0001123812-16-000016.txt : 20161027 0001123812-16-000016.hdr.sgml : 20161027 20161027120611 ACCESSION NUMBER: 0001123812-16-000016 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20160930 FILED AS OF DATE: 20161027 DATE AS OF CHANGE: 20161027 EFFECTIVENESS DATE: 20161027 FILER: COMPANY DATA: COMPANY CONFORMED NAME: PROFFITT & GOODSON INC CENTRAL INDEX KEY: 0001123812 IRS NUMBER: 621284128 STATE OF INCORPORATION: TN FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-11414 FILM NUMBER: 161954617 BUSINESS ADDRESS: STREET 1: PO BOX 11629 CITY: KNOXVILLE STATE: TN ZIP: 37939-1629 BUSINESS PHONE: 8655841850 MAIL ADDRESS: STREET 1: PO BOX 11629 CITY: KNOXVILLE STATE: TN ZIP: 37939-1629 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001123812 XXXXXXXX 09-30-2016 09-30-2016 PROFFITT & GOODSON INC

PO BOX 11629 KNOXVILLE TN 37939-1629

13F HOLDINGS REPORT 028-11414 N David N. Goodson 865-584-1850 David N. Goodson Knoxville TN 10-27-2016 0 49 193268 false INFORMATION TABLE 2 pg3q16.inftab.xml 3M COCOM88579y10112837278SHSOLE 727800ALCOA INCCOM01381710198396975SHSOLE 9697500AMAZON COM INCCOM023135106378451SHSOLE 45100ANTHEM INCCOM03675210312479954SHSOLE 995400APPLE INCCOM037833100192116990SHSOLE 1699000AT&T INCCOM00206r102119629448SHSOLE 2944800BANK AMER CORPCOM060505104150596141SHSOLE 9614100CISCO SYS INCCOM17275R102194361240SHSOLE 6124000CVS HEALTH CORPCOM126650100129514552SHSOLE 1455200DISNEY WALT COCOM DISNEY254687106135514591SHSOLE 1459100DU PONT E I DE NEMOURS & COCOM26353410992513809SHSOLE 1380900EMERSON ELEC COCOM291011104118621750SHSOLE 2175000EXELON CORPCOM30161n101154046254SHSOLE 4625400EXXON MOBIL CORPCOM30231G102133115250SHSOLE 1525000GENERAL ELECTRIC COCOM369604103153351746SHSOLE 5174600INTEL CORPCOM458140100204654205SHSOLE 5420500INTERCONTINENTAL EXCHANGE INCOM45866f104227841SHSOLE 84100ISHARES TRMSCI EMG MKT ETF46428723447612705SHSOLE 1270500ISHARES TRRUS MID-CAP ETF4642874991027358933SHSOLE 5893300ISHARES TRCORE S&P MCP ETF4642875074402841SHSOLE 284100ISHARES TRNASDQ BIOTEC ETF46428755613334604SHSOLE 460400ISHARES TRRUSSELL 2000 ETF4642876551022582319SHSOLE 8231900ISHARES TRCORE S&P SCP ETF4642878042932360SHSOLE 236000JOHNSON & JOHNSONCOM478160104145812339SHSOLE 1233900JPMORGAN CHASE & COCOM46625h1003815720SHSOLE 572000LEIDOS HLDGS INCCOM525327102118927461SHSOLE 2746100MICROSOFT CORPCOM594918104129822536SHSOLE 2253600PARKER HANNIFIN CORPCOM70109410411399077SHSOLE 907700PEPSICO INCCOM713448108138312718SHSOLE 1271800PROCTER AND GAMBLE COCOM742718109127114161SHSOLE 1416100SCHLUMBERGER LTDCOM806857108119215153SHSOLE 1515300SCIENCE APPLICATNS INTL CP NCOM8086251076389197SHSOLE 919700SELECT SECTOR SPDR TRSBI HEALTHCARE81369Y209184325563SHSOLE 2556300SELECT SECTOR SPDR TRSBI CONS DISCR81369Y407263632934SHSOLE 3293400SELECT SECTOR SPDR TRSBI INT-ENERGY81369Y506142720207SHSOLE 2020700SELECT SECTOR SPDR TRSBI INT-FINL81369Y6054127213816SHSOLE 21381600SELECT SECTOR SPDR TRRL EST SEL SEC81369y860101230891SHSOLE 3089100SPDR S&P 500 ETF TRTR UNIT78462f10358704271402SHSOLE 27140200SPDR SERIES TRUSTS&P REGL BKG78464A698136632311SHSOLE 3231100STATE STR CORPCOM8574771032483560SHSOLE 356000TARGET CORPCOM87612E106117017037SHSOLE 1703700TESLA MTRS INCCOM88160r1012471210SHSOLE 121000TWITTER INCCOM90184L102157768400SHSOLE 6840000VANGUARD INDEX FDSTOTAL STK MKT92290876923061207140SHSOLE 20714000VANGUARD INTL EQUITY INDEX FFTSE EMR MKT ETF9220428589553253854SHSOLE 25385400VANGUARD SPECIALIZED PORTFOLDIV APP ETF9219088442502980SHSOLE 298000VANGUARD TAX MANAGED INTL FDFTSE DEV MKT ETF92194385828702767228SHSOLE 76722800WHOLE FOODS MKT INCCOM966837106112939820SHSOLE 3982000ZIMMER BIOMET HLDGS INCCOM98956p102133310251SHSOLE 1025100