0001184820-19-000003.txt : 20190802
0001184820-19-000003.hdr.sgml : 20190802
20190802132710
ACCESSION NUMBER: 0001184820-19-000003
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20190630
FILED AS OF DATE: 20190802
DATE AS OF CHANGE: 20190802
EFFECTIVENESS DATE: 20190802
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: HOLDERNESS INVESTMENTS CO
CENTRAL INDEX KEY: 0001184820
IRS NUMBER: 561933149
STATE OF INCORPORATION: NC
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-10263
FILM NUMBER: 19995249
BUSINESS ADDRESS:
STREET 1: 2102 N. ELM ST.
STREET 2: SUITE C
CITY: GREENSBORO
STATE: NC
ZIP: 27408
BUSINESS PHONE: 3365741400
MAIL ADDRESS:
STREET 1: 2102 N. ELM ST.
STREET 2: SUITE C
CITY: GREENSBORO
STATE: NC
ZIP: 27408
13F-HR
1
primary_doc.xml
13F-HR
LIVE
false
false
false
0001184820
XXXXXXXX
06-30-2019
06-30-2019
HOLDERNESS INVESTMENTS CO
2102 N. ELM ST.
SUITE C
GREENSBORO
NC
27408
13F HOLDINGS REPORT
028-10263
N
Kim Cummings
Vice President & CCO
336-574-1400
Kim Cummings
Greensboro
NC
08-02-2019
0
187
220473
false
INFORMATION TABLE
2
06301913Fdata.xml
3M CO
COM
88579Y101
637
3675
SH
SOLE
0
0
3675
ABBOTT LABS
COM
002824100
866
10303
SH
SOLE
0
0
10303
ABBVIE INC
COM
00287Y109
1612
22166
SH
SOLE
0
0
22166
ACTIVISION BLIZZARD INC
COM
00507V109
269
5705
SH
SOLE
0
0
5705
ALPHABET INC
CAP STK CL A
02079K305
2294
2119
SH
SOLE
0
0
2119
ALPHABET INC
CAP STK CL C
02079K107
1265
1170
SH
SOLE
0
0
1170
ALTRIA GROUP INC
COM
02209S103
549
11595
SH
SOLE
0
0
11595
AMAZON COM INC
COM
023135106
10506
5548
SH
SOLE
0
0
5548
AMERICAN ELEC PWR CO INC
COM
025537101
322
3655
SH
SOLE
0
0
3655
AMGEN INC
COM
031162100
1051
5704
SH
SOLE
0
0
5704
APPLE INC
COM
037833100
6507
32878
SH
SOLE
0
0
32878
APPLIED MATLS INC
COM
038222105
3913
87120
SH
SOLE
0
0
87120
ARISTA NETWORKS INC
COM
040413106
214
825
SH
SOLE
0
0
825
AT&T INC
COM
00206R102
3545
105785
SH
SOLE
0
0
105785
AVERY DENNISON CORP
COM
053611109
1091
9434
SH
SOLE
0
0
9434
BAIDU INC
SPON ADR REP A
056752108
302
2575
SH
SOLE
0
0
2575
BANK AMER CORP
COM
060505104
1863
64230
SH
SOLE
0
0
64230
BAXTER INTL INC
COM
071813109
232
2831
SH
SOLE
0
0
2831
BB&T CORP
COM
054937107
1503
30591
SH
SOLE
0
0
30591
BECTON DICKINSON & CO
COM
075887109
358
1421
SH
SOLE
0
0
1421
BERKSHIRE HATHAWAY INC DEL
CL B NEW
084670702
1325
6216
SH
SOLE
0
0
6216
BIOGEN INC
COM
09062X103
265
1134
SH
SOLE
0
0
1134
BLACKROCK INC
COM
09247X101
321
685
SH
SOLE
0
0
685
BLACKSTONE GROUP L P
COM UNIT LTD
09253U108
1519
34194
SH
SOLE
0
0
34194
