0001184820-19-000002.txt : 20190520
0001184820-19-000002.hdr.sgml : 20190520
20190520131622
ACCESSION NUMBER: 0001184820-19-000002
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20190331
FILED AS OF DATE: 20190520
DATE AS OF CHANGE: 20190520
EFFECTIVENESS DATE: 20190520
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: HOLDERNESS INVESTMENTS CO
CENTRAL INDEX KEY: 0001184820
IRS NUMBER: 561933149
STATE OF INCORPORATION: NC
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-10263
FILM NUMBER: 19838125
BUSINESS ADDRESS:
STREET 1: 2102 N. ELM ST.
STREET 2: SUITE C
CITY: GREENSBORO
STATE: NC
ZIP: 27408
BUSINESS PHONE: 3365741400
MAIL ADDRESS:
STREET 1: 2102 N. ELM ST.
STREET 2: SUITE C
CITY: GREENSBORO
STATE: NC
ZIP: 27408
13F-HR
1
primary_doc.xml
13F-HR
LIVE
false
false
false
0001184820
XXXXXXXX
03-31-2019
03-31-2019
HOLDERNESS INVESTMENTS CO
2102 N. ELM ST.
SUITE C
GREENSBORO
NC
27408
13F HOLDINGS REPORT
028-10263
N
Kim Cummings
CCO
3365741400
Kim Cummings
Greensboro
NC
05-20-2019
0
184
208870
false
INFORMATION TABLE
2
03311913Fdata.xml
3M CO
COM
88579Y101
947
4558
SH
SOLE
0
0
4558
ABBOTT LABS
COM
002824100
840
10503
SH
SOLE
0
0
10503
ABBVIE INC
COM
00287Y109
1705
21161
SH
SOLE
0
0
21161
ACTIVISION BLIZZARD INC
COM
00507V109
255
5603
SH
SOLE
0
0
5603
ALPHABET INC
CAP STK CL A
02079K305
2435
2069
SH
SOLE
0
0
2069
ALPHABET INC
CAP STK CL C
02079K107
1349
1150
SH
SOLE
0
0
1150
ALTRIA GROUP INC
COM
02209S103
664
11565
SH
SOLE
0
0
11565
AMAZON COM INC
COM
023135106
9746
5473
SH
SOLE
0
0
5473
AMERICAN ELEC PWR CO INC
COM
025537101
298
3555
SH
SOLE
0
0
3555
AMGEN INC
COM
031162100
1074
5654
SH
SOLE
0
0
5654
APPLE INC
COM
037833100
6278
33051
SH
SOLE
0
0
33051
APPLIED MATLS INC
COM
038222105
3598
90709
SH
SOLE
0
0
90709
ARISTA NETWORKS INC
COM
040413106
267
850
SH
SOLE
0
0
850
AT&T INC
COM
00206R102
3272
104340
SH
SOLE
0
0
104340
AVERY DENNISON CORP
COM
053611109
1066
9434
SH
SOLE
0
0
9434
BAIDU INC
SPON ADR REP A
056752108
350
2125
SH
SOLE
0
0
2125
BANK AMER CORP
COM
060505104
1762
63870
SH
SOLE
0
0
63870
BAXTER INTL INC
COM
071813109
233
2864
SH
SOLE
0
0
2864
BB&T CORP
COM
054937107
1423
30591
SH
SOLE
0
0
30591
BECTON DICKINSON & CO
COM
075887109
355
1421
SH
SOLE
0
0
1421
BERKSHIRE HATHAWAY INC DEL
CL B NEW
084670702
1204
5991
SH
SOLE
0
0
5991
BIOGEN INC
COM
09062X103
267
1130
SH
SOLE
0
0
1130
BLACKROCK INC
COM
09247X101
293
685
SH
SOLE
0
0
685
BLACKSTONE GROUP L P
COM UNIT LTD
09253U108
1180
33744
