-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, Ib63Rk8lTzapClpPPlQJvRVPorPJgHPlYOvSKelZbNRgbTPa1vGGNH88J/Ks5xvc nrEQegougDgZKiu6nu27EA== 0001206774-09-002217.txt : 20091125 0001206774-09-002217.hdr.sgml : 20091125 20091125145712 ACCESSION NUMBER: 0001206774-09-002217 CONFORMED SUBMISSION TYPE: 10-K PUBLIC DOCUMENT COUNT: 14 CONFORMED PERIOD OF REPORT: 20090930 FILED AS OF DATE: 20091125 DATE AS OF CHANGE: 20091125 FILER: COMPANY DATA: COMPANY CONFORMED NAME: ENERGIZER HOLDINGS INC CENTRAL INDEX KEY: 0001096752 STANDARD INDUSTRIAL CLASSIFICATION: MISCELLANEOUS ELECTRICAL MACHINERY, EQUIPMENT & SUPPLIES [3690] IRS NUMBER: 431863181 STATE OF INCORPORATION: MO FISCAL YEAR END: 0930 FILING VALUES: FORM TYPE: 10-K SEC ACT: 1934 Act SEC FILE NUMBER: 001-15401 FILM NUMBER: 091208120 BUSINESS ADDRESS: STREET 1: 533 MARYVILLE UNIVERSITY DRIVE CITY: ST LOUIS STATE: MO ZIP: 63141 BUSINESS PHONE: 3149852161 MAIL ADDRESS: STREET 1: 533 MARYVILLE UNIVERSITY DRIVE CITY: ST LOUIS STATE: MO ZIP: 63141 10-K 1 energizer_10k.htm ANNUAL REPORT

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

____________________________________

FORM 10-K

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF
THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended September 30, 2009

Commission File No. 001-15401

ENERGIZER HOLDINGS, INC.
____________________________________

Incorporated in Missouri                     IRS Employer Identification No. 43-1863181
533 Maryville University Drive, St. Louis, Missouri 63141
Registrant's telephone number, including area code: 314-985-2000
Securities registered pursuant to Section 12(b) of the Act:

Title of each class Name of each exchange on which
  registered
Energizer Holdings, Inc. New York Stock Exchange, Inc.
Common Stock, par value $.01 per share  
Energizer Holdings, Inc. New York Stock Exchange, Inc.
Common Stock Purchase Rights  

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.
Yes: X      No:

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934.
Yes:     No: X

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months and (2) has been subject to such filing requirements for the past 90 days.
Yes: X      No:

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period that the registrant was require to submit and post such files.
Yes: X      No:

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to the best of registrant's knowledge, in definitive proxy statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K.
Yes: X      No:

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, or a non-accelerated filer (as defined in Rule 12b-2 of the Exchange Act).

Large accelerated filer  X      Accelerated filer ____      Non-accelerated filer ____

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2) of the Exchange Act).
Yes:     No: X
 


The aggregate market value of the voting common equity held by nonaffiliates of the registrant as of the close of business on March 31, 2009 the last day of the registrant’s most recently completed second quarter: $2,857,371,226.

(Excluded from these figures is the voting stock held by registrant's directors and executive officers, who are the only persons known to registrant who may be considered to be its "affiliates" as defined under Rule 12b-2. Registrant does not have a class of non-voting equity securities.)

Number of shares of Energizer Holdings, Inc. Common Stock ("ENR Stock"), $.01 par value, outstanding as of close of business on November 20, 2009: 69,765,199.

DOCUMENTS INCORPORATED BY REFERENCE

1. Portions of Energizer Holdings, Inc. 2009 Annual Report (Parts I and II of Form10-K).

2. Portions of Energizer Holdings, Inc. Notice of Annual Meeting and Proxy Statement (“Proxy Statement”) for our Annual Meeting of Shareholders which will be held January 25, 2010. The Proxy Statement will be filed within 120 days of the end of the fiscal year ended September 30, 2009. (Part III of Form 10-K).

PART I

Item 1. Business.

General

     Energizer Holdings, Inc., incorporated in Missouri in 1999, is one of the world’s largest manufacturers and marketers of primary batteries, portable lighting and personal care products in the wet shave, skin care, feminine care and infant care categories. On April 1, 2000, all of the outstanding shares of common stock of Energizer were distributed in a tax-free spin-off to shareholders of Ralston Purina Company.


     Energizer is the successor to over 100 years of expertise in the battery and portable lighting products industry. Its brand names Eveready and Energizer have worldwide recognition for quality and dependability, and are marketed and sold in more than 165 countries.

     On March 28, 2003, we completed the acquisition of the Schick-Wilkinson Sword (SWS) business from Pfizer, Inc. SWS is the second largest manufacturer and marketer of men’s and women’s wet shave products in the world. Its portfolio of products include: the Quattro for Women, Intuition, Lady Protector and Silk Effects Plus women’s shaving systems and the Quattro and Protector men’s shaving systems, as well as the Quattro, Xtreme 3, and Slim Twin/Exacta disposables. SWS has over 75 years of history in the shaving products industry with a reputation for high quality and innovation in shaving technology. SWS products are sold in more than 140 countries. On June 5, 2009, we completed the acquisition of the Edge and Skintimate shave preparation brands from S.C. Johnson & Son, Inc. (SCJ). This added U.S. market leading shave preparation brands to our existing wet shave product portfolio.

     On October 1, 2007, we completed the acquisition of all of the outstanding stock of Playtex Products, Inc., a leading manufacturer and marketer of well-recognized branded consumer products in North America. Its portfolio of products include Playtex feminine care products, Playtex infant care products, Diaper Genie diaper disposal systems, Wet Ones pre-moistened wipes, Banana Boat and Hawaiian Tropic sun care products, and Playtex household gloves.

     Our subsidiaries operate a number of manufacturing and packaging facilities in 14 countries on five continents, as listed in Item 2 below, and employ over 4,500 colleagues in the United States and approximately 11,000 in foreign jurisdictions.

     On May 20, 2009, the Company completed a public offering of shares of common stock under which it sold 10,925,000 shares at a price to the public of $49.00 per share. The Company used the net proceeds of the offering to acquire the shave preparation business of S.C. Johnson & Son, Inc. and the balance will be used for general corporate purposes, including the repayment of indebtedness.

Principal Products

Household Products

     Energizer’s Household products division manufactures and markets one of the most extensive product portfolios in household batteries, specialty batteries and portable lighting products. We offer batteries using carbon zinc, alkaline, rechargeable and lithium technologies. These products are marketed and sold into the price, premium and performance segments. This allows us to penetrate the broad range of the market and meet most consumer needs. We distribute our portfolio of household and specialty batteries and portable lighting products through a far-reaching global distribution network, which also provides a platform for the distribution of our personal care products. Since the invention of the first D cell battery by our predecessor in the business in 1893, we have been committed to developing and marketing innovative new products for the portable power and portable lighting products market. Energizer has continued this dedication to innovation by introducing multiple new products, including extending our lithium battery technology to the first lithium AAA battery in 2003, and, in 2008, by introducing the Advanced Lithium battery, which performs four times better in high drain devices versus alkaline batteries. Advanced Lithium provides a mid-range price point for consumers to meet their high-drain device needs. In 2009, Energizer announced the first zinc air prismatic battery, which is the highest energy density battery of any consumer portable power solution (either disposable or rechargeable).


     In lighting products, Energizer manufactures and markets a complete line of flashlights and other battery-powered lighting products under the “Energizer” and “Eveready” brands - including premium and value flashlights and lanterns for home, work and outdoors, plus novelty and impulse flashlights.

     The battery category is highly competitive as brands compete for consumer acceptance and retail shelf space. Unit growth had been positive for many years, but unit volume declined over the last two years coincident with the global economic recession. We believe household battery volume growth has also been dampened by cautious retailer inventory investments and an increasing number of new devices powered by built-in rechargeable battery systems.

     Pricing actions in response to rising material costs has raised retail prices over time. Pricing actions are not always available to fully offset material cost increases, especially in highly competitive markets. In addition, we have had some shift by consumers to larger package sizes, and increased retailer support of private label products, both of which sell at lower per unit prices. The long-term impact on overall category value resulting from the current economic downturn, new device trends, migration to private label brands, larger package sizes and retailer inventory investment strategies is difficult to predict at this time.

     Energizer is well positioned to meet the needs of customer and consumer demands for household and specialty batteries and portable lighting products, leveraging category expertise, retail understanding and its broad portfolio of products to give Energizer a strong presence across the retail channels. We believe we have a leading market share presence in most of the major markets in which we compete.

Personal Care

     The Personal Care division includes wet shave products sold under the Schick and Wilkinson Sword, Edge and Skintimate brand names, skin care products sold under the Banana Boat, Hawaiian Tropic, Wet Ones and Playtex brand names, and Feminine Care and Infant Care products sold under the Playtex and Diaper Genie brand names.

     We manufacture and distribute Schick and Wilkinson Sword razor systems, composed of razor handles and refillable blades, and disposable shave products for men and women. We market our wet shave products in more than 140 countries worldwide. Our primary markets are the U.S., Canada, Japan and the larger countries of Western Europe, and we estimate our overall share of the wet shave category for these major markets at approximately 20% in 2009, 2008 and 2007. We currently maintain the #2 global market share position in wet shaving. Category blade unit consumption has been relatively flat for a number of years. However, product innovations and corresponding increased per unit prices have accounted for category growth. The category is extremely competitive with competitors vying for consumer loyalty and retail shelf space.

     With the acquisition of the Edge and Skintimate shave preparation brands, we added U.S. market leading shave preparation products to our wet shave portfolio.


     Schick-Wilkinson Sword, or “SWS,” has gained recognition for its innovation and development of new products designed to improve the shaving experience, including the introduction of the “Intuition” women’s system in 2003, a unique system incorporating a three-bladed razor surrounded by a skin conditioning solid which lathers, shaves and provides extra moisture in one step. In 2003, SWS introduced the “Quattro” men’s shaving system, the first four blade razor system for men. Since then, SWS has continued to introduce a number of extensions and improvements to these flagship systems.

     With the acquisition of Playtex Products, Inc., a leading North American manufacturer and marketer in the skin, feminine and infant care product categories, we added a diversified portfolio of well-recognized branded consumer products.

     In skin care, we market sun care products under the Banana Boat and Hawaiian Tropic brands. We believe these brands, on a combined basis, hold a leading market share in the U.S. sun care category. The sun care category in the U.S. is segmented by product type such as general protection, tanning and babies; as well as by method of application such as lotions and sprays. Playtex competes across this full spectrum of sun care products. We also offer Wet Ones, the leader in the U.S. portable hands wipes category, and Playtex household gloves, the branded household glove leader in the U.S.

     In feminine care, we believe Playtex is the second largest selling tampon brand overall in the U.S. We offer plastic applicator tampons under the Playtex Gentle Glide and Playtex Sport brands, and Playtex Personal Cleansing Cloths, a pre-moistened wipe for feminine hygiene.

     In infant care, we market a broad range of products including bottles, cups, and a full line of mealtime products including plates, utensils and placemats under the Playtex brand name. We also offer a line of pacifiers, including the Ortho-Pro and Binky pacifiers. We believe our Playtex Diaper Genie brand of diaper disposal systems leads the U.S. diaper pail category. The Diaper Genie brand consists of the diaper pail unit and refill liners. The refill liners individually seals diapers in an odor-proof plastic film.

Sources and Availability of Raw Materials

     The principal raw materials used by Energizer - electrolytic manganese dioxide, zinc, silver, nickel, acetylene black, graphite, steel cans, nylon, brass wire, separator paper, and potassium hydroxide, for batteries, and steel, zinc, various plastic resins, synthetic rubber resins, soap based lubricants and various packaging materials, for wet shave products, and certain naturally derived fibers, resin-based plastics and certain chemicals for the Playtex product lines, - are sourced on a regional or global basis. Although the prices of zinc, nickel, electrolytic manganese dioxide, and resins, in particular, have fluctuated in the past year, Energizer believes that adequate supplies of the raw materials required for its operations are available at the present time. Energizer, of course, cannot predict the future availability or prices of such materials. These raw materials are generally available from a number of different sources, and the prices of those raw materials are susceptible to currency fluctuations and price fluctuations due to transportation, government regulations, price controls, economic climate, or other unforeseen circumstances. In the past, Energizer has not experienced any significant interruption in availability of raw materials.

     We believe we have extensive experience in purchasing raw materials in the commodity markets. From time to time, management has taken positions in various ingredients to assure supply and to protect margins on anticipated sales volume.


Sales and Distribution

     Energizer’s products are marketed primarily through a direct sales force, but also through exclusive and non-exclusive distributors and wholesalers. In the U.S., Household Products and Personal Care each has a dedicated commercial organization reflecting the scale and importance of these businesses. Since October 1, 2007, the Playtex and SWS sales forces in the U.S. have been combined to form a team focused on our Personal Care product lines. Outside the U.S. and Canada, the commercial teams market our full portfolio of product offerings. Energizer distributes its products to consumers through numerous retail locations worldwide, including mass merchandisers and warehouse clubs, food, drug and convenience stores, electronics specialty stores and department stores, hardware and automotive centers and military stores.

     Although a large percentage of Energizer’s sales are attributable to a relatively small number of retail customers, in fiscal 2009, only Wal-Mart Stores, Inc. and its subsidiaries, as a group, accounted for more than ten percent of Energizer’s annual sales. For fiscal year 2009, this customer accounted for, in the aggregate, approximately 21.4% of Energizer’s sales. Because of the short period between order and shipment date (generally less than one month) for most of our orders, the dollar amount of current backlog is not material and is not considered to be a reliable indicator of future sales volume.

Patents, Technology and Trademarks

     Energizer owns a number of U.S., Canadian and foreign trademarks, which Energizer considers of substantial importance and which are used individually or in conjunction with other Energizer trademarks. These include “Eveready”, “Energizer”, "Energizer Max", “Energizer UltraPlus”, “Energizer Ultimate”, “Schick”, “Wilkinson Sword”, “Intuition”, “Quattro”, “Xtreme 3”, “Protector”, “Lady Protector”, “Silk Effects”, “ST Slim Twin”, “Exacta”, “Edge”, “Skintimate”, “Banana Boat”, “Hawaiian Tropic”, “Binky”, “Diaper Genie”, “Drop-Ins”, “First Sipster”, “Gentle Glide”, “Sport”, “Get on the Boat”, “HandSaver”, “Insulator”, “Insulator Sport”, “NaturaLatch”, “Natural Shape”, “Ortho Pro”, “Quick Straw”, “QuikBlok”, “Sipster”, “Sport”, “VentAire”, and “Wet Ones”, the Energizer Bunny and the Energizer Man character. As a result of the Playtex acquisition, Energizer also owns royalty-free licenses in perpetuity to the “Playtex” and “Living” trademarks in the United States, Canada and many foreign jurisdictions related to certain feminine hygiene, baby care, gloves and other products, but excluding certain apparel related products.

     Energizer’s ability to compete effectively in the battery and portable lighting, wet shave, skin care, feminine care and infant care industries depends, in part, on its ability to maintain the proprietary nature of its technology and manufacturing processes through a combination of patent and trade secret protection, non-disclosure agreements, licensing, and cross-licensing agreements. Energizer owns or licenses from third parties a considerable number of patents, patent applications and other technology which Energizer believes are significant to its business. These relate primarily to battery product and lighting device improvements, additional battery product features, shaving product improvements and additional features, plastic applicators for tampons, baby bottles and nipples, disposable liners and plastic holders for the nurser systems, children’s drinking cups, pacifiers, sunscreen formulations, diaper disposal systems, and breast pump products and improvements, and manufacturing processes.


     As of September 30, 2009, Energizer owned (directly or beneficially) approximately 980 unexpired United States patents which have a range of expiration dates from October 2009 to January, 2027, and had approximately 400 United States patent applications pending. It routinely prepares additional patent applications for filing in the United States. Energizer also actively pursues foreign patent protection in a number of foreign countries. As of September 30, 2009, Energizer owned (directly or beneficially) approximately 2,400 foreign patents and had approximately 1,340 patent applications pending in foreign countries.

     Since publications of discoveries in the scientific or patent literature tends to lag behind actual discoveries by several months, Energizer cannot be certain that its subsidiaries were the first creator of inventions covered by pending patent applications or the first to file patent applications on such inventions.

Seasonality

     Sales and operating profit for Household Products tends to be seasonal, with purchases of batteries by consumers during the December holiday season, and increases in retailer inventories during autumn. In addition, natural disasters such as hurricanes can create conditions that drive increased needs for portable power and spike battery and flashlight sales. The wet shave business does not exhibit significant seasonal variability.

     Customer orders for sun care products are highly seasonal, which has historically resulted in higher sun care sales to retailers during the late winter through mid-summer months.

Competition

     The Household Products and Personal Care businesses are highly competitive, both in the United States and on a global basis, as large manufacturers with global operations compete for consumer acceptance and, increasingly, limited retail shelf space. Competition is based upon brand perceptions, product performance, customer service and price.

     Unit growth in the battery category had been positive for many years, but unit volume declined on a year over year basis over the last two years due primarily to reduced inventory investment by retailers and soft overall category consumption due, in part, to the recent economic downturn. Our principal battery competitors in the U.S. are Duracell International, Inc., a subsidiary of Procter & Gamble Company, and Spectrum Brands, Inc. We believe private-label sales by large retailers have also been growing in significance in some parts of the world. Duracell and Panasonic are significant competitors in South and Central America, Asia and Europe, and local and regional battery manufacturers in Asia and Europe also compete for battery sales.

     The global shaving products business, comprised of wet shave blades and razors, electric shavers, lotions and creams, is a growing consumer product segment worldwide. The wet shave segment of that business, the segment in which we participate, is further segmented between razor systems and disposable products. Geographically, North America, Western Europe and Japan represent relatively developed and stable markets with demographic trends that result in a stable, predictable number of shaving consumers. These markets are expected to rely primarily on new premium priced product introductions for growth as category blade unit consumption has been relatively flat for a number of years. As a result of demographic trends, however, there is a growth trend predicted for the wet shave segment in Latin American, Asian and Eastern European countries. Our principal competitors in the wet shave business worldwide are Procter & Gamble Company, which is the leading company in the global wet shave segment, and Bic Group, which competes primarily in the disposable segment.


