0001123812-19-000002.txt : 20190122 0001123812-19-000002.hdr.sgml : 20190122 20190122141322 ACCESSION NUMBER: 0001123812-19-000002 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20181231 FILED AS OF DATE: 20190122 DATE AS OF CHANGE: 20190122 EFFECTIVENESS DATE: 20190122 FILER: COMPANY DATA: COMPANY CONFORMED NAME: PROFFITT & GOODSON INC CENTRAL INDEX KEY: 0001123812 IRS NUMBER: 621284128 STATE OF INCORPORATION: TN FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-11414 FILM NUMBER: 19535161 BUSINESS ADDRESS: STREET 1: PO BOX 11629 CITY: KNOXVILLE STATE: TN ZIP: 37939-1629 BUSINESS PHONE: 8655841850 MAIL ADDRESS: STREET 1: PO BOX 11629 CITY: KNOXVILLE STATE: TN ZIP: 37939-1629 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001123812 XXXXXXXX 12-31-2018 12-31-2018 PROFFITT & GOODSON INC

PO BOX 11629 KNOXVILLE TN 37939-1629

13F HOLDINGS REPORT 028-11414 N David N. Goodson 865-584-1850 David N. Goodson Knoxville TN 01-22-2019 0 186 360758 false INFORMATION TABLE 2 2018Q413FXML.xml BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 178 872 SH SOLE 872 0 0 ZIMMER BIOMET HLDGS INC COM 98956P102 4 43 SH SOLE 43 0 0 EXXON MOBIL CORP COM 30231G102 636 9330 SH SOLE 9330 0 0 SELECT SECTOR SPDR TR SBI CONS DISCR 81369Y407 2662 26882 SH SOLE 26882 0 0 SELECT SECTOR SPDR TR SBI HEALTHCARE 81369Y209 1732 20018 SH SOLE 20018 0 0 SELECT SECTOR SPDR TR SBI INT-UTILS 81369Y886 1429 26995 SH SOLE 26995 0 0 SELECT SECTOR SPDR TR RL EST SEL SEC 81369Y860 1125 36285 SH SOLE 36285 0 0 SELECT SECTOR SPDR TR SBI CONS STPLS 81369Y308 1381 27186 SH SOLE 27186 0 0 SELECT SECTOR SPDR TR SBI INT-INDS 81369Y704 814 12636 SH SOLE 12636 0 0 SELECT SECTOR SPDR TR SBI INT-FINL 81369Y605 1760 73898 SH SOLE 73898 0 0 SELECT SECTOR SPDR TR ENERGY 81369Y506 821 14324 SH SOLE 14324 0 0 SELECT SECTOR SPDR TR COMMUNICATION 81369Y852 1151 27888 SH SOLE 27888 0 0 SELECT SECTOR SPDR TR SBI MATERIALS 81369Y100 464 9193 SH SOLE 9193 0 0 WALMART INC COM 931142103 847 9088 SH SOLE 9088 0 0 WASTE MGMT INC DEL COM 94106L109 9 96 SH SOLE 96 0 0 VANGUARD WHITEHALL FDS INC HIGH DIV YLD 921946406 26 330 SH SOLE 330 0 0 VANGUARD STAR FD VG TL INTL STK F 921909768 111 2355 SH SOLE 2355 0 0 VANGUARD INTL EQUITY INDEX F FTSE EMR MKT ETF 922042858 6150 161422 SH SOLE 161422 0 0 VANGUARD INDEX FDS LARGE CAP ETF 922908637 4388 38205 SH SOLE 38205 0 0 VANGUARD MALVERN FDS STRM INFPROIDX 922020805 11913 248597 SH SOLE 248597 0 0 VANGUARD INDEX FDS TOTAL STK MKT 922908769 25528 200018 SH SOLE 200018 0 0 VANGUARD INTL EQUITY INDEX F TT WRLD ST ETF 922042742 264 4029 SH SOLE 4029 0 0 VANGUARD WORLD FDS UTILITIES ETF 92204A876 19 161 SH SOLE 161 0 0 VANGUARD WORLD FDS COMM SRVC ETF 92204A884 13 172 SH SOLE 172 0 0 VANGUARD INDEX FDS MCAP GR IDXVIP 922908538 8 63 SH SOLE 63 0 0 VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 2162 9406 SH SOLE 9406 