SH
SOLE
0
0
33744
BOEING CO
COM
097023105
4726
12390
SH
SOLE
0
0
12390
BOOKING HLDGS INC
COM
09857L108
818
469
SH
SOLE
0
0
469
BP PLC
SPONSORED ADR
055622104
485
11098
SH
SOLE
0
0
11098
BRISTOL MYERS SQUIBB CO
COM
110122108
1237
25925
SH
SOLE
0
0
25925
BROADCOM INC
COM
11135F101
328
1090
SH
SOLE
0
0
1090
CADENCE DESIGN SYSTEM INC
COM
127387108
216
3400
SH
SOLE
0
0
3400
CANON INC
SPONSORED ADR
138006309
283
9759
SH
SOLE
0
0
9759
CATERPILLAR INC DEL
COM
149123101
1566
11559
SH
SOLE
0
0
11559
CENTENE CORP DEL
COM
15135B101
300
5650
SH
SOLE
0
0
5650
CHEVRON CORP NEW
COM
166764100
1628
13214
SH
SOLE
0
0
13214
CIRRUS LOGIC INC
COM
172755100
2454
58335
SH
SOLE
0
0
58335
CISCO SYS INC
COM
17275R102
3738
69238
SH
SOLE
0
0
69238
CITIZENS FINL GROUP INC
COM
174610105
205
6295
SH
SOLE
0
0
6295
CITRIX SYS INC
COM
177376100
391
3928
SH
SOLE
0
0
3928
CLEAN ENERGY FUELS CORP
COM
184499101
77
24940
SH
SOLE
0
0
24940
CLOROX CO DEL
COM
189054109
437
2727
SH
SOLE
0
0
2727
COCA COLA CO
COM
191216100
1154
24636
SH
SOLE
0
0
24636
COGNIZANT TECHNOLOGY SOLUTIO
CL A
192446102
383
5284
SH
SOLE
0
0
5284
COMCAST CORP NEW
CL A
20030N101
1357
33930
SH
SOLE
0
0
33930
CONOCOPHILLIPS
COM
20825C104
489
7320
SH
SOLE
0
0
7320
CONSOLIDATED EDISON INC
COM
209115104
668
7875
SH
SOLE
0
0
7875
CORNING INC
COM
219350105
1217
36769
SH
SOLE
0
0
36769
CSX CORP
COM
126408103
416
5561
SH
SOLE
0
0
5561
CVS HEALTH CORP
COM
126650100
242
4478
SH
SOLE
0
0
4478
CYPRESS SEMICONDUCTOR CORP
COM
232806109
1634
109529
SH
SOLE
0
0
109529
DANAHER CORPORATION
COM
235851102
492
3730
SH
SOLE
0
0
3730
DEERE & CO
COM
244199105
911
5700
SH
SOLE
0
0
5700
DELL TECHNOLOGIES INC
CL C
24703L202
213
3633
SH
SOLE
0
0
3633
DIGITAL RLTY TR INC
COM
253868103
330
2775
SH
SOLE
0
0
2775
DISNEY WALT CO
COM DISNEY
254687106
1280
11531
SH
SOLE
0
0
11531
DOMINION ENERGY INC
COM
25746U109
396
5170
SH
SOLE
0
0
5170
DOVER CORP
COM
260003108
224
2383
SH
SOLE
0
0
2383
DOWDUPONT INC
COM
26078J100
2730
51206
SH
SOLE
0
0
51206
DUKE ENERGY CORP NEW
COM NEW
26441C204
3337
37081
SH
SOLE
0
0
37081
EASTMAN CHEMICAL CO
COM
277432100
1028
13545
SH
SOLE
0
0
13545
EATON CORP PLC
SHS
G29183103
1024
12712
SH
SOLE
0
0
12712
ELECTRONIC ARTS INC
COM
285512109
259
2550
SH
SOLE
0
0
2550
EMERSON ELEC CO
COM
291011104
806
11776
SH
SOLE
0
0
11776
ENBRIDGE INC
COM
29250N105
772
21289
SH
SOLE
0
0
21289
EXXON MOBIL CORP
COM
30231G102
3930
48633
SH
SOLE
0
0
48633
FACEBOOK INC
CL A
30303M102
1717
10303
SH
SOLE
0
