0001123812-15-000006.txt : 20150806 0001123812-15-000006.hdr.sgml : 20150806 20150806135025 ACCESSION NUMBER: 0001123812-15-000006 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20150630 FILED AS OF DATE: 20150806 DATE AS OF CHANGE: 20150806 EFFECTIVENESS DATE: 20150806 FILER: COMPANY DATA: COMPANY CONFORMED NAME: PROFFITT & GOODSON INC CENTRAL INDEX KEY: 0001123812 IRS NUMBER: 621284128 STATE OF INCORPORATION: TN FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-11414 FILM NUMBER: 151032300 BUSINESS ADDRESS: STREET 1: PO BOX 11629 CITY: KNOXVILLE STATE: TN ZIP: 37939-1629 BUSINESS PHONE: 8655841850 MAIL ADDRESS: STREET 1: PO BOX 11629 CITY: KNOXVILLE STATE: TN ZIP: 37939-1629 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001123812 XXXXXXXX 06-30-2015 06-30-2015 PROFFITT & GOODSON INC

PO BOX 11629 KNOXVILLE TN 37939-1629

13F HOLDINGS REPORT 028-11414 N David N. Goodson 865-584-1850 David N. Goodson Knoxville TN 08-06-2015 0 41 171509 false INFORMATION TABLE 2 pg2q15.inftab.xml 3M COCOM88579y10112348000SHSOLE 800000AIR PRODS & CHEMS INCCOM0091581069176704SHSOLE 670400ANTHEM INCCOM036752103171010415SHSOLE 1041500APPLE INCCOM037833100184614715SHSOLE 1471500AT&T INCCOM00206r102115132418SHSOLE 3241800CISCO SYS INCCOM17275R102125845828SHSOLE 4582800CONOCOPHILLIPSCOM20825c104116318943SHSOLE 1894300CVS HEALTH CORPCOM126650100142913625SHSOLE 1362500DISNEY WALT COCOM DISNEY254687106156213681SHSOLE 1368100DU PONT E I DE NEMOURS & COCOM26353410988513834SHSOLE 1383400E M C CORP MASSCOM268648102106940513SHSOLE 4051300EBAY INCCOM278642103122520340SHSOLE 2034000EMERSON ELEC COCOM29101110490716364SHSOLE 1636400EXELON CORPCOM30161n101128040745SHSOLE 4074500EXXON MOBIL CORPCOM30231G102115513885SHSOLE 1388500GENERAL ELECTRIC COCOM369604103146555146SHSOLE 5514600GOOGLE INCCL A38259p50810501945SHSOLE 194500GOOGLE INCCL C38259p706488938SHSOLE 93800INTEL CORPCOM458140100128842335SHSOLE 4233500ISHARES TRRUS MID-CAP ETF464287499830848779SHSOLE 4877900ISHARES TRRUSSELL 2000 ETF464287655833466749SHSOLE 6674900JOHNSON & JOHNSONCOM478160104117512055SHSOLE 1205500MICROSOFT CORPCOM594918104121427498SHSOLE 2749800PARKER HANNIFIN CORPCOM70109410411249662SHSOLE 966200PEPSICO INCCOM713448108121413006SHSOLE 1300600PROCTER & GAMBLE COCOM742718109105413476SHSOLE 1347600SCHLUMBERGER LTDCOM806857108113513170SHSOLE 1317000SELECT SECTOR SPDR TRSBI HEALTHCARE81369Y209164922169SHSOLE 2216900SELECT SECTOR SPDR TRSBI CONS DISCR81369Y407213127858SHSOLE 2785800SELECT SECTOR SPDR TRSBI INT-ENERGY81369Y506115915423SHSOLE 1542300SELECT SECTOR SPDR TRSBI INT-FINL81369Y6056016246766SHSOLE 24676600SPDR S&P 500 ETF TRTR UNIT78462f10352963257288SHSOLE 25728800SPDR SERIES TRUSTS&P REGL BKG78464A698118026715SHSOLE 2671500SPDR SERIES TRUSTS&P BIOTECH78464a87018057155SHSOLE 715500TARGET CORPCOM87612E106138016905SHSOLE 1690500TIME WARNER CABLE INCCOM88732J20714658225SHSOLE 822500VANGUARD INDEX FDSTOTAL STK MKT92290876921081196986SHSOLE 19698600VANGUARD INTL EQUITY INDEX FFTSE EMR MKT ETF9220428588604210472SHSOLE 21047200VANGUARD TAX MANAGED INTL FDFTSE DEV MKT ETF92194385823337588583SHSOLE 58858300WAL-MART STORES INCCOM93114210394413302SHSOLE 1330200ZIMMER BIOMET HLDGS INCCOM98956p102115510575SHSOLE 1057500