President

0001398344-18-015885.txt : 20181105 0001398344-18-015885.hdr.sgml : 20181105 20181102185609 ACCESSION NUMBER: 0001398344-18-015885 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20180930 FILED AS OF DATE: 20181105 DATE AS OF CHANGE: 20181102 EFFECTIVENESS DATE: 20181105 FILER: COMPANY DATA: COMPANY CONFORMED NAME: MOGY JOEL R INVESTMENT COUNSEL INC CENTRAL INDEX KEY: 0001126735 IRS NUMBER: 953533539 STATE OF INCORPORATION: CA FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-05915 FILM NUMBER: 181158390 BUSINESS ADDRESS: STREET 1: 315 SO BEVERLY DRIVE, SUITE 400 CITY: BEVERLY HILLS STATE: CA ZIP: 90212 BUSINESS PHONE: 3105520529 MAIL ADDRESS: STREET 1: 315 SO BEVERLY DRIVE, SUITE 400 CITY: BEVERLY HILLS STATE: CA ZIP: 90212 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001126735 XXXXXXXX 09-30-2018 09-30-2018 false MOGY JOEL R INVESTMENT COUNSEL INC

315 SO BEVERLY DRIVE, SUITE 400 BEVERLY HILLS CA 90212

13F HOLDINGS REPORT 028-05915 N Joel R. Mogy President 310-552-0529 /s/ Joel R. Mogy Beverly Hills CA 10-31-2018 0 122 744119 INFORMATION TABLE 2 fp0036848_13fhr-table.xml 13F INFORMATION TABLE AT&T INC COM 00206R102 5566 165759 SH SOLE 0 0 165759 ABBOTT LABS COM 002824100 5102 69541 SH SOLE 0 0 69541 ABBVIE INC COM 00287Y109 6702 70856 SH SOLE 0 0 70856 ADOBE SYS INC COM 00724F101 8707 32255 SH SOLE 0 0 32255 AIR LEASE CORP CL A 00912X302 326 7100 SH SOLE 0 0 7100 ALIBABA GROUP HLDG LTD SPONSORED ADS 01609W102 2405 14595 SH SOLE 0 0 14595 ALPHABET INC CAP STK CL C 02079K107 24652 20656 SH SOLE 0 0 20656 ALPHABET INC CAP STK CL A 02079K305 18228 15101 SH SOLE 0 0 15101 ALTRIA GROUP INC COM 02209S103 4031 66835 SH SOLE 0 0 66835 AMAZON COM INC COM 023135106 34608 17278 SH SOLE 0 0 17278 AMGEN INC COM 031162100 1407 6790 SH SOLE 0 0 6790 APPLE INC COM 037833100 50140 222116 SH SOLE 0 0 222116 AUTOMATIC DATA PROCESSING IN COM 053015103 286 1900 SH SOLE 0 0 1900 BP PLC SPONSORED ADR 055622104 290 6300 SH SOLE 0 0 6300 BAIDU INC SPON ADR REP A 056752108 258 1130 SH SOLE 0 0 1130 BECTON DICKINSON & CO COM 075887109 457 1750 SH SOLE 0 0 1750 BED BATH & BEYOND INC COM 075896100 202 13437 SH SOLE 0 0 13437 BERKSHIRE HATHAWAY INC DEL CL A 084670108 4160 13 SH SOLE 0 0 13 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 37008 172845 SH SOLE 0 0 172845 BIOGEN INC COM 09062X103 2297 6500 SH SOLE 0 0 6500 BLACKROCK INC COM 09247X101 3214 6818 SH SOLE 0 0 6818 BOEING CO COM 097023105 11109 29872 SH SOLE 0 0 29872 BOOKING HLDGS INC COM 09857L108 1855 935 SH SOLE 0 0 935 BRISTOL MYERS SQUIBB CO COM 110122108 1930 31095 SH SOLE 0 0 31095 CSX CORP COM 126408103 2370 32000 SH SOLE 0 0 32000 CVS HEALTH CORP COM 126650100 217 2757 SH SOLE 0 0 2757 CHARTER COMMUNICATIONS INC N CL A 16119P108 385 1182 SH SOLE 0 0 1182 CHEVRON CORP NEW COM 166764100 2765 22609 SH SOLE 0 0 22609 CISCO SYS INC COM 17275R102 25633 526896 SH