0
10303
FEDEX CORP
COM
31428X106
1302
7177
SH
SOLE
0
0
7177
FIRST CTZNS BANCSHARES INC N
CL A
31946M103
247
606
SH
SOLE
0
0
606
FISERV INC
COM
337738108
247
2800
SH
SOLE
0
0
2800
FREEPORT-MCMORAN INC
CL B
35671D857
166
12845
SH
SOLE
0
0
12845
GENERAL DYNAMICS CORP
COM
369550108
571
3371
SH
SOLE
0
0
3371
GENERAL MLS INC
COM
370334104
481
9297
SH
SOLE
0
0
9297
GILEAD SCIENCES INC
COM
375558103
221
3397
SH
SOLE
0
0
3397
GOLDMAN SACHS ETF TR
ACCES TREASURY
381430529
1186
11825
SH
SOLE
0
0
11825
HALLIBURTON CO
COM
406216101
839
28628
SH
SOLE
0
0
28628
HELMERICH & PAYNE INC
COM
423452101
452
8138
SH
SOLE
0
0
8138
HOME DEPOT INC
COM
437076102
4173
21749
SH
SOLE
0
0
21749
HONEYWELL INTL INC
COM
438516106
2936
18473
SH
SOLE
0
0
18473
HP INC
COM
40434L105
246
12684
SH
SOLE
0
0
12684
ICON PLC
SHS
G4705A100
236
1725
SH
SOLE
0
0
1725
ILLINOIS TOOL WKS INC
COM
452308109
626
4362
SH
SOLE
0
0
4362
INGERSOLL-RAND PLC
SHS
G47791101
959
8885
SH
SOLE
0
0
8885
INTEL CORP
COM
458140100
4845
90227
SH
SOLE
0
0
90227
INTERNATIONAL BUSINESS MACHS
COM
459200101
2071
14680
SH
SOLE
0
0
14680
INTL PAPER CO
COM
460146103
996
21535
SH
SOLE
0
0
21535
INVESCO ACTIVELY MANAGD ETF
VAR RATE INVT
46090A879
5305
213232
SH
SOLE
0
0
213232
INVESCO EXCHANGE TRADED FD T
HIG YLD EQ DIV
46137V563
334
18675
SH
SOLE
0
0
18675
INVESCO EXCHNG TRADED FD TR
S&P500 LOW VOL
46138E354
328
6227
SH
SOLE
0
0
6227
INVESCO QQQ TR
UNIT SER 1
46090E103
5992
33350
SH
SOLE
0
0
33350
ISHARES TR
NATIONAL MUN ETF
464288414
329
2956
SH
SOLE
0
0
2956
ISHARES TR
TIPS BD ETF
464287176
242
2142
SH
SOLE
0
0
2142
ISHARES TR
SELECT DIVID ETF
464287168
359
3656
SH
SOLE
0
0
3656
ISHARES TR
COHEN STEER REIT
464287564
655
5887
SH
SOLE
0
0
5887
ISHARES TR
CORE S&P SCP ETF
464287804
566
7336
SH
SOLE
0
0
7336
ISHARES TR
FLTG RATE NT ETF
46429B655
661
12975
SH
SOLE
0
0
12975
ISHARES TR
3 7 YR TREAS BD
464288661
212
1720
SH
SOLE
0
0
1720
ISHARES TR
U.S. UTILITS ETF
464287697
2181
14805
SH
SOLE
0
0
14805
ISHARES TR
GLOBAL FINLS ETF
464287333
361
5878
SH
SOLE
0
0
5878
JOHNSON & JOHNSON
COM
478160104
3729
26677
SH
SOLE
0
0
26677
JP MORGAN EXCHANGE TRADED FD
ULTRA SHRT INC
46641Q837
2853
56718
SH
SOLE
0
0
56718
JPMORGAN CHASE & CO
COM
46625H100
1727
17058
SH
SOLE
0
0
17058
KIMBERLY CLARK CORP
COM
494368103
751
6063
SH
SOLE
0
0
6063
KLA-TENCOR CORP
COM
482480100
495
4149
SH
SOLE
0
0
4149
KOHLS CORP
COM
500255104
235
3422
SH
SOLE
0
0
3422
KONINKLIJKE PHILIPS N V
NY REG SH NEW
500472303
