President

0001398344-17-002045.txt : 20170214 0001398344-17-002045.hdr.sgml : 20170214 20170214121533 ACCESSION NUMBER: 0001398344-17-002045 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20161231 FILED AS OF DATE: 20170214 DATE AS OF CHANGE: 20170214 EFFECTIVENESS DATE: 20170214 FILER: COMPANY DATA: COMPANY CONFORMED NAME: MOGY JOEL R INVESTMENT COUNSEL INC CENTRAL INDEX KEY: 0001126735 IRS NUMBER: 953533539 STATE OF INCORPORATION: CA FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-05915 FILM NUMBER: 17605662 BUSINESS ADDRESS: STREET 1: 315 SO BEVERLY DRIVE, SUITE 400 CITY: BEVERLY HILLS STATE: CA ZIP: 90212 BUSINESS PHONE: 3105520529 MAIL ADDRESS: STREET 1: 315 SO BEVERLY DRIVE, SUITE 400 CITY: BEVERLY HILLS STATE: CA ZIP: 90212 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001126735 XXXXXXXX 12-31-2016 12-31-2016 false MOGY JOEL R INVESTMENT COUNSEL INC

315 So Beverly Drive, Suite 400 Beverly Hills CA 90212

13F HOLDINGS REPORT 028-05915 N Joel R. Mogy President 310-552-0529 /s/ Joel R. Mogy Beverly Hills CA 02-13-2017 0 124 551200 INFORMATION TABLE 2 fp0023881_13fhr-table.xml 13F INFORMATION TABLE AT&T INC COM 00206R102 9073 213341 SH SOLE 0 0 213341 ABBOTT LABS COM 002824100 2806 73066 SH SOLE 0 0 73066 ABBVIE INC COM 00287Y109 4574 73041 SH SOLE 0 0 73041 ADOBE SYS INC COM 00724F101 1853 18000 SH SOLE 0 0 18000 AIR LEASE CORP CL A 00912X302 244 7100 SH SOLE 0 0 7100 ALPHABET INC CAP STK CL C 02079K107 15639 20263 SH SOLE 0 0 20263 ALPHABET INC CAP STK CL A 02079K305 12016 15163 SH SOLE 0 0 15163 ALTRIA GROUP INC COM 02209S103 4881 72185 SH SOLE 0 0 72185 AMAZON COM INC COM 023135106 11001 14670 SH SOLE 0 0 14670 AMGEN INC COM 031162100 863 5900 SH SOLE 0 0 5900 APPLE INC COM 037833100 27307 235768 SH SOLE 0 0 235768 AUTOZONE INC COM 053332102 8261 10460 SH SOLE 0 0 10460 BP PLC SPONSORED ADR 055622104 235 6300 SH SOLE 0 0 6300 BECTON DICKINSON & CO COM 075887109 298 1800 SH SOLE 0 0 1800 BED BATH & BEYOND INC COM 075896100 3203 78813 SH SOLE 0 0 78813 BERKSHIRE HATHAWAY INC DEL CL A 084670108 3174 13 SH SOLE 0 0 13 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 27862 170954 SH SOLE 0 0 170954 BIOGEN INC COM 09062X103 1843 6500 SH SOLE 0 0 6500 BOEING CO COM 097023105 3710 23830 SH SOLE 0 0 23830 BRISTOL MYERS SQUIBB CO COM 110122108 1905 32597 SH SOLE 0 0 32597 CSX CORP COM 126408103 1150 32000 SH SOLE 0 0 32000 CVS HEALTH CORP COM 126650100 235 2981 SH SOLE 0 0 2981 CELGENE CORP COM 151020104 2188 18900 SH SOLE 0 0 18900 CHARTER COMMUNICATIONS INC N CL A 16119P108 341 1183 SH SOLE 0 0 1183 CHEVRON CORP NEW COM 166764100 3602 30601 SH SOLE 0 0 30601 CISCO SYS INC COM 17275R102 16432 543750 SH SOLE 0 0 543750 COCA COLA CO COM 191216100 1254 30234 SH SOLE 0 0 30234 COLGATE PALMOLIVE CO COM 194162103 401 6124 SH SOLE 0 0 6124 COMCAST CORP NEW CL A 20030N101 1646 23842 SH SOLE 0 0 23842 COSTCO WHSL CORP NEW COM 22160K105 17281 107932 SH SOLE 0 