0 0 VANGUARD INDEX FDS MID CAP ETF 922908629 236 1708 SH SOLE 1708 0 0 VANGUARD 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WORLD FDS CONSUM DIS ETF 92204A108 2 14 SH SOLE 14 0 0 VANGUARD INDEX FDS SML CP GRW ETF 922908595 8 53 SH SOLE 53 0 0 VANGUARD INDEX FDS SMALL CP ETF 922908751 122 921 SH SOLE 921 0 0 VANGUARD WORLD FDS MATERIALS ETF 92204A801 10 93 SH SOLE 93 0 0 VISA INC COM CL A 92826C839 3 20 SH SOLE 20 0 0 INVESCO DB US DLR INDEX TR BULLISH FD 46141D203 13 500 SH SOLE 500 0 0 UNITED TECHNOLOGIES CORP COM 913017109 775 7275 SH SOLE 7275 0 0 UNION PAC CORP COM 907818108 2 11 SH SOLE 11 0 0 UNITED CONTL HLDGS INC COM 910047109 3 37 SH SOLE 37 0 0 TWITTER INC COM 90184L102 1 29 SH SOLE 29 0 0 TESLA INC COM 88160R101 184 554 SH SOLE 554 0 0 TRAVELERS COMPANIES INC COM 89417E109 2 18 SH SOLE 18 0 0 SSGA ACTIVE ETF TR SPDR TR TACTIC 78467V848 112 2366 SH SOLE 2366 0 0 TJX COS INC NEW COM 872540109 3 62 SH SOLE 62 0 0 TARGET CORP COM 87612E106 3 47 SH SOLE 47 0 0 TE CONNECTIVITY LTD REG SHS H84989104 92 1210 SH SOLE 1210 0 0 INVESCO EXCHNG TRADED FD TR SOLAR ETF 46138G706 14 748 SH SOLE 748 0 0 AT&T INC COM 00206R102 663 23238 SH SOLE 23238 0 0 PIMCO ETF TR 1-5 US TIP IDX 72201R205 1186 23333 SH SOLE 23333 0 0 SUNTRUST BKS INC COM 867914103 31 614 SH SOLE 614 0 0 SPDR S&P 500 ETF TR TR UNIT 78462F103 64359 257517 SH SOLE 257517 0 0 SPDR SERIES TRUST PORTFOLIO SHORT 78464A474 2132 70737 SH SOLE 70737 0 0 SPDR SERIES TRUST PORTFOLIO LR ETF 78464A854 22 753 SH SOLE 753 0 0 SPDR SERIES TRUST PORTFOLIO INTRMD 78464A375 1392 42130 SH SOLE 42130 0 0 SPDR INDEX SHS FDS PORTFOLIO EMG MK 78463X509 380 11754 SH SOLE 11754 0 0 SPDR INDEX SHS FDS PORTFOLIO DEVLPD 78463X889 3333 126010 SH SOLE 126010 0 0 SCHLUMBERGER LTD COM 806857108 154 4273 SH SOLE 4273 0 0 SPDR SER TR NUVEEN BLMBRG SR 78468R739 890 18514 SH SOLE 18514 0 0 SCHWAB STRATEGIC TR INTL EQTY ETF 808524805 4 134 SH SOLE 134 0 0 SCHWAB STRATEGIC TR EMRG MKTEQ ETF 808524706 1 39 SH SOLE 39 0 0 SCHWAB STRATEGIC TR US BRD MKT ETF 808524102 12 193 SH SOLE 193 0 0 SCIENCE APPLICATNS INTL CP N COM 808625107 293 4602 SH SOLE 4602 0 0 REGIONS FINL CORP NEW COM 7591EP100 1 43 SH SOLE 43 0 0 RESIDEO TECHNOLOGIES INC COM 76118Y104 1 26 SH SOLE 26 0 0 QUALCOMM INC COM 747525103 622 10933 SH SOLE 10933 0 0 PAYPAL HLDGS INC COM 70450Y103 3 31 SH SOLE 31 0 0 WISDOMTREE TR CBOE S&P 500 97717X560 5 206 SH SOLE 206 0 0 PENTAIR PLC SHS G7S00T104 8 215 SH SOLE 215 0 0 PHILIP MORRIS INTL INC COM 718172109 13 200 SH SOLE 200 0 0 PROCTER AND GAMBLE CO COM 742718109 1093 11890 SH SOLE 11890 0 0 PFIZER INC COM 717081103 3 68 SH SOLE 68 0 0 PEPSICO INC COM 713448108 49 440 SH SOLE 440 0 0 NVENT ELECTRIC PLC SHS G6700G107 5 215 SH SOLE 215 0 0 NVIDIA CORP COM 67066G104 11 80 SH SOLE 80 0 0 NUSHARES ETF TR ESG US AGGRGTE 67092P870 7 291 SH SOLE 291 0 0 NORFOLK SOUTHERN CORP COM 