0001398344-16-012900.txt : 20160505 0001398344-16-012900.hdr.sgml : 20160505 20160505114340 ACCESSION NUMBER: 0001398344-16-012900 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20160331 FILED AS OF DATE: 20160505 DATE AS OF CHANGE: 20160505 EFFECTIVENESS DATE: 20160505 FILER: COMPANY DATA: COMPANY CONFORMED NAME: MOGY JOEL R INVESTMENT COUNSEL INC CENTRAL INDEX KEY: 0001126735 IRS NUMBER: 953533539 STATE OF INCORPORATION: CA FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-05915 FILM NUMBER: 161622432 BUSINESS ADDRESS: STREET 1: 315 SO BEVERLY DRIVE, SUITE 400 CITY: BEVERLY HILLS STATE: CA ZIP: 90212 BUSINESS PHONE: 3105520529 MAIL ADDRESS: STREET 1: 315 SO BEVERLY DRIVE, SUITE 400 CITY: BEVERLY HILLS STATE: CA ZIP: 90212 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001126735 XXXXXXXX 03-31-2016 03-31-2016 false MOGY JOEL R INVESTMENT COUNSEL INC
315 So Beverly Drive, Suite 400 Beverly Hills CA 90212
13F HOLDINGS REPORT 028-05915 N
Joel R. Mogy President 310-552-0529 /s/ Joel R. Mogy Beverly Hills CA 05-03-2016 0 123 539087
INFORMATION TABLE 2 fp0019416_13fhr-table.xml 13F INFORMATION TABLE AT&T INC COM 00206R102 8124 207412 SH SOLE 0 0 207412 ABBOTT LABORATORIES COM 002824100 2948 70466 SH SOLE 0 0 70466 ABBVIE INC COM 00287Y109 4168 72966 SH SOLE 0 0 72966 ADOBE SYSTEMS INC COM 00724F101 1632 17400 SH SOLE 0 0 17400 AIR LEASE CORP CL A COM 00912X302 228 7100 SH SOLE 0 0 7100 ALPHABET CLASS C COM 02079K107 15035 20182 SH SOLE 0 0 20182 ALPHABET CLASS A COM 02079K305 11794 15459 SH SOLE 0 0 15459 ALTRIA GROUP INC COM 02209S103 4479 71485 SH SOLE 0 0 71485 AMAZON.COM COM 023135106 7079 11925 SH SOLE 0 0 11925 AMGEN INC COM 031162100 885 5900 SH SOLE 0 0 5900 APPLE INC COM 037833100 25853 237209 SH SOLE 0 0 237209 AUTOZONE INC COM 053332102 9831 12340 SH SOLE 0 0 12340 BECTON DICKINSON & CO COM 075887109 273 1800 SH SOLE 0 0 1800 BED BATH & BEYOND INC COM 075896100 10110 203659 SH SOLE 0 0 203659 BERKSHIRE HATHAWAY INC CV CL A COM 084670108 2561 12 SH SOLE 0 0 12 BERKSHIRE HATHAWAY INC CLASS B COM 084670702 24061 169589 SH SOLE 0 0 169589 BIOGEN INC. COM 09062X103 1692 6500 SH SOLE 0 0 6500 BOEING COMPANY COM 097023105 2280 17960 SH SOLE 0 0 17960 BRISTOL MYERS SQUIBB CO COM 110122108 2082 32597 SH SOLE 0 0 32597 CSX CORP COM 126408103 824 32000 SH SOLE 0 0 32000 CVS HEALTH CORPORATION COM 126650100 309 2981 SH SOLE 0 0 2981 CELGENE CORP COM COM 151020104 2159 21570 SH SOLE 0 0 21570 CHEVRON CORP NEW COM 166764100 2968 31107 SH SOLE 0 0 31107 CISCO SYSTEMS INC COM 17275R102 15449 542649 SH SOLE 0 0 542649 COCA-COLA COMPANY COM 191216100 1403 30234 SH SOLE 0 0 30234 COLGATE PALMOLIVE CO COM 194162103 433 6124 SH SOLE 0 0 6124 COMCAST CORP CL A (NEW) COM 20030N101 1456 23842 SH SOLE 0 0 23842 COSTCO WHSL CORP (NEW) COM 22160K105 16695 105947 SH SOLE 0 0 105947 CRANE COMPANY COM 224399105 376 6990 SH SOLE 0 0 6990 DENTSPLY SIRONA INC COM 