1011
24732
SH
SOLE
0
0
24732
KRAFT HEINZ CO
COM
500754106
238
7278
SH
SOLE
0
0
7278
L3 TECHNOLOGIES INC
COM
502413107
432
2095
SH
SOLE
0
0
2095
LABORATORY CORP AMER HLDGS
COM NEW
50540R409
727
4752
SH
SOLE
0
0
4752
LAM RESEARCH CORP
COM
512807108
399
2230
SH
SOLE
0
0
2230
LILLY ELI & CO
COM
532457108
288
2222
SH
SOLE
0
0
2222
LINCOLN NATL CORP IND
COM
534187109
1198
20415
SH
SOLE
0
0
20415
LINDE PLC
COM
G5494J103
499
2834
SH
SOLE
0
0
2834
LOCKHEED MARTIN CORP
COM
539830109
857
2855
SH
SOLE
0
0
2855
LOEWS CORP
COM
540424108
224
4680
SH
SOLE
0
0
4680
LOWES COS INC
COM
548661107
1447
13222
SH
SOLE
0
0
13222
MAGELLAN MIDSTREAM PRTNRS LP
COM UNIT RP LP
559080106
608
10020
SH
SOLE
0
0
10020
MAGNA INTL INC
COM
559222401
477
9790
SH
SOLE
0
0
9790
MASTERCARD INC
CL A
57636Q104
1834
7791
SH
SOLE
0
0
7791
MCDONALDS CORP
COM
580135101
2056
10825
SH
SOLE
0
0
10825
MCKESSON CORP
COM
58155Q103
550
4698
SH
SOLE
0
0
4698
MERCK & CO INC
COM
58933Y105
2392
28756
SH
SOLE
0
0
28756
METLIFE INC
COM
59156R108
242
5694
SH
SOLE
0
0
5694
MICRON TECHNOLOGY INC
COM
595112103
277
6700
SH
SOLE
0
0
6700
MICROSOFT CORP
COM
594918104
7437
63059
SH
SOLE
0
0
63059
MONDELEZ INTL INC
CL A
609207105
622
12468
SH
SOLE
0
0
12468
NETFLIX INC
COM
64110L106
1872
5250
SH
SOLE
0
0
5250
NORFOLK SOUTHERN CORP
COM
655844108
248
1327
SH
SOLE
0
0
1327
NORTHROP GRUMMAN CORP
COM
666807102
656
2432
SH
SOLE
0
0
2432
NOVARTIS A G
SPONSORED ADR
66987V109
462
4805
SH
SOLE
0
0
4805
NOVO-NORDISK A S
ADR
670100205
280
5350
SH
SOLE
0
0
5350
NVIDIA CORP
COM
67066G104
1239
6901
SH
SOLE
0
0
6901
ORACLE CORP
COM
68389X105
1763
32816
SH
SOLE
0
0
32816
PAYCHEX INC
COM
704326107
285
3556
SH
SOLE
0
0
3556
PAYPAL HLDGS INC
COM
70450Y103
405
3900
SH
SOLE
0
0
3900
PEPSICO INC
COM
713448108
1200
9795
SH
SOLE
0
0
9795
PFIZER INC
COM
717081103
3113
73291
SH
SOLE
0
0
73291
PHILIP MORRIS INTL INC
COM
718172109
368
4164
SH
SOLE
0
0
4164
PPG INDS INC
COM
693506107
214
1900
SH
SOLE
0
0
1900
PRINCIPAL FINL GROUP INC
COM
74251V102
521
10382
SH
SOLE
0
0
10382
PROCTER AND GAMBLE CO
COM
742718109
2344
22531
SH
SOLE
0
0
22531
QORVO INC
COM
74736K101
1146
15974
SH
SOLE
0
0
15974
QUALCOMM INC
COM
747525103
441
7732
SH
SOLE
0
0
7732
REALTY INCOME CORP
COM
756109104
553
7516
SH
SOLE
0
0
7516
ROYAL BK CDA MONTREAL QUE
COM
780087102
457
6049
SH
SOLE
0
0
6049
ROYAL DUTCH SHELL PLC
SPONS ADR A
780259206
363
5795
SH
SOLE
0
0
5795
SALESFORCE COM INC
COM
79466L302
216
1365
SH
SOLE
0
0
1365
