0001123812-12-000004.txt : 20120424 0001123812-12-000004.hdr.sgml : 20120424 20120424141409 ACCESSION NUMBER: 0001123812-12-000004 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20120331 FILED AS OF DATE: 20120424 DATE AS OF CHANGE: 20120424 EFFECTIVENESS DATE: 20120424 FILER: COMPANY DATA: COMPANY CONFORMED NAME: PROFFITT & GOODSON INC CENTRAL INDEX KEY: 0001123812 IRS NUMBER: 621284128 STATE OF INCORPORATION: TN FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-11414 FILM NUMBER: 12775658 BUSINESS ADDRESS: STREET 1: PO BOX 11629 CITY: KNOXVILLE STATE: TN ZIP: 37939-1629 BUSINESS PHONE: 8655841850 MAIL ADDRESS: STREET 1: PO BOX 11629 CITY: KNOXVILLE STATE: TN ZIP: 37939-1629 13F-HR 1 pg1q12.txt UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 13F Form 13F COVER PAGE Report for the Calendar Year or Quarter Ended: March 31, 2012 Check here if Amendment [ ]; Amendment Number: This Amendment (Check only one.): [ ] is a restatement. [ ] adds new holdings entries. Institutional Investment Manager Filing this Report: Name: Proffitt & Goodson, Inc. Address: 4800 Old Kingston Pike Suite 200 Knoxville, TN 37919 13F File Number: 028-11414 The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form. Person Signing this Report on Behalf of Reporting Manager: Name: David N. Goodson Title: President Phone: 865-584-1850 Signature, Place, and Date of Signing: /s/David N. Goodson Knoxville, TN April 23, 2012 Report Type (Check only one.): [ X] 13F HOLDINGS REPORT. [ ] 13F NOTICE. [ ] 13F COMBINATION REPORT. FORM 13F SUMMARY PAGE Report Summary: Number of Other Included Managers: 0 Form 13F Information Table Entry Total: 44 Form 13F Information Table Value Total: $120,584 (thousands) List of Other Included Managers: Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional managers with respect to which this report is filed, other than the manager filing this report. NONE FORM 13F INFORMATION TABLE VALUE SHARES/ SH/ PUT/ INVSTMT OTHER VOTING AUTHORITY NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DSCRETN MANAGERS SOLE SHARED NONE ------------------------------ ---------------- --------- -------- -------- --- ---- ------- ------------ -------- -------- -------- 3M CO COM 88579y101 897 10058 SH SOLE 10058 ABBOTT LABS COM 002824100 1102 17986 SH SOLE 17986 AIR PRODS & CHEMS INC COM 009158106 895 9745 SH SOLE 9745 AT&T INC COM 00206r102 894 28611 SH SOLE 28611 BROADCOM CORP CL A 111320107 937 23835 SH SOLE 23835 CHEVRON CORP NEW COM 166764100 1057 9859 SH SOLE 9859 CISCO SYS INC COM 17275R102 1564 73947 SH SOLE 73947 COMCAST CORP NEW CL A 20030N101 1089 36294 SH SOLE 36294 CONOCOPHILLIPS COM 20825c104 1026 13496 SH SOLE 13496 DISNEY WALT CO COM DISNEY 254687106 1039 23736 SH SOLE 23736 DU PONT E I DE NEMOURS & CO COM 263534109 1038 19615 SH SOLE 19615 E M C CORP MASS COM 268648102 1176 39351 SH SOLE 39351 EMERSON ELEC CO COM 291011104 893 17113 SH SOLE 17113 EXELON CORP COM 30161n101 1251 31914 SH SOLE 31914 EXXON MOBIL CORP COM 30231G102 1078 12424 SH SOLE 12424 GENERAL ELECTRIC CO COM 369604103 1068 53233 SH SOLE 53233 GOOGLE INC CL A 38259p508 1390 2168 SH SOLE 2168 HOME DEPOT INC COM 437076102 1218 24209 SH SOLE 24209 ILLINOIS TOOL WKS INC COM 452308109 975 17075 SH SOLE 17075 INTEL CORP COM 458140100 1124 39990 SH SOLE 39990 ISHARES TR RUSSELL MIDCAP 464287499 4814 43483 SH SOLE 43483 ISHARES TR RUSSELL 2000 464287655 5235 63221 SH SOLE 63221 JEFFERSON BANCSHARES INC TEN COM 472375104 28 11646 SH SOLE 11646 JOHNSON & JOHNSON COM 478160104 990 15004 SH SOLE 15004 MICROSOFT CORP COM 594918104 1460 45276 SH SOLE 45276 NORFOLK SOUTHERN CORP COM 655844108 204 3100 SH SOLE 3100 ORACLE CORP COM 68389X105 1113 38165 SH SOLE 38165 PARKER HANNIFIN CORP COM 701094104 937 11079 SH SOLE 11079 PEPSICO INC COM 713448108 917 13819 SH SOLE 13819 PROCTER & GAMBLE CO COM 742718109 1363 20273 SH SOLE 20273 SAKS INC COM 79377W108 116 10000 SH SOLE 10000 SCHLUMBERGER LTD COM 806857108 849 12140 SH SOLE 12140 SELECT SECTOR SPDR TR SBI INT-ENERGY 81369Y506 933 13005 SH SOLE 13005 SELECT SECTOR SPDR TR SBI INT-FINL 81369Y605 5284 334522 SH SOLE 334522 SPDR S&P 500 ETF TR TR UNIT 78462f103 38061 270300 SH SOLE 270300 SPDR SERIES TRUST S&P PHARMAC 78464a722 1081 18926 SH SOLE 18926 SPDR SERIES TRUST S&P BIOTECH 78464a870 1146 14237 SH SOLE 14237 TARGET CORP COM 87612E106 988 16954 SH SOLE 16954 VANGUARD INDEX FDS TOTAL STK MKT 922908769 12250 169529 SH SOLE 169529 VANGUARD INTL EQUITY INDEX F MSCI EMR MKT ETF 922042858 6242 143586 SH SOLE 143586 VANGUARD TAX MANAGED INTL FD MSCI EAFE ETF 921943858 12166 357501 SH SOLE 357501 WAL MART STORES INC COM 931142103 963 15737 SH SOLE 15737 WALGREEN CO COM 931422109 819 24469 SH SOLE 24469 ZIMMER HLDGS INC COM 98956p102 914 14226 SH SOLE 14226