0001123812-16-000012.txt : 20160419 0001123812-16-000012.hdr.sgml : 20160419 20160419125400 ACCESSION NUMBER: 0001123812-16-000012 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20160331 FILED AS OF DATE: 20160419 DATE AS OF CHANGE: 20160419 EFFECTIVENESS DATE: 20160419 FILER: COMPANY DATA: COMPANY CONFORMED NAME: PROFFITT & GOODSON INC CENTRAL INDEX KEY: 0001123812 IRS NUMBER: 621284128 STATE OF INCORPORATION: TN FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-11414 FILM NUMBER: 161578648 BUSINESS ADDRESS: STREET 1: PO BOX 11629 CITY: KNOXVILLE STATE: TN ZIP: 37939-1629 BUSINESS PHONE: 8655841850 MAIL ADDRESS: STREET 1: PO BOX 11629 CITY: KNOXVILLE STATE: TN ZIP: 37939-1629 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001123812 XXXXXXXX 03-31-2016 03-31-2016 PROFFITT & GOODSON INC

PO BOX 11629 KNOXVILLE TN 37939-1629

13F HOLDINGS REPORT 028-11414 N David N. Goodson 865-584-1850 David N. Goodson Knoxville TN 04-19-2016 0 43 174870 false INFORMATION TABLE 2 pg1q16.inftab.xml 3M COCOM88579y10112657590SHSOLE 759000ALCOA INCCOM0138171011001104465SHSOLE 10446500ANTHEM INCCOM03675210313289552SHSOLE 955200APPLE INCCOM037833100189117351SHSOLE 1735100AT&T INCCOM00206r102127232467SHSOLE 3246700BANK AMER CORPCOM060505104128895245SHSOLE 9524500CISCO SYS INCCOM17275R102132346468SHSOLE 4646800CVS HEALTH CORPCOM126650100147114182SHSOLE 1418200DISNEY WALT COCOM DISNEY254687106142414341SHSOLE 1434100DU PONT E I DE NEMOURS & COCOM26353410985913564SHSOLE 1356400E M C CORP MASSCOM268648102123146199SHSOLE 4619900EMERSON ELEC COCOM291011104112220639SHSOLE 2063900EXELON CORPCOM30161n101167346659SHSOLE 4665900EXXON MOBIL CORPCOM30231G102124214857SHSOLE 1485700FIREEYE INCCOM31816Q10191050610SHSOLE 5061000GENERAL ELECTRIC COCOM369604103171453911SHSOLE 5391100INTEL CORPCOM458140100118836720SHSOLE 3672000ISHARES TRMSCI EMG MKT ETF4642872342717925SHSOLE 792500ISHARES TRRUS MID-CAP ETF464287499868753321SHSOLE 5332100ISHARES TRNASDQ BIOTEC ETF46428755611794520SHSOLE 452000ISHARES TRRUSSELL 2000 ETF464287655820374145SHSOLE 7414500JOHNSON & JOHNSONCOM478160104135612535SHSOLE 1253500JPMORGAN CHASE & COCOM46625h1002884860SHSOLE 486000LEIDOS HLDGS INCCOM525327102105821019SHSOLE 2101900MICROSOFT CORPCOM594918104120021721SHSOLE 2172100PARKER HANNIFIN CORPCOM70109410410289257SHSOLE 925700PEPSICO INCCOM713448108123812078SHSOLE 1207800PROCTER & GAMBLE COCOM742718109108613194SHSOLE 1319400SCHLUMBERGER LTDCOM806857108107114524SHSOLE 1452400SELECT SECTOR SPDR TRSBI HEALTHCARE81369Y209160723714SHSOLE 2371400SELECT SECTOR SPDR TRSBI CONS DISCR81369Y407257532553SHSOLE 3255300SELECT SECTOR SPDR TRSBI INT-ENERGY81369Y506126620457SHSOLE 2045700SELECT SECTOR SPDR TRSBI INT-FINL81369Y6055105226871SHSOLE 22687100SPDR S&P 500 ETF TRTR UNIT78462f10353980262652SHSOLE 26265200SPDR SERIES TRUSTS&P REGL BKG78464A698118831564SHSOLE 3156400TARGET CORPCOM87612E106135116422SHSOLE 1642200TESLA MTRS INCCOM88160r1012781210SHSOLE 121000TWITTER INCCOM90184L10264538950SHSOLE 3895000VANGUARD INDEX FDSTOTAL STK MKT92290876921892208853SHSOLE 20885300VANGUARD INTL EQUITY INDEX FFTSE EMR MKT ETF9220428588140235396SHSOLE 23539600VANGUARD TAX MANAGED INTL FDFTSE DEV MKT ETF92194385825649714869SHSOLE 71486900WHOLE FOODS MKT INCCOM966837106122839475SHSOLE 3947500ZIMMER BIOMET HLDGS INCCOM98956p102109910310SHSOLE 1031000