DEF 14A 1 s001023x1_def14a.htm DEF 14A

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SCHEDULE 14A

(Rule 14a-101)

INFORMATION REQUIRED IN PROXY STATEMENT

SCHEDULE 14A INFORMATION

Proxy Statement Pursuant to Section 14(a) of the
Securities Exchange Act of 1934 (Amendment No.   )

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Preliminary Proxy Statement
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COACH, INC.
(Name of Registrant as Specified In Its Charter)
 
 
(Name of Person(s) Filing Proxy Statement if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

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Dear Stockholder:

You are cordially invited to attend the 2015 Annual Meeting of Stockholders of Coach, Inc., to be held at 9:00 a.m., Eastern time, on November 4, 2015 at the Company’s offices, 516 West 34th Street, New York, New York 10001.

Information concerning the matters to be considered and voted upon at the Annual Meeting is set out in the attached Notice of 2015 Annual Meeting of Stockholders and Proxy Statement.

We are pleased with the progress we made in fiscal 2015 on the comprehensive transformation plan we laid out a year ago to reinvigorate our brand and business. Our execution of these strategic initiatives and resulting performance has been consistent with our expectations and underscores our confidence in the path we’ve chosen. As we moved through the fiscal year, we drove sequential improvement in our North America bricks and mortar business while dramatically reducing the number of promotional impressions in the marketplace against a backdrop of heightened promotional activity. In addition, our international businesses posted moderate growth on a constant currency basis, highlighted by a double-digit sales increase in Europe and strong growth in China, driven entirely by the Mainland, as sales approached $600 million.

Importantly, our brand transformation gained momentum across our three key brand pillars: product, stores and marketing. We successfully introduced Stuart Vevers’s product across our multi-channel distribution, continued to open and renovate modern luxury concept stores globally, and had an overwhelmingly positive reception to our Men’s and Women’s fashion presentations. We also took an important step in becoming a multi-brand company with the acquisition of Stuart Weitzman, which is expected to be an additional growth driver for the Company.

It is important that your shares be represented at the 2015 Annual Meeting, regardless of the number of shares you hold or whether you plan to attend the meeting in person. Accordingly, please authorize a proxy to vote your shares as soon as possible in accordance with the instructions you received. This will not prevent you from voting your shares in person if you subsequently choose to attend the meeting.

Thank you for your continued support. We look forward to seeing you at our 2015 Annual Meeting of Stockholders.

Sincerely,



Jide Zeitlin
Chairman of the Board
Victor Luis
Chief Executive Officer

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NOTICE OF 2015 ANNUAL MEETING
OF STOCKHOLDERS

We will hold the 2015 Annual Meeting of Stockholders of Coach, Inc., a Maryland corporation (the “Company” or “Coach”), at the Company’s offices, 516 West 34th Street, New York, New York, 10001, on November 4, 2015, at 9:00 a.m., Eastern time, for the following purposes:

1.To elect eight Directors;
2.To consider and vote upon the ratification of the appointment of Deloitte & Touche LLP as the Company’s independent registered public accounting firm for fiscal year 2016;
3.To consider and vote upon the approval, on a non-binding advisory basis, of the Company’s executive compensation, as disclosed in the proxy statement for the 2015 Annual Meeting;
4.To consider and vote upon the approval of the Amended and Restated Coach, Inc. 2010 Stock Incentive Plan (Amended and Restated as of September 18, 2015); and
5.To transact any other business that may properly come before the meeting or any adjournment or postponement thereof.

The foregoing items of business are more fully described in the accompanying proxy statement. The Board of Directors has fixed the close of business on September 8, 2015 as the record date for the meeting, and only holders of record of common stock at such time will be entitled to notice of or to vote at the meeting or any adjournment or postponement thereof.

BY ORDER OF THE BOARD OF DIRECTORS,


TODD KAHN
Chief Administrative Officer,
General Counsel and Secretary

New York, New York
September 25, 2015

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YOUR VOTE IS IMPORTANT

Based on current New York Stock Exchange rules, your broker will NOT be able to vote your shares with respect to the election of Directors, the non-binding advisory approval of executive compensation or the approval of the Amended and Restated Coach, Inc. 2010 Stock Incentive Plan (Amended and Restated as of September 18, 2015), if you have not provided directions to your broker. We strongly encourage you to provide directions to vote your shares and exercise your right to vote as a stockholder.

Regardless of whether you plan to attend the meeting, please follow the instructions you received to authorize a proxy to vote your shares as soon as possible to ensure that your shares are represented and voted at the meeting. Stockholders of record, or beneficial stockholders named as proxies by their stockholders of record, who attend the meeting may vote their shares personally, even though they have sent in proxies or authorized a proxy to vote online.

Help us make a difference by eliminating paper proxy mailings to your home or business: with your consent, we will provide all future proxy voting materials and annual reports to you electronically. Instructions for consenting to electronic delivery can be found on your proxy card. Your consent to receive stockholder materials electronically will remain in effect until cancelled.

INFORMATION REGARDING HONG KONG DEPOSITARY RECEIPTS

Coach’s Hong Kong Depositary Receipts are traded on The Stock Exchange of Hong Kong Limited under the symbol 6388. Neither the Hong Kong Depositary Receipts nor the Hong Kong Depositary Shares evidenced thereby have been or will be registered under the U.S. Securities Act of 1933, as amended (the “Securities Act”), and may not be offered or sold in the United States or to, or for the account of, a U.S. Person (within the meaning of Regulation S under the Securities Act), absent registration or an applicable exemption from the registration requirements. Hedging transactions involving these securities may not be conducted unless in compliance with the Securities Act.

SPECIAL NOTE ON FORWARD-LOOKING INFORMATION

This document contains certain forward-looking statements based on management’s current expectations. These forward-looking statements can be identified by the use of forward-looking terminology such as “believes,” “may,” “will,” “should,” “expect,” “confidence,” “trends,” “intend,” “estimate,” “opportunity,” “continue,” “project,” “guidance,” “target,” “anticipated,” “plan,” “potential,” the negative of these terms or comparable terms. These statements include, but are not limited to, those regarding certain agreements and plans that will require us to provide compensation to our executives upon the occurrence of future events, such as the achievement of Company and/or individual objectives and the termination of an individual’s employment or a change in control of the Company, and those regarding expectations that certain performance goals and/or targets for management and/or the Company will be attained. These future events may not occur as and when expected, if at all, and, together with the Company’s business, are subject to various risks and uncertainties. These risks and uncertainties include that future compensation to our Named Executive Officers, and the events that could trigger such payments, vary materially from the descriptions described herein due to factors beyond our control, such as the timing during the year of a triggering event, the amount of future non-equity incentive compensation, and the value of our stock on the date of a triggering event. The Company’s actual results could differ materially from the results contemplated by these forward-looking statements and are subject to a number of risks, uncertainties, estimates, and assumptions that may cause actual results to differ materially from current expectations due to a number of important factors, including but not limited to: (i) our ability to successfully execute our growth strategies, including our efforts to expand internationally into a global lifestyle brand; (ii) our ability to successfully execute our multi-year transformation initiatives; (iii) the effect of existing and new competition in the marketplace; (iv) our exposure to international risks, including currency fluctuations and changes in economic or political conditions in the markets where we sell or source our products; (v) our ability to retain the value of the Coach brand and the Stuart Weitzman brand and to respond to changing fashion and retail trends in a timely manner; (vi) our ability to control costs; (vii) the effect of seasonal and quarterly fluctuations on our sales or operating results; (viii) our ability to protect against infringement of our trademarks and other proprietary rights, (ix) our ability to achieve intended benefits, cost savings and synergies from acquisitions; and such other risk factors as set forth in the Company’s Annual Report on Form 10-K for the fiscal year ended June 27, 2015 (“fiscal year 2015”), and those described from time to time in the Company’s future reports filed with the Securities and Exchange Commission. The Company assumes no obligation to revise or update any such forward-looking statements for any reason, except as required by law. Unless the context requires otherwise, references to the “Coach brand” throughout this proxy statement do not include the Stuart Weitzman brand and references to the “Stuart Weitzman brand” do not include the Coach brand.

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PROXY SUMMARY

This summary highlights information contained elsewhere in this proxy statement. For more complete information about these topics, please review the Company’s annual report on Form 10-K and the entire proxy statement. We are mailing notices of Coach’s Annual Meeting and instructions on how to access the proxy statement (or, for those who request it, a hard copy of this proxy statement and the enclosed form of proxy) to our stockholders on or about September 25, 2015.

    

COACH AT A GLANCE IN FISCAL 2015

  New York Stock Exchange: COH    Stock Exchange of Hong Kong Limited: 6388

  #63 on Forbes List of World’s Most Valuable Brands

  Over 16,000 employees worldwide

  Coach products sold in approximately 45 countries

  Became a multi-brand Company with the acquisition of Stuart Weitzman in May 2015    

   

2015 Business Results

Fiscal 2015 was a year of many milestones and included these highlights:

The renovation or opening of 150 Modern Luxury Stores globally, representing 15% of our directly operated stores;
The sequential improvement in comparable store sales in our North America bricks and mortar business throughout the year;
The double-digit sales growth in Europe and sales in China approaching $600 million; and
The acquisition of Stuart Weitzman.

    2015 Proxy Statement    1

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PROXY SUMMARY  

Coach’s financial performance in fiscal 2015: Net sales declined 13% to $4.19 billion in the fiscal year ended June 27, 2015 (“fiscal year 2015” or “fiscal 2015”) from $4.81 billion in the fiscal year ended June 28, 2014 (“fiscal year 2014” or “fiscal 2014”). On a constant currency basis, sales declined 11% for the year. In fiscal 2015, net income was $402.4 million and earnings per diluted share (“EPS”) was $1.45. Excluding unusual items, net income was $531.2 million and EPS was $1.92. In fiscal 2014, net income was $781.3 million and EPS was $2.79. Excluding unusual items, net income was $869.6 million and EPS was $3.10.

GAAP Basis

In fiscal 2015, operating income totaled $618.0 million, while operating margin was 14.7%. Gross profit was $2.91 billion, while gross margin was 69.4%. Selling, general and

administrative (“SG&A”) expenses, as a percentage of net sales, totaled 54.6%. In fiscal 2014, operating income was $1.12 billion while operating margin was 23.3%. Gross profit was $3.30 billion, while gross margin was 68.6%. SG&A expenses as a percentage of net sales were 45.3%.

Non-GAAP Basis (excludes unusual items)

In fiscal 2015, operating income totaled $788.5 million, while operating margin was 18.8%. Gross profit was $2.92 billion, while gross margin was 69.6%. SG&A expenses as a percentage of net sales were 50.8%. In fiscal 2014, operating income was $1.25 billion while operating margin was 26.0%. Gross profit was $3.38 billion, while gross margin was 70.3%. SG&A expenses as a percentage of net sales were 44.3%.

 
Fiscal Year 2015 Results
($ in millions, except per share amounts)
Measure
GAAP(1)
Non-GAAP(1)
Change Versus
Fiscal Year 2014
on a GAAP Basis
Change Versus
Fiscal Year 2014
on a Non-GAAP Basis
Net sales
$  4,191.6
$  4,191.6
-12.8%
-12.8%
Gross profit
2,908.6
2,918.3
-11.8%
-13.6%
Operating income
618.0
788.5
-44.8%
-37.0%
Diluted earnings per share
1.45
1.92
-47.9%
-38.2%
(1)See APPENDIX A for a reconciliation of non-GAAP financial measures to our results as reported under GAAP.

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PROXY SUMMARY  

ANNUAL MEETING OF STOCKHOLDERS

Wednesday, November 4, 2015
9:00 a.m. Eastern time
Coach, Inc.
516 West 34th Street
New York, New York, 10001

    

Record Date:
Close of business on September 8, 2015
Voting:
Stockholders on the record date are entitled to vote. Each share of common stock is entitled to one vote for each director nominee and each of the other proposals.
 
Please authorize a proxy to vote your shares as soon as possible. Your broker will NOT be able to vote your shares with respect to any of the matters presented at the meeting other than the ratification of the selection of our independent registered public accounting firm, unless you give your broker specific voting instructions.
 
See the “Questions You May Have Regarding this Proxy Statement” section on page 8 of this proxy statement for more information.
 
You do not need to attend the Annual Meeting to vote if you submitted your proxy in advance of the meeting.

Attending
the Annual
Meeting:
All stockholders should bring a driver’s license, passport or other form of government-issued identification to verify their identities. In addition:
 
If your shares are held through a broker, you will need to bring either (1) a letter from your broker stating that you held Coach shares as of the record date or (2) a copy of the notice of Annual Meeting document you received in the mail.
 
If your shares are held in street name and you would also like to vote your shares in person at the Annual Meeting, you must also contact your broker or other financial institution to obtain a proxy from the record holder of your shares to present at the meeting.
 
If you are a registered stockholder whose shares are registered in your own name, you may bring a copy of the notice of Annual Meeting document you received in the mail, but we are also able to check your name against the list of registered stockholders at the door.
 
Stockholders whose shares are held jointly or through a company, group or other institution may bring one other person with them to attend the meeting.

 

Even if you plan to attend our Annual Meeting in person, please authorize a proxy to cast your vote as soon as possible by:




using the internet at
www.proxyvote.com
scanning this QR code
to vote with your mobile
device
calling toll-free from
the United States, U.S.
territories and Canada to
1-800-690-6903
mailing your signed proxy or
voting instruction form

   

    2015 Proxy Statement    3

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PROXY SUMMARY  

ANNUAL MEETING AGENDA AND VOTING RECOMMENDATIONS (page 8)

Proposal
Board Voting Recommendation
Page Reference
(for more detail)
FOR EACH NOMINEE
 
 
FOR
 
 
FOR
 
 
FOR
 
 

DIRECTOR NOMINEES (page 19)

The following table provides summary information about each director nominee. As previously announced, Gary Loveman is not standing for re-election. Directors are elected each year at the Annual Meeting by the stockholders. All of the nominees are currently members of Coach’s Board of Directors. The Board of Directors recommends that you vote FOR all of the Director nominees below.

Name
Age
Director
Since
Principal
Occupation
Independent
Audit
Committee
Human
Resources
Committee
Governance and
Nominations
Committee
Areas of Expertise
Other Public
Company Boards
51
2006
Private investor;
and retired partner
at Goldman Sachs




Executive Leadership
Industry Experience
Investment Banking
Finance
International Business
Affiliated
Managers Group
49
2013
Chief Executive
Officer of Coach
 
 
 
 
Executive Leadership
Industry Expertise
International Strategy
Sales, Marketing, and
Operations Experience
 
50
2014
Executive Vice
President and
Chief Financial
Officer of CVS
Health




Executive Leadership
Industry Expertise
Finance
 
50
2015
Retired Chief
Executive Officer
of Luxottica Group




Executive Leadership
Industry Expertise
International Business
Amplifon S.p.A.
66
2006
Retired President
and Chief
Operating Officer
of Avon Products




Executive Leadership
Industry Expertise
Finance
Avon
Kroger
Sherwin Williams
56
2005
Chief Executive
of Diageo




Executive Leadership
Industry Expertise
International Strategy
Finance
Diageo
51
2014
Chairman, Chief
Executive
Officer and
President of NCR
Corporation




Executive Leadership
Industry Experience
International Business
Corporate Governance
Retail Technology
Experience
NCR Corporation
(Chairman)
United Continental
Holdings, Inc.
48
2012
Chief Executive
Officer and Co-
Founder of Vida
Health.




Executive Leadership
Consumer Internet,
Digital and eCommerce
Expertise
Seagate
Technology
Number of Meetings in 2015
8
6
4
 
 

The Board of Directors held six meetings during fiscal year 2015. Each of the Directors attended at least 75% of the meetings held by the Board and Board committees on which he or she served during the fiscal year.

*Chairman of the Board of Directors
Audit Committee Financial Expert

    Committee Chairman

    Member

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PROXY SUMMARY  

CORPORATE GOVERNANCE HIGHLIGHTS (page 12)

The Board of Directors is elected by the stockholders to oversee management and to assure that the long-term interests of the stockholders are being served.

Substantial majority of independent directors (all except CEO)
Independent non-executive Chairman of the Board
Annual election of directors
Majority vote standard for uncontested director elections
Board oversight of risk management
Active stakeholder engagement
Rigorous director selection criteria, including outstanding achievement, board experience, wisdom, integrity, analytical prowess, business expertise and commitment to board duties
Code of Conduct for ethical business policies and conduct
Social and environmental responsibility

SUSTAINABILITY STRATEGY

We conducted a basic materiality analysis to identify the sustainability issues of most importance to the Company and its stakeholders. Topics of concern for our stakeholders, include, but are not limited to, material compliance, product safety, chemical management, energy, emissions, climate change, diversity, human rights, social compliance, and health and safety.

Based on the materiality analysis, our core values, and our focus on customer needs, we established four pillars, as outlined by our Chief Executive Officer (“CEO”), and set forth below, which provide the organizing framework for our sustainability strategy.

Sustainability Strategy
Employee
Engagement
Supply Chain
Stewardship
Environmental
Conservation
Community
Empowerment
Coach attracts
the best talent
and engages
its employees
by providing
opportunities
to succeed
personally and
professionally
in a supportive,
positive, and
diverse working
environment.
Coach
collaborates with
its raw material
suppliers and
manufacturing
partners through
social audits,
unannounced
visits, and training
to ensure that the
locations where
its materials and
products are
produced follow
the highest labor
standards.
Coach continuously
improves its
data collection
and analysis to
provide it with the
information required
to make actionable
decisions to
conserve and
reduce its energy
consumption,
waste production,
and overall
environmental
impact.
Coach supports
the local
communities in
which it operates
through the Coach
Foundation’s
support of
women’s
initiatives,
education
initiatives, and
projects that
enhance the
environment.

For more details please see our Sustainability Report at http://www.coach.com/investors.

    2015 Proxy Statement    5

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PROXY SUMMARY  

2015 COMPENSATION (page 37)

Set forth below is the 2015 compensation for each Named Executive Officer (“NEO”) as determined under Securities and Exchange Commission (“SEC”) rules. See the notes accompanying the 2015 Summary Compensation Table on page 53 for more information.

Name & Principal Position
Salary
($)
Bonus
($)
Stock
Awards
($)
Option
Awards
($)
Non-Equity
Incentive Plan
Compensation
($)
All Other
Compensation
($)
Total
($)
Victor Luis,
Chief Executive Officer
 
1,291,667
 
 
0
 
 
3,000,005
 
 
2,011,998
 
 
2,127,600
 
 
102,206
 
 
8,533,476
 
Jane Nielsen,
Chief Financial Officer
 
637,500
 
 
86,675
 
 
666,652
 
 
335,336
 
 
537,215
 
 
89,472
 
 
2,352,850
 
Gebhard Rainer,
President and Chief Operating Officer
 
568,338
 
 
500,000
 
 
1,999,973
 
 
506,758
 
 
638,634
 
 
142,627
 
 
4,356,380
 
Andre Cohen,
President, North America
 
594,353
 
 
600,000
 
 
1,699,962
 
 
352,100
 
 
534,246
 
 
405,427
 
 
4,186,087
 
Ian Bickley,
President, International Group
 
771,603
 
 
0
 
 
699,984
 
 
352,100
 
 
773,990
 
 
95,652
 
 
2,693,329
 

Set forth below is the 2015 target annual total direct compensation mix. For our CEO approximately 85% of his target total compensation is performance based:


(1)These charts represent regular, ongoing annual target compensation; for Average of Other NEOs, excludes one-time and new hire compensation (PRSUs, RSUs and cash bonuses).

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PROXY SUMMARY  

APPROVAL OF THE AMENDED AND RESTATED COACH, INC. 2010 STOCK INCENTIVE PLAN (AMENDED AND RESTATED AS OF SEPTEMBER 18, 2015) (page 68)

We are seeking stockholder approval of the Amended and Restated Coach, Inc. 2010 Stock Incentive Plan (Amended and Restated as of September 18, 2015) (the “Amended Plan”), which was approved by our Board on September 18, 2015, to authorize an additional 12,000,000 shares for issuance thereunder (among other changes). The Amended Plan is an amendment and restatement of the Amended and Restated Coach, Inc. 2010 Stock Incentive Plan (the “2010 Amended Stock Plan”), which was adopted by our Board on September 19, 2014, and was subsequently approved by our stockholders on November 6, 2014. The Amended Plan is a critical part of our pay-for-performance compensation program. Our stockholders should vote FOR approval of the Amended Plan because:

Aligning key employees to the same outcomes realized by our stockholders has been a hallmark of our compensation program, supporting our objective to attract, retain and reward the best talent in the luxury retail industry.
We grant long-term incentives annually to over 1,500 of our employees around the globe, including many of our Store Managers, motivating them to drive our long-term performance.
The shares remaining available for awards under the existing 2010 Amended Stock Plan will likely be insufficient to satisfy our long-term incentive compensation program needs for August 2016 and beyond, and therefore the 2010 Amended Stock Plan should be amended to authorize up to an additional 12,000,000 shares for awards, which would increase dilution by 4.3% of our common shares outstanding. Currently, awards representing 22,479,000 shares are outstanding under the existing 2010 Amended Stock Plan and prior plans, and 6,240,000 shares currently remain available for future grants under the 2010 Amended Stock Plan.
If our stockholders do not approve the Amended Plan, we may experience a shortfall of shares available for issuance for stock-based compensation awards which we believe will adversely affect our ability to attract, retain and reward the many employees who contribute to our long-term success.

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QUESTIONS YOU MAY HAVE REGARDING THIS PROXY STATEMENT

1.What is the purpose of these materials?

The accompanying proxy is solicited on behalf of the Board of Directors (the “Board”) of Coach, Inc. (the “Company” or “Coach”). We are providing these proxy materials to you in connection with our Annual Meeting of Stockholders, to be held at the Company’s offices, 516 West 34th Street, New York, New York 10001, on Wednesday, November 4, 2015 at 9:00 a.m. Eastern time. As a holder of our common stock, you are invited to attend the Annual Meeting and are entitled and requested to vote on the proposals described in this proxy statement.

If you are a holder of Hong Kong Depositary Receipts, please refer to the Hong Kong Depositary Receipts proxy form or contact your Hong Kong broker for instructions on how to exercise the voting rights for your Hong Kong Depositary Receipts.

2.What information is contained in these materials?

The information included in this proxy statement relates to the proposals to be considered and voted on at the Annual Meeting, the voting process, the compensation of the directors of the Company (the “Directors”) and our most highly paid executive officers, and other required information. Our Annual Report on Form 10-K for the fiscal year ended June 27, 2015

is available to review with this proxy statement. We are mailing notices of Coach’s Annual Meeting and instructions on how to access the proxy statement (or, for those who request it, a hard copy of this proxy statement and the enclosed form of proxy) to our stockholders on or about September 25, 2015.

3.What proposals will be voted on at the meeting?
4.To approve the Amended and Restated Coach, Inc. 2010 Stock Incentive Plan (Amended and Restated as of September 18, 2015); and
5.To transact such other business as may properly come before the Annual Meeting or any postponement, or adjournment of the Annual Meeting.

Our Board is not aware of any other matter that will be presented at the Annual Meeting. If any other matter is properly presented at the Annual Meeting, the persons named on your proxy will, in the absence of stockholder instructions to the contrary, vote the shares for which such persons have voting authority in accordance with their discretion on the matter.

4.Does the Board of Directors recommend voting in favor of the proposals?

Our Board unanimously recommends that you vote your shares “FOR” each of the Director nominees in proposal 1 and “FOR” proposals 2, 3, and 4.

5.What shares can I vote?

You may vote all of the shares of our common stock that you owned at the close of business on September 8, 2015, the record date.

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QUESTIONS YOU MAY HAVE REGARDING THIS PROXY STATEMENT  

6.What classes of shares are entitled to be voted?

Holders of our common stock are entitled to one vote for each share of stock held by them as of the close of business on the September 8, 2015 record date. On the record date, Coach

had 277,496,122 shares of common stock outstanding and entitled to be voted at the meeting.

7.What do I need to do now?

Please carefully consider the information contained in this proxy statement and respond as soon as possible so that your shares will be represented at the meeting. You can respond by following the instructions for granting a proxy to vote presented on the notice of the meeting and internet availability you received for the meeting; if you received paper copies of Coach’s proxy materials, you can respond by

completing, signing and dating your proxy card and returning it in the enclosed envelope. Alternatively, you may attend the Annual Meeting and vote your shares in person. If you grant a proxy to vote online, by telephone, or mail in a proxy card, you may still attend the meeting and vote in person; in this case, only your in-person votes will count.

8.Do I need to attend the Annual Meeting?

No. You may authorize your shares to be voted by following the instructions presented in the notice of the meeting and internet availability you received or, if you requested a paper

proxy card, by completing, signing and dating your proxy card and returning it in the envelope provided to you.

9.If I wish to attend the Annual Meeting, what identification must I show to be admitted?

All stockholders should bring a driver’s license, passport or other form of government-issued identification to verify their identities. In addition:

If your shares of Coach stock are held through a broker or other financial institution (the large majority of Coach shares are held in this way, also commonly called “street name”), you will need to bring either (1) a letter from your broker stating that you held Coach shares through that institution as of the record date for the meeting or (2) a copy of the notice of Annual Meeting document you received in the mail for our Annual Meeting. If your shares are held in street name and you would also like to vote your shares in person at the Annual Meeting, you must also contact your broker or other financial institution to obtain a proxy from the record holder of your shares to present at the meeting.
If you are a registered stockholder (meaning that your shares are held directly with Coach’s registrar and transfer agent) whose shares are registered in your own name, you may bring a copy of the notice of Annual Meeting document you received in the mail, but we are also able to check your name against the list of registered stockholders at the door.
Stockholders whose shares are held jointly or through a company, group or other institution may bring one other person with them to attend the meeting. Please understand that for security reasons, we cannot admit to the meeting any individual who lacks the proper identification described above.
10.What if I am a holder of Hong Kong Depositary Receipts?

If you hold Hong Kong Depositary Receipts, please refer to the Hong Kong Depositary Receipts proxy form or contact your Hong Kong broker for instructions on how to exercise the voting rights in respect to your Hong Kong Depositary Receipts.

To be effective, the Hong Kong Depositary Receipts proxy form, together with a valid power of attorney or other valid

authority, if any, under which it is signed, must be completed and deposited at the office of the Hong Kong Depositary Receipts Registrar, Computershare Hong Kong Investor Services Limited at 17M Floor, Hopewell Centre, 183 Queen’s Road East, Wanchai, Hong Kong, before 4:00 p.m. on Wednesday, October 28, 2015 (Hong Kong time).

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QUESTIONS YOU MAY HAVE REGARDING THIS PROXY STATEMENT  

11.What constitutes a quorum, and why is a quorum required?

A quorum is required for the Coach stockholders to conduct business at the meeting. The presence at the meeting, in person or by proxy, of the holders of a majority of the shares entitled to be voted at the meeting on any matter on the record date will constitute a quorum, permitting us to conduct the

business of the meeting. Proxies received but marked as abstentions, if any, and broker non-votes described below, will be included in the calculation of the number of shares considered to be present at the meeting for quorum purposes.

12.What is the voting requirement to approve the proposals?

Directors will be elected by a majority of the total votes cast “for” or “AGAINST” each nominee in the election of directors at the Annual Meeting, either in person or by properly completed or authorized proxy. This means that the number of shares voted “FOR” a nominee must exceed the number of shares voted “against” that nominee. There are no cumulative voting rights. Broker non-votes will not have any effect on the election of Directors. See “What happens if a Director nominee does not receive a majority of the votes cast?” below for information concerning our director resignation policy.

Ratification of the appointment of Deloitte & Touche LLP as the Company’s independent registered public accounting firm for fiscal year 2016 requires “FOR” votes from a majority of the votes cast on the matter at the Annual Meeting, either in person or by properly completed or authorized proxy. Brokers may vote uninstructed customer shares on this matter.

Adoption of a resolution approving, on a non-binding, advisory basis, the compensation of the Company’s Named Executive Officers, as disclosed in the Compensation Discussion and Analysis and the accompanying compensation tables (together with the related narrative disclosure) of this proxy statement, requires “FOR” votes from a majority of the votes cast on the matter at the Annual Meeting, either in person or by properly completed or authorized proxy. The Company’s Chief Executive Officer, Chief Financial Officer, and three other most highly compensated executive officers in fiscal year 2015 are collectively referred to as “Named Executive Officers.”

The approval of the Amended and Restated Coach, Inc. 2010 Stock Incentive Plan (Amended and Restated as of September 18, 2015) (the “Amended Plan”) requires “FOR” votes from a majority of votes cast on the matter at the Annual Meeting, either in person or by properly completed or authorized proxy.

13.What if I don’t vote? What if I abstain? How are broker non-votes counted?

Based on current New York Stock Exchange (“NYSE”) rules, your broker will NOT be able to vote your shares with respect to the election of Directors, the non-binding advisory approval of executive compensation, or the approval of the Amended Plan. If you have not provided directions to your broker, we strongly encourage you to vote your shares and exercise your right to vote as a stockholder.

When a proposal is not a routine matter and a brokerage firm has not received voting instructions from a beneficial owner of the shares with respect to that proposal, the brokerage firm cannot vote the shares on that proposal. This is called a

broker non-vote. Abstentions and broker non-votes are generally not considered votes cast and will have no effect on the proposals, except the approval of the Amended Plan. The approval of the Amended Plan is subject to the stockholder approval requirements of the NYSE listing rules. Under these rules, abstentions will count as votes cast and will have the same effect as votes cast against the proposal. Broker non-votes are not considered to be votes cast under the NYSE requirements and therefore will not affect the voting results with respect to the approval of the Amended Plan.

14.What happens if a Director nominee does not receive a majority of the votes cast?

Under our Corporate Governance Principles, a Director nominee, running uncontested, who does not receive a majority of the votes cast is required to tender his or her resignation for consideration by the Governance and Nominations Committee. The Governance and Nominations Committee will recommend to the Board whether to accept or reject the resignation. The

Board will act on the tendered resignation and publicly disclose its decision within 90 days following certification of the election results. Any Director who tenders his or her resignation will not participate in the Board’s decision with respect to the resignation.

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QUESTIONS YOU MAY HAVE REGARDING THIS PROXY STATEMENT  

15.Can I change my vote after I have delivered my proxy?

Yes. You may change your vote at any time before your proxy is voted at the meeting. You can do this in one of three ways. First, you can revoke your proxy by sending written notice to the Secretary of Coach before the meeting. Second, you can authorize online or send the Secretary of Coach a later-dated, signed proxy before the meeting. Third, if you are a holder of

record, you can attend the meeting in person and vote. If your shares are held in an account at a brokerage firm or bank, you must contact your brokerage firm or bank to change your vote or obtain a proxy to vote your shares if you wish to cast your votes in person at the meeting.

16.If my shares are held in “street name” by my broker, will my broker vote my shares for me?

Your broker will vote your shares only if the proposal is a matter on which your broker has discretion to vote (which is limited to the ratification of the appointment of the Company’s

independent registered public accounting firm) or if you provide instructions on how to vote by following the instructions provided to you by your broker.

17.Who will count the votes?

All votes will be tabulated by Broadridge Financial Solutions, the inspector of elections appointed for the meeting.

18.Where can I find voting results of the Annual Meeting?

We will announce preliminary voting results at the meeting and publish final results in a Form 8-K filed with the SEC within four business days after the end of the Annual Meeting.

19.Who will bear the cost for soliciting votes for the meeting?

The expenses of soliciting proxies to be voted at the meeting will be paid by Coach. Following the original mailing of soliciting materials, we may also solicit proxies by mail, telephone, fax or in person. Following the original mailing of soliciting materials, we will request that brokers, custodians, nominees and other record holders of common stock forward copies of the proxy statement and other soliciting materials to persons for whom

they hold shares of common stock and request authority for the exercise of proxies. In such cases, Coach, upon the request of the record holders, will reimburse these holders for their reasonable expenses. The Company has engaged Okapi Partners LLC to solicit proxies and to assist with the distribution of proxy materials for a fee of $7,500 plus reasonable out-of-pocket expenses.

20.Will there be access to the meeting room for persons with disabilities?

Yes. Stockholders with disabilities or requiring special assistance may contact: Coach, Inc., 516 West 34th Street, New York, New York 10001, Attention: Assistant Secretary, Telephone: (212) 615-2436 for information.

21.Whom should I call with other questions?

If you have additional questions about this proxy statement or the meeting or would like additional copies of this document, please contact: Coach, Inc., 516 West 34th Street, New York, New York 10001, Attention: Investor Relations Department, Telephone: (212) 629-2618.

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Meetings and Committees of the Board

The Board of Directors held six meetings during fiscal year 2015. In addition to meetings of the full Board, Directors also attended meetings of Board committees. Each of the Directors attended at least 75% of the meetings held by the Board and Board committees on which he or she served during the fiscal year. The Board of Directors has an Audit Committee, a Human Resources Committee (the “HR Committee”) and a

Governance and Nominations Committee (the “GN Committee”). As of the date of this proxy statement, all of our non-employee Directors (“Outside Directors” or “Independent Directors”) are members of all Board committees. The following table shows the current membership of our Board of Directors and these committees.

Board Membership and Committee Roster

Name of Director
Audit
Human Resources
Governance and
Nominations
Jide Zeitlin(1)



Victor Luis
   
 
 
 
David Denton(2)



Andrea Guerra(3)



Susan Kropf



Gary Loveman(4)



Ivan Menezes



William Nuti



Stephanie Tilenius




Committee Chair

Member
(1)Mr. Zeitlin also serves as the Chairman of Coach’s Board of Directors.
(2)Mr. Denton became Chair of the Audit Committee on November 6, 2014.
(3)Mr. Guerra joined the Board on February 4, 2015 and was subsequently appointed to all three committees.
(4)Mr. Loveman is not standing for re-election to the Board at our 2015 Annual Meeting of Stockholders.

   

All regular quarterly meetings of our Board of Directors and Board committees include an executive session of our Independent Directors without members of management present; our Chairman presides over executive sessions of the Board of Directors. Our Independent Directors and Board committees have authority to retain outside advisors as they deem necessary.

Coach encourages each member of the Board of Directors to attend each Annual Meeting of the Company’s stockholders, but has not adopted a formal policy with respect to such

attendance. All of Coach’s then-sitting Directors attended the Annual Meeting of Stockholders held in 2014.

The Board of Directors and each committee of the Board of Directors conduct an annual self-evaluation, which includes an evaluation by each Director of the performance of Coach’s Chief Executive Officer, the other Directors, each committee and the Board as a whole. The results of these evaluations are discussed with the Board and committee members once completed.

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The Board annually examines the relationships between the Company and each of its Directors. After this examination, the Board has determined that each of the Independent Directors who is standing for re-election at the Annual Meeting has no material relationship with the Company (either directly or as a partner, stockholder or officer of an organization that has a relationship with the Company) and is independent as defined in the NYSE listing standards. The Company’s Independent

Directors satisfy the independence guidelines as set out under Rule 3.13 of The Stock Exchange of Hong Kong Limited Listing Rules and are considered as independent non-executive directors of the Company for the purpose of The Stock Exchange of Hong Kong Limited Listing Rules. Victor Luis is a member of management, and as a result, is not considered an Independent Director.

Audit Committee

The Audit Committee is comprised solely of Independent Directors and met eight times during fiscal year 2015. The Audit Committee reviews Coach’s auditing, accounting, financial reporting and internal control functions and has sole responsibility for the selection of independent accountants. The Audit Committee or the Audit Committee Chair is required to pre-approve all audit and permissible non-audit services provided by the independent auditor on an individual basis. Furthermore, material changes in fees for professional services require supplemental approval by the Audit Committee Chair. The Audit Committee reviews Coach’s accounting principles and financial reporting, as well as the independence of Coach’s independent accountants. In discharging its duties, the Audit Committee:

is directly responsible for the appointment, compensation determination and oversight of Coach’s independent accountants;
is directly responsible for pre-approving the audit and non-audit services rendered by the independent accountants;
provides oversight of, and has authority for selection and evaluation of, Coach’s internal auditors;
meets independently with Coach’s internal auditors, its independent accountants and senior management;
reviews the general scope of Coach’s accounting, financial reporting, annual audit and internal audit program, matters relating to internal control systems and the results of the annual audit; and
reviews with Coach’s Chief Executive Officer and Chief Financial Officer the matters required to be personally certified by such officers in Coach’s public filings and the procedures followed to prepare for such certifications.

Coach’s Board of Directors determined that all members of the Audit Committee were “independent” as defined in the NYSE listing standards and Rule 10A-3 of the Securities Exchange Act of 1934 and that all were “financially literate” under the rules of the exchange. The Board has determined that David Denton, the Chair of the Audit Committee, and Jide Zeitlin, the Chairman of the Board, are considered “audit committee financial experts” under federal securities laws. The Audit Committee operates pursuant to a charter initially approved by the Board of Directors in September 2000 and last revised by the Board in February 2010. A copy of the current charter is available on Coach’s web site, www.coach.com, through the Corporate Governance page found under “About Us.” We will provide to any person without charge, upon request, a copy of this charter. You may obtain a copy of this charter by sending a written request to Coach, Inc., 516 West 34th Street, New York, New York 10001, Attention: General Counsel. The Audit Committee has implemented procedures to ensure that during the course of each fiscal year it devotes the attention that it deems necessary or appropriate to each of the matters assigned to it under the Audit Committee’s charter.

Human Resources Committee

The HR Committee is comprised solely of Independent Directors and met six times during fiscal year 2015. Coach’s Board of Directors determined that all members of the HR Committee were “independent” under the NYSE heightened independence standards for members of compensation committees. The HR Committee operates pursuant to a charter initially approved by the Board of Directors in November 2007 (prior to which date the HR Committee’s functions were performed by a combined Human Resources and Governance Committee) and last revised by the Board in August 2015. A copy of the current charter is available on Coach’s web site, www.coach.com, through the Corporate Governance page

found under “About Us.” We will provide to any person without charge, upon request, a copy of this charter. You may obtain a copy of this charter by sending a written request to Coach, Inc., 516 West 34th Street, New York, New York 10001, Attention: General Counsel. The HR Committee:

determines, approves and reports to the Board of Directors on all elements of compensation for Coach’s executive officers and other key executives, including targeted total cash compensation and long-term equity-based incentives, and oversees the administration of various employee benefit and retirement plans;

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reviews non-employee director compensation and benefits and recommends changes to the Board as necessary;
performs, or assists the Board in performing, the duties of the Board relating to the annual performance evaluations of the Company’s executive officers and succession planning for key executives; and
retained the services of Semler Brossy Consulting Group, LLC (“Semler Brossy”); a description of the services provided to the HR Committee during fiscal 2015 appears below under Compensation Discussion and Analysis — Compensation Decision Making Process — Roles and Responsibilities.

Governance and Nominations Committee

The GN Committee is comprised solely of Independent Directors and met four times during fiscal year 2015. Coach’s Board of Directors determined that all members of the GN Committee were “independent” as defined in the NYSE listing standards. The GN Committee operates pursuant to a charter approved by the Board of Directors in November 2007 (prior to which date the GN Committee’s functions were performed by a combined Human Resources and Governance Committee). A copy of the current charter is available on Coach’s web site, www.coach.com, through the Corporate Governance page found under “About Us.” We will provide to any person without charge, upon request, a copy of this charter. You may obtain a copy of this guide by sending a written request to Coach, Inc., 516 West 34th Street, New York, New York 10001, Attention: General Counsel.

The GN Committee performs a leadership role in shaping the corporate governance of the Company, and reports to the Board of Directors on matters relating to corporate governance and the identification and nomination of new directors; these duties include succession planning for Company executive positions and conducting annual performance evaluations of the Board and its several committees.

The Corporate Governance Principles, as approved by the Board of Directors and posted on our website, set forth qualifications and criteria for our Directors. The GN Committee’s charter provides that in evaluating Director candidates, the GN Committee shall take into account all factors it considers appropriate, which may include business skills and experiences, prominence and reputation in their profession, concern for the best interests of the Company, strength of character, mature judgment, career specialization, relevant technical skills, diversity and the extent to which the candidate would fill a present need on the Board of Directors. The GN Committee’s process includes identification of director candidates and evaluation of the candidates based on the Corporate Governance Principles and the following minimum qualifications:

the highest personal and professional ethics, integrity and values;
commitment to representing the long-term interests of the stockholders;
an inquisitive and objective perspective, practical wisdom and mature judgment;
freedom from significant conflicts of interest;
the willingness and ability to devote the time necessary to perform the duties and responsibilities of a director; and
a commitment to serve on the Board for an extended period of time.

The GN Committee’s selection process also provides for engagement of third party search firms, interviews with various members of the Committee, the Board and management, and an evaluation of each individual in the context of the Board as a whole, applying the criteria that it deems appropriate. The final selection of nominees is made by the Board of Directors.

The GN Committee will consider all candidates recommended by stockholders in accordance with the timing and other procedures established in Coach’s Bylaws for stockholder nominations. The GN Committee evaluates all candidates in the same manner, regardless of the source of such recommendation, and, subject to provisions in our Bylaws concerning proper notice by stockholders of proposed nominees, will consider all candidates recommended by stockholders. Such recommendations should include the name and address and other pertinent information about the candidate as is required to be included in Coach’s proxy statement. Recommendations should be submitted in writing to the Secretary and General Counsel of Coach at 516 West 34th Street, New York, New York 10001. The policy and procedures for considering candidates recommended by stockholders were formally adopted by our Board in May 2004.

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Compensation Committee Interlocks and Insider Participation

The HR Committee is comprised of the following Independent Directors: Susan Kropf, Chair, David Denton, Andrea Guerra, Gary Loveman, Ivan Menezes, William Nuti, Stephanie Tilenius and Jide Zeitlin. None of the members of our HR Committee were employees of the Company during fiscal year 2015. None of Coach’s executive officers serve on the compensation

committee (or other committee serving an equivalent function) or board of directors of any other company of which any member of the HR Committee or the Board of Directors is an executive officer. The HR Committee makes all compensation decisions regarding the Company’s executive officers.

Code of Conduct and Other Policies

Coach has adopted a Code of Conduct (the “Code”). The purpose of the Code is to convey the basic principles of business conduct expected of all Coach officers, employees and directors, including our Chief Executive Officer, Chief Financial Officer and Principal Accounting Officer, Controller and other senior financial personnel performing similar functions. We require officers and employees at or above the level of Manager (and selected lower-level employees) to attend training on the Code and other matters of business ethics. In support of the Code, we have provided our employees with numerous avenues for the reporting of ethics violations or other similar concerns, including a toll-free telephone hotline and a reporting website, both allowing for anonymity. The Code meets the definition of “code of ethics” under the rules and regulations of the SEC and the NYSE and is posted on our website at www.coach.com through the Corporate Governance page found under “About Us.” We will

provide to any person without charge, upon request, a copy of the Code. You may obtain a copy of the Code by sending a written request to Coach, Inc., 516 West 34th Street, New York, New York 10001, Attention: General Counsel.

Coach has also adopted a Political Activities and Contributions Policy. Coach does not make political contributions and prohibits all employees from using any Company funds or assets for direct or in-kind political contributions, including contributions to any ballot initiative, referendum or other question, political action committee (PAC), political party or candidate, whether federal, state or local, in the United States or abroad, subject to certain pre-approved specific foreign country exclusions. Employees are permitted to make personal contributions that do not involve any funds or resources of the Company, including Company time, facilities, office supplies, letterhead, phones and fax machines.

Other Corporate Governance Matters

Corporate Governance Principles

Coach’s Corporate Governance Principles (the “Guidelines”) provide the framework for the governance of Coach. These Guidelines reflect the governance rules for NYSE-listed companies and those contained in the Sarbanes-Oxley Act of 2002. The Board reviews these principles and other aspects of governance periodically. The Guidelines, together with other corporate governance documents of Coach, are posted on

our website at www.coach.com through the Corporate Governance page found under “About Us.” We will provide to any person without charge, upon request, a copy of the Guidelines. You may obtain a copy of the Guidelines by sending a written request to Coach, Inc., 516 West 34th Street, New York, New York 10001, Attention: General Counsel.

