0001398344-20-021911.txt : 20201112 0001398344-20-021911.hdr.sgml : 20201112 20201112095045 ACCESSION NUMBER: 0001398344-20-021911 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20200930 FILED AS OF DATE: 20201112 DATE AS OF CHANGE: 20201112 EFFECTIVENESS DATE: 20201112 FILER: COMPANY DATA: COMPANY CONFORMED NAME: MOGY JOEL R INVESTMENT COUNSEL INC CENTRAL INDEX KEY: 0001126735 IRS NUMBER: 953533539 STATE OF INCORPORATION: CA FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-05915 FILM NUMBER: 201304139 BUSINESS ADDRESS: STREET 1: 315 SO BEVERLY DRIVE, SUITE 400 CITY: BEVERLY HILLS STATE: CA ZIP: 90212 BUSINESS PHONE: 3105520529 MAIL ADDRESS: STREET 1: 315 SO BEVERLY DRIVE, SUITE 400 CITY: BEVERLY HILLS STATE: CA ZIP: 90212 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001126735 XXXXXXXX 09-30-2020 09-30-2020 false MOGY JOEL R INVESTMENT COUNSEL INC

315 SO BEVERLY DRIVE, SUITE 400 BEVERLY HILLS CA 90212

13F HOLDINGS REPORT 028-05915 N Joel R. Mogy 310-552-0529 /s/ Joel R. Mogy Beverly Hills CA 11-09-2020 0 105 929032 INFORMATION TABLE 2 fp0058583_13fhr-table.xml 13F INFORMATION TABLE AT&T INC COM 00206R102 2117 74264 SH SOLE 0 0 74264 ABBOTT LABS COM 002824100 6872 63146 SH SOLE 0 0 63146 ABBVIE INC COM 00287Y109 5558 63458 SH SOLE 0 0 63458 ADOBE SYSTEMS INCORPORATED COM 00724F101 20425 41647 SH SOLE 0 0 41647 AIR LEASE CORP CL A 00912X302 209 7100 SH SOLE 0 0 7100 ALIBABA GROUP HLDG LTD SPONSORED ADS 01609W102 3294 11205 SH SOLE 0 0 11205 ALPHABET INC CAP STK CL C 02079K107 30189 20542 SH SOLE 0 0 20542 ALPHABET INC CAP STK CL A 02079K305 21254 14502 SH SOLE 0 0 14502 ALTRIA GROUP INC COM 02209S103 987 25550 SH SOLE 0 0 25550 AMAZON COM INC COM 023135106 53025 16840 SH SOLE 0 0 16840 AMGEN INC COM 031162100 1662 6541 SH SOLE 0 0 6541 APPLE INC COM 037833100 91029 786016 SH SOLE 0 0 786016 BECTON DICKINSON & CO COM 075887109 390 1675 SH SOLE 0 0 1675 BERKSHIRE HATHAWAY INC DEL CL A 084670108 4160 13 SH SOLE 0 0 13 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 32372 152026 SH SOLE 0 0 152026 BIOGEN INC COM 09062X103 1844 6500 SH SOLE 0 0 6500 BLACKROCK INC COM 09247X101 5943 10545 SH SOLE 0 0 10545 BOOKING HOLDINGS INC COM 09857L108 1331 778 SH SOLE 0 0 778 BRISTOL-MYERS SQUIBB CO COM 110122108 1863 30895 SH SOLE 0 0 30895 BROOKFIELD ASSET MGMT INC CL A LTD VT SH 112585104 1827 55275 SH SOLE 0 0 55275 CSX CORP COM 126408103 1693 21800 SH SOLE 0 0 21800 CHARTER COMMUNICATIONS INC N CL A 16119P108 738 1182 SH SOLE 0 0 1182 CHEVRON CORP NEW COM 166764100 1138 15812 SH SOLE 0 