655844108 92 612 SH SOLE 612 0 0 NIKE INC CL B 654106103 44 600 SH SOLE 600 0 0 MICROSOFT CORP COM 594918104 1628 16031 SH SOLE 16031 0 0 MARATHON PETE CORP COM 56585A102 2 33 SH SOLE 33 0 0 ALTRIA GROUP INC COM 02209S103 12 250 SH SOLE 250 0 0 MALLINCKRODT PUB LTD CO SHS G5785G107 1 53 SH SOLE 53 0 0 3M CO COM 88579Y101 776 4073 SH SOLE 4073 0 0 PIMCO ETF TR ENHAN SHRT MA AC 72201R833 5050 50029 SH SOLE 50029 0 0 METLIFE INC COM 59156R108 1 25 SH SOLE 25 0 0 MEDTRONIC PLC SHS G5960L103 37 411 SH SOLE 411 0 0 MONDELEZ INTL INC CL A 609207105 14 346 SH SOLE 346 0 0 ISHARES TR MBS ETF 464288588 3676 35127 SH SOLE 35127 0 0 MACYS INC COM 55616P104 1 50 SH SOLE 50 0 0 LYONDELLBASELL INDUSTRIES N SHS - A - N53745100 2 22 SH SOLE 22 0 0 SOUTHWEST AIRLS CO COM 844741108 3 65 SH SOLE 65 0 0 LILLY ELI & CO COM 532457108 16 140 SH SOLE 140 0 0 PIMCO ETF TR ENHNCD LW DUR AC 72201R718 125 1263 SH SOLE 1263 0 0 LEIDOS HLDGS INC COM 525327102 1384 26251 SH SOLE 26251 0 0 SPDR SERIES TRUST S&P REGL BKG 78464A698 980 20949 SH SOLE 20949 0 0 KROGER CO COM 501044101 8 289 SH SOLE 289 0 0 KRAFT HEINZ CO COM 500754106 5 115 SH SOLE 115 0 0 JP MORGAN EXCHANGE TRADED FD ULTRA SHRT INC 46641Q837 6 125 SH SOLE 125 0 0 JPMORGAN CHASE & CO COM 46625H100 965 9885 SH SOLE 9885 0 0 JOHNSON & JOHNSON COM 478160104 598 4637 SH SOLE 4637 0 0 JOHNSON CTLS INTL PLC SHS G51502105 25 859 SH SOLE 859 0 0 ISHARES TR RUS MID CAP ETF 464287499 12727 273814 SH SOLE 273814 0 0 ISHARES TR RUS 2000 VAL ETF 464287630 6 52 SH SOLE 52 0 0 ISHARES TR RUSSELL 2000 ETF 464287655 12513 93450 SH SOLE 93450 0 0 ISHARES TR CORE S&P TTL STK 464287150 648 11412 SH SOLE 11412 0 0 INTUITIVE SURGICAL INC COM NEW 46120E602 3 6 SH SOLE 6 0 0 INTUIT COM 461202103 3 14 SH SOLE 14 0 0 INTEL CORP COM 458140100 1312 27950 SH SOLE 27950 0 0 ISHARES TR CORE S&P SCP ETF 464287804 322 4639 SH SOLE 4639 0 0 ISHARES TR CORE S&P MCP ETF 464287507 222 1337 SH SOLE 1337 0 0 ISHARES TR SH TR CRPORT ETF 464288646 9934 192370 SH SOLE 192370 0 0 ISHARES TR INTRM TR CRP ETF 464288638 11113 211999 SH SOLE 211999 0 0 ISHARES INC CORE MSCI EMKT 46434G103 2 35 SH SOLE 35 0 0 ISHARES TR 3 7 YR TREAS BD 464288661 31511 259563 SH SOLE 259563 0 0 ISHARES TR GL CLEAN ENE ETF 464288224 16 1935 SH SOLE 1935 0 0 INTERCONTINENTAL EXCHANGE IN COM 45866F104 1036 13748 SH SOLE 13748 0 0 ISHARES TR NASDAQ BIOTECH 464287556 921 9551 SH SOLE 9551 0 0 ISHARES GOLD TRUST ISHARES 464285105 144 11697 SH SOLE 11697 0 0 HERSHEY CO COM 427866108 21 200 SH SOLE 200 0 0 HONEYWELL INTL INC COM 438516106 21 160 SH SOLE 160 0 0 HOME DEPOT INC COM 437076102 11 65 SH SOLE 65 0 0 HCA HEALTHCARE INC COM 40412C101 2 18 SH SOLE 18 0 0 ISHARES TR INTRM GOV CR ETF 464288612 1210 11179 SH SOLE 11179 0 0 GARRETT MOTION INC COM 366505105 0 16 SH SOLE 16 0 0 GAP INC DEL COM 364760108 2 80 SH SOLE 80 0 0 ALPHABET INC CAP STK CL