Separation of Chairman and Chief Executive Officer; Strong Independent Board

Under Coach’s Bylaws and the Guidelines, the positions of Chairman of the Board and Chief Executive Officer may be held by one person or separately. Since the inception of the Company in June 2000 and until January 2014, Lew Frankfort held the positions of both Chairman and Chief Executive Officer. In January 2014, Mr. Luis became the Company’s Chief Executive Officer and Mr. Frankfort, its Executive Chairman. In November 2014, Mr. Frankfort retired as Executive Chairman and Jide Zeitlin became Chairman of the Board.

Our policy as to whether the role of the Chairman and the Chief Executive Officer should be separate is to adopt the

practice that best serves the stockholders’ interests and the Company’s needs at any particular time. The Board believes that the current governance structure — Mr. Luis as the Company’s Chief Executive Officer and member of the Board and Mr. Zeitlin as the independent Chairman of the Board — will allow Mr. Luis to focus his time and energy on managing the Company and Mr. Zeitlin to lead the Board in its fundamental role of providing guidance, advice and counsel regarding the business, operations and strategy of the Company. We believe this structure will allow the Company to continue to execute its strategy and business plans to maximize stockholder value.

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The Company has also adopted various policies to provide for a strong and independent Board. The Board and the GN Committee have assembled a Board comprised of capable and experienced directors who are currently or have been leaders of major companies or institutions, are independent thinkers, and have a wide range of expertise and skills. The Board annually examines the relationships between the Company and each of its Directors. After this examination, the Board has determined that each of the non-management Directors who are standing for re-election at the Annual Meeting

have no material relationship with the Company (either directly or as a partner, stockholder or officer of an organization that has a relationship with the Company) and is independent as defined in the NYSE listing standards. All Directors, with the exception of Mr. Luis, are independent as defined under NYSE regulations, and all Committees of the Board are made up entirely of Independent Directors. The Board and these Committees are empowered to retain their own counsel or advisors as they deem necessary.

Board Diversity

The Company does not have a formal policy regarding the diversity of the Board. Instead, the GN Committee considers the Board’s overall composition when considering Director candidates, including whether the Board has an appropriate combination of professional experience, skills, knowledge and variety of viewpoints and backgrounds in light of the

Company’s current and expected future needs. In addition, the GN Committee also believes that it is desirable for new candidates to contribute to a variety of viewpoints on the Board, which may be enhanced by a mix of different professional and personal backgrounds and experiences.

Board’s Role in the Oversight of Risk

Under Coach’s Bylaws and Guidelines, it is the duty of the Board to oversee the management of Coach’s business, including assessing major risks facing the Company and reviewing options for mitigating these risks. The Board, in its oversight role, periodically reviews the Company’s risk management policies and programs to ensure risk management is consistent with the Company’s corporate strategy and effective in fostering a culture of risk-aware and risk-adjusted decision-making throughout the organization. The Company conducts a rigorous risk management program that is designed to bring to the Board’s attention the Company’s most material risks for evaluation, including strategic, operational, financial and legal risks. The Board and its committees work with senior management, as well as Coach’s

independent and internal auditors and other relevant third parties, to ensure that enterprise-wide risk management is incorporated into corporate strategy and business operations. The Board has delegated to its committees responsibility to evaluate elements of the Company’s risk management program based on the committee’s expertise and applicable regulatory requirements. In evaluating risk, the Board and its committees consider whether the Company’s risk programs adequately identify material risks facing the Company in a timely fashion; implement appropriate responsive risk management strategies; and adequately transmit necessary information with respect to material risks within the organization. Our Board does not believe that its role in the oversight of our risks affects the Board’s leadership structure.

Sarbanes-Oxley Certifications

Coach has filed with the SEC, as exhibits to its most recently filed Annual Report on Form 10-K, the certifications required by the Sarbanes-Oxley Act of 2002 regarding the quality of the Company’s public disclosure.

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Director Compensation

Directors who are Coach employees receive no additional compensation for their services as Directors. Compensation for Coach’s Outside Directors (i.e., Directors who are not Coach employees) is recommended by the HR Committee and approved by the Board of Directors. Compensation for each Outside Director consists of an annual cash retainer, which varies based on each Outside Director’s role on the Board, and annual grants of stock options and restricted stock units (“Restricted Stock Units” or “RSUs”) made on the date of Coach’s Annual Meeting of Stockholders. Upon joining the Coach Board, each new Outside Director receives a grant of options and RSUs with approximately the same value as this annual grant.

In addition, Coach’s Outside Directors may elect to defer part or all of their annual cash retainer or RSU vesting under the Amended and Restated Coach, Inc. 2010 Stock Incentive Plan. Deferred amounts may be invested in a stock equivalent account or in an interest-bearing account (for cash retainer only).

During fiscal year 2015, the Board of Directors reviewed the Outside Director compensation program in light of the retirement of former Chairman Mr. Frankfort and the election of Mr. Zeitlin as non-executive Chairman. The Board established an annual cash retainer for the non-executive Chairman of the Board and made no other changes to the retainer program for Outside Directors.

Coach’s Outside Director annual cash retainers in effect during fiscal year 2015 are as follows:

Compensation Element
Annual Amount
(in $)
Received by:
Basic annual retainer
 
75,000
 
All Outside Directors
Annual equity grant value(1)
 
150,000
 
All Outside Directors
Audit Committee Chair annual retainer
 
30,000
 
Michael Murphy from May 30, 2014 to November 6, 2014(2)
Mr. Denton from November 6, 2014
HR Committee Chair annual retainer
 
30,000
 
Ms. Kropf
GN Committee Chair annual retainer
 
20,000
 
Mr. Zeitlin
Lead Outside Director annual retainer
 
30,000
 
Mr. Zeitlin from November 7, 2013 to November 6, 2014
Non-executive Chairman of the Board retainer
 
125,000
 
Mr. Zeitlin from November 6, 2014
(1)The annual equity grant to our Outside Directors is fixed at approximately $150,000, with 50% of the value of the award made in the form of stock options and 50% made in the form of RSUs. These awards vest in full on the earlier of Coach’s next Annual Meeting of Stockholders or one year from the date of grant, subject to the Director’s continued service until that time. The grant of stock options and RSUs made to new Directors upon joining is approximately the same value as these annual grants and vests one year from the grant date.
(2)Mr. Murphy did not stand for re-election at the 2014 Annual Meeting of Stockholders and left the Board as of November 6, 2014.

Stock Ownership Policy

Coach has a stock ownership policy for Outside Directors, which was reviewed and modified during fiscal year 2015. Under the new policy, each Director is expected to accumulate the lower of 15,000 Coach shares or Coach shares valued at five times the base annual retainer of $75,000. The Board of Directors expects the required level of ownership to be reached within five years of the date an Outside Director is appointed to the Board. Ownership includes shares owned, shares held in Coach’s Outside Director deferred compensation plan, and

shares equivalent to the after-tax gain on vested, unexercised, in-the-money stock options. As of the last measurement date (December 31, 2014), all sitting Outside Directors except Ms. Tilenius and Mr. Nuti had achieved the desired level of ownership (neither has reached the required timeframe to acquire shares). Mr. Guerra joined the Board after the last measurement date and his ownership has not yet been measured.

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2015 Director Compensation

Compensation earned in fiscal year 2015 for each Outside Director is detailed below(1):

Name
Year
Fees Earned or
Paid in Cash
($)(2)
Stock
Awards
($)(3)
Option
Awards
($)(3)
Total
($)
David Denton
2015
 
94,679
 
 
74,984
 
 
75,851
 
 
245,514
 
Andrea Guerra
2015
 
30,896
 
 
75,013
 
 
75,279
 
 
181,188
 
Susan Kropf
2015
 
105,000
 
 
74,984
 
 
75,851
 
 
255,835
 
Gary Loveman(4)
2015
 
75,000
 
 
74,984
 
 
75,851
 
 
225,835
 
Ivan Menezes
2015
 
75,000
 
 
74,984
 
 
75,851
 
 
225,835
 
Michael Murphy(5)
2015
 
36,615
 
 
 
 
 
 
36,615
 
William Nuti
2015
 
75,000
 
 
74,984
 
 
75,851
 
 
225,835
 
Stephanie Tilenuis
2015
 
75,000
 
 
74,984
 
 
75,851
 
 
225,835
 
Jide Zeitlin(4)
2015
 
187,315
 
 
74,984
 
 
75,851
 
 
338,150
 
(1)Lew Frankfort served as Executive Chairman of the Board until November 6, 2014. Mr. Frankfort did not receive any compensation for his service as a Director in fiscal year 2015 since he was an employee of the Company. Mr. Frankfort did not stand for re-election at the 2014 Annual Meeting of Stockholders and left the Board as of November 6, 2014.
(2)Fees earned or paid in cash reflect the time Directors spent in each role as outlined in the previous Director Compensation section.
(3)Reflects the aggregate grant date fair value of all stock options and RSU awards, assuming no risk of forfeitures. The weighted average assumptions used in calculating the grant-date fair value of these awards are described under the Summary Compensation Table. As of June 27, 2015, the outstanding stock options held by each outside director were: Dave Denton, 20,547; Andrea Guerra, 9,493; Susan Kropf, 89,765; Gary Loveman, 72,765; Ivan Menezes, 36,675; William Nuti, 20,547; Stephanie Tilenius 27,332; Jide Zeitlin, 89,765. The number of Restricted Stock Units held by each outside director was 2,279, except for Andre Guerra, who held 1,933 due to having received an appointment grant upon joining the Board in February 2015. This number of shares includes dividend equivalents reinvested into the original grant on a quarterly basis.
(4)Mr. Loveman and Mr. Zeitlin defer 100% of their cash retainer into Coach, Inc. company stock under the Amended and Restated Coach, Inc. 2010 Stock Incentive Plan.
(5)Mr. Murphy did not stand for re-election at the 2014 Annual Meeting of Stockholders and left the Board as of November 6, 2014.

2015 Director Option Exercises and Stock Vested

 
Option Awards
Stock Awards
Name
Number of
Shares Acquired
on Exercise
(#)
Value Realized on
Exercise
($)
Number of Shares
Acquired on
Vesting
(#)
Value Realized
on Vesting(1)
($)
David Denton
 
0
 
 
0
 
 
1,847
 
 
71,036
 
Andrea Guerra
 
0
 
 
0
 
 
0
 
 
 
Susan Kropf
 
0
 
 
0
 
 
1,498
 
 
50,123
 
Gary Loveman
 
0
 
 
0
 
 
1,498
 
 
50,123
 
Ivan Menezes
 
0
 
 
0
 
 
1,498
 
 
50,123
 
Michael Murphy
 
0
 
 
0
 
 
1,498
 
 
50,123
 
William Nuti
 
0
 
 
0
 
 
1,847
 
 
71,036
 
Stephanie Tilenius
 
0
 
 
0
 
 
1,498
 
 
50,123
 
Jide Zeitlin
 
0
 
 
0
 
 
1,498
 
 
50,123
 
(1)Represents the product of the number of shares vested and the market value of Coach's common stock on the vesting date. Mr. Loveman and Mr. Zeitlin defer 100% of their value into Coach, Inc. company stock under the Amended and Restated Coach, Inc. 2010 Stock Incentive Plan.

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PROPOSAL 1: ELECTION OF DIRECTORS

Coach’s Directors are elected each year at the Annual Meeting by the stockholders. We do not have staggered elections of our Board members. Eight Directors will be elected at this year’s Annual Meeting. Each Director’s term lasts until the 2016 Annual Meeting of Stockholders and until he or she is succeeded by another Director who has been elected and qualifies. All of the nominees are currently members of Coach’s Board of Directors. The Board of Directors recommends that you vote FOR all of the Director nominees below.

If a nominee is unavailable for election, the proxy holders may vote for another nominee proposed by the Board, or the Board may reduce the number of Directors to be elected at the Annual Meeting. The following information is furnished with respect to each nominee for election as a Director. The ages of the nominees are as of August 29, 2015.

Name
Age
Position with Coach
Jide Zeitlin
51
Chairman of the Board and Director
Victor Luis
49
Chief Executive Officer and Director
David Denton
50
Director
Andrea Guerra
50
Director
Susan Kropf
66
Director
Ivan Menezes
56
Director
William Nuti
51
Director
Stephanie Tilenius
48
Director

Jide Zeitlin

 

Director since 2006; Chairman of the Board since 2014

Age: 51

Principal Occupation: Private investor; and retired partner at Goldman Sachs

Board Committees: Audit, Human Resources, Governance and Nominations

Jide Zeitlin has served as a member of Coach’s Board of Directors since June 2006 and as Chairman of the Board since November 2014. Since 2006, Mr. Zeitlin has been an investor with interests in Asia, the Middle East, and Africa. Prior to 2006, Mr. Zeitlin was a Partner at The Goldman Sachs Group, Inc., where he held senior management positions in the investment banking division, including that of global chief operating officer. He also served in the firm’s executive office. Mr. Zeitlin serves on the board of Affiliated Managers Group, Inc., is Chairman Emeritus of Amherst College, and is Chairman of the Investment Committee of the Nigeria Sovereign Investment Authority. He is, or has been, a member of the boards of Milton Academy, the Harvard Business School Board of Dean's Advisors, Teach For America, Doris Duke Charitable Foundation, Montefiore Medical Center, Playwrights Horizons, Saint Ann’s School, and Common Ground Community. Mr. Zeitlin holds an A.B. degree, magna cum laude, in Economics and English from Amherst College and an M.B.A. degree from Harvard University.

Coach’s Board believes that Mr. Zeitlin is qualified to serve as a Director based on all of the experience described above, his experience as a senior investment banker and executive in multiple industries (including consumer products), his strong financial background and his extensive experience in international business and developing markets.

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PROPOSAL 1: ELECTION OF DIRECTORS  

Victor Luis

 

Director since 2013

Age: 49

Principal Occupation: Chief Executive Officer and Director of Coach

Victor Luis was appointed Chief Executive Officer of Coach, Inc. in January 2014. Prior to his appointment, and beginning in February 2013, he held the role of President and Chief Commercial Officer of Coach, Inc., with oversight for all of the company’s revenue-generating units, strategy and merchandising. From February 2012 to February 2013, Mr. Luis served as President, International Group of Coach, with oversight for all of Coach’s operations outside of North America. Prior to that he was President for Coach Retail International from March 2010 to February 2012, with responsibility for the Company’s directly operated businesses in China (Hong Kong, Macau and Mainland China), Japan, Singapore, and Taiwan. Prior to that he was President and Chief Executive Officer, Coach China and Coach Japan from September 2008 to March 2010. Mr. Luis joined Coach in June 2006 as President and Chief Executive Officer, Coach Japan. Prior to joining Coach, from 2002 to 2006, Mr. Luis was the President and Chief Executive Officer for Baccarat, Inc., running the North American operation of the French luxury brand. Earlier in his career, Mr. Luis held marketing and sales positions within the Moët Hennessy Louis Vuitton (LVMH) Group. Mr. Luis holds a Bachelor of Arts degree from College of the Holy Cross and a Master of Arts degree from University College, Durham University, UK.

Coach’s Board believes that Mr. Luis is qualified to serve as a Director based on all of the experience described above and his proven track record within the Company over the past nine years, including most notably his leadership of the Company’s efforts in its international markets. His day-to-day leadership as Chief Executive Officer of Coach provides our Board with intimate knowledge of our operations, challenges and opportunities.

David Denton

 

Director since 2014

Age: 50

Principal Occupation: Executive Vice President and Chief Financial Officer of CVS Health Corporation

Board Committees: Audit, Human Resources, Governance and Nominations

David Denton has been Executive Vice President and Chief Financial Officer of CVSHealth Corporation, f/k/a CVS Caremark Corporation, (“CVS”), since January 2010. He previously held the position of Senior Vice President and Controller/Chief Accounting Officer of CVS from March 2008 to December 2009. He was Senior Vice President, Financial Administration of CVS and CVS/pharmacy, Inc. from April 2007 until March 2008 and Senior Vice President, Finance and Controller of PharmaCare Management Services, Inc., CVS’s pharmacy benefits management subsidiary, from October 2005 through April 2007. He has been with CVS since July 1999. He holds a Bachelor of Science degree in Business Administration from Kansas State University and a Masters of Business Administration from Wake Forest University.

Coach’s Board believes that Mr. Denton is qualified to serve as a Director based on all of the experience described above, his financial literacy and experience as an executive officer of a large, publicly-traded, consumer-facing company, his strong financial background, and understanding of the retail industry.

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PROPOSAL 1: ELECTION OF DIRECTORS  

Andrea Guerra

 

Director since 2015

Age: 50

Principal Occupation: Retired Chief Executive Officer of Luxottica Group S.p.A.

Board Committees: Audit, Human Resources, Governance and Nominations

From 2004 to 2014, Mr. Guerra served as Chief Executive Officer of Luxottica Group S.p.A. Formerly, Mr. Guerra spent 10 years at Merloni Elettrodomestici, where he was appointed Chief Executive Officer in 2000. Prior to that, Mr. Guerra worked for Marriott Italia where he became Director of Marketing. Mr. Guerra is a member of the Steering Committee of Fondo Strategico Italiano S.p.A. and serves on the Board of Directors of both Amplifon S.p.A. and Ariston Thermo S.p.A. In December 2014 he was appointed the Senior Strategic Advisor for Business, Finance and Industry to Italian Prime Minister Matteo Renzi. Mr. Guerra received a degree in Business Administration from the La Sapienza University of Rome in 1989.

Coach’s Board believes that Mr. Guerra is qualified to serve as a Director based on all of the experience described above, his past experience as a chief executive of a large publicly-traded global eyewear company, including his understanding of Coach’s business as the licensor of the Company’s eyewear line, and his understanding of the global luxury retail industry.

Susan Kropf

 

Director since 2006

Age: 66

Principal Occupation: Retired President and Chief Operating Officer of Avon Products

Board Committees: Audit, Human Resources, Governance and Nominations

Prior to her retirement in January 2007, Susan Kropf served as President and Chief Operating Officer of Avon Products with full profit-and-loss responsibility for all of Avon's worldwide operations. She was named to this role in 2001 and was a member of Avon’s Board of Directors since January 1998. Ms. Kropf was reelected to Avon’s Board in May 2015. During her more than 30 year career at Avon, Ms. Kropf held key positions in marketing, product development and supply chain operations in addition to her general management roles. Notably, she was a leading force in the company’s emerging market growth. Ms. Kropf also serves on the Boards of Kroger Co. and The Sherwin Williams Co. She serves on various committees of these Boards including Audit, Finance and Nominating & Governance, as well as chairing two Compensation Committees. Ms. Kropf holds a B.A. from St. John’s University and an M.B.A in Finance from New York University.

Coach’s Board believes that Ms. Kropf is qualified to serve as a Director based on all of the experience described above, her experience as an executive officer of a major, publicly-traded, global consumer products company, her strong financial background, and her extensive experience in manufacturing, marketing, supply chain operations, customer service and product development.

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PROPOSAL 1: ELECTION OF DIRECTORS  

Ivan Menezes

 

Director since 2005

Age: 56

Principal Occupation: Chief Executive of Diageo

Board Committees: Audit, Human Resources, Governance and Nominations

Ivan Menezes is an executive Director and the Chief Executive of Diageo plc, a premium drinks company; he was appointed Chief Executive in July 2013 and has been an executive Director since July 2012. Before then he held several executive and senior appointments at Diageo and was the Chief Operating Officer, Diageo plc since March 2012, the Chairman, Diageo Latin America & Caribbean since July 2011, the Chairman, Diageo Asia Pacific since October 2008, and the President and Chief Executive Officer of Diageo North America since January 2004. He previously served as President and Chief Operating Officer of Diageo North America from July 2002 and as President of Diageo, Venture Markets since July 2000. Before joining Diageo in 1997, he held senior marketing positions with Whirlpool Europe, a manufacturer and marketer of major home appliances, in Milan and was a principal with Booz Allen Hamilton, Inc., a strategy and technology consulting firm, both in Chicago and in London. Mr. Menezes also serves as an executive Director on the Board of Directors of Diageo plc. Mr. Menezes holds a Bachelor of Arts degree in Economics from St. Stephen’s College, Delhi, a post graduate diploma from the Indian Institute of Management, Ahmedabad and an M.B.A. degree from Northwestern University’s Kellogg School of Management.

Coach’s Board believes that Mr. Menezes is qualified to serve as a Director based on all of the experience described above, his experience as a Chief Executive of a major global consumer products company, his strong financial background, and his proven track record of driving international growth and expansion.

William Nuti

 

Director since 2014

Age: 51

Principal Occupation: Chairman, Chief Executive Officer and President of NCR Corporation

Board Committees: Audit, Human Resources, Governance and Nominations

William Nuti is the Chairman of the Board, Chief Executive Officer and President of NCR Corporation (“NCR”), a global technology company. Mr. Nuti became Chairman of the Board of Directors of NCR in October 2007, having joined the NCR Board of Directors in August 2005. Before joining NCR in August 2005, Mr. Nuti served as President and Chief Executive Officer of Symbol Technologies, Inc., an information technology company. Prior to that, he was Chief Operating Officer of Symbol Technologies. Mr. Nuti joined Symbol Technologies in 2002 following a 10 plus year career at Cisco Systems, Inc. (“Cisco”) where he advanced to the dual role of Senior Vice President of the company’s Worldwide Service Provider Operations and U.S. Theater Operations. Prior to his Cisco experience, Mr. Nuti held sales and management positions at International Business Machines Corporation, Netrix Corporation and Network Equipment Technologies. Mr. Nuti is also a director of United Continental Holdings, Inc. and is a member of its Audit Committee and previously served, within the last five years, as a director of Sprint Nextel Corporation. Mr. Nuti is also a director of the Compound Foundation, a member of the Georgia Institute of Technology advisory board and a trustee of Long Island University. He holds a Bachelor of Science degree in Economics and Finance from Long Island University.

Coach’s Board believes that Mr. Nuti is qualified to serve as a Director based on all of the experience described above, including his current role as a chief executive of a large public company, his experience as a director of other public companies, his demonstrated management and leadership experience, as well as his global sales and operations experience.

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PROPOSAL 1: ELECTION OF DIRECTORS  

Stephanie Tilenius

 

Director since 2012

Age: 48

Principal Occupation: Chief Executive Officer and Co-Founder of Vida Health

Board Committees: Audit, Human Resources, Governance and Nominations

Stephanie Tilenius has been the Chief Executive Officer and Co-Founder of Vida Health since January 2014. From June 2012 until January 2014, she served as Executive-in-Residence at Kleiner Perkins Caufield & Byers, a venture capital firm, primarily focusing on companies within its Digital Growth Fund. From February 2010 until June 2012, Ms. Tilenius was vice president of global commerce and payments at Google, Inc., where she oversaw digital commerce, product search and payments. Prior to joining Google, she was at eBay Inc. from March 2001 until October 2009, ultimately as Senior Vice President of eBay.com and global products. Ms. Tilenius was also a co-founder of PlanetRx.com and has worked at other technology and business enterprises. She serves as a Director of Seagate Technology Public Limited Company and of Tradesy, Inc., and during the last five years she served as an Executive Director of IronPlanet Inc. Ms. Tilenius also serves as Chair of the Advisory Board of the Harvard Business School California Research Center. She holds a Bachelor of Arts degree in Economics and a Master of Arts degree in International Finance from Brandeis University, and an M.B.A. from Harvard University.

Coach’s Board believes that Ms. Tilenius is qualified to serve as a Director based on all of the experience described above, her role as a senior executive at several large public companies, her experience in the consumer internet sector, including her varied digital and ecommerce expertise, along with her strategic insight and leadership skills.

Director Qualifications

The Company does not set specific criteria for Directors except to the extent required to meet applicable legal, regulatory and stock exchange requirements, including the independence requirements of the SEC, the NYSE and the Hong Kong Stock Exchange. Nominees for Director will be selected on the basis of outstanding achievement in their personal careers, board experience, wisdom, integrity, ability to make independent, analytical inquiries, understanding of the business environment, and willingness to devote adequate time to Board duties. While the selection of qualified Directors is a complex and subjective process that requires consideration of many intangible factors, the Governance and Nominations Committee of the Board believes that each Director should

have a basic understanding of (a) the principal operational and financial objectives, plans and strategies of the Company, (b) the results of operations and financial condition of the Company and its business, and (c) the relative standing of the Company and its business in relation to its competitors. The Board believes that each of its current Directors meet all of these qualifications, as well as the individual qualifications presented above in each of their biographies.

THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS THAT YOU VOTE “FOR” ALL OF THE ABOVE NOMINEES FOR DIRECTOR.

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PROPOSAL 2: RATIFICATION OF APPOINTMENT OF OUR INDEPENDENT REGISTERED PUBLIC
ACCOUNTING FIRM

This section should be read in conjunction with the Audit Committee Report presented below.

Ratification of Appointment of Auditors; Attendance at Meeting

The Audit Committee of Coach’s Board of Directors has appointed Deloitte & Touche LLP (“D&T”) as our independent registered public accounting firm for fiscal year 2016. We ask stockholders to ratify the appointment of D&T as our independent registered public accounting firm at the Annual Meeting. Representatives of D&T are expected to be present at the Annual Meeting. They will have the opportunity to make a statement if they desire to do so and are expected to be available to respond to appropriate questions.

Our Bylaws do not require that the stockholders ratify the appointment of D&T as our independent auditors. However, we are submitting the appointment of D&T to the stockholders for ratification as a matter of good corporate practice. If the stockholders do not ratify the appointment, the Board of Directors and the Audit Committee will consider this fact when it appoints the independent auditors for the fiscal year ending July 1, 2017. Even if the appointment of D&T is ratified, the Audit Committee retains the discretion to appoint a different independent auditor at any time if it determines that such a change is in the interests of the Company and our stockholders.

THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS THAT YOU VOTE “FOR” THE RATIFICATION OF D&T AS OUR INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM FOR FISCAL YEAR 2016.

Fees for Audit and Other Services

The aggregate fees for professional services rendered by D&T for the fiscal years ended June 28, 2014 and June 27, 2015 were approximately as follows:

 
Fiscal 2014
Fiscal 2015
Audit Fees(1)
$
3,133,000
 
$
3,311,000
 
Audit-Related Fees(2)
 
212,000
 
 
1,261,000
 
Tax Fees(3)
 
175,000
 
 
1,761,000
 
All Other Fees(4)
 
 
 
46,000
 
(1)Includes the audit of Coach’s annual consolidated financial statements and internal control over financial reporting, as well as the review of quarterly financial statements, ongoing business operations of Stuart Weitzman and assistance with regulatory and statutory filings.
(2)Includes consultations related to the Stuart Weitzman acquisition and COSO 2013 framework adoption, registration statement procedures, other accounting consultations and audits of employee benefit plans.
(3)Tax fees represent fees for professional services related to national tax consulting services.
(4)Includes the review of certain operational activities of acquired businesses.

Audit Committee Pre-Approval Policy

The Audit Committee policy requires the Audit Committee or the Audit Committee Chair to pre-approve all audit and permissible non-audit services provided by the independent auditor on an individual basis. Furthermore, material changes in fees for professional services require supplemental approval by the Audit Committee Chair. All services described in the table above have been approved by the Audit Committee or the Audit Committee Chair on an engagement-by-engagement basis.

The Audit Committee considered the services listed above to be compatible with maintaining D&T’s independence.

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AUDIT COMMITTEE REPORT

The Audit Committee (the “Audit Committee”) of the Board of Directors of Coach, Inc. (“Coach”) is responsible for overseeing Coach’s accounting and financial reporting principles and policies, financial statements and the independent audit thereof, and Coach’s internal audit controls and procedures. The Audit Committee is also responsible for selecting and evaluating the independence of Coach’s independent auditors and for pre-approving the audit and non-audit services rendered by the independent auditors. Management has the primary responsibility for the financial statements and the reporting process, including Coach’s systems of internal controls. The independent auditors are responsible for auditing the annual consolidated financial statements prepared by management and expressing an opinion as to whether those financial statements conform with accounting principles generally accepted in the United States of America as well as expressing an opinion on the effectiveness of internal control over financial reporting.

The Audit Committee reviewed and discussed the audited consolidated financial statements for the fiscal year ended June 27, 2015 with management and Coach’s independent auditors. These discussions included a review of the reasonableness of significant judgments, the quality, not just acceptability, of Coach’s accounting principles and such other matters as are required to be discussed with the Audit Committee. Coach’s independent auditors discussed their independence and also provided to the Audit Committee the written disclosures and the letter required by PCAOB Rule 3526 (Communication with Audit Committees Concerning Independence), and the Audit Committee has discussed with the independent auditors the matters required to be discussed by Auditing Standard No. 16, Communications with Audit Committees, issued by the Public Company Accounting Oversight Board.

Based upon the review and discussions described in this report, the Audit Committee recommended to the Board of Directors that the audited financial statements be included in Coach’s Annual Report on Form 10-K for the fiscal year ended June 27, 2015 that has been filed with the Securities and Exchange Commission.

Audit Committee

David Denton, Chair
Andrea Guerra*
Susan Kropf
Gary Loveman
Ivan Menezes
William Nuti
Stephanie Tilenius
Jide Zeitlin 

*Joined the Audit Committee effective February 4, 2015

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EXECUTIVE OFFICERS

The following table sets forth information regarding each of Coach’s executive officers as of September 25, 2015:

Name
Age
Position
Victor Luis(1)
49
Chief Executive Officer and Director
Jane Nielsen
51
Chief Financial Officer
Gebhard Rainer
53
President and Chief Operating Officer
Andre Cohen
51
President, North America
Ian Bickley
51
President, International Group
Todd Kahn
51
Chief Administrative Officer, General Counsel and Secretary
Sarah Dunn
55
Global Human Resources Officer
(1)Information regarding Mr. Luis is listed under Proposal 1: Election of Directors

Jane Nielsen was appointed Chief Financial Officer in September 2011. Ms. Nielsen joined Coach from PepsiCo, Inc., where since 2009 she was Senior Vice President and Chief Financial Officer of PepsiCo Beverages Americas and the Global Nutrition Group, with combined revenues of $17 billion. In her role, Ms. Nielsen was responsible for all financial management including financial reporting, performance management, capital allocation and strategic planning. From 1996 to 2009, Ms. Nielsen held successively senior roles in finance with PepsiCo, as well as with Pepsi Bottling Group, including in the areas of Mergers & Integration, Investor Relations and Strategic Planning. From 1990 until joining PepsiCo in 1996, Ms. Nielsen was with Marakon Associates, a global strategy consulting firm, and began her career in 1986 at Credit Suisse First Boston as an analyst. She serves on the Board of Directors of Pinnacle Foods Inc. Ms. Nielsen has a BA in Economics from Smith College and an M.B.A. from Harvard Business School.

Gebhard Rainer joined Coach as President and Chief Operating Officer in September 2014. Mr. Rainer joined Coach from Hyatt Hotels Corporation, where he most recently held the position of Executive Vice President and Chief Financial Officer. Previously, Mr. Rainer served as Managing Director for Hyatt International Europe, Africa and Middle East (EAME) LLC from January 2007 to August 2012 overseeing all aspects of the company’s business in the region. Mr. Rainer has more than 30 years of experience in progressively more senior operating and finance roles, and has extensive international experience, having lived in the Caribbean, the Middle East, Eastern Europe, Western Europe, and the United States. Mr. Rainer has a graduate degree in Hotel Management from the Hotel Management School in Bad Hofgastein, Austria, and has studied in Executive Programs at University of Chicago Booth Business School, Kellogg-Northwestern University of Illinois and MIT in Cambridge, Massachusetts.

Andre Cohen was appointed President, North America in January 2015, responsible for all the functions that drive Coach’s North American retail business including retail management, merchandising and planning, marketing and ecommerce. Mr. Cohen originally joined Coach in 2008 as Senior Vice President of Coach International based in New York. In 2009, he relocated to Hong Kong to build and lead the

Company’s China and Hong Kong businesses following their acquisition from the former distributor. In 2011, he became President and CEO of Coach Asia, establishing a centralized organization in Hong Kong to acquire and directly manage the Company’s key Asia businesses in Singapore, Malaysia, Taiwan and Korea. Most recently, Mr. Cohen was Chief of Staff of Coach, Inc. Prior to joining Coach, Mr. Cohen was Managing Director-Asia Pacific for Timberland, where he had oversight of all direct markets and distributors across the region and successfully launched the brand in China. Before Timberland, he spent four years at the Swatch Group, where he was Regional Director of North Asia and Vice President of China and Hong Kong. His previous experience also includes roles at LVMH in Tokyo and Singapore, and L’Oreal in Malaysia. Mr. Cohen is a graduate of Dauphine University in Paris and holds an MS in Finance and a Post Graduate degree in Strategy and Organization.

Ian Bickley was appointed President, International Group in August 2013, responsible for all international direct retail businesses and oversight for Coach’s international wholesale and distributorship businesses around the world. In addition, he has responsibility for the development of all new and emerging markets globally. Mr. Bickley joined Coach in May, 1993 as Director, International Planning & Operations and assumed responsibility for Japanese business development two years later. In 1997, he became Vice President, Japan, and relocated to Tokyo. In 2001, Mr. Bickley was promoted to President of Coach Japan, Inc. Prior to joining Coach, from 1989 to 1993, Mr. Bickley was Director of Operations for Quick Response GMBH, a marketer and manufacturer of women's apparel based in Munich, Germany. From 1988 to 1989, he served as a Consultant for the LEK Partnership, a strategic management consulting firm, also based in Munich. Mr. Bickley serves as a Director of Crocs, Inc. Mr. Bickley holds a Bachelor of Arts degree in Economics from Harvard College.

Todd Kahn was appointed Chief Administrative Officer in August 2015 and, in addition, retained his role as General Counsel and Secretary. Mr. Kahn was previously appointed Global Corporate Affairs Officer in April 2014, after becoming Executive Vice President, Corporate Affairs in May 2013, and Executive Vice President in August 2011, after joining Coach

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EXECUTIVE OFFICERS  

as Senior Vice President, General Counsel and Secretary in January 2008. Prior to joining Coach, from July to September 2007, Mr. Kahn served as President and Chief Operating Officer of Calypso Christian Celle, a luxury lifestyle brand. From January 2004 until July 2007, Mr. Kahn served as Executive Vice President and Chief Operating Officer of Sean John, a private lifestyle apparel company. From August 2001 until December 2003, he was President and Chief Operating Officer of Accessory Network, a private accessory company. Before joining Accessory Network, Mr. Kahn served as President and Chief Operating Officer of InternetCash Corporation, an Internet payment technology company. He served as Executive Vice President and Chief Operating Officer of Salant Corporation, a public apparel company, after joining the company as Vice President and General Counsel in 1993. From 1988 until 1993, Mr. Kahn was a corporate attorney at Fried, Frank, Harris, Shriver and Jacobson in New York. Mr. Kahn received a Bachelor of Science degree from Touro College and a Juris Doctor from Boston University Law School.

Sarah Dunn was appointed Global Human Resources Officer in April 2014, after becoming Executive Vice President in August 2011, and joining Coach as Senior Vice President, Human Resources in July 2008. Prior to joining Coach, Ms. Dunn held executive positions at Thomson Financial and at Reuters, international multimedia news and financial information agencies in London and New York. She joined Thomson Financial in 2003 as Chief Content Officer and was appointed Executive Vice President, Human Resources and Organizational Development in April 2005. Prior to that at Reuters she was President of Corporates and Media Division and she also served as Chief Executive Officer of Lipper, and as a Board Member of Factiva. Ms. Dunn holds a Bachelor of Science degree in Human Sciences from University College, London, U.K., and a Masters degree in Information Science from City University, London.

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COACH STOCK OWNERSHIP BY CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

The table below presents information, as of August 29, 2015, except as otherwise noted below, with respect to the beneficial ownership of Coach’s common stock by each stockholder known to us to be the beneficial owner of more than 5% of our common stock, each Director and Director nominee, our Named Executive Officers, and all Directors and executive officers as a group. Except as otherwise noted, the persons named in the table below have sole voting and investment power with respect to all shares shown as beneficially owned by them.

In general, “beneficial ownership” by an individual or entity includes those shares a Director or executive officer has the power to vote, or the power to transfer, and stock options or other derivative securities that are exercisable currently or will become exercisable within 60 days; however, shares

exercisable within 60 days are not considered outstanding for purposes of computing the percentage of ownership of any other individual or entity. Where indicated, the beneficial ownership described below includes share unit balances held under Coach’s stock incentive plans and Non-Qualified Deferred Compensation Plan for Outside Directors. The value of share units and share equivalents mirrors the value of Coach’s common stock. The amounts ultimately realized by the Directors will reflect all changes in the market value of Coach common stock from the date of deferral or accrual until the date of payout. The share equivalents do not have voting rights but are credited with dividend equivalents, if any. Unless otherwise indicated, the address of all listed stockholders is c/o Coach, Inc., 516 West 34th Street, New York, New York 10001.

Beneficial Owner
Shares owned
Percent of Class
Vanguard(1)
 
20,553,553
 
 
7.41
%
Dodge & Cox.(2)
 
17,489,761
 
 
6.30
 
State Street(3)
 
13,915,501
 
 
5.02
 
Victor Luis(4)
 
533,982
 
 
*
 
Jane Nielsen(5)
 
144,135
 
 
*
 
Gebhard Rainer(6)
 
26,991
 
 
*
 
Andre Cohen(7)
 
52,669
 
 
*
 
Ian Bickley(8)
 
305,493
 
 
*
 
David Denton(9)
 
26,073
 
 
*
 
Andrea Guerra
 
 
 
*
 
Susan Kropf(10)
 
94,592
 
 
*
 
Gary Loveman(11)
 
98,671
 
 
*
 
Ivan Menezes(12)
 
59,376
 
 
*
 
William Nuti(13)
 
11,073
 
 
*
 
Stephanie Tilenius(14)
 
20,384
 
 
*
 
Jide Zeitlin(15)
 
110,056
 
 
*
 
All Directors and Officers as a Group (15 people)(16)
 
1,783,820
 
 
*
 
*Less than 1%.
(1)The Vanguard Group (“Vanguard”), as of December 31, 2014, possessed sole voting power with respect to 475,218 securities, sole dispositive power with respect to 20,104,227 securities and shared dispositive power with respect to 449,326 securities, based on a Schedule 13G filed with the SEC on February 19, 2015. Vanguard is an Investment Advisor in accordance with Rule 13d-1(b)(1)(ii)(f) located at 100 Vanguard Boulevard, Malvern, PA 19355.
(2)Dodge & Cox (“Dodge”), as of December 31, 2014, possessed sole voting and dispositive power with respect to 16,524,761and 17,489,761 securities, respectively, based on a Schedule 13G filed with the SEC on February 13, 2015. Dodge is an Investment Advisor in accordance with Rule 13d-1(b)(1)(ii)(f) located at 555 California Street, 40th Floor, San Francisco, California 94104.
(3)State Street Corporation. (“State Street”), as of December 31, 2014, possessed shared voting and dispositive power with respect to 13,915,501 securities, based on a Schedule 13G filed with the SEC on February 11, 2015. State Street is a parent holding company or control person in accordance with Rule 13d-1(b)(1)(ii)(G) under the Exchange Act, located at One Lincoln Street, Boston, Massachusetts 02111.
(4)Includes 432,813 shares of common stock that may be purchased within 60 days of August 29, 2015 pursuant to the exercise of options.
(5)Includes 121,527 shares of common stock that may be purchased within 60 days of August 29, 2015 pursuant to the exercise of options and 17,664 shares of common stock received through the vesting of Restricted Stock Units.
(6)Includes 26,490 shares of common stock that may be purchased within 60 days of August 29, 2015 pursuant to the exercise of options.
(7)Includes 39,629 shares of common stock that may be purchased within 60 days of August 29, 2015 pursuant to the exercise of options.
(8)Includes 230,827 shares of common stock that may be purchased within 60 days of August 29, 2015 pursuant to the exercise of options.
(9)Includes 9,226 shares of common stock that may be purchased within 60 days of August 29, 2015 pursuant to the exercise of options.
(10)Includes 78,444 shares of common stock that may be purchased within 60 days of August 29, 2015 pursuant to the exercise of options.
(11)Includes 61,444 shares of common stock that may be purchased within 60 days of August 29, 2015 pursuant to the exercise of options and 36,229 stock equivalents held under the Coach, Inc. Non-Qualified Deferred Compensation Plan for Outside Directors and the Amended and Restated Coach, Inc. 2010 Stock Incentive Plan.

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COACH STOCK OWNERSHIP BY CERTAIN BENEFICIAL OWNERS AND MANAGEMENT  

(12)Includes 25,444 shares of common stock that may be purchased within 60 days of August 29, 2015 pursuant to the exercise of options and 7,326 stock equivalents held under the Coach, Inc. Non-Qualified Deferred Compensation Plan for Outside Directors and the Amended and Restated Coach, Inc. 2010 Stock Incentive Plan.
(13)Includes 9,226 shares of common stock that may be purchased within 60 days of August 29, 2015 pursuant to the exercise of options.
(14)Includes 16,011 shares of common stock that may be purchased within 60 days of August 29, 2015 pursuant to the exercise of options.
(15)Includes 78,444 shares of common stock that may be purchased within 60 days of August 29, 2015 pursuant to the exercise of options and 31,612 stock equivalents held under the Coach, Inc. Non-Qualified Deferred Compensation Plan for Outside Directors and the Amended and Restated Coach, Inc. 2010 Stock Incentive Plan.
(16)Includes 1,380,634 shares subject to options exercisable, 17,664 shares through the vesting of Restricted Stock Units within 60 days of August 29, 2015, and 75,167 stock equivalents held by our Outside Directors.

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COMPENSATION DISCUSSION AND ANALYSIS

This Compensation Discussion and Analysis (“CD&A”) describes the compensation program for the following individuals, all of whom are considered Named Executive Officers (“NEOs”) for fiscal year 2015.

Name
Title
Victor Luis
Chief Executive Officer
Jane Nielsen
Chief Financial Officer
Gebhard Rainer(1)
President and Chief Operating Officer
Andre Cohen(2)
President, North America
Ian Bickley(3)
President, International Group
(1)Mr. Rainer joined the Company on September 29, 2014.
(2)Mr. Cohen was promoted to the position President, North America and was appointed an Executive Officer on January 26, 2015.
(3)Mr. Bickley was appointed an Executive Officer on January 26, 2015.

Executive Summary

Coach’s Business & Leadership Transformation, Long-Term Strategic Plan and Fiscal Year 2015 Results

Fiscal year 2015 was the first full year of the long-term strategic plan (the “long-term strategic plan”) that was finalized in the months after Victor Luis became CEO in January 2014. Coach shared the long-term strategic plan with investors at its Analyst & Investor Day in June 2014 (“Analyst Day”) with the objective of transforming the Coach brand and reinvigorating long-term, sustainable growth. Successful execution of the long-term strategic plan requires an integrated approach across product, stores, and marketing. During the year, the Coach brand successfully executed on the key priorities of the long-term strategic plan for fiscal year 2015, including:

  The launch across all channels of newly designed product, generating strong positive reviews from the fashion press;

  The introduction of a modern luxury store concept globally in 150 remodeled and new stores, and closure of 74 underperforming North America Retail stores;

  Significant reduction in promotional sales in our North America Outlet, Retail and Wholesale selling channels; and

  Process streamlining and productivity improvement to manage selling, general and administrative expenses.

  
 
 
 
 
 
 
As displayed here,
we have achieved or
exceeded the
following financial targets we set out on
our fiscal year 2014
earnings call for the
Coach brand for
fiscal year 2015 on a
non-GAAP basis:
 
 
FY15 Guidance(1)
FY15 Coach Brand
Results versus Guidance(3)
 
Revenue(2)
Low-Double-Digit Decline
 
North America Comp Store Sales(2)
Stores down high teens with eOS pressuring an additional ~10 points
 
Gross Margin
69% to 70%
 
SG&A Expense
Low-to-Mid Single Digit Growth
 
Operating Margin
High Teens
(1)Fiscal year 2015 guidance was given on our earnings call in August 2014.
(2)Presented on a constant currency basis.

(3)      = Achieved the targets for fiscal 2015 set forth in August 2014; = Performed above the targets for fiscal 2015 set forth in August 2014.

On the leadership front, we appointed three new executives who will play key roles in transforming Coach and executing our long-term strategic plan. In September 2014, Gebhard Rainer joined Coach as President and Chief Operating Officer, filling a vacant role. In January 2015, we promoted two long-standing Coach executives. Andre Cohen was promoted

to President, North America with responsibility for our largest business unit (our retail, outlet and internet business in North America) and for Strategic Planning. At the same time, Ian Bickley, President of the International Business Group, was appointed an executive officer.

