0001123812-13-000004.txt : 20130409
0001123812-13-000004.hdr.sgml : 20130409
20130409114001
ACCESSION NUMBER: 0001123812-13-000004
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 1
CONFORMED PERIOD OF REPORT: 20130331
FILED AS OF DATE: 20130409
DATE AS OF CHANGE: 20130409
EFFECTIVENESS DATE: 20130409
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: PROFFITT & GOODSON INC
CENTRAL INDEX KEY: 0001123812
IRS NUMBER: 621284128
STATE OF INCORPORATION: TN
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-11414
FILM NUMBER: 13750335
BUSINESS ADDRESS:
STREET 1: PO BOX 11629
CITY: KNOXVILLE
STATE: TN
ZIP: 37939-1629
BUSINESS PHONE: 8655841850
MAIL ADDRESS:
STREET 1: PO BOX 11629
CITY: KNOXVILLE
STATE: TN
ZIP: 37939-1629
13F-HR
1
pg1q13.txt
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Form 13F
Form 13F COVER PAGE
Report for the Calendar Year or Quarter Ended: March 31, 2013
Check here if Amendment [ ]; Amendment Number:
This Amendment (Check only one.): [ ] is a restatement.
[ ] adds new holdings entries.
Institutional Investment Manager Filing this Report:
Name: Proffitt & Goodson, Inc.
Address: 4800 Old Kingston Pike
Suite 200
Knoxville, TN 37919
13F File Number: 028-11414
The institutional investment manager filing this report and the person by whom
it is signed hereby represent that the person signing the report is authorized
to submit it, that all information contained herein is true, correct and
complete, and that it is understood that all required items, statements,
schedules, lists, and tables, are considered integral parts of this form.
Person Signing this Report on Behalf of Reporting Manager:
Name: David N. Goodson
Title: President
Phone: 865-584-1850
Signature, Place, and Date of Signing:
/s/David N. Goodson Knoxville, TN April 09, 2013
Report Type (Check only one.):
[ X] 13F HOLDINGS REPORT.
[ ] 13F NOTICE.
[ ] 13F COMBINATION REPORT.
FORM 13F SUMMARY PAGE
Report Summary:
Number of Other Included Managers: 0
Form 13F Information Table Entry Total: 38
Form 13F Information Table Value Total: $129,566 (thousands)
List of Other Included Managers:
Provide a numbered list of the name(s) and Form 13F file number(s) of all
institutional managers with respect to which this report is filed, other
than the manager filing this report.
NONE
FORM 13F INFORMATION TABLE
VALUE SHARES/ SH/ PUT/ INVSTMT OTHER VOTING AUTHORITY
NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DSCRETN MANAGERS SOLE SHARED NONE
------------------------------ ---------------- --------- -------- -------- --- ---- ------- ------------ -------- -------- --------
3M CO COM 88579y101 1045 9833 SH SOLE 9833
AIR PRODS & CHEMS INC COM 009158106 754 8660 SH SOLE 8660
APPLE INC COM 037833100 966 2181 SH SOLE 2181
AT&T INC COM 00206r102 1096 29865 SH SOLE 29865
CHEVRON CORP NEW COM 166764100 1121 9433 SH SOLE 9433
CISCO SYS INC COM 17275R102 1030 49307 SH SOLE 49307
CONOCOPHILLIPS COM 20825c104 900 14968 SH SOLE 14968
DISNEY WALT CO COM DISNEY 254687106 1248 21976 SH SOLE 21976
DU PONT E I DE NEMOURS & CO COM 263534109 866 17625 SH SOLE 17625
E M C CORP MASS COM 268648102 932 39004 SH SOLE 39004
EMERSON ELEC CO COM 291011104 954 17077 SH SOLE 17077
EXELON CORP COM 30161n101 1594 46220 SH SOLE 46220
EXXON MOBIL CORP COM 30231G102 1075 11929 SH SOLE 11929
GENERAL ELECTRIC CO COM 369604103 1158 50093 SH SOLE 50093
GOOGLE INC CL A 38259p508 1507 1897 SH SOLE 1897
INTEL CORP COM 458140100 1461 66910 SH SOLE 66910
ISHARES TR RUSSELL MIDCAP 464287499 5954 46779 SH SOLE 46779
ISHARES TR RUSSELL 2000 464287655 5973 63257 SH SOLE 63257
JOHNSON & JOHNSON COM 478160104 1163 14262 SH SOLE 14262
MICROSOFT CORP COM 594918104 1002 35036 SH SOLE 35036
ORACLE CORP COM 68389X105 908 28090 SH SOLE 28090
PARKER HANNIFIN CORP COM 701094104 994 10857 SH SOLE 10857
PEPSICO INC COM 713448108 1057 13356 SH SOLE 13356
PROCTER & GAMBLE CO COM 742718109 1537 19943 SH SOLE 19943
SCHLUMBERGER LTD COM 806857108 983 13125 SH SOLE 13125
SELECT SECTOR SPDR TR SBI HEALTHCARE 81369Y209 1061 23060 SH SOLE 23060
SELECT SECTOR SPDR TR SBI CONS DISCR 81369Y407 2116 39933 SH SOLE 39933
SELECT SECTOR SPDR TR SBI INT-ENERGY 81369Y506 497 6263 SH SOLE 6263
SELECT SECTOR SPDR TR SBI INT-FINL 81369Y605 5758 316227 SH SOLE 316227
SPDR S&P 500 ETF TR TR UNIT 78462f103 42261 269743 SH SOLE 269743
SPDR SERIES TRUST S&P BIOTECH 78464a870 1005 10058 SH SOLE 10058
TARGET CORP COM 87612E106 1106 16159 SH SOLE 16159
VANGUARD INDEX FDS TOTAL STK MKT 922908769 13985 172743 SH SOLE 172743
VANGUARD INTL EQUITY INDEX F FTSE EMR MKT ETF 922042858 7573 176544 SH SOLE 176544
VANGUARD TAX MANAGED INTL FD MSCI EAFE ETF 921943858 13785 378396 SH SOLE 378396
WALGREEN CO COM 931422109 1183 24814 SH SOLE 24814
WAL-MART STORES INC COM 931142103 935 12500 SH SOLE 12500
ZIMMER HLDGS INC COM 98956p102 1023 13606 SH SOLE 13606