0001398344-16-016010.txt : 20160803 0001398344-16-016010.hdr.sgml : 20160803 20160803143352 ACCESSION NUMBER: 0001398344-16-016010 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20160630 FILED AS OF DATE: 20160803 DATE AS OF CHANGE: 20160803 EFFECTIVENESS DATE: 20160803 FILER: COMPANY DATA: COMPANY CONFORMED NAME: MOGY JOEL R INVESTMENT COUNSEL INC CENTRAL INDEX KEY: 0001126735 IRS NUMBER: 953533539 STATE OF INCORPORATION: CA FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-05915 FILM NUMBER: 161803425 BUSINESS ADDRESS: STREET 1: 315 SO BEVERLY DRIVE, SUITE 400 CITY: BEVERLY HILLS STATE: CA ZIP: 90212 BUSINESS PHONE: 3105520529 MAIL ADDRESS: STREET 1: 315 SO BEVERLY DRIVE, SUITE 400 CITY: BEVERLY HILLS STATE: CA ZIP: 90212 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001126735 XXXXXXXX 06-30-2016 06-30-2016 false MOGY JOEL R INVESTMENT COUNSEL INC

315 So Beverly Drive, Suite 400 Beverly Hills CA 90212

13F HOLDINGS REPORT 028-05915 N Joel R. Mogy 310-552-0529 /s/ Joel R. Mogy Beverly Hills CA 07-29-2016 0 123 539860 INFORMATION TABLE 2 fp0020525_13fhr-table.xml 13F INFORMATION TABLE AT&T INC COM 00206R102 9088 210312 SH SOLE 0 0 210312 ABBOTT LABS COM 002824100 2770 70466 SH SOLE 0 0 70466 ABBVIE INC COM 00287Y109 4524 73066 SH SOLE 0 0 73066 ADOBE SYS INC COM 00724F101 1667 17400 SH SOLE 0 0 17400 ALPHABET INC CAP STK CL C 02079K107 13998 20226 SH SOLE 0 0 20226 ALPHABET INC CAP STK CL A 02079K305 10882 15468 SH SOLE 0 0 15468 ALTRIA GROUP INC COM 02209S103 4916 71285 SH SOLE 0 0 71285 AMAZON COM INC COM 023135106 9013 12594 SH SOLE 0 0 12594 AMGEN INC COM 031162100 898 5900 SH SOLE 0 0 5900 APPLE INC COM 037833100 22718 237634 SH SOLE 0 0 237634 AUTOZONE INC COM 053332102 9776 12315 SH SOLE 0 0 12315 BP PLC SPONSORED ADR 055622104 224 6300 SH SOLE 0 0 6300 BECTON DICKINSON & CO COM 075887109 305 1800 SH SOLE 0 0 1800 BED BATH & BEYOND INC COM 075896100 7616 176209 SH SOLE 0 0 176209 BERKSHIRE HATHAWAY INC DEL CL A 084670108 2604 12 SH SOLE 0 0 12 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 24648 170234 SH SOLE 0 0 170234 BIOGEN INC COM 09062X103 1572 6500 SH SOLE 0 0 6500 BOEING CO COM 097023105 2479 19090 SH SOLE 0 0 19090 BRISTOL MYERS SQUIBB CO COM 110122108 2398 32597 SH SOLE 0 0 32597 CSX CORP COM 126408103 835 32000 SH SOLE 0 0 32000 CVS HEALTH CORP COM 126650100 285 2981 SH SOLE 0 0 2981 CELGENE CORP COM 151020104 2206 22370 SH SOLE 0 0 22370 CHARTER COMMUNICATIONS INC N CL A 16119P108 270 1183 SH SOLE 0 0 1183 CHEVRON CORP NEW COM 166764100 3208 30601 SH SOLE 0 0 30601 CISCO SYS INC COM 17275R102 15637 545024 SH SOLE 0 0 545024 COCA COLA CO COM 191216100 1371 30234 SH SOLE 0 0 30234 COLGATE PALMOLIVE CO COM 194162103 448 6124 SH SOLE 0 0 6124 COMCAST CORP NEW CL A 20030N101 1554 23842 SH SOLE 0 0 23842 COSTCO WHSL CORP NEW COM 22160K105 16636 105932 SH SOLE 0 0 105932 CRANE CO COM 224399105 396 