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In the fourth quarter we became a multi-brand company with the acquisition of Stuart Weitzman, a leading women’s luxury footwear brand that is expected to be an additional growth driver for Coach, Inc. Over the planning horizon, we believe

that both the Coach brand and Coach, Inc. can achieve long-term, sustainable, profitable growth through our transformation efforts. Key events are displayed on this timeline.


Despite a number of macroeconomic headwinds, including the unexpected strength of the US dollar, Coach’s fiscal year 2015 financial results were consistent with our publicly-announced plans, and underscore our confidence in our long-term strategic plan. As we moved through fiscal year 2015, we successfully re-platformed our product offering with the introduction of Stuart Vevers’s product across all geographies and drove sequential improvement in our North American stores business, while dramatically reducing our promotional activity at the same time that many of our competitors were increasing their promotional activity. Consumer response to our new modern luxury store format has been ahead of our internal projections, especially in North America. In addition, our international businesses posted

moderate growth on a constant currency basis, highlighted by a double-digit sales increase in Europe and strong growth in China where sales approached $600 million.

As the first year in a multi-year transformation, fiscal year 2015 was a critical investment and rebuilding year for the Coach brand. Inherent in our annual operating plan for fiscal year 2015 and our external commitments at Analyst Day was an intention that our results for fiscal year 2015 would include a decline in sales, operating income and diluted EPS, due to the reduction in promotional activity, as well as significant investment in marketing and store redesign. Our results for the year were in line with the expectations we set, and Coach’s total shareholder return (“TSR”) for the one-year period was slightly positive.

Coach, Inc. fiscal year 2015 financial highlights included:

 
Fiscal Year 2015 Results
($ in millions, except per share amounts)
Measure
GAAP(1)
Non-GAAP(1)
Change Versus
Fiscal Year 2014
on a GAAP
Basis
Change Versus
Fiscal Year 2014
on a Non-GAAP
Basis
Net sales
$  4,191.6
$  4,191.6
 
-12.8%
 
 
-12.8%
 
International net sales
1,622.0
1,622.0
 
-1.3%
 
 
-1.3%
 
Gross profit
2,908.6
2,918.3
 
-11.8%
 
 
-13.6%
 
Operating income
618.0
788.5
 
-44.8%
 
 
-37.0%
 
Diluted earnings per share
1.45
1.92
 
-47.9%
 
 
-38.2%
 
Annual cash dividend
$1.35 per share as of
July 2015
No Change
Total stockholder return(2)
 
 
 
4.9%
 
 
 
 
(1)See APPENDIX A for a reconciliation of non-GAAP financial measures and adjustments for current currency to our results as reported under GAAP.
(2)Total stockholder return with dividends reinvested.

Specific performance measures, targets and results for our Annual Incentive Plan and Long-Term Incentive Plan can be found in the Annual Incentive Plan and Long-Term Incentive Plan sections, respectively.

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COMPENSATION DISCUSSION AND ANALYSIS  

Key Components of Fiscal Year 2015 Named Executive Officer Compensation

To support execution of the long-term strategic plan and our business transformation, the HR Committee made significant changes to our compensation practices for fiscal year 2015. First, the long-term strategic plan described above and our associated fiscal year 2015 annual operating plan provided the foundation for the setting of challenging financial performance targets and for the structure of annual and

long-term incentives. Second, the HR Committee modified our compensation programs to reflect best governance practices and to align with the practices of our compensation peer group, replacing legacy programs that were developed for the Company’s early post-IPO phase.

The significant changes to our programs include:

Compensation
Program
Change HR Committee Made
Reasons for Change
Annual Incentive Plan(1)
Added Operational & Individual Component
For NEOs other than Mr. Luis, added an operational/individual component (weighted at 20% of Target bonus opportunity), tied to critical priorities in our transformation strategy. Performance measures are objective and quantifiable.
Ensure NEOs are rewarded for delivering on key priorities in our long-term strategic plan, in addition to core financial metrics.
Align NEOs with the broader executive leadership team.
Revised Threshold and Maximum Payout Levels
Set the payout for maximum performance at 200% of Target and the payout for Threshold performance at 30% of Target, and increased the incremental performance required to achieve both the prior plan’s Maximum payout of 133% and the new Maximum payout of 200%.

   
   
   
Align with typical practices in our compensation peer group. See the Peer Group and Competitive Assessment of Compensation section.
Long-Term Incentive Plan(2)
Added Long-Term PRSUs for all NEOs; Reduced Stock Options
For the first time, incorporated performance restricted stock units (“PRSUs”) as part of regular long-term incentive awards for all NEOs and other key leaders, while reducing use of stock options (one-third PRSUs, one-third stock options and one-third RSUs). Mr. Luis continues to receive 60% of his long-term incentive compensation in PRSUs and 40% in stock options.

   
   
   
Response to stockholder feedback to include PRSUs for all NEOs and to use metrics and goals that are differentiated from the Annual Incentive Plan.
Set Performance Measures Aligned to Long-term Strategic Plan
The PRSUs are tied to performance metrics explicitly aligned with core drivers of the long-term strategic plan discussed at our June 2014 Analyst Day. These measures are different from those used in our Annual Incentive Plan.
Create a strong link to execution of long-term strategic plan.
Align executive team rewards.
(1)See the Annual Incentive Plan section.
(2)See the Long-Term Incentive Plan section.

Named Executive Officer fiscal year 2015 target compensation was established in August 2014 after a review of several criteria, including: our strategic objectives and business challenges, information on compensation programs and levels among our peer group, and corporate governance best practices. Please see the Peer Group and Competitive Assessment of Compensation section for information on our peer group.

Specific to Mr. Luis’s compensation and as disclosed in our fiscal year 2014 proxy statement, following a review of his performance in developing the long-term strategic plan, and a review of competitive pay levels for CEOs in our compensation

peer group, the HR Committee increased Mr. Luis’s target total compensation package for fiscal year 2015 to approximately $8.4 million from $7.9 million. The change reflected the Board’s assessment of Mr. Luis’s performance and the evolution of his role in fiscal year 2015 (his first full year as CEO), with the eventual retirement of his predecessor Mr. Lew Frankfort in December 2014. Eighty percent of the increase was in the form of increased annual and long-term incentive targets, which will be earned based on Coach’s performance. Please see the Fiscal Year 2015 Compensation section for details.

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Executive Compensation Practices

Coach’s executive compensation philosophy is focused on pay for performance and reflects governance practices that align with the needs of our business. Below is a summary of

compensation practices we have adopted to drive performance and to align with stockholder interests, alongside those practices we do not employ.

What We Do
What We Don’t Do
Pay for Performance Philosophy: A majority of Named Executive Officer compensation is performance-based and is tied to our financial performance and/or the performance of our stock price.
No Excise Tax Gross Ups Upon Change in Control: Appointment letters and employment agreements do not include 280G tax gross up benefits.
Stock Ownership Policy: Named Executive Officers are expected to acquire and hold Coach stock worth two to five times their base salary within five years of appointment. Those who fail to comply with the policy in the required timeframe may sell only 50% of the after-tax shares received from stock option exercises or the vesting of RSUs and PRSUs until compliance with the stock ownership policy is achieved.
No Excessive Executive Perquisites: We provide limited benefits and perquisites (e.g., executive disability and life insurance, and contributions to our supplemental retirement plan). Through fiscal year 2015 some executives received a transportation allowance. This benefit was eliminated and bought out during fiscal year 2015 and is no longer provided.
Double Trigger Equity Acceleration Upon a Change-in-Control: Long-term incentive award grants provide for accelerated vesting upon a change-in-control only if the executive is involuntarily terminated (without “Cause”) in conjunction with that change-in-control.
No Tax Gross Ups on Perquisites or Benefits: We do not provide tax gross ups on perquisites or benefits except in the case of standard relocation benefits and expatriate income tax equalization benefits available to all similarly situated employees.
Independent Executive Compensation Consultant: The HR Committee works with an independent executive compensation consultant on matters surrounding executive pay and governance. This consultant provides no other services to Coach.
No Payment of Current Dividends on Unvested Long-term Incentives: Dividend equivalents on unvested RSUs and PRSUs are reinvested in additional unvested RSUs or PRSUs and are only paid out to the extent that the underlying award is ultimately earned.
Mitigation of Undue Risk: Our compensation plans have provisions to mitigate undue risk, including caps on the maximum level of payouts, clawback provisions, multiple performance metrics and Board and management processes to identify risk. The HR Committee does not believe any of our compensation programs create risks that are reasonably likely to have a material adverse impact on the Company.
No Repricing Underwater Stock Options or stock appreciation rights without stockholder approval; No Grants Below 100% of Fair Market Value.
Regular Review of Share Utilization: We regularly evaluate share utilization levels by reviewing the dilutive impact of stock compensation.
No Inclusion of Long-term Incentive Awards in Severance Calculations.
Clawback Policy: Named Executive Officers are subject to a clawback policy that applies in the event of certain financial restatements, violation of our non-competition or non-solicitation policies, or in the event of termination for “Cause.”
No Permitted Hedging, Short Sales or Derivative Transactions in Company stock.
Notice Period: Named Executive Officers are required to provide three months’ notice of intent to terminate employment, to mitigate the risk associated with sudden transition.
No guaranteed salary increases or guaranteed annual incentive bonuses for Named Executive Officers
Holding Period on Certain PRSUs Granted to Mr. Luis: One-half of the net, after-tax shares underlying Mr. Luis’s Appointment Grant PRSUs may not be sold for two years following settlement at the completion of the performance period (to the extent that shares are earned).
No fixed term or evergreen employment agreements: all NEO employment letters are open ended with no specific end dates.

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COMPENSATION DISCUSSION AND ANALYSIS  

Results of 2014 Stockholder Advisory Vote to Approve Executive Compensation

At our 2014 Annual Meeting of Stockholders, we held an advisory vote on executive compensation (“Say on Pay”), and 92% of the votes cast were in favor of our compensation programs, an increase of one percentage point over the 2013 result. The HR Committee believes the result reflected strong stockholder support for the changes in Coach’s compensation programs and practices, which began with the design of Mr. Luis’s compensation arrangement. Although proxy advisors

supported our compensation programs in 2014, a number of legacy concerns were raised with respect to duplicative performance measures in annual and long-term incentives, and short performance periods for long-term incentives. Stockholder and proxy advisor feedback were all considered by the HR Committee in redesigning our annual and long-term incentive programs for fiscal year 2015.

HR Committee Response to Areas of Feedback

As the business and executive compensation environments continue to evolve, we and the HR Committee continue to modify our programs and practices accordingly. The design of Named Executive Officers’ compensation aligns with current market trends, best governance practices, and stockholder feedback to ensure strong pay for performance alignment. In response to the feedback we have received, and as first explained in our 2014 proxy statement, beginning in fiscal year 2015, our long-term incentive program for executive officers other than Mr. Luis, is two-thirds performance-based, with:

one-third delivered in PRSUs with three-year performance and vesting periods, and with challenging performance measures tied to objectives in our long-term strategic plan;
one-third delivered in stock options vesting equally over three years; and
one-third delivered in RSUs vesting in full on the third anniversary of the grant date.

Performance measures for the PRSUs granted on August 14, 2014 (the “FY15-17 PRSUs”) span three years, are distinct from those used in our Annual Incentive Plan and are specifically linked to our long-term strategic plan.

Additional information on these changes can be found in the Fiscal Year 2015 Compensation section.

We also continue to streamline and standardize total compensation packages—a process that was particularly important this fiscal year with three new executive officers joining the leadership team—by retaining or incorporating the following provisions:

three-month notice period requirements with monetary penalties to mitigate risk related to unplanned turnover;
minimum of 12-months severance for termination without “Cause”; and
discontinuation and buyout of transportation benefit for certain employees, including Mr. Bickley and Ms. Nielsen, the only NEOs who were still receiving the benefit at the start of the year.

The HR Committee intends for these changes to support its pay for performance philosophy and balance the key elements of risk, reward and retention required to drive our business transformation and execute our long-term strategic plan. With consideration to the above changes, we believe we have responded to all substantive feedback received from stockholders and proxy advisors and that Coach’s executive compensation programs have been designed to effectively achieve the Board’s objectives and the Company’s long-term strategic plan.

Remainder of Compensation Discussion and Analysis

The remainder of this Compensation Discussion and Analysis is divided into the following sections:

 
Page

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COMPENSATION DISCUSSION AND ANALYSIS  

What We Pay and Why: Program Objectives and Elements of Compensation

Compensation Program Objectives

Over the long term, Coach’s primary objective continues to be driving sustained increases in stockholder value through ongoing sales and earnings growth. We have completed the first year of our long-term strategic plan, a multi-year transformation plan, which required a purposeful reduction in promotional sales, as well as significant investment in marketing and store redesign. Our compensation programs are aligned with this objective: we strive to deliver a market-competitive level of fixed compensation, with the opportunity for above-average rewards when Coach and the executive exceed our performance objectives. The compensation program for Coach’s Named Executive Officers is designed to serve the following goals:

Reward performance, with performance-based pay constituting a significant portion of total compensation;
Support the attainment of Coach’s short- and long-term strategic and financial objectives;
Align Named Executive Officers’ interests with those of our stockholders and encourage ownership of Coach stock by our Named Executive Officers;
Reward Named Executive Officers for achieving the challenging financial and strategic targets that we believe ultimately will drive stockholder value;
Enable us to attract and retain the executive talent necessary to profitably grow our business and drive stockholder value; and
Be competitive with Coach’s peer companies.

Successful execution of our long-term strategic plan will require a high level of executive talent, with competitive and motivational compensation programs specifically tied to the Company’s goals and objectives.

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COMPENSATION DISCUSSION AND ANALYSIS  

Elements of Compensation

Compensation for our Named Executive Officers includes both fixed and performance-based components, with an emphasis on performance-based pay elements. We consider a component to be performance-based if the amount eventually earned or paid varies based on one or more elements of the Company’s financial performance (e.g., operating income, earnings per share, etc.), operational performance (e.g., SG&A savings, employee retention and engagement, etc.), or stock price performance. Performance-based components are designed so that above-plan performance is rewarded with above-target payouts, and vice versa. The fixed components of compensation are designed to be

competitive and remain a minority portion of the total mix. We do not attempt to benchmark any single element of compensation to specific peer company percentiles or ratios; rather peer company data is one of several factors considered by the HR Committee when determining executive compensation. See the Compensation Decision Making Process section for details.

The following table briefly describes each element of compensation. A detailed explanation of each component for fiscal year 2015 is provided in the next section, Fiscal Year 2015 Compensation.

Compensation
Component
Reason to Provide
Performance
Based
Not-
Performance
Based
Value Linked
to Stock
Price
Value Not
Linked to
Stock Price
Annual Incentive(1)
Rewards our NEOs for achieving the annual financial and operational performance goals established by the HR Committee early in each fiscal year

 
 

Long-term Incentive(2): PRSUs
Granted annually to all NEOs to drive focus on Coach’s long-term performance, align executive rewards with stockholders, and links explicitly to execution and achievement of our long-term strategic plan

 

 
Long-term Incentive: Stock Options
Granted annually to all NEOs to drive focus on Coach’s long-term performance and align executive rewards with stockholders. Options have value only when our stock price increases from the price on the date of grant so stock options are a critical motivational tool to support Coach’s success and growth; we utilize options because of this strong pay for performance relationship

 

 
Long-term Incentive: RSUs
Granted annually to NEOs other than Mr. Luis to encourage retention. Although the number of shares earned depends solely on retention, their value rises and falls with the price of our common stock, adding a performance element
 


 
Base salary
Paid to all NEOs; competitive base salaries are necessary to attract and retain qualified, high-performing executives. Prior experience, scope of responsibility, and performance are key elements considered in setting base salaries
 

 

Benefits & Limited Perquisites
Offered to all NEOs; competitive benefits and modest perquisites are necessary to attract and retain qualified, high-performing executives; these are generally consistent with programs offered to broader groups of our employees
 

 

(1)Annual Incentives are offered under the Annual Incentive Plan.
(2)All long-term incentives are offered under the Amended & Restated Coach, Inc. 2010 Stock Incentive Plan, hereinafter the “2010 Stock Incentive Plan”

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Fiscal Year 2015 Compensation

The HR Committee worked with its independent compensation consultant, Semler Brossy Consulting Group (“Semler Brossy”) to ensure each Named Executive Officer’s fiscal year 2015 compensation was aligned with our annual and long-term objectives, and included an appropriate balance of fixed and performance-based pay elements.

This year, as previously indicated, Mr. Rainer joined the company as President and Chief Operating Officer in September 2014, relocating from Chicago to New York; Mr. Cohen returned from a part-time consulting role to become Chief of Staff to Mr. Luis in September 2014; he was promoted to President, North America and appointed an executive officer in January 2015, relocating from Hong Kong to New York; Mr. Bickley, President, International Group, was appointed an executive officer in January 2015. During fiscal year 2015, the HR Committee:

Approved salary increases effective in September 2014 for Mr. Luis, Ms. Nielsen and Mr. Bickley following a review of each executive’s performance and a review of peer company compensation levels provided by Semler Brossy. Details of salary decisions are found in the Base Salary section below;
Set fiscal year financial and operational goals under the Annual Incentive Plan and target awards for each NEO. Details of goals and results are found in the Annual Incentive Plan section below;
Made long-term incentive award grants to each Named Executive Officer in the form of stock options, PRSUs and/or RSUs, and set financial goals for the FY15-17 PRSUs, and for the second and third tranches of Mr. Luis’s annual-vesting PRSU granted in August 2013 (the “FY14-16 PRSU”). Details of these grants are found in the Long-Term Incentive Plan section below;
Set the initial base salary, annual incentive award and long-term incentive grants for Mr. Rainer upon his hiring and appointment as an executive officer, including a one-time sign-on package valued at $1,500,000, $500,000 of which was payable in cash, and the balance of which was delivered as a grant of PRSUs valued at $1,000,000 (at target) on the date of grant. The PRSUs may vest on the third anniversary of the grant date subject to Mr. Rainer’s continued employment and to Coach’s performance in the same

three-year period. The sign-on package was set in consideration of certain compensation and benefits Mr. Rainer forfeited upon his resignation from his prior employer;

Set the base salary, annual incentive award and long-term incentive grants for Mr. Cohen upon his return to a full-time role as Chief of Staff to Mr. Luis and subsequently upon his promotion to President, North America and appointment as an executive officer and relocation from Hong Kong. Mr. Cohen’s compensation included a one-time transition package of $1,600,000, $600,000 of which was payable in cash, and the balance of which was delivered as a grant of PRSUs valued at $666,667 (at target) on the date of grant and a grant of RSUs valued at $333,333 on the date of grant. The cash bonus is subject to a repayment agreement in the event Mr. Cohen resigns or is terminated for “Cause” before September 2016; the PRSUs may vest on the third anniversary of the grant date subject to Mr. Cohen’s continued employment and to Coach’s performance in the same three-year period; the RSUs may vest on the third anniversary of the grant date subject to Mr. Cohen’s continued employment. The transition package was set to help facilitate his relocation and in consideration of differences in compensation and benefits between Hong Kong and the United States such as international assignment allowances;
Upon Mr. Bickley’s appointment as an executive officer in January, increased his base salary, ended his transportation allowance benefit, and aligned the terms of his employment to be more consistent with Messrs. Rainer and Cohen; and
Terminated the transportation allowance benefit that has been part of the Company’s compensation program for its executives since before its IPO in 2000. The Company had stopped offering this benefit to new executives since June 2014, and canceled it for all remaining recipients effective July 2015. In consideration, Ms. Nielsen received a one-time cash bonus of $86,675 in June 2015 equivalent to two times the annual amount of this benefit, an amount the HR Committee considered fair compensation for the permanent cancellation of this benefit. Other remaining recipients (none of whom were NEOs) received the same consideration as Ms. Nielsen.

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COMPENSATION DISCUSSION AND ANALYSIS  

The following charts depict the relationship between the primary elements of Coach’s target annual total direct compensation mix for fiscal year 2015 for each Named Executive Officer. For our CEO, 85% of his target total compensation is performance-based. For the other NEOs, 55% of target total compensation

is performance-based. The chart illustrates target total compensation for fiscal year 2015 as described in the Base Salary, Annual Incentive Plan and Long-Term Incentive Plan sections below.

Fiscal Year 2015 Target Annual Total Direct Compensation Mix


(1)These charts represent regular, ongoing annual target compensation; for Average of Other NEOs, excludes one-time and new hire compensation (PRSUs, RSUs and cash bonuses).

Base Salary

Coach employees, including our Named Executive Officers, are paid a base salary based on the responsibilities of their positions, the skills and experience required for the position, their individual performance, business performance, labor market conditions and with reference to peer company salary levels.

The annual salary rates in effect during fiscal year 2015 for our Named Executive Officers are listed below. Following a review of competitive pay levels in our peer group and as part of its routine annual assessment of executive performance, the HR

Committee approved a 13% salary increase for Ms. Nielsen, and salary increases for Messrs. Luis and Bickley in line with their performance and the Company’s budget for salary increases for all US-based employees. Mr. Cohen’s 57.3% increase reflected his promotion to a significantly larger-scope role, from Chief of Staff to Mr. Luis to President, North America. Mr. Bickley received a salary adjustment at the beginning of the year, and a subsequent increase upon his appointment as an executive officer.

Named Executive Officer
Start of Year
Annual
Salary Rate
FY15
Percent
Increase
Effective
Date of
Increase
End of Year
Annual
Salary Rate
Salary
Earned in FY15
Victor Luis
$
  1,250,000
 
4.0%
Sep. 1 2014
$
  1,300,000
 
$
  1,291,667
 
Jane Nielsen
 
575,000
 
13.0%
Sep. 1 2014
 
650,000
 
 
637,500
 
Gebhard Rainer
 
N/A
 
0%
N/A
 
750,000
 
 
568,388
 
Andre Cohen(1)
 
540,405
 
57.3%
Jan. 26 2015
 
850,000
 
 
594,353
 
Ian Bickley
 
725,000
 
4.8%; 5.3%
Sep. 1 2014; Jan. 26 2015
 
800,000
 
 
771,603
 
(1)Mr. Cohen’s Salary Earned in FY15 includes $9,008 earned from a part-time consulting assignment in July and August of 2014.

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Annual Incentive Plan

In setting the financial and operational performance measures, targets, and incentive payout schedule for the Annual Incentive Plan, the HR Committee considers prior fiscal year performance, desired financial and operational performance levels in line with our annual operating plan and long-term strategic plan, and macroeconomic conditions. Actual payments are made in cash to all participants within three months of the end of our fiscal year, based on the degree to which the objectives have been achieved, as certified and approved by the HR Committee. No executive may receive an annual incentive payment exceeding $6.0 million under the Annual Incentive Plan for any fiscal year.

For fiscal year 2015, the HR Committee modified the Annual Incentive Plan for executives other than Mr. Luis to include both a financial component, weighted 80%, and an operational component, weighted 20%. The HR Committee introduced the operational component to:

Support and enable the Company’s success against the annual operating plan and long-term strategic plan;
Align with key fiscal year 2015 drivers of the Company’s long-term strategic plan shared during the June 2014 Analyst Day, such as to optimize productivity and improve organizational effectiveness; and
Reinforce a sense of shared responsibility across the executive leadership team (the NEOs and other senior executives).

To ensure that payouts under the plan are appropriately aligned with Company financial performance, the operational component was structured such that no payout would be earned with respect to the operational measures if the Company failed to achieve the threshold level of operating income established for the financial component. Mr. Luis’s annual incentive was based solely on the financial component in recognition of the fact that, as CEO, Mr. Luis has ultimate responsibility for delivering financial results for stockholders.

The fiscal year 2015 Annual Incentive Plan components for each NEO are displayed below. Mr. Cohen did not have a business unit financial component for fiscal year 2015 since he became responsible for North America Retail more than halfway through the year.

Named Executive Officer
Component and its Weight as a Percent of Each NEOs Target Annual Incentive
Coach, Inc. Financial
Component
Business Unit
Financial Component
Operational
Component(1)
Victor Luis
 
100%
 
 
 
 
 
 
 
Jane Nielsen
 
80%
 
 
 
 
 
20%
 
Gebhard Rainer
 
80%
 
 
 
 
 
20%
 
Andre Cohen
 
80%
 
 
 
 
 
20%
 
Ian Bickley
 
50%
 
 
30%
 
 
20%
 
(1)This component can only be earned if the Company achieves at least the threshold level of Coach, Inc. operating income established under the financial component.

Financial Component (weighted 100% for Mr. Luis and 80% for All Others): In fiscal year 2015, for Coach, Inc., the HR Committee maintained the same financial metrics and weightings used for fiscal year 2014: operating income, weighted 50%; net sales, weighted 25%; and, diluted EPS, weighted 25%. For Mr. Bickley’s business unit financial component, the measures were net sales, weighted 60%, and operating income, weighted 40%, in both cases for our International Segment. In addition, to better align with the practices in our compensation peer group and increase motivation to exceed our challenging goals, the HR Committee increased the maximum annual incentive payout to 200% of

target from 133% of target, and increased the payout at threshold performance to 30% of target from 0% (for performance below threshold, there is no payout). This new “performance curve” required a higher level of incremental performance to earn the prior 133% maximum payout and a significantly higher level of incremental performance to earn the new 200% maximum payout. The HR Committee intended these changes to set a clear, demanding performance standard, and provide appropriate upside opportunity and downside risk mitigation when performance exceeds (or falls below) the targets it sets. The previous and new “performance curves” are displayed in the following graph:


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COMPENSATION DISCUSSION AND ANALYSIS  

To support the Company’s specific fiscal year 2015 plans to forego promotional revenue and invest more heavily than in recent years in marketing and store renovation, the target values reflect sales, operating income and diluted EPS lower than the prior year. These fiscal year 2015 target values were aligned with the Company’s annual operating plan and the long-term strategic plan shared with investors on Analyst Day (please see the Coach’s Business and Leadership Transformation, Long-Term Strategic Plan and Fiscal Year 2015 Results section above). The HR Committee deemed these targets would be sufficiently challenging to merit payout

of the target annual incentive awards. The fiscal year 2015 threshold and maximum performance values were set with consideration to the changes to the threshold and maximum payout schedule described above; the maximum performance levels were set to require significant stretch performance compared to prior practice, such that maximum payout would only be achieved for truly outstanding results. The financial measures, targets and results used for the fiscal year 2015 Annual Incentive Plan for Coach, Inc. and the International Segment (for Mr. Bickley’s business unit financial component) appear below.

Measure of Coach, Inc.
Financial Performance
Applies to all Named
Executive Officers
($ in millions except
per share amounts)
Weight
Fiscal
Year 2014
Results(1)
Fiscal Year 2015 Award Targets(2)
Fiscal
Year 2015
Results(1)
Payout as a
% of Target
Incentive(2)
Threshold
Target
Maximum
Operating income
 
50%
 
$
  1,251.6
 
$
627.3
 
$
784.1
 
$
901.7
 
$
788.5
 
 
103.7%
 
vs. prior year
 
 
 
 
 
 
 
 
 
 
-38
%
 
 
 
 
-37
%
 
 
 
Diluted earnings per share
 
25%
 
 
3.10
 
 
1.50
 
 
1.88
 
 
2.16
 
 
1.92
 
 
112.8%
 
vs. prior year
 
 
 
 
 
 
 
 
 
 
-40
%
 
 
 
 
-38
%
 
 
 
Net sales
 
25%
 
 
4,806.2
 
 
3,436.2
 
 
  4,295.2
 
 
  4,638.8
 
 
  4,191.6
 
 
91.6%
 
vs. prior year
 
 
 
 
 
 
 
 
 
 
-11
%
 
 
 
 
-13
%
 
 
 
Weighted average payout as a % of Target:
 
102.9%
 
(1)Diluted EPS and operating income differ from what is reported under GAAP. See APPENDIX A for a reconciliation of non-GAAP financial measures to our results as reported under GAAP. FY15 diluted EPS and net sales are further adjusted for award measurement, also reconciled in APPENDIX A.
(2)Actual payout is 0% if performance is below threshold, 30% of target for performance at threshold, 100% of target for target performance and 200% of target for maximum performance, with linear interpolation for performance levels between the amounts above.
Measure of International
Segment Financial Performance
Applies to Mr. Bickley
($ in millions except
per share amounts)
Weight
Fiscal
Year 2014
Results(1)
Fiscal Year 2015 Award Targets
Fiscal
Year 2015
Results
Payout as a
% of Target
Incentive(1)
Threshold
Target
Maximum
Operating Income
 
40%
 
 
555.7
 
 
428.4
 
 
535.4
 
 
615.8
 
 
480.6
 
 
64.2
%
vs. prior year
 
 
 
 
 
 
 
 
 
 
-4
%
 
 
 
 
-14
%
 
 
 
Net sales
 
60%
 
 
1,644.2
 
 
1,374.6
 
 
1,718.3
 
 
1,855.8
 
 
1,622.0
 
 
80.4
%
vs. prior year
 
 
 
 
 
 
 
 
 
 
+5
%
 
 
 
 
-1
%
 
 
 
Weighted average payout as a % of Target:
 
73.9
%
(1)Actual payout is 0% if performance is below threshold, 30% of target for performance at threshold, 100% of target for target performance and 200% of target for maximum performance, with linear interpolation for performance levels between the amounts above.

As indicated above, the HR Committee used certain non-GAAP measures for the purpose of setting goals and/or to evaluate performance. The adjustments are described in Appendix A. These non-GAAP performance measures were used by management to conduct and evaluate its business during its regular review of operating results. Management and the Company’s Board utilized these non-GAAP measures to make decisions about the uses of Company resources, analyze performance between periods, develop internal projections

and measure management performance. The Company’s primary internal financial reporting excluded these items affecting comparability. We believe these non-GAAP measures are useful to investors in evaluating the Company’s ongoing operating and financial results and understanding how such results compare with the Company’s historical performance. In addition, we believe excluding the items affecting comparability assists investors in developing expectations of future performance.

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COMPENSATION DISCUSSION AND ANALYSIS  

Operational Component (Not Applicable to Mr. Luis; weighted 20% for All Others): As previously noted, for fiscal year 2015, the HR Committee introduced several largely quantifiable and objective operational measures to: (i) support and enable the Company’s success against the annual operating plan and long-range financial plan, (ii) align with key drivers of the Company’s long-term strategic plan, and

(iii) reinforce a sense of shared responsibility across the top executive team. The operational component does not apply to Mr. Luis whose annual incentive award is based solely on the Coach, Inc. financial component (as described above). The HR Committee established the operational measures across three categories:

Metric
Description & Reason Selected
Reduction SG&A expense
Measured SG&A savings relative to fiscal year 2015 annual operating plan.
 
Goals align with externally communicated commitment to achieve $70 million in savings in FY15 and annual ongoing SG&A savings of $150 million per year starting in FY16.
Leadership Talent Retention and Engagement
Metrics selected to align certain key executives with strategic need to steady the talent base in light of the Company’s ongoing transformational efforts, measured across two equally-weighted metrics: (i) retention of identified high-potential employees, and (ii) improvement in average engagement scores on four specific questions in the Company’s a leadership engagement survey.
Individual Objectives
Key performance indicators and goals approved by the HR Committee and structured around key elements of the Company’s transformation in each individual’s functional area(s) of responsibility.

The HR Committee established the accompanying targets to align with and support the Company’s multi-year transformation and deemed these targets to be sufficiently challenging to merit payout of “target” awards. To ensure that payouts under the plan are appropriately aligned with Company financial performance, the operational component was structured such

that no payout would be earned with respect to the operational measures if the Company failed to achieve the threshold level of operating income established for the financial component. The Company’s fiscal year 2015 operational results were as follows:

Metric
Weight(1)
Fiscal Year 2015 Award Targets for Operational
Component (weighted at 20%)
Fiscal Year 2015
Result
Payout as a %
of Target
Incentive
Threshold
Target
Maximum
Realized SG&A expense savings
One-third
$56.0 million
$70.0 million
$80.5 million
Above
Maximum
(> $100 million)
200%
Leadership Talent Retention (# of voluntary resignations from among approximately 150 key employees other than the NEOs)
One-sixth
9
7
4
At
Maximum
(4 resignations)
200%
Leadership Talent Engagement (average % favorable score on four specified questions)
One-sixth
35%
50%
65%
Below
Threshold
(< 35%)
0%
Weighted average payout as a % of Target:
150%
(1)Excludes Individual Objective performance metric weighted at one-third for each NEO, other than Mr. Luis.

In determining the “Individual Objective” performance achievement for each Named Executive Officers (other than Mr. Luis), the HR Committee considered the following accomplishments for each Named Executive Officer:

Ms. Nielsen drove the reduction in the run rate of financial transaction costs, reduced the frequency of routine, but low-value add internal reporting, and began outsourcing transaction processing, which is expected to contribute future SG&A savings.
Mr. Bickley drove fleet optimization initiatives, including store openings, closures, and renovations in key international cities. Achieved targeted revenues in Coach Europe, a high-growth market for Coach.
In his role as Chief of Staff, Mr. Cohen led key projects involving store labor productivity models, brand transformation reporting, and Coach’s 75th anniversary marketing and product plan.

Since Mr. Rainer joined Coach after the individual goals were established and approved in the first quarter, the HR Committee only considered the Operational Goals for SG&A Savings and Talent Leadership and Engagement to determine his annual incentive payout.

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COMPENSATION DISCUSSION AND ANALYSIS  

The combined operational and individual results for each Named Executive Officer other than Mr. Luis were:

Named Executive Officer
Shared Operational Goal
as a % of Target
(weighted at 2/3)
Individual Goal Payout
as a % of Target
(weighted at 1/3)
Weighted Average
Operational/Individual Payout
as a % of Target
Ms. Nielsen
 
150%
 
 
150%
 
 
150.0%
 
Mr. Rainer
 
150%
 
 
NA
 
 
150.0%
 
Mr. Cohen
 
150%
 
 
150%
 
 
150.0%
 
Mr. Bickley
 
150%
 
 
100%
 
 
133.3%
 

Calculation of Fiscal 2015 Annual Incentive Awards: Using the above financial and operational achievement relative to the established goals, the following table shows the fiscal year 2015 target awards as a percent of base salary earned that each Named Executive Officer could earn, applies the results described above to each target award, and shows the actual award earned, both as a percent of base salary and dollars

paid. The target award levels were assigned by the HR Committee based on the role and responsibility of each position, peer company levels and with reference to any employment agreements or letters. The resulting payouts are also displayed in the Summary Compensation Table in the column “Non-Equity Incentive Plan Compensation.”


Long-Term Incentive Plan

Long-term incentives (“LTI”) represent a significant proportion of compensation at Coach and are designed to reward participants the way stockholders are rewarded: through growth in the value of Coach’s common stock. At the end of fiscal year 2015, over 1,500 of our employees were eligible to receive an annual long-term incentive award. We offer an “Equity Choice” program, under which eligible employees may elect to receive their annual long-term incentive in the form of stock options, RSUs or a combination of the two. Under this program, the ratio of stock options to RSUs is set so that the grant date fair market value of stock options and RSUs is approximately equal. Equity Choice is not available to our CEO or our other Named Executive Officers. Our CEO receives 60% of his annual LTI award value in PRSUs and 40% of his LTI award value in stock options. Starting in fiscal year 2015, all other executive officers and other senior leaders generally receive one-third of their LTI award in PRSUs, one-third in stock options and one-third in RSUs. Regardless of the form of award, the overarching purpose of the long-term incentive grants is to align executives’ interests with those of our stockholders, reward employees for enhancing stockholder value, encourage retention and provide a means to increase ownership of Coach common stock. We also grant special PRSUs and RSUs on a selective basis as part of new hire agreements or under special circumstances, to encourage retention or to reward extraordinary individual results.

The number of PRSUs, stock options and/or RSUs granted to an NEO each year is designed to reflect relatively consistent target grant value on a year-to-year basis, so the number of shares granted is therefore adjusted each year based primarily on changes in Coach’s stock price and the underlying assumptions used in calculating the expense of a stock option. Adjustments may also be made based on changes in the executive’s responsibilities and performance, changes in the competitive marketplace, or other factors determined by the HR Committee.

All awards are made under the terms and conditions of the 2010 Stock Incentive Plan. Awards are made on predetermined dates, with the majority of the awards made on the date of the HR Committee’s regularly scheduled August meeting, at the same time that salary increases and annual incentive award payments are approved. Off-cycle grants, where applicable for new hires and other special events, may be made on the first business day of each fiscal month if warranted.

An agreement documenting each grant includes specific provisions relating to the executive’s termination. Our stock option, RSU, and PRSU grants contain a financial penalty (clawback) (which extends for a period beyond the exercise of options or the vesting of RSUs or PRSUs) for executives who violate our non-competition and/or non-solicitation rules or who violate other business standards established by Coach.

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COMPENSATION DISCUSSION AND ANALYSIS  

Special rules that accelerate vesting apply to terminations due to death or permanent disability, or a termination in connection with a change in control, and vesting may continue in the case of a qualified retirement (unless otherwise specified in the applicable grant agreement) or following an involuntary termination of employment under some circumstances.

Performance Restricted Stock Units: PRSUs represent 60% of Mr. Luis’s annual long-term incentive grant and one-third of the other NEOs annual long-term incentive grant. Per the terms of the Luis Letter Agreement (see Employment Agreements and Compensatory Arrangements), Mr. Luis’s FY14-16 PRSU is scheduled to vest in equal one-third increments over three years. Starting in fiscal 2015, all PRSU grants to Mr. Luis and the other NEOs will vest in full after three years, subject to Coach’s performance over three-year performance periods.

Stock Options: Stock options represent 40% of Mr. Luis’s annual long-term incentive grant and one-third of the annual grant for other NEOs, as of fiscal year 2015.

We believe stock options focus our executives on execution of our strategic objectives, driving stock price growth. We consider stock options to be performance-based, since they only generate value when our stock price increases above the grant date price. When the stock price does not increase above the grant date price, neither the executive nor the stockholder realizes value. Stock option grants carry a term of ten years, and the awards granted annually to our Named Executive Officers vest in one-third increments over three years. The grant (exercise) price of stock options is the closing price on the date of grant.

Restricted Stock Units: RSUs represent one-third of the total annual long-term incentive grant for our Named Executive Officers, and are not granted to Mr. Luis. RSUs are granted to drive retention and stock ownership, and vest in full on the third anniversary of the grant date.

Fiscal Year 2015 Annual PRSU, Stock Option and RSU Grants: On August 14, 2014, the HR Committee made the

long-term incentive grants shown in the table below to our Named Executive Officers, with consideration given to each executive’s performance, the values granted in prior years, the price of Coach stock on the date of grant, and (in the case of stock options) to the estimated Black-Scholes value of the stock option.

For the FY15-17 PRSUs, the HR Committee determined that the performance measures would be linked to three key metrics measuring performance for the three year period beginning fiscal year 2015 and ending fiscal year 2017, aligned with our long-term strategic plan and brand transformation activities shared on Analyst Day:

compounded annual growth in average dollar per transaction (“ADT”) for our North America directly operated businesses combined (weighted at 50%), as growth in ADT is considered a strong indicator of the strength of our brand and new product offerings and a leading indicator of overall sales growth;
modernization of our store fleet as measured by the number of renovated and new stores built in our new modern luxury store concept (weighted at 30%); and
compounded annual growth in international sales on a constant currency basis (weighted at 20%), a key growth opportunity for Coach.

The HR Committee set the performance targets for each metric in the FY15-17 PRSUs aligned to the FY15-17 period in the Company’s long-term strategic plan, and deemed those targets would be sufficiently challenging to merit payout of the target number of PRSUs. The HR Committee set the maximum and threshold performance values and payout levels for each metric to establish a clear, demanding performance standard, and provide appropriate upside opportunity and downside risk mitigation when performance exceeds (or falls below) the targets it sets. Overall for the PRSUs, 170% of the target number of shares can be earned for maximum performance, and 30% of the target number of PRSUs can be earned for threshold performance.

Below is a summary of all fiscal year 2015 annual long-term incentive grants made to our NEOs:

 
FY15 Long-Term Incentive Awards
Named Executive Officer
Stock Options
Target PRSUs
RSUs
Victor Luis
 
314,211
 
 
82,622
 
 
0
 
Jane Nielsen
 
52,369
 
 
9,180
 
 
9,180
 
Gebhard Rainer
 
79,468
 
 
13,827
 
 
13,827
 
New Hire Grant
 
 
 
 
27,655
 
 
 
 
Andre Cohen
 
54,987
 
 
9,639
 
 
9,639
 
Appointment Grant
 
 
 
 
18,360
 
 
9,180
 
Ian Bickley
 
54,987
 
 
9,639
 
 
9,639
 

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COMPENSATION DISCUSSION AND ANALYSIS  

Result of Second Tranche of Mr. Luis’s FY14-16 PRSU: Per his Appointment Letter, Mr. Luis’s first PRSU granted in August 2013 (the “FY14-16 PRSU") was eligible to vest ratably over three years:

The first tranche of this award was settled at the end of fiscal year 2014.
The financial targets, thresholds and maximums for the second and third tranches of the FY14-16 PRSU were set by the HR Committee in August 2014.
The HR Committee elected to use the same performance metrics and weights it assigned for the FY15-17 PRSUs (ADT growth, store remodeling and constancy currency international sales growth) for these tranches, to ensure alignment and focus on the long-term strategic plan. The

performance targets for the second tranche were aligned to the first year of the long-term strategic plan. The HR Committee deemed the targets would be sufficiently challenging to merit payout of the target number of PRSUs.

The HR Committee set the maximum and threshold performance values and payout levels for each metric to establish a clear, demanding performance standard, and provide appropriate upside opportunity and downside risk mitigation when performance exceeds (or falls below) the targets it sets.
Overall for second and third tranches of the FY14-16 PRSUs, 170% of the target number of shares can be earned for maximum performance, and 30% of the target number of PRSUs can be earned for threshold performance.

The HR Committee approved the performance metrics and the results necessary to earn various levels of payout for the second tranche of Mr. Luis’s FY14-16 PRSU, displayed in the following table:

 
Grant
Value
(rounded)
Shares
Granted
Performance
Measure and Weight
Weight
   
   
Performance
Requirements
(1)
Result
Payout
as a
% of
Target
Total
Shares
earned
and
vested(2)
Grant Date
Threshold
Target
Maximum
August 15, 2013
$
960,018
 
 
18,300
 
North America ADT Growth vs FY14(3)
 
50%
 
 
2.0
%
 
4.0
%
 
6.7
%
 
13.07
%
 
200
%
 
 
 
 
 
 
 
 
 
 
Number of Stores Remodeled
 
30%
 
 
148
 
 
182
 
 
182
 
 
156
 
 
46.5
%
 
 
 
 
 
 
 
 
 
 
International Sales Growth vs FY14(4)
 
20%
 
 
4.5
%
 
8.0
%
 
10.5
%
 
4.3
%
 
0
%
 
 
 
Weighted average payout as a % of Target:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
113.9
%
 
22,033
 
(1)Actual payout is 0% if performance is below threshold, 30% of target for performance at threshold, 100% of target for target performance, and 200% of target for maximum performance (for ADT and International Sales Growth) or 100% of target for stores remodeled, with linear interpolation for performance levels between the amounts above. On a weighted average basis, the maximum possible payout is 170% of target.
(2)Includes dividend equivalent shares accumulated through the August 15, 2015 distribution date.
(3)ADT represents Average Dollar per Transaction.
(4)Reflects Coach Brand international sales on a constant currency basis; differs from what is reported under GAAP; see APPENDIX A for reconciliation.

CEO Appointment and Transformation Long-Term Incentive Awards: Upon Mr. Luis’s appointment as CEO-Elect in March 2013, the HR Committee awarded him a one-time five-year grant of PRSUs which require at least 60th percentile TSR performance relative to the companies in the S&P 500 Index over five years, as well as positive absolute TSR performance in the same time frame (the “Appointment Grant”). In fiscal year 2014, to support retention and performance during what is expected to be a sustained period of transformation and business challenge, the HR Committee authorized special PRSU and RSU awards (the “Transformation PRSUs and Transformation RSUs”) for approximately 50 senior executives, but excluding Mr. Luis. These awards may vest on the third anniversary of the grant date subject to each executive’s continued employment and, in the case of the

Transformation PRSUs, to Coach’s three-year TSR relative to the companies in the S&P 500 Index. Of the fiscal year 2015 Named Executive Officers, Ms. Nielsen and Mr. Bickley received such awards.

