0001398344-14-005860.txt : 20141113
0001398344-14-005860.hdr.sgml : 20141113
20141113154643
ACCESSION NUMBER: 0001398344-14-005860
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20140930
FILED AS OF DATE: 20141113
DATE AS OF CHANGE: 20141113
EFFECTIVENESS DATE: 20141113
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: MOGY JOEL R INVESTMENT COUNSEL INC
CENTRAL INDEX KEY: 0001126735
IRS NUMBER: 953533539
STATE OF INCORPORATION: CA
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-05915
FILM NUMBER: 141218247
BUSINESS ADDRESS:
STREET 1: 315 SO BEVERLY DRIVE, SUITE 400
CITY: BEVERLY HILLS
STATE: CA
ZIP: 90212
BUSINESS PHONE: 3105520529
MAIL ADDRESS:
STREET 1: 315 SO BEVERLY DRIVE, SUITE 400
CITY: BEVERLY HILLS
STATE: CA
ZIP: 90212
13F-HR
1
primary_doc.xml
13F-HR
LIVE
false
false
false
0001126735
XXXXXXXX
09-30-2014
09-30-2014
false
MOGY JOEL R INVESTMENT COUNSEL INC
315 So Beverly Drive, Suite 400
Beverly Hills
CA
90212
13F HOLDINGS REPORT
028-05915
N
Joel R. Mogy
President
310-552-0529
/s/ Joel R. Mogy
Beverly Hills
CA
11-12-2014
0
146
496174
INFORMATION TABLE
2
fp0012199_13fhr-table.xml
13F INFORMATION TABLE
AT&T INC
COM
00206R102
6973
197870
SH
SOLE
0
0
197870
ABBOTT LABS
COM
002824100
2949
70916
SH
SOLE
0
0
70916
ABBVIE INC
COM
00287Y109
4082
70666
SH
SOLE
0
0
70666
ADOBE SYS INC
COM
00724F101
1128
16300
SH
SOLE
0
0
16300
AGRIUM INC
COM
008916108
312
3500
SH
SOLE
0
0
3500
ALLERGAN INC
COM
018490102
6246
35050
SH
SOLE
0
0
35050
ALTRIA GROUP INC
COM
02209S103
3639
79210
SH
SOLE
0
0
79210
AMAZON COM INC
COM
023135106
3084
9565
SH
SOLE
0
0
9565
AMERICAN EXPRESS CO
COM
025816109
538
6150
SH
SOLE
0
0
6150
AMGEN INC
COM
031162100
936
6666
SH
SOLE
0
0
6666
APPLE INC
COM
037833100
23652
234755
SH
SOLE
0
0
234755
AUTOZONE INC
COM
053332102
1409
2765
SH
SOLE
0
0
2765
BP PLC
SPONSORED ADR
055622104
816
18558
SH
SOLE
0
0
18558
BECTON DICKINSON & CO
COM
075887109
865
7600
SH
SOLE
0
0
7600
BED BATH & BEYOND INC
COM
075896100
16565
251633
SH
SOLE
0
0
251633
BERKSHIRE HATHAWAY INC DEL
CL A
084670108
2483
12
SH
SOLE
0
0
12
BERKSHIRE HATHAWAY INC DEL
CL B NEW
084670702
22824
165222
SH
SOLE
0
0
165222
BIOGEN IDEC INC
COM
09062X103
2150
6500
SH
SOLE
0
0
6500
BOEING CO
COM
097023105
315
2470
SH
SOLE
0
0
2470
BRISTOL MYERS SQUIBB CO
COM
110122108
1489
29097
SH
SOLE
0
0
29097
BUCKEYE PARTNERS L P
UNIT LTD PARTN
118230101
241
3023
SH
SOLE
0
0
3023
CSX CORP
COM
126408103
1064
33192
SH
SOLE
0
0
33192
CVS HEALTH CORP
COM
126650100
237
2981
SH
SOLE
0
0
2981
CELGENE CORP
COM
151020104
275
2900
SH
SOLE
0
0
2900