     The markets for skin care, feminine care and infant care products are also highly competitive, characterized by the frequent introduction of new products, accompanied by major advertising and promotional programs. Its competitors consist of a large number of domestic and foreign companies, including Procter & Gamble Company and Kimberly-Clark Corp. in feminine care, Schering-Plough and Johnson & Johnson in skin care, and a variety of competitors in the fragmented infant care market. In feminine care, we believe private label sales by large retailers in the U.S. have been growing.

     We believe we have a significant market position in most geographic markets in which our businesses compete.

Governmental Regulation and Environmental Matters

     Energizer’s operations are subject to various federal, state, foreign and local laws and regulations intended to protect the public health and the environment. These regulations relate primarily to worker safety, air and water quality, underground fuel storage tanks and waste handling and disposal.

     The Company has received notices from the U.S. Environmental Protection Agency, state agencies, and/or private parties seeking contribution, that it has been identified as a “potentially responsible party” (PRP) under the Comprehensive Environmental Response, Compensation and Liability Act, and may be required to share in the cost of cleanup with respect to eight federal “Superfund” sites. It may also be required to share in the cost of cleanup with respect to two state-designated sites, and certain international locations. Liability under the applicable federal and state statutes which mandate cleanup is strict, meaning that liability may attach regardless of lack of fault, and joint and several, meaning that a liable party may be responsible for all of the costs incurred in investigating and cleaning up contamination at a site. However, liability in such matters is typically shared by all of the financially viable responsible parties, through negotiated agreements. Negotiations with the U.S. Environmental Protection Agency, the state agencies that are involved on the state-designated sites, and other PRPs are at various stages with respect to the sites. Negotiations involve determinations of the actual responsibility of the Company and the other PRPs at the site, appropriate investigatory and/or remedial actions, and allocation of the costs of such activities among the PRPs and other site users.

     The amount of the Company’s ultimate liability in connection with those sites may depend on many factors, including the volume and toxicity of material contributed to the site, the number of other PRPs and their financial viability, and the remediation methods and technology to be used.

     In addition, the Company undertook certain programs to reduce or eliminate the environmental contamination at the rechargeable battery facility in Gainesville, Florida, which was divested in November 1999. Responsibility for those programs was assumed by the buyer at the time of the divestiture. In 2001, the buyer, as well as its operating subsidiary which owned and operated the Gainesville facility, filed petitions in bankruptcy. In the event that the buyer and its affiliates become unable to continue the programs to reduce or eliminate contamination, the Company could be required to bear financial responsibility for such programs as well as for other known and unknown environmental conditions at the site. Under the terms of the Reorganization Agreement between the Company and Ralston Purina Company, however, which has been assumed by an affiliate of The Nestle Corporation, Ralston’s successor is obligated to indemnify the Company for 50% of any such liabilities in excess of $3 million.


     Under the terms of the Stock and Asset Purchase Agreement between Pfizer, Inc. and the Company, relating to the acquisition of the SWS business, environmental liabilities related to pre-closing operations of that business, or associated with properties acquired, are generally retained by Pfizer, subject to time limitations varying from 2 years to 10 years following closing with respect to various classes or types of liabilities, minimum thresholds for indemnification by Pfizer, and maximum limitations on Pfizer’s liability, which thresholds and limitations also vary with respect to various classes or types of liabilities.

     Many European countries, as well as the European Union, have been very active in adopting and enforcing environmental regulations. In many developing countries in which the Company operates, there has not been significant governmental regulation relating to the environment, occupational safety, employment practices or other business matters routinely regulated in the United States. As such economies develop, it is possible that new regulations may increase the risk and expense of doing business in such countries.

     Accruals for environmental remediation are recorded when it is probable that a liability has been incurred and the amount of the liability can be reasonably estimated, based on current law and existing technologies. These accruals are adjusted periodically as assessments take place and remediation efforts progress, or as additional technical or legal information becomes available.

     It is difficult to quantify with certainty the potential financial impact of actions regarding expenditures for environmental matters, particularly remediation, and future capital expenditures for environmental control equipment. Nevertheless, based upon the information currently available, the Company believes that its ultimate liability arising from such environmental matters, taking into account established accruals of $9.1 million for estimated liabilities at September 30, 2009, should not be material to the business or financial condition of the Company.

     Certain of Energizer’s products are subject to regulation under the Federal Food, Drug and Cosmetic Act and are regulated by the U.S. Food and Drug Administration (“FDA”).

     The FDA is currently considering a monograph that would set testing requirements and labeling standards for sunscreen products. It is anticipated that the FDA may take action on this matter in the near future. If implemented, the monograph would likely result in new testing requirements and revised labeling for the “Banana Boat” and “Hawaiian Tropic” product lines, as well as competitors’ products, within one to two years after issuance. Energizer is not able to estimate the costs of complying with these changes at this time.

Available Information

     Energizer regularly files periodic reports with the Securities and Exchange Commission (“SEC”), including annual reports on Form 10-K and quarterly reports on Form 10-Q, as well as, from time to time, current reports on Form 8-K, and amendments to those reports. The SEC maintains an Internet site containing these reports, and proxy and information statements, at http://www.sec.gov. These filings are also available free of charge on Energizer’s website, at www.energizer.com, as soon as reasonably practicable after their electronic filing with the SEC.


Other Matters

     Additional descriptions of the business of Energizer in response to Item 1, and the summary of selected financial data appearing under “ENERGIZER HOLDINGS, INC. - MANAGEMENT’S DISCUSSION AND ANALYSIS OF RESULTS OF OPERATIONS AND FINANCIAL CONDITION, are included in Exhibit 13 attached hereto. This information will also appear in the Energizer Holdings, Inc. 2009 Annual Report.

Item 1A. Risk Factors.

     The following risks and uncertainties could materially adversely affect our business, results of operations, consolidated financial condition and cash flows. Energizer may amend or supplement the risk factors described below from time to time by other reports it files with the SEC in the future.

Energizer faces risks associated with the recent global recession and credit crisis.

     In general, Energizer’s financial results can be significantly affected by negative economic conditions, inflationary or deflationary pressures, high labor or material and commodity costs, and unforeseen changes in consumer demand or buying patterns. These general risks have recently heightened as economic conditions globally deteriorated significantly and may remain at a recessionary level for the foreseeable future. Such economic conditions could have potentially significant impacts on employment levels, consumer demand and credit availability in many countries where Energizer operates, with a direct impact on our sales and profitability, as well as our ability to generate sufficient internal cash flows or access credit at reasonable rates in order to meet future operating expenses and liquidity requirements, fund capital expenditures or repay debt as it becomes due. Tighter credit markets could also result in supplier or customer disruptions.

     The recent economic crisis has caused a number of our retailer customers to reduce their inventories and more critically analyze their inventory management and product offerings, including possibly shifting purchasing patterns to lower-cost options such as private label. Further reduction in inventories beyond current lower levels would negatively impact Energizer’s operating results, and tighter inventory management could result in discontinuation, delisting or reduced distribution of our products. In addition, declining financial performance by certain of our retailer customers could, in addition to reductions in inventories, impact their ability to pay us on a timely basis, or at all. Increasing retailer customer concentration on a global scale as a response to economic conditions could result in reduced sales outlets for our products, greater negotiating pressures on Energizer, and global pricing requirements across markets.


     In light of recent as well as potential future unfavorable economic conditions, Energizer’s earnings performance in the near term may be hampered, and our opportunities to further reduce discretionary spending may be limited, or may have a greater than anticipated negative impact on future sales or brand equity.

Energizer’s failure to generate sufficient cash to meet our liquidity needs may affect our ability to service our indebtedness and grow our business.

     Energizer’s current debt level remains at almost $2.6 billion due primarily to the financing of the Playtex acquisition in fiscal year 2008. Over the next twelve months, we have approximately $100 million of scheduled debt maturities. Our current debt structure, consisting of unsecured notes, revolving credit facilities and term loans with leading financial institutions, all of which are subject to certain debt ratio covenants, and a receivables securitization facility subjects us to certain risks, particularly in light of tightened debt capital markets, banks exerting more leverage in obtaining more favorable terms, and challenges to the solvency of some banks and financial institutions as well as other economic and market developments. Future declines in our operating cash flows or earnings performance as a result of the impact of the recent economic downturn on our customers or consumers, foreign currency movements, or other unanticipated reasons, could negatively impact our ability to reduce outstanding debt as planned, and could hinder our ability to remain in compliance with our debt covenants. In addition, Energizer is subject to interest rate risk for $328.6 million of indebtedness and would be subject to increased interest payments if LIBOR, which is currently at historically low levels, increases. In the event of default under our credit facilities, it is likely that we would be required to seek amendments or waivers under the credit agreements and the private placement note agreements, or to refinance the debt, in whole or in part. Our ability to secure such amendments or waivers, or to refinance the debt, would depend on conditions in the credit markets and our financial condition at the time. There is no assurance that we could obtain such amendments or waivers or effect such refinancing. If amendments, waivers or refinancing were to occur, there can be no assurance that we would be able to do so on terms and conditions similar to our current debt structure. Based on the current credit markets, we anticipate that a refinancing at this time would result in unfavorable credit terms as compared to our current debt package. Other adverse consequences could include:

  • a significant portion of Energizer’s cash from operations could be dedicated to the payment of interest and principal on our debt, which could reduce the funds available for operations;
     
  • the level of our debt could leave Energizer vulnerable in a period of significant economic downturn; and
     
  • Energizer may not be financially able to withstand significant and sustained competitive pressures.

Energizer’s indebtedness contains various covenants which limit management’s discretion in the operation of the business and the failure to comply with such covenants could have a material adverse effect on the business, financial condition and results of operations.


     Our credit agreements and the agreements governing our private placement notes contain various restrictive covenants and financial ratio requirements. These requirements could:

  • increase our vulnerability to general adverse economic and industry conditions;
     
  • require us to dedicate a substantial portion of our cash to debt repayment, thereby reducing funds available to fund working capital, capital expenditures, acquisitions and investments and other general corporate purposes;
     
  • limit our flexibility in planning for, or reacting to, changes in our business and the markets in which we operate;
     
  • adversely affect our ability to expand our business, market our products and make investments and capital expenditures;
     
  • adversely affect our ability to pursue our acquisition strategy;
     
  • place us at a competitive disadvantage as compared to our competitors that have less debt; and
     
  • limit, among other things, our ability to borrow additional funds.

Any failure to comply with the restrictions of these agreements may result in an event of default. An event of default may allow the lenders, if the agreements so provide, to accelerate the related debt as well as any other debt to which a cross-acceleration or cross-default provision applies. In addition, the credit agreement lenders may be able to terminate any commitments they had made to supply us with further funds.

The recent credit crisis may impede Energizer’s ability to successfully access capital markets and ensure adequate liquidity.

     The global credit markets have been experiencing significant disruption and volatility in recent months as evidenced by a lack of liquidity in the debt capital markets, significant write-offs in the financial services sector, the re-pricing of credit risk in the broadly syndicated credit market and failure of certain major financial institutions. As a result, in some cases, the ability or willingness of traditional sources of capital to provide financing has been reduced. Such market disruptions may increase our cost of borrowing or affect our ability to access one or more financial markets. If we are not able to access debt capital markets at competitive rates, our ability to implement our business plan and strategy will be negatively affected. In addition, Energizer’s receivables securitization facility is subject to annual renewal by participating financial institutions, and the failure to renew this facility at sufficient funding levels in future years could require us to increase borrowings through debt facilities, which are subject to our debt ratio covenants, increasing the potential for non-compliance with those covenants.

Energizer’s lenders may have suffered losses related to the weakening economy and may not be able to fund Energizer’s borrowings.

     Our lenders, including the lenders participating in our senior credit facility, may have suffered losses related to their lending and other financial relationships, especially because of the general weakening of the national economy and increased financial instability of many borrowers. As a result, lenders may become insolvent or tighten their lending standards, which could make it more difficult for us to borrow under our senior credit facility or to obtain other financing on favorable terms or at all. Our financial condition and results of operations could be adversely affected if we were unable to draw funds under our senior credit facility because of a lender default or to obtain other cost-effective financing.


If Energizer cannot continue to develop new products in a timely manner, and at favorable margins, it may not be able to compete effectively.

     The battery, portable lighting products, wet shave, skin care, feminine care and infant care industries have been notable for the pace of innovations in product life, product design and applied technology. Energizer and our competitors have made, and continue to make, investments in research and development with the goal of further innovation. The successful development and introduction of new products and line extensions face the uncertainty of retail and consumer acceptance and reaction from competitors, as well as the possibility of cannibalization of sales of our existing products. In addition, our ability to create new products and line extensions and to sustain existing products is affected by whether we can:

  • develop and fund research and technological innovations,
     
  • receive and maintain necessary intellectual property protections,
     
  • obtain governmental approvals and registrations,
     
  • comply with governmental regulations, and
     
  • anticipate consumer needs and preferences successfully.

The failure to develop and launch successful new products could hinder the growth of our businesses and any delay in the development or launch of a new product could also compromise our competitive position. If competitors introduce new or enhanced products that significantly outperform Energizer’s, or if they develop or apply manufacturing technology which permits them to manufacture at a significantly lower cost relative to ours, we may be unable to compete successfully in the market segments affected by these changes.

Competition in Energizer’s industries may hinder our ability to execute our business strategy, achieve profitability, or maintain relationships with existing customers.

     The industries in which Energizer operates, including battery, portable lighting products, wet shave, skin care, feminine care and infant care, are highly competitive, both in the United States and on a global basis, as a limited number of large manufacturers compete for consumer acceptance and limited retail shelf space.

     As product placement, facings and shelf-space are at the sole discretion of our retailer customers, and often impacted by competitive activity, the visibility and availability of our full portfolio of products can be limited. Our retailer customers have increasingly sought to obtain pricing concessions or better trade terms, and because of the highly competitive environment in which we operate as well as increasing retailer concentration, their efforts can be successful, resulting in either reduction of our margins, or our relative disadvantage to lower cost competitors. Competitors may also be able to obtain exclusive distribution at particular retailers, or favorable in-store placement, resulting in a negative impact on our sales.


     Competition is based upon brand perceptions, product performance and innovation, customer service and price. Energizer’s ability to compete effectively may be affected by a number of factors:

  • Energizer’s primary competitor in batteries, wet shave and feminine care products, The Procter & Gamble Company, has substantially greater financial, marketing and other resources and greater market share in certain segments than Energizer does, as well as significant scale and negotiating leverage with retailers;
     
  • Energizer’s competitors may have lower production, sales and distribution costs, and higher profit margins, than Energizer, which may enable them to compete more aggressively in offering retail discounts and other promotional incentives;
     
  • Loss of key retailer customers to competitors may erode Energizer’s market share; and
     
  • Reductions in advertising and promotional spending by Energizer in reaction to reduced consumer demand and the recent economic downturn could impact retailer decisions regarding our product offerings and limit our access to shelf space, as well as our ability to expand distribution to new retailer customers.

In addition, private label brands sold by retail chains, which are typically sold at lower prices, are an increasing source of competition.

     Our ability to compete in the industries in which we operate is directly dependent upon the continuing reputation and success of our brands, particularly the “Energizer”, “Schick”, “Wilkinson Sword”, “Edge”, “Skintimate”, “Playtex”, “Diaper Genie”, “Wet Ones”, “Banana Boat” and “Hawaiian Tropic” brands. The success of these brands can suffer if our marketing plans or new product offerings do not have the desired impact on our brand’s image or ability to attract consumers. Further our operating results could be adversely affected if one of our leading brands suffers damage to its reputation due to real or perceived quality issues.

Category growth and performance of the product categories in which we compete may be impacted by economic conditions, changes in technology, and device trends, which could directly impair Energizer’s operating results and growth prospects.

     In light of recent recessionary conditions, consumers appear to have reduced primary battery purchases, or shifted purchases to lower cost private label or carbon zinc batteries, or to lower margin, larger package sizes. Similarly, consumers appear to have shifted purchases from our branded Personal Care products to private label goods. Continuing improvements in size and shape, recharge time, and duration of discharge for rechargeable batteries have increased the utilization of such batteries in portable electronic devices; however, fewer of such devices are designed to utilize our batteries and other socket insert batteries. These device trends may negatively impact consumption of our products in the future and indicate long-term negative category trends for primary and rechargeable batteries. Development and commercialization of new battery or personal care technologies not available to Energizer could also negatively impact our results and prospects.

Changes in foreign, cultural, political and financial market conditions could impair Energizer’s international operations and financial performance.

     Energizer’s businesses are currently conducted on a worldwide basis, with almost half of our sales in 2009 arising from foreign countries, and a significant portion of our production capacity located overseas. Consequently, Energizer is subject to a number of significant risks associated with our subsidiaries doing business in foreign countries, including:


  • the effect of foreign income and withholding taxes and other restrictions on the flow of capital between countries;
     
  • the U.S. tax implications of foreign source income and losses, including recent Obama Administration proposals regarding taxation of foreign income and losses;
     
  • social legislation in certain countries, which can significantly impact the expenses associated with business rationalizations;
     
  • the possibility of expropriation, confiscatory taxation or price controls;
     
  • adverse changes in local investment or exchange control regulations;
     
  • hyperinflationary conditions in certain economies;
     
  • political or economic instability, government nationalization of business or industries, government corruption, and civil unrest;
     
  • legal and regulatory constraints;
     
  • tariffs and other trade barriers; and
     
  • difficulty in enforcing contractual and intellectual property rights.

Currency fluctuations may significantly increase Energizer’s expenses and affect the results of operations as well as the carrying value of international assets on the balance sheet, especially where the currency is subject to intense political and other outside pressure.