Mr. Luis’s Appointment Grant and the Transformation PRSUs and RSUs are listed in the Outstanding Equity Table. The Transformation PRSUs have rigorous and challenging relative TSR performance requirements similar to those used for Mr. Luis’s Appointment Grant, which are displayed in the table below. If the Appointment Award and the Transformation PRSU awards were measured at the end of fiscal year 2015, none would vest since Coach’s TSR performance as of the end of fiscal year 2015 is below the threshold required for payout.

 
Number of
Shares at Target
Threshold
Target
Maximum
Requirement to Achieve Payout:
 
 
 
 
 
 
 
 
 
 
 
 
Coach’s TSR position relative to the S&P 500
 
 
 
60th percentile
65th percentile
75th percentile
 
 
 
 
 
 
 
Payout as a % of Target PRSUs:
 
 
 
 
 
 
Mr. Luis’s Appointment Grant PRSU
 
507,305
 
25% of the shares
50% of the shares
100% of the shares
Ms. Nielsen’s Transformation PRSU
 
6,262
 
50% of the shares
100% of the shares
133% of the shares
Mr. Bickley’s Transformation PRSU
 
8,767
 
50% of the shares
100% of the shares
133% of the shares

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COMPENSATION DISCUSSION AND ANALYSIS  

Other Compensation and Benefit Elements

Benefits and Executive Perquisites

Named Executive Officers participate in most of the same health and welfare benefit programs as all of our full time employees in the United States. Executive disability and life insurance programs are provided to our Named Executive Officers and other key executives titled Vice President or higher, for whom benefit limits within our broad-based plans would result in non-competitive coverage. Also, all employees, including our Named Executive Officers, are eligible to participate in the Coach Matching Gift Program, under which the Coach Foundation matches eligible employee donations (up to a maximum of $25,000 per employee, per fiscal year) to qualified charitable organizations. None of these allowances or perquisites are included in the base compensation on which annual incentives and retirement plan contributions are calculated. Employees pay all required taxes on the value of these benefits.

Named Executive Officers and other key executives titled Vice President or higher may also be eligible for relocation payments and reimbursements under the Company’s Relocation Policy for Vice Presidents and above.

The Company’s retirement plan consists of a qualified 401(k) and profit sharing plan (the “Savings and Profit Sharing Plan”) and a non-qualified defined contribution plan (the “Supplemental Retirement Plan”) for all highly-compensated employees, including our Named Executive Officers, who are affected by the various IRS limits on contributions to qualified retirement plans. Contributions, earnings and account balances in the Supplemental Retirement Plan are detailed in the Non-Qualified Deferred Compensation table. We also offer a qualified employee stock purchase plan to all US-based employees who work more than 20 hours per week, including our Named Executive Officers.

Employees, including our Named Executive Officers, may elect to participate in the Savings and Profit Sharing Plan after completing one month of service. For employees defined as “highly compensated” under the Internal Revenue Code (the “Code”), Coach matches 50% of employee contributions up to 6% of compensation contributed. Matching contributions vest at a rate of 20% per year, starting on the first anniversary of the employee’s hire date. For non-highly compensated employees, Coach matches 100% of employee contributions up to 3% of compensation contributed and 50% of the next 2% of compensation contributed. These matching

contributions are immediately fully vested. Coach may also elect to make discretionary profit-sharing contributions to all employees who satisfy plan participation requirements. These contributions vest in full on the third anniversary of the employee’s date of hire with Coach.

For employees defined as “highly compensated” under the Code, including our Named Executive Officers, whose matching contributions and/or discretionary profit sharing contributions in the Savings and Profit Sharing Plan are limited by the Code, Coach also maintains a non-tax-qualified plan, the Supplemental Retirement Plan. Coach contributes to the Supplemental Retirement Plan any matching or profit sharing contributions described above that would be in excess of the limits allowed by the Code for the Savings and Profit Sharing Plan. In the case of matching contributions, if an employee has contributed the maximum amount allowable under the Code into the Savings and Profit Sharing Plan, Coach will contribute into the Supplemental Retirement Plan the difference between the amount matched under the Savings and Profit Sharing Plan and 3% of such employee’s eligible compensation for the applicable year. In the case of profit sharing contributions, Coach will contribute into the Supplemental Retirement Plan the difference between the amount contributed by Coach to the employee under the Savings and Profit Sharing Plan and the percentage shown below under 2015 Retirement Plan Contributions (there was no contribution for fiscal year 2014 or 2015) of such employee’s eligible compensation for the applicable year. The maximum eligible earnings that can be used to determine matching and profit sharing contributions to the Supplemental Retirement Plan was set at $2 million. As of July 2015, the Profit Sharing component of the Savings & Profit Sharing Plan and the Supplemental Retirement Plan have been terminated and no further profit sharing contributions will be made.

2015 Retirement Plan Contributions: During fiscal year 2015, contributions were made to our Savings and Profit Sharing Plan and Supplemental Retirement Plan for each Named Executive Officer consistent with those plans’ rules, which apply to all employees eligible for those plans. As indicated above, there was no contribution to the Profit Sharing Plan for fiscal year 2015. All retirement plan amounts are included in the “All Other Compensation” column of the Summary Compensation Table and in the related footnote.

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COMPENSATION DISCUSSION AND ANALYSIS  

Compensation Decision Making Process

Roles and Responsibilities

The HR Committee has overall responsibility for executive compensation at Coach, including the approval and oversight of compensation and benefit program administration for Coach’s Named Executive Officers, as well as all other senior executives at Coach. The HR Committee reviews and approves Coach’s annual and long-term incentive compensation programs, including performance goals (as well as significant changes in the design of employee benefits programs). In fiscal year 2015, as it has since fiscal year 2010, the HR Committee retained the independent firm of Semler Brossy to provide advice and recommendations on the amount and form of executive compensation. In the conduct of its work, Semler Brossy considers Coach’s short- and long-term strategy, the history and experience of our Named Executive Officers, and other factors it deems relevant. Semler Brossy reports to and takes direction from the HR Committee, and management provides information and input to Semler Brossy at the HR Committee’s direction. Semler Brossy did not provide additional services to Coach and its affiliates in fiscal year 2015. The HR Committee, after taking into consideration all factors relevant to such independence, including, but not limited to factors specified in NYSE listing standards and Rule 10C-1(b) of the Securities Exchange Act of 1934, as amended, confirmed that Semler Brossy is independent and determined that no conflicts of interest exist between Semler Brossy and Coach.

During fiscal year 2015, Semler Brossy advised the HR Committee on various compensation matters, including the compensation actions described in the section Fiscal Year 2015 Compensation above. They advised the HR Committee on executive compensation levels and practices among our peer group, which the HR Committee used in its decision making on changes to compensation levels and the annual and long-term incentive programs for fiscal year 2016 described in the section Fiscal Year 2016 Compensation below.

The Chief Executive Officer and Global Human Resources Officer work with the HR Committee’s Chair to set meeting agendas, and the Global Human Resources Officer prepares

information for each HR Committee meeting. Those executives, as well as the Chief Administrative Officer and General Counsel, and Senior Vice President of Compensation and Benefits, typically attend HR Committee meetings to present information on Coach and the competitive environment for talent, discuss compensation and benefits policies and provide technical advice. The Chief Executive Officer is responsible for reviewing the performance of certain key executives, including the Named Executive Officers (other than himself), and recommending changes in their compensation to the HR Committee for approval. The HR Committee determines and approves changes in the Chief Executive Officer’s compensation based on its own review of his performance and other factors in its discretion. Management provides the HR Committee with exhibits detailing all elements of compensation over a period of years, as well as detailed termination payment charts for its use in evaluating the appropriateness of executive compensation. Actual pay earned by our Named Executive Officers in prior years from annual incentives and long-term incentive compensation is reviewed but is not specifically taken into account by the HR Committee in making the current year’s compensation decisions.

Decisions to change a Named Executive Officer’s base salary, annual incentive opportunity and/or long-term incentive award are based on various factors, including the judgment of our Chief Executive Officer and the HR Committee. We consider the scope of their positions and any changes to those responsibilities, the skills and experience required for the job, their individual performance, business performance, labor market conditions and peer company compensation levels. Salary increases, annual incentive opportunity and/or long-term incentive award changes are considered annually and upon significant role changes, and are based on both financial and non-financial results achieved by Coach and the Named Executive Officer during the preceding fiscal year. All changes are subject to HR Committee approval.

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COMPENSATION DISCUSSION AND ANALYSIS  

Peer Group and Competitive Assessment of Compensation

Compensation at a defined peer group of companies is one element considered by the HR Committee and management in setting executive compensation levels, although we do not attempt to link any single element of compensation to specific peer company percentiles or ratios. In fiscal year 2014, the HR Committee asked Semler Brossy to review our peer group relative to Coach’s size, structure and business strategy, and to recommend changes for the HR Committee’s consideration. Semler Brossy:

Identified a large sampling of companies in the following Global Industry Classification Standard (GICS) industries: Apparel Retail, Apparel Accessories, & Luxury Goods, Home Furnishing Retail, Personal Products and Specialty Stores;
Narrowed the list to include only companies that met one or both of the following criteria: revenue between one-third and three times Coach (as of the fiscal year 2014 fourth quarter) and market capitalization of at least one-fourth of Coach’s as of December 2013;
Removed companies with a small international presence or that focused primarily on children’s apparel, discount merchandise, footwear, and/or non-fashion basics; and
Provided special consideration for companies that Coach considers talent competitors for non-compete purposes.

As a result of that review, Jones New York was removed from the list due to a business restructuring, and J. Crew was added to the list since they began filing compensation information publicly following a debt offering. The HR Committee approved the revised peer group in May 2014 and has used it since then for monitoring peer company compensation programs and levels. As a secondary reference, the HR Committee informally considers publicly available data from foreign-listed and private companies that are Coach’s direct competitors, such as Burberry. The primary peer group includes the following companies:

Company Name
Sub-Industry (as defined by GICS codes)
Revenue(1)
Market
Valuation(2)
The Gap, Inc.
Apparel Retail
$
  16,435
 
$
  17,855
 
V.F. Corporation
Apparel, Accessories & Luxury Goods
 
12,300
 
 
32,241
 
L Brands, Inc.
Apparel Retail
 
11,454
 
 
25,359
 
The Estée Lauder Companies Inc.
Personal Products
 
10,969
 
 
28,868
 
PVH Corp.
Apparel, Accessories & Luxury Goods
 
8,241
 
 
10,567
 
Ralph Lauren Corporation
Apparel, Accessories & Luxury Goods
 
7,620
 
 
16,164
 
Williams-Sonoma, Inc.
Home Furnishing Retail
 
4,699
 
 
6,979
 
Michael Kors Holdings Limited
Apparel, Accessories & Luxury Goods
 
4,371
 
 
14,711
 
Tiffany & Co.
Specialty Stores
 
4,250
 
 
13,823
 
Abercrombie & Fitch Co.
Apparel Retail
 
3,744
 
 
1,986
 
Fossil Group, Inc.
Apparel, Accessories & Luxury Goods
 
3,510
 
 
5,622
 
Urban Outfitters, Inc.
Apparel Retail
 
3,323
 
 
4,717
 
American Eagle Outfitters, Inc.
Apparel Retail
 
3,283
 
 
2,700
 
J. Crew Group, Inc.
Apparel Retail
 
2,580
 
 
N/A
 
Guess?, Inc.
Apparel Retail
 
2,418
 
 
1,797
 
lululemon athletica inc.
Apparel, Accessories & Luxury Goods
 
1,797
 
 
7,940
 
Kate Spade
Apparel, Accessories & Luxury Goods
 
1,139
 
 
4,077
 
Coach, Inc.
Apparel, Accessories & Luxury Goods
 
4,192
 
 
10,355
 
Coach, Inc. Percentile Rank
 
 
49th
 
 
53rd
 
(1)As reported in the Form 10-K for the most recent fiscal year (in millions).
(2)As of December 31, 2014 (in millions).

    2015 Proxy Statement    47

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COMPENSATION DISCUSSION AND ANALYSIS  

Additional Information

Clawback Policy: Adjustment or Recovery of Awards

Coach has a policy concerning the recovery of incentive compensation. This policy applies to any performance-based annual or long-term incentives awarded to our Named Executive Officers as well as other key executives.

Under the policy, in the event of a material restatement of Coach’s financial results, the HR Committee will review the circumstances that caused the restatement and consider accountability to determine whether a covered employee was negligent or engaged in misconduct. If so, and if the amount paid in an annual incentive award or the shares vesting in a performance-based long-term incentive award would have been less had the financial statements been correct, the HR

Committee will recover compensation from the covered employee as it deems appropriate. This policy is in addition to any requirements which might be imposed pursuant to Section 304 under the Sarbanes-Oxley Act of 2002, and will be modified to the extent required by the Dodd-Frank Act of 2010 and the related final rules of the Securities and Exchange Commission.

In addition, all of our long-term incentive award agreements include a repayment provision in the event an award holder is terminated for cause (as defined in those agreements) or violates various non-compete or non-solicitation provisions in those agreements.

Stock Ownership and Insider Trading Policies

We believe that our Named Executive Officers should have a meaningful ownership stake in Coach. Under our Stock Ownership Policy each executive is expected to accumulate the lower of a fixed number of Coach shares (ranging from 50,000 to 250,000) and Coach shares valued at two to five times his or her annual salary, with ownership targets increasing with the level of responsibility.

The expected ownership is the lower of 250,000 shares or five times base salary for our CEO Mr. Luis;
The expected ownership is the lower of 100,000 shares or three times base salary for Messrs. Rainer, Cohen and Bickley as of the last measurement date; and
The expected ownership is the lower of 50,000 shares or two times base salary for Ms. Nielsen.

We expect the required level of ownership to be reached within five years of the date a Named Executive Officer is appointed to his or her position. Ownership includes shares owned, shares held in Coach’s Savings and Profit Sharing Plan and shares equivalent to the after-tax gain on vested, unexercised, in-the-money stock options. We evaluate compliance with this policy annually. If an executive fails to

comply with the policy in the required timeframe he/she may only sell 50% of the after-tax shares received from stock option exercises or the vesting of RSUs and PRSUs.

As of the last measurement date (December 31, 2014), Mr. Bickley was in compliance with the policy, Mr. Luis had until July 2015 to acquire the requisite shares in his prior position as President (which he did in July 2015), Ms. Nielsen has until September 2016 to acquire the requisite shares, and Messrs. Cohen and Rainer have until September 2019 to acquire the requisite shares.

Upon his appointment as CEO, Mr. Luis’s ownership requirement increased to the lower of 250,000 shares and five times his base salary, and he will have until January 2019 to acquire the incremental shares.

Coach employees are prohibited from trading in Coach shares during certain prescribed blackout periods, typically beginning two weeks prior to the end of each fiscal quarter and ending two days after the public release of our quarterly earnings announcement. Coach employees are also prohibited from engaging in short sales, buying or selling derivative securities and other similar hedging activities related to Coach stock at all times.

Executive Employment Contracts

In February 2013, the Board and the HR Committee entered into a letter agreement with Mr. Luis. None of Ms. Nielsen, Messrs. Bickley, Cohen or Rainer are subject to employment agreements. The terms of their offer letters and Mr. Luis’s letter agreement are described in more detail under the section Employment Agreements and Compensatory Arrangements. Each agreement details severance payments to be made in the event of various termination situations and includes

protections for Coach in the form of non-competition and non-solicitation provisions, stock compensation claw-backs and the requirement that the Named Executive Officer sign a release to receive the severance. An estimate of the severance payments that would have been due in the event of termination at the end of fiscal year 2015 is displayed in the section below titled Potential Payments Upon Termination or Change in Control.

48        2015 Proxy Statement

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COMPENSATION DISCUSSION AND ANALYSIS  

Impact of Accounting and Tax Treatment

Section 162(m) of the Code limits the tax deductibility of certain compensation paid to our CEO and each of the other Named Executive Officers, other than the CFO. This provision disallows the deductibility of certain compensation to our Named Executive Officers in excess of $1 million per year unless it is considered performance-based compensation under the Code. We generally endeavor to pay compensation to our Named Executive Officers that is tax deductible to Coach under Section 162(m) of the Code; however, we reserve the right to pay compensation that is not deductible pursuant to Section 162(m) of the Code if we deem it appropriate and in the best interest of Coach and its stockholders. Stock options, PRSUs and annual bonuses under our Annual Incentive Plan granted to our Named Executive Officers are generally intended to qualify as performance-based compensation under Section 162(m) of the Code; service-based RSUs and guaranteed bonuses granted to them are not intended to so qualify.

Other provisions of the Internal Revenue Code can also affect compensation decisions. Section 409A of the Internal Revenue Code, which governs the form and timing of payment of deferred compensation, imposes sanctions, including a 20%

penalty and an interest penalty, on the recipient of deferred compensation that does not comply with Section 409A. The HR Committee takes into account the potential implications of Section 409A in determining the form and timing of compensation awarded to our executives and strives to structure any nonqualified deferred compensation plans or arrangements to be exempt from or to comply with the requirements of Section 409A.

Section 280G of the Internal Revenue Code disallows a company’s tax deduction for payments received by certain individuals in connection with a change in control to the extent that the payments exceed an amount approximately three times their average annual compensation, and Section 4999 of the Internal Revenue Code imposes a 20% excise tax on those payments. The HR Committee takes into account the potential implications of Section 280G in determining potential payments to be made to our executives in connection with a change in control. Nevertheless, to the extent that certain payments upon a change in control are classified as excess parachute payments, such payments may not be deductible pursuant to Section 280G.

Fiscal Year 2016 Compensation

As previously discussed, Coach’s fiscal year 2015 financial results were consistent with our publicly announced plans, and underscore our confidence in our long-term strategic plan; it is critical that we continue to focus on execution of that plan in fiscal year 2016. Therefore, in early fiscal year 2016, the HR Committee worked with management and Semler Brossy to set compensation levels and programs for 2016. No programmatic changes were made for fiscal year 2016 as it felt the new programs established for fiscal year 2015 were successful in driving achievement of the key elements of the initial year of the long-term strategic plan. Following a review of all Named Executive Officer compensation, the HR Committee approved the following changes to the Company’s compensation for Named Executive Officers in early fiscal year 2016. We are including this information in our 2015 CD&A to help stockholders understand what to expect in fiscal year 2016:

The Named Executive Officers received no salary or target bonus increases in September 2015, and the HR Committee does not intend to provide for salary increases or to change target bonuses during fiscal year 2016.
In the case of long-term incentives, following Mr. Luis’s first full year as CEO, the HR Committee reviewed his performance, the Company’s progress against its long-term strategic plan, and the value of his outstanding unvested long-term incentives, and increased his long-term incentive award grant value to $6,000,000 from $5,000,000. These long-term incentive awards continue to be 60% in PRSUs and the balance of 40% in stock options, in both cases vesting over three years. For the FY16-18 PRSUs, the performance metrics continue to be North America average dollar per transaction growth, continued progress on global store renovations, and international sales growth. The HR Committee believes consistency of performance metrics and overall design is critical to driving momentum into this second year of our transformation.

    2015 Proxy Statement    49

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HUMAN RESOURCES COMMITTEE REPORT

The Human Resources Committee of the Board of Directors of Coach, Inc. (the “Human Resources Committee”) reviewed and discussed the Compensation Discussion and Analysis set forth above with management. Based on our reviews and discussion with management, the Human Resources Committee recommended to the Board of Directors, and the Board approved, that the Compensation Discussion and Analysis be included in the proxy statement for the 2015 Annual Meeting of Stockholders and incorporated by reference into our Annual Report on Form 10-K.

Human Resources Committee

Susan Kropf, Chair
David Denton
Andrea Guerra*
Gary Loveman
Ivan Menezes
William Nuti
Stephanie Tilenius
Jide Zeitlin

*Joined the Human Resources Committee effective February 4, 2015

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PROPOSAL 3: APPROVAL, ON A NON-BINDING ADVISORY BASIS, OF THE COMPANY’S EXECUTIVE COMPENSATION

In accordance with Section 14A of the Securities Exchange Act of 1934, we are asking stockholders to approve the following advisory resolution at the 2015 Annual Meeting of Stockholders:

“RESOLVED, that the stockholders approve, on an advisory basis, the compensation of the Company’s Named Executive Officers, as disclosed in the proxy statement for the 2015 Annual Meeting of Stockholders pursuant to the compensation disclosure rules of the Securities and Exchange Commission, including the Compensation Discussion and Analysis and the accompanying executive compensation tables and related narrative.”

Adoption of the above resolution requires “FOR” votes from a majority of the votes cast on the matter at the Annual Meeting. This vote is advisory, which means that the vote to approve the Company’s executive compensation is not binding on the Company, our Board or the HR Committee of the Board. The Board values stockholders’ opinions and the HR Committee will take into account the outcome of the vote when considering future executive compensation arrangements. Your vote on this resolution is not intended to address specific elements of compensation, but rather relates to the overall compensation of our Named Executive Officers, as described in this proxy statement.

The Company currently asks its stockholders to approve, on an advisory basis, the compensation of its Named Executive Officers, on an annual basis; therefore, the Company’s stockholders will again be presented with such a proposal at the Company’s 2016 Annual Meeting of Stockholders.

Our compensation programs are designed to reward our Named Executive Officers and employees for furthering the Company’s primary objective: driving sustainable increases in stockholder value through ongoing sales and earnings growth. To further this objective, our compensation programs seek to reward our Named Executive Officers and other executives for Coach’s and their sustained high performance, to align compensation with the long-term interests of our stockholders and to attract and retain outstanding talent. Pay-for-performance is a key element of our compensation approach. In deciding how to vote on this proposal, the Board urges you to consider the following factors, which are more fully discussed in the Compensation Discussion and Analysis:

The majority of executive compensation is performance based (85% for our CEO), which means the ultimate value the executive earns depends on Coach’s financial and/or stock price performance.
We set challenging performance goals linked to our comprehensive business and brand transformation plan. For fiscal year 2015, due to significant investment in product, stores and marketing, we expected and communicated to stockholders that our key financial measures would decline year over year, and our results were in line with those expectations. Performance-based pay for the year therefore increased from the prior year (when our payouts were well below target.)
The HR Committee considered feedback from stockholders and governance groups in redesigning its Long-Term Incentive Plan for fiscal year 2015, so that one-third of the annual award for Named Executive Officers (other than Mr. Luis) is in the form of PRSUs with a three-year performance period and performance measures aligned with our new long-term strategic plan.
The Company has no guaranteed salary increases or guaranteed cash bonuses for its Named Executive Officers.
We balance risk and reward by including clawback provisions, multiple performance criteria, and caps on potential annual incentive and PRSU payments. We have stock ownership guidelines for our Directors and Named Executive Officers. All of our Directors and Named Executive Officers currently exceed these guidelines, except for those who have not yet reached the permitted timeframes to acquire shares.
We have not entered into fixed term employment agreements with new Named Executive Officers.

THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS THAT YOU VOTE “FOR” APPROVAL, ON A NON-BINDING ADVISORY BASIS, OF THE COMPANY’S EXECUTIVE COMPENSATION.

    2015 Proxy Statement    51

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COMPENSATION RISK ASSESSMENT

Management periodically reviews and shares with the HR Committee our compensation policies and practices and evaluates the degree to which they may motivate any employee, including our Named Executive Officers, to take on inappropriate or excessive risk. We believe that our various compensation programs are aligned to our strategy and objectives, and that they encourage prudent risk-taking to drive performance. As a result of its review and evaluation of our fiscal year 2015 compensation programs, the HR Committee determined that our compensation policies and practices for our employees are not reasonably likely to have a material adverse effect on Coach.

Factors evaluated by management and the HR Committee include the overall mix of pay between base salary, annual and long-term incentives, the performance metrics used in each program, the range of performance required to earn a payout under each program, and incentive plan components such as

maximum payouts, vesting, stock ownership requirements and clawbacks.

Some of the key factors supporting the HR Committee’s conclusion that our programs do not drive inappropriate or excessive risk include capped payouts on all of our incentive plans, use of multiple, counter-balancing financial performance criteria in our Annual Incentive Plan and Long-Term Incentive Plan, executive and Outside Director stock ownership and anti-hedging policies, a market competitive weight on each component of pay, multiple year vesting for long-term incentives, a variety of performance metrics for our PRSUs, and an incentive compensation clawback policy.

When the HR Committee and management are developing new or modified compensation programs and selecting performance measures for annual and long-term incentives risk taking is considered and affects decisions accordingly.

52        2015 Proxy Statement

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EXECUTIVE COMPENSATION

Summary Compensation Table

Name & Principal Position
Fiscal
Year
Salary(1)
($)
Bonus(2)
($)
Stock
Awards(3)
($)
Option
Awards(4)
($)
Non-Equity
Incentive Plan
Compensation(5)
($)
All Other
Compensation(6)
($)
Total
($)
Victor Luis
Chief Executive Officer
 
2015
 
 
1,291,667
 
 
0
 
 
3,000,005
 
 
2,011,998
 
 
2,127,600
 
 
102,206
 
 
8,533,476
 
 
2014
 
 
1,175,000
 
 
0
 
 
2,880,002
 
 
1,920,340
 
 
610,805
 
 
92,966
 
 
6,679,113
 
 
2013
 
 
976,410
 
 
0
 
 
14,286,018
 
 
1,344,268
 
 
1,064,018
 
 
181,062
 
 
17,851,776
 
Jane Nielsen
Chief Financial Officer
 
2015
 
 
637,500
 
 
86,675
 
 
666,652
 
 
335,336
 
 
537,215
 
 
89,472
 
 
2,352,850
 
 
2014
 
 
575,000
 
 
0
 
 
743,901
 
 
500,093
 
 
149,452
 
 
79,957
 
 
2,048,403
 
 
2013
 
 
575,000
 
 
760,000
 
 
400,012
 
 
501,594
 
 
358,052
 
 
136,822
 
 
2,731,480
 
Gebhard Rainer
President and Chief Operating Officer*
 
2015
 
 
568,388
 
 
500,000
 
 
1,999,973
 
 
506,758
 
 
638,634
 
 
133,027
 
 
4,346,780
 
Andre Cohen
President, North America*
 
2015
 
 
594,353
 
 
600,000
 
 
1,699,962
 
 
352,100
 
 
534,246
 
 
405,427
 
 
4,186,087
 
Ian Bickley
President, International Group*
 
2015
 
 
771,603
 
 
0
 
 
699,984
 
 
352,100
 
 
773,990
 
 
95,652
 
 
2,693,329
 
*Mr. Rainer joined Coach as President and Chief Operating Officer in September 2014; Messrs. Bickley and Cohen were appointed executive officers in January 2015.
(1)Salary amounts reflect the actual base salary payments made to Messrs. Rainer, Bickley and Cohen in fiscal year 2015 and Mr. Luis and Ms. Nielsen in fiscal years 2015, 2014 and 2013.
(2)For Messrs. Rainer and Cohen these amounts are one time cash bonuses paid in fiscal year 2015 per the terms of their employment offer letters; Ms. Nielsen's fiscal year 2015 amount was a one-time cash bonus to replace her discontinued transportation allowance benefit; Ms. Nielsen's fiscal year 2013 amount was the second and final portion of her new hire cash sign-on bonus per the terms of her employment offer letter.
(3)Reflects the aggregate grant date fair value of all RSU awards and the aggregate grant date fair value of all PRSU awards assuming target level achievement, granted in the years shown. Generally, the aggregate grant date fair value is the amount that the company expects to expense for accounting purposes over the award’s vesting schedule and does not correspond to the actual value that the named executives will realize from the award.
 For Mr. Luis, amounts for fiscal years 2015 and 2014 are the grant date fair value of PRSUs awarded in each year assuming target performance, and the amount for fiscal year 2013 includes his March 2013 Appointment Grant PRSU and August 2012 RSU. At the maximum achievement level, the total grant date fair value of the fiscal years 2015 and 2014 PRSU awards would be $5,100,008 and $4,540,802 respectively. The Appointment Grant PRSU has a grant date fair value of $13,686,000 determined using a Monte Carlo simulation model to determine the probability that the performance targets will be achieved, with the following assumptions: expected volatility of 40.19%, risk-free interest rate of 0.76%, and dividend yield of 0.00%. Based on the structure of the fiscal year 2013 Appointment Grant PRSU, there is no additional payment for the maximum achievement level.
 For Ms. Nielsen, the amount for fiscal year 2015 is the grant date fair value of annual RSUs and PRSUs (assuming target performance for the PRSUs), the amount for fiscal year 2014 includes the grant date fair value of annual RSUs and special Transformation RSUs and PRSUs, and the amount for fiscal year 2013 is the grant date fair value of annual RSUs. The fiscal year 2015 annual PRSU has a grant date fair value of $333,326; at the maximum achievement level, the total grant date fair value would be $566,654. The fiscal year 2014 special Transformation PRSU has a grant date fair value of $177,215 determined using a Monte Carlo simulation model to determine the probability that the performance targets will be achieved, with the following assumptions: expected volatility of 32.61% and 36.81% risk free interest rate of 0.63%, and dividend yield of 0.00%. At the maximum achievement level, the total grant date fair value of the 2014 Transformation PRSU would be $443,324.
 For Mr. Rainer, the amount shown includes the grant date fair value of annual RSUs and PRSUs (assuming target performance for the PRSUs) plus the grant date fair value of a special one-time PRSU made as part of his initial appointment (also assuming target performance). Together, the two PRSU awards have a total grant date fair value of $1,499,989; at the maximum achievement level, the total grant date fair value would be $2,549,982.
 For Mr. Cohen, the amount shown includes the grant date fair value of annual RSUs and PRSUs (assuming target performance for the PRSUs) plus the grant date fair value of special one-time RSUs and PRSUs made as part of his appointment as an executive officer (also assuming target performance for the PRSUs). Together, the PRSU awards have a total grant date fair value of $1,016,644; at the maximum achievement level, the total grant date fair value would be $1,728,294.
 For Mr. Bickley, the amount shown includes the grant date fair value of annual RSUs and PRSUs (assuming target performance for the PRSUs). The PRSU award has a grant date fair value of $349,992; at the maximum achievement level, the total grant date fair value would be $594,987.
(4)Reflects the aggregate grant date fair value of all stock options granted in the years shown. The weighted-average assumptions used in calculating the grant date fair value of option awards are shown below and in note 5 to the financial statements of our Form 10-K for fiscal year 2015:
 
FISCAL YEAR ENDED
 
FY15
FY14
FY13
Expected Term (years)
 
3.60
 
 
3.12
 
 
3.10
 
Expected Volatility
 
31.87
%
 
32.49
%
 
39.54
%
Risk-free Interest Rate
 
1.08
%
 
0.75
%
 
0.45
%
Dividend Yield
 
3.72
%
 
2.58
%
 
2.17
%

    2015 Proxy Statement    53

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EXECUTIVE COMPENSATION  

(5)Amounts in this column reflect compensation earned under the Annual Incentive Plan for the years shown. The amounts for fiscal year 2015 are described in detail in the "Annual Incentive Plan" section of "Fiscal Year 2015 Compensation" of the Compensation Discussion and Analysis. The Plan and the amounts for fiscal years 2014 and 2013 are described in the similar sections of our 2014 and 2013 Proxy statements.
(6)"All Other Compensation" includes the following values for the years shown.
Name & Principal Position
Fiscal
Year
Transportation
Benefit(a)
($)
Company
Contributions to
Qualified
Defined
Contribution
Plans
($)
Company
Contributions to
Non-Qualified
Defined
Contribution
Plans
($)
Life
Insurance
Premiums
($)
Other($)(b)
Victor Luis
Chief Executive Officer
 
2015
 
 
0
 
 
7,800
 
 
49,274
 
 
5,010
 
 
40,122
 
 
2014
 
 
0
 
 
5,208
 
 
54,792
 
 
4,451
 
 
28,515
 
 
2013
 
 
30,000
 
 
12,500
 
 
87,500
 
 
3,730
 
 
47,332
 
Jane Nielsen
Chief Financial Officer
 
2015
 
 
43,338
 
 
3,600
 
 
20,009
 
 
4,003
 
 
18,523
 
 
2014
 
 
43,338
 
 
3,450
 
 
24,542
 
 
3,568
 
 
5,059
 
 
2013
 
 
43,338
 
 
7,625
 
 
54,333
 
 
3,278
 
 
28,248
 
Gebhard Rainer
President and Chief Operating Officer
 
2015
 
 
0
 
 
10,400
 
 
0
 
 
4,538
 
 
118,089
 
Andre Cohen
President, North America
 
2015
 
 
0
 
 
0
 
 
0
 
 
0
 
 
405,427
 
Ian Bickley
President, International Group
 
2015
 
 
28,000
 
 
7,200
 
 
34,250
 
 
5,024
 
 
21,178
 
(a)Reflects a cash transportation allowance for certain employees, the taxes on which are paid by the employee, including the Named Executive Officers who received the benefit. This allowance has not been offered to new executives since fiscal year 2014 and was discontinued for all employees at the end of fiscal year 2015. Mr. Luis's allowance was discontinued upon his appointment as CEO-elect in February 2013. Upon the discontinuation of Ms. Nielsen’s allowance, she received a one-time cash bonus in the amount of $86,675 as shown in the Summary Compensation Table under the Bonus column, and upon Mr. Bickley’s appointment as an executive officer in January 2015, he received a small salary increase and the transportation allowance was discontinued.
(b)Amount shown includes:
Long-term disability insurance premiums for all Named Executive Officers;
Company matching charitable contributions under the Company’s Matching Gift program of $6,000 for Mr. Luis and $13,500 for Ms. Nielsen in fiscal year 2015;
For Messrs. Luis, Cohen and Bickley, includes payments made by Coach on their behalf in the years shown related to their international expatriate assignments in Japan, Hong Kong and Japan respectively. (Mr. Luis was President of Coach Japan from 2006 through 2010; Mr. Cohen was employed in Hong Kong and living in Singapore in a number of different roles from 2009 to 2015; and Mr. Bickley was President of Coach Japan from 2001 to 2006.)
°For fiscal year 2015, includes $24,753 in tax preparation fees and $4,903 in foreign tax payments for Mr. Luis, $17,735 in tax preparation fees and $143,795 in foreign tax payments for Mr. Cohen, and $1,900 in tax preparation fees and $3,085 in foreign tax payments for Mr. Bickley.
°For fiscal year 2014, includes $12,013 in tax preparation fees for Mr. Luis.
°For fiscal year 2013 includes $15,034 in tax preparation fees and $2,796 in foreign tax payments for Mr. Luis.
°Such tax payments are part of Coach’s international expatriate policy for all similarly situated employees; the tax payments and tax preparation fees will continue until Messrs. Luis and Bickley no longer have liability for income taxes in countries other than the United States. Mr. Cohen’s tax preparation fees will be covered by Coach under the same policy through 2017. Coach grosses up such benefits for all covered employees, including the Named Executive Officers.
For Messrs. Rainer and Cohen includes reimbursement of relocation expenses of $51,065 plus $51,252 of associated income taxes paid by Coach for Mr. Rainer, and $122,578 plus $120,615 for of associated income taxes paid by Coach for Mr. Cohen. The reimbursement and tax gross-ups provided to Messrs. Rainer and Cohen were consistent with the Coach, Inc. Relocation Plan for Vice Presidents and above. These executives’ relocation benefits cross fiscal years so there will be continued benefits in fiscal year 2016; and
Reimbursement for legal fees incurred in connection with the negotiation of Mr. Luis's and Mr. Bickley's appointment letters; $25,000 in fiscal year 2013 for Mr. Luis, and $12,475 for Mr. Bickley in fiscal year 2015. The taxes on these benefits were paid by each executive.

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EXECUTIVE COMPENSATION  

Grants of Plan-based Awards

Fiscal Year 2015

       
 
   

 
 
 
Estimated Possible Payouts
Under Non-Equity
Incentive Plan Awards(1)
Estimated Possible Payouts
Under Equity
Incentive Plan Awards(2)
All Other
Stock
Awards:
Number of
Shares of
Stock or
Units
(#)
All Other
Option
Awards:
Number of
Securities
Underlying
Options
(#)
Exercise
or Base
Price of
Option
Awards
($/Share)(3)
Closing
Market
Price on
Grant
Date
($/share)
Grant
Date Fair
Value of
Stock and
Option
Awards
($)(4)
Name & Principal
Position
Award Type
Grant
Date
Threshold
($)
Target
($)
Maximum
($)
Threshold
(#)
Target
(#)
Maximum
(#)
Victor Luis
Chief Executive Officer
Annual incentive
 
 
 
 
620,000
 
 
2,066,667
 
 
4,133,333
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Annual stock option grant
 
8/14/2014
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
314,211
 
 
36.31
 
 
36.31
 
 
2,011,998
 
Annual Performance RSU grant
 
8/14/2014
 
 
 
 
 
 
 
 
 
 
 
24,787
 
 
82,622
 
 
140,457
 
 
 
 
 
 
 
 
 
 
 
36.31
 
 
3,000,005
 
Jane Nielsen
Chief Financial Officer
Annual incentive
 
 
 
 
143,437
 
 
478,125
 
 
956,250
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Annual stock option grant
 
8/14/2014
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
52,369
 
 
36.31
 
 
36.31
 
 
335,336
 
Annual RSU grant
 
8/14/2014
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
9,180
 
 
 
 
 
 
 
 
36.31
 
 
333,326
 
Annual Performance RSU grant
 
8/14/2014
 
 
 
 
 
 
 
 
 
 
 
2,754
 
 
9,180
 
 
15,606
 
 
 
 
 
 
 
 
 
 
 
36.31
 
 
333,326
 
Gebhard Rainer
President and Chief Operating Officer
Annual incentive
 
 
 
 
170,517
 
 
568,388
 
 
1,136,777
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Annual stock option grant
 
9/29/2014
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
79,468
 
 
36.16
 
 
36.16
 
 
506,758
 
Annual RSU grant
 
9/29/2014
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
13,827
 
 
 
 
 
 
 
 
36.16
 
 
499,984
 
Annual Performance RSU grant
 
9/29/2014
 
 
 
 
 
 
 
 
 
 
 
4,148
 
 
13,827
 
 
23,506
 
 
 
 
 
 
 
 
 
 
 
36.16
 
 
499,984
 
Special Performance RSU grant
 
9/29/2014
 
 
 
 
 
 
 
 
 
 
 
8,297
 
 
27,655
 
 
47,014
 
 
 
 
 
 
 
 
 
 
 
36.16
 
 
1,000,005
 
Andre Cohen
President, North America
Annual incentive
 
 
 
 
142,645
 
 
475,482
 
 
950,965
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Annual stock option grant
 
8/14/2014
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
54,987
 
 
36.31
 
 
36.31
 
 
352,100
 
Annual RSU grant
 
8/14/2014
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
9,639
 
 
 
 
 
 
 
 
36.31
 
 
349,992
 
Special RSU grant
 
8/14/2014
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
9,180
 
 
 
 
 
 
 
 
36.31
 
 
333,326
 
Annual Performance RSU grant
 
8/14/2014
 
 
 
 
 
 
 
 
 
 
 
2,892
 
 
9,639
 
 
16,386
 
 
 
 
 
 
 
 
 
 
 
36.31
 
 
349,992
 
Special Performance RSU grant
 
8/14/2014
 
 
 
 
 
 
 
 
 
 
 
5,508
 
 
18,360
 
 
31,212
 
 
 
 
 
 
 
 
 
 
 
36.31
 
 
666,652
 
Ian Bickley
President, International Group
Annual incentive
 
 
 
 
231,481
 
 
771,603
 
 
1,543,205
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Annual stock option grant
 
8/14/2014
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
54,987
 
 
36.31
 
 
36.31
 
 
352,100
 
Annual RSU grant
 
8/14/2014
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
9,639
 
 
 
 
 
 
 
 
36.31
 
 
349,992
 
Annual Performance RSU grant
 
8/14/2014
 
 
 
 
 
 
 
 
 
 
 
2,892
 
 
9,639
 
 
16,386
 
 
 
 
 
 
 
 
 
 
 
36.31
 
 
349,992
 
(1)These columns represents the range of possible cash payouts for fiscal year 2015 associated with established levels of performance under the Annual Incentive Plan. If performance falls below the pre-established thresholds, the payout is $0. Amounts actually earned are displayed in the Summary Compensation Table. For details please see the "Annual Incentive Plan" section of "Fiscal Year 2015 Compensation" in the Compensation Discussion and Analysis.
(2)These columns represent the range of possible share payouts associated with pre-established levels of performance for the PRSU grants. If performance falls below the pre-established thresholds, no shares will be earned or distributed. These awards are described in the "Long Term Incentives" section of "Fiscal Year 2015 Compensation" in the Compensation Discussion and Analysis.
(3)The exercise price for stock option grants is the closing stock price on the date of grant.
(4)The amounts reported represent the grant date fair value of all stock and option awards granted to Named Executive Officers in fiscal year 2015. For RSU awards, grant date fair value is calculated using the closing price of Coach common stock on the grant date, for stock options, grant date fair value is calculated using the Black-Scholes value as of the grant date, and for the PRSU awards, grant date fair value is determined using the closing price of Coach common stock on the date of grant. The weighted average assumptions used in calculating the grant date fair value of these awards are described in a footnote to the Summary Compensation Table.

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Outstanding Equity Awards at Fiscal Year-end 2015

Name &
Principal
Position
Option Awards
Stock Awards
Number of
Securities
Underlying
Unexercised
Options
Exercisable
(#)
Number of
Securities
Underlying
Unexercised
Options
Unexercisable
(#)
Option
Grant
Date
Option
Exercise
Price
($/share)
Option
Expiration
Date
Number
of Shares
or Units
of Stock
that
Have Not
Vested
(#)
Restricted
Stock Unit
Grant
Date
Market Value
of Shares
or Units of
Stock that
Have Not
Vested
($)(b)
Equity Incentive
Plan Awards:
Number of
Unearned Shares,
Units, or Other
Rights that Have
Not Vested
(#)(a)
Equity Incentive
Plan Awards:
Market or
Payout Value of
Unearned Shares,
Units, or Other
Rights that Have
Not Vested
($)(b)
Victor Luis
Chief Executive Officer
 
5,218
(1)
 
0
 
 
8/4/2010
 
 
38.41
 
 
8/4/2020
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
92,441
(2)
 
0
(2)
 
8/5/2010
 
 
38.75
 
 
8/5/2020
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
68,021
(1)
 
0
(1)
 
8/15/2012
 
 
55.65
 
 
8/15/2022
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
64,193
(1)
 
128,385
(1)
 
8/14/2013
 
 
53.23
 
 
8/14/2023
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
0
 
 
314,211
(1)
 
8/14/2014
 
 
36.31
 
 
8/14/2024
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
3,885
(c)
 
8/15/2012
 
 
140,326
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
3/4/2013
 
 
 
 
 
135,616
(f)
 
4,898,468
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
22,033
(g)
 
8/15/2013
 
 
795,838
 
 
32,872
(g)
 
1,187,336
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
8/14/2014
 
 
 
 
 
84,831
(k)
 
3,064,096
 
Jane Nielsen
Chief Financial Officer
 
32,564
(1)
 
0
 
 
9/6/2011
 
 
53.13
 
 
9/6/2021
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
25,381
(1)
 
12,690
(1)
 
8/15/2012
 
 
55.65
 
 
8/15/2022
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
16,718
(1)
 
33,433
(1)
 
8/14/2013
 
 
53.23
 
 
8/14/2023
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
0
 
 
52,369
(1)
 
8/14/2014
 
 
36.31
 
 
8/14/2024
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
24,496
(h)
 
9/6/2011
 
 
884,796
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
7,770
(d)
 
8/15/2012
 
 
280,652
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
3,309
(i)
 
8/14/2013
 
 
119,521
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
7,941
(d)
 
8/14/2013
 
 
286,829
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
8/14/2013
 
 
 
 
 
3,309
(j)
 
119,503
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
9,425
(d)
 
8/14/2014
 
 
340,431
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
8/14/2014
 
 
 
 
 
9,425
(k)
 
340,431
 
Gebhard Rainer
President and Chief Operating Officer
 
0
 
 
79,468
(1)
 
9/29/2014
 
 
36.16
 
 
9/29/2024
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
14,065
(d)
 
9/29/2014
 
 
508,028
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
9/29/2014
 
 
 
 
 
14,065
(k)
 
508,028
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
9/29/2014
 
 
 
 
 
28,131
(l)
 
1,016,092
 
Andre Cohen
President, North America
 
6,071
(1)
 
0
 
 
8/3/2011
 
 
61.92
 
 
8/3/2021
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
10,153
(1)
 
5,075
(1)
 
8/15/2012
 
 
55.65
 
 
8/15/2022
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
0
 
 
54,987
(1)
 
8/14/2014
 
 
36.31
 
 
8/14/2024
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
1,295
(c)
 
8/15/2012
 
 
46,775
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
9,897
(d)
 
8/14/2014
 
 
357,480
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
9,425
(e)
 
8/14/2014
 
 
340,431
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
8/14/2014
 
 
 
 
 
9,897
(k)
 
357,480
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
8/14/2014
 
 
 
 
 
18,851
(l)
 
680,898
 
Ian Bickley
President, International Group
 
12,748
(1)
 
0
 
 
8/5/2009
 
 
29.37
 
 
8/5/2019
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
32,745
(1)
 
0
(1)
 
8/4/2010
 
 
38.41
 
 
8/4/2020
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
92,441
(2)
 
0
(2)
 
8/5/2010
 
 
38.75
 
 
8/5/2020
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
22,221
(1)
 
0
 
 
8/3/2011
 
 
61.92
 
 
8/3/2021
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
18,579
(1)
 
9,289
(1)
 
8/15/2012
 
 
55.65
 
 
8/15/2022
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
12,237
(1)
 
24,473
(1)
 
8/14/2013
 
 
53.23
 
 
8/14/2023
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
0
 
 
54,987
(1)
 
8/14/2014
 
 
36.31
 
 
8/14/2024
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
5,828
(d)
 
8/15/2012
 
 
210,507
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2,370
(c)
 
8/15/2012
 
 
85,604
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
5,956
(d)
 
8/14/2013
 
 
215,131
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
4,844
(c)
 
8/14/2013
 
 
174,965
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
4,631
(i)
 
8/14/2013
 
 
167,272
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
8/14/2013
 
 
 
 
 
4,632
(j)
 
167,308
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
9,897
(d)
 
8/14/2014
 
 
357,480
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
8/14/2014
 
 
 
 
 
9,897
(k)
 
357,480
 
(1)Annual Grant: Vests 33.3% each year beginning 1 year from date of grant.
(2)Special Grant Vested 33.3% on 6/29/2013, 33.3% on 6/28/2014 and 33.3% on 6/27/2015.
(a)Represents the number of shares that may be earned subject to expected performance conditions at the end of each performance period. Please see "Long-Term Incentive Plan" section of "Fiscal Year 2015 Compensation" of the Compensation Discussion and Analysis for details.

