0001123812-15-000004.txt : 20150427 0001123812-15-000004.hdr.sgml : 20150427 20150427141310 ACCESSION NUMBER: 0001123812-15-000004 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20150331 FILED AS OF DATE: 20150427 DATE AS OF CHANGE: 20150427 EFFECTIVENESS DATE: 20150427 FILER: COMPANY DATA: COMPANY CONFORMED NAME: PROFFITT & GOODSON INC CENTRAL INDEX KEY: 0001123812 IRS NUMBER: 621284128 STATE OF INCORPORATION: TN FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-11414 FILM NUMBER: 15794648 BUSINESS ADDRESS: STREET 1: PO BOX 11629 CITY: KNOXVILLE STATE: TN ZIP: 37939-1629 BUSINESS PHONE: 8655841850 MAIL ADDRESS: STREET 1: PO BOX 11629 CITY: KNOXVILLE STATE: TN ZIP: 37939-1629 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001123812 XXXXXXXX 03-31-2015 03-31-2015 PROFFITT & GOODSON INC

PO BOX 11629 KNOXVILLE TN 37939-1629

13F HOLDINGS REPORT 028-11414 N David N. Goodson 865-584-1850 David N. Goodson Knoxville TN 04-27-2015 0 41 171534 false INFORMATION TABLE 2 pg1q15.inftab.xml 3M COCOM88579y10113518190SHSOLE 819000AIR PRODS & CHEMS INCCOM00915810610526954SHSOLE 695400ANTHEM INCCOM036752103170911070SHSOLE 1107000APPLE INCCOM037833100191715402SHSOLE 1540200AT&T INCCOM00206r102108033063SHSOLE 3306300CISCO SYS INCCOM17275R102127246217SHSOLE 4621700CONOCOPHILLIPSCOM20825c104102616478SHSOLE 1647800CVS HEALTH CORPCOM126650100146114160SHSOLE 1416000DISNEY WALT COCOM DISNEY254687106153914671SHSOLE 1467100DU PONT E I DE NEMOURS & COCOM263534109101714224SHSOLE 1422400E M C CORP MASSCOM268648102105441218SHSOLE 4121800EBAY INCCOM278642103120220840SHSOLE 2084000EMERSON ELEC COCOM29101110494416664SHSOLE 1666400EXELON CORPCOM30161n101141342039SHSOLE 4203900EXXON MOBIL CORPCOM30231G102108112723SHSOLE 1272300GENERAL ELECTRIC COCOM369604103134354133SHSOLE 5413300GOOGLE INCCL A38259p50810361867SHSOLE 186700GOOGLE INCCL C38259p7065591020SHSOLE 102000INTEL CORPCOM458140100131342000SHSOLE 4200000ISHARES TRRUS MID-CAP ETF464287499850549130SHSOLE 4913000ISHARES TRRUSSELL 2000 ETF464287655838067380SHSOLE 6738000JOHNSON & JOHNSONCOM478160104123912320SHSOLE 1232000MICROSOFT CORPCOM594918104114328108SHSOLE 2810800PARKER HANNIFIN CORPCOM70109410411729868SHSOLE 986800PEPSICO INCCOM713448108127213301SHSOLE 1330100PROCTER & GAMBLE COCOM742718109112813761SHSOLE 1376100SCHLUMBERGER LTDCOM806857108111413350SHSOLE 1335000SELECT SECTOR SPDR TRSBI HEALTHCARE81369Y209164122638SHSOLE 2263800SELECT SECTOR SPDR TRSBI CONS DISCR81369Y407218328977SHSOLE 2897700SELECT SECTOR SPDR TRSBI INT-ENERGY81369Y506122315760SHSOLE 1576000SELECT SECTOR SPDR TRSBI INT-FINL81369Y6056169255881SHSOLE 25588100SPDR S&P 500 ETF TRTR UNIT78462f10353128257365SHSOLE 25736500SPDR SERIES TRUSTS&P REGL BKG78464A698105425810SHSOLE 2581000SPDR SERIES TRUSTS&P BIOTECH78464a87017217630SHSOLE 763000TARGET CORPCOM87612E106147017910SHSOLE 1791000TIME WARNER CABLE INCCOM88732J20712738495SHSOLE 849500VANGUARD INDEX FDSTOTAL STK MKT92290876921235197994SHSOLE 19799400VANGUARD INTL EQUITY INDEX FFTSE EMR MKT ETF9220428588078197640SHSOLE 19764000VANGUARD TAX MANAGED INTL FDFTSE DEV MKT ETF92194385822641568445SHSOLE 56844500WAL-MART STORES INCCOM931142103111313528SHSOLE 1352800ZIMMER HLDGS INCCOM98956p102128310915SHSOLE 1091500