0001123812-16-000014.txt : 20160721 0001123812-16-000014.hdr.sgml : 20160721 20160721160007 ACCESSION NUMBER: 0001123812-16-000014 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20160630 FILED AS OF DATE: 20160721 DATE AS OF CHANGE: 20160721 EFFECTIVENESS DATE: 20160721 FILER: COMPANY DATA: COMPANY CONFORMED NAME: PROFFITT & GOODSON INC CENTRAL INDEX KEY: 0001123812 IRS NUMBER: 621284128 STATE OF INCORPORATION: TN FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-11414 FILM NUMBER: 161777440 BUSINESS ADDRESS: STREET 1: PO BOX 11629 CITY: KNOXVILLE STATE: TN ZIP: 37939-1629 BUSINESS PHONE: 8655841850 MAIL ADDRESS: STREET 1: PO BOX 11629 CITY: KNOXVILLE STATE: TN ZIP: 37939-1629 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001123812 XXXXXXXX 06-30-2016 06-30-2016 PROFFITT & GOODSON INC

PO BOX 11629 KNOXVILLE TN 37939-1629

13F HOLDINGS REPORT 028-11414 N David N. Goodson 865-584-1850 David N. Goodson Knoxville TN 07-20-2016 0 46 181437 false INFORMATION TABLE 2 pg2q16.inftab.xml 3M COCOM88579y10112777290SHSOLE 729000ALCOA INCCOM013817101929100215SHSOLE 10021500AMAZON COM INCCOM023135106252352SHSOLE 35200ANTHEM INCCOM03675210312579574SHSOLE 957400APPLE INCCOM037833100158416566SHSOLE 1656600AT&T INCCOM00206r102129730022SHSOLE 3002200BANK AMER CORPCOM060505104124193531SHSOLE 9353100CISCO SYS INCCOM17275R102130745560SHSOLE 4556000CVS HEALTH CORPCOM126650100133513947SHSOLE 1394700DISNEY WALT COCOM DISNEY254687106134613756SHSOLE 1375600DU PONT E I DE NEMOURS & COCOM26353410987713539SHSOLE 1353900E M C CORP MASSCOM268648102123545451SHSOLE 4545100EMERSON ELEC COCOM291011104109520990SHSOLE 2099000EXELON CORPCOM30161n101163344909SHSOLE 4490900EXXON MOBIL CORPCOM30231G102135314430SHSOLE 1443000FIREEYE INCCOM31816Q10185852075SHSOLE 5207500GENERAL ELECTRIC COCOM369604103161551311SHSOLE 5131100INTEL CORPCOM458140100119236350SHSOLE 3635000ISHARES TRMSCI EMG MKT ETF4642872342727925SHSOLE 792500ISHARES TRNASDQ BIOTEC ETF46428755611504469SHSOLE 446900ISHARES TRRUS MID-CAP ETF464287499958456981SHSOLE 5698100ISHARES TRRUSSELL 2000 ETF464287655913479439SHSOLE 7943900JOHNSON & JOHNSONCOM478160104146612083SHSOLE 1208300JPMORGAN CHASE & COCOM46625h1003024860SHSOLE 486000LEIDOS HLDGS INCCOM525327102121525377SHSOLE 2537700MICROSOFT CORPCOM594918104111621811SHSOLE 2181100PARKER HANNIFIN CORPCOM7010941049779042SHSOLE 904200PEPSICO INCCOM713448108127112002SHSOLE 1200200PROCTER & GAMBLE COCOM742718109112913331SHSOLE 1333100SCHLUMBERGER LTDCOM806857108113014288SHSOLE 1428800SCIENCE APPLICATNS INTL CP NCOM8086251075028602SHSOLE 860200SELECT SECTOR SPDR TRSBI CONS DISCR81369Y407256932914SHSOLE 3291400SELECT SECTOR SPDR TRSBI HEALTHCARE81369Y209180925233SHSOLE 2523300SELECT SECTOR SPDR TRSBI INT-ENERGY81369Y506136720027SHSOLE 2002700SELECT SECTOR SPDR TRSBI INT-FINL81369Y6054947216471SHSOLE 21647100SPDR S&P 500 ETF TRTR UNIT78462f10356250268528SHSOLE 26852800SPDR SERIES TRUSTS&P REGL BKG78464A698119931231SHSOLE 3123100TARGET CORPCOM87612E106114716432SHSOLE 1643200TESLA MTRS INCCOM88160r1012571210SHSOLE 121000TWITTER INCCOM90184L102114367600SHSOLE 6760000VANGUARD INDEX FDSTOTAL STK MKT92290876922190207074SHSOLE 20707400VANGUARD INTL EQUITY INDEX FFTSE EMR MKT ETF9220428588683246470SHSOLE 24647000VANGUARD SPECIALIZED PORTFOLDIV APP ETF9219088442482980SHSOLE 298000VANGUARD TAX MANAGED INTL FDFTSE DEV MKT ETF92194385826215741372SHSOLE 74137200WHOLE FOODS MKT INCCOM966837106124638925SHSOLE 3892500ZIMMER BIOMET HLDGS INCCOM98956p102123610265SHSOLE 1026500