0 15812 CISCO SYS INC COM 17275R102 19498 495004 SH SOLE 0 0 495004 COCA COLA CO COM 191216100 1196 24226 SH SOLE 0 0 24226 COLGATE PALMOLIVE CO COM 194162103 463 6000 SH SOLE 0 0 6000 COMCAST CORP NEW CL A 20030N101 2179 47096 SH SOLE 0 0 47096 COSTCO WHSL CORP NEW COM 22160K105 37103 104515 SH SOLE 0 0 104515 CRANE CO COM 224399105 325 6490 SH SOLE 0 0 6490 DANAHER CORPORATION COM 235851102 215 1000 SH SOLE 0 0 1000 DISNEY WALT CO COM DISNEY 254687106 13818 111363 SH SOLE 0 0 111363 DUNKIN BRANDS GROUP INC COM 265504100 328 4000 SH SOLE 0 0 4000 EDWARDS LIFESCIENCES CORP COM 28176E108 237 2970 SH SOLE 0 0 2970 EQUINIX INC COM 29444U700 10040 13208 SH SOLE 0 0 13208 EXXON MOBIL CORP COM 30231G102 1276 37158 SH SOLE 0 0 37158 FACEBOOK INC CL A 30303M102 22772 86951 SH SOLE 0 0 86951 FEDEX CORP COM 31428X106 428 1700 SH SOLE 0 0 1700 GENERAL MLS INC COM 370334104 629 10200 SH SOLE 0 0 10200 HOME DEPOT INC COM 437076102 31375 112976 SH SOLE 0 0 112976 HONEYWELL INTL INC COM 438516106 1103 6700 SH SOLE 0 0 6700 IDEXX LABS INC COM 45168D104 22182 56427 SH SOLE 0 0 56427 ILLINOIS TOOL WKS INC COM 452308109 432 2235 SH SOLE 0 0 2235 INTEL CORP COM 458140100 5689 109869 SH SOLE 0 0 109869 INTERNATIONAL BUSINESS MACHS COM 459200101 1164 9565 SH SOLE 0 0 9565 INVESCO QQQ TR UNIT SER 1 46090E103 349 1255 SH SOLE 0 0 1255 INTUIT COM 461202103 22069 67652 SH SOLE 0 0 67652 INTUITIVE SURGICAL INC COM NEW 46120E602 14130 19915 SH SOLE 0 0 19915 ISHARES TR CORE S&P500 ETF 464287200 2402 7149 SH SOLE 0 0 7149 ISHARES TR CORE S&P MCP ETF 464287507 772 4165 SH SOLE 0 0 4165 ISHARES TR RUSSELL 2000 ETF 464287655 427 2850 SH SOLE 0 0 2850 ISHARES TR CORE S&P SCP ETF 464287804 255 3625 SH SOLE 0 0 3625 JPMORGAN CHASE & CO COM 46625H100 611 6343 SH SOLE 0 0 6343 JOHNSON & JOHNSON COM 478160104 25767 173074 SH SOLE 0 0 173074 KELLOGG CO COM 487836108 336 5200 SH SOLE 0 0 5200 LOCKHEED MARTIN CORP COM 539830109 1188 3100 SH SOLE 0 0 3100 MASTERCARD INCORPORATED CL A 57636Q104 13754 40673 SH SOLE 0 0 40673 MCCORMICK & CO INC COM NON VTG 579780206 621 3200 SH SOLE 0 0 3200 MCDONALDS CORP COM 580135101 1537 7003 SH SOLE 0 0 7003 MERCK & CO. INC COM 58933Y105 3743 45125 SH SOLE 0 0 45125 MERCURY GENL CORP NEW COM 589400100 207 5000 SH SOLE 0 0 5000 MICROSOFT CORP COM 594918104 69296 329464 SH SOLE 0 0 329464 MONDELEZ INTL INC CL A 609207105 2880 50135 SH SOLE 0 0 50135 NETFLIX INC COM 64110L106 5136 10272 SH SOLE 0 0 10272 NEXTERA ENERGY INC COM 65339F101 3650 13150 SH SOLE 0 0 13150 NIKE INC CL B 654106103 14820 118051 SH SOLE 