0 107932 CRANE CO COM 224399105 504 6990 SH SOLE 0 0 6990 DENTSPLY SIRONA INC COM 24906P109 219 3800 SH SOLE 0 0 3800 DISNEY WALT CO COM DISNEY 254687106 14306 137263 SH SOLE 0 0 137263 DOMINION RES INC VA NEW COM 25746U109 583 7612 SH SOLE 0 0 7612 DUNKIN BRANDS GROUP INC COM 265504100 210 4000 SH SOLE 0 0 4000 EXPRESS SCRIPTS HLDG CO COM 30219G108 8725 126835 SH SOLE 0 0 126835 EXXON MOBIL CORP COM 30231G102 13272 147039 SH SOLE 0 0 147039 FACEBOOK INC CL A 30303M102 9726 84540 SH SOLE 0 0 84540 FEDEX CORP COM 31428X106 344 1850 SH SOLE 0 0 1850 FINANCIAL ENGINES INC COM 317485100 9300 253066 SH SOLE 0 0 253066 GENERAL ELECTRIC CO COM 369604103 12455 394141 SH SOLE 0 0 394141 GENERAL MLS INC COM 370334104 630 10200 SH SOLE 0 0 10200 HOME DEPOT INC COM 437076102 14247 106260 SH SOLE 0 0 106260 HONEYWELL INTL INC COM 438516106 776 6700 SH SOLE 0 0 6700 IDEXX LABS INC COM 45168D104 5875 50102 SH SOLE 0 0 50102 ILLINOIS TOOL WKS INC COM 452308109 269 2200 SH SOLE 0 0 2200 INTEL CORP COM 458140100 4361 120231 SH SOLE 0 0 120231 INTERNATIONAL BUSINESS MACHS COM 459200101 3204 19302 SH SOLE 0 0 19302 INTUIT COM 461202103 5465 47685 SH SOLE 0 0 47685 INTUITIVE SURGICAL INC COM NEW 46120E602 2850 4494 SH SOLE 0 0 4494 ISHARES TR CORE S&P MCP ETF 464287507 2718 16438 SH SOLE 0 0 16438 ISHARES TR RUSSELL 2000 ETF 464287655 944 6998 SH SOLE 0 0 6998 ISHARES TR CORE S&P SCP ETF 464287804 1059 7700 SH SOLE 0 0 7700 JPMORGAN CHASE & CO COM 46625H100 547 6343 SH SOLE 0 0 6343 JOHNSON & JOHNSON COM 478160104 20802 180561 SH SOLE 0 0 180561 KELLOGG CO COM 487836108 383 5200 SH SOLE 0 0 5200 KRAFT HEINZ CO COM 500754106 916 10490 SH SOLE 0 0 10490 LOCKHEED MARTIN CORP COM 539830109 800 3200 SH SOLE 0 0 3200 LOWES COS INC COM 548661107 277 3900 SH SOLE 0 0 3900 LUXOTTICA GROUP S P A SPONSORED ADR 55068R202 209 3900 SH SOLE 0 0 3900 MASTERCARD INCORPORATED CL A 57636Q104 4215 40820 SH SOLE 0 0 40820 MCCORMICK & CO INC COM NON VTG 579780206 350 3750 SH SOLE 0 0 3750 MCDONALDS CORP COM 580135101 919 7553 SH SOLE 0 0 7553 MEAD JOHNSON NUTRITION CO COM 582839106 405 5725 SH SOLE 0 0 5725 MERCK & CO INC COM 58933Y105 3059 51960 SH SOLE 0 0 51960 MERCURY GENL CORP NEW COM 589400100 301 5000 SH SOLE 0 0 5000 MICROSOFT CORP COM 594918104 21248 341944 SH SOLE 0 0 341944 MONDELEZ INTL INC CL A 609207105 2655 59886 SH SOLE 0 0 59886 NETFLIX INC COM 64110L106 1082 8736 SH SOLE 0 0 8736 NEXTERA ENERGY INC COM 65339F101 2013 16850 SH SOLE 0 0 16850 NIKE INC CL B 654106103 6864 135044 SH SOLE 0 0 135044 NORDSTROM INC COM 655664100 496 10350 SH SOLE 0 0 10350 NOVARTIS A G SPONSORED ADR 66987V109 225 3086 SH SOLE 0 0 3086 O REILLY AUTOMOTIVE INC NEW COM 67103H107 4063 14595 SH SOLE 0 0 14595 ORACLE CORP COM 68389X105 9441 245527 SH SOLE 0 0 245527 PPG INDS INC COM 693506107 360 3800 SH SOLE 0 0 3800 PACWEST BANCORP DEL COM 695263103 381 7000 SH SOLE 0 0 7000 PALO ALTO NETWORKS INC COM 697435105 2970 23748 SH