     Almost 50% of Energizer’s sales in 2009 were denominated in local currencies but reported in U.S. dollars, and the strengthening of the U.S. dollar relative to such currencies can negatively impact our reported sales and operating profits. Additionally, while sales are made in local currency, a high percentage of product costs for our foreign operations are denominated in U.S. dollars. As a result of the recent global economic crisis, exchange rates have been extremely volatile, including in significant devaluations of local currencies against the U.S. dollar in early fiscal 2009 followed by a more gradual weakening of the U.S. dollar in the latter half of fiscal 2009. Changes in currency exchange rates may also affect the relative prices at which Energizer and our foreign competitors sell products in the same market and the relative prices at which Energizer purchases materials and services in foreign markets. There can be no assurance that the U.S. dollar foreign exchange rates will be stable in the future or that fluctuations in such rates will not have a material adverse effect on our business, results of operations or financial condition.

Changes in raw material costs or disruptions in the supply of raw materials could erode Energizer’s profit margins and negatively impact manufacturing output and operating results.

     Pricing and availability of raw materials for use in our businesses can be volatile due to numerous factors beyond our control, including general, domestic and international economic conditions, labor costs, production levels, competition, consumer demand, import duties and tariffs and currency exchange rates. This volatility can significantly affect the availability and cost of raw materials for us, and may, therefore, have a material adverse effect on our business, results of operations and financial condition. In the past, substantial increases in the cost of a number of raw materials have been partially offset by price increases. However, there is no certainty that Energizer will be able to offset future increases in raw material prices, especially given the competitive environment. In addition, the supply of certain raw materials can be significantly disrupted by labor activity, political conflict, and disruptions to sourcing or transportation activities, which could impact our manufacturing output.


Energizer has a material amount of goodwill, trademarks and other intangible assets, as well as other long-lived assets, which, if they became impaired would result in a reduction in net income.

     Current accounting standards require that intangible assets with indefinite lives be periodically evaluated for impairment. Declines in our profitability and/or estimated cash flows related to specific intangible assets, as well as potential changes in market valuations for similar assets, may negatively impact the fair value of these intangible assets and other long-lived assets, which could result in an impairment charge. These charges may have an adverse impact on our operating results and financial position.

Loss of any of our principal customers could significantly decrease our sales and profitability.

     Wal-Mart, together with its subsidiaries, is our largest customer, accounting for approximately 21.4% of net sales in fiscal 2009. Generally, sales to Wal-Mart and our other top customers are made pursuant to purchase orders and we do not have supply agreements or guarantees of minimum purchases from them. As a result, these customers may cancel their purchase orders or reschedule or decrease their level of purchases from us at any time. The loss or a substantial decrease in the volume of purchases by Wal-Mart or any of our other top customers would harm our sales and profitability.

Energizer’s businesses are subject to regulation in the U.S. and abroad.

     The manufacture, packaging, labeling, storage, distribution, advertising and sale of our products are subject to extensive regulation in the U.S. and abroad. This regulation includes, but is not limited to, the following:

  • In the U.S., a number of our products and their manufacture are subject to regulation and review and/or approval by the Food and Drug Administration as well as by the Consumer Product Safety Commission and the Environmental Protection Agency;
     
  • in the U.S., claims and advertising with respect to our products are regulated by the Federal Trade Commission;
     
  • our operations are subject to taxation by federal, state, local and foreign taxing authorities;
     
  • in foreign countries where we manufacture or sell our products, we are subject to similar regulation, and in the U.S. by state and local authorities; and
     
  • our selling practices are regulated by competition authorities in the U.S. and abroad.

     A finding that we are in violation of, or not in compliance with, applicable laws or regulations could subject us to civil remedies, including fines, damages, injunctions or product recalls, or criminal sanctions, which could be material. Even if a claim is unsuccessful, is not merited or is not fully pursued, the negative publicity surrounding such assertions regarding our products or processes could jeopardize our reputation and brand image. Damage to our reputation or loss of consumer confidence in our products for any of these reasons could have a material adverse effect on our businesses, as well as require resources to rebuild our reputation.

     Our effective tax rate in any year can be significantly impacted by legislative or regulatory changes by taxing authorities, as well as by the profitability or losses of Energizer's various subsidiary operations in both high-tax and low-tax countries. In the United States, as the federal government, as well as state and local governments, struggle with the ongoing economic crisis and large budget deficits, or adopt new governmental welfare or stimulus programs, it is possible that substantial increases in corporate tax rates could be implemented.

     We must comply with various environmental laws and regulations in the jurisdictions in which we operate, including those relating to the handling and disposal of solid and hazardous wastes and the remediation of contamination associated with the use and disposal of hazardous substances. A release of such substances due to accident or an intentional act could result in substantial liability to governmental authorities or to third parties. We have incurred, and will continue to incur, capital and operating expenses and other costs in complying with environmental laws and regulations, including remediation costs relating to our current and former properties and third party waste disposal sites. It is possible that we could become subject to additional environmental liabilities in the future that could cause a material adverse effect on our results of operations or financial condition.

     While we believe we have obtained the necessary regulatory approvals to manufacture and sell our currently marketed products, new or more restrictive regulations or more restrictive interpretations of existing regulations could have an adverse impact on our businesses.

Energizer’s manufacturing facilities or supply channels may be subject to disruption from events beyond our control.

     We currently operate a number of manufacturing and packaging facilities worldwide for our Household Products and Personal Care businesses. Operations at such facilities may be subject to disruption for a variety of reasons, including:

  • Availability of raw materials;
     
  • work stoppages or other labor disputes;
     
  • industrial accidents or other occupational health and safety issues;
     
  • disruptions in logistics;
     
  • loss or impairment of key manufacturing sites;
     
  • raw material and product quality or safety issues;
     
  • licensing requirements and other regulatory issues; and
     
  • acts of war, terrorism, pandemics, fire, earthquake, flooding or other natural disasters.

Although we have contingency plans in place, and our multiple facilities and third-party suppliers can provide alternative sources of product supply in the event of manufacturing disruptions, if a major disruption were to occur, it could result in harm to people, property or the natural environment, delays in shipments of products to customers or suspension of operations.

Energizer’s business involves the potential for product liability and other claims against us, which could affect our results of operations and financial condition.

     We face exposure to product liability claims in the event that one of our products is alleged to have resulted in property damage, bodily injury or other adverse effects. Although we maintain product liability insurance in amounts that we believe are reasonable, we cannot assure you that we will be able to maintain such insurance on acceptable terms, if at all, in the future or that product liability claims will not exceed the amount of insurance coverage. Additionally, we do not maintain product recall insurance. As a result, product recalls or product liability claims could have a material adverse effect on our business, results of operations and financial condition.

     In addition, we face potential exposure to unusual or significant litigation arising out of alleged defects in our products or otherwise. We spend substantial resources ensuring compliance with governmental and other applicable standards. However, compliance with these standards does not necessarily prevent individual or class action lawsuits, which can entail significant cost and risk. We do not maintain insurance against many types of claims involving alleged defects in our products that do not involve personal injury or property damage. As a result, these types of claims could have a material adverse effect on our business, results of operations and financial condition.

The level of returns on pension plan assets and the actuarial assumptions used for valuation purposes could affect Energizer’s earnings and cash flows, and changes in government regulations could impact expenses and funding requirements of such plans.

     The funding obligations for Energizer’s pension and postretirement plans are impacted by the performance of the financial markets, particularly the equity and debt markets, and interest rates. Funding obligations are determined under government regulations and are measured each year based on the value of assets and liabilities as well as the interest rate environment on a specific date. If the financial markets do not provide the expected long-term returns on invested assets, we could be required to make significant pension contributions. The equity and debt markets can be, and recently have been, very volatile, and therefore our estimate of future contribution requirements can change dramatically in relatively short periods of time. Similarly, changes in interest rates and legislation enacted by governmental authorities can impact the timing and amounts of contribution requirements by adding volatility to the calculation of the pension liability. An adverse change in the funded status of the plans could significantly increase our required contributions in the future and adversely impact our liquidity.

     Assumptions used in determining projected benefit obligations and the fair value of plan assets for our pension and other postretirement benefit plans are evaluated by Energizer in consultations with outside actuaries. In the event that we determine that changes are warranted in the assumptions used, such as the discount rate, expected long-term rate of return on assets, or health care costs, our future pension and postretirement benefit expenses could increase or decrease. Due to changing market conditions or changes in the participant population, the assumptions we use may differ from actual results, which could have a significant impact on our pension and postretirement liabilities and related costs and funding requirements.


The resolution of Energizer’s tax contingencies may result in additional tax liabilities, which could adversely impact our cash flows and results of operations.

     Energizer is subject to income tax in the U.S. and numerous jurisdictions outside the U.S. Significant estimation and judgment is required in determining our worldwide provisions for income taxes. In the ordinary course of our business, there are many transactions and calculations in which the ultimate tax determination is uncertain. We are regularly under audit by tax authorities, and although we believe our tax estimates are reasonable, the final outcome of tax audits and related litigation could be materially different than that reflected in our historical income tax provisions and accruals. There can be no assurance that the resolution of any audits or litigation will not have an adverse impact on future operating results.

If Energizer fails to adequately protect its intellectual property rights, competitors may manufacture and market similar products, which could adversely affect our market share and results of operations.

     Energizer relies on trademark, trade secret, patent and copyright laws to protect our intellectual property rights. In particular, our trademarks are of material importance to our business and are among our most important assets. In fiscal 2009, substantially all of our total revenues were from products bearing proprietary trademarks and brand names. Accordingly, our future success may depend in part upon the goodwill associated with our trademarks and brand names. In addition, Energizer owns or licenses from third parties a considerable number of patents, patent applications and other technology which Energizer believes are significant to our business.

     We cannot be sure that these intellectual property rights will be maximized or that they can be successfully asserted. There is a risk that Energizer will not be able to obtain and perfect or maintain our own intellectual property rights or, where appropriate, license intellectual property rights necessary to support new product introductions. We cannot be certain that these rights, if obtained, will not be invalidated, circumvented or challenged in the future, and Energizer could incur significant costs in connection with legal actions to defend our intellectual property rights.

     In addition, even if such rights are obtained in the United States, the laws of some of the other countries in which Energizer’s products are or may be sold do not protect intellectual property rights to the same extent as the laws of the United States. If other parties infringe our intellectual property rights, they may dilute the value of our brands in the marketplace, which could diminish the value that consumers associate with our brands and harm our sales. The failure to perfect or successfully assert our intellectual property rights could make Energizer less competitive and could have a material adverse effect on our business, operating results and financial condition.

The cost reduction steps taken by Energizer may have weakened our competitive position.

     Energizer has taken what we believe to be prudent measures during fiscal 2009 to reduce costs during the recent economic downturn to preserve our profitability. These steps have included reductions in advertising and promotional spending and overhead expenses. As a result, the visibility of many of Energizer’s products has decreased during this period. Although Energizer believes that such reductions have not harmed our business, no assurance can be given that our competitive position has not weakened. Further, if the economic downturn were to continue and result in further revenue pressures, Energizer cannot assure you that we would be able to effect further cost reductions without resulting in such harm.


The anticipated benefits of Energizer’s acquisition of Playtex could be impacted by a number of risks specific to the Playtex businesses.

     Many of the products of Playtex are subject to regulation by various federal and state agencies, primarily as to product safety, efficacy, manufacturing, advertising, labeling and safety reporting. The exercise of broad regulatory powers by the Food and Drug Administration continues to result in increases in the amounts of required testing and documentation. The regulatory agencies with purview over the operations of Playtex businesses have administrative powers that may result in such actions as product withdrawals, recalls, seizure of products and other civil and criminal sanctions. In some cases it may be deemed advisable for Energizer to initiate product recalls. Potential health risks caused by certain Playtex products could also result in significant product liability claims or consumer complaints. These potential regulatory actions and claims could materially restrict or impede the operations of Playtex and adversely affect its operating results. Other risks and considerations include:

  • the negative impact of unfavorable weather conditions, given that, in accordance with industry practice Playtex customers may return unsold sun care products at the end of the season under certain circumstances, and such product returns may be higher than average in years when the weather is unseasonably cool or wet; and
     
  • the possibility that third party manufacturers, which produce a significant portion of certain Playtex products, could discontinue production with little or no advance notice, or experience financial problems or problems with product quality or timeliness of product delivery, resulting in manufacturing delays or disruptions, regulatory sanctions, product liability claims or consumer complaints.

     Because Energizer assumed all liabilities of the Playtex businesses, unknown, unforeseen, or larger than estimated liabilities associated with the operation of those businesses prior to the acquisition could become significant to Energizer.

The success of Energizer’s acquisition of the “Edge” and “Skintimate” shave preparation brands could be impacted by a number of risks specific to the brands, and our ability to successfully cross-market the shave preparation brands with our existing wet shave business may not be realized.

     We believe that the acquisition of the “Edge” and “Skintimate” shave preparation brands from SCJ offers opportunities for joint marketing with our “Schick” and “Wilkinson Sword” wet shave business. However, the shave preparation business brands have suffered significant market share declines over the past ten years, and there can be no assurance that we will be able to stabilize and grow market share. Further, our product costs may be significantly higher than those of SCJ, and margins could be significantly negatively impacted. In addition, we may not be able to realize the anticipated benefits from combining the shave preparation brands with our wet shave business. Acquisitions involve numerous risks, including difficulties in the assimilation of the operations, technologies, services and products of the acquired business, and the diversion of management’s attention from other business concerns. The acquired brands could also suffer additional market share loss during the transition period following closing as our sales, marketing and supply chain operations assume responsibility for the shave preparation brands. Support of the brands could also require greater than anticipated expenditures, including advertising and promotional support. Any inability by us to integrate and manage the shave preparation brands in a timely and efficient manner, any inability to achieve the anticipated benefits of the acquisition in the time frame we anticipate, or any unanticipated required increases in trade, promotional or capital spending could adversely affect our business, consolidated financial condition, results of operations and cash flow.


We may not be able to continue to identify and complete strategic acquisitions and effectively integrate acquired companies to achieve desired financial benefits.

     We have completed three significant acquisitions since becoming an independent company in 2000. We expect to continue making acquisitions if appropriate opportunities arise. However, we may not be able to identify and successfully negotiate suitable strategic acquisitions, obtain financing for future acquisitions on satisfactory terms or otherwise complete future acquisitions. Furthermore, our existing operations may encounter unforeseen operating difficulties and may require significant financial and managerial resources, which would otherwise be available for the ongoing development or expansion of our existing operations.

     Even if we can complete future acquisitions, we face significant challenges in consolidating functions and effectively integrating procedures, personnel, product lines, and operations in a timely and efficient manner. The integration process can be complex and time consuming, may be disruptive to our existing and acquired businesses, and may cause an interruption of, or a loss of momentum in, those businesses. Even if we can successfully complete the integration of acquired businesses into our operations, there is no assurance that anticipated cost savings, synergies, or revenue enhancements will be realized within the expected time frame, or at all.

We may incur significant restructuring and realignment charges in future periods, which would harm our operating results and cash position or increase debt.

     We regularly evaluate our existing operations, production capacity and utilization and the long term market demand for our products. Depending on the results of these evaluations, we may determine to effect restructuring plans within our business. Any restructuring that we undertake would result in charges that, if material, could harm our results of operations and significantly reduce our cash position or increase debt. In addition, we may incur certain unforeseen costs once any restructuring activities are implemented. Further, if we determine to effect any restructuring, we can give no assurance that any projected cost reductions resulting from such restructuring activities will be achieved within the expected timeframe, or at all.

     Additional descriptions of risk factors impacting Energizer appearing under “ENERGIZER HOLDINGS, INC. - MANAGEMENT’S DISCUSSION AND ANALYSIS OF RESULTS OF OPERATIONS AND FINANCIAL CONDITION are included in Exhibit 13 attached hereto, which will also appear in the Energizer Holdings, Inc. 2009 Annual Report to Shareholders.

Item 1B. Unresolved Staff Comments.

     None.


Item 2. Properties

     A list of Energizer’s principal plants and facilities as of the date of filing follows. Energizer believes that such plants and facilities, in the aggregate, are adequate, suitable and of sufficient capacity for purposes of conducting its current business. During the fiscal year ended September 30, 2009, for Energizer Household Products, alkaline manufacturing facilities were utilized on average 60%, based on an essentially 100% 7/24 mode. Energizer’s carbon zinc facilities were utilized on average at approximately 66%. Energizer Personal Care manufacturing facilities for the skin care, feminine care and infant care businesses were utilized, on average, at approximately 57% of capacity, while the facilities for the wet shave business were utilized, on average, at approximately 80%.

HOUSEHOLD PRODUCTS   
North America  Asia 
Asheboro, NC (2)  Bogang, People’s Republic of China (1)(9) 
Bennington, VT  Cimanggis, Indonesia 
Garrettsville, OH  Ekala, Sri Lanka 
Marietta, OH  Johor, Malaysia 
Maryville, MO  Jurong, Singapore (8) 
St. Albans, VT  Mandaue Cebu, Philippines (1) 
Walkerton, Ontario, Canada (5)  Tianjin, People’s Republic of China (1) 
Westlake, OH (3)   
  Africa 
Europe  Alexandria, Egypt 
La Chaux-de-Fonds, Switzerland  Nakuru, Kenya (4) 
Tanfield Lea, U.K. (1)   
 
PERSONAL CARE   
 
North America  Europe 
Milford, CT  Solingen, Germany 
Dover, DE (6)   
Sidney, OH (7)  South America 
Ormond Beach, FL  Caracas, Venezuela (1) 
Allendale, NJ (1)(3)   
 
Asia   
Guangzhou, People’s Republic of China (1)   
 
ADMINISTRATIVE AND   
EXECUTIVE OFFICES  Mississauga, Ontario, Canada (1) 
St. Louis, Missouri (1)   
Shelton, CT (1)   

     In addition to the properties identified above, Energizer and its subsidiaries own and/or operate sales offices, regional offices, storage facilities, distribution centers and terminals and related properties.

(1) Leased (2) Two plants and separate packaging facility(3) Research facility (4) Less than 20% owned interest(5) Bulk packaging or labeling (6) Three facilities, one of which is leased (7) Two facilities, one of which is leased (8) Facility is owned, but land is leased (9) Two facilities.


