-----BEGIN PRIVACY-ENHANCED MESSAGE-----
Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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MIC-Info: RSA-MD5,RSA,
 V/pCzu+9ol3teGxMKjc6dxX2D4NUy6dB0xDBl/5Q4MiW+t4JePU2lm6dMUdf1DFt
 kPTdkiREqJpkQjon8nm+xw==

<SEC-DOCUMENT>0001209191-11-010795.txt : 20110217
<SEC-HEADER>0001209191-11-010795.hdr.sgml : 20110217
<ACCEPTANCE-DATETIME>20110217205736
ACCESSION NUMBER:		0001209191-11-010795
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20110215
FILED AS OF DATE:		20110217
DATE AS OF CHANGE:		20110217

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			RICKETTS J JOE
		CENTRAL INDEX KEY:			0001053120

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-49992
		FILM NUMBER:		11622449

	MAIL ADDRESS:	
		STREET 1:		C/O AMERITRADE HOLDING CORP
		STREET 2:		4211 SOUTH 102ND ST
		CITY:			OMAHA
		STATE:			NE
		ZIP:			68127

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			TD AMERITRADE HOLDING CORP
		CENTRAL INDEX KEY:			0001173431
		STANDARD INDUSTRIAL CLASSIFICATION:	SECURITY BROKERS, DEALERS & FLOTATION COMPANIES [6211]
		IRS NUMBER:				820543156
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			0930

	BUSINESS ADDRESS:	
		STREET 1:		4211 SOUTH 102ND STREET
		CITY:			OMAHA
		STATE:			NE
		ZIP:			68127
		BUSINESS PHONE:		4023317856

	MAIL ADDRESS:	
		STREET 1:		4211 SOUTH 102ND STREET
		CITY:			OMAHA
		STATE:			NE
		ZIP:			68127

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	AMERITRADE HOLDING CORP
		DATE OF NAME CHANGE:	20020917

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	ARROW STOCK HOLDING CORP
		DATE OF NAME CHANGE:	20020514
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>c12780_4x0.xml
<DESCRIPTION>MAIN DOCUMENT DESCRIPTION
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0303</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2011-02-15</periodOfReport>

    <issuer>
        <issuerCik>0001173431</issuerCik>
        <issuerName>TD AMERITRADE HOLDING CORP</issuerName>
        <issuerTradingSymbol>AMTD</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001053120</rptOwnerCik>
            <rptOwnerName>RICKETTS J JOE</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>C/O HUGO LLC, 1395 S. PLATTE RIVER DRIVE</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>DENVER</rptOwnerCity>
            <rptOwnerState>CO</rptOwnerState>
            <rptOwnerZipCode>80223</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>1</isDirector>
            <isOfficer>0</isOfficer>
            <isTenPercentOwner>1</isTenPercentOwner>
            <isOther>0</isOther>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <transactionDate>
                <value>2011-02-15</value>
            </transactionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>A</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>32</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>0</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>A</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>51655854</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
        <nonDerivativeHolding>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>14441835</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>By Spouse</value>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeHolding>
    </nonDerivativeTable>

    <derivativeTable></derivativeTable>

    <ownerSignature>
        <signatureName>/s/ J. Joe Ricketts</signatureName>
        <signatureDate>2011-02-17</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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