0001123812-13-000004.txt : 20130409 0001123812-13-000004.hdr.sgml : 20130409 20130409114001 ACCESSION NUMBER: 0001123812-13-000004 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20130331 FILED AS OF DATE: 20130409 DATE AS OF CHANGE: 20130409 EFFECTIVENESS DATE: 20130409 FILER: COMPANY DATA: COMPANY CONFORMED NAME: PROFFITT & GOODSON INC CENTRAL INDEX KEY: 0001123812 IRS NUMBER: 621284128 STATE OF INCORPORATION: TN FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-11414 FILM NUMBER: 13750335 BUSINESS ADDRESS: STREET 1: PO BOX 11629 CITY: KNOXVILLE STATE: TN ZIP: 37939-1629 BUSINESS PHONE: 8655841850 MAIL ADDRESS: STREET 1: PO BOX 11629 CITY: KNOXVILLE STATE: TN ZIP: 37939-1629 13F-HR 1 pg1q13.txt UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 13F Form 13F COVER PAGE Report for the Calendar Year or Quarter Ended: March 31, 2013 Check here if Amendment [ ]; Amendment Number: This Amendment (Check only one.): [ ] is a restatement. [ ] adds new holdings entries. Institutional Investment Manager Filing this Report: Name: Proffitt & Goodson, Inc. Address: 4800 Old Kingston Pike Suite 200 Knoxville, TN 37919 13F File Number: 028-11414 The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form. Person Signing this Report on Behalf of Reporting Manager: Name: David N. Goodson Title: President Phone: 865-584-1850 Signature, Place, and Date of Signing: /s/David N. Goodson Knoxville, TN April 09, 2013 Report Type (Check only one.): [ X] 13F HOLDINGS REPORT. [ ] 13F NOTICE. [ ] 13F COMBINATION REPORT. FORM 13F SUMMARY PAGE Report Summary: Number of Other Included Managers: 0 Form 13F Information Table Entry Total: 38 Form 13F Information Table Value Total: $129,566 (thousands) List of Other Included Managers: Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional managers with respect to which this report is filed, other than the manager filing this report. NONE FORM 13F INFORMATION TABLE VALUE SHARES/ SH/ PUT/ INVSTMT OTHER VOTING AUTHORITY NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DSCRETN MANAGERS SOLE SHARED NONE ------------------------------ ---------------- --------- -------- -------- --- ---- ------- ------------ -------- -------- -------- 3M CO COM 88579y101 1045 9833 SH SOLE 9833 AIR PRODS & CHEMS INC COM 009158106 754 8660 SH SOLE 8660 APPLE INC COM 037833100 966 2181 SH SOLE 2181 AT&T INC COM 00206r102 1096 29865 SH SOLE 29865 CHEVRON CORP NEW COM 166764100 1121 9433 SH SOLE 9433 CISCO SYS INC COM 17275R102 1030 49307 SH SOLE 49307 CONOCOPHILLIPS COM 20825c104 900 14968 SH SOLE 14968 DISNEY WALT CO COM DISNEY 254687106 1248 21976 SH SOLE 21976 DU PONT E I DE NEMOURS & CO COM 263534109 866 17625 SH SOLE 17625 E M C CORP MASS COM 268648102 932 39004 SH SOLE 39004 EMERSON ELEC CO COM 291011104 954 17077 SH SOLE 17077 EXELON CORP COM 30161n101 1594 46220 SH SOLE 46220 EXXON MOBIL CORP COM 30231G102 1075 11929 SH SOLE 11929 GENERAL ELECTRIC CO COM 369604103 1158 50093 SH SOLE 50093 GOOGLE INC CL A 38259p508 1507 1897 SH SOLE 1897 INTEL CORP COM 458140100 1461 66910 SH SOLE 66910 ISHARES TR RUSSELL MIDCAP 464287499 5954 46779 SH SOLE 46779 ISHARES TR RUSSELL 2000 464287655 5973 63257 SH SOLE 63257 JOHNSON & JOHNSON COM 478160104 1163 14262 SH SOLE 14262 MICROSOFT CORP COM 594918104 1002 35036 SH SOLE 35036 ORACLE CORP COM 68389X105 908 28090 SH SOLE 28090 PARKER HANNIFIN CORP COM 701094104 994 10857 SH SOLE 10857 PEPSICO INC COM 713448108 1057 13356 SH SOLE 13356 PROCTER & GAMBLE CO COM 742718109 1537 19943 SH SOLE 19943 SCHLUMBERGER LTD COM 806857108 983 13125 SH SOLE 13125 SELECT SECTOR SPDR TR SBI HEALTHCARE 81369Y209 1061 23060 SH SOLE 23060 SELECT SECTOR SPDR TR SBI CONS DISCR 81369Y407 2116 39933 SH SOLE 39933 SELECT SECTOR SPDR TR SBI INT-ENERGY 81369Y506 497 6263 SH SOLE 6263 SELECT SECTOR SPDR TR SBI INT-FINL 81369Y605 5758 316227 SH SOLE 316227 SPDR S&P 500 ETF TR TR UNIT 78462f103 42261 269743 SH SOLE 269743 SPDR SERIES TRUST S&P BIOTECH 78464a870 1005 10058 SH SOLE 10058 TARGET CORP COM 87612E106 1106 16159 SH SOLE 16159 VANGUARD INDEX FDS TOTAL STK MKT 922908769 13985 172743 SH SOLE 172743 VANGUARD INTL EQUITY INDEX F FTSE EMR MKT ETF 922042858 7573 176544 SH SOLE 176544 VANGUARD TAX MANAGED INTL FD MSCI EAFE ETF 921943858 13785 378396 SH SOLE 378396 WALGREEN CO COM 931422109 1183 24814 SH SOLE 24814 WAL-MART STORES INC COM 931142103 935 12500 SH SOLE 12500 ZIMMER HLDGS INC COM 98956p102 1023 13606 SH SOLE 13606