Item 3. Legal Proceedings

     The Company and its subsidiaries are parties to a number of legal proceedings in various jurisdictions arising out of the operations of the Company business. Many of these legal matters are in preliminary stages and involve complex issues of law and fact, and may proceed for protracted periods of time. The amount of liability, if any, from these proceedings cannot be determined with certainty. However, based upon present information, the Company believes that its ultimate liability, if any, arising from pending legal proceedings, asserted legal claims and known potential legal claims which are likely to be asserted, should not be material to the Company’s financial position, taking into account established accruals for estimated liabilities. These liabilities, however, could be material to results of operations or cash flows for a particular quarter or year.

      See also the discussion captioned "Governmental Regulation and Environmental Matters" under Item 1 above.

Item 4. Submission of Matters to a Vote of Security Holders.

     Not applicable.

Item 4a. Executive Officers Of The Registrant.

     A list of the executive officers of Energizer and their business experience follows. Ages shown are as of December 31, 2009.

Ward M. Klein- Chief Executive Officer of Energizer since January, 2005. Prior to his current position he served as President and Chief Operating Officer from 2004 to 2005, and as President, International from 2002 to 2004. Mr. Klein joined Ralston Purina Company in 1979. He also served as President and Chief Operating Officer - Asia Pacific and PanAm from 2000 to 2002, as Vice President - Asia Pacific for Energizer from March to September, 2000, as Vice President and Area Chairman, Asia Pacific, Africa and Middle East for battery operations from 1998 to 2000, as Area Chairman, Latin America from 1996-98, as Vice President, General Manager Global Lighting Products, 1994-96 and as Vice President of Marketing, 1992-94. Age: 54.

Joseph McClanathan- President and Chief Executive Officer, Energizer Household Products since November, 2007. Prior to his current position and title, he served as President and Chief Executive Officer, Energizer Battery from 2004 to 2007, and President, North America from 2002 to 2004. Mr. McClanathan joined the Eveready Battery division of Union Carbide Corporation in 1974. He served as Vice President, North America of Energizer from 2000 to 2002, as Vice President and Chairman, North America of Eveready Battery Company, Inc. from 1999 to 2000, as Vice President, Chief Technology Officer from 1996 to 1999, and as Vice President, General Manager, Energizer Power Systems division from 1993 to 1996. Age: 57.

David P. Hatfield – President and Chief Executive Officer, Energizer Personal Care since November, 2007. Prior to his current position and title, he served as President and Chief Executive Officer, Schick-Wilkinson Sword from April to November, 2007, as Executive Vice President and Chief Marketing Officer, Energizer Battery from 2004 to 2007, as Vice President, North American and Global Marketing, from 1999 to 2004. Age: 49.


Daniel J. Sescleifer- Executive Vice President and Chief Financial Officer of Energizer since October, 2000. Mr. Sescleifer served as Vice President and Treasurer of Solutia Inc. from July-October, 2000, as Vice President and Treasurer of Ralcorp Holdings, Inc, from 1996 to 2000, and as Director, Corporate Finance of Ralcorp Holdings, Inc. from 1994 to 1996. Age: 47.

Gayle G. Stratmann- Vice President and General Counsel of Energizer since March, 2003. Ms. Stratmann joined Eveready Battery Company, Inc. in 1990. Prior to her current position, she served as Vice President, Legal Matters - Operations of Eveready Battery Company, Inc. since 2002. From 1996 to 2002, she served as Assistant General Counsel - Domestic. Age: 53.

Peter J. Conrad- Vice President, Human Resources of Energizer since March, 2000. Mr. Conrad joined Eveready Battery Company, Inc. in 1997. Prior to his current position, he served as Vice President, Human Resources from 1997 to 2000. Mr. Conrad served as Vice President, Human Resources for Protein Technologies International, Inc., a former subsidiary of Ralston Purina Company, from 1995-97. Age: 49.

PART II

Item 5. Market for Registrant's Common Stock and Related Stockholder Matters and Issuer Purchases of Equity Securities.

     ENR Stock is listed on the New York Stock Exchange. As of September 30, 2009, there were approximately 12,000 shareholders of record of the ENR Stock.

     The following table sets forth the range of market prices for ENR Stock for the period from October 1, 2007 to September 30, 2009. No dividends were declared or paid on ENR Stock during that period, and the Company does not currently intend to pay dividends during fiscal year 2010.

Market Price Range
    
  FY2008      FY2009
First Quarter $ 99.20  -  $ 119.60   $ 30.36  -  $ 82.90
Second Quarter $ 85.01  -  $ 113.25   $ 37.57  -  $ 58.43
Third Quarter $ 71.25  -  $ 93.85   $ 47.90  -  $ 60.61
Fourth Quarter $ 66.35  -  $ 90.00 $ 51.18  -  $ 69.11

     There have been no unregistered offerings of registrant's equity securities during the period covered by this Annual Report on Form 10-K.

     No shares of common stock were purchased during the quarter ended September 30, 2009.


*$100 invested on 9/30/04 in stock or index, including reinvestment of dividends.
Fiscal year ending September 30.
 
Copyright© 2009 S&P, a division of The McGraw-Hill Companies Inc. All rights reserved.

The graph above matches Energizer Holdings, Inc.'s cumulative 5-year total shareholder return on common stock with the cumulative total returns of the S&P Midcap 400 index and the S&P Household Products index. The graph tracks the performance of a $100 investment in our common stock and in each of the indexes (with the reinvestment of all dividends) from September 30, 2004 to September 30, 2009.

Item 6. Selected Financial Data.

     See “ENERGIZER HOLDINGS, INC. - SUMMARY SELECTED HISTORICAL FINANCIAL INFORMATION” included as part of Exhibit 13 attached hereto, which will also appear in the Energizer Holdings, Inc. 2009 Annual Report to Shareholders.

Item 7. Management's Discussion and Analysis of Financial Condition and Results of Operations.

     See  the information appearing under "ENERGIZER HOLDINGS, INC. - MANAGEMENT’S DISCUSSION AND ANALYSIS OF RESULTS OF OPERATIONS AND FINANCIAL CONDITION" included as part of Exhibit 13 attached hereto, which will also appear in the Energizer Holdings, Inc. 2009 Annual Report to Shareholders.

Item 7A. Quantitative and Qualitative Disclosure About Market Risk.

      See the information appearing under "ENERGIZER HOLDINGS, INC. - MANAGEMENT’S DISCUSSION AND ANALYSIS OF RESULTS OF OPERATIONS AND FINANCIAL CONDITION - Market Risk Sensitive Instruments and Positions" included as part of Exhibit 13 attached hereto, which will also appear in the Energizer Holdings, Inc. 2009 Annual Report to Shareholders. 


Item 8. Financial Statements and Supplementary Data.

     The consolidated financial statements of Energizer and its subsidiaries, together with the report thereon of PricewaterhouseCoopers LLP, and the supplementary data under "ENERGIZER HOLDINGS, INC. - NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - Quarterly Financial Information (Unaudited)” are included as part of Exhibit 13 attached hereto, which will also appear in the Energizer Holdings, Inc. 2009 Annual Report to Shareholders.

Item 9. Changes in and Disagreements With Accountants on Accounting and Financial Disclosure.

     Not applicable.

Item 9A. Controls and Procedures.

     Ward M. Klein, Energizer’s Chief Executive Officer, and Daniel J. Sescleifer, Energizer’s Executive Vice President and Chief Financial Officer, evaluated Energizer’s disclosure controls and procedures as of September 30, 2009, the end of the Company’s 2009 fiscal year, and determined that such controls and procedures were effective and sufficient to ensure compliance with applicable laws and regulations regarding appropriate disclosure in the Annual Report, and that there were no material weaknesses in those disclosure controls and procedures. They have also indicated that during the Company’s fourth fiscal quarter of 2009 there were no changes which have materially affected, or are reasonably likely to materially affect, the Company’s internal controls over financial reporting.

      Management’s Report on Internal Control Over Financial Reporting and the Report of the Independent Registered Public Accounting Firm of the Energizer Holdings, Inc. is included as part of Exhibit 13 attached hereto, which will also appear in the Energizer Holdings, Inc. 2009 Annual Report to Shareholders.

Item 9B. Other Information

     Not applicable.

PART III

Item 10. Directors and Executive Officers of the Registrant.

     The information required by this item, which will be in our Proxy Statement under the captions “Information About Nominees and Other Directors,” “Board of Directors Standing Committees,” and “Committee Charters, Governance and Codes of Conduct,” which will be filed within 120 days of the end of the fiscal year ended September 30, 2009, is hereby incorporated by reference.

     The rules of the Securities and Exchange Commission require that the Company disclose late filings of reports of stock ownership and changes in stock ownership by its directors and executive officers. To the best of the Company’s knowledge, all of the filings for the Company’s executive officers and directors were made on a timely basis in 2009.


     The Company has adopted a code of ethics that is applicable to its executive officers and employees, including its Chief Executive Officer, Executive Vice President and Chief Financial Officer, and Controller, and a separate code of ethics applicable to its directors. The Company’s codes of ethics have been posted on the Company’s website at www.energizer.com under “-Codes of Conduct.” In the event that an amendment to, or a waiver from, a provision of one of the codes of ethics occurs and it is determined that such amendment or waiver is subject to the disclosure provisions of Item 5.05 of Form 8-K, the Company intends to satisfy such disclosure by posting such information on its website for at least a 12-month period.

Item 11. Executive Compensation.

     The information required by this item, which will be in our Proxy Statement under the caption ”Executive Compensation,” which will be filed within 120 days of the end of the fiscal year ended September 30, 2009, is hereby incorporated by reference.

Item 12. Security Ownership of Certain Beneficial Owners and Management.

     The information required by this item, which will be in our Proxy Statement under the captions “Stock Ownership Information” and "Common Stock Ownership of Directors and Executive Officers," which will be filed within 120 days of the end of the fiscal year ended September 30, 2009, is hereby incorporated by reference.

Securities Authorized for Issuance Under Equity
Compensation Plans as of September 30, 2009

  (a)  (b)  (c) 
  Number of  Weighted-average  Number of 
  Securities  exercise price of  securities 
Plan Category  to be issued upon  outstanding  remaining available 
  exercise of  options,  for future issuance 
  outstanding  warrants and rights  under equity 
  options,    compensation 
  warrants and rights    plans (excluding 
      securities reflected 
      in column 
      (a), and as noted 
      below.) 
Equity compensation  3,403,203  $33.06  3,413,523 
plans approved by       
security holders       
Equity compensation  None  NA  None 
plans not approved       
by security holders       
Total  3,403,203  $33.06  3,413,523 

Note: the number of securities to be issued upon exercise of outstanding options, warrants and rights shown above, as of September 30, 2009, includes 2,087,894 restricted stock equivalents which have been granted under the terms of the shareholder-approved Energizer Holdings, Inc. 2000 Incentive Stock Plan and 2009 Incentive Stock Plan, Energizer’s only equity compensation plans (other than benefit plans intended to meet the qualification requirements of Section 401(a) of the Internal Revenue Code). Upon approval by shareholders in January, 2009 of the terms of the 2009 Incentive Stock Plan, no further equity awards may be made under the terms of the 2000 Incentive Stock Plan. As a result, the number of securities available for future issuance, as shown in column (c) above, reflect only securities available under the 2009 Incentive Stock Plan. Under the terms of that plan, any awards other than options, phantom stock options or stock appreciation rights are to be counted against the reserve available for issuance in a 1.95 to 1 ratio. Since September 30, 2009, an additional 751,822 restricted stock equivalents and 266,750 options have been granted under the terms of that Plan, 385,709 of the outstanding equivalents as of September 30, granted under either plan, have vested and converted into outstanding shares of ENR Stock, and 350,309 of the outstanding equivalents as of that date, granted under either plan, have subsequently been forfeited and will not convert into outstanding shares of ENR Stock. 1,285,284 of the aggregate outstanding equivalents under both plans either (i) vest over varying periods of time following grant, and at that time, convert, on a one-for-one basis, into shares of ENR Stock, or (ii) have already vested but conversion into shares of ENR Stock has been deferred, at the election of the recipient, until retirement or termination of employment. An additional 821,364 equivalents granted in 2007, 2008 and 2009 will vest only upon achievement of 3-year performance measures. The weighted average exercise price in column (b) does not take into account securities which will be issued upon conversion of outstanding restricted stock equivalents.


Item 13. Certain Relationships and Related Transactions.

     The information required by this item, which will be in our Proxy Statement under the captions “Director Independence” and “Certain Relationships and Related Transactions,” which will be filed within 120 days of the end of the fiscal year ended September 30, 2009, is hereby incorporated by reference.

Item 14. Principal Accountant Fees and Services.

     The information required by this item, which will be in our Proxy Statement under the caption “Ratification of Appointment of Independent Auditor,” which will be filed within 120 days of the end of the fiscal year ended September 30, 2009, is hereby incorporated by reference.

PART IV

Item 15. Exhibits and Financial Statement Schedules

1.       Documents filed with this report:
  a.        Financial statements included as Exhibit 13 attached hereto:
    - Report of Independent Registered Public Accounting Firm.
    - Consolidated Statements of Earnings -- for years ended September 30, 2009, 2008 and 2007.
    - Consolidated Balance Sheets -- at September 30, 2009 and 2008.
  - Consolidated Statements of Cash Flows -- for years ended September 30, 2009, 2008, and 2007.
    - Consolidated Statements of Shareholders’ Equity -- at September 30, 2009, 2008 and 2007.
    - Notes to Consolidated Financial Statements.
  
  b. Exhibits Required by Item 601 of Regulation S-K(listed by numbers corresponding to the Exhibit Table of Item 601 in Regulation S-K)
  
    (i)       The following exhibits are hereby incorporated by reference to Energizer’s Post-Effective Amendment No. 1 to Form 10, filed April 19, 2000.
       
      2       Agreement and Plan of Reorganization
      3(i) Articles of Incorporation of Energizer Holdings, Inc.
      4   Rights Agreement between Energizer Holdings, Inc. and Continental Stock Transfer & Trust Company, as Rights Agent
      10(viii) Tax Sharing Agreement



                        10(xi) Energizer Holdings, Inc. Incentive Stock Plan*
10(xii) Form of Indemnification Agreements with Executive Officers and Directors*
10(xiii) Executive Savings Investment Plan*
10(iv) Executive Health Insurance Plan*
10(v) Executive Long Term Disability Plan*
10(xvi) Financial Planning Plan*
10(xvii) Executive Group Personal Excess Liability Insurance Plan*
10(xviii) Executive Retiree Life Plan*
10(xix) Supplemental Executive Retirement Plan*
 
(ii) The following exhibit is hereby incorporated by reference to Energizer’s Quarterly Report on Form 10-Q for the Quarter Ended June 30, 2000.
10(ii) Form of Non-Qualified Stock Option dated May 8, 2000*
 
(iii) The following exhibit is hereby incorporated by reference to Energizer’s Quarterly Report on Form 10-Q for the Quarter Ended December 31, 2000.
10(i) Form of Non-Qualified Stock Option dated November 20, 2000*
 
(iv) The following exhibits are hereby incorporated by reference to Energizer’s Annual Report on Form 10-K for the Year ended September 30, 2002.
10(i) Form of Non-Qualified Stock Option dated September 23, 2002*
10(ii) Form of Non-Qualified Stock Option dated September 23, 2002*
 
(v)  The following exhibits are hereby incorporated by reference to Energizer’s Quarterly Report on Form 10-Q for the Quarter Ended December 31, 2002.
10(i) Form of Non-Qualified Stock Option dated January 27, 2003*
10(vi) Stock and Asset Purchase Agreement between Pfizer Inc. and Energizer Holdings, Inc.
 
(vi) The following exhibit are hereby incorporated by reference to Energizer’s Quarterly Report on Form 10-Q for the Quarter Ended June 30, 2003.
10(ii) Form of Restricted Stock Equivalent Award Agreement dated May 19, 2003*
10(iii) Form of Non-Qualified Stock Option dated May 19, 2003*
10(viii)     Energizer Holdings, Inc. Note Purchase Agreement dated as of June 1, 2003
 
(vii) The following exhibit is hereby incorporated by reference to Energizer’s Annual Report on Form 10-K for the Year ended September 30, 2003.
10(i) Amended and Restated Prepaid Share Option Transaction Agreement between Energizer Holdings, Inc. and Citigroup Global Markets Limited dated as of August 28, 2003.
 
(viii)       The following exhibit is hereby incorporated by reference to Energizer’s Quarterly Report on Form 10-Q for the Quarter Ended December 31, 2003.
10(i) Form of Non-Qualified Stock Option dated January 26, 2004*
 
(ix) The following exhibit is hereby incorporated by reference to Energizer’s Current Report on Form 8-K dated October 20, 2004.
10(i) Form of Non-Qualified Stock Option dated October 19, 2004*
 
(x)  The following exhibit is hereby incorporated by reference to Energizer’s Current Report on Form 8-K dated November 10, 2004.
10(i) Note Purchase Agreement dated as of November 1, 2004.
 
(xi) The following exhibit is hereby incorporated by reference to Energizer’s Current Report on Form 8-K dated November 16, 2004.
10(i) U.S. Syndicated Credit Agreement dated November 16, 2004.



                        (xii) The following exhibits are hereby incorporated by reference to Energizer’s Current Report on Form 8-K dated January 14, 2005.
10(i) Form of Non-Qualified Stock Option dated January 14, 2005*
10(ii) Form of Restricted Stock Equivalent Award Agreement dated January 14, 2005*
 
(xiii) The following exhibits are hereby incorporated by reference to Energizer’s Current Report on Form 8-K dated January 25, 2005.
10(i) Form of Non-Qualified Stock Option dated January 25, 2005*
10(iii) Non-Competition and Non-Disclosure Agreement with J.P. Mulcahy*
 
(xiv) The following exhibit is hereby incorporated by reference to Energizer’s Current Report on Form 8-K dated August 24, 2005.
10(i) 2005 Singapore Credit Facility Agreement.
 
