0001123812-12-000002.txt : 20120210 0001123812-12-000002.hdr.sgml : 20120210 20120210141232 ACCESSION NUMBER: 0001123812-12-000002 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20111231 FILED AS OF DATE: 20120210 DATE AS OF CHANGE: 20120210 EFFECTIVENESS DATE: 20120210 FILER: COMPANY DATA: COMPANY CONFORMED NAME: PROFFITT & GOODSON INC CENTRAL INDEX KEY: 0001123812 IRS NUMBER: 621284128 STATE OF INCORPORATION: TN FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-11414 FILM NUMBER: 12591858 BUSINESS ADDRESS: STREET 1: PO BOX 11629 CITY: KNOXVILLE STATE: TN ZIP: 37939-1629 BUSINESS PHONE: 8655841850 MAIL ADDRESS: STREET 1: PO BOX 11629 CITY: KNOXVILLE STATE: TN ZIP: 37939-1629 13F-HR 1 pg4q11.txt UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 13F Form 13F COVER PAGE Report for the Calendar Year or Quarter Ended: December 31, 2011 Check here if Amendment [ ]; Amendment Number: This Amendment (Check only one.): [ ] is a restatement. [ ] adds new holdings entries. Institutional Investment Manager Filing this Report: Name: Proffitt & Goodson, Inc. Address: 4800 Old Kingston Pike Suite 200 Knoxville, TN 37919 13F File Number: 028-11414 The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form. Person Signing this Report on Behalf of Reporting Manager: Name: David N. Goodson Title: President Phone: 865-584-1850 Signature, Place, and Date of Signing: /s/David N. Goodson Knoxville, TN February 01, 2012 Report Type (Check only one.): [ X] 13F HOLDINGS REPORT. [ ] 13F NOTICE. [ ] 13F COMBINATION REPORT. FORM 13F SUMMARY PAGE Report Summary: Number of Other Included Managers: 0 Form 13F Information Table Entry Total: 47 Form 13F Information Table Value Total: $106,084 (thousands) List of Other Included Managers: Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional managers with respect to which this report is filed, other than the manager filing this report. NONE FORM 13F INFORMATION TABLE VALUE SHARES/ SH/ PUT/ INVSTMT OTHER VOTING AUTHORITY NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DSCRETN MANAGERS SOLE SHARED NONE ------------------------------ ---------------- --------- -------- -------- --- ---- ------- ------------ -------- -------- -------- 3M CO COM 88579y101 817 9998 SH SOLE 9998 ABBOTT LABS COM 002824100 1022 18171 SH SOLE 18171 AIR PRODS & CHEMS INC COM 009158106 816 9578 SH SOLE 9578 AT&T INC COM 00206r102 829 27416 SH SOLE 27416 BROADCOM CORP CL A 111320107 637 21695 SH SOLE 21695 CHEVRON CORP NEW COM 166764100 1052 9886 SH SOLE 9886 CISCO SYS INC COM 17275R102 1353 74835 SH SOLE 74835 COMCAST CORP NEW CL A 20030N101 880 37097 SH SOLE 37097 CONOCOPHILLIPS COM 20825c104 1008 13832 SH SOLE 13832 DISNEY WALT CO COM DISNEY 254687106 906 24151 SH SOLE 24151 DU PONT E I DE NEMOURS & CO COM 263534109 912 19930 SH SOLE 19930 DUKE ENERGY CORP NEW COM 26441c105 1053 47866 SH SOLE 47866 E M C CORP MASS COM 268648102 844 39166 SH SOLE 39166 EMERSON ELEC CO COM 291011104 794 17038 SH SOLE 17038 EXELON CORP COM 30161n101 820 18901 SH SOLE 18901 EXXON MOBIL CORP COM 30231G102 1055 12445 SH SOLE 12445 GENERAL ELECTRIC CO COM 369604103 983 54903 SH SOLE 54903 GOOGLE INC CL A 38259p508 1389 2150 SH SOLE 2150 HOME DEPOT INC COM 437076102 1054 25080 SH SOLE 25080 ILLINOIS TOOL WKS INC COM 452308109 798 17080 SH SOLE 17080 INTEL CORP COM 458140100 990 40821 SH SOLE 40821 ISHARES TR RUSSELL MIDCAP 464287499 4142 42082 SH SOLE 42082 ISHARES TR RUSSELL 2000 464287655 3777 51218 SH SOLE 51218 ISHARES TR DJ US FINL SEC 464287788 2455 50048 SH SOLE 50048 JEFFERSON BANCSHARES INC TEN COM 472375104 27 11646 SH SOLE 11646 JOHNSON & JOHNSON COM 478160104 1038 15829 SH SOLE 15829 MICROSOFT CORP COM 594918104 1169 45031 SH SOLE 45031 NORFOLK SOUTHERN CORP COM 655844108 277 3800 SH SOLE 3800 ORACLE CORP COM 68389X105 1039 40503 SH SOLE 40503 PARKER HANNIFIN CORP COM 701094104 843 11054 SH SOLE 11054 PEPSICO INC COM 713448108 901 13579 SH SOLE 13579 PROCTER & GAMBLE CO COM 742718109 1338 20052 SH SOLE 20052 SAKS INC COM 79377W108 97 10000 SH SOLE 10000 SCHLUMBERGER LTD COM 806857108 818 11977 SH SOLE 11977 SELECT SECTOR SPDR TR SBI INT-ENERGY 81369Y506 893 12920 SH SOLE 12920 SELECT SECTOR SPDR TR SBI INT-FINL 81369Y605 2129 163744 SH SOLE 163744 SPDR S&P 500 ETF TR TR UNIT 78462f103 32755 260994 SH SOLE 260994 SPDR SERIES TRUST S&P PHARMAC 78464a722 994 19360 SH SOLE 19360 SPDR SERIES TRUST S&P BIOTECH 78464a870 965 14534 SH SOLE 14534 TARGET CORP COM 87612E106 868 16938 SH SOLE 16938 VANGUARD INDEX FDS TOTAL STK MKT 922908769 11002 171101 SH SOLE 171101 VANGUARD INTL EQUITY INDEX F MSCI EMR MKT ETF 922042858 5344 139853 SH SOLE 139853 VANGUARD INTL EQUITY INDEX F MSCI PAC ETF 922042866 4806 100991 SH SOLE 100991 VANGUARD TAX MANAGED INTL FD MSCI EAFE ETF 921943858 5924 193402 SH SOLE 193402 WAL MART STORES INC COM 931142103 950 15904 SH SOLE 15904 WALGREEN CO COM 931422109 770 23284 SH SOLE 23284 ZIMMER HLDGS INC COM 98956p102 751 14051 SH SOLE 14051