A 02079K305 1463 1400 SH SOLE 1400 0 0 ALPHABET INC CAP STK CL C 02079K107 19 18 SH SOLE 18 0 0 SPDR GOLD TRUST GOLD SHS 78463V107 62 511 SH SOLE 511 0 0 GENERAL ELECTRIC CO COM 369604103 4 500 SH SOLE 500 0 0 TWENTY FIRST CENTY FOX INC CL A 90130A101 12 250 SH SOLE 250 0 0 FIRST HORIZON NATL CORP COM 320517105 0 0 SH SOLE 0 0 0 FEDEX CORP COM 31428X106 436 2702 SH SOLE 2702 0 0 EXELON CORP COM 30161N101 54 1187 SH SOLE 1187 0 0 EMERSON ELEC CO COM 291011104 778 13028 SH SOLE 13028 0 0 EASTMAN CHEM CO COM 277432100 36 487 SH SOLE 487 0 0 VANECK VECTORS ETF TR JP MORGAN MKTS 92189H300 31 945 SH SOLE 945 0 0 ISHARES TR MSCI EMG MKT ETF 464287234 541 13861 SH SOLE 13861 0 0 DOWDUPONT INC COM 26078J100 711 13298 SH SOLE 13298 0 0 BARCLAYS BK PLC DJUBS CMDT ETN36 06738C778 27 1254 SH SOLE 1254 0 0 DISNEY WALT CO COM DISNEY 254687106 1109 10110 SH SOLE 10110 0 0 DINE BRANDS GLOBAL INC COM 254423106 3 48 SH SOLE 48 0 0 DISCOVER FINL SVCS COM 254709108 1 15 SH SOLE 15 0 0 CHEVRON CORP NEW COM 166764100 23 210 SH SOLE 210 0 0 CVS HEALTH CORP COM 126650100 846 12907 SH SOLE 12907 0 0 CARVANA CO CL A 146869102 5 155 SH SOLE 155 0 0 CISCO SYS INC COM 17275R102 1395 32193 SH SOLE 32193 0 0 CRONOS GROUP INC COM 22717L101 0 12 SH SOLE 12 0 0 SALESFORCE COM INC COM 79466L302 2 18 SH SOLE 18 0 0 ISHARES TR MSCI LW CRB TG 46434V464 55 532 SH SOLE 532 0 0 COSTCO WHSL CORP NEW COM 22160K105 2 10 SH SOLE 10 0 0 CONOCOPHILLIPS COM 20825C104 2 34 SH SOLE 34 0 0 COLUMBIA SPORTSWEAR CO COM 198516106 2 20 SH SOLE 20 0 0 CIENA CORP COM NEW 171779309 0 3 SH SOLE 3 0 0 CIGNA CORP NEW COM 125523100 562 2960 SH SOLE 2960 0 0 CANOPY GROWTH CORP COM 138035100 0 15 SH SOLE 15 0 0 CHEMOURS CO COM 163851108 0 6 SH SOLE 6 0 0 VANGUARD BD INDEX FD INC SHORT TRM BOND 921937827 1647 20963 SH SOLE 20963 0 0 VANGUARD CHARLOTTE FDS INTL BD IDX ETF 92203J407 7060 130131 SH SOLE 130131 0 0 VANGUARD BD INDEX FD INC TOTAL BND MRKT 921937835 2074 26180 SH SOLE 26180 0 0 BANK NEW YORK MELLON CORP COM 064058100 2 43 SH SOLE 43 0 0 FRANKLIN RES INC COM 354613101 2 75 SH SOLE 75 0 0 BB&T CORP COM 054937107 13 303 SH SOLE 303 0 0 BANK AMER CORP COM 060505104 920 37328 SH SOLE 37328 0 0 ALIBABA GROUP HLDG LTD SPONSORED ADS 01609W102 14 100 SH SOLE 100 0 0 BOEING CO COM 097023105 33 103 SH SOLE 103 0 0 ATMOS ENERGY CORP COM 049560105 63 675 SH SOLE 675 0 0 ANTHEM INC COM 036752103 1242 4728 SH SOLE 4728 0 0 AMAZON COM INC COM 023135106 1494 995 SH SOLE 995 0 0 ALLSTATE CORP COM 020002101 2 26 SH SOLE 26 0 0 AMERICAN INTL GROUP INC COM NEW 026874784 0 0 SH SOLE 0 0 0 ISHARES TR CORE US AGGBD ET 464287226 53 494 SH SOLE 494 0 0 AFLAC INC COM 001055102 3 56 SH SOLE 56 0 0 ADIENT PLC ORD SHS G0084W101 1 85 SH SOLE 85 0 0 ADOBE INC COM 00724F101 2 11 SH SOLE 11 0 0 AURORA CANNABIS INC COM 05156X108 0 13 SH SOLE 13 0 0 APPLE INC COM 037833100 1431 9069 SH SOLE 9069 0 0