(xv) The following exhibit is hereby incorporated by reference to Energizer’s Current Report on Form 8-K dated September 29, 2005.
10(i) 2005 Note Purchase Agreement dated September 29, 2005.
 
(xvi) The following exhibit is hereby incorporated by reference to Energizer’s Current Report on Form 8-K dated July 6, 2006.
10(1)     2006 Note Purchase Agreement dated July 6, 2006.
 
(xvii) The following exhibit is hereby incorporated by reference to Energizer’s Current Report on Form 8-K dated July 13, 2007.
2(1) Agreement and Plan of Merger among Energizer Holdings, Inc., ETKM, Inc., and Playtex Products, Inc. dated July 12, 2007.
 
(xviii) The following exhibit is hereby incorporated by reference to Energizer’s Current Report on Form 8-K dated September 14, 2007.
10(1) Term Loan Credit Agreement dated September 14, 2007.
 
(xix) The following exhibit is hereby incorporated by reference to Energizer’s Annual Report on Form 10-K for the year ended September 30, 2008.
10(1) Energizer Holdings, Inc. Deferred Compensation Plan, as amended and restated October 28, 2008.*
 
(xx) The following exhibit is hereby incorporated by reference to Energizer’s Current Report on Form 8-K dated as of October 10, 2007.
10(1) Form of Performance Restricted Stock Equivalent Award Agreement.*
 
(xxi) The following exhibit is hereby incorporated by reference to Energizer’s Current Report on Form 8-K dated October 15, 2007.
10(1) Form of 2007 Note Purchase Agreement dated October 15, 2007.
 
(xxii) The following exhibits are hereby incorporated by reference to Energizer’s Current Report on Form 8-K dated as of October 13, 2008.
10.1 Form of 2008 Performance Restricted Stock Equivalent Agreement.*
10.2 Amended Executive Officer Bonus Plan*
 
(xxiii)      The following exhibits are hereby incorporated by reference to Energizer’s Current Report on Form 8-K dated as of November 3, 2008.
10 Form of Indemnification Agreement between Energizer Holdings, Inc. and W. Klein.*



                        (xxiv) The following exhibits are hereby incorporated by reference to Energizer’s Current Report on Form 8-K dated as of December 31, 2008.*
10(1)       Form of Change of Control Employment Agreements, as amended January 28, 2008*
10(2)   Energizer Holdings, Inc. 2000 Incentive Stock Plan, as amended.
10(3) Form of Amendment to Certain Restricted Stock Equivalent Award Agreements.
 
(xxv) The following exhibit is hereby incorporated by reference to Energizer’s Registration Statement on Form S-8 filed February 2, 2009.
10 Energizer Holdings, Inc. 2009 Incentive Stock Plan, approved January 26, 2009.*
 
(xxvi) The following exhibit is hereby incorporated by reference to Energizer’s Current Report on Form 8-K dated as of February 6, 2009.
10 Form of Performance Restricted Stock Equivalent Award Agreement.* 
 
(xxvii) The following exhibits are hereby incorporated by reference to Energizer’s Current Report on Form 8-K dated as of May 8, 2009.
10.1 Third Amended and Restated Receivables Purchase Agreement dated as of May 4, 2009 among Energizer Receivables Funding Corporation, as seller, Energizer Battery, Inc., as servicer, Energizer Personal Care, LLC, as sub-servicer, The Bank of Tokyo-Mitsubishi UFJ, LTD., New York Branch, as administrative agent and agent, Gotham Funding Corporation, as a conduit, and Victory Receivables Corporation as a conduit.
10.2 Amendment No. 1 to Third Amended and Restated Receivables Purchase Agreement dated as of May 5, 2009 among Energizer Receivables Funding Corporation, as seller, Energizer Battery, Inc., as servicer, Energizer Personal Care, LLC, as sub-servicer, The Bank of Tokyo-Mitsubishi UFJ, LTD., New York Branch, as administrative agent and agent, Three Pillars Funding LLC, Gotham Funding Corporation, and Victory Receivables Corporation as conduits, and SunTrust Robinson Humphrey, Inc., as an agent.
   
(xxviii)  The following exhibit is hereby incorporated by reference to Energizer’s Current Report on Form 8-K dated as of May 11, 2009.
2.1 Asset Purchase Agreement, dated as of May 11, 2009, is by and between S.C. Johnson & Son, Inc., a Wisconsin corporation and Energizer Holdings, Inc.
 
(xxix) The following exhibit is hereby incorporated by reference to Energizer’s Current Report on Form 8-K dated as of May 14, 2009.
1.1 Underwriting Agreement dated May 14, 2009.
 
(xxx) The following exhibit is hereby incorporated by reference to Energizer’s Quarterly Report on Form 10-Q for the period ended June 30, 2009.
3.1 Energizer Holdings, Inc. Amended Bylaws, restated as of May 14, 2009. 
 
(xxxi) The following exhibits and the summary of the Company’s 2010 Annual Cash Bonus Award Program and 2010 Executive Officer salaries, are hereby incorporated by reference to Energizer’s Amended Current Report on Form 8-K dated as of October 12, 2009.*
10.1 Form of Performance Restricted Stock Equivalent Award Agreement. 
10.2 Form of Restricted Stock Equivalent Award Agreement.
10.3 Form of Retention Stock Option Award.
 
(xxxii) The summary of revisions to the Company’s director compensation program, and the resolution authorizing personal use of corporate aircraft by the chief executive officer, is hereby incorporated by reference to Energizer’s Current Report on Form 8-K dated as of November 2, 2009.*



                        13       The information set forth under the captions “Management’s Discussion and Analysis of Results of Operations and Financial Condition”, “Summary Selected Historical Financial Information”, “Management’s Report on Internal Control Over Financial Reporting”, “Report of Independent Registered Public Accounting Firm”, “Consolidated Statements of Earnings and Comprehensive Income”, “Consolidated Balance Sheets”, “Consolidated Statements of Cash Flows”, “Consolidated Statements of Shareholders Equity”, “Notes to Consolidated Financial Statements”, and “Quarterly Financial Information (Unaudited)”, which will appear in the Energizer Holdings, Inc. 2009 Annual Report to be mailed to Shareholders on December 10, 2009 is incorporated herein by reference and filed herewith.
 
21 Subsidiaries of Registrant
23   Consent of Independent Registered Public Accounting Firm
31(i) Section 302 Certification of Chief Executive Officer
31(ii) Section 302 Certification of Executive Vice President and Chief Financial Officer
32(i) Section 1350 Certification of Chief Executive Officer
32(ii) Section 1350 Certification of Executive Vice President and Chief Financial Officer

*Denotes a management contract or compensatory plan or arrangement.

FINANCIAL STATEMENT AND SCHEDULES

The consolidated financial statements of the Registrant have been included as Exhibit 13 to this  Annual Report on Form 10-K. Financial statements of the Registrant's 50% or less owned companies have been omitted because, in the aggregate, they are not significant.

Schedules not included have been omitted because they are not applicable or the required information is shown in the financial statements or notes thereto.


SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

         

ENERGIZER HOLDINGS, INC.

By 

    Ward M. Klein

    Chief Executive Officer


Date: November 25, 2009

Signature  Title 
/s/Daniel J. Sescleifer   
Daniel J. Sescleifer  Executive Vice President and Chief Financial Officer 
/s/John J. McColgan   
John J. McColgan  Vice President and Controller 
/s/J. Patrick Mulcahy   
J. Patrick Mulcahy  Chairman of the Board of Directors 
/s/R. David Hoover   
R. David Hoover  Director 
/s/John E. Klein   
John E. Klein  Director 
/s/Richard A. Liddy   
Richard A. Liddy  Director 
/s/W. Patrick McGinnis   
W. Patrick McGinnis  Director 
   
Joe R. Micheletto  Director 
/s/Pamela Nicholson   
Pamela Nicholson  Director 
/s/John R. Roberts   
John R. Roberts  Director 
/s/John C. Hunter   
John C. Hunter  Director 
/s/Bill G. Armstrong   
Bill G. Armstrong  Director 


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Exhibit 13

ENERGIZER HOLDINGS, INC.
(Dollars in millions, except per share and percentage data)

Management’s Discussion and Analysis of Results of Operations and Financial Condition (Dollars in millions, except per share and percentage data)

The following discussion is a summary of the key factors management considers necessary in reviewing Energizer Holdings, Inc.'s (the Company) historical basis results of operations, operating segment results, and liquidity and capital resources. The Company reports results in two segments: Household Products, which includes batteries and portable lighting products and Personal Care, which includes wet shave, skin care, feminine care and infant care products. This discussion should be read in conjunction with the Consolidated Financial Statements and related notes.

Company Overview

General
Energizer Holdings, Inc., incorporated in Missouri in 1999, is one of the world’s largest manufacturers and marketers of primary batteries, portable lighting and personal care products in the wet shave, skin care, feminine care and infant care categories. On April 1, 2000, all of the outstanding shares of common stock of Energizer were distributed in a tax-free spin-off to shareholders of Ralston Purina Company.

Energizer is the successor to over 100 years of expertise in the battery and portable lighting products industry. Its brand names Eveready and Energizer have worldwide recognition for quality and dependability, and are marketed and sold in more than 165 countries.

On March 28, 2003, we completed the acquisition of the Schick-Wilkinson Sword (SWS) business from Pfizer, Inc. SWS is the second largest manufacturer and marketer of men’s and women’s wet shave products in the world. Its portfolio of products include: the Quattro for Women, Intuition, Lady Protector and Silk Effects Plus women’s shaving systems and the Quattro and Protector men’s shaving systems, as well as the Quattro, Xtreme 3, and Slim Twin/Exacta disposables. SWS has over 75 years of history in the shaving products industry with a reputation for high quality and innovation in shaving technology. SWS products are sold in more than 140 countries. On June 5, 2009, we completed the acquisition of the Edge and Skintimate shave preparation brands from S.C. Johnson & Son, Inc. (SCJ). This added U.S. market leading shave preparation brands to our existing wet shave product portfolio.

On October 1, 2007, we completed the acquisition of all of the outstanding stock of Playtex Products, Inc., a leading manufacturer and marketer of well-recognized branded consumer products in North America. Its portfolio of products include Playtex feminine care products, Playtex infant care products, Diaper Genie diaper disposal systems, Wet Ones pre-moistened wipes, Banana Boat and Hawaiian Tropic sun care products, and Playtex household gloves.

Our subsidiaries operate a number of manufacturing and packaging facilities in 14 countries on five continents, and we employ over 4,500 colleagues in the United States and approximately 11,000 in foreign jurisdictions.

Industries
We operate in five distinct industries: battery and portable lighting products, wet shave, skin care, feminine care and infant care. Our two largest categories by revenue are battery products and wet shave. The battery category is comprised of two primary competitors, Energizer’s Eveready and Energizer brands and Procter & Gamble’s Duracell, which we estimate represent approximately 70% in the markets in which we compete. The wet shave category is comprised of two primary competitors, Procter & Gamble’s Gillette and Energizer’s Schick-Wilkinson Sword, which we estimate represent more than 80% of the global wet shave market.


ENERGIZER HOLDINGS, INC.
(Dollars in millions, except per share and percentage data)

Household Products
Energizer’s Household products division manufactures and markets one of the most extensive product portfolios in household batteries, specialty batteries and portable lighting products.

In household batteries, we offer batteries using carbon zinc, alkaline, rechargeable and lithium technologies. These products are marketed and sold into the price, premium and performance segments. This allows us to penetrate the broad range of the market and meet most consumer needs. We distribute our portfolio of household and specialty batteries and portable lighting products through a global distribution network, which also provides a platform for the distribution of our personal care products. Since Energizer’s invention of the first D cell battery in 1893, we have been committed to developing and marketing innovative new products for the portable power and portable lighting products market. Energizer has continued this dedication to innovation by introducing multiple new products, including extending our lithium battery technology to the first lithium AAA battery in 2003, and, in 2008, by introducing the Advanced Lithium battery that performs four times better in high drain devices versus alkaline batteries. Advanced Lithium provides a mid ranged price point for consumers to meet their high drain device needs. In 2009, Energizer announced the first zinc air prismatic battery, which is the highest energy density battery of any consumer portable power solution (either disposable or rechargeable). In addition, our portable lighting products business introduced a number of new products over the last two years designed to meet a wide range of consumer, industrial and military needs.

The battery category is highly competitive as brands compete for consumer acceptance and retail shelf space. Unit growth had been positive for many years, but unit volume declined over the last two years coincident with the global economic recession. We believe household battery volume growth has also been dampened by cautious retailer inventory investments and an increasing number of new devices powered by built-in rechargeable battery systems.

Pricing actions in response to rising material costs have raised retail prices over time. However, pricing actions are not always available to fully offset material cost increases, especially in highly competitive markets. In addition, we have seen some shift by consumers to larger package sizes, and increased retailer support of private label products, both of which sell at lower per unit prices. The long-term impact on overall category value resulting from the current economic downturn, new device trends, migration to private label brands, larger package sizes and retailer inventory investment strategies is difficult to predict at this time.

Energizer is well positioned to meet the needs of customer and consumer demands for household and specialty batteries and portable lighting products, leveraging category expertise, retail understanding and its broad portfolio of products to give Energizer a strong presence across the retail channels. We believe we have a leading market share presence in most of the major markets in which we choose to compete. We believe we have been able to either hold or gain share in many of our key markets over the past three years due to our diversified portfolio of products, which meet a broad spectrum of consumer needs.

Personal Care
The Personal Care division includes Wet Shave products sold under the Schick, Wilkinson Sword, Edge and Skintimate brand names, Skin Care products sold under the Banana Boat, Hawaiian Tropic, Wet Ones and Playtex brand names, and Feminine Care and Infant Care products sold under the Playtex and Diaper Genie brand names.


ENERGIZER HOLDINGS, INC.
(Dollars in millions, except per share and percentage data)

We manufacture and distribute Schick and Wilkinson Sword razor systems, composed of razor handles and refillable blades, and disposable shave products for men and women. We market our wet shave products in more than 140 countries worldwide. Its primary markets are the U.S., Canada, Japan and the larger countries of Western Europe. SWS estimates its overall share of the wet shave category for these major markets at approximately 20% in 2009, 2008 and 2007. We currently maintain the #2 global market share position in wet shaving. Category blade unit consumption has been relatively flat for a number of years. However, product innovations and corresponding increased per unit prices have accounted for category growth. The category is extremely competitive with competitors vying for consumer loyalty and retail shelf space.

On June 5, 2009 we completed the acquisition of the Edge and Skintimate shave preparation brands from SCJ. This added U.S. market leading shave preparation products to our wet shave portfolio.

SWS has gained recognition for its innovation and development of new products designed to improve the shaving experience, including the introduction of the Intuition women’s system in 2003, a unique system incorporating a three-bladed razor surrounded by a skin conditioning solid which lathers, shaves and provides extra moisture in one step. In 2003, SWS introduced the Quattro men’s shaving system, the first four blade razor system for men. Since then, SWS has continued to introduce a number of extensions and improvements to these flagship systems.

In 2007, Energizer acquired Playtex Products, Inc., a leading North American manufacturer and marketer in the skin, feminine and infant care product categories, with a diversified portfolio of well-recognized branded consumer products.

In skin care, we market sun care products under the Banana Boat and Hawaiian Tropic brands. We believe these brands, on a combined basis, hold a leading market share position in the U.S. sun care category. The sun care category in the U.S. is segmented by product type such as general protection, tanning and babies; as well as by method of application such as lotions and sprays. Playtex competes across this full spectrum of sun care products. We also offer Wet Ones, the leader in the U.S. portable hand wipes category, and Playtex household gloves, the branded household glove leader in the U.S.

In feminine care, we believe Playtex is the second largest selling tampon brand overall in the U.S. We offer plastic applicator tampons under the Playtex Gentle Glide and Playtex Sport brands, and Playtex Personal Cleansing Cloths, a pre-moistened wipe for feminine hygiene.

In infant care, we market a broad range of products including bottles, cups, and a full line of mealtime products including plates, utensils and placemats under the Playtex brand name. We also offer a line of pacifiers, including the Ortho-Pro and Binky pacifiers. We believe our Playtex Diaper Genie brand of diaper disposal systems leads the U.S. diaper pail category. The Diaper Genie brand consists of the diaper pail unit and refill liners. The refill liners individually seal diapers in an odor-proof plastic film.

Foreign Currency
A significant portion of our product cost is more closely tied to the U.S. dollar and, to a lesser extent, the Euro, than to the local currencies in which the product is sold. As such, a weakening of currencies relative to the U.S. dollar and, to a lesser extent, the Euro, results in margin declines unless mitigated through pricing actions, which are not always available due to the competitive and economic environment. Conversely, strengthening of currencies relative to the U.S. dollar and, to a lesser extent, the Euro can improve margins. This margin impact coupled with the translation of foreign operating results to the U.S. dollar, our financial reporting currency, has an impact on reported operating profit. In 2009, the U.S. dollar strengthened considerably during our first fiscal quarter versus most foreign currencies due to the global economic crisis. We estimate that operating profit for fiscal 2009 was negatively impacted by approximately $120 as compared to fiscal 2008 from unfavorable currency movements. Changes in the value of local currencies in relation to the U.S. dollar, and, to a lesser extent, the Euro will continue to impact reported sales and segment profitability in the future, and we cannot predict the direction or magnitude of future changes.


ENERGIZER HOLDINGS, INC.
(Dollars in millions, except per share and percentage data)

Financial Results
For the year ended September 30, 2009, net earnings were $297.8, or $4.72 per diluted share, compared to net earnings of $329.3, or $5.59 per diluted share, in 2008 and $321.4, or $5.51 per diluted share in 2007. The higher average shares outstanding, 63.1 million in 2009 as compared to 58.9 million in 2008, as a result of the common stock issuance in May 2009 reduced diluted earnings per share by $0.34 for the year ended September 30, 2009 as compared to fiscal 2008. Included in the current year results are:

  • Charges:
 
           -     $33.2, after-tax, or $0.53 per diluted share, related to the Company’s voluntary enhanced retirement option (VERO) and reduction in force (RIF) programs, and other business realignment and integration charges;
 
- $1.5, or $0.02 per diluted share, related to prior year income tax accrual adjustments; and
 
  - $2.3, after-tax, or $0.04 per diluted share, related to the write-up and subsequent sale of inventory purchased in the shave preparation acquisition.
 
