0
95730
VISA INC
COM CL A
92826C839
1614
8592
SH
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8592
VMWARE INC
CL A COM
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414
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SH
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VODAFONE GROUP PLC NEW
SPONSORED ADR
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657
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SH
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0
33980
WALMART INC
COM
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243
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SH
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0
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2045
WASTE MGMT INC DEL
COM
94106L109
204
1794
SH
SOLE
0
0
1794
WELLS FARGO CO NEW
COM
949746101
1330
24715
SH
SOLE
0
0
24715
WELLTOWER INC
COM
95040Q104
492
6022
SH
SOLE
0
0
6022
WISDOMTREE TR
EMER MKT HIGH FD
97717W315
578
12633
SH
SOLE
0
0
12633
WISDOMTREE TR
US LARGECAP DIVD
97717W307
655
6181
SH
SOLE
0
0
6181
WISDOMTREE TR
JAPN HEDGE EQT
97717W851
283
5268
SH
SOLE
0
0
5268
WISDOMTREE TR
EUROPE HEDGED EQ
97717X701
859
12166
SH
SOLE
0
0
12166
XILINX INC
COM
983919101
411
4205
SH
SOLE
0
0
4205
YUM BRANDS INC
COM
988498101
234
2325
SH
SOLE
0
0
2325
ZEBRA TECHNOLOGIES CORP
CL A
989207105
243
950
SH
SOLE
0
0
950