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(b)The market value of stock awards is based on the closing price per share of Coach's stock on June 26, 2015 ($36.12).
(c)Annual Equity Choice RSU grant: vests 33.3% each year beginning 1 year from date of grant. Granted prior to appointment as executive officer.
(d)Annual RSU grant: vests 100% three years from date of grant.
(e)Special RSU grant: vests 100% three years from date of grant.
(f)Appointment PRSU grant: subject to performance, may vest up to 20% on 3/4/2016, up to 20% on 3/4/2017 and the remainder on 3/4/2018.
(g)Annual PRSU grant: vested 33.3% on 8/15/2014, and vests 33.3% on 8/15/2015 and 33.3% on 8/15/2016. No further annual vesting PRSUs are expected to be granted. As of June 27, 2015, performance period for the second tranche has been completed and 22,033 shares are expected to vest. Performance period for the third tranche has not been completed.
(h)Special new hire RSU grant: vested 30% on 9/6/2014, and vests 50% on 9/6/2015 and 20% on 9/6/2016.
(i)Special Transformation RSU grant: vests 100% three years from date of grant.
(j)Special Transformation PRSU grant: subject to performance, may vest 100% three years from date of grant. As of June 27, 2015, performance period has not yet been completed for this award.
(k)Annual PRSU grant: subject to performance, may vest 100% three years from date of grant. As of June 27, 2015, performance period has not yet been completed for this award.
(l)Special PRSU grant: subject to performance, may vest 100% three years from date of grant. As of June 27, 2015, performance period has not yet been completed for this award.

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2015 Option Exercises and Stock Vested

Name & Principal Position
Option Awards
Stock Awards
Number of
Shares Acquired
on Exercise
(#)
Value Realized
on Exercise
($)
Number of
Shares Acquired
on Vesting
(#)(1)
Value Realized
on Vesting
($)(2)
Victor Luis
Chief Executive Officer
 
0
 
 
0
 
 
60,744
 
 
2,157,537
 
Jane Nielsen
Chief Financial Officer
 
0
 
 
0
 
 
18,245
 
 
684,005
 
Gebhard Rainer
President and Chief Operating Officer
 
0
 
 
0
 
 
0
 
 
0
 
Andre Cohen
President, North America
 
0
 
 
0
 
 
18,823
 
 
718,338
 
Ian Bickley
President, International Group
 
0
 
 
0
 
 
40,245
 
 
1,431,635
 
(1)25,867 shares were withheld to cover the taxes related to the vesting of Mr. Luis's RSUs and PRSUs; 6,746 shares were withheld to cover the taxes related to the vesting of Ms. Nielsen's RSUs; 6,564 shares were withheld to cover the taxes related to the vesting of Mr. Cohen's RSUs and PRSUs; 15,626 shares were withheld to cover the taxes related to the vesting of Mr. Bickley's RSUs and PRSUs.
(2)Amounts reflect the market value of Coach's common stock on the day the RSUs and PRSUs vested.

2015 Non-Qualified Deferred Compensation

Name & Principal Position
Executive
Contributions
in Last FY(1)
($)
Registrant
Contributions
in Last FY(2)
($)
Aggregate
Earnings
in Last FY(3)
($)
Aggregate
Withdrawals/
Distributions
($)
Aggregate
Balance
at Last FYE(4)
($)
Victor Luis
Chief Executive Officer
 
0
 
 
44,532
 
 
11,857
 
 
0
 
 
432,513
 
Jane Nielsen
Chief Financial Officer
 
0
 
 
20,009
 
 
2,377
 
 
0
 
 
102,301
 
Gebhard Rainer
President and Chief Operating Officer
 
0
 
 
0
 
 
0
 
 
0
 
 
0
 
Andre Cohen
President, North America
 
0
 
 
0
 
 
0
 
 
0
 
 
0
 
Ian Bickley
President, International Group
 
0
 
 
34,250
 
 
23,630
 
 
0
 
 
782,753
 
(1)Amounts shown in this table arise solely from employer contributions into Coach's Supplemental Retirement Plan, which does not accept employee contributions.
(2)All contributions shown are also reported as compensation for fiscal year 2015 in the Summary Compensation Table.
(3)The Supplemental Retirement Plan is an unfunded, non tax-qualified plan. Coach makes contributions to the accounts of participants (including our Named Executive Officers) to the extent that the Code limits their contributions to their qualified Savings and Profit Sharing Plan accounts to less than: (a) 3% of the employee's total cash compensation for 401(k) matching contributions plus (b) the percentage of each employee's total cash compensation the HR Committee elects to contribute to the profit sharing plan for each fiscal year (which was 0% for fiscal 2015); interest is credited to participants' account balances monthly, at a rate set annually equal to the New York prime rate in effect each January 1. The rate in effect as of January 1, 2015 was 3.25%.
(4)Includes Aggregate Earnings and Registrant Contributions earned in the last fiscal year. Vested account balances are paid out six months after a participant's termination. Amounts in this column are also reported in the Summary Compensation Table as "All Other Compensation." For Mr. Luis, the deferred amounts were $87,500 for fiscal year 2013, $54,792 for fiscal year 2014 and $44,352 for fiscal year 2015. For Ms. Nielsen, the deferred amounts were $54,333 for fiscal year 2013, $24,542 for fiscal year 2014 and $20,009 for fiscal year 2015. For Messrs. Rainer and Cohen, the deferred amounts were $0 in fiscal year 2015. For Mr. Bickley, the deferred amount was $34,250 for fiscal year 2015.

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Employment Agreements and Compensatory Arrangements

On February 13, 2013, Coach entered into a letter agreement with Victor Luis to serve as the Company’s President and Chief Commercial Officer, beginning on February 14, 2013, and as the Company’s Chief Executive Officer, beginning on January 1, 2014 (the “Luis Letter Agreement”). On June 22, 2015, Coach entered into a supplemental letter agreement with Mr. Luis (the “Supplemental Luis Letter Agreement”).

Coach entered into an employment offer letter agreement with Ms. Nielsen on July 19, 2011 and a supplemental letter

agreement on June 22, 2015. Coach entered into employment offer letter agreements with Messrs. Rainer, Cohen and Bickley on September 2, 2014, January 26, 2015, and January 26, 2015, respectively, and entered into a supplemental letter agreement with Mr. Rainer on June 22, 2015.

The June 22, 2015 supplemental letter agreements for Mr. Luis, Ms. Nielsen and Mr. Rainer were generally done to standardize notice periods, severance arrangements, and/or clawback penalties in the event of a violation of the terms.

Luis Letter Agreement

The Luis Letter Agreement stated that it was the Board’s intent to appoint Mr. Luis to the position of Chief Executive Officer of Coach no later than January 1, 2014. Mr. Luis was appointed Chief Executive Officer on January 1, 2014. The compensation elements of the Luis Letter Agreement are designed to incentivize successful execution of the Company’s strategy and drive annual performance while strongly aligning Mr. Luis’s long-term compensation with value creation for Coach’s stockholders over a multi-year period. The Luis Letter Agreement generally provided for the following key compensation and benefits:

an annual base salary of $1,100,000 as President and Chief Commercial Officer;
upon appointment to the position of Chief Executive Officer, the annual base salary will be increased to $1,250,000 and may be increased, but not decreased;
an annual cash incentive opportunity with a target award equal to 150% of base salary, subject to achievement of annual Company financial performance goals established by the Human Resources Committee;
a one-time Appointment Grant PRSU valued at $25 million on March 4, 2013, the date of grant, which will be eligible to vest in full as of the fifth anniversary of grant, with opportunities to vest 1/5th as of the third anniversary and 1/5th as of the fourth anniversary of grant, subject, in each case to the Company’s achievement of the performance goals applicable to such award, and subject to Mr. Luis’s employment as Chief Executive Officer of the Company on each vesting date (provided that, in the event of Mr. Luis’s termination of employment due to death or “Disability”, as defined in the Luis letter agreement, a pro rata portion of the appointment grant PRSUs, determined based on the number of days elapsed in the performance period prior to the date of Mr. Luis’s termination, will vest as of the original vesting dates subject to the Company’s achievement of the applicable performance goals). The shares of common stock under this PRSU award will be earned and distributed based on performance criteria which compare the Company’s total stockholder return over the performance period, to the TSR of the companies included in the Standard & Poor’s 500 Index on the date of grant (excluding Coach);
annual equity awards, to be granted each August, with a grant date value of no less than $4,800,000. The annual awards to be made in each of August 2013, 2014 and 2015 will be comprised of 60% PRSUs and 40% stock options. For the FY14-16 PRSU, Mr. Luis’s PRSUs will vest in equal one-third installments on each of the first three anniversaries of the date of grant, subject to achievement of performance criteria to be established by the HR Committee and generally subject to Mr. Luis’s continued employment with the Company. Thereafter, Mr. Luis’s annual PRSU awards will cliff vest as of the third anniversary of the grant date, subject to the achievement of performance criteria, and generally subject to Mr. Luis’s continued employment with the Company (provided that, in the event of Mr. Luis’s termination of employment due to death or Disability, the target number of PRSUs subject to outstanding annual PRSU awards will vest on the date of such termination). Each annual stock option award will become exercisable in equal installments on the first, second and third anniversaries of the Grant Date, generally subject to Mr. Luis’s continued employment with the Company (provided that, in the event of Mr. Luis’s termination of employment due to death or Disability, the stock options subject to outstanding annual awards will vest on the date of such termination and will remain exercisable in accordance with their terms); and
participation in Coach’s various health and welfare plans for similarly situated executives described above in the section titled Other Compensation and Benefit Elements — Benefits and Executive Perquisites above.

Mr. Luis is free, at any time, for any reason, to end his employment with Coach and Coach may do the same, subject to certain notice and severance requirements contained in the Luis Letter Agreement and the Supplemental Luis Letter Agreement. The Supplemental Luis Letter Agreement provides that Mr. Luis must provide three-months advance written notice of his intent to terminate his employment. Pursuant to the Supplemental Luis Letter Agreement, failure to comply with this three-month notice provision will result in the Company being entitled to claw back any bonus paid within 180 days of Mr. Luis’s last day of employment, the forfeiture of any unpaid bonus or unvested RSU or stock option or vested stock option as of his last day of employment and the forfeiture of

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any Financial Gain (as defined in Mr. Luis’s equity award grant agreements) realized from the vesting of any equity award within the 12 months preceding his last day of employment with Coach.

If Coach terminates the employment of Mr. Luis without “Cause” (as such term is defined in the Luis Letter Agreement), or if he resigns for “Good Reason” (as such term is defined in the Luis Letter Agreement), Coach will pay Mr. Luis a severance amount equal to the sum of his (i) “Pro Rata Bonus” (as such term is defined in the Luis Letter Agreement) for Coach’s fiscal year in which the termination occurred, (ii) 21 months of his then current salary, paid in monthly installments during the 21-month period following the later of the date of Mr. Luis’s termination or the expiration of the three-month notice period pursuant to the agreement, and (iii) 21 months of his annual cash incentive, calculated based on the average of the actual percentage of the maximum annual cash incentive amounts earned with respect to Coach financial performance for the three prior fiscal years and applied to the maximum annual bonus amount for the year of termination. During the severance period, Mr. Luis will be eligible for continued participation in the Company’s group health plan (or to receive reimbursements for COBRA premiums) and the Company will maintain Mr. Luis’s life insurance policy at its expense. Pursuant to the Supplemental Luis Letter Agreement, if Coach has reduced Mr. Luis’s salary during the 60-day period immediately prior to the date of his termination, Mr. Luis will receive severance based on his base salary as in effect immediately prior to such reduction. Mr. Luis’s equity awards will be treated as follows: (i) all of his unvested annual equity awards will continue to vest

during the severance period to the extent he had remained employed through the end of such period, (ii) a pro-rata portion of any unvested annual PRSU awards subject to cliff-vesting shall be eligible to vest as of the original vesting date based on actual Company performance, and (iii) all unvested appointment grant PRSUs will be forfeited. During the notice period and the severance period, Mr. Luis is subject to non-competition and non-solicitation covenants.

If Mr. Luis resigns his employment with Coach other than for “Good Reason,” Mr. Luis is subject to a 12-month post-employment non-solicitation covenant and Coach may, in its sole discretion, elect to subject him to a 12-month post-employment noncompetition covenant as well so long as Coach provides him with the severance payments and benefits described above for the 12-month period following his termination (referred to as “Resignation Without Good Reason With Severance”).

Further, all performance-based compensation paid to Mr. Luis is subject to Coach’s incentive repayment (“clawback”) policy applicable in the event of a material restatement of the Company’s financial results. Mr. Luis will be subject to the non-competition and non-solicitation covenants set forth in the agreement, both during his employment with the Company as well as during specified periods following termination (provided that, as described above, the non-competition covenants only apply following a termination of employment other than for Cause to the extent that Mr. Luis receives severance payments during the restricted period).

Ms. Nielsen and Messrs. Rainer, Cohen and Bickley

Ms. Nielsen and Messrs. Rainer, Cohen and Bickley are not subject to employment agreements.

Pursuant to a letter agreement between Coach and Ms. Nielsen dated June 22, 2015, which supplemented her employment offer letter, dated July 19, 2011, if Ms. Nielsen is terminated by Coach without “Cause”, she will receive 12 months of base salary and health benefits continuation under the Coach, Inc. Severance Pay Plan for Vice Presidents and Above (the “Severance Pay Plan”). “Cause” is defined by Coach under Ms. Nielsen’s employment offer letter and includes (but is not limited to) poor performance as an employee of Coach, termination for any willful or grossly negligent breach of her duties as an employee of Coach and termination for fraud, embezzlement or any other similar dishonest conduct or for violation of Coach’s rules of conduct.

Pursuant to her employment offer letter, both Ms. Nielsen and Coach are required to provide the other party three-months advance written notice of their intention to end her employment with Coach. Pursuant to Ms. Nielsen’s letter agreement, her failure to comply with her three month notice requirement will result in the Company being entitled to claw back any bonus paid within 180 days of Ms. Nielsen’s last day of employment, the forfeiture of any unpaid bonus or unvested RSU or stock

option or vested stock option as of her last day of employment and the forfeiture of any Financial Gain (as defined in Ms. Nielsen’s equity award grant agreements) realized from the vesting of any equity award within the 12 months preceding her last day of employment with Coach.

Pursuant to a letter agreement between Mr. Rainer and the Company, dated June 22, 2015, which supplemented his employment offer letter, dated September 2, 2014, if Mr. Rainer is terminated by Coach without “Cause,” he will be eligible to receive 12-months of his base salary under the Severance Pay Plan.

Pursuant to Mr. Cohen’s employment offer letter, dated January 26, 2015, if Mr. Cohen is terminated by Coach without ”Cause,” he will be eligible to receive 12-months of his base salary under the Severance Pay Plan. Mr. Cohen’s offer letter also states that he is eligible for relocation, immigration and income tax preparation benefits consistent with the Company’s policies for international assignments and relocations.

Pursuant to Mr. Bickley’s employment offer letter, dated January 26, 2015, if Mr. Bickley is terminated by Coach without “Cause” or if he resigns for “Good Reason,” then,

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consistent with a prior agreement with Coach, Mr. Bickley’s offer letter provides that he will be eligible to receive a pro-rated amount of his annual bonus for the fiscal year that the termination occurred, eighteen months of base salary, and eighteen months of annual bonus (calculated as 1.5 times the average of the actual bonus amounts paid to him for the three fiscal years most recently completed prior to the termination date). Under each of Messrs. Rainer, Cohen and Bickley’s employment offer letters, “Cause” is defined and includes (but is not limited to) termination for (i) willful failure to substantially perform each of their duties (other than any such failure resulting from permanent Disability), which is not remedied within 30 days after notice of such failure; (ii) failure to carry out reasonable directive of the chief executive officer, which is not remedied within 30 days after receipt of such failure; (iii) commission at any time of any act or omission that results in a conviction, plea of no contest, or imposition of unadjudicated probation for any felony or crime involving fraud, embezzlement, material misconduct, misappropriation or moral turpitude; (iv) willful taking of or failure to take any action that is materially injurious to the Company, whether monetarily or otherwise; (v) unlawful use (including being under the influence) or possession of illegal drugs on the Company’s premises or while performing your duties and responsibilities; or (vi) willful commission at any time of any act of fraud, embezzlement, misappropriation, material misconduct, or breach of fiduciary duty against the Company.

“Good Reason” is defined under Mr. Bickley’s employment offer letter and includes (but is not limited to) (i) the failure of the

Company to continue Mr. Bickley in his current or a more senior position; (ii) a material diminution of his responsibilities; (iii) failure to make material payments or provide material benefits under his offer letter; (iv) the relocation of the Company’s executive offices more than 50 miles outside of New York City; or (v) the Company’s material breach of the terms of his offer letter, subject to certain notice and cure periods described in the offer letter.

Each of Messrs. Rainer, Cohen and Bickley is required to provide three-months advance written notice of his intent to terminate his employment with Coach. Failure to comply with this notice provision will result in the Company being entitled to an immediate injunction prohibiting Messrs. Rainer, Cohen or Bickley, as applicable, from commencing employment elsewhere for the length of the required notice and being entitled to claw back any bonus paid within 180 days of Messrs. Rainer, Cohen or Bickley’s last day of employment, the forfeiture of any unpaid bonus or unvested RSU or stock option or vested stock option as of their last day of employment and the forfeiture of any Financial Gain (as defined in each of their equity award grant agreements) realized from the vesting of any equity award within the 12 months preceding their last day of employment with Coach.

Please refer to Treatment of Long-Term Incentives below for a discussion of the impact of a termination on annual stock options and RSUs for Ms. Nielsen and Messrs. Rainer, Cohen and Bickley.

    2015 Proxy Statement    61

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Treatment of Long-Term Incentives

In general, the annual stock option, PRSU and RSU grants made to our Named Executive Officers and outstanding as of the end of June 2015 are treated as follows in the event of termination or change-in-control. Footnotes indicate where such treatment differs pursuant to an employment agreement or as agreed by the HR Committee:

Reason for Termination
Treatment of Unvested
Stock Options and
Equity Choice RSUs
Treatment of Unvested
Cliff Vest RSUs and PRSUs granted as of August 2014(1)
Voluntary (including a resignation without “Good Reason”, as defined above under Employment Agreements and Compensatory Arrangements)
Unvested awards forfeit;
   
Vested stock options remain exercisable for 90 days
Unvested awards forfeit
Retirement
Unvested awards remain outstanding and become vested on original schedule
   
Exercisability of vested options continues for the remainder of the ten-year term
Unvested RSUs and PRSUs remain outstanding and become vested on original schedule
   
PRSUs will vest based on actual company performance
Severance Event (including resignation with “Good Reason” or termination without “Cause”, as defined above under Employment Agreements and Compensatory Arrangements)(2)
Unvested awards remain outstanding and continue to vest for the duration of the severance period;
   
Exercisability of vested stock options continues for 90 days following the end of the severance period
Unvested RSUs and PRSUs remain outstanding and continue to vest for the duration of the severance period;

   
RSUs will vest if within severance period
   
PRSUs will pro-rata vest on original schedule based on actual company performance
Death or Long-Term Disability
Vesting of unvested awards is accelerated
   
The estate (or the executive) may exercise stock options for a period of five years
Vesting of unvested RSUs is accelerated
   
Vesting of unvested target PRSUs is accelerated
Termination upon a Change-in-Control
Vesting of unvested awards is accelerated
Vesting of unvested RSUs is accelerated
   
Vesting of unvested target PRSUs is accelerated
Vested and unexercised stock options forfeit;
   
Unvested awards forfeit;
   
As of August 2013, gains realized in the twelve months prior to termination must be repaid
Forfeit; as of August 2013, gains realized in the twelve months prior to termination must be repaid
Change-in-Control without termination
Outstanding awards shall continue vesting as scheduled assuming continued employment, or an equivalent award shall be substituted by the successor corporation
Outstanding RSUs and PRSUs shall continue vesting as scheduled assuming continued employment, or an equivalent award shall be substituted by the successor corporation
(1)The treatment for special cliff vest RSUs and PRSUs vary as follows: forfeiture of awards for severance or retirement related terminations unless Committee discretion applied; pro-rata RSU vesting and PRSU vesting for completed performance periods only in termination due to death or long-term disability. In the event of Ms. Nielsen’s death or termination due to long-term disability, her special sign-on RSU award would become fully vested as of the date of death or long-term disability.
(2)As described above under Employment Agreements and Compensatory Arrangements — Luis Letter Agreement, pursuant to the Luis letter agreement and Mr. Luis’s applicable award agreements, Mr. Luis’s unvested Appointment PRSU Award is forfeited upon termination for any reason other than for death, Disability or Change in Control.

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EXECUTIVE COMPENSATION  

Potential Payments Upon Termination or Change in Control

The tables below reflect the amount of compensation that would have been owed to each of our Named Executive Officers in the event of employment termination or change in control on June 27, 2015. The tables include amounts earned through June 27, 2015, as well as estimates of the amounts which would have been paid to such Named Executive Officers following that date. The actual amounts to be paid out can only be determined at the time of a Named Executive Officer’s termination.

Regardless of the reason for a Named Executive Officer’s termination of employment, he/she may be entitled to receive amounts earned during the term of employment. Such amounts include:

any vested balance in our qualified and non-qualified retirement plans;
the ability to convert his/her individual life insurance and/ or individual long-term disability insurance at his/her own expense; and
the ability to exercise vested stock options for a limited period of time.

In the event a Named Executive Officer dies or is terminated due to disability, such Named Executive Officer or beneficiary would receive benefits under our life insurance or long-term disability plan, as appropriate.

The amounts of compensation due upon various termination situations in the following tables reflect the specific employment terms and conditions for each executive as described above under Employment Agreements and Compensatory Arrangements, and were calculated using the following assumptions:

Long-term incentive amounts reflect the intrinsic value of unvested stock options, RSUs and PRSUs, whose vesting would be accelerated or continued due to the termination, assuming a closing price of our common stock on June 26, 2015 of $36.12, the last trading day before the assumed termination date.
The HR Committee does not exercise its discretion to pro-rata vest any unvested RSUs or PRSUs.
Based on their age and service, none of the NEOs is eligible to retire and receive the special benefits associated with retirement related to LTI vesting described above.
The values shown for continuation of benefits and perquisites reflect our cost for each program as of June 27, 2015. These costs may change annually.
The “Total” row represents a sum of all estimated payments in the column, excluding “Disability Benefits,” which are reflected as a monthly payment made by the insurance company that provides the benefit.

    2015 Proxy Statement    63

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VICTOR LUIS

Incremental Benefits Due to
Termination Event
Termination
by Board
with Cause
($)
Resignation
by the
Executive
without
Good
Reason
($)(1)
Termination
by the
Board
without
Cause
($)(2)
Resignation
by the
Executive
with Good
Reason
($)(2)
Termination
due to
Change-in-
Control
($)
Termination
due to
Executive’s
Death or
Disability
($)
Termination
due to
Executive’s
Retirement
($)(3)
TOTAL
 
815,089
 
 
815,089
 
 
12,829,777
 
 
12,829,777
 
 
14,778,918
 
 
12,832,727
 
 
0
 
Salary Continuation
 
0
 
 
0
 
 
2,275,000
 
 
2,275,000
 
 
2,275,000
 
 
0
 
 
0
 
Benefit and Perquisite Continuation
 
0
 
 
0
 
 
33,272
 
 
33,272
 
 
33,272
 
 
0
 
 
0
 
Short Term Incentive
 
0
 
 
0
 
 
4,787,425
 
 
4,787,425
 
 
4,787,425
 
 
2,127,600
 
 
0
 
Annual Long Term Incentives:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Unvested Stock Options
 
0
 
 
0
 
 
0
 
 
0
 
 
0
 
 
0
 
 
0
 
Unvested Restricted Stock Units
 
0
 
 
0
 
 
140,317
 
 
140,317
 
 
140,317
 
 
140,317
 
 
0
 
Unvested Performance Restricted Stock Units
 
0
 
 
0
 
 
4,778,674
 
 
4,778,674
 
 
4,461,001
 
 
4,461,001
 
 
0
 
Special Long Term Incentives:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Unvested Stock Options
 
0
 
 
0
 
 
0
 
 
0
 
 
0
 
 
0
 
 
0
 
Unvested RSUs
 
0
 
 
0
 
 
0
 
 
0
 
 
0
 
 
0
 
 
0
 
Unvested PRSUs
 
0
 
 
0
 
 
0
 
 
0
 
 
0
 
 
0
 
 
0
 
Unvested Appointment PRSUs
 
0
 
 
0
 
 
0
 
 
0
 
 
2,266,814
 
 
2,266,814
 
 
0
 
Retirement Plan Distribution
 
811,995
 
 
811,995
 
 
811,995
 
 
811,995
 
 
811,995
 
 
811,995
 
 
0
 
Life Insurance Benefits(4)
 
3,094
 
 
3,094
 
 
3,094
 
 
3,094
 
 
3,094
 
 
3,000,000
 
 
0
 
Disability Benefits(5)
 
0
 
 
0
 
 
0
 
 
0
 
 
0
 
 
25,000
 
 
0
 
(1)Pursuant to the Luis Letter Agreement, Mr. Luis may receive, based on the sole discretion of the HR Committee, total compensation upon separation in the amount of $6,713,014 in exchange for accepting the non-competition and non-solicitation provisions of the agreement for the 12-month period following his termination.
(2)Pursuant to the Luis letter agreement, Mr. Luis may receive, based on the sole discretion of the HR Committee, pay in lieu of notice representing three months of salary and benefit continuation, and a pro-rata annual incentive. The incremental total compensation severance pay would equal $712,180.
(3)Mr. Luis was not eligible to retire as of June 27, 2015.
(4)In cases other than the executive’s death, reflects the cash surrender value of the individual life insurance policy as of June 27, 2015. In the case of the executive's death, the death benefit payable to the executive's estate is shown.
(5)In the event of termination due to the executive's long-term disability, reflects the monthly disability benefit payable to the executive under the insurance policy as of June 27, 2015.

JANE NIELSEN

Incremental Benefits Due to Termination Event
Termination
by Board
with Cause
($)
Resignation
by the
Executive
without
Good
Reason
($)(1)
Termination
by the
Board
without
Cause
($)
Resignation
by the
Executive
with Good
Reason
($)(1)
Termination
due to
Change-in-
Control
($)
Termination
due to
Executive’s
Death or
Disability
($)
Termination
due to
Executive’s
Retirement
($)(2)
TOTAL
 
181,829
 
 
181,829
 
 
1,956,338
 
 
0
 
 
3,132,489
 
 
4,390,406
 
 
0
 
Salary Continuation
 
0
 
 
0
 
 
650,000
 
 
0
 
 
650,000
 
 
0
 
 
0
 
Benefit and Perquisite Continuation
 
0
 
 
0
 
 
14,002
 
 
0
 
 
14,002
 
 
0
 
 
0
 
Short Term Incentive
 
0
 
 
0
 
 
0
 
 
0
 
 
0
 
 
478,125
 
 
0
 
Annual Long Term Incentives:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
0
 
Unvested Stock Options
 
0
 
 
0
 
 
0
 
 
0
 
 
0
 
 
0
 
 
 
 
Unvested Restricted Stock Units
 
0
 
 
0
 
 
0
 
 
0
 
 
907,940
 
 
340,447
 
 
0
 
Unvested Performance Restricted Stock Units
 
0
 
 
0
 
 
225,724
 
 
0
 
 
340,447
 
 
340,447
 
 
0
 
Special Long Term Incentives:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Unvested Restricted Stock Units
 
0
 
 
0
 
 
884,783
 
 
0
 
 
959,146
 
 
959,146
 
 
0
 
Unvested Performance Restricted Stock Units
 
0
 
 
0
 
 
0
 
 
0
 
 
79,125
 
 
79,125
 
 
0
 
Retirement Plan Distribution
 
181,226
 
 
181,226
 
 
181,226
 
 
0
 
 
181,226
 
 
218,116
 
 
0
 
Life Insurance Benefits(3)
 
603
 
 
603
 
 
603
 
 
0
 
 
603
 
 
1,950,000
 
 
0
 
Disability Benefits(4)
 
0
 
 
0
 
 
0
 
 
0
 
 
0
 
 
25,000
 
 
0
 
(1)Ms. Nielsen is not able to resign for "Good Reason" under the terms of her offer letter; Coach must provide three months’ notice of intention to end Ms. Nielsen's employment.
(2)Ms. Nielsen was not eligible to retire as of June 27, 2015.
(3)In cases other than the executive's death, reflects the cash surrender value of the individual life insurance policy as of June 27, 2015. In the case of the executive's death, the death benefit payable to the executive's estate is shown.
(4)In the event of termination due to the executive's long-term disability, reflects the monthly disability benefit payable to the executive under the insurance policy as of June 27, 2015.

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GEBHARD RAINER

Incremental Benefits Due to Termination Event
Termination
by Board
with Cause
($)
Resignation
by the
Executive
without
Good
Reason
($)(1)
Termination
by the
Board
without
Cause
($)
Resignation
by the
Executive
with Good
Reason
($)(1)
Termination
due to
Change-in-
Control
($)
Termination
due to
Executive’s
Death or
Disability
($)
Termination
due to
Executive’s
Retirement
($)(2)
TOTAL
 
40,388
 
 
40,388
 
 
1,141,227
 
 
0
 
 
2,836,555
 
 
3,899,840
 
 
0
 
Salary Continuation
 
0
 
 
0
 
 
750,000
 
 
0
 
 
750,000
 
 
0
 
 
0
 
Benefit and Perquisite Continuation
 
0
 
 
0
 
 
14,002
 
 
0
 
 
14,002
 
 
0
 
 
0
 
Short Term Incentive
 
0
 
 
0
 
 
0
 
 
0
 
 
0
 
 
568,388
 
 
0
 
Annual Long Term Incentives:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
0
 
Unvested Stock Options
 
0
 
 
0
 
 
0
 
 
0
 
 
0
 
 
0
 
 
 
 
Unvested Restricted Stock Units
 
0
 
 
0
 
 
0
 
 
0
 
 
508,032
 
 
508,032
 
 
0
 
Unvested Performance Restricted Stock Units
 
0
 
 
0
 
 
336,837
 
 
0
 
 
508,032
 
 
508,032
 
 
0
 
Special Long Term Incentives:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Unvested Restricted Stock Units
 
0
 
 
0
 
 
0
 
 
0
 
 
0
 
 
0
 
 
0
 
Unvested Performance Restricted Stock Units
 
0
 
 
0
 
 
0
 
 
0
 
 
1,016,101
 
 
0
 
 
0
 
Retirement Plan Distribution
 
40,388
 
 
40,388
 
 
40,388
 
 
0
 
 
40,388
 
 
40,388
 
 
0
 
Life Insurance Benefits(3)
 
0
 
 
0
 
 
0
 
 
0
 
 
0
 
 
2,250,000
 
 
0
 
Disability Benefits(4)
 
0
 
 
0
 
 
0
 
 
0
 
 
0
 
 
25,000
 
 
0
 
(1)Mr. Rainer is not able to resign for "Good Reason" under the terms of his offer letter.
(2)Mr. Rainer was not eligible to retire as of June 27, 2015.
(3)In cases other than the executive's death, reflects the cash surrender value of the individual life insurance policy as of June 27, 2015. In the case of the executive's death, the death benefit payable to the executive's estate is shown.
(4)In the event of termination due to the executive's long-term disability, reflects the monthly disability benefit payable to the executive under the insurance policy as of June 27, 2015.

ANDRE COHEN

Incremental Benefits Due to Termination Event
Termination
by Board
with Cause
($)
Resignation
by the
Executive
without
Good
Reason
($)(1)
Termination
by the
Board
without
Cause
($)
Resignation
by the
Executive
with Good
Reason
($)(1)
Termination
due to
Change-in-
Control
($)
Termination
due to
Executive’s
Death or
Disability
($)
Termination
due to
Executive’s
Retirement
($)(2)
TOTAL
 
10,657
 
 
10,657
 
 
1,159,812
 
 
0
 
 
2,659,080
 
 
1,371,318
 
 
0
 
Salary Continuation
 
0
 
 
0
 
 
850,000
 
 
0
 
 
850,000
 
 
0
 
 
0
 
Benefit and Perquisite Continuation
 
0
 
 
0
 
 
15,372
 
 
0
 
 
15,372
 
 
0
 
 
0
 
Short Term Incentive
 
0
 
 
0
 
 
0
 
 
0
 
 
0
 
 
475,482
 
 
0
 
Annual Long Term Incentives:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
0
 
Unvested Stock Options
 
0
 
 
0
 
 
0
 
 
0
 
 
0
 
 
0
 
 
 
 
Unvested Restricted Stock Units
 
0
 
 
0
 
 
46,772
 
 
0
 
 
404,241
 
 
404,241
 
 
0
 
Unvested Performance Restricted Stock Units
 
0
 
 
0
 
 
237,011
 
 
0
 
 
357,469
 
 
357,469
 
 
0
 
Special Long Term Incentives:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Unvested Restricted Stock Units
 
0
 
 
0
 
 
0
 
 
0
 
 
340,447
 
 
98,469
 
 
0
 
Unvested Performance Restricted Stock Units
 
0
 
 
0
 
 
0
 
 
0
 
 
680,894
 
 
0
 
 
0
 
Retirement Plan Distribution
 
10,657
 
 
10,657
 
 
10,657
 
 
0
 
 
10,657
 
 
10,657
 
 
0
 
Life Insurance Benefits(3)
 
0
 
 
0
 
 
0
 
 
0
 
 
0
 
 
0
 
 
0
 
Disability Benefits(4)
 
0
 
 
0
 
 
0
 
 
0
 
 
0
 
 
25,000
 
 
0
 
(1)Mr. Cohen is not able to resign for "Good Reason" under the terms of her offer letter.
(2)Mr. Cohen was not eligible to retire as of June 27, 2015.
(3)In cases other than the executive’s death, reflects the cash surrender value of the individual life insurance policy as of June 27, 2015. In the case of the executive’s death, the death benefit payable to the executive’s estate is shown.
(4)In the event of termination due to the executive’s long-term disability, reflects the monthly disability benefit payable to the executive under the insurance policy as of June 27, 2015.

    2015 Proxy Statement    65

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EXECUTIVE COMPENSATION  

IAN BICKLEY

Incremental Benefits Due to Termination Event
Termination
by Board
with Cause
($)
Resignation
by the
Executive
without
Good
Reason
($)
Termination
by the
Board
without
Cause
($)
Resignation
by the
Executive
with Good
Reason
($)
Termination
due to
Change-in-
Control
($)
Termination
due to
Executive’s
Death or
Disability
($)
Termination
due to
Executive’s
Retirement
($)(1)
TOTAL
 
2,089,052
 
 
2,089,052
 
 
5,616,346
 
 
5,616,346
 
 
6,675,344
 
 
6,149,438
 
 
0
 
Salary Continuation
 
 
 
 
 
 
 
1,200,000
 
 
1,200,000
 
 
1,200,000
 
 
0
 
 
0
 
Benefit and Perquisite Continuation
 
0
 
 
0
 
 
21,134
 
 
21,134
 
 
21,134
 
 
0
 
 
0
 
Short Term Incentive
 
0
 
 
0
 
 
1,836,691
 
 
1,836,691
 
 
1,836,691
 
 
771,603
 
 
0
 
Annual Long Term Incentives:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
0
 
Unvested Stock Options
 
0
 
 
0
 
 
0
 
 
0
 
 
0
 
 
0
 
 
 
 
Unvested Restricted Stock Units
 
0
 
 
0
 
 
173,043
 
 
173,043
 
 
956,123
 
 
530,512
 
 
0
 
Unvested Performance Restricted Stock Units
 
0
 
 
0
 
 
296,426
 
 
296,426
 
 
357,469
 
 
357,469
 
 
0
 
Special Long Term Incentives:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Unvested Restricted Stock Units
 
0
 
 
0
 
 
0
 
 
0
 
 
104,098
 
 
104,098
 
 
0
 
Unvested Performance Restricted Stock Units
 
0
 
 
0
 
 
0
 
 
0
 
 
110,777
 
 
110,777
 
 
0
 
Retirement Plan Distribution
 
1,969,979
 
 
1,969,979
 
 
1,969,979
 
 
1,969,979
 
 
1,969,979
 
 
1,969,979
 
 
0
 
Life Insurance Benefits(2)
 
119,073
 
 
119,073
 
 
119,073
 
 
119,073
 
 
119,073
 
 
2,280,000
 
 
0
 
Disability Benefits(3)
 
0
 
 
0
 
 
0
 
 
0
 
 
0
 
 
25,000
 
 
0
 
(1)Mr. Bickley was not eligible to retire as of June 27, 2015.
(2)In cases other than the executive's death, reflects the cash surrender value of the individual life insurance policy as of June 27, 2015. In the case of the executive's death, the death benefit payable to the executive's estate is shown.
(3)In the event of termination due to the executive's long-term disability, reflects the monthly disability benefit payable to the executive under the insurance policy as of June 27, 2015.

66        2015 Proxy Statement

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SECURITIES AUTHORIZED FOR ISSUANCE UNDER EQUITY COMPENSATION PLANS

The following table summarizes information as of June 27, 2015, with respect to the shares of Coach common stock that may be issued under our equity compensation plans:

Plan Category
Number of Securities
to be issued upon
exercise of
outstanding options,
warrants and rights
Weighted-average
exercise price of
outstanding options,
warrants and rights
Number of securities
remaining available
for future issuance
under equity
compensation plans
Equity compensation plans approved by
security holders
 
18,154,471
(1)
$
42.72
(2)
 
15,709,890
(3)
Equity compensation plans not approved
by security holders(4)
 
52,562
 
$
36.45
 
 
0
 
Total
 
18,207,033
 
 
 
 
 
15,709,890
 
(1)Includes 3,256,554 RSUs and 1,4308,095 PRSUs which do not have an exercise price. PRSUs with incomplete performance periods assume maximum performance requirements will be achieved.
(2)Includes weighted average exercise price for stock options only.
(3)Includes securities remaining available for future issuance for each of the following plans:

• 2010 Stock Incentive Plan: 15,504,449

• 2001 Employee Stock Purchase Plan: 205,441

(4)Includes the 2000 Non-Qualified Deferred Compensation Plan for Outside Directors, under which Coach’s Outside Directors deferred their director’s fees and/or RSUs. As of November 2013 deferrals are managed in the stockholder approved Stock Incentive Plan. Amounts deferred under these plans may, at the participants’ election, be either represented by deferred stock units, which represent the right to receive shares of Coach common stock, on a one-for-one basis, on the distribution date elected by the participant, or placed in an interest-bearing account to be paid on such distribution date. Deferred stock units are valued as if each deferral were invested in Coach common stock as of the deferral date. Deferred stock units do not have voting rights, but are credited with dividend equivalents.

    2015 Proxy Statement    67

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PROPOSAL 4: APPROVAL OF THE AMENDED AND RESTATED COACH, INC. 2010 STOCK INCENTIVE PLAN (AMENDED AND RESTATED AS OF SEPTEMBER 18, 2015)

Our Board of Directors is submitting for stockholder approval the Amended and Restated Coach, Inc. 2010 Stock Incentive Plan (Amended and Restated as of September 18, 2015) (the “Amended Plan”). The Amended Plan is an amendment and restatement of the Amended and Restated Coach, Inc. 2010 Stock Incentive Plan, which was first adopted by our Board of Directors on September 17, 2010, and approved by our stockholders on November 3, 2010, and which was most recently amended and restated in its entirety by our Board of Directors on September 19, 2014, which amendment and restatement was approved by our stockholders on November 6, 2014 (the “Plan”).

The Amended Plan was approved by our Board of Directors on September 18, 2015, the effective date, subject to stockholder approval. Accordingly, Coach’s stockholders are being asked to approve the Amended Plan at the 2015 Annual Meeting of Stockholders.

The Board of Directors believes that the Amended Plan is a critical part of our pay-for-performance compensation program. We grant long term stock incentives annually to over 1,500 of our associates around the globe, including many of our Store Managers. Aligning these key employees to the same outcomes achieved by our stockholders has been a hallmark of our approach, and supports our objective to attract and retain the best talent in the luxury retail industry. We believe that it is in the best interests of the Company and our stockholders to approve the Amended Plan. Based on the amount of awards granted in the past, as discussed in more detail below, the shares remaining available for awards under the Plan will likely be insufficient to satisfy our equity compensation needs after June 2016 and we believe therefore that the Plan should be amended to authorize up to an additional 12,000,000 shares for awards. If our stockholders do not approve the Amended Plan, we may experience a shortfall of shares available for issuance for stock-based compensation awards, which we believe will adversely affect our ability to attract, retain and reward the many employees who contribute to our long-term success.

Approval of this Proposal 4 will constitute approval of the Amended Plan. The Amended Plan is intended to reflect good corporate governance practices. The key differences between the Plan and the Amended Plan are:

12,000,000 additional shares of our common stock are authorized for issuance under the Amended Plan, increasing the number of shares of our common stock available for awards from 37,900,000 to 49,900,000, subject to adjustment as described below.
Under the Amended Plan, all awards made to employees, consultants and non-employee directors (rather than just full-value awards made to employees under the Plan) are subject to minimum vesting limitations.
The Amended Plan clarifies that, consistent with our practice, shares withheld to satisfy recipients’ tax withholding obligations on any type of award will not be available for future grants.