6990 SH SOLE 0 0 6990 DENTSPLY SIRONA INC COM 24906P109 236 3800 SH SOLE 0 0 3800 DISNEY WALT CO COM DISNEY 254687106 13362 136598 SH SOLE 0 0 136598 DOLLAR GEN CORP NEW COM 256677105 516 5490 SH SOLE 0 0 5490 DOMINION RES INC VA NEW COM 25746U109 593 7612 SH SOLE 0 0 7612 EXPRESS SCRIPTS HLDG CO COM 30219G108 10251 135235 SH SOLE 0 0 135235 EXXON MOBIL CORP COM 30231G102 13712 146272 SH SOLE 0 0 146272 FACEBOOK INC CL A 30303M102 6132 53655 SH SOLE 0 0 53655 FEDEX CORP COM 31428X106 281 1850 SH SOLE 0 0 1850 FINANCIAL ENGINES INC COM 317485100 6343 245174 SH SOLE 0 0 245174 FRANKLIN RES INC COM 354613101 200 6000 SH SOLE 0 0 6000 GENERAL ELECTRIC CO COM 369604103 6175 196141 SH SOLE 0 0 196141 GENERAL MLS INC COM 370334104 727 10200 SH SOLE 0 0 10200 GILEAD SCIENCES INC COM 375558103 5894 70655 SH SOLE 0 0 70655 HOME DEPOT INC COM 437076102 9648 75559 SH SOLE 0 0 75559 HONEYWELL INTL INC COM 438516106 779 6700 SH SOLE 0 0 6700 IDEXX LABS INC COM 45168D104 4743 51080 SH SOLE 0 0 51080 ILLINOIS TOOL WKS INC COM 452308109 229 2200 SH SOLE 0 0 2200 INTEL CORP COM 458140100 4058 123731 SH SOLE 0 0 123731 INTERNATIONAL BUSINESS MACHS COM 459200101 2930 19302 SH SOLE 0 0 19302 INTUIT COM 461202103 2754 24675 SH SOLE 0 0 24675 INTUITIVE SURGICAL INC COM NEW 46120E602 2774 4194 SH SOLE 0 0 4194 ISHARES TR CORE S&P MCP ETF 464287507 2329 15588 SH SOLE 0 0 15588 ISHARES TR RUSSELL 2000 ETF 464287655 805 6998 SH SOLE 0 0 6998 ISHARES TR CORE S&P SCP ETF 464287804 773 6650 SH SOLE 0 0 6650 JPMORGAN CHASE & CO COM 46625H100 394 6343 SH SOLE 0 0 6343 JOHNSON & JOHNSON COM 478160104 21935 180836 SH SOLE 0 0 180836 JOHNSON CTLS INC COM 478366107 1487 33600 SH SOLE 0 0 33600 KELLOGG CO COM 487836108 425 5200 SH SOLE 0 0 5200 KRAFT HEINZ CO COM 500754106 955 10790 SH SOLE 0 0 10790 LOCKHEED MARTIN CORP COM 539830109 819 3300 SH SOLE 0 0 3300 LOWES COS INC COM 548661107 420 5300 SH SOLE 0 0 5300 LUXOTTICA GROUP S P A SPONSORED ADR 55068R202 8155 166910 SH SOLE 0 0 166910 MASTERCARD INC CL A 57636Q104 1954 22195 SH SOLE 0 0 22195 MCCORMICK & CO INC COM NON VTG 579780206 400 3750 SH SOLE 0 0 3750 MCDONALDS CORP COM 580135101 897 7453 SH SOLE 0 0 7453 MERCK & CO INC COM 58933Y105 2993 51960 SH SOLE 0 0 51960 MERCURY GENL CORP NEW COM 589400100 266 5000 SH SOLE 0 0 5000 MICROSOFT CORP COM 594918104 17634 344612 SH SOLE 0 0 344612 MONDELEZ INTL INC CL A 609207105 2775 60986 SH SOLE 0 0 60986 NETFLIX INC COM 64110L106 555 6066 SH SOLE 0 0 6066 NEXTERA ENERGY INC COM 65339F101 2297 17616 SH SOLE 0 0 17616 NIKE INC CL B 654106103 6399 115924 SH SOLE 0 0 115924 NORDSTROM INC COM 655664100 394 10350 SH SOLE 0 0 10350 O REILLY AUTOMOTIVE INC NEW COM 67103H107 2387 8805 SH SOLE 0 0 8805 ORACLE CORP COM 68389X105 10054 245639 SH SOLE 0 0 245639 PPG INDS INC COM 693506107 396 3800 SH SOLE 0 0 3800 PACWEST BANCORP DEL COM 695263103 278 7000 SH SOLE 0 0 7000 PALO ALTO