BOEING CO
COM
097023105
4513
12397
SH
SOLE
0
0
12397
BOOKING HLDGS INC
COM
09857L108
898
479
SH
SOLE
0
0
479
BP PLC
SPONSORED ADR
055622104
466
11164
SH
SOLE
0
0
11164
BRISTOL MYERS SQUIBB CO
COM
110122108
1343
29611
SH
SOLE
0
0
29611
BROADCOM INC
COM
11135F101
361
1255
SH
SOLE
0
0
1255
CADENCE DESIGN SYSTEM INC
COM
127387108
241
3400
SH
SOLE
0
0
3400
CANON INC
SPONSORED ADR
138006309
328
11189
SH
SOLE
0
0
11189
CATERPILLAR INC DEL
COM
149123101
1543
11319
SH
SOLE
0
0
11319
CENTENE CORP DEL
COM
15135B101
302
5750
SH
SOLE
0
0
5750
CHEVRON CORP NEW
COM
166764100
1729
13893
SH
SOLE
0
0
13893
CIRRUS LOGIC INC
COM
172755100
2549
58335
SH
SOLE
0
0
58335
CISCO SYS INC
COM
17275R102
3768
68840
SH
SOLE
0
0
68840
CITIZENS FINL GROUP INC
COM
174610105
223
6295
SH
SOLE
0
0
6295
CITRIX SYS INC
COM
177376100
385
3928
SH
SOLE
0
0
3928
CLEAN ENERGY FUELS CORP
COM
184499101
77
28875
SH
SOLE
0
0
28875
CLOROX CO DEL
COM
189054109
449
2932
SH
SOLE
0
0
2932
COCA COLA CO
COM
191216100
1306
25647
SH
SOLE
0
0
25647
COGNIZANT TECHNOLOGY SOLUTIO
CL A
192446102
348
5484
SH
SOLE
0
0
5484
COMCAST CORP NEW
CL A
20030N101
1482
35055
SH
SOLE
0
0
35055
CONOCOPHILLIPS
COM
20825C104
447
7320
SH
SOLE
0
0
7320
CONSOLIDATED EDISON INC
COM
209115104
647
7375
SH
SOLE
0
0
7375
CORNING INC
COM
219350105
1199
36069
SH
SOLE
0
0
36069
CORTEVA INC
COM
22052L104
501
16942
SH
SOLE
0
0
16942
CSX CORP
COM
126408103
430
5561
SH
SOLE
0
0
5561
CVS HEALTH CORP
COM
126650100
252
4628
SH
SOLE
0
0
4628
CYPRESS SEMICONDUCTOR CORP
COM
232806109
2378
106916
SH
SOLE
0
0
106916
DANAHER CORPORATION
COM
235851102
533
3730
SH
SOLE
0
0
3730
DEERE & CO
COM
244199105
920
5550
SH
SOLE
0
0
5550
DIGITAL RLTY TR INC
COM
253868103
350
2975
SH
SOLE
0
0
2975
DISNEY WALT CO
COM DISNEY
254687106
1717
12296
SH
SOLE
0
0
12296
DOMINION ENERGY INC
COM
25746U109
688
8895
SH
SOLE
0
0
8895
DOVER CORP
COM
260003108
239
2383
SH
SOLE
0
0
2383
DOW INC
COM
260557103
826
16742
SH
SOLE
0
0
16742
DUKE ENERGY CORP NEW
COM NEW
26441C204
3464
39252
SH
SOLE
0
0
39252
DUPONT DE NEMOURS INC
COM
26614N102
1264
16839
SH
SOLE
0
0
16839
EASTMAN CHEMICAL CO
COM
277432100
1054
13545
SH
SOLE
0
0
13545
EATON CORP PLC
SHS
G29183103
1059
12712
SH
SOLE
0
0
12712
ELECTRONIC ARTS INC
COM
285512109
263
2600
SH
SOLE
0
0
2600
EMERSON ELEC CO
COM
291011104
786
11776
SH
SOLE
0
0
11776
ENBRIDGE INC
COM
29250N105
938
25999
SH
SOLE
0
0
25999
EXXON MOBIL CORP
COM
30231G102
3700
48286
SH
SOLE
0
0
48286
FACEBOOK INC
CL A
30303M102
2034
10538
SH
SOLE
0
0
10538
