SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
1. Name and Address of Reporting Person*
SALVA LAWRENCE J

(Last) (First) (Middle)
ONE COMCAST CENTER

(Street)
PHILADELPHIA PA 19103

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
COMCAST CORP [ CMCSA ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
SVP & Controller
3. Date of Earliest Transaction (Month/Day/Year)
08/23/2012
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 08/23/2012 M 63,450 A $14.54 135,928.024 D
Class A Common Stock 08/23/2012 M 62,475 A $22.66 198,403.024 D
Class A Common Stock 08/23/2012 M 59,400 A $18.98 257,803.024 D
Class A Common Stock 08/23/2012 M 39,900 A $18.34 297,703.024 D
Class A Common Stock 08/23/2012 M 39,258 A $17.24 336,961.024 D
Class A Common Stock 08/23/2012 M 6,000 A $19.92 342,961.024 D
Class A Common Stock 08/23/2012 M 4,650 A $17.5 347,611.024 D
Class A Common Stock 08/23/2012 F 3,373 D $33.95 344,238.024 D
Class A Common Stock 08/23/2012 F 4,595 D $33.95 339,643.024 D
Class A Common Stock 08/23/2012 F 28,300 D $33.95 311,343.024 D
Class A Common Stock 08/23/2012 F 29,496 D $33.95 281,847.024 D
Class A Common Stock 08/23/2012 F 42,876 D $33.95 238,971.024 D
Class A Common Stock 08/23/2012 F 44,546 D $33.95 194,425.024 D
Class A Common Stock 08/23/2012 F 50,693 D $33.95 143,732.024 D
Class A Common Stock 08/23/2012 S 71,254 D $33.9464(1) 72,478.024 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Option to Purchase $19.92 08/23/2012 M 6,000 (2) 03/07/2014 Class A Common Stock 6,000 $19.92 12,000 D
Option to Purchase $22.66 08/23/2012 M 62,475 (3) 03/13/2015 Class A Common Stock 62,475 $22.66 11,025 D
Option to Purchase $18.34 08/23/2012 M 39,900 (3) 03/25/2020 Class A Common Stock 39,900 $18.34 93,100 D
Option to Purchase $17.24 08/23/2012 M 39,258 (3) 12/17/2019 Class A Common Stock 39,258 $17.24 91,602 D
Option to Purchase $17.5 08/23/2012 M 4,650 03/10/2007(4) 03/09/2016 Class A Common Stock 4,650 $17.5 18,600 D
Option to Purchase $14.54 08/23/2012 M 63,450 03/27/2010(5) 03/26/2019 Class A Common Stock 63,450 $14.54 77,550 D
Option to Purchase $18.98 08/23/2012 M 59,400 03/28/2009(6) 03/27/2018 Class A Common Stock 59,400 $18.98 39,600 D
Explanation of Responses:
1. This transaction was executed in multiple trades at prices ranging from $33.900 to $33.995. The price reported above reflects the weighted-average price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares and prices at which the transactions were effected.
2. As to 50% of the shares subject to this option, the shares vest in installments of 40%, 20%, 20% and 20% on the 2nd, 3rd,4th and 5th anniversaries of the date of grant, respectively; and as to the other 50% of the shares subject to this option, the shares vest in installments of 20%, 10%, 10%, 10%, 10%, 10%, 10%, 10% and 10% on the 2nd, 3rd, 4th, 5th, 6th, 7th, 8th, 9th, and 9.5th anniversaries of the date of grant, respectively.
3. This option is immediately exercisable.
4. The date of grant was March 10, 2006, and the shares vest as follows: 30% vests on the 2nd anniversary of the date of grant; an additional 15% vests on each of the 3rd, 4th and 5th anniversaries of the date of grant; and an additional 5% vests on each of the 6th, 7th, 8th, 9th and 9.5th anniversaries of the date of grant.
5. The date of grant was March 27, 2009, and the shares vest as follows: 30% vests on the 2nd anniversary of the date of grant; an additional 15% vests on each of the 3rd, 4th and 5th anniversaries of the date of grant; and an additional 5% vests on each of the 6th, 7th, 8th, 9th and 9.5th anniversaries of the date of grant.
6. The date of grant was March 28, 2008, and the shares vest as follows: 30% vests on the 2nd anniversary of the date of grant; an additional 15% vests on each of the 3rd, 4th and 5th anniversaries of the date of grant; and an additional 5% vests on each of the 6th, 7th, 8th, 9th and 9.5th anniversaries of the date of grant.
Arthur R. Block, Attorney-in-fact 08/27/2012
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
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