NETWORKS INC COM 697435105 2970 24215 SH SOLE 0 0 24215 PAREXEL INTL CORP COM 699462107 220 3500 SH SOLE 0 0 3500 PEPSICO INC COM 713448108 12859 121383 SH SOLE 0 0 121383 PFIZER INC COM 717081103 4993 141804 SH SOLE 0 0 141804 PHILIP MORRIS INTL INC COM 718172109 5495 54025 SH SOLE 0 0 54025 PRICE T ROWE GROUP INC COM 74144T108 3415 46800 SH SOLE 0 0 46800 PRICELINE GRP INC COM NEW 741503403 1055 845 SH SOLE 0 0 845 PROCTER & GAMBLE CO COM 742718109 12806 151244 SH SOLE 0 0 151244 QUALCOMM INC COM 747525103 245 4570 SH SOLE 0 0 4570 RAYTHEON CO COM NEW 755111507 1373 10100 SH SOLE 0 0 10100 ROYAL DUTCH SHELL PLC SPONS ADR A 780259206 607 10986 SH SOLE 0 0 10986 SPDR S&P 500 ETF TR TR UNIT 78462F103 724 3454 SH SOLE 0 0 3454 SALESFORCE COM INC COM 79466L302 13184 166020 SH SOLE 0 0 166020 SCHEIN HENRY INC COM 806407102 6829 38625 SH SOLE 0 0 38625 SCHLUMBERGER LTD COM 806857108 2530 31996 SH SOLE 0 0 31996 SCHWAB CHARLES CORP NEW COM 808513105 509 20125 SH SOLE 0 0 20125 SIMON PPTY GROUP INC NEW COM 828806109 4582 21127 SH SOLE 0 0 21127 SOUTHERN CO COM 842587107 2249 41941 SH SOLE 0 0 41941 STARBUCKS CORP COM 855244109 19512 341604 SH SOLE 0 0 341604 STERICYCLE INC COM 858912108 9188 88245 SH SOLE 0 0 88245 STRYKER CORP COM 863667101 10690 89208 SH SOLE 0 0 89208 3M CO COM 88579Y101 1903 10864 SH SOLE 0 0 10864 TIME WARNER INC COM NEW 887317303 2735 37186 SH SOLE 0 0 37186 TRAVELERS COMPANIES INC COM 89417E109 251 2106 SH SOLE 0 0 2106 US BANCORP DEL COM NEW 902973304 345 8559 SH SOLE 0 0 8559 UNION PAC CORP COM 907818108 5709 65438 SH SOLE 0 0 65438 UNITED PARCEL SERVICE INC CL B 911312106 323 3000 SH SOLE 0 0 3000 VANGUARD WHITEHALL FDS INC HIGH DIV YLD 921946406 690 9650 SH SOLE 0 0 9650 VANGUARD INDEX FDS MCAP VL IDXVIP 922908512 204 2290 SH SOLE 0 0 2290 VANGUARD INDEX FDS SM CP VAL ETF 922908611 1684 15995 SH SOLE 0 0 15995 VANGUARD INDEX FDS MID CAP ETF 922908629 1034 8363 SH SOLE 0 0 8363 VANGUARD INDEX FDS GROWTH ETF 922908736 590 5500 SH SOLE 0 0 5500 VANGUARD INDEX FDS VALUE ETF 922908744 659 7750 SH SOLE 0 0 7750 VANGUARD INDEX FDS TOTAL STK MKT 922908769 333 3104 SH SOLE 0 0 3104 VERIZON COMMUNICATIONS INC COM 92343V104 12578 225253 SH SOLE 0 0 225253 VISA INC COM CL A 92826C839 14381 193887 SH SOLE 0 0 193887 WEC ENERGY GROUP INC COM 92939U106 1651 25290 SH SOLE 0 0 25290 WAL-MART STORES INC COM 931142103 1715 23482 SH SOLE 0 0 23482 WALGREENS BOOTS ALLIANCE INC COM 931427108 974 11692 SH SOLE 0 0 11692 WELLS FARGO & CO NEW COM 949746101 1442 30459 SH SOLE 0 0 30459 WHOLE FOODS MKT INC COM 966837106 1671 52183 SH SOLE 0 0 52183 WILLIAMS SONOMA INC COM 969904101 932 17880 SH SOLE 0 0 17880 YUM BRANDS INC COM 988498101 803 9680 SH SOLE 0 0 9680 ALLERGAN PLC SHS G0177J108 5181 22418 SH SOLE 0 0 22418 ACCENTURE PLC IRELAND SHS CLASS A G1151C101 8743 77175 SH SOLE 0 0 77175 MEDTRONIC PLC SHS G5960L103 1839 21195 SH SOLE 0 0 21195