24906P109 234 3800 SH SOLE 0 0 3800 DISNEY WALT CO (HOLDING CO) COM 254687106 13476 135698 SH SOLE 0 0 135698 DOLLAR GEN CORP NEW COM 256677105 514 6000 SH SOLE 0 0 6000 DOMINION RESOURCES INC (NEW) COM 25746U109 572 7612 SH SOLE 0 0 7612 EXPRESS SCRIPTS HOLDING CO COM 30219G108 9511 138465 SH SOLE 0 0 138465 EXXON MOBIL CORP (NEW) COM 30231G102 12254 146601 SH SOLE 0 0 146601 FACEBOOK INC COM 30303M102 5420 47499 SH SOLE 0 0 47499 FEDEX CORP COM 31428X106 301 1850 SH SOLE 0 0 1850 FINANCIAL ENGINES COM 317485100 7475 237834 SH SOLE 0 0 237834 FRANKLIN RESOURCES INC COM 354613101 269 6900 SH SOLE 0 0 6900 GENERAL ELECTRIC CO COM 369604103 6184 194531 SH SOLE 0 0 194531 GENERAL MILLS INCORPORATED COM 370334104 646 10200 SH SOLE 0 0 10200 GILEAD SCIENCES COM 375558103 6738 73350 SH SOLE 0 0 73350 HOME DEPOT INC COM 437076102 9626 72144 SH SOLE 0 0 72144 HONEYWELL INTERNATIONAL INC COM 438516106 751 6700 SH SOLE 0 0 6700 IDEXX LABORATORIES COM 45168D104 4001 51080 SH SOLE 0 0 51080 ILLINOIS TOOL WORKS COM 452308109 225 2200 SH SOLE 0 0 2200 INTEL CORP COM 458140100 4003 123731 SH SOLE 0 0 123731 INTERNATIONAL BUSINESS MACHINE COM 459200101 3060 20202 SH SOLE 0 0 20202 INTUIT INC COM 461202103 1858 17860 SH SOLE 0 0 17860 INTUITIVE SURGICAL INC COM 46120E602 2481 4128 SH SOLE 0 0 4128 ISHARES S&P MIDCAP 400 COM 464287507 2248 15588 SH SOLE 0 0 15588 ISHARES RUSSELL 2000 INDEX FD COM 464287655 791 7148 SH SOLE 0 0 7148 ISHARES S&P SMALLCAP 600 COM 464287804 745 6620 SH SOLE 0 0 6620 JPMORGAN CHASE & CO COM 46625H100 376 6343 SH SOLE 0 0 6343 JOHNSON & JOHNSON COM 478160104 19627 181394 SH SOLE 0 0 181394 JOHNSON CONTROLS COM 478366107 1309 33600 SH SOLE 0 0 33600 KELLOGG COMPANY COM 487836108 398 5200 SH SOLE 0 0 5200 KRAFT HEINZ COMPANY COM 500754106 848 10790 SH SOLE 0 0 10790 LOCKHEED MARTIN CORP COM 539830109 731 3300 SH SOLE 0 0 3300 LOWES COS INC COM COM 548661107 401 5300 SH SOLE 0 0 5300 LUXOTTICA GROUP S P A ADR COM 55068R202 9351 170025 SH SOLE 0 0 170025 MASTERCARD COM 57636Q104 2063 21830 SH SOLE 0 0 21830 MCCORMICK & CO COM 579780206 373 3750 SH SOLE 0 0 3750 MCDONALDS CORP COM 580135101 936 7450 SH SOLE 0 0 7450 MERCK & CO. INC. COM 58933Y105 2749 51960 SH SOLE 0 0 51960 MERCURY GEN CORP NEW COM 589400100 278 5000 SH SOLE 0 0 5000 MICROSOFT CORP COM 594918104 19037 344679 SH SOLE 0 0 344679 MONDELEZ INTERNATIONAL INC COM 609207105 2679 66786 SH SOLE 0 0 66786 NETFLIX, INC COM 64110L106 221 2166 SH SOLE 0 0 2166 NEXTERA ENERGY INC COM 65339F101 2085 17616 SH SOLE 0 0 17616 NIKE INC CL B COM 654106103 6666 108446 SH SOLE 0 0 108446 NORDSTROM INC COM 655664100 592 10350 SH SOLE 0 0 10350 O'REILLY AUTOMOTIVE INC COM 67103H107 2353 8600 SH SOLE 0 0 8600 ORACLE CORP COM 68389X105 10155 248239 SH SOLE 0 0 248239 PPG INDUSTRIES COM 693506107 424 3800 SH SOLE 0 0 3800 PACWEST BANCORP COM 695263103 260 7000 SH SOLE 0 0 7000 PALO ALTO NETWORKS COM 697435105 