In its determination to approve the Amended Plan, the Board reviewed an analysis prepared by management and reviewed by Semler Brossy, its independent compensation consultant, which included an analysis of certain burn rate, dilution and overhang metrics, peer group market practices and trends, and the costs of the Amended Plan, including the estimated stockholder value transfer cost. Specifically, the Board considered that:

Our three-year average burn rate is 2.0% of common shares outstanding:
Fiscal Year(1)
Total
shares
granted
Common
Shares
Outstanding
Burn
Rate
2013
 
5,529,000
 
 
281,902,000
 
 
2.0%
 
2014
 
4,773,000
 
 
274,360,901
 
 
1.7%
 
2015
 
6,331,000
 
 
276,606,164
 
 
2.3%
 
3-yr average
 
 
 
 
 
 
 
2.0%
 
(1)As reported in the Company’s Form 10-K filing at the end of each fiscal year.

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PROPOSAL 4: APPROVAL OF THE AMENDED AND RESTATED COACH, INC. 2010 STOCK INCENTIVE PLAN  

If we do not increase the shares available for issuance under our equity plan, then, based on historical grant practices and our new practice of granting performance-based full-value awards to approximately 55 executives including our Named Executive Officers, we expect to exhaust the current reserve under the Plan before making our annual August 2016 long-term incentive grants, losing an important compensation tool that we consider to be aligned with stockholder interests and critical to our ability to attract, motivate and retain highly qualified talent.
If approved, the issuance of the additional shares to be reserved under the Amended Plan would dilute the holdings

of stockholders by 4.3% of our common shares outstanding, bringing our overhang to approximately 14.7% (including the shares that will be reserved for issuance under the Amended Plan). According to our analysis, this overhang level is above the 75th percentile of the companies in our peer group (please see Peer Group and Competitive Assessment of Compensation section above). We expect our overhang level to decrease in subsequent years as we issue shares from the Amended Plan; for example, by the end of August 2017, approximately 1,902,000 stock options will expire or be exercised.

 
Stock Options
 
 
 
 
Fiscal Year(1)
Number
Outstanding
Weighted
average
exercise
Price
Weighted
average
remaining
term (yrs)
Total Full-Value
Awards
Outstanding(2)
Shares
Available(3)
Common
Shares
Outstanding
Total
equity
dilution
2013
 
12,900,669
 
$
43.38
 
 
6.2
 
 
4,152,394
 
 
17,844,934
 
 
281,902,000
 
 
12.4%
 
2014
 
11,678,414
 
$
44.21
 
 
5.7
 
 
4,213,550
 
 
14,255,733
 
 
274,360,901
 
 
11.0%
 
2015
 
13,459,822
 
$
42.72
 
 
6.0
 
 
4,694,649
 
 
15,504,449
 
 
276,606,164
 
 
12.2%
 
Current(4)
 
16,375,000
 
$
40.40
 
 
7.2
 
 
6,104,000
 
 
6,240,000
 
 
277,496,122
 
 
10.3%
 
New Shares
 
 
 
 
 
 
 
 
 
 
 
 
 
12,000,000
 
 
 
 
 
4.3%
 
Total equity dilution including new shares
 
14.7%
 
(1)As reported in the Company’s proxy statement at the end of each fiscal year.
(2)For PRSUs assumes awards are earned at maximum possible performance level.
(3)Excludes the Coach, Inc. Employee Stock Purchase Plan.
(4)As of September 8, 2015.

In light of the factors described above, and the fact that we believe that the ability to continue to grant equity compensation is vital to our ability to continue to attract and retain employees in the competitive labor markets in which we compete, the Board has determined that the size of the share reserve under the Amended Plan is reasonable and appropriate at this time.

In addition, we believe that the Amended Plan continues to properly balance its compensatory design with stockholder interests by having the following characteristics:

Grants of options or stock appreciation rights (“SARs”) with an exercise price that is less than fair market value on the grant date are prohibited except in the case of certain awards granted in connection with a merger or similar corporate transaction upon the assumption of or in substitution for outstanding equity awards previously granted by another entity;
Repricing of options or SARs to reduce price per share is prohibited without prior stockholder approval;
Acceleration of vesting in connection with a change in control only occurs in the context of a qualifying termination of employment occurring within 12 months following a change in control (commonly known as a “double trigger”) or under other limited circumstances as provided by the administrator;
The term of the Amended Plan has not been extended in connection with this amendment and restatement and, accordingly, no awards may be granted under the Amended Plan following September 17, 2020 (the ten-year anniversary of the date our Board of Directors adopted the Plan);
Dividends or dividend equivalents on unvested performance awards are only earned to the extent the underlying award is earned and vests; and
Shares used to pay exercise prices on options and SARs or used to satisfy tax withholding on any awards are not recycled back into the Amended Plan, and the Amended Plan does not have other practices commonly known as “liberal share counting” practices.

We have designed the Amended Plan in a manner that is intended to permit us to grant awards of qualified performance-based compensation under Section 162(m) of the Code and to allow us to receive a tax deduction for incentive-based compensation without limitation under such Section 162(m). One of the requirements of Section 162(m) necessitates that we obtain stockholder approval of the Amended Plan, including the performance criteria set forth in the Amended Plan. Accordingly, approval of the Amended Plan by our stockholders will also constitute approval of the performance criteria set forth in the Amended Plan.

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PROPOSAL 4: APPROVAL OF THE AMENDED AND RESTATED COACH, INC. 2010 STOCK INCENTIVE PLAN  

We are also seeking stockholder approval of the Amended Plan to comply with a listing requirement of the NYSE which requires that material changes to any equity compensation plan of a NYSE-listed company be approved by the company’s stockholders.

If our stockholders approve the Amended Plan, the Amended Plan will be effective as of September 18, 2015. If our stockholders do not approve the Amended Plan, the Plan, in its current form, will remain in effect.

THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS THAT YOU VOTE “FOR” APPROVAL OF THE AMENDED AND RESTATED COACH, INC. 2010 STOCK INCENTIVE PLAN (AMENDED AND RESTATED AS OF SEPTEMBER 18, 2015).

Vote Required

The approval of the Amended Plan requires the affirmative vote of a majority of the votes cast at the meeting (either in person or by proxy) on this Proposal 4.

Description of the Amended Plan

The following is only a summary of the Amended Plan and is qualified in its entirety by reference to its full text, a copy of which is attached hereto as Appendix B.

General. The Company has used equity compensation as a significant component of executive and broad-based compensation since our initial public offering in October 2000. As described in the Compensation Discussion and Analysis above, we have found equity compensation to be especially effective at motivating both sustained high performance and retention. At this time, the Company wishes to amend and restate its Plan to ensure that the Company has sufficient shares available to continue its approach to pay for performance through equity compensation, and to incorporate terms for future grants that reflect current best practices in executive compensation. The Board is seeking our stockholders’ approval of the Amended Plan, because it believes it is the best way to motivate employees and outside directors to further the growth, development and financial success of Coach, and to enable us to obtain and retain the services of employees and outside directors considered essential to our long-term success by offering them an opportunity to own, and benefit from the ownership of, Coach stock. The Amended Plan will:

Allow us to issue an additional 12,000,000 shares, which may be in the form of options to purchase shares of our common stock, restricted stock, RSUs, performance awards, including PRSUs, dividend equivalents, deferred stock, deferred stock units, SARs and other stock awards.
Impose a one-year minimum vesting requirement on all awards granted under the Amended Plan (except for awards resulting in the issuance of an aggregate of up to 5% of the shares of our common stock available under the Amended Plan).
Allow us to continue providing, where appropriate, incentive compensation that is intended to qualify as performance-based compensation within the meaning of Section 162(m) of the Internal Revenue Code of 1986 (the “Code”).

Number of Shares. A total of 49,900,000 shares of Coach common stock have been reserved for issuance pursuant to the Amended Plan. No more than 1,000,000 shares may be granted to any participant within any fiscal year, and, as described below, no more than 5% of the available shares may be issued as awards without specified vesting schedules of at least one year. The number of shares of common stock available under the Amended Plan will be proportionately adjusted in the event of any stock dividend, stock split, combination or exchange of securities, merger, consolidation, recapitalization, spin-off or other distribution (other than normal cash dividends).

Share Counting. Each share that is delivered under the Amended Plan in settlement of a full-value award (such as a grant of RSUs or PRSUs) that was granted prior to September 19, 2014, will count as 2.0 shares for purposes of determining shares remaining available for grant and each share that is delivered in settlement of a full-value award that was granted on or following September 19, 2014, will count as 2.45 shares for purposes of determining shares remaining available for grant. Any awards under the Amended Plan that are made in connection with an acquisition will not reduce the number of shares available for issuance under the Amended Plan. Awards under either the Amended Plan or under the Coach, Inc. 2004 Stock Incentive Plan (Amended and Restated Effective May 8, 2008) and the Coach, Inc. 2000 Stock Incentive Plan (Amended and Restated as of August 9, 2001) (the “Prior Plans”) that are not issued due to forfeiture or expiration will be returned to the Amended Plan for reuse. Shares of common stock withheld upon issuance to pay all or a portion of the exercise price of a stock option or SAR or tax withholding obligations on any award will not be returned to the Amended Plan for reuse.

Shares Available. As of September 18, 2015, 6,240,000 shares remained available for grant under the Plan. There were 16,375,000 stock options outstanding with a weighted average exercise price of $40.40 and weighted average

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PROPOSAL 4: APPROVAL OF THE AMENDED AND RESTATED COACH, INC. 2010 STOCK INCENTIVE PLAN  

remaining term of 7.2 years, and 6,104,000 full value awards outstanding under all stock plans (including the Prior Plans and the 2000 Non-Employee Director Stock Plan); of which 4,086,000 were service-based awards and 2,018,000 were unearned performance-based awards. To the extent actual performance is below the maximum attainable level, fewer than 2,018,000 performance-based awards shares will be issued. Also as of September 18, 2015, there were 52,562 deferred stock units outstanding under Coach’s Non-Qualified Deferred Compensation Plan for Outside Directors. There are no shares available for grant under the Prior Plans or the Non-Qualified Deferred Compensation Plan for Outside Directors. Approval of the Amended Plan will have no impact on these plans.

Administration. The Human Resources Committee of Coach’s Board of Directors (the “HR Committee”) administers the Amended Plan. Awards under the Amended Plan may be intended to qualify as “performance-based compensation” within the meaning of Section 162(m) of the Code. The HR Committee consists solely of two or more “outside directors” within the meaning of Section 162(m) of the Code. The HR Committee has the power to determine the terms of the awards granted, including the exercise price of stock options and SARs, the number of shares subject to each award, the exercisability of the options and SARs and the form of consideration payable upon exercise.

Eligibility. The HR Committee, in its sole discretion, may from time to time grant awards under the Amended Plan to any number of employees of Coach or any subsidiary or to Coach’s outside directors. The HR Committee determines at the time of each grant the number of shares subject to such awards. All of our employees that are not covered by a collective bargaining agreement are eligible to participate in the Amended Plan under the terms of the plan.

Stock Options and SARs. The exercise price of all options and SARs granted under the Amended Plan must be at least equal to the fair market value (as defined in the Amended Plan) of Coach common stock on the grant date. Each option and SAR will have a maximum term of ten years. No dividends or dividend equivalents will be paid on outstanding options or SARs. The HR Committee determines all other terms of these awards. After termination of employment, an optionee may exercise a vested option or SAR for the period of time stated in the option agreement, which varies depending on the circumstances of the termination. In most cases, a vested option will generally remain exercisable for 90 days; however, an option or SAR may never be exercised later than the expiration of its term. All SARs granted under the Amended Plan generally represent a right to receive payment, in cash, stock, or a combination of cash and stock, equal to the excess of the fair market value of a specified number of shares of common stock on the exercise date over the fair market value of such shares on the grant date. The Company does not currently grant SARs but may choose to do so in the future.

No Repricing. Repricing of stock options or SARs is prohibited without stockholder approval.

Full Value Stock Awards. A full value stock award granted under the Amended Plan represents an award made in or valued in whole or in part by reference to shares of common stock and may be payable in whole or in part in stock. Full value awards do not include stock options or SARs but do include RSUs and PRSUs. The HR Committee determines the conditions and restrictions of all stock awards granted under the Amended Plan. No more than 5% of these awards may be issued without specified vesting schedules of at least one year for full value awards requiring satisfaction of performance criteria, and at least three years for full value awards without performance criteria.

Dividend Equivalents. Under the Amended Plan, the HR Committee has the discretion to grant dividend equivalents on unvested full value awards, but not on stock options or SARs. Such dividend equivalents are only earned to the extent the underlying award is earned and vests.

Payment Deferrals. The HR Committee may require or permit an award holder to defer the receipt of shares or cash or other property upon settlement of awards. The HR Committee may also allow the payment or crediting of earnings on deferred amounts.

Transferability of Awards. The Amended Plan generally does not allow for the transfer of awards other than by will or the laws of descent and distribution pursuant to approved beneficiary designation procedures. Only the employee may exercise his or her options or benefit from his or her other awards during his or her lifetime.

Clawback. The Amended Plan allows the Board to recover performance-based compensation from covered employees in the case of a material restatement of the Company’s financial results, as described above under “Compensation Discussion and Analysis,” and pursuant to any claw-back policy implemented by the Company, including any claw-back policy intended to comply with the Dodd-Frank Wall Street Reform and Consumer Protection Act and any rules or regulations promulgated thereunder.

Adjustments in Connection with a Change in Control. If an employee is terminated involuntarily within the twelve months following a Change in Control (as defined in the Amended Plan), or in the event outstanding awards are not assumed or substituted by the successor corporation, all unvested awards will vest automatically. The Board of Directors may not, without stockholder approval: reduce the price of an outstanding option or SAR, cancel any option or SAR in exchange for cash or another award with a lower fair market value per share, increase the number of shares available under the Amended Plan (other than permitted adjustments due to a recapitalization of the Company’s stock), increase the individual annual award limit under the Amended Plan, or extend the exercise period of an option or SAR beyond ten years from the date of grant.

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PROPOSAL 4: APPROVAL OF THE AMENDED AND RESTATED COACH, INC. 2010 STOCK INCENTIVE PLAN  

Amendment of the Amended Plan. Coach’s Board of Directors has the authority to amend, suspend or terminate the Amended Plan, provided it does not adversely affect any award previously granted under the Amended Plan, without the affected award holder’s consent.

Plan Benefits. Pursuant to the Luis Letter Agreement, Mr. Luis will annually receive equity awards with a fair market value on the grant date of not less than $4,800,000, with 60% of the award as PRSUs and 40% as stock options. However, because we make awards using a value-based approach, we cannot ascertain the number of stock option or PRSUs that will be granted to Mr. Luis. Pursuant to Mr. Bickley’s employment offer letter, the grant value of annual equity awards made to

Mr. Bickley each year will be no less than $300,000. However, because we make awards using a value-based approach, we cannot ascertain the number of stock options, PRSUs or other awards that will be granted to Mr. Bickley. For other participants, no determination has been made as to the types or amounts of awards that will be granted to specific individuals under the Amended Plan. While not necessarily indicative of future awards, information on awards granted under the Plan to each of our Named Executive Officers and Directors is provided above under the headings Summary Compensation Table, Grants of Plan-Based Awards, and 2015 Director Compensation, as well as in the Compensation Discussion and Analysis.

Performance Criteria Under the Amended Plan

The Amended Plan provides that the HR Committee may grant performance awards in its discretion. A performance award is an award that is subject to the attainment of one or more performance targets during a specified period. At the discretion of the HR Committee, performance awards granted under the Amended Plan may be designed to qualify as performance-based compensation under Section 162(m). In order for a performance award to qualify under Section 162(m), the HR Committee may select only from the following performance criteria enumerated in the Amended Plan (any of which may be measured either in absolute terms or as compared to any incremental increase or as compared to results of a peer group): net earnings or losses (either before or after one or more of the following: interest, taxes, depreciation and amortization); economic value added (as determined by the Committee); gross or net sales or revenue; net income (either before or after taxes); adjusted net income; operating earnings, income or profit (either before or after taxes); cash flow (including, but not limited to, operating cash flow and free cash flow); funds from operations or funds available for distributions; return on assets or net assets; return on capital (or invested capital) and cost of capital; return on investment; return on stockholders’ equity; total stockholder return; return on sales; gross or net profit or operating margin; costs, reduction in costs, and cost control measures or savings; productivity; expenses; operating efficiency; average daily transaction value (including, without limitation, average dollars per transaction); working capital; earnings or diluted earnings per share; adjusted earnings or loss per Share; price per Share or dividends per Share (or appreciation in and/or maintenance of such price or dividends); revenue growth or product revenue growth; sales or market share, market penetration or other performance measures with respect to specific designated products or product groups and/or specific geographic areas or business units; economic value added models or similar metrics; regulatory achievements or compliance (including, without limitation, regulatory body approval for commercialization of a product); implementation or completion of critical projects or processes; licensing

revenue; brand recognition/acceptance; inventory turns or cycle time and supply chain achievements (including, without limitation, establishing relationships with manufacturers or suppliers of component materials and manufacturers of the Company’s products); strategic initiatives (including, without limitation, with respect to market penetration, geographic business expansion, manufacturing, commercialization, production and productivity, customer satisfaction and growth, employee satisfaction, recruitment and retention of personnel, human resources management, supervision of litigation and other legal matters, information technology, strategic partnerships and transactions (including acquisitions, dispositions, joint ventures, in-licensing and out-licensing of intellectual property, and establishment of relationships with commercial entities with respect to the marketing, distribution and sale of Company products, and factoring transactions, research and development and related activity, and financial or other capital raising transactions)); new or existing store results and operations, new store openings, store remodelings and/or comparable store sales growth; and financial ratios (including, without limitation, those measuring liquidity, activity, profitability or leverage).

The HR Committee, in its discretion, may, within the time prescribed by Section 162(m), adjust or modify the calculation of these performance criteria for any performance period in order to prevent the dilution or enlargement of the rights of participants (a) in the event of, or in anticipation of, any unusual or extraordinary corporate item, transaction, event or development or (b) in recognition of, or in anticipation of, any other unusual or nonrecurring events affecting the Company, or the financial statements of the Company, or in response to, or in anticipation of, changes in applicable laws, regulations, accounting principles or business conditions.

Nothing in these terms precludes the HR Committee from making any payments or granting any awards whether or not such payments or awards qualify for tax deductibility under Section 162(m).

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PROPOSAL 4: APPROVAL OF THE AMENDED AND RESTATED COACH, INC. 2010 STOCK INCENTIVE PLAN  

Federal Income Tax Consequences

The following discussion summarizes U.S. federal tax treatment of awards granted under the Amended Plan under federal tax laws currently in effect. The rules governing the tax treatment of awards are quite technical and the following discussion is necessarily general in nature and does not purport to be complete. The statutory provisions and interpretations described below are, of course, subject to change, and their application may vary in individual circumstances. Award holders are encouraged to seek professional tax advice when exercising awards under the Amended Plan.

Non-Qualified Stock Options. If an optionee is granted options under the Amended Plan that constitute non-qualified stock options, the optionee will not have taxable income on the grant of the option, nor will Coach be entitled to any deduction. Generally, on exercise of non-qualified stock options, an optionee will recognize ordinary income, and Coach will be entitled to a deduction, in an amount equal to the difference between the exercise price and the fair market value of the common stock on the date of exercise. The holder’s basis for the common stock for purposes of determining gain or loss on subsequent disposition of such shares generally will be the fair market value of the common stock on the date the optionee exercises the stock option. Any subsequent gain or loss will be generally taxable as capital gains or losses.

Incentive Stock Options. There is no taxable income to an optionee when he is granted an option under the Amended Plan that constitutes an incentive stock option or when that option is exercised. However, the amount by which the fair market value of the common stock at the time of exercise exceeds the exercise price will be an “item of tax preference” for the optionee. Generally, gain realized by the optionee on the sale of an incentive stock option is taxable at capital gains rates, and no tax deduction is available to Coach, unless the optionee disposes of the common stock (A) within two years after the date of grant of the incentive stock option or (B) within one year of the date of exercise. If the shares of common stock are sold or otherwise disposed of before the end of the one-year and two-year periods specified above, the difference between the exercise price and the fair market value of the common stock on the date of the option’s exercise will be taxed at ordinary income rates, and Coach will be entitled to a deduction to the extent the optionee must recognize ordinary income. An incentive stock option exercised more than three months after an optionee retires, other than by reason of death or disability, will be taxed as a non-qualified stock option, and the optionee will have been deemed to have received income on the exercise taxable at ordinary income rates. Coach will be entitled to a tax deduction equal to the ordinary income, if any, realized by the optionee.

Restricted Stock. An award holder will generally not have income upon the grant of restricted stock unless an election under Section 83(b) of the Code is made within 30 days of the date of grant. If a timely 83(b) election is made, then a holder will have compensation income upon the date of grant equal

to the value of the stock less the purchase price and, when the stock is sold, the holder will have capital gain or loss equal to the difference between the sales proceeds and the value of the stock on the date of grant. If the holder does not make an 83(b) election, then when the stock vests the holder will have compensation income equal to the value of the stock on the vesting date less the purchase price. When the stock is sold, the holder will have capital gain or loss equal to the sales proceeds less the value of the stock on the vesting date. Generally, any capital gain or loss will be long-term if the holder held the stock for more than one year and otherwise will be short-term. The holding period for purposes of capital gain or loss generally will commence on the date of vesting (or, if an 83(b) election is made, the date of grant).

Restricted Stock Units. An award holder will not have income upon the grant of a Restricted Stock Unit. A holder is not permitted to make a Section 83(b) election with respect to a Restricted Stock Unit award. When the Restricted Stock Unit vests, the holder will have compensation income on the vesting date in an amount equal to the fair market value of the stock on the vesting date less the purchase price, if any. When the stock is sold, the holder will have capital gain or loss equal to the sales proceeds less the value of the stock on the vesting date. Generally, any capital gain or loss will be long-term if the holder held the stock for more than one year and otherwise will be short-term.

Performance Awards. An award holder will generally recognize taxable ordinary income on the amount of cash paid or value of stock received under a performance award (including a performance stock unit award) and Coach will generally be entitled to a corresponding deduction.

Dividend Equivalents. An award holder will generally recognize taxable ordinary income on dividend equivalents as they are paid and Coach will generally be entitled to a corresponding deduction.

Stock Payments. An award holder will generally recognize taxable ordinary income on the fair market value of the stock delivered as payment of bonuses or other compensation under the Amended Plan and Coach will generally be entitled to a corresponding deduction.

Deferred Stock. An award holder will generally recognize taxable ordinary income on the fair market value of the shares of stock on the date such shares are delivered under a deferred stock award and Coach will generally be entitled to a corresponding deduction.

Deferred Stock Units. An award holder will generally recognize taxable ordinary income on the fair market value of the shares of stock on the date such shares are delivered under a deferred stock unit award and Coach will generally be entitled to a corresponding deduction.

Stock Appreciation Rights. No taxable income is realized on the receipt of a stock appreciation right, but on exercise of the

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stock appreciation right the fair market value of the common stock (or cash in lieu of common stock) received must be treated as compensation taxable as ordinary income to the award holder in the year of the exercise. Coach will be entitled to a deduction for compensation paid in the same amount which the award holder realized as ordinary income.

Section 162(m) of the Code. In general, under Section 162(m) of the Code, income tax deductions of publicly-held corporations may be limited to the extent total compensation (including base salary, annual bonus, stock option exercises and non-qualified benefits) for certain executive officers exceeds $1.0 million (less the amount of any “excess parachute payments” as defined in Section 280G of the Code) in any taxable year of the corporation. However, under Section 162(m), the deduction limit does not apply to certain “performance-based” compensation. Stock options and SARs will satisfy the “performance-based” exception if (A) the awards are made by a qualifying compensation committee, (B) the Amended Plan sets the maximum number of shares of common stock that can be granted to any person within a specified period and (C) the compensation is based solely on an increase in the common stock price after the grant date. The Amended Plan has been designed to permit the HR Committee to grant stock options which will qualify as “performance-based compensation.” PSUs are also intended

to qualify as “performance-based” to the extent the performance requirements and other terms satisfy the requirements described above. As noted above, however, while the HR Committee considers the potential impact of Section 162(m) on our executive compensation decisions, the HR Committee may approve compensation under the Amended Plan that does not meet the deductibility requirements of Section 162(m) in order to maintain competitive executive compensation packages and to continue to attract talented leaders. In addition, because of the fact-based nature of the performance-based compensation exception and the limited amount of applicable binding guidance, we cannot guarantee that compensation granted under the Amended Plan that is intended to comply with the performance-based compensation exception under Section 162(m) will in fact so qualify.

The foregoing is only a summary of the effect of federal income taxation upon the participant and Coach with respect to the awards granted under the Amended Plan. It does not purport to be complete and does not discuss the tax consequences arising in the context of a participant’s death or the income tax laws of any municipality, state or foreign country in which the participant’s income or gain may be taxable.

Incorporation by Reference

The foregoing is only a summary of the Amended Plan and is qualified in its entirety by reference to its full text, a copy of which is attached hereto as Appendix B.

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CERTAIN RELATIONSHIPS AND RELATED
TRANSACTIONS

Transactions with Related Persons

Andrea Guerra was elected as a Director of the Company on February 4, 2015 by the Board. Mr. Guerra was the Chief Executive Officer of Luxottica Group S.p.A. (“Luxottica”), the Company’s eyewear licensee since 2012, from July 2004 to September 2014. During fiscal year 2015, the Company received approximately $9 million in royalty payments from

Luxottica and the Company purchased approximately $12.1 million in goods from Luxottica. Mr. Guerra had no direct or indirect interest in the transactions other than such as may be deemed to have existed due to his previous position as an executive officer of Luxottica.

Policies and Procedures for Related Person Transactions

Coach has instituted policies and procedures for the review, approval and ratification of “related person” transactions as defined under the rules and regulations of the Securities Exchange Act of 1934 (the “Exchange Act”). Our Global Business Integrity Program, which is available on our website (www.coach.com) under “About Us,” requires our Directors and employees to avoid “any situation that creates or appears to create a conflict of interest between personal interests and the interests of Coach.” This prohibition on conflicts of interest under the Program includes any related person transaction unless properly approved.

Under Coach’s Corporate Governance Principles, which are also available on our website (www.coach.com), potential conflicts of interest (including related party transactions) must be reviewed and approved by the following individuals: (1) in the case of a transaction involving a Director of Coach, by the independent Chairman of the Board or the Lead Outside Director, as applicable, and the Chief Executive Officer, and if a significant conflict of interest exists and cannot be resolved, the Director will be asked to resign; (2) in the case of a transaction involving the Chief Executive Officer, President, a divisional President or a Global Head or Senior Vice President, by the full Board of Directors; and (3) in the case of a transaction involving any other officer of Coach, by the Chief Executive Officer.

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OTHER INFORMATION

Section 16(a) Beneficial Ownership Reporting Compliance

Section 16(a) of the Exchange Act requires Coach’s executive officers, Directors and persons who beneficially own more than 10% of our common stock to file initial reports of ownership and reports of changes in ownership with the Securities and Exchange Commission. Such persons are required by Commission regulations to furnish Coach with copies of all Section 16(a) forms filed by such persons. Based solely on Coach’s review of such forms furnished to Coach

and written representations from certain reporting persons, Coach believes that all filing requirements applicable to its executive officers, Directors and more than 10% stockholders were complied with during fiscal year 2015, with the exception a Form 4 filing on March 11, 2015 reporting the vesting of Restricted Stock Units for Mr. Cohen on March 5, 2015, which was filed late due to an administrative error.

Communicating with the Board

Coach has adopted a policy which permits stockholders and interested parties to contact the Board of Directors. To report complaints or concerns about Coach’s accounting, internal accounting controls, auditing or legal matters directly to Coach’s Board of Directors and/or Audit Committee, stockholders may call 1-800-396-1807, which is manned by an independent service taking confidential messages on behalf of Coach. Complaints or concerns relating to Coach’s accounting, internal accounting controls or auditing matters

will be referred to Coach’s Audit Committee. Other relevant legal or ethical concerns will be referred to the independent Chairman of Coach’s Board, who is also currently the Chair of the GN Committee. The status of all outstanding concerns addressed to the independent Chairman or the Audit Committee Chair will be reported to the Directors on at least a quarterly basis. Further information on this policy is available to security holders on Coach’s web site, www.coach.com, through the Corporate Governance page.

Stockholder Proposals for the 2016 Annual Meeting

Coach’s Bylaws currently provide that in order for a stockholder to nominate a candidate for election as a Director at an Annual Meeting of Stockholders or propose business for consideration at such meeting, written notice complying with the requirements set forth in our Bylaws generally must be delivered to the Secretary of Coach, at Coach’s principal executive office, not later than 5:00 p.m., Eastern time, on the 120th day, and not earlier than the 150th day, prior to the first anniversary of the date of the proxy statement for the preceding year’s Annual Meeting. Accordingly, a stockholder nomination or proposal intended to be considered at the 2016 Annual Meeting must be received by the Secretary after April 28,

2016, and no later than May 28, 2016. Nominations or proposals should be mailed to Coach, Inc., to the attention of Coach’s Secretary, Todd Kahn, 516 West 34th Street, New York, New York 10001. In addition, if you wish to have your proposal considered for inclusion in Coach’s 2016 proxy statement, we must receive it no later than May 28, 2016. Except as required by applicable law, Coach will consider only proposals meeting the requirements of the applicable federal securities laws, the Commission rules promulgated thereunder and Coach’s Bylaws. A copy of the Bylaws may be obtained from Todd Kahn, Coach’s Secretary, by written request to the same address.

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OTHER INFORMATION  

Other Business

Coach’s Board of Directors does not presently intend to bring any other business before the meeting and, so far as is known to the Board, no matters are to be brought before the meeting except as specified in the notice of the meeting. As to any business other than as specified in the notice of the meeting

that may properly come before the meeting, however, it is intended that proxies will be voted in respect thereof in accordance with the discretion of the persons voting such proxies.

Coach’s Form 10-K and Other Matters

A copy of Coach’s Annual Report on Form 10-K for the fiscal year ended June 27, 2015, as filed with the Securities and Exchange Commission, will be sent to any stockholder, without charge, by regular mail or by e-mail upon written request addressed to Coach, to the attention of the Investor Relations Department, 516 West 34th Street, New York, New York 10001. You also may obtain our Annual Report on Form 10-K over the Internet at the Securities and Exchange Commission’s website, www.sec.gov, or at www.coach.com by clicking on “About Us,” then “Investor Relations” and following the link from our “SEC Filings” page.

To the extent that this proxy statement is incorporated by reference into any of our other filings under the Securities Act of 1933 or the Securities Exchange Act of 1934, the sections of this proxy statement titled Human Resources Committee Report, and Audit Committee Report (to the extent permitted by the rules of the SEC) will not be deemed incorporated, unless specifically provided otherwise in such filing. No information contained on our website, www.coach.com, is intended to be included as part of, or incorporated by reference into, this proxy statement.

Expenses of Solicitation

This solicitation is being made by mail, but may also be made by telephone or in person by Coach’s officers and employees (without additional compensation). Coach will pay the cost of soliciting proxies for the Annual Meeting, including the cost of mailing. Coach will reimburse brokerage firms, nominees, custodians and fiduciaries for their out-of-pocket expenses

for forwarding proxy materials to beneficial owners and seeking instruction with respect thereto. The Company has engaged Okapi Partners LLC to solicit the proxies of certain stockholders for the Annual Meeting for a fee of $7,500 plus reasonable out-of-pocket expenses.

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APPENDIX A

RECONCILIATION OF GAAP AND NON-GAAP FINANCIAL
MEASURES

The Company’s reported results are presented in accordance with U.S. Generally Accepted Accounting Principles (“GAAP”). The reported gross profit, operating income and diluted earnings per share in fiscal 2015 and 2014 and operating income and diluted earnings per share in fiscal 2013 reflect certain items which affect the comparability of our results.

In addition, the reported net sales, operating income and diluted earnings per share in fiscal 2015 and fiscal 2014, and diluted earnings per share in fiscal 2013 were adjusted for annual and/or long-term incentive plan evaluation purposes. The following tables reconcile the “as reported” results to “adjusted” results excluding these items.

ADJUSTMENTS FOR ANNUAL INCENTIVE PLAN EVALUATION
Fiscal 2015
 
Net
Sales
(in millions)
Gross
Profit
(in millions)
Operating
Income
(in millions)
Diluted
Earnings
Per Share
As Reported: (GAAP Basis)
$
  4,191.6
 
$
  2,908.6
 
$
  618.0
 
$
  1.45
 
Excluding items affecting comparability
 
N/A
 
 
9.7
 
 
170.5
 
 
0.47
 
Adjusted: (Non-GAAP Basis as reported in Form 10-K)
 
4,191.6
 
 
2,918.3
 
 
788.5
 
 
1.92
 
ADJUSTMENTS FOR ANNUAL INCENTIVE PLAN EVALUATION
Fiscal 2014
 
Net
Sales
(in millions)
Gross
Profit
(in millions)
Operating
Income
(in millions)
Diluted
Earnings
Per Share
As Reported: (GAAP Basis)
$
  4,806.2
 
$
  3,297.0
 
$
  1,120.1
 
$
  2.79
 
Excluding items affecting comparability
 
N/A
 
 
82.2
 
 
131.5
 
 
0.31
 
Adjusted: (Non-GAAP Basis as reported in Form 10-K)
 
4,806.2
 
 
3,379.2
 
 
1,251.6
 
 
3.10
 
Adjustment for annual incentive award measurement
 
(4.3
)
 
N/A
 
 
7.8
 
 
0.03
 
Adjusted: (Non-GAAP Basis for award measurement)
 
4,801.9
 
 
N/A
 
 
1,259.4
 
 
3.13
 
ADJUSTMENTS FOR ANNUAL INCENTIVE PLAN EVALUATION
Fiscal 2013
 
Operating
Income
(in millions)
Diluted
Earnings
Per Share
As Reported: (GAAP Basis)
$
  1,524.5
 
$
  3.61
 
Excluding items affecting comparability
 
53.2
 
 
0.11
 
Adjusted: (Non-GAAP Basis as reported in Form 10-K)
 
1,577.7
 
 
3.73
 
Adjustment for annual incentive award measurement
 
 
 
 
0.02
 
Adjusted: (Non-GAAP Basis for award measurement)
 
 
 
 
3.75
 
ADJUSTMENTS FOR LONG-TERM INCENTIVE PLAN EVALUATION
FY15-17 PRSU Second Tranche
 
FY15 International Sales (in millions)
As Reported: (GAAP Basis)
 
$          1,622.0
 
Adjustment for long-term incentive award measurement
 
92.9
 
Adjusted Measure
 
1,714.9
 

These non-GAAP performance measures were used by management to conduct and evaluate its business during its regular review of operating results for the periods affected. Management and the Company’s Board utilized these non-GAAP measures to make decisions about the uses of Company resources, analyze performance between periods, develop internal projections and measure management performance. The Company’s primary internal financial reporting excluded these items affecting comparability. In addition, the HR Committee of the Company’s Board used

these non-GAAP measures when setting and assessing achievement of incentive compensation goals.

We believe these non-GAAP measures are useful to investors in evaluating the Company’s ongoing operating and financial results and understanding how such results compare with the Company’s historical performance. In addition, we believe excluding the items affecting comparability assists investors in developing expectations of future performance. These items affecting comparability do not represent the Company’s direct, ongoing business operations. By providing the non-GAAP

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measures, as a supplement to GAAP information we believe we are enhancing investors’ understanding of our business and our results of operations. The non-GAAP financial measures are limited in their usefulness and should be considered in addition to, and not in lieu of, U.S. GAAP financial measures. Further, these non-GAAP measures may be unique to the Company, as they may be different from non-GAAP measures used by other companies.

Fiscal 2015 Items

Transformation and Other Actions

In fiscal 2015, the Company incurred restructuring and transformation related charges of $145.9 million under its multi-year Transformation Plan, as announced in the fourth quarter of fiscal 2014. The charges largely related to the Company’s North America business, and include organizational efficiency and fleet related costs, including impairment, accelerated depreciation and severance related to store closures. The charges recorded in selling, general and administrative expenses and cost of sales were $140.9 million and $5.0 million, respectively. The Company believed that in order to reflect the direct results of the normal, ongoing business operations, the restructuring and transformation related charges needed to be adjusted. This exclusion is consistent with the way management views its results. The Company reported non-GAAP results in its fiscal 2015 Form 10-K excluding this item.

Acquisition-Related Charges

In fiscal 2015, the Company acquired the Stuart Weitzman brand. The costs associated with the acquisition as well as certain short-term purchase accounting impacts have been excluded in the calculation of non-GAAP metrics as reported in its fiscal 2015 Form 10-K. The charges recorded in selling, general and administrative expenses and cost of sales were $19.9 million and $4.7 million, respectively.

FY15-17 PRSUs: Second Tranche

Reported International Net Sales was adjusted primarily to exclude the impact of any foreign currency.

Fiscal 2014 Items

Transformation and Other Actions

In fiscal 2014, the Company incurred restructuring and transformation related charges of $131.5 million under its multi-year Transformation Plan. The charges are primarily associated with the Company’s North America business, and relate to inventory and fleet related costs, including impairment, accelerated depreciation and severance related to store closures. The charges recorded in cost of sales and selling, general and administrative expenses were $82.2 million and $49.3 million, respectively. The Company reported non-GAAP results in its fiscal 2014 Form 10-K excluding this item.

Adjustments for Award Measurement

For Annual Incentive Plan purposes, the Company increased reported diluted earnings per share by $0.03/share to adjust for the lower than expected number of shares repurchased during the year. The Company also adjusted Net Sales and Operating Income for results not contemplated when annual incentive targets were set.

Fiscal 2013 Items

Restructuring and Transformation

In fiscal 2013, the Company incurred restructuring and transformation related charges of $53.2 million. The charges include the strategic reassessment of the Reed Krakoff business, streamlining our organizational model and reassessing the fleet of our retail stores and inventories. The Company believed that in order to reflect the direct results of the normal, ongoing business operations, the restructuring and transformation related charges needed to be adjusted. This exclusion is consistent with the way management views its results. The Company reported non-GAAP results in its fiscal 2013 Form 10-K excluding this item.

Adjustments for Award Measurement

For Annual Incentive Plan purposes, the Company increased reported diluted earnings per share by $0.02/share to adjust for the lower than expected number of shares repurchased during the year.

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APPENDIX B

AMENDED AND RESTATED
COACH, INC.
2010 STOCK INCENTIVE PLAN
(Amended and Restated as of September 18, 2015)

Article 1.

PURPOSE AND HISTORY

The purpose of this Amended and Restated Coach, Inc. 2010 Stock Incentive Plan (Amended and Restated as of September 18, 2015) (as it may be further amended from time to time, the “Plan”) is to promote the success and enhance the value of Coach, Inc. (the “Company”) by linking the individual interests of Employees, Consultants and Directors to those of Company stockholders and by providing such individuals with an incentive for outstanding performance to generate superior returns to Company stockholders. The Plan is further intended to provide flexibility to the Company in its ability to motivate, attract, and retain the services of Employees, Consultants and Directors upon whose judgment, interest, and special effort the successful conduct of the Company’s operation is largely dependent.

This Plan constitutes a complete amendment, restatement and continuation of the Coach, Inc. 2010 Stock Incentive Plan

(formerly known as the Coach, Inc. 2010 Incentive Award Plan), as amended, which was originally adopted by the Board on September 17, 2010, and approved by the Company’s stockholders on November 3, 2010, and which was subsequently amended and restated in its entirety as the Amended and Restated Coach, Inc. 2010 Stock Incentive Plan, which amendment and restatement was adopted by the Board on September 19, 2014 (the “2014 Restatement Effective Date”), and approved by the Company’s stockholders on November 6, 2014. In the event that the Company’s stockholders do not approve this Plan, the Plan will continue in full force and effect on its terms and conditions as in effect immediately prior to the date that the Plan (as amended and restated herein) is approved by the Board.

Article 2.

DEFINITIONS AND CONSTRUCTION

Wherever the following terms are used in the Plan they shall have the meanings specified below, unless the context clearly indicates otherwise. The singular pronoun shall include the plural where the context so indicates.

2.1Administrator” shall mean the entity that conducts the general administration of the Plan as provided in Article 13. With reference to the duties of the Committee under the Plan which have been delegated to one or more persons pursuant to Section 13.6, or as to which the Board has assumed, the term “Administrator” shall refer to such person(s) unless the Committee or the Board has revoked such delegation or the Board has terminated the assumption of such duties.
2.2Affiliate” shall mean (a) Subsidiary; and (b) any domestic eligible entity that is disregarded, under Treasury Regulation Section 301.7701-3, as an entity separate from either (i) the Company or (ii) any Subsidiary.
2.3Applicable Accounting Standards” shall mean Generally Accepted Accounting Principles in the United States, International Financial Reporting Standards or such other accounting principles or standards as may apply to the Company’s financial statements under United States federal securities laws from time to time.
2.4Applicable Law” shall mean any applicable law, including, without limitation” (a) provisions of the Code, the Securities Act, the Exchange Act and any rules or regulations thereunder; (b) corporate, securities, tax or other laws, statutes, rules, requirements or regulations, whether federal, state, local or foreign; and (c) rules of any securities exchange or automated quotation system on which the Shares are listed, quoted or traded.
2.5Automatic Exercise Date” shall mean, with respect to an Option or a Stock Appreciation Right, the last business day of the applicable Option Term or Stock Appreciation Right Term that was initially established by the Administrator for such Option or Stock

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Appreciation Right (e.g., the last business day prior to the tenth anniversary of the date of grant of such Option or Stock Appreciation Right if the Option or Stock Appreciation Right initially had a ten-year Option Term or Stock Appreciation Right Term, as applicable).

2.6Award” shall mean an Option, a Restricted Stock award, a Restricted Stock Unit award, a Performance Award, a Dividend Equivalents award, a Deferred Stock award, a Deferred Stock Unit award, a Stock Payment award or a Stock Appreciation Right, which may be awarded or granted under the Plan (collectively, “Awards”).
2.7Award Agreement” shall mean any written notice, agreement, terms and conditions, contract or other instrument or document evidencing an Award, including through electronic medium, which shall contain such terms and conditions with respect to an Award as the Administrator shall determine consistent with the Plan.
2.8Award Limit” shall mean with respect to Awards that shall be payable in Shares or in cash, as the case may be, the respective limit set forth in Section 3.3.
2.9Board” shall mean the Board of Directors of the Company.
2.10Change in Control” shall mean and includes each of the following:
(a)A “Person” (which term, for purposes of this Section 2.10, shall have the meaning it has when it is used in Section 13(d) of the Exchange Act, but shall not include the Company, any underwriter temporarily holding securities pursuant to an offering of such securities, any trustee or other fiduciary holding securities under an employee benefit plan of the Company, or any corporation owned, directly or indirectly, by the stockholders of the Company in substantially the same proportions as their ownership of Voting Stock of the Company) is or becomes the Beneficial Owner (as defined in Rule 13d-3 promulgated under the Exchange Act), directly or indirectly, of Voting Stock representing thirty percent (30%) or more of the combined voting power of the Company’s then outstanding securities; or
(b)The Company consummates a reorganization, merger or consolidation of the Company or the Company sells, or otherwise disposes of, all or substantially all of the Company’s property and assets, or the stockholders of the Company approve a liquidation or dissolution of the Company (other than a reorganization, merger, consolidation or sale which would result in all or substantially all of the beneficial owners of the Voting Stock of the Company outstanding immediately prior thereto continuing to beneficially own, directly or indirectly (either by remaining outstanding or by being converted into voting securities of the resulting

entity), more than fifty percent (50%) of the combined voting power of the voting securities of the Company or such entity resulting from the transaction (including, without limitation, an entity which as a result of such transaction owns the Company or all or substantially all of the Company’s property or assets, directly or indirectly) outstanding immediately after such transaction in substantially the same proportions relative to each other as their ownership immediately prior to such transaction); or

(c)During any period of 12 consecutive months, individuals who, at the beginning of such period, constitute the Board together with any new Director(s) (other than a Director designated by a person who shall have entered into an agreement with the Company to effect a transaction described in Section 2.10(a) or Section 2.10(b)) whose election by the Board or nomination for election by the Company’s stockholders was approved by a vote of at least a majority of the Directors then still in office who either were Directors at the beginning of the 12-month period or whose election or nomination for election was previously so approved, cease for any reason to constitute a majority thereof.
2.11Code” shall mean the Internal Revenue Code of 1986, as amended from time to time, together with the regulations and official guidance promulgated thereunder.
2.12Committee” shall mean the Human Resources Committee of the Board, or another committee or subcommittee of the Board, appointed as provided in Section 13.1.
2.13Common Stock” shall mean the common stock of the Company, par value $0.01 per share.
2.14Company” shall mean Coach, Inc., a Maryland corporation.
2.15Consultant” shall mean any consultant or advisor engaged to provide services to the Company or any Affiliate who qualifies as a consultant under the applicable rules of the Securities and Exchange Commission for registration of shares on a Form S-8 Registration Statement.
2.16Covered Employee” shall mean any Employee who is, or could be, a “covered employee” within the meaning of Section 162(m) of the Code.
2.17Deferred Stock” shall mean a right to receive Shares awarded under Section 10.4.
2.18Deferred Stock Unit” shall mean a right to receive Shares awarded under Section 10.5.
2.19Director” shall mean a member of the Board, as constituted from time to time.