  • Income:
 
- $15.2, after-tax, or $0.24 per diluted share, of income due to a change in the Company’s paid time off policy (PTO) in the second quarter of fiscal 2009.

Fiscal 2008 results included:

  • an after-tax expense of $16.5, or $0.28 per diluted share, related to the write-up and subsequent sale of inventory purchased in the Playtex acquisition,
     
  • integration and other realignment costs of $13.4, after-tax, or $0.22 per diluted share, and
     
  • a net, unfavorable prior year income tax accrual adjustment of $1.1, or $0.02 per diluted share.

Fiscal 2007 results included:

  • favorable adjustments of $21.9, or $0.37 per diluted share, related to a reduction of deferred tax balances and prior years’ tax accruals and previously unrecognized tax benefits from prior years’ foreign losses, and
     
  • charges of $12.2, after-tax, or $0.21 per diluted share, for the company’s European restructuring projects.

Operating Results

Net Sales
Net sales for fiscal 2009 were $3,999.8, down $331.2, or 8%, due primarily to approximately $225 of unfavorable currency. Net sales in the Household Products division decreased $364.8, or 15%, or approximately $220, down 9% on a constant currency basis. Net sales in the Personal Care business increased $33.6, or 2%, or approximately $113, up 6%, on a constant currency basis.


ENERGIZER HOLDINGS, INC.
(Dollars in millions, except per share and percentage data)

Gross Profit
Gross profit dollars were $1,858.6 in 2009, a decrease of $179.1, or 9%, due primarily to the unfavorable impact of currency, which we estimate reduced gross margin by approximately $160 in fiscal 2009 as compared to the prior year.

Gross margin as a percent of net sales was 46.5% in 2009, 47.0% in 2008 and 47.7% in 2007. The margin percentage decline in 2009 is due primarily to unfavorable currency, which we estimate reduced gross margin by approximately 130 basis points. The margin percentage decline in 2008 is due primarily to higher year over year product costs, including the impact of the $27.5 charge related to the step-up of inventory acquired in the Playtex acquisition.

Selling, General and Administrative
Selling, general and administrative expenses (SG&A) were $742.6, a decrease of $51.4 due primarily to the favorable impact of currency of approximately $44 and reduced overhead spending. As a percent of net sales, SG&A was 18.6%, up slightly from 18.3% in the prior year due to the year over year net sales decline described above. SG&A increased $166.1 in 2008 due primarily to the acquisition of Playtex.

Advertising and Promotion
Advertising and promotion (A&P) decreased $72.3 in 2009 due to reduced spending, and approximately $23 of favorable currency. A&P increased $91.6 in 2008 due to the acquisition of Playtex, which added $112.3 to A&P for 2008.

A&P expense was 10.4%, 11.2% and 11.7% of sales for 2009, 2008 and 2007, respectively. In addition to the impact that accompanies a major acquisition, A&P expense may vary from year to year with new product launches, strategic brand support initiatives, the overall competitive environment, and the state of the global economy.

Research and Development
Research and development (R&D) expense was $90.5 in 2009, $91.7 in 2008 and $70.7 in 2007. The expense in 2008 includes $19.9 for Playtex, which represents the majority of the increase. As a percent of sales, R&D expense was 2.3% in 2009 and 2.1% in 2008 and 2007.

Non-GAAP Financial Measures

While the Company reports financial results in accordance with accounting principles generally accepted in the U.S. (“GAAP”), this discussion includes non-GAAP measures. These non-GAAP measures, such as comparisons excluding the impact of currency and the change in net sales for the Playtex product lines in 2008 as compared to pro forma 2007, which was prior to our acquisition of Playtex, are not in accordance with, nor are they a substitute for, GAAP measures. The Company believes these non-GAAP measures provide a meaningful comparison to the corresponding reported period and assist investors in performing analysis consistent with financial models developed by research analysts. Investors should consider non-GAAP measures in addition to, not as a substitute for, or superior to, the comparable GAAP measures.

Segment Results
Operations for the Company are managed via two segments - Household Products (battery and portable lighting products) and Personal Care (wet shave, skin, feminine and infant care). Segment performance is evaluated based on segment operating profit, exclusive of general corporate expenses, share-based compensation costs, costs associated with most restructuring, integration or business realignment activities, including the recent VERO, RIF and change in PTO policy, and amortization of intangible assets. Financial items, such as interest income and expense, are managed on a global basis at the corporate level. This structure is the basis for the Company’s reportable operating segment information presented in Note 18 to the Consolidated Financial Statements.


ENERGIZER HOLDINGS, INC.
(Dollars in millions, except per share and percentage data)

The reduction in gross profit associated with the write-up and subsequent sale of the inventory acquired in the Edge/Skintimate acquisition in fiscal 2009, which was $3.7, and the Playtex acquisition in fiscal 2008, which was $27.5, as well as the related acquisition integration costs in both periods are not reflected in the Personal Care segment, but rather presented below segment profit, as they are non-recurring items directly associated with the acquisitions. Such presentation reflects management’s view on how it evaluates segment performance.

The Company’s operating model includes a combination of stand-alone and combined business functions between Household Products and Personal Care, varying by country and region of the world. Shared functions include product warehousing and distribution, various transaction processing functions, and, in some countries, a combined sales force and management. Such allocations do not represent the costs of such services if performed on a stand-alone basis. The Company applies a fully allocated cost basis, in which shared business functions are allocated between the businesses.

HOUSEHOLD PRODUCTS

  2009        2008        2007 
 Net sales  $  2,109.5  $  2,474.3  $  2,376.3 
 Segment profit  $  398.6    $  489.1    $  472.3 

For the year ended September 30, 2009, net sales were $2,109.5, down $364.8, or 15% including the impact of approximately $144 of unfavorable currency. Absent currency, sales decreased approximately $220, or 9%, due to lower sales volume across all geographic areas, but most notably in the U.S. We estimate the premium battery category declined approximately 9% in fiscal 2009 as consumers cut spending and retailers reduced inventory levels during the year in response to the economic downturn. In addition, we estimate that year over year sales were negatively impacted by approximately $55 of shipments in the prior year related to hurricanes and early holiday shipments ahead of an announced price increase, which were not repeated in fiscal 2009.

Segment profit decreased $90.5, including approximately $76 of unfavorable currency. Excluding the impact of unfavorable currency, segment profit declined approximately $14 as lower gross margin from volume declines was significantly offset by reduced spending in advertising/promotion and overheads, which collectively decreased approximately $45 as compared to fiscal 2008, and favorable pricing and product mix.

For the year ended September 30, 2008, sales increased $98.0, inclusive of approximately $88 of favorable currency versus fiscal 2007. Absent currency, sales increased $10, as favorable pricing and product mix were partially offset by lower sales volume. Soft overall category demand in most of the developed world was nearly offset by fiscal 2008 sales to meet hurricane demand and early holiday season buy-in within the U.S. and volume growth in Central and Eastern Europe and Latin America. Overall pricing and price mix was favorable $15.8 as compared to fiscal 2007 as list price increases taken to offset rising material costs were partially offset by sales shifting to larger pack sizes, which sell at lower per unit prices.


ENERGIZER HOLDINGS, INC.
(Dollars in millions, except per share and percentage data)

Segment profit in fiscal 2008 increased $16.8 but declined approximately $35 after excluding favorable currency impacts as compared to fiscal 2007 as the benefit of higher pricing was more than offset by unfavorable product cost of $63.2 due primarily to higher commodity material costs and unfavorable production volumes. Excluding currency impacts, higher SG&A expenses were nearly offset by lower A&P spending.

Looking forward, we remain cautious regarding consumption in the battery category as retailer inventory investment remains uncertain, the speed of the economic recovery, especially as it relates to consumer spending, is slow and device trends in the battery category remain difficult to assess given the recent economic downturn.

As noted previously, the significant unfavorable currency environment in fiscal 2009 coupled with the economic downturn reduced segment profit in Household Products measurably. In response to these factors, the Company reduced spending in both advertising and promotion and overheads, in the short term, to somewhat mitigate the negative impact of currency and the economy on segment profit. For fiscal 2010, we expect to return to more historical investment levels for advertising and promotion and increase funding for other targeted growth initiatives after a year of aggressive cost containment.

Funding for these efforts will come partially from lower commodities, raw materials and other input costs, which are estimated to be favorable approximately $12 to $14 in 2010 compared to 2009 average costs based on current market conditions. In addition, we expect segment profit to be positively impacted by favorable currency as compared to fiscal 2009 in the range of $40 to $43, net of the impact of hedging activities, based on current exchange rates.

PERSONAL CARE

  2009        2008        2007 
 Net sales  $  1,890.3    $  1,856.7    $  988.8 
 Segment profit  $  341.1     $  322.5    $  155.5 

Net sales for the fiscal year were $1,890.3, an increase of $33.6, or 2%, including the impact of approximately $80 of unfavorable currency. Excluding the impact of unfavorable currency, sales increased approximately 6% due to the shave preparation acquisition, which added $57, or 3%, and higher sales of Wet Shave, Infant Care and Skin Care products partially offset by lower sales of Feminine Care. Wet Shave sales increased 3%, excluding the acquisition and currency, driven by the launch of Quattro for Women Trimmer in the second quarter, and higher disposable and Quattro men’s systems sales, partially offset by ongoing declines in legacy system products. Infant Care sales increased 7% driven by Diaper Genie, cups and soothing products. Skin Care sales increased 4% on higher sales of Wet Ones, and higher sales for sun care primarily in international markets. Feminine Care sales decreased 2% as higher sales of Playtex Sport were offset by lower sales of Gentle Glide, due, in part, to increased competitive activity.

Segment profit for the fiscal year was $341.1, an increase of $18.6 or 6% inclusive of unfavorable currency of approximately $20. Excluding currency, segment profit grew approximately $39 or 12% due to incremental Playtex synergies of approximately $32, lower A&P of approximately $17, and the inclusion of the shave preparation acquisition, which added $4, partially offset by higher product costs and unfavorable product mix.


ENERGIZER HOLDINGS, INC.
(Dollars in millions, except per share and percentage data)

As noted previously, Energizer’s acquisition of Playtex was completed on October 1, 2007, the first business day of fiscal 2008. Therefore, Playtex is not included in the attached 2007 financial statements. To provide a clearer understanding of the impact of the acquisition on comparative net sales results between fiscal 2008 and fiscal 2007, the comparison of the 2008 results for the Playtex product lines presented in the next paragraph are versus unaudited pro forma results for the year ended September 30, 2007 for those same product lines. Hawaiian Tropic results are included in the 2007 pro forma net sales comparative beginning on April 18, 2007, the date at which Playtex acquired the business.

On a reported basis, net sales for 2008 were $1,856.7, an increase of $867.9, or 88%, due primarily to the acquisition of Playtex, which added $771.7 and the favorable impact of currency of approximately $67. On a constant currency basis, net sales increased 81% due to the acquisition of Playtex. Wet shave net sales increased 10% due primarily to the impact of favorable currency of approximately $67 and higher volumes in disposable razors and the Quattro family of products. The remaining product discussions regarding sales comparisons for the Playtex product lines for fiscal 2008 are presented as compared to the 2007 pro forma results described in the previous paragraph. Skin Care net sales increased 22% in 2008 due to the inclusion of Hawaiian Tropic, which was acquired by Playtex in April 2007. Excluding the impact of Hawaiian Tropic, Skin Care net sales increased 5% driven by growth in Banana Boat. Feminine Care net sales decreased 1% due to the discontinuation of the Beyond cardboard applicator tampon in 2007 partially offset by growth in plastic applicator tampons. Sales of plastic applicator tampons increased 3% in 2008. Infant Care net sales were essentially flat as higher sales of Diaper Genie and the disposable Drop-In product were offset by a decline in sales of reusable infant bottles as the company transitioned to bisphenol A (BPA)-free products.

Segment profit for fiscal 2008 was $322.5, up $167.0, or 107%, due to the acquisition of Playtex, which added $131 to segment profit, and the impact of favorable currency of approximately $22.

Looking forward, as with Household Products, we expect to increase our investment in advertising and promotion both in dollars and as a percent of net sales in fiscal 2010. In the case of Personal Care, we expect the investment in advertising and promotion will be at a level that matches or somewhat exceeds the percent of net sales spent in fiscal 2008, the first full year of the Playtex acquisition. In fiscal 2009, our level of spending was reduced in response to the severe economic downturn and unfavorable currency environment. While we believe this was prudent in 2009, we believe higher investment levels are preferred in 2010 to maintain the long term health of our personal care portfolio. In addition, we expect to invest in certain targeted areas outside of advertising and promotion, most notably in support of our innovation objectives and in support of sales growth initiatives in key markets.

Partially funding this increased investment is expected segment profit favorability in currency and material costs, based on current market conditions. We expect currency will be favorably impacted by $15 to $17, net of related currency hedges, in fiscal 2010 as compared to fiscal 2009. In addition, we expect material costs, based on current market conditions, to be $4 to $6 favorable as compared to average material costs in fiscal 2009.


ENERGIZER HOLDINGS, INC.
(Dollars in millions, except per share and percentage data)

GENERAL CORPORATE AND OTHER EXPENSES

        2009           2008           2007  
  General Corporate Expenses   $ 83.8   $ 83.8   $ 93.3
  Integration/Other Realignment 13.6 21.1 18.2
         Sub-Total 97.4 104.9 111.5
  VERO/Separation Costs   38.6   - -
  PTO Policy Change (24.1 ) - -
  Acquisition inventory valuation 3.7   27.5     -
         General Corporate and Other Expenses $ 115.6 $ 132.4 $ 111.5
         % of total net sales 2.9 3.1 3.3

General Corporate and Other Expenses
For the year, general corporate expenses, including integration/other realignment, decreased $7.5 due primarily to lower Playtex integration costs, which declined by $13.8 year over year. In addition, higher costs associated with certain realignment activities in foreign affiliates were partially offset by lower corporate compensation expenses.

In the fourth quarter of 2009, the Company implemented the VERO for eligible U.S. colleagues. The decision to accept the cash benefits offered under the VERO was at the election of the colleague and was irrevocable. Payments under the VERO were cash only, and did not include any enhancement to pension or retirement benefits. In addition, the Company implemented a RIF, primarily in the U.S., to further adjust the organizational structure. The total charge for the VERO and RIF in the fourth quarter of 2009 was $38.6 and was included in SG&A. See Note 6 to the Consolidated Financial Statements for further information.

In 2009, we recorded a favorable adjustment of $24.1 resulting from a change in the policy under which colleagues earn and vest in the Company’s paid time off (PTO) benefit. Prior to the change, colleagues were granted and vested in their total PTO days at the beginning of the calendar year, and received a cash payment for unused days in the event of termination during the year. As such, the value of a full year of PTO, net of days used, was accrued at any given balance sheet date. As part of a recent review of certain benefit programs, this policy was revised to a more “market” policy for PTO. The revised policy has an “earn as you go” approach, under which colleagues earn current-year PTO on a pro-rata basis as they work during the year. As a result of this change, any previously earned and vested benefit under the prior policy was forfeited, and the required liability at the date of the policy change was adjusted to reflect the revised benefit.

For fiscal 2008, general corporate expenses, including integration and other realignment costs, decreased $6.6, as $17.9 of Playtex integration costs in 2008 were offset by lower compensation expenses and lower realignment expenses as compared to fiscal 2007. The Company estimates that approximately $14 of favorable synergies were achieved at, or shortly after, the October 2007 Playtex acquisition date via a reduction of Playtex corporate expenses including executive and stock related compensation and public company costs. However, the savings had no impact on the 2008 versus 2007 comparative as the costs were not included in the Company’s results for either year.


ENERGIZER HOLDINGS, INC.
(Dollars in millions, except per share and percentage data)

Interest and Other Financing Items
Interest expense for 2009 decreased $36.6 due primarily to lower average borrowings. Other financing items, which includes interest income and foreign exchange gains and losses from the Company’s worldwide affiliates, were unfavorable $10.3 for the fiscal year due primarily to exchange losses incurred as the U.S. dollar based payables for our foreign affiliates were unfavorably impacted by the rapid and significant strengthening of the U.S. dollar versus most local currencies during the first fiscal quarter.

Interest expense for fiscal 2008 increased $90.1 on higher average borrowings resulting from the Playtex acquisition. Other financing expense was unfavorable $25.2 due primarily to exchange losses in fiscal 2008 compared to exchange gains in fiscal 2007, and lower interest income in fiscal 2008 of $8.4 due to lower cash balances as a result of the Playtex acquisition.

Income Taxes
Income taxes, which include federal, state and foreign taxes, were 33.1%, 30.4% and 26.0% of earnings before income taxes in 2009, 2008 and 2007, respectively. Income taxes include the following items which impact the overall tax rate:

  • Adjustments were recorded in each of the three years to revise previously recorded tax accruals to reflect refinement of estimates of tax attributes to amounts in filed returns, settlement of tax audits and other tax adjustments. Such adjustments increased the income tax provision by $1.5 in 2009 and by $1.1 in 2008 and decreased the income tax provision by $7.9 in 2007.

  • A tax benefit of $1.4 was recorded in 2009 associated with the write-up and subsequent sale of inventory acquired in the Edge/Skintimate shave preparation acquisition. A similar tax benefit of $11.0 was recorded in 2008 associated with the write-up and subsequent sale of inventory acquired in the Playtex acquisition.

  • In 2007, $4.3 of tax benefits related to prior years’ losses were recorded. These benefits related to foreign countries where our subsidiary subsequently began to generate earnings and could reasonably expect future profitability sufficient to utilize tax loss carry-forwards prior to expiration. Improved profitability in Mexico account for the bulk of the benefits recognized.

