SEC Form 4

FORM 4		UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934 or Section 30(h) of the Investment Company Act of 1940	OMB APPROVAL OMB Number: 3235-0287 Estimated average burden hours per response: 0.5
	Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person* BLUM STEPHEN D (Last) (First) (Middle) 15501 NORTH DIAL BOULEVARD SUITE 2212 (Street) SCOTTSDALE AZ 85260-1619 (City) (State) (Zip)	2. Issuer Name and Ticker or Trading Symbol DIAL CORP /NEW/ [ DL ]	5. Relationship of Reporting Person(s) to Issuer (Check all applicable) Director 10% Owner X Officer (give title below) Other (specify below) SVP-Investor Relations
	3. Date of Earliest Transaction (Month/Day/Year) 03/29/2004
	4. If Amendment, Date of Original Filed (Month/Day/Year)	6. Individual or Joint/Group Filing (Check Applicable Line) X Form filed by One Reporting Person Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
The Dial Corporation Common Stock (401(k)	03/29/2004		I	V	80.03	A	(1)	744.49	I	By 401(k) Savings Plan
The Dial Corporation Common Stock (ESPP)								2,890.22	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Options-Right to Buy	$10.9375	03/29/2004		J			60,000	03/29/2004(2)	09/11/2010	The Dial Corporation Common Stock	60,000	$10.9375	0(2)	D
Options-Right to Buy	$17.985	03/29/2004		J			166,667	03/29/2004(2)	03/28/2012	The Dial Corporation Common Stock	166,667	$17.985	0(2)	D
Options-Right to Buy	$17.77	03/29/2004		J			60,000	03/29/2004(2)	03/12/2010	The Dial Corporation Common Stock	60,000	$17.77	0(2)	D
Options-Right to Buy	$13.4688	03/29/2004		J			60,000	03/29/2004(2)	01/25/2011	The Dial Corporation Common Stock	60,000	$13.4688	0(2)	D
Phantom Stock Units	(3)	03/24/2004		J			1,335.51	(4)	(4)	The Dial Corporation Common Stock	1,335.51	(4)	0(4)	D
Phantom Stock Units	(3)	03/24/2004		J		1,335.51		(5)	(5)	The Dial Corporation Common Stock	1,335.51	(5)	6,677.56(5)	D
Phantom Stock Units	(3)	03/29/2004		J			6,677.56	(6)	(6)	The Dial Corporation Common Stock	6,677.56	$28.75	0(6)	D

Explanation of Responses:

1. Between January 1 and March 29, 2004, the reporting person acquired 80.03 shares of The Dial Corporation's Common Stock under The Dial Corporation 401(k) Savings Plan.

2. Granted pursuant to the 1996 Stock Incentive Plan. Each option contains a Change in Control Cash-Out whereby, in the event of a change in control, the participant may elect to surrender all or part of the stock option to the Corporation and to receive cash in an amount equal to the amount by which the Change in Control Price per share of stock shall exceed the exercisable price per share of stock under the stock option multiplied by the number of shares of stock granted under the stock option. All outstanding stock options vested as a result of the March 29, 2004 merger by and among The Dial Corporation, Henkel KGaA and Henkel Merger Corporation and such stock options were surrendered for cash in the amount equal to the difference between $28.75 per share and the grant price.

3. Security converts to common stock on a one-for-one basis.

4. Represents the March 24, 2004 vesting of discount phantom stock units the reporting person acquired under the Corporation's Management Deferred Compensation Plan. All units vested as a result of the merger by and among The Dial Corporation, Henkel KGaA and Henkel Merger Corporation.

5. Phantom stock units held under the Corporation's Management Deferred Compensation Plan

6. Represents the March 29, 2004 reallocation of phantom stock units held by the reporting person to a cash account under the Corporation's Management Deferred Compensation Plan.

Remarks:

	Dianne B. Stoehr, Attorney-in-Fact	03/31/2004
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
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