0 0 118051 NVIDIA CORPORATION COM 67066G104 10738 19840 SH SOLE 0 0 19840 ORACLE CORP COM 68389X105 11642 195012 SH SOLE 0 0 195012 PPG INDS INC COM 693506107 281 2300 SH SOLE 0 0 2300 PALO ALTO NETWORKS INC COM 697435105 7766 31732 SH SOLE 0 0 31732 PEPSICO INC COM 713448108 17066 123129 SH SOLE 0 0 123129 PFIZER INC COM 717081103 4924 134162 SH SOLE 0 0 134162 PHILIP MORRIS INTL INC COM 718172109 1269 16925 SH SOLE 0 0 16925 PRICE T ROWE GROUP INC COM 74144T108 2808 21900 SH SOLE 0 0 21900 PROCTER AND GAMBLE CO COM 742718109 19190 138069 SH SOLE 0 0 138069 PROLOGIS INC. COM 74340W103 7171 71264 SH SOLE 0 0 71264 RAYTHEON TECHNOLOGIES CORP COM 75513E101 1323 22990 SH SOLE 0 0 22990 SPDR S&P 500 ETF TR TR UNIT 78462F103 1915 5718 SH SOLE 0 0 5718 SALESFORCE COM INC COM 79466L302 46141 183596 SH SOLE 0 0 183596 SCHWAB CHARLES CORP COM 808513105 658 18175 SH SOLE 0 0 18175 SIMON PPTY GROUP INC NEW COM 828806109 236 3650 SH SOLE 0 0 3650 SOUTHERN CO COM 842587107 1416 26117 SH SOLE 0 0 26117 STARBUCKS CORP COM 855244109 29933 348384 SH SOLE 0 0 348384 STRYKER CORPORATION COM 863667101 18065 86697 SH SOLE 0 0 86697 TESLA INC COM 88160R101 704 1640 SH SOLE 0 0 1640 THERMO FISHER SCIENTIFIC INC COM 883556102 3309 7495 SH SOLE 0 0 7495 3M CO COM 88579Y101 1573 9820 SH SOLE 0 0 9820 UNION PAC CORP COM 907818108 11352 57660 SH SOLE 0 0 57660 UNITED PARCEL SERVICE INC CL B 911312106 500 3000 SH SOLE 0 0 3000 VANECK VECTORS ETF TR BIOTECH ETF 92189F726 4031 24870 SH SOLE 0 0 24870 VANGUARD WHITEHALL FDS HIGH DIV YLD 921946406 693 8560 SH SOLE 0 0 8560 VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 267 868 SH SOLE 0 0 868 VANGUARD INDEX FDS MID CAP ETF 922908629 833 4725 SH SOLE 0 0 4725 VANGUARD INDEX FDS GROWTH ETF 922908736 1049 4610 SH SOLE 0 0 4610 VANGUARD INDEX FDS VALUE ETF 922908744 572 5475 SH SOLE 0 0 5475 VANGUARD INDEX FDS TOTAL STK MKT 922908769 1943 11411 SH SOLE 0 0 11411 VERIZON COMMUNICATIONS INC COM 92343V104 7374 123958 SH SOLE 0 0 123958 VISA INC COM CL A 92826C839 37504 187548 SH SOLE 0 0 187548 WEC ENERGY GROUP INC COM 92939U106 1522 15708 SH SOLE 0 0 15708 WALMART INC COM 931142103 3124 22332 SH SOLE 0 0 22332 WALGREENS BOOTS ALLIANCE INC COM 931427108 339 9436 SH SOLE 0 0 9436 WILLIAMS SONOMA INC COM 969904101 859 9500 SH SOLE 0 0 9500 YUM BRANDS INC COM 988498101 884 9680 SH SOLE 0 0 9680 YUM CHINA HLDGS INC COM 98850P109 513 9680 SH SOLE 0 0 9680 ACCENTURE PLC IRELAND SHS CLASS A G1151C101 20121 89037 SH SOLE 0 0 89037 MEDTRONIC PLC SHS G5960L103 1102 10607 SH SOLE 0 0 10607