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2.20Director Limit” shall have the meaning set forth in Section 4.6.
2.21Dividend Equivalent” shall mean a right to receive the equivalent value (in cash or Shares) of dividends paid on Shares, awarded under Section 10.2.
2.22DRO” shall mean a domestic relations order as defined by the Code or Title I of the Employee Retirement Income Security Act of 1974, as amended from time to time, or the rules thereunder.
2.23Effective Date” shall mean the date the Plan (as amended and restated herein) is approved by the Board, subject to approval of the Plan by the Company’s stockholders.
2.24Eligible Individual” shall mean any Employee, Consultant or Director designated by the Administrator as eligible to receive an Award or Awards under the Plan, including any officer or key Employee of the Company and all other Employees of the Company.
2.25Employee” shall mean any officer or other employee (as determined in accordance with Section 3401(c) of the Code and the Treasury Regulations thereunder) of the Company or of any Affiliate, but shall not include any person whose services with the Company are performed pursuant to a contract or arrangement that purports to treat the individual as an independent contractor even if such individual is later determined (by judicial action or otherwise) to have been a common law employee of the Company rather than an independent contractor.
2.26Equity Restructuring” shall mean a nonreciprocal transaction between the Company and its stockholders, such as a stock dividend, stock split, spin-off, rights offering or recapitalization through a large, nonrecurring cash dividend, that affects the number or kind of shares of Common Stock (or other securities of the Company) or the share price of Common Stock (or other securities) and causes a change in the per-share value of the Common Stock underlying outstanding Awards.
2.27Exchange Act” shall mean the Securities Exchange Act of 1934, as amended from time to time.
2.28Expiration Date” shall have the meaning given to such term in Section 14.1.
2.29Fair Market Value” shall mean, as of any given date, the closing sales price for a share of Common Stock as quoted on the New York Stock Exchange (or on any national securities exchange on which the Common Stock is then listed) for such date or, if there is no closing sales price for a share of Common Stock on the date in question, the closing sales price for a share of

Common Stock on the last preceding date for which such quotation exists, as reported in The Wall Street Journal or such other source as the Administrator deems reliable.

2.30Full Value Award” shall mean any Award other than an Option or a Stock Appreciation Right, and that is settled by the issuance of Shares.
2.31Greater Than 10% Stockholder” shall mean an individual then owning (within the meaning of Section 424(d) of the Code) more than 10% of the total combined voting power of all classes of stock of the Company or any Affiliate corporation (as defined in Section 424(f) of the Code) or parent corporation thereof (as defined in Section 424(e) of the Code).
2.32Holder” shall mean a person who has been granted an Award.
2.33Incentive Stock Option” shall mean an Option that is intended to qualify as an incentive stock option and conforms to the applicable provisions of Section 422 of the Code.
2.34Non-Employee Director” shall mean a Director of the Company who is not an Employee.
2.35Non-Employee Director Equity Compensation Policy” shall have the meaning set forth in Section 4.6.
2.36Non-Qualified Stock Option” shall mean an Option that is not an Incentive Stock Option.
2.37Option” shall mean a right to purchase Shares at a specified exercise price, granted under Article 6. An Option shall be either a Non-Qualified Stock Option or an Incentive Stock Option; provided, however, that Options granted to Consultants and Non-Employee Directors shall only be Non-Qualified Stock Options.
2.38Option Term” shall have the meaning set forth in Section 6.4.
2.39Performance Award” shall mean a cash bonus award, stock bonus award, performance award or incentive award that is paid in cash, Shares or a combination of both, awarded under Section 10.1.
2.40Performance-Based Compensation” shall mean any compensation that is intended to qualify as “performance-based compensation” as described in Section 162(m)(4)(C) of the Code.
2.41Performance Criteria” shall mean the criteria (and adjustments) that the Committee selects for an Award for purposes of establishing the Performance Goal or Performance Goals for a Performance Period, determined as follows:
(a)The Performance Criteria that shall be used to establish Performance Goals are limited to the following: net earnings or losses (either before or after one or more of the following: interest, taxes,

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depreciation and amortization); economic value added (as determined by the Committee); gross or net sales or revenue; net income (either before or after taxes); adjusted net income; operating earnings, income or profit (either before or after taxes); cash flow (including, but not limited to, operating cash flow and free cash flow); funds from operations or funds available for distributions; return on assets or net assets; return on capital (or invested capital) and cost of capital; return on investment; return on stockholders’ equity; total stockholder return; return on sales; gross or net profit or operating margin; costs, reduction in costs, and cost control measures or savings; productivity; expenses; operating efficiency; average daily transaction value (including, without limitation, average dollars per transaction); working capital; earnings or diluted earnings per share; adjusted earnings or loss per Share; price per Share or dividends per Share (or appreciation in and/or maintenance of such price or dividends); revenue growth or product revenue growth; sales or market share, market penetration or other performance measures with respect to specific designated products or product groups and/or specific geographic areas or business units; economic value added models or similar metrics; regulatory achievements or compliance (including, without limitation, regulatory body approval for commercialization of a product); implementation or completion of critical projects or processes; licensing revenue; brand recognition/acceptance; inventory turns or cycle time and supply chain achievements (including, without limitation, establishing relationships with manufacturers or suppliers of component materials and manufacturers of the Company’s products); strategic initiatives (including, without limitation, with respect to market penetration, geographic business expansion, manufacturing, commercialization, production and productivity, customer satisfaction and growth, employee satisfaction, recruitment and retention of personnel, human resources management, supervision of litigation and other legal matters, information technology, strategic partnerships and transactions (including acquisitions, dispositions, joint ventures, in-licensing and out-licensing of intellectual property, and establishment of relationships with commercial entities with respect to the marketing, distribution and sale of Company products, and factoring transactions, research and development and related activity, and financial or other capital raising transactions)); new or existing store results and operations, new store openings, store remodelings and/or comparable store sales growth; and financial ratios (including, without limitation, those measuring liquidity, activity,

profitability or leverage), any of which may be measured either in absolute terms or as compared to any incremental increase or decrease or as compared to results of a peer group or to market performance indicators or indices.

(b)The Administrator may, in its sole discretion, provide that one or more objectively determinable adjustments shall be made to one or more of the Performance Goals. Such adjustments may include one or more of the following: items related to a change in accounting principle; items relating to financing activities; expenses for restructuring or productivity initiatives; other non-operating items; items related to acquisitions; items attributable to the business operations of any entity acquired by the Company during the Performance Period; items related to the disposal of a business or segment of a business; items related to discontinued operations that do not qualify as a segment of a business under Applicable Accounting Standards; items attributable to any stock dividend, stock split, combination or exchange of stock occurring during the Performance Period; any other items of significant income or expense which are determined to be appropriate adjustments; items relating to unusual or extraordinary corporate transactions, events or developments; items related to amortization of acquired intangible assets; items that are outside the scope of the Company’s core, on-going business activities; items related to acquired in-process research and development; items relating to changes in tax laws; items relating to major licensing or partnership arrangements; items relating to asset impairment charges; items relating to gains or losses for litigation, arbitration and contractual settlements; items attributable to expenses incurred in connection with a reduction in force or early retirement initiative; or items relating to any other unusual or nonrecurring events or changes in Applicable Law, accounting principles or business conditions. For all Awards intended to qualify as Performance-Based Compensation, such determinations shall be made within the time prescribed by, and otherwise in compliance with, Section 162(m) of the Code.
2.42Performance Goals” shall mean, for a Performance Period, one or more goals established in writing by the Administrator for the Performance Period based upon one or more Performance Criteria. Depending on the Performance Criteria used to establish such Performance Goals, the Performance Goals may be expressed in terms of overall Company performance or the performance of a Subsidiary, division, business

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unit, or an individual. The achievement of each Performance Goal shall be determined, to the extent applicable, with reference to Applicable Accounting Standards.

2.43Performance Period” shall mean one or more periods of time, which may be of varying and overlapping durations, as the Administrator may select, over which the attainment of one or more Performance Goals will be measured for the purpose of determining a Holder’s right to, and the payment of, an Award.
2.44Performance Stock Unit” shall mean a Performance Award awarded under Section 10.1 which is denominated in units of value including dollar value of shares of Common Stock.
2.45Permitted Transferee” shall mean, with respect to a Holder, any “family member” of the Holder, as defined in the instructions to Form S-8 Registration Statement under the Securities Act, after taking into account Applicable Law.
2.46Plan” has the meaning set forth in Article 1.
2.47Prior Plans” shall mean the Coach, Inc. 2004 Stock Incentive Plan (Amended and Restated Effective May 8, 2008) and the Coach, Inc. 2000 Stock Incentive Plan (Amended and Restated as of August 9, 2001), as such plans may be amended from time to time.
2.48Program” shall mean any program adopted by the Administrator pursuant to the Plan containing the terms and conditions intended to govern a specified type of Award granted under the Plan and pursuant to which such type of Award may be granted under the Plan.
2.49Restricted Stock” shall mean Common Stock awarded under Article 8 that is subject to certain restrictions and may be subject to risk of forfeiture or repurchase.
2.50Restricted Stock Units” shall mean the right to receive Shares awarded under Article 9.
2.51Securities Act” shall mean the Securities Act of 1933, as amended.
2.52Share” shall mean a share of Common Stock.
2.53Share Limit” shall mean the aggregate number of Shares set forth in Section 3.1(a), as adjusted pursuant to Sections 3.1(b) and (c).
2.54Stock Appreciation Right” shall mean a stock appreciation right granted under Article 11.
2.55Stock Appreciation Right Term” shall have the meaning set forth in Section 11.4.
2.56Stock Payment” shall mean (a) a payment in the form of Shares, or (b) an option or other right to purchase Shares, as part of a bonus, deferred compensation or other arrangement, awarded under Section 10.3.
2.57Subsidiary” shall mean any entity (other than the Company), whether domestic or foreign, in an unbroken chain of entities beginning with the Company if each of the entities other than the last entity in the unbroken chain beneficially owns, at the time of the determination, securities or interests representing at least fifty percent (50%) of the total combined voting power of all classes of securities or interests in one of the other entities in such chain.
2.58Substitute Award” shall mean an Award granted under the Plan upon the assumption of, or in substitution for, outstanding equity awards previously granted by a company or other entity in connection with a corporate transaction, such as a merger, combination, consolidation or acquisition of property or stock; provided, however, that in no event shall the term “Substitute Award” be construed to refer to an award made in connection with the cancellation and repricing of an Option or Stock Appreciation Right.
2.59Termination of Service” shall mean:
(a)As to a Consultant, the time when the engagement of a Holder as a Consultant to the Company or any Affiliate is terminated for any reason, with or without cause, including, without limitation, by resignation, discharge, death or retirement, but excluding terminations where the Consultant simultaneously commences or remains in employment or service with the Company or any Affiliate.
(b)As to a Non-Employee Director, the time when a Holder who is a Non-Employee Director ceases to be a Director for any reason, including, without limitation, a termination by resignation, failure to be elected, death or retirement, but excluding terminations where the Holder simultaneously commences or remains in employment or service with the Company or any Affiliate.
(c)As to an Employee, the time when the employee-employer relationship between a Holder and the Company or any Affiliate is terminated for any reason, including, without limitation, a termination by resignation, discharge, death, disability or retirement; but excluding terminations where the Holder simultaneously commences or remains in employment or service with the Company or any Affiliate.

The Administrator, in its sole discretion, shall determine the effect of all matters and questions relating to Terminations of Service, including, without limitation, the question of whether a Termination of Service resulted from a discharge for cause and all questions of whether particular leaves of absence constitute a Termination of Service; provided, however, that, with respect to Incentive Stock Options, unless the Administrator otherwise provides in the terms of the Program, the Award Agreement or otherwise, or as otherwise required

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by Applicable Law, a leave of absence, change in status from an employee to an independent contractor or other change in the employee-employer relationship shall constitute a Termination of Service only if, and to the extent that, such leave of absence, change in status or other change interrupts employment for the purposes of Section 422(a)(2) of the Code and the then-applicable regulations and revenue rulings under

said Section. For purposes of the Plan, a Holder’s employee-employer relationship or consultancy relations shall be deemed to be terminated in the event that the Affiliate employing or contracting with such Holder ceases to remain an Affiliate following any merger, sale of stock or other corporate transaction or event (including, without limitation, a spin-off).

Article 3.

SHARES SUBJECT TO THE PLAN

3.1Number of Shares.
(a)Subject to Section 14.2 and Section 3.1(b), the aggregate number of Shares which may be issued or transferred pursuant to Awards under the Plan shall be 49,900,000 Shares; provided, however, that such aggregate number of Shares available for issuance under the Plan shall be reduced by (x) two (2) Shares for each Share delivered in settlement of any Full Value Award granted under the Plan prior to the 2014 Restatement Effective Date and settled by the issuance of Shares prior to, on or following the 2014 Restatement Effective Date and (y) 2.45 Shares for each Share delivered in settlement of any Full Value Award granted under the Plan on or following the 2014 Restatement Effective Date.
(b)If any Shares subject to an Award that is not a Full-Value Award are forfeited or expire or such Award is settled for cash (in whole or in part), the Shares subject to such Award shall, to the extent of such forfeiture, expiration or cash settlement, again be available for future grants of Awards under the Plan. To the extent that a Full-Value Award is forfeited or expires or such Full-Value Award is settled for cash (in whole or in part), the Shares available under the Plan shall be increased by (x) two (2) Shares for each Share subject to any such Full-Value Award granted under the Plan prior to the 2014 Restatement Effective Date that is forfeited, expired or settled in cash prior to, on or following the 2014 Restatement Effective Date and (y) 2.45 Shares for each Share subject to any such Full-Value Award granted under the Plan on or following the 2014 Restatement Effective Date that is forfeited, expired or settled in cash. Notwithstanding anything to the contrary contained herein, the following Shares shall not be added to the Shares authorized for grant under Section 3.1(a) and will not be available for future grants of Awards under the Plan: (i) Shares tendered by a Holder or withheld by the Company in payment of the exercise price of an Option; (ii) Shares tendered by the Holder or withheld by the Company to satisfy any tax withholding obligation with respect to an Award; (iii) Shares

subject to a Stock Appreciation Right that are not issued in connection with the stock settlement of the Stock Appreciation Right on exercise thereof; and (iv) Shares purchased on the open market with the cash proceeds from the exercise of Options. Any Shares repurchased by the Company under Section 8.4 at the same price paid by the Holder so that such Shares are returned to the Company will again be available for Awards. The payment of Dividend Equivalents in cash in conjunction with any outstanding Awards shall not be counted against the shares available for issuance under the Plan. Notwithstanding the provisions of this Section 3.1(b), no Shares may again be optioned, granted or awarded if such action would cause an Incentive Stock Option to fail to qualify as an incentive stock option under Section 422 of the Code.

(c)If any Shares subject to an award under any Prior Plan are forfeited or expire or such award is settled for cash (in whole or in part), the Shares subject to such award under such Prior Plan shall, to the extent of such forfeiture, expiration or cash settlement, be available for future grants of Awards under the Plan; provided, however, that the following Shares subject to Prior Plan awards shall not be added to the Shares authorized for grant under Section 3.1(a) and will not be available for future grants of Awards under the Plan: (i) Shares tendered by a Holder or withheld by the Company in payment of the exercise price of a stock option award granted under a Prior Plan; (ii) Shares tendered by the Holder or withheld by the Company to satisfy any tax withholding obligation with respect to an award granted under a Prior Plan; (iii) Shares subject to a stock appreciation right granted under a Prior Plan that are not issued in connection with the stock settlement of the stock appreciation right on exercise thereof; and (iv) Shares purchased on the open market with the cash proceeds from the exercise of stock option awards granted under a Prior Plan. Any Shares repurchased by the Company with respect to a restricted stock award

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under any Prior Plan at the same price paid by the Holder so that such Shares are returned to the Company will be available for Awards under the Plan.

(d)Substitute Awards shall not reduce the Shares authorized for grant under the Plan. Additionally, in the event that a company acquired by the Company or any Affiliate or with which the Company or any Affiliate combines has shares available under a pre-existing plan approved by stockholders and not adopted in contemplation of such acquisition or combination, the shares available for grant pursuant to the terms of such pre-existing plan (as adjusted, to the extent appropriate, using the exchange ratio or other adjustment or valuation ratio or formula used in such acquisition or combination to determine the consideration payable to the holders of common stock of the entities party to such acquisition or combination) may be used for Awards under the Plan and shall not reduce the Shares authorized for grant under the Plan; provided that Awards using such available shares shall not be made after the date awards or grants could have been made under the terms of the pre-existing plan, absent the acquisition or combination, and shall only be made to individuals who were not employed by or providing services to the Company or its Subsidiaries immediately prior to such acquisition or combination.
3.2Stock Distributed. Any Shares distributed pursuant to an Award may consist, in whole or in part, of authorized and unissued Common Stock, treasury Common Stock or Common Stock purchased on the open market.
3.3Limitation on Number of Shares Subject to Awards. Notwithstanding any provision in the Plan to the contrary, and subject to Section 14.2, the maximum aggregate number of Shares with respect to one or more Awards that may be granted to any one person during any fiscal year shall be 1,000,000 and the maximum aggregate amount of cash that may be paid in cash during any fiscal year with respect to one or more Awards payable in cash shall be $6,000,000. To the extent required by Section 162(m) of the Code, Shares subject to Awards which are canceled shall continue to be counted against the Award Limit.
3.4Award Vesting Limitations. Notwithstanding any other provision of the Plan to the contrary, but subject to Section 14.2 of the Plan, Awards granted under the Plan shall vest no earlier than the first anniversary of the date the Award is granted; provided, however, that, notwithstanding the foregoing, Awards that result in the issuance of an aggregate of up to 5% of the shares of Common Stock available pursuant to Section 3.1(a) may be granted to any one or more Eligible Individuals without respect to such minimum vesting provisions. Nothing in this Section 3.4 shall preclude the Administrator from taking action, in its sole discretion, to accelerate the vesting of any Award in connection with or following a Holder’s death, disability, Termination of Service or the consummation of a Change in Control.

Article 4.

GRANTING OF AWARDS

4.1Participation. The Administrator may, from time to time, select from among all Eligible Individuals those to whom an Award shall be granted and shall determine the nature and amount of each Award, which shall not be inconsistent with the requirements of the Plan. Except as provided in Section 4.6 regarding the grant of Awards pursuant to the Non-Employee Director Equity Compensation Policy, no Eligible Individual shall have any right to be granted an Award pursuant to the Plan.
4.2Award Agreement. Each Award shall be evidenced by an Award Agreement that sets forth the terms, conditions and limitations for such Award, which may include the term of the Award, the provisions applicable in the event of the Holder’s Termination of Service, and the Company’s authority to unilaterally or bilaterally amend, modify, suspend, cancel or rescind an Award. Award Agreements evidencing Awards intended to qualify as Performance-Based Compensation shall contain such terms and conditions as may be necessary to meet the applicable provisions of Section 162(m) of

the Code. Award Agreements evidencing Incentive Stock Options shall contain such terms and conditions as may be necessary to meet the applicable provisions of Section 422 of the Code.

4.3Limitations Applicable to Section 16 Persons. Notwithstanding any other provision of the Plan, the Plan, and any Award granted or awarded to any individual who is then subject to Section 16 of the Exchange Act, shall be subject to any additional limitations set forth in any applicable exemptive rule under Section 16 of the Exchange Act (including Rule 16b-3 of the Exchange Act and any amendments thereto) that are requirements for the application of such exemptive rule. To the extent permitted by Applicable Law, the Plan and Awards granted or awarded hereunder shall be deemed amended to the extent necessary to conform to such applicable exemptive rule.
4.4At-Will Employment; Voluntary Participation. Nothing in the Plan or in any Program or Award Agreement

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hereunder shall confer upon any Holder any right to continue in the employ of, or as a Consultant or Director for, the Company or any Affiliate, or shall interfere with or restrict in any way the rights of the Company and any Affiliate, which rights are hereby expressly reserved, to discharge any Holder at any time for any reason whatsoever, with or without cause, and with or without notice, or to terminate or change all other terms and conditions of employment or engagement, except to the extent expressly provided otherwise in a written agreement between the Holder and the Company or any Affiliate. Participation by each Holder in the Plan shall be voluntary and nothing in the Plan shall be construed as mandating that any Eligible Individual shall participate in the Plan.

4.5Foreign Holders. Notwithstanding any provision of the Plan to the contrary, in order to comply with the laws in countries other than the United States in which the Company and its Subsidiaries operate or have Employees, Consultants or Non-Employee Directors, or in order to comply with the requirements of any foreign securities exchange, the Administrator, in its sole discretion, shall have the power and authority to: (a) determine which Subsidiaries shall be covered by the Plan; (b) determine which Eligible Individuals outside the United States are eligible to participate in the Plan; (c) modify the terms and conditions of any Award granted to Eligible Individuals outside the United States to comply with applicable foreign laws or listing requirements of any such foreign securities exchange; (d) establish subplans and modify exercise procedures and other terms and procedures, to the extent such actions may be necessary or advisable (any such subplans and/or modifications shall be attached to the Plan as appendices); provided, however, that no such subplans and/or modifications shall increase the Share Limit, the Award Limit or the Director Limit; and (e) take any action, before or after an Award is made, that it deems advisable to obtain approval or comply with any necessary local governmental regulatory exemptions

or approvals or listing requirements of any such foreign securities exchange. Notwithstanding the foregoing, the Administrator may not take any actions hereunder, and no Awards shall be granted, that would violate Applicable Law. For purposes of the Plan, all references to foreign laws, rules, regulations or taxes shall be references to the laws, rules, regulations and taxes of any applicable jurisdiction other than the United States or a political subdivision thereof.

4.6Non-Employee Director Awards. The Administrator may, in its sole discretion, provide that Awards granted to Non-Employee Directors shall be granted pursuant to a written non-discretionary formula established by the Administrator (the “Non-Employee Director Equity Compensation Policy”), subject to the limitations of the Plan. The Non-Employee Director Equity Compensation Policy shall set forth the type of Award(s) to be granted to Non-Employee Directors, the number of Shares to be subject to Non-Employee Director Awards, the conditions on which such Awards shall be granted, become exercisable and/or payable and expire, and such other terms and conditions as the Administrator shall determine in its sole discretion. The Non-Employee Director Equity Compensation Policy may be modified by the Administrator from time to time in its sole discretion. Notwithstanding any provision to the contrary in the Plan or in the Non-Employee Director Equity Compensation Policy, the maximum aggregate grant date fair value of Awards granted to a Non-Employee Director during any calendar year shall be $500,000 (the “Director Limit”).
4.7Stand-Alone and Tandem Awards. Awards granted pursuant to the Plan may, in the sole discretion of the Administrator, be granted either alone, in addition to, or in tandem with, any other Award granted pursuant to the Plan. Awards granted in addition to or in tandem with other Awards may be granted either at the same time as or at a different time from the grant of such other Awards.

Article 5.

PROVISIONS APPLICABLE TO AWARDS INTENDED TO QUALIFY AS
PERFORMANCE-BASED COMPENSATION.

5.1Purpose. The Committee, in its sole discretion, may determine at the time an Award is granted or at any time thereafter whether such Award is intended to qualify as Performance-Based Compensation. If the Committee, in its sole discretion, decides to grant such an Award to an Eligible Individual that is intended to qualify as Performance-Based Compensation (other than an Option or Stock Appreciation Right), then the provisions of this Article 5 shall control over any contrary provision contained in the Plan. The Administrator may in its sole discretion grant Awards to other Eligible

Individuals that are based on Performance Criteria or Performance Goals or any such other criteria and goals as the Administrator may establish, but that do not satisfy the requirements of this Article 5 and that are not intended to qualify as Performance-Based Compensation. Unless otherwise specified by the Committee at the time of grant, the Performance Criteria with respect to an Award intended to be Performance-Based Compensation payable to a Covered Employee shall be determined on the basis of Applicable Accounting Standards.

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5.2Applicability. The grant of an Award to an Eligible Individual for a particular Performance Period shall not require the grant of an Award to such Eligible Individual in any subsequent Performance Period and the grant of an Award to any one Eligible Individual shall not require the grant of an Award to any other Eligible Individual in such period or in any other period.
5.3Types of Awards. Notwithstanding anything in the Plan to the contrary, the Committee may grant any Award to an Eligible Individual intended to qualify as Performance-Based Compensation, including, without limitation, Restricted Stock the restrictions with respect to which lapse upon the attainment of specified Performance Goals, Restricted Stock Units that vest and become payable upon the attainment of specified Performance Goals and any Performance Awards described in Article 10 that vest or become exercisable or payable upon the attainment of one or more specified Performance Goals.
5.4Procedures with Respect to Performance-Based Awards. To the extent necessary to comply with the requirements of Section 162(m)(4)(C) of the Code, with respect to any Award granted to one or more Eligible Individuals which is intended to qualify as Performance-Based Compensation, no later than 90 days following the commencement of any Performance Period or any designated fiscal period or period of service (or such earlier time as may be required under Section 162(m) of the Code), the Committee shall, in writing, (a) designate one or more Eligible Individuals, (b) select the Performance Criteria applicable to the Performance Period, (c) establish the Performance Goals, and amounts of such Awards, as applicable, which may be earned for such Performance Period based on the Performance Criteria, and (d) specify the relationship between Performance Criteria and the Performance Goals and the amounts of such Awards, as applicable,

to be earned by each Covered Employee for such Performance Period. Following the completion of each Performance Period, the Committee shall certify in writing whether and the extent to which the applicable Performance Goals have been achieved for such Performance Period. In determining the amount earned under such Awards, the Committee shall have the right to reduce or eliminate (but not to increase) the amount payable at a given level of performance to take into account additional factors that the Committee may deem relevant, including the assessment of individual or corporate performance for the Performance Period.

5.5Payment of Performance-Based Awards. Unless otherwise provided in the applicable Program or Award Agreement and only to the extent otherwise permitted by Section 162(m) of the Code, as to an Award that is intended to qualify as Performance-Based Compensation, the Holder must be employed by the Company or an Affiliate throughout the Performance Period. Unless otherwise provided in the applicable Performance Goals, Program or Award Agreement, a Holder shall be eligible to receive payment pursuant to such Awards for a Performance Period only if and to the extent the Performance Goals for such period are achieved.
5.6Additional Limitations. Notwithstanding any other provision of the Plan and except as otherwise determined by the Administrator, any Award which is granted to an Eligible Individual and is intended to qualify as Performance-Based Compensation shall be subject to any additional limitations set forth in Section 162(m) of the Code or any regulations or rulings issued thereunder that are requirements for qualification as Performance-Based Compensation, and the Plan and the applicable Program and the Award Agreement shall be deemed amended to the extent necessary to conform to such requirements.

Article 6.

GRANTING OF OPTIONS

6.1Granting of Options to Eligible Individuals. The Administrator is authorized to grant Options to Eligible Individuals from time to time, in its sole discretion, on such terms and conditions as it may determine, which shall not be inconsistent with the Plan.
6.2Qualification of Incentive Stock Options. No Incentive Stock Option shall be granted to any person who is not an Employee of the Company or any “subsidiary corporation” of the Company (as defined in Section 424(f) of the Code). No person who qualifies as a Greater Than 10% Stockholder may be granted an Incentive Stock Option unless such Incentive Stock Option conforms to the applicable provisions of Section 422 of the Code. Any Incentive Stock Option

granted under the Plan may be modified by the Administrator, with the consent of the Holder, to disqualify such Option from treatment as an “incentive stock option” under Section 422 of the Code. To the extent that the aggregate Fair Market Value of stock with respect to which “incentive stock options” (within the meaning of Section 422 of the Code, but without regard to Section 422(d) of the Code) are exercisable for the first time by a Holder during any calendar year under the Plan, and all other plans of the Company and any parent or subsidiary corporation thereof (each as defined in Section 424(e) and (f) of the Code, respectively), exceeds $100,000, the Options shall be treated as Non-Qualified Stock Options to the extent required by Section 422 of the Code. The rule set forth

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in the immediately preceding sentence shall be applied by taking Options and other “incentive stock options” into account in the order in which they were granted and the Fair Market Value of stock shall be determined as of the time the respective options were granted.

6.3Option Exercise Price. The exercise price per Share subject to each Option shall be set by the Administrator, but shall not be less than 100% of the Fair Market Value of a Share on the date the Option is granted (or, as to Incentive Stock Options, on the date the Option is modified, extended or renewed for purposes of Section 424(h) of the Code). In addition, in the case of Incentive Stock Options granted to a Greater Than 10% Stockholder, such price shall not be less than 110% of the Fair Market Value of a Share on the date the Option is granted (or the date the Option is modified, extended or renewed for purposes of Section 424(h) of the Code).
6.4Option Term. The term of each Option (the “Option Term”) shall be set by the Administrator in its sole discretion; provided, however, that the Option Term shall not be more than ten (10) years from the date the Option is granted, or five (5) years from the date an Incentive Stock Option is granted to a Greater Than 10% Stockholder. The Administrator shall determine the time period, including the time period following a Termination of Service, during which the Holder has the right to exercise the vested Options, which time period may not extend beyond the last day of the Option Term. Except as limited by the requirements of Section 409A or Section 422 of the Code and regulations and rulings thereunder or the first sentence of this Section 6.4, the Administrator may extend the Option Term of any outstanding Option, and may extend the time period during which vested Options may be exercised, in connection with any Termination of Service of the Holder, and may amend, subject to Section 14.1, any other term or condition of such Option relating to such a Termination of Service.
6.5Option Vesting.
(a)The period during which the right to exercise, in whole or in part, an Option vests in the Holder shall be set by the Administrator and the Administrator may determine that an Option may not be exercised in whole or in part for a specified period after it is granted. Such vesting may be based on service with the Company or any Affiliate, any of the Performance Criteria, or any other criteria selected by the Administrator, and, except as limited by the Plan, at any time after the grant of an Option, the Administrator, in its sole discretion, and subject to whatever terms and conditions it selects, may accelerate the period during which an Option vests.
(b)No portion of an Option which is unexercisable at a Holder’s Termination of Service shall thereafter become exercisable, except as may be otherwise provided by the Administrator either in the applicable Program, the Award Agreement evidencing the grant of an Option, or by action of the Administrator following the grant of the Option. Unless otherwise determined by the Administrator in the Award Agreement or by action of the Administrator following the grant of the Option, the portion of the Option that is unexercisable at a Holder’s Termination of Service shall automatically expire and be forfeited thirty (30) days following such Termination of Service.
6.6Substitute Awards. Notwithstanding the foregoing provisions of this Article 6 to the contrary, in the case of an Option that is a Substitute Award, the price per share of the Shares subject to such Option may be less than the Fair Market Value per share on the date of grant; provided that the excess of: (a) the aggregate Fair Market Value (as of the date such Substitute Award is granted) of the Shares subject to the Substitute Award, over (b) the aggregate exercise price thereof does not exceed the excess of: (x) the aggregate fair market value (as of the time immediately preceding the transaction giving rise to the Substitute Award, such fair market value to be determined by the Administrator) of the shares of the predecessor entity that were subject to the grant assumed or substituted for by the Company, over (y) the aggregate exercise price of such shares.
6.7Substitution of Stock Appreciation Rights. The Administrator may provide in the applicable Program or the Award Agreement evidencing the grant of an Option that the Administrator, in its sole discretion, shall have the right to substitute a Stock Appreciation Right for such Option at any time prior to or upon exercise of such Option; provided that such Stock Appreciation Right shall be exercisable with respect to the same number of Shares for which such substituted Option would have been exercisable, and shall also have the same exercise price, vesting schedule and remaining term as the substituted Option.

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Article 7.

EXERCISE OF OPTIONS

7.1Partial Exercise. An exercisable Option may be exercised in whole or in part. However, an Option shall not be exercisable with respect to fractional Shares and the Administrator may require that, by the terms of the Option, a partial exercise must be with respect to a minimum number of Shares.
7.2Expiration of Option Term: Automatic Exercise of In-The-Money Options. Unless otherwise provided by the Administrator (in an Award Agreement or otherwise) or as otherwise directed by an Option Holder in writing to the Company, each vested and exercisable Option outstanding on the Automatic Exercise Date with an exercise price per share that is less than the Fair Market Value per share of Common Stock as of such date shall automatically and without further action by the Option Holder or the Company be exercised on the Automatic Exercise Date. In the sole discretion of the Administrator, payment of the exercise price of any such Option shall be made pursuant to Section 12.1(b) or 12.1(c) and the Company or any Affiliate shall deduct or withhold an amount sufficient to satisfy all taxes associated with such exercise in accordance with Section 12.2. Unless otherwise determined by the Administrator, this Section 7.2 shall not apply to an Option if the Holder of such Option incurs a Termination of Service on or before the Automatic Exercise Date. For the avoidance of doubt, no Option with an exercise price per share that is equal to or greater than the Fair Market Value per share of Common Stock on the Automatic Exercise Date shall be exercised pursuant to this Section 7.2.
7.3Manner of Exercise. All or a portion of an exercisable Option shall be deemed exercised upon delivery of all of the following to the Secretary of the Company, the stock plan administrator of the Company or such other person or entity designated by the Administrator, or his, her or its office, as applicable:
(a)A written or electronic notice complying with the applicable rules established by the Administrator

stating that the Option, or a portion thereof, is exercised. The notice shall be signed by the Holder or other person then entitled to exercise the Option or such portion of the Option;

(b)Such representations and documents as the Administrator, in its sole discretion, deems necessary or advisable to effect compliance with Applicable Law. The Administrator may, in its sole discretion, also take whatever additional actions it deems appropriate to effect such compliance including, without limitation, placing legends on share certificates and issuing stop-transfer notices to agents and registrars;
(c)In the event that the Option shall be exercised pursuant to Section 12.3 by any person or persons other than the Holder, appropriate proof of the right of such person or persons to exercise the Option, as determined in the sole discretion of the Administrator; and
(d)Full payment of the exercise price and applicable withholding taxes to the stock plan administrator of the Company for the Shares with respect to which the Option, or portion thereof, is exercised, in a manner permitted by Sections 12.1 and 12.2.
7.4Notification Regarding Disposition. The Holder shall give the Company prompt written or electronic notice of any disposition of shares of Common Stock acquired by exercise of an Incentive Stock Option which occurs within (a) two years from the date of granting (including the date the Option is modified, extended or renewed for purposes of Section 424(h) of the Code) such Option to such Holder, or (b) one year after the transfer of such Shares to such Holder.

Article 8.

AWARD OF RESTRICTED STOCK

8.1Award of Restricted Stock.
(a)The Administrator is authorized to grant Restricted Stock to Eligible Individuals, and shall determine the terms and conditions, including the restrictions applicable to each award of Restricted Stock, which terms and conditions shall not be

inconsistent with the Plan, and may impose such conditions on the issuance of such Restricted Stock as it deems appropriate.

(b)The Administrator shall establish the purchase price, if any, and form of payment for Restricted Stock; provided, however, that if a purchase price is charged, such purchase price shall be no less than the par value, if any, of the Shares to be

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purchased, unless otherwise permitted by Applicable Law. In all cases, legal consideration shall be required for each issuance of Restricted Stock.

8.2Rights as Stockholders. Subject to Section 8.4, upon issuance of Restricted Stock, the Holder shall have, unless otherwise provided by the Administrator, all the rights of a stockholder with respect to said Shares, subject to the restrictions in the applicable Program or in each individual Award Agreement, including the right to receive all dividends and other distributions paid or made with respect to the Shares; provided, however, that, in the sole discretion of the Administrator, any extraordinary distributions with respect to the Shares shall be subject to the restrictions set forth in Section 8.3. In addition, with respect to a share of Restricted Stock with performance-based vesting, dividends which are paid prior to vesting shall only be paid out to the Holder to the extent that the performance-based vesting conditions are subsequently satisfied and the share of Restricted Stock vests.
8.3Restrictions. All shares of Restricted Stock (including any shares received by Holders thereof with respect to shares of Restricted Stock as a result of stock dividends, stock splits or any other form of recapitalization) shall, in the terms of the applicable Program or in each individual Award Agreement, be subject to such restrictions and vesting requirements as the Administrator shall provide. Such restrictions may include, without limitation, restrictions concerning voting rights and transferability and such restrictions may lapse separately or in combination at such times and pursuant to such circumstances or based on such criteria as selected by the Administrator, including, without limitation, criteria based on the Holder’s duration of employment, directorship or consultancy with the Company, the Performance Criteria, Company performance, individual performance or other criteria selected by the Administrator. By action taken after the Restricted Stock is issued, the Administrator may, on such terms and conditions as it may determine to be appropriate, accelerate the vesting of such Restricted Stock by removing any or all of the restrictions imposed by the terms of the applicable Program or Award Agreement. Restricted Stock may not be sold or encumbered until all restrictions are terminated or expire.
8.4Repurchase or Forfeiture of Restricted Stock. Except as otherwise determined by the Administrator at the

time of the grant of the Award or thereafter, if no price was paid by the Holder for the Restricted Stock, upon a Termination of Service during the applicable restriction period, the Holder’s rights in unvested Restricted Stock then subject to restrictions shall lapse, and such Restricted Stock shall be surrendered to the Company and cancelled without consideration. If a price was paid by the Holder for the Restricted Stock, upon a Termination of Service during the applicable restriction period, the Company shall have the right to repurchase from the Holder the unvested Restricted Stock then subject to restrictions at a cash price per share equal to the price paid by the Holder for such Restricted Stock or such other amount as may be specified in the applicable Program or Award Agreement. Notwithstanding the foregoing, except as otherwise provided by Section 3.4, the Administrator, in its sole discretion, may provide that upon certain events, including a Change in Control, the Holder’s death, retirement or disability or any other specified Termination of Service or any other event, the Holder’s rights in unvested Restricted Stock shall not lapse, such Restricted Stock shall vest and, if applicable, the Company shall not have a right of repurchase.

8.5Certificates for Restricted Stock. Restricted Stock granted pursuant to the Plan may be evidenced in such manner as the Administrator shall determine. Certificates or book entries evidencing shares of Restricted Stock shall include an appropriate legend referring to the terms, conditions, and restrictions applicable to such Restricted Stock. The Company, in its sole discretion, may (a) retain physical possession of any stock certificate evidencing shares of Restricted Stock until the restrictions thereon shall have lapsed and/or (b) require that the stock certificates evidencing shares of Restricted Stock be held in custody by a designated escrow agent (which may but need not be the Company) until the restrictions thereon shall have lapsed, and that the Holder deliver a stock power, endorsed in blank, relating to such Restricted Stock.
8.6Section 83(b) Election. If a Holder makes an election under Section 83(b) of the Code to be taxed with respect to the Restricted Stock as of the date of transfer of the Restricted Stock rather than as of the date or dates upon which the Holder would otherwise be taxable under Section 83(a) of the Code, the Holder shall be required to deliver a copy of such election to the Company promptly after filing such election with the Internal Revenue Service.

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Article 9.

AWARD OF RESTRICTED STOCK UNITS

9.1Grant of Restricted Stock Units. The Administrator is authorized to grant Awards of Restricted Stock Units to any Eligible Individual selected by the Administrator in such amounts and subject to such terms and conditions as determined by the Administrator.
9.2Term. Except as otherwise provided herein, the term of a Restricted Stock Unit award shall be set by the Administrator in its sole discretion.
9.3Purchase Price. The Administrator shall specify the purchase price, if any, to be paid by the Holder to the Company with respect to any Restricted Stock Unit award; provided, however, that value of the consideration shall not be less than the par value of a Share, unless otherwise permitted by Applicable Law.
9.4Vesting of Restricted Stock Units. At the time of grant, the Administrator shall specify the date or dates on which the Restricted Stock Units shall become fully vested and nonforfeitable, and may specify such conditions to vesting as it deems appropriate, including, without limitation, vesting based upon the Holder’s duration of service to the Company or any Affiliate, one or more Performance Criteria, Company performance, individual performance or other specific criteria, in each case on a specified date or dates or over any period or periods, as determined by the Administrator, subject to Section 3.4.
9.5Maturity and Payment. At the time of grant, the Administrator shall specify the maturity date applicable to each grant of Restricted Stock Units, which shall be no earlier than the vesting date or dates of the Award and may be determined at the election of the Holder (if permitted by the applicable Award Agreement); provided that, except as otherwise determined by the Administrator, set forth in any applicable Award Agreement, and subject to compliance with Section 409A of the Code, in no event shall the maturity date relating to each Restricted Stock Unit occur following the later of (a) the 15th day of the third month

following the end of calendar year in which the applicable portion of the Restricted Stock Unit award vests; or (b) the 15th day of the third month following the end of the Company’s fiscal year in which the applicable portion of the Restricted Stock Unit award vests. On the maturity date, the Company shall, subject to Section 12.4(e), transfer to the Holder one unrestricted, fully transferable share of Common Stock for each Restricted Stock Unit scheduled to be paid out on such date and not previously forfeited, or in the sole discretion of the Administrator, an amount in cash equal to the Fair Market Value of such Shares on the maturity date or a combination of cash and Common Stock as determined by the Administrator.

9.6Payment upon Termination of Service. An Award of Restricted Stock Units shall only be payable while the Holder is an Employee, a Consultant or a Director, as applicable; provided, however, that the Administrator, in its sole and absolute discretion may provide (in an Award Agreement or otherwise) that a Restricted Stock Unit award may be paid subsequent to a Termination of Service in certain events, including a Change in Control, the Holder’s death, retirement or disability or any other specified Termination of Service.
9.7No Rights as a Stockholder. Unless otherwise determined by the Administrator, a Holder of Restricted Stock Units shall possess no incidents of ownership with respect to the Shares represented by such Restricted Stock Units, unless and until such Shares are transferred to the Holder pursuant to the terms of this Plan and the applicable Award Agreement.
9.8Dividend Equivalents. Subject to Section 10.2, the Administrator may, in its sole discretion, provide that Dividend Equivalents shall be earned by a Holder of Restricted Stock Units based on dividends declared on the Common Stock, to be credited as of dividend payment dates during the period between the date an Award of Restricted Stock Units is granted to a Holder and the maturity date of such Award.

Article 10.

AWARD OF PERFORMANCE AWARDS, DIVIDEND EQUIVALENTS, STOCK PAYMENTS, DEFERRED STOCK, DEFERRED STOCK UNITS

10.1Performance Awards.
(a)The Administrator is authorized to grant Performance Awards, including awards of Performance Stock Units, to any Eligible Individual and to determine whether such Performance Awards shall be Performance-Based

Compensation. The value of Performance Awards, including Performance Stock Units, may be linked to any one or more of the Performance Criteria or other specific criteria determined by the Administrator, in each case on a specified date or dates or over any period or periods and in such amounts as may be determined by the

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Administrator with respect to a particular Holder. In making such determinations, the Administrator may consider (among such other factors as it deems relevant) the contributions and responsibilities of the particular Holder. Performance Awards, including Performance Stock Unit awards, may be paid in cash, Shares, or a combination of cash and Shares, as determined by the Administrator.