  • Legislation enacted in Germany in August 2007 reduced the tax rate applicable to the Company’s subsidiaries in Germany for fiscal 2008 and beyond. Thus, an adjustment of $9.7 was made to reduce deferred tax liabilities in fiscal 2007.

The Company's effective tax rate is highly sensitive to country mix, from which earnings or losses are derived. Declines in earnings in lower tax rate countries, earnings increases in higher tax rate countries, repatriation of foreign earnings or operating losses in the future could increase future tax rates. Additionally, adjustments to prior year tax accrual estimates could increase or decrease future tax provisions.

Liquidity and Capital Resources

On May 20, 2009, the Company completed the sale of an additional 10.925 million shares of common stock for $49.00 per share. Net proceeds from the sale of the additional shares were $510.2. The Company used $275 of the net proceeds to complete the purchase of the shave preparation brands on June 5, 2009 and used $100 to repay private placement notes, which matured on June 30, 2009. The remaining proceeds have contributed significantly to the increase in cash on hand at September 30, 2009 and the repayment of an additional $200 of private placement notes on September 28, 2009.


ENERGIZER HOLDINGS, INC.
(Dollars in millions, except per share and percentage data)

Operating Activities
Cash flow from operations is the primary funding source for operating needs and capital investments. Cash flow from operations was $489.2 in 2009, an increase of $22.7 as compared to 2008. Cash flow from operations was $466.5 in 2008, an increase of $21.2 as compared to $445.3 for 2007. The increase in cash flow from operations in 2009 was due primarily to lower assets used in operations partially offset by lower liabilities. The increase in 2008 was due to higher cash flow before changes in working capital due primarily to changes in deferred taxes.

The most significant driver of the higher cash flow from operations in 2009 was accounts receivable, which was lower by $106.7 at September 30, 2009, excluding the impact of acquired brands. This decrease was due to lower net sales as compared to the prior period and improved accounts receivable aging. This decrease in accounts receivable coupled with lower inventories on a year over year basis of $21.8 more than offset a reduction in accounts payable and other current liabilities, which were collectively lower by $109.5 due primarily to reduced advertising and promotional accruals resulting from lower spending and lower accruals for compensation and benefits including the impact of the change in PTO policy.

Investing Activities
Net cash used by investing activities was $412.2, $1,994.5 and $82.3 in 2009, 2008 and 2007, respectively. Capital expenditures were $139.7, $160.0 and $88.6 in 2009, 2008 and 2007, respectively. These expenditures were funded by cash flow from operations. Capital expenditures increased in 2008 as compared to 2007 due to production related spending and Playtex related spending. See Note 18 to the Consolidated Financial Statements for capital expenditures by segment. On June 5, 2009, the Company paid $275.0 for the acquisition of the shave preparation brands. On October 1, 2007, the first day of fiscal 2008, the Company paid $1,875.7 for the acquisition of Playtex. See “Financing Activities” below for discussion of the financing of the Playtex transaction. At September 30, 2007, the Company held a net-cash settled prepaid share option with a major multinational financial institution to mitigate the impact of changes in the Company’s deferred compensation liabilities. In December 2007, the prepaid feature was removed from the transaction and the Company received cash of $60.5, which was used to repay existing debt. Of the $60.5 received in fiscal 2008, $46.0 was a return of investment and was classified within investing activities on the Statement of Cash Flows. The remaining $14.5 was a return on investment and was classified as a cash inflow from operating activities on the Statement of Cash Flows.

Capital expenditures of approximately $150 are anticipated in 2010 with increases in new product and cost reduction-related capital driving the largest components of projected capital spending. Such capital expenditures are expected to be financed with funds generated from operations.

Financing Activities
The Company’s total borrowings were $2,558.6 at September 30, 2009. The Company maintained total committed debt facilities of $3,048.6, of which $477.4 remained available as of September 30, 2009.

As noted previously, on May 20, 2009, the Company completed the sale of an additional 10.925 million shares of common stock for $49.00 per share. Net proceeds from the sale of the additional shares were $510.2.


ENERGIZER HOLDINGS, INC.
(Dollars in millions, except per share and percentage data)

In October 2007, the Company borrowed approximately $1,500 under a bridge loan facility which, together with cash on hand, was used to acquire Playtex. The Company subsequently refinanced the bridge loan with $890 of long-term debt financing, with maturities ranging from three to ten years and fixed rates ranging from 5.71% to 6.55% and $600 of long-term bank financing priced at LIBOR plus 75 basis points.

Under the terms of the Company’s credit agreements, the ratio of the Company’s indebtedness to its EBITDA, as defined in the agreements, cannot be greater than 4.00 to 1, and may not remain above 3.50 to 1 for more than four consecutive quarters. If and so long as the ratio is above 3.50 to 1 for any period, the Company is required to pay additional interest expense for the period in which the ratio exceeds 3.50 to 1. The interest rate margin and certain fees vary depending on the indebtedness to EBITDA ratio. Under the Company’s private placement note agreements, the ratio of indebtedness to EBITDA may not exceed 4.0 to 1. However, if the ratio is above 3.50 to 1, the Company is required to pay an additional 75 basis points in interest for the period in which the ratio exceeds 3.50 to 1. In addition, under the credit agreements, the ratio of its current year EBIT, as defined in the agreements, to total interest expense must exceed 3.00 to 1. The Company’s ratio of indebtedness to its EBITDA was 3.14 to 1, and the ratio of its EBIT to total interest expense was 4.40 to 1, as of September 30, 2009. Each of the calculations at September 30, 2009 was pro forma for the Edge/Skintimate shave preparation acquisition. The Company anticipates that it will remain in compliance with its debt covenants for the foreseeable future. The negative impact on EBITDA resulting from the VERO and RIF charges in the fourth quarter of 2009 had a negative impact on the ratio of indebtedness to EBITDA as such charges are not excluded from the calculation of EBITDA under the terms of the agreements. The VERO and RIF charges will negatively impact trailing twelve month EBITDA, which is used in the ratio, through the third quarter of fiscal 2010, after which it will roll out of the calculation. Savings from the VERO and RIF programs will somewhat mitigate the negative EBITDA impact of the restructuring charges as they are realized during this time frame, and will remain a positive impact on the ratio going forward. If the Company fails to comply with the financial covenants referred to above or with other requirements of the credit agreements or private placement note agreements, the lenders would have the right to accelerate the maturity of the debt. Acceleration under one of these facilities would trigger cross defaults on other borrowings. The Company believes that the cost and long-term nature of its current debt structure is a valuable asset given recent changes in the credit markets due to the recent global economic crisis. Additionally, the Company believes that reducing overall leverage and maintaining a covenant cushion with a portion of the proceeds of the recent equity offering should provide adequate capital for the Company to pursue its strategic initiatives and provide greater financial and operational flexibility, while helping to preserve the strength of its current favorable debt structure.

On May 5, 2009, the Company amended and renewed its existing receivables securitization program, under which the Company sells interests in certain accounts receivable, and which provides funding to the Company of up to $200 with two large financial institutions. The sales of the receivables are affected through a bankruptcy remote special purpose subsidiary of the Company, Energizer Receivables Funding Corporation (ERFC). Funds received under this financing arrangement are treated as borrowings rather than proceeds of accounts receivables sold for accounting purposes. However, borrowings under the program are not considered debt for covenant compliance purposes under the Company’s credit agreements and private placement note agreements. The program is subject to renewal annually on the anniversary date. At September 30, 2009, a total of $147.5 was outstanding under this financing arrangement.


ENERGIZER HOLDINGS, INC.
(Dollars in millions, except per share and percentage data)

Parties to long-term committed borrowings consist of a number of major international financial institutions. The Company continually monitors positions with, and credit ratings of, counterparties both internally and by using outside ratings agencies. The Company has staggered long-term borrowing maturities through 2017 to reduce refinancing risk in any single year and to optimize the use of cash flow for repayment.

The Company purchased shares of its common stock as follows (shares in millions):

Total Average
Fiscal Year              Shares              Cost              Price
2009 0.0 $ 0.0 $ 0.00
2008 0.0 $ 0.0 $ 0.00
2007 0.8 $ 53.0 $ 67.67

The Company has 8 million shares remaining on the current authorization from its Board of Directors to repurchase its common stock in the future. Future purchases may be made from time to time on the open market or through privately negotiated transactions, subject to corporate objectives and the discretion of management.

A summary of the Company’s significant contractual obligations at September 30, 2009 is shown below:

Less than More than
        Total         1 year         1-3 years         3-5 years         5 years
Long-term debt, including current maturities $ 2,389.5 $ 101.0 $ 497.0 $ 891.5 $ 900.0
Interest on long-term debt   592.1   106.8   204.4 147.1 133.8
Operating leases 75.3 23.1 26.2 14.9 11.1
Purchase obligations and other (1) 44.1 37.5 3.4 3.2 -
Total $ 3,101.0 $ 268.4 $ 731.0 $ 1,056.7 $ 1,044.9

        1         The Company has estimated approximately $2.8 of cash settlements associated with unrecognized tax benefits within the next year, which are included in the table above. As of September 30, 2009, the Company’s Consolidated Balance Sheet reflects a liability for unrecognized tax benefits of $46.9, excluding $7.4 of interest and penalties. The contractual obligations table above does not include this liability. Due to the high degree of uncertainty regarding the timing of future cash outflows of liabilities for unrecognized tax benefits beyond one year, a reasonable estimate of the period of cash settlement for periods beyond the next twelve months cannot be made, and thus is not included in this table.

The Company has contractual purchase obligations for future purchases, which generally extend one to three months. These obligations are primarily purchase orders at fair value that are part of normal operations and are reflected in historical operating cash flow trends. In addition, the Company has various commitments related to service and supply contracts that contain penalty provisions for early termination. As of September 30, 2009, we do not believe such purchase obligations or termination penalties will have a significant effect on our results of operations, financial position or liquidity position in the future.

In addition, the above contractual obligations table does not include minimum contributions related to the Company’s retirement programs as they are not considered material to the cash flow and liquidity of the Company for any given fiscal year presented. The U.S. pension plans constitute more than 70% of the total benefit obligations and plan assets for the Company’s pension plans. At this time, we do not believe that a minimum pension contribution for the U.S. plan will be required before fiscal 2012, and, we do not believe such a minimum payment, if any, will be material to the Company’s liquidity or cash flow based on current discount rates, expected return on plan assets and plan design. Total pension contributions for the Company in 2010 are estimated to be approximately $19.

The Company believes cash flows from operating activities and periodic borrowings will be adequate to meet short-term and long-term liquidity requirements prior to the maturity of the Company's credit facilities, although no guarantee can be given in this regard.


ENERGIZER HOLDINGS, INC.
(Dollars in millions, except per share and percentage data)

Market Risk Sensitive Instruments and Positions
The market risk inherent in the Company’s financial instruments and positions represents the potential loss arising from adverse changes in currency rates, commodity prices, interest rates and the Company’s stock price. The following risk management discussion and the estimated amounts generated from the sensitivity analyses are forward-looking statements of market risk assuming certain adverse market conditions occur. Company policy allows derivatives to be used only for identifiable exposures and, therefore, the Company does not enter into hedges for trading purposes where the sole objective is to generate profits.

Currency Rate Exposure
A significant portion of our product cost is more closely tied to the U.S. dollar and, to a lesser extent, the Euro, than to the local currencies in which the product is sold. As such, a weakening of currencies relative to the U.S. dollar and, to a lesser extent, the Euro, results in margin declines unless mitigated through pricing actions, which are not always available due to the competitive and economic environment. Conversely, strengthening of currencies relative to the U.S. dollar and, to a lesser extent, the Euro can improve margins. This margin impact coupled with the translation of foreign operating results to the U.S. dollar, our financial reporting currency, has an impact on reported operating profits. In 2009, the U.S. dollar strengthened considerably versus most foreign currencies during our first fiscal quarter due to the global economic crisis. We estimate that operating profit for fiscal 2009 was negatively impacted by approximately $120 as compared to fiscal 2008 from unfavorable currency movements. Changes in the value of local currencies in relation to the U.S. dollar, and, to a lesser extent, the Euro will continue to impact reported sales and segment profitability in the future, and we cannot predict the direction or magnitude of future changes.

The Company generally views its investments in foreign subsidiaries with a functional currency other than the U.S. dollar as long-term. As a result, the Company does not generally hedge these net investments. Capital structuring techniques are used to manage the net investment in foreign currencies, as necessary. Additionally, the Company attempts to limit its U.S. dollar net monetary liabilities in countries with unstable currencies.

From time to time the Company may employ foreign currency hedging techniques to mitigate potential losses in earnings or cash flows on foreign currency transactions, which primarily consist of anticipated intercompany purchase transactions and intercompany borrowings. External purchase transactions and intercompany dividends and service fees with foreign currency risk may also be hedged. The primary currencies to which the Company’s foreign affiliates are exposed include the U.S. dollar, the Euro, the Yen, the British pound, the Canadian dollar and the Australian dollar.

The Company uses natural hedging techniques, such as offsetting like foreign currency cash flows, foreign currency derivatives with durations of generally one year or less, including forward exchange contracts, purchased put and call options and zero-cost option collars. Certain of the foreign exchange contracts have been designated and are accounted for as cash flow hedges.

The Company enters into foreign currency derivative contracts to hedge existing balance sheet exposures. Any losses on these contracts would be fully offset by exchange gains on the underlying exposures, thus they are not subject to significant market risk. At September 30, 2009, the Company had a loss of $1.1 included in earnings on these unsettled forward currency contracts. In addition, the Company has entered into a series of forward currency contracts to hedge the cash flow uncertainty of forecasted inventory purchases due to short term currency fluctuations. These transactions are accounted for as cash flow hedges. At September 30, 2009, the Company had an unrecognized pre-tax loss on these forward currency contracts accounted for as cash flow hedges of $15.3 included in Accumulated Other Comprehensive Income. Contract maturities for these hedges extend into 2012.


ENERGIZER HOLDINGS, INC.
(Dollars in millions, except per share and percentage data)

The Company has investments in a particular Latin American affiliate, which currently require government approval to convert local currency to U.S. dollars at official government rates. The government approval for currency conversion to satisfy U.S. dollar liabilities to foreign suppliers has been delayed in recent periods, resulting in higher past due U.S. dollar payables to other Energizer affiliates with this affiliate. As an alternative, the Company may choose to settle these past purchases at a rate equal to the unofficial, parallel currency exchange rate. If the Company was forced to settle the past due U.S. dollar liabilities at September 30, 2009 at a rate equal to the unofficial, parallel currency exchange rate as of that date, it would result in a currency exchange loss of approximately $25.

In an effort to prevent further increases in past due liabilities between this Latin American affiliate and other Energizer affiliates for product imports, the Company, in May 2009, began paying for newly imported product with invoices denominated in the U.S. dollar using the unofficial, parallel rate. This change results in a substantial increase in product cost for our Latin American affiliate. The Company has implemented price increases to partially offset this cost impact. While the overall impact on operating profit reported by our Latin American affiliate was not material in 2009, we expect overall operating profit from our Latin American affiliate to decline by approximately $15 to $20 in 2010 as compared to 2009 due to this change based on the current parallel rate.

Finally, we continue to monitor the inflation rate in this Latin American country to determine if our local affiliate meets the accounting definition of highly inflationary. Under GAAP, an economy is considered highly inflationary if the cumulative inflation rate for a three year period meets or exceeds 100 percent. If a subsidiary is considered to be in a highly inflationary economy, the financial statements of the subsidiary must be remeasured into the Company’s reporting currency (U.S. dollar) and future exchange gains and losses from remeasurement of assets and liabilities are reflected in current earnings until such time as the economy is no longer considered highly inflationary. We use a blended inflation index to measure three year inflation, which utilizes the published Consumer Price Index (CPI) through December 31, 2007 and the more recently developed National Consumer Price Index (NCPI) beginning in January 2008. The CPI measurement was a more limited measure, while the NCPI attempts to capture inflation across the country as a whole. As of July 1, 2009, the beginning of our current interim reporting period, this country was not considered highly inflationary. We will continue to monitor this issue going forward as inflation remains a significant issue. It is difficult to determine, what if any, impact will occur to the financial statements of our affiliate if it is considered highly inflationary due to the fact that the official exchange rate versus the U.S. dollar has been fixed for an extended period.

Commodity Price Exposure
The Company uses raw materials that are subject to price volatility. The Company will use hedging instruments as it desires to reduce exposure to variability in cash flows associated with future purchases of zinc or other commodities. These hedging instruments are accounted for as cash flow hedges. At September 30, 2009, the fair market value of the Company's outstanding hedging instruments was an unrealized pre-tax gain of $6.1. Contract maturities for these hedges extend into fiscal year 2011.

Interest Rate Exposure
At September 30, 2009 and 2008, the fair market value of the Company's fixed rate debt is estimated at $1,926.2 and $2,078.5, respectively, using yields obtained from independent pricing sources for similar types of borrowing arrangements. The fair value of debt is lower than the carrying value of the Company's debt at September 30, 2009 and 2008 by $3.8 and $151.5, respectively. A 10% decrease in interest rates on fixed-rate debt would have increased the fair market value by $54.5 and $90.0 at September 30, 2009 and 2008, respectively. See Note 11 to the Consolidated Financial Statements for additional information regarding the Company’s debt.


ENERGIZER HOLDINGS, INC.
(Dollars in millions, except per share and percentage data)

The Company has interest rate risk with respect to interest expense on variable rate debt. At September 30, 2009, the Company had $628.6 of variable rate debt outstanding, of which $300 is hedged via an interest rate swap as disclosed below. As a result, after giving effect to the hedged amount, a hypothetical one percentage point increase in variable interest rates would have an annual unfavorable impact of approximately $3.3 on the Company’s earnings before taxes and cash flows, based upon the current variable debt level at September 30, 2009.

During 2009, the Company entered into interest rate swap agreements with two major international financial institutions that fixed the variable benchmark component (LIBOR) of the Company’s interest rate on $300 of the Company’s variable rate debt for the next four years. At today’s spread to this benchmark, the interest rate would be 1.9%. These hedging instruments are considered cash flow hedges for accounting purposes. At September 30, 2009, the Company had an unrecognized gain on these interest rate swap agreements of $3.4 included in Accumulated Other Comprehensive Income.