3477 21315 SH SOLE 0 0 21315 PAREXEL INTERNATIONAL CORP COM 699462107 220 3500 SH SOLE 0 0 3500 PEPSICO INC COM 713448108 12642 123363 SH SOLE 0 0 123363 PFIZER INC COM 717081103 4124 139129 SH SOLE 0 0 139129 PHILIP MORRIS INTL INC COM 718172109 5261 53625 SH SOLE 0 0 53625 PRICE T ROWE GROUP INC COM 74144T108 3486 47450 SH SOLE 0 0 47450 PRICELINE GROUP INC COM 741503403 960 745 SH SOLE 0 0 745 PROCTER AND GAMBLE COMPANY COM 742718109 12498 151844 SH SOLE 0 0 151844 QUALCOMM INC COM 747525103 231 4520 SH SOLE 0 0 4520 RAYTHEON CO NEW COM 755111507 1239 10100 SH SOLE 0 0 10100 ROYAL DUTCH SHELL PLC CL A ADR COM 780259206 532 10986 SH SOLE 0 0 10986 SPDR TRUST SERIES 1 COM 78462F103 680 3310 SH SOLE 0 0 3310 SALESFORCE.COM INC COM 79466L302 12059 163340 SH SOLE 0 0 163340 HENRY SCHEIN INC COM 806407102 6676 38670 SH SOLE 0 0 38670 SCHLUMBERGER LIMITED COM 806857108 2706 36696 SH SOLE 0 0 36696 SCHWAB CHARLES CORP COM 808513105 564 20125 SH SOLE 0 0 20125 SIMON PROPERTY GROUP INC COM 828806109 4388 21127 SH SOLE 0 0 21127 SOUTHERN COMPANY COM 842587107 2170 41941 SH SOLE 0 0 41941 STARBUCKS CORPORATION COM 855244109 20235 338941 SH SOLE 0 0 338941 STERICYCLE INC COM 858912108 10729 85020 SH SOLE 0 0 85020 STRYKER CORP COM 863667101 9716 90558 SH SOLE 0 0 90558 3M CO COM 88579Y101 1810 10864 SH SOLE 0 0 10864 TIME WARNER INC COM 887317303 2698 37186 SH SOLE 0 0 37186 TIME WARNER CABLE COM 88732J207 587 2869 SH SOLE 0 0 2869 TRAVELERS COS INC/THE COM 89417E109 246 2106 SH SOLE 0 0 2106 US BANCORP COM 902973304 408 10059 SH SOLE 0 0 10059 UNION PACIFIC CORPORATION COM 907818108 6530 82088 SH SOLE 0 0 82088 UNITED PARCEL SERVICE COM 911312106 316 3000 SH SOLE 0 0 3000 VANGUARD HIGH DIV YIELD ETF COM 921946406 666 9650 SH SOLE 0 0 9650 VANGUARD SMALL-CAP VALUE ETF COM 922908611 1599 15695 SH SOLE 0 0 15695 VANGUARD MID-CAP ETF COM 922908629 1021 8425 SH SOLE 0 0 8425 VANGUARD LARGE CAP GROWTH ETF COM 922908736 596 5600 SH SOLE 0 0 5600 VANGUARD LARGE CAP VALUE ETF COM 922908744 651 7900 SH SOLE 0 0 7900 VANGUARD TOTAL STOCK MKT ETF COM 922908769 325 3104 SH SOLE 0 0 3104 VERIZON COMMUNICATIONS COM 92343V104 12032 222478 SH SOLE 0 0 222478 VISA INC. COM 92826C839 14528 189952 SH SOLE 0 0 189952 VODAFONE GROUP PLC NEW COM 92857W308 257 8022 SH SOLE 0 0 8022 WEC ENERGY GROUP INC COM 92939U106 1519 25290 SH SOLE 0 0 25290 WAL MART STORES INC COM 931142103 1669 24374 SH SOLE 0 0 24374 WALGREEN BOOTS ALLIANCE INC COM 931427108 985 11692 SH SOLE 0 0 11692 WELLS FARGO & CO (NEW) COM 949746101 1473 30459 SH SOLE 0 0 30459 WHOLE FOODS MARKET INC COM 966837106 1788 57483 SH SOLE 0 0 57483 WILLIAMS SONOMA INC COM 969904101 1006 18380 SH SOLE 0 0 18380 YUM! BRANDS INC COM 988498101 792 9680 SH SOLE 0 0 9680 ALLERGAN PLC COM G0177J108 6015 22440 SH SOLE 0 0 22440 ACCENTURE PLC COM G1151C101 8868 76845 SH SOLE 0 0 76845 MEDTRONIC PLC COM G5960L103 1627 21695 SH SOLE 0 0 21695