CHEVRON CORP NEW
COM
166764100
4679
39211
SH
SOLE
0
0
39211
CHIPOTLE MEXICAN GRILL INC
COM
169656105
1152
1728
SH
SOLE
0
0
1728
CISCO SYS INC
COM
17275R102
13853
550370
SH
SOLE
0
0
550370
CITY NATL CORP
COM
178566105
288
3800
SH
SOLE
0
0
3800
COCA COLA CO
COM
191216100
2120
49700
SH
SOLE
0
0
49700
COLGATE PALMOLIVE CO
COM
194162103
430
6600
SH
SOLE
0
0
6600
COMCAST CORP NEW
CL A
20030N101
716
13321
SH
SOLE
0
0
13321
COMCAST CORP NEW
CL A SPL
20030N200
883
16500
SH
SOLE
0
0
16500
CONOCOPHILLIPS
COM
20825C104
409
5351
SH
SOLE
0
0
5351
COSTCO WHSL CORP NEW
COM
22160K105
12850
102539
SH
SOLE
0
0
102539
CRANE CO
COM
224399105
442
6990
SH
SOLE
0
0
6990
DISNEY WALT CO
COM DISNEY
254687106
4930
55373
SH
SOLE
0
0
55373
DIRECTV
COM
25490A309
7695
88940
SH
SOLE
0
0
88940
DOLLAR GEN CORP NEW
COM
256677105
6959
113880
SH
SOLE
0
0
113880
DOMINION RES INC VA NEW
COM
25746U109
526
7612
SH
SOLE
0
0
7612
DU PONT E I DE NEMOURS & CO
COM
263534109
395
5500
SH
SOLE
0
0
5500
ENERGY TRANSFER PRTNRS L P
UNIT LTD PARTN
29273R109
365
5700
SH
SOLE
0
0
5700
ENTERPRISE PRODS PARTNERS L
COM
293792107
422
10478
SH
SOLE
0
0
10478
EXPEDITORS INTL WASH INC
COM
302130109
592
14600
SH
SOLE
0
0
14600
EXPRESS SCRIPTS HLDG CO
COM
30219G108
9384
132863
SH
SOLE
0
0
132863
EXXON MOBIL CORP
COM
30231G102
16476
175181
SH
SOLE
0
0
175181
FACEBOOK INC
CL A
30303M102
371
4700
SH
SOLE
0
0
4700
FASTENAL CO
COM
311900104
415
9250
SH
SOLE
0
0
9250
FEDEX CORP
COM
31428X106
371
2300
SH
SOLE
0
0
2300
FINANCIAL ENGINES INC
COM
317485100
5042
147363
SH
SOLE
0
0
147363
FRANKLIN RES INC
COM
354613101
426
7800
SH
SOLE
0
0
7800
GENERAL ELECTRIC CO
COM
369604103
7279
284123
SH
SOLE
0
0
284123
GENERAL MLS INC
COM
370334104
515
10200
SH
SOLE
0
0
10200
GILEAD SCIENCES INC
COM
375558103
976
9165
SH
SOLE
0
0
9165
GOOGLE INC
CL A
38259P508
9475
16102
SH
SOLE
0
0
16102
GOOGLE INC
CL C
38259P706
9982
17289
SH
SOLE
0
0
17289
HOME DEPOT INC
COM
437076102
6169
67244
SH
SOLE
0
0
67244
HONEYWELL INTL INC
COM
438516106
652
7000
SH
SOLE
0
0
7000
IDEXX LABS INC
COM
45168D104
2626
22290
SH
SOLE
0
0
22290
INTEL CORP
COM
458140100
5529
158795
SH
SOLE
0
0
158795
INTERNATIONAL BUSINESS MACHS
COM
459200101
4693
24720
SH
SOLE
0
0
24720
INTUIT
COM
461202103
1161
13250
SH
SOLE
0
0
13250
INTUITIVE SURGICAL INC
COM NEW
46120E602
1260
2728
SH
SOLE
0
0
2728
ISHARES
MSCI SINGAP ETF
464286673
627
47000
SH
SOLE
0
0
47000
ISHARES
MSCI STH KOR ETF
464286772
339
5600
SH
SOLE
0
0
5600
ISHARES
MSCI HONG KG ETF
464286871
609
29950
SH
SOLE
0
0
29950
ISHARES TR
MSCI EMG MKT ETF
464287234
218
5250
SH
SOLE
0
0