SCHLUMBERGER LTD
COM
806857108
657
15076
SH
SOLE
0
0
15076
SCHWAB STRATEGIC TR
US SML CAP ETF
808524607
208
2981
SH
SOLE
0
0
2981
SCHWAB STRATEGIC TR
US DIVIDEND EQ
808524797
373
7128
SH
SOLE
0
0
7128
SCHWAB STRATEGIC TR
US LRG CAP ETF
808524201
373
5511
SH
SOLE
0
0
5511
SCHWAB STRATEGIC TR
US MID-CAP ETF
808524508
374
6759
SH
SOLE
0
0
6759
SKYWORKS SOLUTIONS INC
COM
83088M102
435
5275
SH
SOLE
0
0
5275
SONOCO PRODS CO
COM
835495102
791
12855
SH
SOLE
0
0
12855
SOUTHERN CO
COM
842587107
921
17822
SH
SOLE
0
0
17822
SPDR DOW JONES INDL AVRG ETF
UT SER 1
78467X109
237
915
SH
SOLE
0
0
915
SPDR S&P MIDCAP 400 ETF TR
UTSER1 S&PDCRP
78467Y107
328
950
SH
SOLE
0
0
950
STARBUCKS CORP
COM
855244109
577
7764
SH
SOLE
0
0
7764
STRYKER CORP
COM
863667101
737
3733
SH
SOLE
0
0
3733
SYSCO CORP
COM
871829107
497
7450
SH
SOLE
0
0
7450
TESLA INC
COM
88160R101
334
1195
SH
SOLE
0
0
1195
TEXAS INSTRS INC
COM
882508104
972
9168
SH
SOLE
0
0
9168
THERMO FISHER SCIENTIFIC INC
COM
883556102
219
800
SH
SOLE
0
0
800
TRACTOR SUPPLY CO
COM
892356106
357
3650
SH
SOLE
0
0
3650
UNITED TECHNOLOGIES CORP
COM
913017109
1566
12149
SH
SOLE
0
0
12149
UNITEDHEALTH GROUP INC
COM
91324P102
2600
10514
SH
SOLE
0
0
10514
V F CORP
COM
918204108
984
11323
SH
SOLE
0
0
11323
VANGUARD ADMIRAL FDS INC
500 GRTH IDX F
921932505
218
1409
SH
SOLE
0
0
1409
VANGUARD BD INDEX FD INC
TOTAL BND MRKT
921937835
253
3113
SH
SOLE
0
0
3113
VANGUARD GROUP
DIV APP ETF
921908844
2094
19095
SH
SOLE
0
0
19095
VANGUARD INDEX FDS
VALUE ETF
922908744
615
5718
SH
SOLE
0
0
5718
VENTAS INC
COM
92276F100
329
5150
SH
SOLE
0
0
5150
VERIZON COMMUNICATIONS INC
COM
92343V104
5433
91881
SH
SOLE
0
0
91881
VISA INC
COM CL A
92826C839
1019
6522
SH
SOLE
0
0
6522
VMWARE INC
CL A COM
928563402
551
3050
SH
SOLE
0
0
3050
VODAFONE GROUP PLC NEW
SPONSORED ADR
92857W308
677
37232
SH
SOLE
0
0
37232
WELLS FARGO CO NEW
COM
949746101
1349
27908
SH
SOLE
0
0
27908
WELLTOWER INC
COM
95040Q104
432
5572
SH
SOLE
0
0
5572
WISDOMTREE TR
EMER MKT HIGH FD
97717W315
540
12310
SH
SOLE
0
0
12310
WISDOMTREE TR
US LARGECAP DIVD
97717W307
613
6504
SH
SOLE
0
0
6504
WISDOMTREE TR
JAPN HEDGE EQT
97717W851
245
4832
SH
SOLE
0
0
4832
WISDOMTREE TR
EUROPE HEDGED EQ
97717X701
791
12377
SH
SOLE
0
0
12377
XILINX INC
COM
983919101
524
4130
SH
SOLE
0
0
4130
YUM BRANDS INC
COM
988498101
228
2284
SH
SOLE
0
0
2284
ZEBRA TECHNOLOGIES CORP
CL A
989207105
220
1050
SH
SOLE
0
0
1050
ZIONS BANCORPORATION N A
COM
989701107
364
8025
SH
SOLE
0
0
8025