(b)Without limiting Section 10.1(a), the Administrator may grant Performance Awards to any Eligible Individual in the form of a cash bonus payable upon the attainment of objective Performance Goals, or such other criteria, whether or not objective, which are established by the Administrator, in each case on a specified date or dates or over any period or periods determined by the Administrator. Any such bonuses paid to a Holder which are intended to be Performance-Based Compensation shall be based upon objectively determinable bonus formulas established in accordance with the provisions of Article 5.
10.2Dividend Equivalents.
(a)Dividend Equivalents may be granted by the Administrator based on dividends declared on the Common Stock, to be credited as of dividend payment dates with respect to dividends with record dates that occur during the period between the date an Award is granted to a Holder and the date such Award vests, is exercised, is distributed or expires, as determined by the Administrator. Such Dividend Equivalents shall be converted to cash or additional shares of Common Stock by such formula and at such time and subject to such restrictions and limitations as may be determined by the Administrator. In addition, Dividend Equivalents with respect to an Award with performance-based vesting that are based on dividends paid prior to the vesting of such Award shall only be paid out to the Holder to the extent that the performance-based vesting conditions are subsequently satisfied and the Award vests.
(b)Notwithstanding the foregoing, no Dividend Equivalents shall be payable with respect to Options or Stock Appreciation Rights.
10.3Stock Payments. The Administrator is authorized to make Stock Payments to any Eligible Individual. The number or value of Shares of any Stock Payment shall be determined by the Administrator and may be based upon one or more Performance Criteria or any other specific criteria, including service to the Company or any Affiliate, determined by the Administrator. Shares underlying a Stock Payment which is subject to a vesting schedule or other conditions or criteria set by

the Administrator shall not be issued until those conditions have been satisfied. Unless otherwise provided by the Administrator, a Holder of a Stock Payment shall have no rights as a Company stockholder with respect to such Stock Payment until such time as the Stock Payment has vested and the Shares underlying the Award have been issued to the Holder. Stock Payments may, but are not required to, be made in lieu of base salary, bonus, fees or other cash compensation otherwise payable to such Eligible Individual.

10.4Deferred Stock. The Administrator is authorized to grant Deferred Stock to any Eligible Individual. The number of shares of Deferred Stock shall be determined by the Administrator and may, but is not required to, be based on one or more Performance Criteria or other specific criteria, including service to the Company or any Affiliate, as the Administrator determines, in each case on a specified date or dates or over any period or periods determined by the Administrator. Shares underlying a Deferred Stock award which is subject to a vesting schedule or other conditions or criteria set by the Administrator shall be issued on the vesting date(s) or date(s) that those conditions and criteria have been satisfied, as applicable. Unless otherwise provided by the Administrator, a Holder of Deferred Stock shall have no rights as a Company stockholder with respect to such Deferred Stock until such time as the Award has vested and any other applicable conditions and/or criteria have been satisfied and the Shares underlying the Award have been issued to the Holder.
10.5Deferred Stock Units. The Administrator is authorized to grant Deferred Stock Units to any Eligible Individual. The number of Deferred Stock Units shall be determined by the Administrator and may, but is not required to, be based on one or more Performance Criteria or other specific criteria, including service to the Company or any Affiliate, as the Administrator determines, in each case on a specified date or dates or over any period or periods determined by the Administrator. Each Deferred Stock Unit shall entitle the Holder thereof to receive one Share on the date the Deferred Stock Unit becomes vested or upon a specified settlement date thereafter (which settlement date may, but is not required to, be the date of the Holder’s Termination of Service). Shares underlying a Deferred Stock Unit award which is subject to a vesting schedule or other conditions or criteria set by the Administrator shall not be issued until on or following the date that those conditions and criteria have been satisfied. Unless otherwise provided by the Administrator, a Holder of Deferred Stock Units shall have no rights as a Company stockholder with respect to such Deferred Stock Units until such time as the Award has vested and any other applicable conditions and/or criteria have been satisfied and the Shares underlying the Award have been issued to the Holder.

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10.6Term. The term of a Performance Award, Dividend Equivalent award, Stock Payment award, Deferred Stock award and/or Deferred Stock Unit award shall be established by the Administrator in its sole discretion.
10.7Purchase Price. The Administrator may establish the purchase price of a Performance Award, Shares distributed as a Stock Payment award, shares of Deferred Stock or Shares distributed pursuant to a Deferred Stock Unit award; provided, however, that value of the consideration shall not be less than the par value of a Share, unless otherwise permitted by Applicable Law.
10.8Termination of Service. A Performance Award, Dividend Equivalent award, Stock Payment award, Deferred Stock award and/or Deferred Stock Unit award is distributable only while the Holder is an Employee, Consultant or Director, as applicable. The Administrator, however, in its sole discretion may provide that the Performance Award, Dividend Equivalent award, Stock Payment award, Deferred Stock award and/or Deferred Stock Unit award may be distributed subsequent to a Termination of Service in certain events, including a Change in Control, the Holder’s death, retirement or disability or any other specified Termination of Service.

Article 11.

AWARD OF STOCK APPRECIATION RIGHTS

11.1Grant of Stock Appreciation Rights.
(a)The Administrator is authorized to grant Stock Appreciation Rights to Eligible Individuals from time to time, in its sole discretion, on such terms and conditions as it may determine, which shall not be inconsistent with the Plan.
(b)A Stock Appreciation Right shall entitle the Holder (or other person entitled to exercise the Stock Appreciation Right pursuant to the Plan) to exercise all or a specified portion of the Stock Appreciation Right (to the extent then exercisable pursuant to its terms) and to receive from the Company an amount determined by multiplying the difference obtained by subtracting the exercise price per share of the Stock Appreciation Right from the Fair Market Value on the date of exercise of the Stock Appreciation Right by the number of Shares with respect to which the Stock Appreciation Right shall have been exercised, subject to any limitations the Administrator may impose. Except as described in (c) below, the exercise price per Share subject to each Stock Appreciation Right shall be set by the Administrator, but shall not be less than 100% of the Fair Market Value on the date the Stock Appreciation Right is granted.
(c)Notwithstanding the foregoing provisions of Section 11.1(b) to the contrary, in the case of a Stock Appreciation Right that is a Substitute Award, the exercise price per share of the Shares subject to such Stock Appreciation Right may be less than 100% of the Fair Market Value per share on the date of grant; provided that the excess of: (i) the aggregate Fair Market Value (as of the date such Substitute Award is granted) of the Shares subject to the Substitute Award, over (ii) the aggregate exercise price thereof does not exceed the excess of: (x) the aggregate fair market value (as of the time immediately preceding the transaction giving rise to the Substitute Award,

such fair market value to be determined by the Administrator) of the shares of the predecessor entity that were subject to the grant assumed or substituted for by the Company, over (y) the aggregate exercise price of such shares.

11.2Stock Appreciation Right Vesting.
(a)The period during which the right to exercise, in whole or in part, a Stock Appreciation Right vests in the Holder shall be set by the Administrator and the Administrator may determine that a Stock Appreciation Right may not be exercised in whole or in part for a specified period after it is granted. Such vesting may be based on service with the Company or any Affiliate, any Performance Criteria, or any other criteria selected by the Administrator. Except as limited by the Plan, at any time after grant of a Stock Appreciation Right, the Administrator may, in its sole discretion and subject to whatever terms and conditions it selects, accelerate the period during which a Stock Appreciation Right vests.
(b)No portion of a Stock Appreciation Right which is unexercisable at a Holder’s Termination of Service shall thereafter become exercisable, except as may be otherwise provided by the Administrator in the applicable Program or the Award Agreement evidencing the grant of the Stock Appreciation Right, or by action of the Administrator following the grant of the Stock Appreciation Right.
11.3Manner of Exercise. All or a portion of an exercisable Stock Appreciation Right shall be deemed exercised upon delivery of all of the following to the Secretary of the Company, the stock plan administrator of the Company, or such other person or entity designated by the Administrator, or his, her or its office, as applicable:
(a)A written or electronic notice complying with the applicable rules established by the Administrator stating that the Stock Appreciation Right, or a

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portion thereof, is exercised. The notice shall be signed by the Holder or other person then entitled to exercise the Stock Appreciation Right or such portion of the Stock Appreciation Right;

(b)Such representations and documents as the Administrator, in its sole discretion, deems necessary or advisable to effect compliance with Applicable Law. The Administrator may, in its sole discretion, also take whatever additional actions it deems appropriate to effect such compliance, including, without limitation, placing legends on share certificates and issuing stop-transfer notices to agents and registrars;
(c)In the event that the Stock Appreciation Right shall be exercised pursuant to this Section 11.3 by any person or persons other than the Holder, appropriate proof of the right of such person or persons to exercise the Stock Appreciation Right, as determined in the sole discretion of the Administrator; and
(d)Full payment of the exercise price and applicable withholding taxes to the stock plan administrator of the Company for the Shares with respect to which the Stock Appreciation Right, or portion thereof, is exercised, in a manner permitted by Sections 12.1 and 12.2.
11.4Stock Appreciation Right Term. The term of each Stock Appreciation Right (the “Stock Appreciation Right Term”) shall be set by the Administrator in its sole discretion; provided, however, that the Stock Appreciation Right Term shall not be more than ten (10) years from the date the Stock Appreciation Right is granted. The Administrator shall determine the time period, including the time period following a Termination of Service, during which the Holder has the right to exercise the vested Stock Appreciation Rights, which time period may not extend beyond the last day of the Stock Appreciation Right Term applicable to such Stock Appreciation Right. Except as limited by the requirements of Section 409A of the Code and

regulations and rulings thereunder or the first sentence of this Section 11.4, the Administrator may extend the Stock Appreciation Right Term of any outstanding Stock Appreciation Right, and may extend the time period during which vested Stock Appreciation Rights may be exercised, in connection with any Termination of Service of the Holder, and may amend, subject to Section 14.1, any other term or condition of such Stock Appreciation Right relating to such a Termination of Service.

11.5Payment. Payment of the amounts payable with respect to Stock Appreciation Rights pursuant to this Article 11 shall be in cash, Shares (based on its Fair Market Value as of the date the Stock Appreciation Right is exercised), or a combination of both, as determined by the Administrator.
11.6Expiration of Stock Appreciation Right Term: Automatic Exercise of In-The-Money Stock Appreciation Rights. Unless otherwise provided by the Administrator (in an Award Agreement or otherwise) or as otherwise directed by a Stock Appreciation Right Holder in writing to the Company, each vested and exercisable Stock Appreciation Right outstanding on the Automatic Exercise Date with an exercise price per share that is less than the Fair Market Value per share of Common Stock as of such date shall automatically and without further action by the Stock Appreciation Right Holder or the Company be exercised on the Automatic Exercise Date. In the sole discretion of the Administrator, the Company or any Affiliate shall deduct or withhold an amount sufficient to satisfy all taxes associated with such exercise in accordance with Section 12.2. Unless otherwise determined by the Administrator, this Section 11.6 shall not apply to a Stock Appreciation Right if the Stock Appreciation Right Holder incurs a Termination of Service on or before the Automatic Exercise Date. For the avoidance of doubt, no Stock Appreciation Right with an exercise price per share that is equal to or greater than the Fair Market Value per share of Common Stock on the Automatic Exercise Date shall be exercised pursuant to this Section 11.6.

Article 12.

ADDITIONAL TERMS OF AWARDS

12.1Payment. The Administrator shall determine the methods by which payments by any Holder with respect to any Awards granted under the Plan shall be made, including, without limitation: (a) cash or check, (b) Shares (including, in the case of payment of the exercise price of an Award, Shares issuable pursuant to the exercise of the Award) or Shares held for such period of time as may be required by the Administrator in order to avoid adverse accounting consequences, in each case, having a Fair Market Value on the date of delivery equal to the aggregate payments required, (c) delivery of a

written or electronic notice that the Holder has placed a market sell order with a broker acceptable to the Company with respect to Shares then issuable upon exercise or vesting of an Award, and that the broker has been directed to pay a sufficient portion of the net proceeds of the sale to the Company in satisfaction of the aggregate payments required; provided that payment of such proceeds is then made to the Company upon settlement of such sale, or (d) other form of legal consideration acceptable to the Administrator in its sole discretion. The Administrator

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shall also determine the methods by which Shares shall be delivered or deemed to be delivered to Holders. Notwithstanding any other provision of the Plan to the contrary, no Holder who is a Director or an “executive officer” of the Company within the meaning of Section 13(k) of the Exchange Act shall be permitted to make payment with respect to any Awards granted under the Plan, or continue any extension of credit with respect to such payment with a loan from the Company or a loan arranged by the Company in violation of Section 13(k) of the Exchange Act.

12.2Tax Withholding. The Company or any Affiliate shall have the authority and the right to deduct or withhold, or require a Holder to remit to the Company, an amount sufficient to satisfy federal, state, local and foreign taxes (including the Holder’s FICA, employment tax or other social security contribution obligation) required by law to be withheld with respect to any taxable event concerning a Holder arising as a result of the Plan. The Administrator may, in its sole discretion and in satisfaction of the foregoing requirement, withhold, or allow a Holder to elect to have the Company withhold, Shares otherwise issuable under an Award (or allow the surrender of Shares). The number of Shares which may be so withheld or surrendered shall be limited to the number of Shares which have a Fair Market Value on the date of withholding or repurchase equal to the aggregate amount of such liabilities based on the minimum statutory withholding rates for federal, state, local and foreign income tax and payroll tax purposes that are applicable to such supplemental taxable income. The Administrator shall determine the fair market value of the Shares, consistent with applicable provisions of the Code, for tax withholding obligations due in connection with a broker-assisted cashless Option or Stock Appreciation Right exercise involving the sale of Shares to pay the Option or Stock Appreciation Right exercise price or any tax withholding obligation.
12.3Transferability of Awards.
(a)Except as otherwise provided in Sections 12.3(b) and 12.3(c):
(i)No Award under the Plan may be sold, pledged, assigned or transferred in any manner other than by will or the laws of descent and distribution or, subject to the consent of the Administrator, pursuant to a DRO, unless and until such Award has been exercised, or the Shares underlying such Award have been issued, and all restrictions applicable to such Shares have lapsed;
(ii)No Award or interest or right therein shall be liable for the debts, contracts or engagements of the Holder or the Holder’s successors in interest or shall be subject to disposition by transfer, alienation, anticipation, pledge,

hypothecation, encumbrance, assignment or any other means whether such disposition be voluntary or involuntary or by operation of law by judgment, levy, attachment, garnishment or any other legal or equitable proceedings (including bankruptcy), and any attempted disposition thereof shall be null and void and of no effect, except to the extent that such disposition is permitted by Section 12.3(a)(i); and

(iii)During the lifetime of the Holder, only the Holder may exercise an Award (or any portion thereof) granted to such Holder under the Plan, unless it has been disposed of pursuant to a DRO; after the death of the Holder, any exercisable portion of an Award may, prior to the time when such portion becomes unexercisable under the Plan or the applicable Program or Award Agreement, be exercised by the Holder’s personal representative or by any person empowered to do so under the deceased Holder’s will or under the then-applicable laws of descent and distribution.
(b)Notwithstanding Section 12.3(a), the Administrator, in its sole discretion, may determine to permit a Holder to transfer an Award other than an Incentive Stock Option to any one or more Permitted Transferees, subject to the following terms and conditions: (i) an Award transferred to a Permitted Transferee shall not be assignable or transferable by the Permitted Transferee other than by will or the laws of descent and distribution or pursuant to a DRO; (ii) an Award transferred to a Permitted Transferee shall continue to be subject to all the terms and conditions of the Award as applicable to the original Holder (other than the ability to further transfer the Award); and (iii) the Holder and the Permitted Transferee shall execute any and all documents requested by the Administrator, including, without limitation documents to (A) confirm the status of the transferee as a Permitted Transferee, (B) satisfy any requirements for an exemption for the transfer under Applicable Law and (C) evidence the transfer.
(c)Notwithstanding Section 12.3(a), a Holder may, in the manner determined by the Administrator, designate a beneficiary to exercise the rights of the Holder and to receive any distribution with respect to any Award upon the Holder’s death. A beneficiary, legal guardian, legal representative, or other person claiming any rights pursuant to the Plan is subject to all terms and conditions of the Plan and any Program or Award Agreement applicable to the Holder, except to the extent the Plan, the Program and the Award Agreement otherwise provide, and to any additional restrictions deemed necessary or appropriate by the

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Administrator. If the Holder is married or a domestic partner in a domestic partnership qualified under Applicable Law and resides in a community property state, a designation of a person other than the Holder’s spouse or domestic partner, as applicable, as the Holder’s beneficiary with respect to more than 50% of the Holder’s interest in the Award shall not be effective without the prior written or electronic consent of the Holder’s spouse or domestic partner. If no beneficiary has been designated or survives the Holder, payment shall be made to the person entitled thereto pursuant to the Holder’s will or the laws of descent and distribution. Subject to the foregoing, a beneficiary designation may be changed or revoked by a Holder at any time; provided that the change or revocation is filed with the Administrator prior to the Holder’s death.

12.4Conditions to Issuance of Shares.
(a)Notwithstanding anything herein to the contrary, the Company shall not be required to issue or deliver any certificates or make any book entries evidencing Shares pursuant to the exercise of any Award, unless and until the Board or the Committee has determined, with advice of counsel, that the issuance of such Shares is in compliance with Applicable Law and the Shares are covered by an effective registration statement or applicable exemption from registration. In addition to the terms and conditions provided herein, the Board or the Committee may require that a Holder make such reasonable covenants, agreements, and representations as the Board or the Committee, in its sole discretion, deems advisable in order to comply with Applicable Law.
(b)All Share certificates delivered pursuant to the Plan and all Shares issued pursuant to book entry procedures are subject to any stop-transfer orders and other restrictions as the Administrator deems necessary or advisable to comply with Applicable Law. The Administrator may place legends on any Share certificate or book entry to reference restrictions applicable to the Shares.
(c)The Administrator shall have the right to require any Holder to comply with any timing or other restrictions with respect to the settlement, distribution or exercise of any Award, including a window-period limitation, as may be imposed in the sole discretion of the Administrator.
(d)Unless otherwise determined by the Administrator, fractional Shares may be issued pursuant to Awards granted under the Plan.
(e)Notwithstanding any other provision of the Plan, unless otherwise determined by the Administrator or required by Applicable Law, the Company shall

not deliver to any Holder certificates evidencing Shares issued in connection with any Award and instead such Shares shall be recorded in the books of the Company (or, as applicable, its transfer agent or stock plan administrator).

12.5Forfeiture and Claw-Back Provisions. Pursuant to its general authority to determine the terms and conditions applicable to Awards under the Plan, the Administrator shall have the right to provide, in an Award Agreement or otherwise, or to require a Holder to agree by separate written or electronic instrument, that:
(a)(i) Any proceeds, gains or other economic benefit actually or constructively received by the Holder upon any receipt or exercise of the Award, or upon the receipt or resale of any Shares underlying the Award, shall be paid to the Company, and (ii) the Award shall terminate and any unexercised portion of the Award (whether or not vested) shall be forfeited, if (x) a Termination of Service occurs prior to a specified date, or within a specified time period following receipt or exercise of the Award, or (y) the Holder at any time, or during a specified time period, engages in any activity in competition with the Company, or which is inimical, contrary or harmful to the interests of the Company, as further defined by the Administrator or (z) the Holder incurs a Termination of Service for “cause” (as such term is defined in the sole discretion of the Administrator, or as set forth in the applicable Award Agreement); and
(b)All Awards (including any proceeds, gains or other economic benefit actually or constructively received by the Holder upon any receipt or exercise of any Award or upon the receipt or resale of any Shares underlying the Award) shall be subject to the provisions of any claw-back policy implemented by the Company, including, without limitation, any claw-back policy adopted to comply with the requirements of Applicable Law, including without limitation the Dodd-Frank Wall Street Reform and Consumer Protection Act and any rules or regulations promulgated thereunder, to the extent set forth in such claw-back policy and/or in the applicable Award Agreement.
12.6Prohibition on Repricing. Subject to Section 14.2, the Administrator shall not, without the approval of the stockholders of the Company, (i) authorize the amendment of any outstanding Option or Stock Appreciation Right to reduce its price per share, or (ii) cancel any Option or Stock Appreciation Right in exchange for cash or another Award when the Option or Stock Appreciation Right price per share exceeds the Fair Market Value of the underlying Shares. Subject to Section 14.2, the Administrator shall have the authority, without the approval of the stockholders of the Company, to amend any outstanding Award to

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increase the price per share or to cancel and replace an Award with the grant of an Award having a price per share that is greater than or equal to the price per share of the original Award. Furthermore, for purposes of this Section 12.6, except in connection with a corporate transaction involving the Company (including, without limitation, any stock dividend, stock split, extraordinary cash dividend, recapitalization, reorganization, merger, consolidation, split-up, spin-off, combination or exchange of shares), the terms of outstanding Awards

may not be amended to reduce the exercise price per share of outstanding Options or Stock Appreciation Rights or cancel outstanding Options or Stock Appreciation Rights in exchange for cash, other Awards or Options or Stock Appreciation Rights with an exercise price per share that is less than the exercise price per share of the original Options or Stock Appreciation Rights without the approval of the stockholders of the Company.

Article 13.

ADMINISTRATION

13.1Administrator. The Committee (or another committee or a subcommittee of the Board or the Committee assuming the functions of the Committee under the Plan) shall administer the Plan (except as otherwise permitted herein). To the extent necessary to comply with Rule 16b-3 of the Exchange Act, and with respect to Awards that are intended to be Performance-Based Compensation, including Options and Stock Appreciation Rights, the Committee (or another committee or a subcommittee of the Board or the Committee assuming the functions of the Committee under the Plan) shall take all action with respect to such Awards and the individuals taking such action shall consist solely of two or more Non-Employee Directors appointed by and holding office at the pleasure of the Board, each of whom is intended to qualify as both a “non-employee director” as defined by Rule 16b-3 of the Exchange Act or any successor rule and an “outside director” for purposes of Section 162(m) of the Code. Additionally, to the extent required by Applicable Law, each of the individuals constituting the Committee (or another committee or a subcommittee of the Board or the Committee assuming the functions of the Committee under the Plan) shall be an “independent director” under the rules of any securities exchange or automated quotation system on which the Shares are listed, quoted or traded. Notwithstanding the foregoing, any action taken by the Committee shall be valid and effective, whether or not members of the Committee at the time of such action are later determined not to have satisfied the requirements for membership set forth in this Section 13.1 or otherwise provided in any charter of the Committee. Except as may otherwise be provided in any charter of the Committee, appointment of Committee members shall be effective upon acceptance of appointment. Committee members may resign at any time by delivering written or electronic notice to the Board. Vacancies in the Committee may only be filled by the Board. Notwithstanding the foregoing, (a) the full Board, acting by a majority of its members in office, shall conduct the general administration of the Plan with respect to Awards granted to Non-Employee Directors and, with respect

to such Awards, the terms “Administrator” and “Committee” as used in the Plan shall be deemed to refer to the Board and (b) the Board or Committee may delegate its authority hereunder to the extent permitted by Section 13.6.

13.2Duties and Powers of Committee. It shall be the duty of the Committee to conduct the general administration of the Plan in accordance with its provisions. The Committee shall have the power to interpret the Plan, the Program and the Award Agreement, and to adopt such rules for the administration, interpretation and application of the Plan as are not inconsistent therewith, to interpret, amend or revoke any such rules and to amend any Program or Award Agreement; provided that the rights or obligations of the Holder of the Award that is the subject of any such Program or Award Agreement are not affected adversely by such amendment, unless the consent of the Holder is obtained or such amendment is otherwise permitted under Section 12.5 or Section 14.10. Any such grant or award under the Plan need not be the same with respect to each Holder. Any such interpretations and rules with respect to Incentive Stock Options shall be consistent with the provisions of Section 422 of the Code. In its sole discretion, the Board may at any time and from time to time exercise any and all rights and duties of the Committee under the Plan except with respect to matters which under Rule 16b-3 under the Exchange Act or any successor rule, or Section 162(m) of the Code, or any regulations or rules issued thereunder, or the rules of any securities exchange or automated quotation system on which the Shares are listed, quoted or traded are required to be determined in the sole discretion of the Committee. Each member of the Committee shall be entitled to rely on any report, information, opinion or statement furnished to that member by any officer or other employee of the Company whom such member reasonably believes to be reliable and competent in the matter presented and

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any lawyer, certified public accountant or other person as to a matter which such member reasonably believes to be within the person’s professional or expert competence.

13.3Action by the Committee. Unless otherwise established by the Board or in any charter of the Committee, a majority of the Committee shall constitute a quorum and the acts of a majority of the members present at any meeting at which a quorum is present, and acts approved in writing by all members of the Committee in lieu of a meeting, shall be deemed the acts of the Committee. Each member of the Committee is entitled to, in good faith, rely or act upon any report or other information furnished to that member by any officer or other employee of the Company or any Affiliate, the Company’s independent certified public accountants, or any executive compensation consultant or other professional retained by the Company to assist in the administration of the Plan.
13.4Authority of Administrator. Subject to the Company’s Bylaws, the Committee’s Charter and any specific designation in the Plan, the Administrator has the exclusive power, authority and sole discretion to:
(a)Designate Eligible Individuals to receive Awards;
(b)Determine the type or types of Awards to be granted to each Eligible Individual;
(c)Determine the number of Awards to be granted and the number of Shares to which an Award will relate;
(d)Determine the terms and conditions of any Award granted pursuant to the Plan, including, but not limited to, the exercise price, grant price, or purchase price, any Performance Criteria, any restrictions or limitations on the Award, any schedule for vesting, lapse of forfeiture restrictions or restrictions on the exercisability of an Award, and accelerations or waivers thereof, and any provisions related to non-competition and recapture of gain on an Award, based in each case on such considerations as the Administrator in its sole discretion determines;
(e)Determine whether, to what extent, and pursuant to what circumstances an Award may be settled in, or the exercise price of an Award may be paid in cash, Shares, other Awards, or other property, or an Award may be canceled, forfeited, or surrendered;
(f)Prescribe the form of each Award Agreement, which need not be identical for each Holder;
(g)Decide all other matters that must be determined in connection with an Award;
(h)Establish, adopt, or revise any rules and regulations as it may deem necessary or advisable to administer the Plan;
(i)Interpret the terms of, and any matter arising pursuant to, the Plan, any Program or any Award Agreement;
(j)Make all other decisions and determinations that may be required pursuant to the Plan or as the Administrator deems necessary or advisable to administer the Plan; and
(k)Accelerate wholly or partially the vesting or lapse of restrictions of any Award or portion thereof at any time after the grant of an Award, subject to whatever terms and conditions it selects and Sections 3.4 and 14.2(d).
13.5Decisions Binding. The Administrator’s interpretation of the Plan, any Awards granted pursuant to the Plan, any Program, any Award Agreement and all decisions and determinations by the Administrator with respect to the Plan are final, binding, and conclusive on all parties.
13.6Delegation of Authority. To the extent permitted by Applicable Law, the Board or Committee may from time to time delegate to a committee of one or more members of the Board or one or more officers of the Company the authority to grant or amend Awards or to take other administrative actions pursuant to Article 13; provided, however, that in no event shall an officer of the Company be delegated the authority to grant awards to, or amend awards held by, the following individuals: (a) individuals who are subject to Section 16 of the Exchange Act, (b) Covered Employees, or (c) officers of the Company (or Directors) to whom authority to grant or amend Awards has been delegated hereunder; provided, further, that any delegation of administrative authority shall only be permitted to the extent it is permissible under Section 162(m) of the Code and other Applicable Law. Any delegation hereunder shall be subject to the restrictions and limits that the Board or Committee specifies at the time of such delegation, and the Board may at any time rescind the authority so delegated or appoint a new delegatee. At all times, the delegatee appointed under this Section 13.6 shall serve in such capacity at the pleasure of the Board and the Committee.

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Article 14.

MISCELLANEOUS PROVISIONS

14.1Amendment, Suspension or Termination of the Plan. Except as otherwise provided in this Section 14.1, the Plan may be wholly or partially amended or otherwise modified, suspended or terminated at any time or from time to time by the Board or the Committee. However, without approval of the Company’s stockholders given within twelve (12) months before or after the action by the Administrator, no action of the Administrator may, except as provided in Section 14.2, (a) increase the Share Limit or the Award Limit, (b) reduce the price per share of any outstanding Option or Stock Appreciation Right granted under the Plan or take any action prohibited under Section 12.6, or (c) cancel any Option or Stock Appreciation Right in exchange for cash or another Award when the Option or Stock Appreciation Right price per share exceeds the Fair Market Value of the underlying Shares. Except as provided in Section 14.10, no amendment, suspension or termination of the Plan shall, without the consent of the Holder, impair any rights or obligations under any Award theretofore granted or awarded, unless the Award itself otherwise expressly so provides. No Awards may be granted or awarded during any period of suspension or after termination of the Plan, and, notwithstanding anything herein to the contrary, in no event may any Award be granted under the Plan after September 17, 2020 (the tenth (10th) anniversary of the date the Board originally approved the Plan) (the “Expiration Date”). Any Awards that are outstanding on the Expiration Date shall remain in force according to the terms of the Plan and the applicable Award Agreement.
14.2Changes in Common Stock or Assets of the Company, Acquisition or Liquidation of the Company and Other Corporate Events.
(a)In the event of any stock dividend, stock split, combination or exchange of shares, merger, consolidation or other distribution (other than normal cash dividends) of Company assets to stockholders, or any other change affecting the shares of the Company’s stock or the share price of the Company’s stock other than an Equity Restructuring, the Administrator may make equitable adjustments, if any, to reflect such change with respect to (i) the aggregate number and kind of shares that may be issued under the Plan (including, but not limited to, adjustments of the Share Limit and Award Limit, and adjustments of the manner in which shares subject to Full Value Awards will be counted); (ii) the number and kind of shares of Common Stock (or other securities or property) subject to outstanding Awards; (iii) the number and kind of shares of Common Stock (or other securities or property)

for which automatic grants are subsequently to be made to new and continuing Non-Employee Directors pursuant to Section 4.6; (iv) the terms and conditions of any outstanding Awards (including, without limitation, any applicable performance targets or criteria with respect thereto); and (v) the grant or exercise price per share for any outstanding Awards under the Plan. Any adjustment affecting an Award intended as Performance-Based Compensation shall be made consistent with the requirements of Section 162(m) of the Code.

(b)In the event of any transaction or event described in Section 14.2(a) or any unusual or nonrecurring transactions or events affecting the Company, any Affiliate of the Company, or the financial statements of the Company or any Affiliate, or of changes in Applicable Law or accounting principles, the Administrator, in its sole discretion, and on such terms and conditions as it deems appropriate, either by the terms of the Award or by action taken prior to the occurrence of such transaction or event and either automatically or upon the Holder’s request, is hereby authorized to take any one or more of the following actions whenever the Administrator determines that such action is appropriate in order to prevent dilution or enlargement of the benefits or potential benefits intended to be made available under the Plan or with respect to any Award under the Plan, to facilitate such transactions or events or to give effect to such changes in laws, regulations or principles:
(i)To provide for either (A) termination of any such Award in exchange for an amount of cash, if any, equal to the amount that would have been attained upon the exercise of such Award or realization of the Holder’s rights (and, for the avoidance of doubt, if as of the date of the occurrence of the transaction or event described in this Section 14.2 the Administrator determines in good faith that no amount would have been attained upon the exercise of such Award or realization of the Holder’s rights, then such Award may be terminated by the Company without payment) or (B) the replacement of such Award with other rights or property selected by the Administrator in its sole discretion having an aggregate value not exceeding the amount that could have been attained upon the

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exercise of such Award or realization of the Holder’s rights had such Award been currently exercisable or payable or fully vested;

(ii)To provide that such Award be assumed by the successor or survivor corporation, or a parent or subsidiary thereof, or shall be substituted for by similar options, rights or awards covering the stock of the successor or survivor corporation, or a parent or subsidiary thereof, with appropriate adjustments as to the number and kind of shares and prices;
(iii)To make adjustments in the number and type of shares of the Company’s stock (or other securities or property) subject to outstanding Awards, and in the number and kind of outstanding Restricted Stock or Deferred Stock and/or in the terms and conditions of (including the grant or exercise price), and the criteria included in, outstanding Awards and Awards which may be granted in the future;
(iv)To provide that such Award shall be exercisable or payable or fully vested with respect to all Shares covered thereby, notwithstanding anything to the contrary in the Plan or the applicable Program or Award Agreement; and
(v)To provide that the Award cannot vest, be exercised or become payable after such event.
(c)In connection with the occurrence of any Equity Restructuring, and notwithstanding anything to the contrary in Sections 14.2(a) and 14.2(b):
(i)The number and type of securities subject to each outstanding Award and the exercise price or grant price thereof, if applicable, shall be equitably adjusted; and/or
(ii)The Administrator shall make such equitable adjustments, if any, as the Administrator, in its sole discretion, may deem appropriate to reflect such Equity Restructuring with respect to the aggregate number and kind of shares that may be issued under the Plan (including, but not limited to, adjustments of the Share Limit and Award Limit and adjustments of the manner in which shares subject to Full Value Awards will be counted). The adjustments provided under this Section 14.2(c) shall be nondiscretionary and shall be final and binding on the affected Holder and the Company.
(d)Notwithstanding any other provision of the Plan, in the event of a Change in Control, with respect to each outstanding Award, unless the Administrator elects to (i) terminate such Award in

exchange for cash, rights or property, or (ii) cause such Award to become fully exercisable and no longer subject to any forfeiture restrictions prior to the consummation of a Change in Control, pursuant to Section 14.2, (A) such outstanding Award (other than any portion subject to performance-based vesting) shall continue in effect, or be assumed or an equivalent Award substituted by the successor corporation or a parent or subsidiary of the successor corporation and (B) the portion of such Award subject to performance-based vesting shall be subject to the terms and conditions of the applicable Award Agreement or, in the absence of applicable terms and conditions, the Administrator’s discretion. In the event an Award continues in effect, or is assumed or an equivalent Award substituted, and the surviving or successor corporation terminates a Holder’s employment without “cause” (as such term is defined in the sole discretion of the Administrator, or as set forth in the Award Agreement relating to such Award) upon or within twelve (12) months following the Change in Control, then such Holder shall be fully vested in such continued, assumed or substituted Award.

(e)In the event that the successor corporation in a Change in Control refuses to assume or substitute for an Award, the Administrator may cause any or all of such Awards to (i) terminate in exchange for cash, rights or other property, pursuant to Section 14.2(b)(i), or (ii) become fully exercisable immediately prior to the consummation of such transaction and all forfeiture restrictions on any or all of such Awards to lapse. If any such Award is exercisable, in lieu of assumption or substitution in the event of a Change in Control, the Administrator shall notify the Holder that such Award shall be fully exercisable for a period of fifteen (15) days from the date of such notice, contingent upon the occurrence of the Change in Control, and such Award shall terminate upon the expiration of such period.
(f)For the purposes of this Section 14.2, an Award shall be considered assumed if, following the Change in Control, the Award confers the right to purchase or receive, for each share of Common Stock subject to the Award immediately prior to the Change in Control, the consideration (whether stock, cash, or other securities or property) received in the Change in Control by holders of Common Stock for each Share held on the effective date of the transaction (and if holders were offered a choice of consideration, the type of consideration chosen by the holders of a majority of the outstanding Shares); provided, however, that if such consideration received in the Change in Control was not solely common stock of the

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successor corporation or its parent, the Administrator may, with the consent of the successor corporation, provide for the consideration to be received upon the exercise of the Award, for each share of Common Stock subject to an Award, to be solely common stock of the successor corporation or its parent equal in fair market value to the per-share consideration received by holders of Common Stock in the Change in Control.

(g)The Administrator may, in its sole discretion, include such further provisions and limitations in any Award, agreement or certificate, as it may deem equitable and in the best interests of the Company that are not inconsistent with the provisions of the Plan.
(h)With respect to Awards which are granted to Covered Employees and are intended to qualify as Performance-Based Compensation, no adjustment or action described in this Section 14.2 or in any other provision of the Plan shall be authorized to the extent that such adjustment or action would cause such Award to fail to so qualify as Performance-Based Compensation, unless the Administrator determines that the Award should not so qualify. No adjustment or action described in this Section 14.2 or in any other provision of the Plan shall be authorized to the extent that such adjustment or action would cause the Plan to violate Section 422(b)(1) of the Code. Furthermore, no such adjustment or action shall be authorized to the extent such adjustment or action would result in short-swing profits liability under Section 16 or violate the exemptive conditions of Rule 16b-3 unless the Administrator determines that the Award is not to comply with such exemptive conditions.
(i)The existence of the Plan, the Program, the Award Agreement and the Awards granted hereunder shall not affect or restrict in any way the right or power of the Company or the stockholders of the Company to make or authorize any adjustment, recapitalization, reorganization or other change in the Company’s capital structure or its business, any merger or consolidation of the Company, any issue of stock or of options, warrants or rights to purchase stock or of bonds, debentures, preferred or prior preference stocks whose rights are superior to or affect the Common Stock or the rights thereof or which are convertible into or exchangeable for Common Stock, or the dissolution or liquidation of the Company, or any sale or transfer of all or any part of its assets or business, or any other corporate act or proceeding, whether of a similar character or otherwise.
(j)No action shall be taken under this Section 14.2 which shall cause an Award to fail to be exempt from or comply with Section 409A of the Code or the Treasury Regulations thereunder.
(k)In the event of any pending stock dividend, stock split, combination or exchange of shares, merger, consolidation or other distribution (other than normal cash dividends) of Company assets to stockholders, or any other change affecting the shares of Common Stock or the share price of the Common Stock including any Equity Restructuring, for reasons of administrative convenience, the Company, in its sole discretion, may refuse to permit the exercise of any Award during a period of up to thirty (30) days prior to the consummation of any such transaction.
14.3Approval of Plan by Stockholders. The Plan was originally approved by the Company’s stockholders on November 3, 2010. This amendment and restatement of the Plan will be submitted for the approval of the Company’s stockholders within twelve (12) months after the date of the Board’s adoption of this amendment and restatement of the Plan. Awards may be granted or awarded under the Plan after Board approval, but prior to such stockholder approval; provided that Awards granted after Board approval, but prior to such stockholder approval that provide for the grant of Shares in excess of the Share Limit (as in effect immediately prior to this amendment and restatement of the Plan) shall not be exercisable, shall not vest and the restrictions thereon shall not lapse and no Shares shall be issued pursuant thereto prior to the time when this amendment and restatement of the Plan is approved by the stockholders; and provided, further, that if such shareholder approval has not been obtained at the end of said twelve (12) month period, (a) the Plan (as amended and restated herein) will not become effective, (b) all Awards previously granted or awarded under the Plan after Board approval that provide for the grant of Shares in excess of the Share Limit (as in effect immediately prior to this amendment and restatement of the Plan) shall thereupon be canceled and become null and void, and (c) all Awards previously granted or awarded under the Plan after Board approval that provide for the grant of Shares at or below the Share Limit (as in effect immediately prior to this amendment and restatement of the Plan) shall be subject to the terms of the conditions of the Plan (as in effect immediately prior to this amendment and restatement).
14.4No Stockholders Rights. Except as otherwise provided herein, a Holder shall have none of the rights of a stockholder with respect to shares of Common Stock covered by any Award until the Holder becomes the record owner of such shares of Common Stock.
14.5Paperless Administration. In the event that the Company establishes, for itself or using the services of a third

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party, an automated system for the documentation, granting or exercise of Awards, such as a system using an internet website or interactive voice response, then the paperless documentation, granting or exercise of Awards by a Holder may be permitted through the use of such an automated system.

14.6Effect of Plan upon Other Compensation Plans. The adoption of the Plan shall not affect any other compensation or incentive plans in effect for the Company or any Affiliate. Nothing in the Plan shall be construed to limit the right of the Company or any Affiliate: (a) to establish any other forms of incentives or compensation for Employees, Consultants or Directors of the Company or any Affiliate, or (b) to grant or assume options or other rights or awards otherwise than under the Plan in connection with any proper corporate purpose including without limitation, the grant or assumption of options in connection with the acquisition by purchase, lease, merger, consolidation or otherwise, of the business, stock or assets of any corporation, partnership, limited liability company, firm or association.
14.7Compliance with Laws. The Plan, the granting and vesting of Awards under the Plan and the issuance and delivery of Shares and the payment of money under the Plan or under Awards granted or awarded hereunder are subject to compliance with all Applicable Law (including but not limited to state, federal and foreign securities law and margin requirements), and to such approvals by any listing, regulatory or governmental authority as may, in the opinion of counsel for the Company, be necessary or advisable in connection therewith. Any securities delivered under the Plan shall be subject to such restrictions, and the person acquiring such securities shall, if requested by the Company, provide such assurances and representations to the Company as the Company may deem necessary or desirable to assure compliance with all Applicable Law. To the extent permitted by Applicable Law, the Plan and Awards granted or awarded hereunder shall be deemed amended to the extent necessary to conform to such Applicable Law.
14.8Titles and Headings, References to Sections of the Code or Exchange Act. The titles and headings of the Sections in the Plan are for convenience of reference only and, in the event of any conflict, the text of the Plan, rather than such titles or headings, shall control. References to sections of the Code or the Exchange Act shall include any amendment or successor thereto.
14.9Governing Law. The Plan and any agreements hereunder shall be administered, interpreted and enforced under the internal laws of the State of Maryland without regard to conflicts of laws thereof or of any other jurisdiction.
14.10Section 409A. To the extent that the Administrator determines that any Award granted under the Plan is

subject to Section 409A of the Code, the Program pursuant to which such Award is granted and the Award Agreement evidencing such Award shall incorporate the terms and conditions required by Section 409A of the Code. To the extent applicable, the Plan, the Program and any Award Agreements shall be interpreted in accordance with Section 409A of the Code and Department of Treasury regulations and other interpretive guidance issued thereunder, including without limitation any such regulations or other guidance that may be issued after the Effective Date. Notwithstanding any provision of the Plan to the contrary, in the event that following the Effective Date the Administrator determines that any Award may be subject to Section 409A of the Code and related Department of Treasury guidance (including such Department of Treasury guidance as may be issued after the Effective Date), the Administrator may adopt such amendments to the Plan and the applicable Program and Award Agreement or adopt other policies and procedures (including amendments, policies and procedures with retroactive effect), or take any other actions, that the Administrator determines are necessary or appropriate to (a) exempt the Award from Section 409A of the Code and/or preserve the intended tax treatment of the benefits provided with respect to the Award, or (b) comply with the requirements of Section 409A of the Code and related Department of Treasury guidance and thereby avoid the application of any penalty taxes under such Section.

14.11No Rights to Awards. No Eligible Individual or other person shall have any claim to be granted any Award pursuant to the Plan, and neither the Company nor the Administrator is obligated to treat Eligible Individuals, Holders or any other persons uniformly.
14.12Unfunded Status of Awards. The Plan is intended to be an “unfunded” plan for incentive compensation. With respect to any payments not yet made to a Holder pursuant to an Award, nothing contained in the Plan or any Program or Award Agreement shall give the Holder any rights that are greater than those of a general creditor of the Company or any Affiliate.
14.13Indemnification. To the extent allowable pursuant to Applicable Law, each member of the Committee or of the Board shall be indemnified and held harmless by the Company from any loss, cost, liability, or expense that may be imposed upon or reasonably incurred by such member in connection with or resulting from any claim, action, suit, or proceeding to which he or she may be a party or in which he or she may be involved by reason of any action or failure to act pursuant to the Plan and against and from any and all amounts paid by him or her in satisfaction of judgment in such action, suit, or proceeding against him or her; provided he or she gives the Company an opportunity, at its own expense, to handle and defend the same before he or she undertakes to handle and defend it on his or her

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own behalf. The foregoing right of indemnification shall not be exclusive of any other rights of indemnification to which such persons may be entitled pursuant to the Company’s Certificate of Incorporation or Bylaws, as a matter of law, or otherwise, or any power that the Company may have to indemnify them or hold them harmless.

14.14Relationship to other Benefits. No payment pursuant to the Plan shall be taken into account in determining any benefits under any pension, retirement, savings, profit sharing, group insurance, welfare or other benefit plan of the Company or any Affiliate except to the extent otherwise expressly provided in writing in such other plan or an agreement thereunder.
14.15Expenses. The expenses of administering the Plan shall be borne by the Company and its Subsidiaries.

* * * * *

I hereby certify that the foregoing Plan was duly adopted by the Board of Directors of Coach, Inc. on September 18, 2015.

* * * * *

I hereby certify that the foregoing Plan was approved by the stockholders of Coach, Inc. on [            ] [  ], 2015.

Executed on this [  ] day of [            ] 2015.

/s/ Todd Kahn

Corporate Secretary

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