SOLE 0 0 526896 COCA COLA CO COM 191216100 1331 28826 SH SOLE 0 0 28826 COLGATE PALMOLIVE CO COM 194162103 402 6000 SH SOLE 0 0 6000 COMCAST CORP NEW CL A 20030N101 1668 47096 SH SOLE 0 0 47096 CONOCOPHILLIPS COM 20825C104 243 3145 SH SOLE 0 0 3145 COSTCO WHSL CORP NEW COM 22160K105 25678 109323 SH SOLE 0 0 109323 CRANE CO COM 224399105 668 6790 SH SOLE 0 0 6790 DISNEY WALT CO COM DISNEY 254687106 15900 135964 SH SOLE 0 0 135964 DUNKIN BRANDS GROUP INC COM 265504100 295 4000 SH SOLE 0 0 4000 EQUINIX INC COM PAR $0.001 29444U700 4612 10654 SH SOLE 0 0 10654 EXACT SCIENCES CORP COM 30063P105 221 2800 SH SOLE 0 0 2800 EXXON MOBIL CORP COM 30231G102 5900 69395 SH SOLE 0 0 69395 FACEBOOK INC CL A 30303M102 15139 92051 SH SOLE 0 0 92051 FEDEX CORP COM 31428X106 450 1870 SH SOLE 0 0 1870 GENERAL ELECTRIC CO COM 369604103 122 10800 SH SOLE 0 0 10800 GENERAL MLS INC COM 370334104 438 10200 SH SOLE 0 0 10200 HOME DEPOT INC COM 437076102 23103 111530 SH SOLE 0 0 111530 HONEYWELL INTL INC COM 438516106 1115 6700 SH SOLE 0 0 6700 IDEXX LABS INC COM 45168D104 13332 53401 SH SOLE 0 0 53401 ILLINOIS TOOL WKS INC COM 452308109 315 2235 SH SOLE 0 0 2235 INTEL CORP COM 458140100 5431 114847 SH SOLE 0 0 114847 INTERNATIONAL BUSINESS MACHS COM 459200101 1548 10240 SH SOLE 0 0 10240 INVESCO QQQ TR UNIT SER 1 46090E103 249 1338 SH SOLE 0 0 1338 INTUIT COM 461202103 15567 68455 SH SOLE 0 0 68455 INTUITIVE SURGICAL INC COM NEW 46120E602 10341 18015 SH SOLE 0 0 18015 ISHARES TR CORE S&P MCP ETF 464287507 9260 46001 SH SOLE 0 0 46001 ISHARES TR RUSSELL 2000 ETF 464287655 1113 6604 SH SOLE 0 0 6604 ISHARES TR CORE S&P SCP ETF 464287804 4243 48638 SH SOLE 0 0 48638 JPMORGAN CHASE & CO COM 46625H100 796 7054 SH SOLE 0 0 7054 JOHNSON & JOHNSON COM 478160104 25014 181037 SH SOLE 0 0 181037 KELLOGG CO COM 487836108 364 5200 SH SOLE 0 0 5200 KRAFT HEINZ CO COM 500754106 569 10324 SH SOLE 0 0 10324 LIVE NATION ENTERTAINMENT IN COM 538034109 1362 25000 SH SOLE 0 0 25000 LOCKHEED MARTIN CORP COM 539830109 1072 3100 SH SOLE 0 0 3100 LOWES COS INC COM 548661107 439 3825 SH SOLE 0 0 3825 MASTERCARD INCORPORATED CL A 57636Q104 9568 42979 SH SOLE 0 0 42979 MCCORMICK & CO INC COM NON VTG 579780206 422 3200 SH SOLE 0 0 3200 MCDONALDS CORP COM 580135101 1264 7553 SH SOLE 0 0 7553 MERCK & CO INC COM 58933Y105 3292 46402 SH SOLE 0 0 46402 MERCURY GENL CORP NEW COM 589400100 251 5000 SH SOLE 0 0 5000 MICROSOFT CORP COM 594918104 39376 344285 SH SOLE 0 0 344285 MONDELEZ INTL INC CL A 609207105 2571 59846 SH SOLE 0 0 59846 NETFLIX INC COM 64110L106 3949 10555 SH SOLE 0 0 10555 NEXTERA ENERGY INC COM 65339F101 2598 15500 SH SOLE 0 0 15500 NIKE INC CL B 654106103 10156 119876 SH SOLE 0 0 119876 NVIDIA CORP COM 67066G104 1318 4690 SH SOLE 0 0 4690 ORACLE CORP COM 68389X105 11115 215577 SH SOLE 0 0 215577 PPG INDS INC COM 693506107 415 3800 SH SOLE 0 0 3800 PACWEST BANCORP DEL COM 