FEDEX CORP
COM
31428X106
1182
7202
SH
SOLE
0
0
7202
FIRST CTZNS BANCSHARES INC N
CL A
31946M103
273
606
SH
SOLE
0
0
606
FISERV INC
COM
337738108
255
2800
SH
SOLE
0
0
2800
FREEPORT-MCMORAN INC
CL B
35671D857
149
12845
SH
SOLE
0
0
12845
GENERAL DYNAMICS CORP
COM
369550108
609
3351
SH
SOLE
0
0
3351
GENERAL MLS INC
COM
370334104
528
10047
SH
SOLE
0
0
10047
GILEAD SCIENCES INC
COM
375558103
220
3257
SH
SOLE
0
0
3257
GOLDMAN SACHS ETF TR
ACCES TREASURY
381430529
1299
12946
SH
SOLE
0
0
12946
HALLIBURTON CO
COM
406216101
646
28403
SH
SOLE
0
0
28403
HELMERICH & PAYNE INC
COM
423452101
420
8288
SH
SOLE
0
0
8288
HOME DEPOT INC
COM
437076102
4542
21839
SH
SOLE
0
0
21839
HONEYWELL INTL INC
COM
438516106
3147
18023
SH
SOLE
0
0
18023
HP INC
COM
40434L105
272
13084
SH
SOLE
0
0
13084
ICON PLC
SHS
G4705A100
266
1725
SH
SOLE
0
0
1725
ILLINOIS TOOL WKS INC
COM
452308109
658
4362
SH
SOLE
0
0
4362
INGERSOLL-RAND PLC
SHS
G47791101
1049
8285
SH
SOLE
0
0
8285
INTEL CORP
COM
458140100
4297
89756
SH
SOLE
0
0
89756
INTERNATIONAL BUSINESS MACHS
COM
459200101
1993
14450
SH
SOLE
0
0
14450
INTL PAPER CO
COM
460146103
921
21270
SH
SOLE
0
0
21270
INVESCO ACTIVELY MANAGD ETF
VAR RATE INVT
46090A879
5395
216914
SH
SOLE
0
0
216914
INVESCO EXCHANGE TRADED FD T
HIG YLD EQ DIV
46137V563
339
18685
SH
SOLE
0
0
18685
INVESCO EXCHNG TRADED FD TR
S&P500 LOW VOL
46138E354
398
7237
SH
SOLE
0
0
7237
INVESCO QQQ TR
UNIT SER 1
46090E103
6416
34358
SH
SOLE
0
0
34358
ISHARES TR
U.S. UTILITS ETF
464287697
2260
14989
SH
SOLE
0
0
14989
ISHARES TR
CORE S&P SCP ETF
464287804
596
7611
SH
SOLE
0
0
7611
ISHARES TR
S&P SML 600 GWT
464287887
229
1255
SH
SOLE
0
0
1255
ISHARES TR
COHEN STEER REIT
464287564
697
6188
SH
SOLE
0
0
6188
ISHARES TR
GLOBAL FINLS ETF
464287333
387
6039
SH
SOLE
0
0
6039
ISHARES TR
IBOXX INV CP ETF
464287242
281
2257
SH
SOLE
0
0
2257
ISHARES TR
EXPANDED TECH
464287515
247
1130
SH
SOLE
0
0
1130
ISHARES TR
SELECT DIVID ETF
464287168
374
3756
SH
SOLE
0
0
3756
ISHARES TR
NATIONAL MUN ETF
464288414
493
4359
SH
SOLE
0
0
4359
ISHARES TR
FLTG RATE NT ETF
46429B655
600
11775
SH
SOLE
0
0
11775
JOHNSON & JOHNSON
COM
478160104
3793
27236
SH
SOLE
0
0
27236
JP MORGAN EXCHANGE TRADED FD
ULTRA SHRT INC
46641Q837
3747
74354
SH
SOLE
0
0
74354
JPMORGAN CHASE & CO
COM
46625H100
2081
18614
SH
SOLE
0
0
18614
KIMBERLY CLARK CORP
COM
494368103
808
6063
SH
SOLE
0
0
6063
KLA-TENCOR CORP
COM
482480100
490
4149
SH
SOLE
0
0
4149
KONINKLIJKE PHILIPS N V
NY REG SH NEW
500472303
1083
24841
SH
SOLE
0
0
24841
KRAFT HEINZ CO