5250
ISHARES TR
MSCI EAFE ETF
464287465
312
4870
SH
SOLE
0
0
4870
ISHARES TR
CORE S&P MCP ETF
464287507
2465
18025
SH
SOLE
0
0
18025
ISHARES TR
RUSSELL 2000 ETF
464287655
863
7888
SH
SOLE
0
0
7888
ISHARES TR
CORE S&P SCP ETF
464287804
847
8120
SH
SOLE
0
0
8120
JPMORGAN CHASE & CO
COM
46625H100
421
6995
SH
SOLE
0
0
6995
JOHNSON & JOHNSON
COM
478160104
19116
179345
SH
SOLE
0
0
179345
JOHNSON CTLS INC
COM
478366107
1478
33600
SH
SOLE
0
0
33600
KELLOGG CO
COM
487836108
320
5200
SH
SOLE
0
0
5200
KINDER MORGAN ENERGY PARTNER
UT LTD PARTNER
494550106
298
3200
SH
SOLE
0
0
3200
KRAFT FOODS GROUP INC
COM
50076Q106
623
11040
SH
SOLE
0
0
11040
LINKEDIN CORP
COM CL A
53578A108
366
1760
SH
SOLE
0
0
1760
LOCKHEED MARTIN CORP
COM
539830109
603
3300
SH
SOLE
0
0
3300
LOWES COS INC
COM
548661107
280
5300
SH
SOLE
0
0
5300
LULULEMON ATHLETICA INC
COM
550021109
343
8155
SH
SOLE
0
0
8155
LUXOTTICA GROUP S P A
SPONSORED ADR
55068R202
7121
136725
SH
SOLE
0
0
136725
MAGELLAN MIDSTREAM PRTNRS LP
COM UNIT RP LP
559080106
375
4458
SH
SOLE
0
0
4458
MASTERCARD INC
CL A
57636Q104
642
8685
SH
SOLE
0
0
8685
MCDONALDS CORP
COM
580135101
2703
28511
SH
SOLE
0
0
28511
MEDTRONIC INC
COM
585055106
2795
45120
SH
SOLE
0
0
45120
MERCK & CO INC NEW
COM
58933Y105
3851
64966
SH
SOLE
0
0
64966
MERCURY GENL CORP NEW
COM
589400100
244
5000
SH
SOLE
0
0
5000
MICROSOFT CORP
COM
594918104
18198
392535
SH
SOLE
0
0
392535
MONDELEZ INTL INC
CL A
609207105
1913
55836
SH
SOLE
0
0
55836
NEXTERA ENERGY INC
COM
65339F101
1720
18316
SH
SOLE
0
0
18316
NIKE INC
CL B
654106103
4145
46470
SH
SOLE
0
0
46470
NORDSTROM INC
COM
655664100
793
11600
SH
SOLE
0
0
11600
O REILLY AUTOMOTIVE INC NEW
COM
67103H107
353
2350
SH
SOLE
0
0
2350
OAKTREE CAP GROUP LLC
UNIT CL A
674001201
445
8700
SH
SOLE
0
0
8700
ORACLE CORP
COM
68389X105
9672
252654
SH
SOLE
0
0
252654
PPG INDS INC
COM
693506107
472
2400
SH
SOLE
0
0
2400
PACWEST BANCORP DEL
COM
695263103
289
7000
SH
SOLE
0
0
7000
PAREXEL INTL CORP
COM
699462107
347
5500
SH
SOLE
0
0
5500
PEPSICO INC
COM
713448108
10587
113726
SH
SOLE
0
0
113726
PFIZER INC
COM
717081103
4557
154125
SH
SOLE
0
0
154125
PHILIP MORRIS INTL INC
COM
718172109
4593
55075
SH
SOLE
0
0
55075
PLAINS ALL AMERN PIPELINE L
UNIT LTD PARTN
726503105
247
4204
SH
SOLE
0
0
4204
PRICE T ROWE GROUP INC
COM
74144T108
3606
46000
SH
SOLE
0
0
46000
PRICELINE GRP INC
COM NEW
741503403
226
195
SH
SOLE
0
0
195
PROCTER & GAMBLE CO
COM
742718109
13402
160042
SH
SOLE
0
0
160042
QUALCOMM INC
COM
747525103
12241
163711
SH
SOLE
0
0
163711
RAYTHEON CO
COM NEW
755111507
1026
10100
SH
SOLE
0
0
