SEC FORM 4

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person^*

DEVINE MICHAEL F III

(Last)

(First)

(Middle)

516 WEST 34TH STREET

(Street)

NEW YORK

10001

(City)

(State)

(Zip)

2. Issuer Name and Ticker or Trading Symbol
COACH INC [ COH ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	EVP, Chief Financial Officer

3. Date of Earliest Transaction (Month/Day/Year)
11/04/2010

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock	11/04/2010		M		81,742	A	$42.28	138,607	D
Common Stock	11/04/2010		M		81,661	A	$34.12	220,268	D
Common Stock	11/04/2010		M		50,900	A	$45.13	271,168	D
Common Stock	11/04/2010		M		32,531	A	$42.26	303,699	D
Common Stock	11/04/2010		M		27,000	A	$26.21	330,699	D
Common Stock	11/04/2010		M		23,434	A	$42.44	354,133	D
Common Stock	11/04/2010		M		23,377	A	$29.37	377,510	D
Common Stock	11/04/2010		M		21,562	A	$42.29	399,072	D
Common Stock	11/04/2010		M		3,162	A	$42.14	402,234	D
Common Stock	11/04/2010		M		241	A	$41.93	402,475	D
Common Stock⁽¹⁾	11/04/2010		S		31,290	D	$52.176	371,185	D
Common Stock⁽¹⁾	11/04/2010		S		47,995	D	$52.2	323,190	D
Common Stock⁽²⁾	11/04/2010		F		297,615	D	$52.2	25,575	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
Stock Option	$29.37	11/04/2010		M			23,377	⁽³⁾	08/05/2019	Common Stock	23,377	$0.0000	47,051	D
Stock Option	$42.28	11/04/2010		M			81,742	05/15/2007	12/03/2011	Common Stock	81,742	$0.0000	300	D
Stock Option	$41.93	11/04/2010		M			241	05/16/2007	08/07/2012	Common Stock	241	$0.0000	0.0000	D
Stock Option	$42.14	11/04/2010		M			3,162	05/16/2007	08/07/2012	Common Stock	3,162	$0.0000	0.0000	D
Stock Option	$42.29	11/04/2010		M			21,562	05/16/2007	08/07/2012	Common Stock	21,562	$0.0000	100	D
Stock Option	$42.44	11/04/2010		M			23,434	05/16/2007	08/07/2012	Common Stock	23,434	$0.0000	100	D
Stock Option	$42.26	11/04/2010		M			32,531	05/16/2007	08/07/2012	Common Stock	32,531	$0.0000	0.0000	D
Stock Option	$34.12	11/04/2010		M			81,661	06/30/2008	11/08/2015	Common Stock	81,661	$0.0000	200	D
Stock Option	$26.21	11/04/2010		M			27,000	08/05/2009	08/05/2018	Common Stock	27,000	$0.0000	26,999	D
Stock Option	$45.13	11/04/2010		M			50,900	08/09/2008	08/09/2017	Common Stock	50,900	$0.0000	100	D

Explanation of Responses:

1. The net proceeds from these sales will be used primarily for the purchase of a vacation home.

2. These shares were sold to pay for the cost of, and the taxes and fees associated with, the exercise of the derivative securities described above.

3. These options vest in three equal installments on the first, second and third anniversaries of the date of grant.

	Daniel J. Ross, Assistant Secretary, pursuant to a power of attorney filed with the Commission	11/08/2010
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.