COM
500754106
220
7086
SH
SOLE
0
0
7086
L3 TECHNOLOGIES INC
COM
502413107
514
2095
SH
SOLE
0
0
2095
LABORATORY CORP AMER HLDGS
COM NEW
50540R409
835
4827
SH
SOLE
0
0
4827
LAM RESEARCH CORP
COM
512807108
400
2130
SH
SOLE
0
0
2130
LILLY ELI & CO
COM
532457108
246
2222
SH
SOLE
0
0
2222
LINCOLN NATL CORP IND
COM
534187109
1316
20415
SH
SOLE
0
0
20415
LINDE PLC
SHS
G5494J103
569
2834
SH
SOLE
0
0
2834
LOCKHEED MARTIN CORP
COM
539830109
1038
2855
SH
SOLE
0
0
2855
LOEWS CORP
COM
540424108
256
4680
SH
SOLE
0
0
4680
LOWES COS INC
COM
548661107
1360
13474
SH
SOLE
0
0
13474
MAGELLAN MIDSTREAM PRTNRS LP
COM UNIT RP LP
559080106
692
10820
SH
SOLE
0
0
10820
MAGNA INTL INC
COM
559222401
472
9490
SH
SOLE
0
0
9490
MASTERCARD INC
CL A
57636Q104
2202
8326
SH
SOLE
0
0
8326
MCDONALDS CORP
COM
580135101
2269
10928
SH
SOLE
0
0
10928
MCKESSON CORP
COM
58155Q103
625
4648
SH
SOLE
0
0
4648
MERCK & CO INC
COM
58933Y105
2501
29832
SH
SOLE
0
0
29832
METLIFE INC
COM
59156R108
283
5694
SH
SOLE
0
0
5694
MICRON TECHNOLOGY INC
COM
595112103
259
6700
SH
SOLE
0
0
6700
MICROSOFT CORP
COM
594918104
8479
63296
SH
SOLE
0
0
63296
MONDELEZ INTL INC
CL A
609207105
726
13468
SH
SOLE
0
0
13468
NETFLIX INC
COM
64110L106
1849
5035
SH
SOLE
0
0
5035
NORFOLK SOUTHERN CORP
COM
655844108
257
1288
SH
SOLE
0
0
1288
NORTHROP GRUMMAN CORP
COM
666807102
786
2432
SH
SOLE
0
0
2432
NOVARTIS A G
SPONSORED ADR
66987V109
442
4841
SH
SOLE
0
0
4841
NOVO-NORDISK A S
ADR
670100205
273
5350
SH
SOLE
0
0
5350
NVIDIA CORP
COM
67066G104
1175
7154
SH
SOLE
0
0
7154
ORACLE CORP
COM
68389X105
1870
32816
SH
SOLE
0
0
32816
PAYCHEX INC
COM
704326107
301
3656
SH
SOLE
0
0
3656
PAYPAL HLDGS INC
COM
70450Y103
469
4095
SH
SOLE
0
0
4095
PEPSICO INC
COM
713448108
1291
9845
SH
SOLE
0
0
9845
PFIZER INC
COM
717081103
3317
76566
SH
SOLE
0
0
76566
PHILIP MORRIS INTL INC
COM
718172109
315
4006
SH
SOLE
0
0
4006
PPG INDS INC
COM
693506107
222
1900
SH
SOLE
0
0
1900
PRINCIPAL FINL GROUP INC
COM
74251V102
580
10022
SH
SOLE
0
0
10022
PROCTER AND GAMBLE CO
COM
742718109
2493
22733
SH
SOLE
0
0
22733
PROGRESSIVE CORP OHIO
COM
743315103
266
3330
SH
SOLE
0
0
3330
QORVO INC
COM
74736K101
1097
16469
SH
SOLE
0
0
16469
QUALCOMM INC
COM
747525103
484
6367
SH
SOLE
0
0
6367
REALTY INCOME CORP
COM
756109104
574
8321
SH
SOLE
0
0
8321
ROYAL BK CDA MONTREAL QUE
COM
780087102
480
6049
SH
SOLE
0
0
6049
ROYAL DUTCH SHELL PLC
SPONS ADR A
780259206
377
5795
SH
SOLE
0
0
5795
SALESFORCE COM INC
COM
79466L302
211
1390
SH
SOLE
0
0
1390
SCHLUMBERGER LTD
COM