SOLE 0 0 23748 PAREXEL INTL CORP COM 699462107 207 3150 SH SOLE 0 0 3150 PEPSICO INC COM 713448108 13163 125808 SH SOLE 0 0 125808 PFIZER INC COM 717081103 4719 145304 SH SOLE 0 0 145304 PHILIP MORRIS INTL INC COM 718172109 4929 53875 SH SOLE 0 0 53875 PRICE T ROWE GROUP INC COM 74144T108 3225 42850 SH SOLE 0 0 42850 PRICELINE GRP INC COM NEW 741503403 1283 875 SH SOLE 0 0 875 PROCTER AND GAMBLE CO COM 742718109 12669 150681 SH SOLE 0 0 150681 QUALCOMM INC COM 747525103 218 3350 SH SOLE 0 0 3350 RAYTHEON CO COM NEW 755111507 1434 10100 SH SOLE 0 0 10100 ROYAL DUTCH SHELL PLC SPONS ADR A 780259206 597 10986 SH SOLE 0 0 10986 SPDR S&P 500 ETF TR TR UNIT 78462F103 772 3454 SH SOLE 0 0 3454 SALESFORCE COM INC COM 79466L302 11897 173781 SH SOLE 0 0 173781 SCHEIN HENRY INC COM 806407102 6632 43715 SH SOLE 0 0 43715 SCHLUMBERGER LTD COM 806857108 2283 27196 SH SOLE 0 0 27196 SCHWAB CHARLES CORP NEW COM 808513105 771 19525 SH SOLE 0 0 19525 SIMON PPTY GROUP INC NEW COM 828806109 3619 20369 SH SOLE 0 0 20369 SOUTHERN CO COM 842587107 1960 39841 SH SOLE 0 0 39841 STARBUCKS CORP COM 855244109 18808 338754 SH SOLE 0 0 338754 STRYKER CORP COM 863667101 10600 88473 SH SOLE 0 0 88473 3M CO COM 88579Y101 1883 10545 SH SOLE 0 0 10545 TIME WARNER INC COM NEW 887317303 3590 37186 SH SOLE 0 0 37186 TRAVELERS COMPANIES INC COM 89417E109 258 2106 SH SOLE 0 0 2106 US BANCORP DEL COM NEW 902973304 563 10959 SH SOLE 0 0 10959 UNION PAC CORP COM 907818108 6399 61718 SH SOLE 0 0 61718 UNITED PARCEL SERVICE INC CL B 911312106 344 3000 SH SOLE 0 0 3000 VANGUARD WHITEHALL FDS INC HIGH DIV YLD 921946406 792 10450 SH SOLE 0 0 10450 VANGUARD INDEX FDS MCAP VL IDXVIP 922908512 223 2290 SH SOLE 0 0 2290 VANGUARD INDEX FDS SM CP VAL ETF 922908611 1951 16125 SH SOLE 0 0 16125 VANGUARD INDEX FDS MID CAP ETF 922908629 1101 8363 SH SOLE 0 0 8363 VANGUARD INDEX FDS GROWTH ETF 922908736 624 5600 SH SOLE 0 0 5600 VANGUARD INDEX FDS VALUE ETF 922908744 732 7875 SH SOLE 0 0 7875 VANGUARD INDEX FDS SMALL CP ETF 922908751 230 1785 SH SOLE 0 0 1785 VANGUARD INDEX FDS TOTAL STK MKT 922908769 358 3104 SH SOLE 0 0 3104 VERIZON COMMUNICATIONS INC COM 92343V104 12043 225613 SH SOLE 0 0 225613 VISA INC COM CL A 92826C839 15340 196611 SH SOLE 0 0 196611 WEC ENERGY GROUP INC COM 92939U106 1483 25290 SH SOLE 0 0 25290 WAL-MART STORES INC COM 931142103 1623 23482 SH SOLE 0 0 23482 WALGREENS BOOTS ALLIANCE INC COM 931427108 930 11242 SH SOLE 0 0 11242 WELLS FARGO & CO NEW COM 949746101 1601 29059 SH SOLE 0 0 29059 WILLIAMS SONOMA INC COM 969904101 731 15100 SH SOLE 0 0 15100 YUM BRANDS INC COM 988498101 613 9680 SH SOLE 0 0 9680 YUM CHINA HLDGS INC COM 98850P109 253 9680 SH SOLE 0 0 9680 ALLERGAN PLC SHS G0177J108 3424 16303 SH SOLE 0 0 16303 ACCENTURE PLC IRELAND SHS CLASS A G1151C101 9363 79940 SH SOLE 0 0 79940 JOHNSON CTLS INTL PLC SHS G51502105 1157 28078 SH SOLE 0 0 28078 MEDTRONIC PLC SHS G5960L103 1504 21120 SH SOLE 0 0 21120