695263103 334 7000 SH SOLE 0 0 7000 PALO ALTO NETWORKS INC COM 697435105 6367 28267 SH SOLE 0 0 28267 PEPSICO INC COM 713448108 14268 127618 SH SOLE 0 0 127618 PFIZER INC COM 717081103 6247 141754 SH SOLE 0 0 141754 PHILIP MORRIS INTL INC COM 718172109 3182 39025 SH SOLE 0 0 39025 PHILLIPS 66 COM 718546104 221 1957 SH SOLE 0 0 1957 PRICE T ROWE GROUP INC COM 74144T108 2467 22600 SH SOLE 0 0 22600 PROCTER AND GAMBLE CO COM 742718109 12297 147744 SH SOLE 0 0 147744 PROLOGIS INC COM 74340W103 3601 53125 SH SOLE 0 0 53125 RAYTHEON CO COM NEW 755111507 2087 10100 SH SOLE 0 0 10100 ROYAL DUTCH SHELL PLC SPONS ADR A 780259206 295 4336 SH SOLE 0 0 4336 SPDR S&P 500 ETF TR TR UNIT 78462F103 888 3054 SH SOLE 0 0 3054 SALESFORCE COM INC COM 79466L302 29975 188487 SH SOLE 0 0 188487 SCHLUMBERGER LTD COM 806857108 298 4888 SH SOLE 0 0 4888 SCHWAB CHARLES CORP NEW COM 808513105 3043 61910 SH SOLE 0 0 61910 SIMON PPTY GROUP INC NEW COM 828806109 2487 14068 SH SOLE 0 0 14068 SOUTHERN CO COM 842587107 1515 34741 SH SOLE 0 0 34741 STARBUCKS CORP COM 855244109 20096 353561 SH SOLE 0 0 353561 STRYKER CORP COM 863667101 15604 87822 SH SOLE 0 0 87822 TEXTRON INC COM 883203101 238 3328 SH SOLE 0 0 3328 3M CO COM 88579Y101 2222 10545 SH SOLE 0 0 10545 US BANCORP DEL COM NEW 902973304 526 9959 SH SOLE 0 0 9959 UNION PAC CORP COM 907818108 9924 60945 SH SOLE 0 0 60945 UNITED PARCEL SERVICE INC CL B 911312106 350 3000 SH SOLE 0 0 3000 VANECK VECTORS ETF TR BIOTECH ETF 92189F726 2362 17365 SH SOLE 0 0 17365 VANGUARD TAX MANAGED INTL FD FTSE DEV MKT ETF 921943858 252 5820 SH SOLE 0 0 5820 VANGUARD WHITEHALL FDS INC HIGH DIV YLD 921946406 769 8825 SH SOLE 0 0 8825 VANGUARD INDEX FDS MCAP VL IDXVIP 922908512 244 2160 SH SOLE 0 0 2160 VANGUARD INDEX FDS SM CP VAL ETF 922908611 2261 16226 SH SOLE 0 0 16226 VANGUARD INDEX FDS MID CAP ETF 922908629 1453 8851 SH SOLE 0 0 8851 VANGUARD INDEX FDS GROWTH ETF 922908736 829 5150 SH SOLE 0 0 5150 VANGUARD INDEX FDS VALUE ETF 922908744 703 6350 SH SOLE 0 0 6350 VANGUARD INDEX FDS SMALL CP ETF 922908751 337 2075 SH SOLE 0 0 2075 VANGUARD INDEX FDS TOTAL STK MKT 922908769 889 5939 SH SOLE 0 0 5939 VERIZON COMMUNICATIONS INC COM 92343V104 10734 201057 SH SOLE 0 0 201057 VISA INC COM CL A 92826C839 29930 199416 SH SOLE 0 0 199416 WEC ENERGY GROUP INC COM 92939U106 1162 17408 SH SOLE 0 0 17408 WALMART INC COM 931142103 2074 22082 SH SOLE 0 0 22082 WALGREENS BOOTS ALLIANCE INC COM 931427108 787 10792 SH SOLE 0 0 10792 WELLS FARGO CO NEW COM 949746101 504 9595 SH SOLE 0 0 9595 WILLIAMS SONOMA INC COM 969904101 637 9700 SH SOLE 0 0 9700 YUM BRANDS INC COM 988498101 880 9680 SH SOLE 0 0 9680 YUM CHINA HLDGS INC COM 98850P109 340 9680 SH SOLE 0 0 9680 ACCENTURE PLC IRELAND SHS CLASS A G1151C101 15572 91491 SH SOLE 0 0 91491 LAZARD LTD SHS A G54050102 870 18070 SH SOLE 0 0 18070 MEDTRONIC PLC SHS G5960L103 1093 11107 SH SOLE 0 0 11107