806857108
598
15046
SH
SOLE
0
0
15046
SCHWAB STRATEGIC TR
US LRG CAP ETF
808524201
706
10060
SH
SOLE
0
0
10060
SCHWAB STRATEGIC TR
US SML CAP ETF
808524607
416
5814
SH
SOLE
0
0
5814
SCHWAB STRATEGIC TR
US MID-CAP ETF
808524508
792
13873
SH
SOLE
0
0
13873
SCHWAB STRATEGIC TR
US AGGREGATE B
808524839
450
8490
SH
SOLE
0
0
8490
SCHWAB STRATEGIC TR
US DIVIDEND EQ
808524797
382
7198
SH
SOLE
0
0
7198
SKYWORKS SOLUTIONS INC
COM
83088M102
408
5275
SH
SOLE
0
0
5275
SONOCO PRODS CO
COM
835495102
840
12855
SH
SOLE
0
0
12855
SOUTHERN CO
COM
842587107
1031
18647
SH
SOLE
0
0
18647
SPDR DOW JONES INDL AVRG ETF
UT SER 1
78467X109
217
815
SH
SOLE
0
0
815
SPDR S&P MIDCAP 400 ETF TR
UTSER1 S&PDCRP
78467Y107
376
1060
SH
SOLE
0
0
1060
STARBUCKS CORP
COM
855244109
651
7771
SH
SOLE
0
0
7771
STRYKER CORP
COM
863667101
909
4424
SH
SOLE
0
0
4424
SYSCO CORP
COM
871829107
527
7450
SH
SOLE
0
0
7450
TEXAS INSTRS INC
COM
882508104
1052
9168
SH
SOLE
0
0
9168
THERMO FISHER SCIENTIFIC INC
COM
883556102
330
1125
SH
SOLE
0
0
1125
TRACTOR SUPPLY CO
COM
892356106
348
3200
SH
SOLE
0
0
3200
UNITED TECHNOLOGIES CORP
COM
913017109
1642
12614
SH
SOLE
0
0
12614
UNITEDHEALTH GROUP INC
COM
91324P102
2627
10764
SH
SOLE
0
0
10764
V F CORP
COM
918204108
989
11323
SH
SOLE
0
0
11323
VANGUARD GROUP
DIV APP ETF
921908844
2279
19789
SH
SOLE
0
0
19789
VANGUARD INDEX FDS
VALUE ETF
922908744
665
5996
SH
SOLE
0
0
5996
VANGUARD WORLD FDS
INF TECH ETF
92204A702
204
965
SH
SOLE
0
0
965
VENTAS INC
COM
92276F100
352
5150
SH
SOLE
0
0
5150
VERIZON COMMUNICATIONS INC
COM
92343V104
5313
92990
SH
SOLE
0
0
92990
VISA INC
COM CL A
92826C839
1231
7092
SH
SOLE
0
0
7092
VMWARE INC
CL A COM
928563402
523
3125
SH
SOLE
0
0
3125
VODAFONE GROUP PLC NEW
SPONSORED ADR
92857W308
585
35846
SH
SOLE
0
0
35846
WALMART INC
COM
931142103
287
2596
SH
SOLE
0
0
2596
WASTE MGMT INC DEL
COM
94106L109
242
2094
SH
SOLE
0
0
2094
WELLS FARGO CO NEW
COM
949746101
1320
27901
SH
SOLE
0
0
27901
WELLTOWER INC
COM
95040Q104
454
5572
SH
SOLE
0
0
5572
WISDOMTREE TR
JAPN HEDGE EQT
97717W851
252
5172
SH
SOLE
0
0
5172
WISDOMTREE TR
US LARGECAP DIVD
97717W307
602
6209
SH
SOLE
0
0
6209
WISDOMTREE TR
EMER MKT HIGH FD
97717W315
558
12496
SH
SOLE
0
0
12496
WISDOMTREE TR
EUROPE HEDGED EQ
97717X701
825
12461
SH
SOLE
0
0
12461
XILINX INC
COM
983919101
493
4180
SH
SOLE
0
0
4180
YUM BRANDS INC
COM
988498101
257
2325
SH
SOLE
0
0
2325
ZEBRA TECHNOLOGIES CORP
CL A
989207105
220
1050
SH
SOLE
0
0
1050
ZIONS BANCORPORATION N A
COM
989701107
360
7825
SH
SOLE
0
0
7825