10100
ROYAL DUTCH SHELL PLC
SPONS ADR A
780259206
1949
25607
SH
SOLE
0
0
25607
SPDR S&P 500 ETF TR
TR UNIT
78462F103
679
3445
SH
SOLE
0
0
3445
SPDR S&P MIDCAP 400 ETF TR
UTSER1 S&PDCRP
78467Y107
288
1155
SH
SOLE
0
0
1155
SALESFORCE COM INC
COM
79466L302
7290
126715
SH
SOLE
0
0
126715
SCHEIN HENRY INC
COM
806407102
1926
16535
SH
SOLE
0
0
16535
SCHLUMBERGER LTD
COM
806857108
4194
41246
SH
SOLE
0
0
41246
SCHWAB CHARLES CORP NEW
COM
808513105
591
20125
SH
SOLE
0
0
20125
SIMON PPTY GROUP INC NEW
COM
828806109
4201
25549
SH
SOLE
0
0
25549
SOUTHERN CO
COM
842587107
1983
45430
SH
SOLE
0
0
45430
STARBUCKS CORP
COM
855244109
12092
160245
SH
SOLE
0
0
160245
STERICYCLE INC
COM
858912108
7712
66165
SH
SOLE
0
0
66165
STRYKER CORP
COM
863667101
7152
88574
SH
SOLE
0
0
88574
3M CO
COM
88579Y101
1579
11147
SH
SOLE
0
0
11147
TIME WARNER INC
COM NEW
887317303
3078
40919
SH
SOLE
0
0
40919
TIME WARNER CABLE INC
COM
88732J207
407
2836
SH
SOLE
0
0
2836
TORTOISE ENERGY INFRSTRCTR C
COM
89147L100
5955
123796
SH
SOLE
0
0
123796
UNION PAC CORP
COM
907818108
7269
67046
SH
SOLE
0
0
67046
UNITED PARCEL SERVICE INC
CL B
911312106
295
3000
SH
SOLE
0
0
3000
UNITED TECHNOLOGIES CORP
COM
913017109
1978
18727
SH
SOLE
0
0
18727
VANGUARD WHITEHALL FDS INC
HIGH DIV YLD
921946406
498
7500
SH
SOLE
0
0
7500
VANGUARD INTL EQUITY INDEX F
FTSE EMR MKT ETF
922042858
988
23678
SH
SOLE
0
0
23678
VANGUARD INDEX FDS
MCAP VL IDXVIP
922908512
208
2450
SH
SOLE
0
0
2450
VANGUARD INDEX FDS
SM CP VAL ETF
922908611
1663
16670
SH
SOLE
0
0
16670
VANGUARD INDEX FDS
MID CAP ETF
922908629
833
7100
SH
SOLE
0
0
7100
VANGUARD INDEX FDS
GROWTH ETF
922908736
379
3800
SH
SOLE
0
0
3800
VANGUARD INDEX FDS
VALUE ETF
922908744
394
4850
SH
SOLE
0
0
4850
VANGUARD INDEX FDS
TOTAL STK MKT
922908769
353
3490
SH
SOLE
0
0
3490
VERIZON COMMUNICATIONS INC
COM
92343V104
8693
173898
SH
SOLE
0
0
173898
VISA INC
COM CL A
92826C839
7811
36610
SH
SOLE
0
0
36610
VODAFONE GROUP PLC NEW
SPNSR ADR NO PAR
92857W308
1175
35731
SH
SOLE
0
0
35731
WAL-MART STORES INC
COM
931142103
5255
68714
SH
SOLE
0
0
68714
WALGREEN CO
COM
931422109
693
11692
SH
SOLE
0
0
11692
WELLS FARGO & CO NEW
COM
949746101
1632
31459
SH
SOLE
0
0
31459
WHOLE FOODS MKT INC
COM
966837106
1769
46428
SH
SOLE
0
0
46428
WILLIAMS SONOMA INC
COM
969904101
1370
20580
SH
SOLE
0
0
20580
WISCONSIN ENERGY CORP
COM
976657106
1087
25290
SH
SOLE
0
0
25290
YUM BRANDS INC
COM
988498101
697
9680
SH
SOLE
0
0
9680
ACCENTURE PLC IRELAND
SHS CLASS A
G1151C101
4170
51275
SH
SOLE
0
0
51275
MICHAEL KORS HLDGS LTD
SHS
G60754101
2417
33860
SH
SOLE
0
0
33860