0001123812-14-000006.txt : 20140811 0001123812-14-000006.hdr.sgml : 20140811 20140808133656 ACCESSION NUMBER: 0001123812-14-000006 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20140630 FILED AS OF DATE: 20140808 DATE AS OF CHANGE: 20140808 EFFECTIVENESS DATE: 20140808 FILER: COMPANY DATA: COMPANY CONFORMED NAME: PROFFITT & GOODSON INC CENTRAL INDEX KEY: 0001123812 IRS NUMBER: 621284128 STATE OF INCORPORATION: TN FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-11414 FILM NUMBER: 141026792 BUSINESS ADDRESS: STREET 1: PO BOX 11629 CITY: KNOXVILLE STATE: TN ZIP: 37939-1629 BUSINESS PHONE: 8655841850 MAIL ADDRESS: STREET 1: PO BOX 11629 CITY: KNOXVILLE STATE: TN ZIP: 37939-1629 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001123812 XXXXXXXX 06-30-2014 06-30-2014 PROFFITT & GOODSON INC

PO BOX 11629 KNOXVILLE TN 37939-1629

13F HOLDINGS REPORT 028-11414 N David N. Goodson 865-584-1850 David N. Goodson Knoxville TN 08-08-2014 0 40 165727 false INFORMATION TABLE 2 pg2q14.inftab.xml 3M COCOM88579y10112878985SHSOLE 898500AIR PRODS & CHEMS INCCOM00915810610538188SHSOLE 818800APPLE INCCOM037833100156516837SHSOLE 1683700AT&T INCCOM00206r102118233430SHSOLE 3343000CISCO SYS INCCOM17275R102121248765SHSOLE 4876500CONOCOPHILLIPSCOM20825c104135715828SHSOLE 1582800CVS CAREMARK CORPORATIONCOM126650100121716145SHSOLE 1614500DISNEY WALT COCOM DISNEY254687106152717806SHSOLE 1780600DU PONT E I DE NEMOURS & COCOM26353410996914804SHSOLE 1480400E M C CORP MASSCOM268648102112642738SHSOLE 4273800EBAY INCCOM278642103105020970SHSOLE 2097000EMERSON ELEC COCOM291011104112816999SHSOLE 1699900EXELON CORPCOM30161n101181949873SHSOLE 4987300EXXON MOBIL CORPCOM30231G102136113517SHSOLE 1351700GENERAL ELECTRIC COCOM369604103129749366SHSOLE 4936600GOOGLE INCCL A38259p5088131390SHSOLE 139000GOOGLE INCCL C38259p7067981388SHSOLE 138800INTEL CORPCOM458140100155450302SHSOLE 5030200ISHARESRUS MID-CAP ETF464287499812649989SHSOLE 4998900ISHARESRUSSELL 2000 ETF464287655784366014SHSOLE 6601400JOHNSON & JOHNSONCOM478160104134712875SHSOLE 1287500MICROSOFT CORPCOM594918104131931643SHSOLE 3164300PARKER HANNIFIN CORPCOM701094104125910010SHSOLE 1001000PEPSICO INCCOM713448108119313356SHSOLE 1335600PROCTER & GAMBLE COCOM742718109138417606SHSOLE 1760600SCHLUMBERGER LTDCOM806857108157213330SHSOLE 1333000SELECT SECTOR SPDR TRSBI HEALTHCARE81369Y209129421279SHSOLE 2127900SELECT SECTOR SPDR TRSBI CONS DISCR81369Y407202030271SHSOLE 3027100SELECT SECTOR SPDR TRSBI INT-ENERGY81369Y506152915275SHSOLE 1527500SELECT SECTOR SPDR TRSBI INT-FINL81369Y6056547287886SHSOLE 28788600SPDR S&P 500 ETF TRTR UNIT78462f10353653274132SHSOLE 27413200SPDR SERIES TRUSTS&P REGL BKG78464A69873318170SHSOLE 1817000SPDR SERIES TRUSTS&P BIOTECH78464a87013989076SHSOLE 907600TARGET CORPCOM87612E106115619940SHSOLE 1994000TIME WARNER CABLE INCCOM88732J20714579890SHSOLE 989000VANGUARD INDEX FDSTOTAL STK MKT92290876919697193544SHSOLE 19354400VANGUARD INTL EQUITY INDEX FFTSE EMR MKT ETF9220428588413195058SHSOLE 19505800VANGUARD TAX MANAGED INTL FDFTSE DEV MKT ETF92194385819180450351SHSOLE 45035100WAL-MART STORES INCCOM931142103104013849SHSOLE 1384900ZIMMER HLDGS INCCOM98956p102125212050SHSOLE 1205000