Stock Price Exposure
At September 30, 2009, the Company held a share option with a major multinational financial institution to mitigate the impact of changes in certain of the Company’s deferred compensation liabilities, which are tied to the Company’s common stock price. The fair market value of the share option was $2.0 as included in other current assets and $2.4 as included in other current liabilities at September 30, 2009 and 2008, respectively. The change in fair value of the total share option for the years ended September 30, 2009 and 2008 resulted in expense of $3.0 and $16.2, respectively, and was recorded in SG&A. Period activity related to the share option is classified in the same category in the cash flow statement as the period activity associated with the Company’s deferred compensation liability, which was cash flow from operations.

Seasonal Factors
The Company's Household Products segment results are impacted in the first quarter of the fiscal year by the additional sales volume associated with the December holiday season, particularly in North America. First quarter sales accounted for 31%, 32% and 30% of total Household Products net sales in 2009, 2008 and 2007, respectively. In addition, natural disasters, such as hurricanes, can create conditions that drive exceptional needs for portable power and spike battery and lighting products sales.

Customer orders for the Company’s Sun Care products are highly seasonal, which has historically resulted in higher Sun Care sales in the second and third quarters of our fiscal year and lower sales in the first and fourth quarters of our fiscal year. As a result, sales, operating income, working capital and cash flows for the Personal Care segment can vary significantly between quarters of the same and different years due to the seasonality of orders for Sun Care products.

Other factors may also have an impact on the timing and amounts of sales, operating income, working capital and cash flows. They include: the timing of new product launches by competitors or by the Company, the timing of advertising, promotional, merchandising or other marketing activities by competitors or by the Company, and the timing of retailer merchandising decisions and actions.


ENERGIZER HOLDINGS, INC.
(Dollars in millions, except per share and percentage data)

Environmental Matters
The operations of the Company, like those of other companies, are subject to various federal, state, foreign and local laws and regulations intended to protect the public health and the environment. These regulations relate primarily to worker safety, air and water quality, underground fuel storage tanks and waste handling and disposal. The Company has received notices from the U.S. Environmental Protection Agency, state agencies and/or private parties seeking contribution, that it has been identified as a “potentially responsible party” (PRP) under the Comprehensive Environmental Response, Compensation and Liability Act, and may be required to share in the cost of cleanup with respect to eight federal “Superfund” sites. It may also be required to share in the cost of cleanup with respect to state-designated sites or other sites outside of the U.S.

Accrued environmental costs at September 30, 2009 were $9.1, of which $1.8 is expected to be spent in fiscal 2010. This accrual is not measured on a discounted basis. It is difficult to quantify with certainty the cost of environmental matters, particularly remediation and future capital expenditures for environmental control equipment. Nevertheless, based on information currently available, the Company believes the possibility of material environmental costs in excess of the accrued amount is remote.

Inflation
Management recognizes that inflationary pressures may have an adverse effect on the Company, through higher material, labor and transportation costs, asset replacement costs and related depreciation, and other costs. In general, the Company has been able to offset or minimize inflation effects through other cost reductions and productivity improvements through mid-2005, thus inflation was not a significant factor to that point. In recent years, the cost of zinc, nickel, steel, oil and other commodities used in the Company’s production and distribution have become more volatile. Looking forward, we expect commodities, raw materials and other inflationary input costs for Household Products and Personal Care to be favorable in 2010 as compared to average costs paid in 2009 by an amount ranging from $15 to $20 based on current market conditions. We cannot predict with any degree of certainty the impact of future fluctuations in the prices of commodities, raw materials and other input costs. In addition, we cannot predict what, if any, impact the recent economic stimulus measures may have on inflationary pressures over time.

Critical Accounting Policies
The Company identified the policies below as critical to its business operations and the understanding of its results of operations. The impact and any associated risks related to these policies on its business operations is discussed throughout Management’s Discussion and Analysis of Results of Operations and Financial Condition, where such policies affect the reported and expected financial results.

Preparation of the financial statements in conformity with GAAP in the U.S. requires the Company to make estimates and assumptions that affect the reported amounts of assets and liabilities, disclosure of contingent assets and liabilities and the reported amounts of revenues and expenses. On an ongoing basis, the Company evaluates its estimates, including those related to customer programs and incentives, product returns, inventories, intangible assets and other long-lived assets, income taxes, financing, pensions and other postretirement benefits, and contingencies. Actual results could differ from those estimates. This listing is not intended to be a comprehensive list of all of the Company’s accounting policies.

  • Revenue Recognition The Company's revenue is from the sale of its products. Revenue is recognized when title, ownership and risk of loss pass to the customer. When discounts are offered to customers for early payment, an estimate of such discounts is recorded as a reduction of net sales in the same period as the sale. Standard sales terms are final and, except for seasonal sun care returns which is discussed in detail in the next paragraph, returns or exchanges are not permitted unless a special exception is made; reserves are established and recorded in cases where the right of return does exist for a particular sale.


ENERGIZER HOLDINGS, INC.
(Dollars in millions, except per share and percentage data)

Under certain circumstances, we allow customers to return Sun Care products that have not been sold by the end of the sun care season, which is normal practice in the sun care industry. We record sales at the time the title, ownership and risk of loss pass to the customer. The terms of these sales vary but, in all instances, the following conditions are met: the sales arrangement is evidenced by purchase orders submitted by customers; the selling price is fixed or determinable; title to the product has transferred; there is an obligation to pay at a specified date without any additional conditions or actions required by the Company; and collectability is reasonably assured. Simultaneous with the sale, we reduce sales and cost of sales, and reserve amounts on our consolidated balance sheet for anticipated returns based upon an estimated return level, in accordance with GAAP. Customers are required to pay for the Sun Care product purchased during the season under the required terms. Due to the seasonal nature of sun care, we offer a limited extension of terms to certain qualified customers. This limited extension requires substantial cash payments prior to or during the sun care season. We generally receive returns of U.S. Sun Care products from September through January following the summer sun care season. We estimate the level of sun care returns using a variety of inputs including historical experience, consumption trends during the sun care season and inventory positions at key retailers as the sun care season progresses. We monitor shipment activity and inventory levels at key retailers during the season in an effort to gauge potential returns issues. This allows the Company to manage shipment activity to our customers, especially in the latter stages of the sun care season, to reduce the potential for returned product. The level of returns may fluctuate from our estimates due to several factors including weather conditions, customer inventory levels, and competitive activity. Based on our 2009 Sun Care shipments, each percentage point change in our returns rate would have impacted our reported net sales by approximately $2.8 and our reported operating income by approximately $2.5.

The Company offers a variety of programs, primarily to its retail customers, designed to promote sales of its products. Such programs require periodic payments and allowances based on estimated results of specific programs and are recorded as a reduction to net sales. The Company accrues, at the time of sale, the estimated total payments and allowances associated with each transaction. Additionally, the Company offers programs directly to consumers to promote the sale of its products. Promotions which reduce the ultimate consumer sale prices are recorded as a reduction of net sales at the time the promotional offer is made, generally using estimated redemption and participation levels. Taxes we collect on behalf of governmental authorities, which are generally included in the price to the customer, are also recorded as a reduction of net sales.

The Company continually assesses the adequacy of accruals for customer and consumer promotional program costs not yet paid. To the extent total program payments differ from estimates, adjustments may be necessary. Historically, these adjustments have not been material to annual results.

  • Pension Plans and Other Postretirement Benefits The determination of the Company’s obligation and expense for pension and other postretirement benefits is dependent on certain assumptions developed by the Company and used by actuaries in calculating such amounts. Assumptions include, among others, the discount rate, future salary increases and the expected long-term rate of return on plan assets. Actual results that differ from assumptions made are recognized on the balance sheet and subsequently amortized to earnings over future periods. Significant differences in actual experience or significant changes in assumptions may materially affect pension and other postretirement obligations. In determining the discount rate, the Company generally uses the yield on high-quality bonds that coincide with the cash flows of its plans’ estimated payouts. For the U.S. plans, which represent the Company’s most significant obligations, we consider both the CitiGroup and Mercer yield curves in determining the discount rates.


ENERGIZER HOLDINGS, INC.
(Dollars in millions, except per share and percentage data)

Of the assumptions listed above, changes in the expected long-term rate of return on plan assets and changes in the discount rate used in developing plan obligations will likely have the most significant impact on the Company’s annual earnings prospectively. A one percentage point decrease or increase in actual asset returns would decrease or increase the Company’s pre-tax pension expense by approximately $7. In addition, it may increase and accelerate the rate of required pension contributions in the future. Uncertainty related to economic markets and the availability of credit may produce changes in the yields on corporate bonds rated as high-quality. As a result, discount rates based on high-quality corporate bonds may increase or decrease leading to lower or higher, respectively, pension obligations. A one percentage point decrease in the discount rate would increase obligations by approximately $80 at September 30, 2009.

As allowed under GAAP, the Company’s U.S. qualified pension plan uses Market Related Value, which recognizes market appreciation or depreciation in the portfolio over five years so it reduces the short-term impact of market fluctuations.

  • Valuation of Long-Lived Assets The Company periodically evaluates its long-lived assets, including goodwill and intangible assets, for potential impairment indicators. Judgments regarding the existence of impairment indicators, including lower than expected cash flows from acquired businesses, are based on legal factors, market conditions and operational performance. Future events could cause the Company to conclude that impairment indicators exist. The Company estimates fair value using valuation techniques such as discounted cash flows and EBITDA multiples. This requires management to make assumptions regarding future income, working capital and discount rates, which would affect the impairment calculation.

  • Income Taxes The Company estimates income taxes and the income tax rate in each jurisdiction that it operates. This involves estimating taxable earnings, specific taxable and deductible items, the likelihood of generating sufficient future taxable income to utilize deferred tax assets and possible exposures related to future tax audits. Deferred tax assets are evaluated on a subsidiary by subsidiary basis to ensure that the asset will be realized. Valuation allowances are established when the realization is not deemed to be more likely than not. Future performance is monitored, and when objectively measurable operating trends change, adjustments are made to the valuation allowances accordingly. To the extent the estimates described above change, adjustments to income taxes are made in the period in which the estimate is changed.

The Company operates in multiple jurisdictions with complex tax and regulatory environments, which are subject to differing interpretations by the taxpayer and the taxing authorities. At times, we may take positions that management believes are supportable, but are potentially subject to successful challenges by the appropriate taxing authority. The Company evaluates its tax positions and establishes liabilities in accordance with recently issued guidance governing accounting for uncertainty in income taxes. The Company reviews these tax uncertainties in light of the changing facts and circumstances, such as the progress of tax audits, and adjusts them accordingly.


ENERGIZER HOLDINGS, INC.
(Dollars in millions, except per share and percentage data)

  • Acquisitions The Company uses the purchase method, which requires the allocation of the cost of an acquired business to the assets acquired and liabilities assumed based on their estimated fair values at the date of acquisition. The excess value of the cost of an acquired business over the fair value of the assets acquired and liabilities assumed is recognized as goodwill. The valuation of the acquired assets and liabilities will impact the determination of future operating results. The Company uses a variety of information sources to determine the value of acquired assets and liabilities including: third-party appraisers for the values and lives of property, identifiable intangibles and inventories; actuaries for defined benefit retirement plans and legal counsel or other experts to assess the obligations associated with legal, environmental or other claims.

Accounting Standards
See discussion in Note 2 to the Consolidated Financial Statements related to recently issued accounting standards.

Forward-Looking Statements
This document contains both historical and forward-looking statements. Forward-looking statements are not based on historical facts but instead reflect our expectations, estimates or projections concerning future results or events, including statements regarding the impact on battery volume growth and category value resulting from the current economic downturn, new device trends, migration to private label brands and other factors; our competitive position and market share presence in both Household Products and Personal Care categories; recent battery category decline and the outlook for category recovery; anticipated advertising and promotional spending, capital expenditures and other investments during fiscal 2010 and the source of funding for these expenditures; the impact of favorable currencies and product costs on segment profit for the year; anticipated favorability of currencies and commodities, material and other input costs during fiscal 2010; compliance with our debt covenants, the value of our debt structure, and the anticipated benefits of reducing leverage and maintaining a covenant cushion; the anticipated impact of contractual purchase obligations and adequacy of our cash flows to meet liquidity requirements; anticipated declines in affiliate operating profit; and the possibility of material environmental costs in excess of accruals. These statements are not guarantees of performance and are inherently subject to known and unknown risks, uncertainties and assumptions that are difficult to predict and could cause our actual results, performance or achievements to differ materially from those expressed in or indicated by those statements. We cannot assure you that any of our expectations, estimates or projections will be achieved.

The risk factors set forth in our Annual Report on Form 10-K, in the section entitled “Risk Factors”, could affect future results, causing our results to differ materially from those expressed in our forward-looking statements.

Numerous other factors could cause our actual results and events to differ materially from those expressed or implied by forward-looking statements, including, without limitation:

  • risks associated with the current economic environment and credit crisis;

  • failure to generate sufficient cash to service our indebtedness, invest as desired, and grow our business;

  • limitations imposed by various covenants in our indebtedness;


ENERGIZER HOLDINGS, INC.
(Dollars in millions, except per share and percentage data)

  • our ability to successfully access capital markets and ensure adequate liquidity during the current economic environment and credit crisis;

  • the extent to which our lenders have suffered losses related to the weakening economy that would impair their ability to fund our borrowings;

  • our ability to continue to develop new products;

  • our ability to execute our business strategy, achieve profitability, or maintain relationships with existing customers in our competitive industries;

  • the impact of economic conditions, changes in technology, and device trends on demand for our products;

  • the impact of changes in foreign, cultural, political, and financial market conditions on our international operations;

  • the effect of currency fluctuations;

  • changes in our raw material costs or disruptions in the supply of raw materials;

  • our ability to generate sufficient cash flow to support carrying values of our goodwill, trademarks, other intangible assets, and other long-lived assets;

  • competitive promotional, pricing or product innovation activity, retailer inventory reductions or product placement decisions, and loss of significant retailer customers;

  • the effect of regulation on our business in the U.S. and abroad;

  • events that may disrupt our manufacturing facilities or supply channels;

  • the extent of product liability and other claims against us;

  • changes in the funding obligations for our pension plan;

  • the resolution of our tax contingencies and the extent to which they result in additional tax liabilities;

  • our ability to adequately protect our intellectual property rights;

  • the impact of cost reduction measures on our competitive position;

  • our ability to continue to make strategic acquisitions and achieve the desired financial benefits; and

  • the impact of any restructuring and realignment initiatives.

The list of factors above is illustrative, but by no means exhaustive. All forward-looking statements should be evaluated with the understanding of their inherent uncertainty. In addition, other risks and uncertainties not presently known to us or that we consider immaterial could affect the accuracy of any such forward-looking statements. The forward-looking statements included in this document are only made as of the date of this document and we disclaim any obligation to publicly update any forward-looking statement to reflect subsequent events or circumstances. Additional risks and uncertainties include those detailed from time to time in the Company’s publicly filed documents.


Summary Selected Historical Financial Information
(In millions, except per share data)

Statements of Earnings Data FOR THE YEARS ENDED SEPTEMBER 30,
        2009         2008 (a)         2007         2006         2005
  Net sales    $      3,999.8    $      4,331.0 $      3,365.1 $      3,076.9 $      2,989.8
  Depreciation and amortization 130.4 141.3 115.0 117.5 116.3
  Earnings before income taxes (b) 445.3 473.2 434.2 356.6 388.7
  Income taxes 147.5 143.9 112.8 95.7 108.0
  Net earnings (c) $ 297.8 $ 329.3 $ 321.4 $ 260.9 $ 280.7
  Earnings per share:
         Basic $ 4.77 $ 5.71 $ 5.67 $ 4.26 $ 3.95
         Diluted $ 4.72 $ 5.59 $ 5.51 $ 4.14 $ 3.82
  Average shares outstanding:
         Basic 62.4 57.6 56.7 61.2 71.0
         Diluted 63.1 58.9 58.3 63.1 73.5

Balance Sheet Data AT SEPTEMBER 30,
        2009         2008 (a)         2007         2006         2005
  Working capital    $      966.3    $      665.1 $      888.5 $      708.2 $      626.4
  Property, plant and equipment, net 863.4 835.5 649.9 659.9 682.5
  Total assets 6,149.0 5,816.7 3,525.7 3,132.6 2,973.8
  Long-term debt 2,288.5 2,589.5 1,372.0 1,625.0 1,295.0

(a) Playtex Products, Inc. was acquired October 1, 2007
           
(b) Earnings before income taxes were (reduced)/increased by the following items:
FOR THE YEARS ENDED SEPTEMBER 30,
        2009         2008         2007         2006         2005
       VERO/Reduction in force costs    $      (38.6 )    $      - $      - $      - $      -
       Provisions for realignment and related costs (8.8 ) (3.2 ) (18.2 ) (37.4 ) (5.7 )
       Integration costs (4.8 ) (17.9 ) - - -
       Acquisition inventory valuation (3.7 ) (27.5 ) - - -
       PTO adjustment 24.1 - - - -
       Foreign pension charge - - - (4.5 ) -
              Total $ (31.8 ) $ (48.6 ) $ (18.2 ) $ (41.9 ) $ (5.7 )

(c) Net earnings were (reduced)/increased by the following items:
           
FOR THE YEARS ENDED SEPTEMBER 30,
        2009         2008         2007         2006         2005
       VERO/Reduction in force costs    $      (24.3 )    $      - $      - $      - $      -
       Provisions for realignment and related costs (5.8 ) (2.0 ) (12.2 ) (24.9 ) (3.7 )
       Integration costs (3.1 ) (11.4 ) - - -
       Acquisition inventory valuation (2.3 ) (16.5 ) - - -
       PTO adjustment 15.2 - - - -
       Foreign pension charge - - - (3.7 ) -
       Adjustments to prior year tax accruals (1.5 ) (1.1 ) 7.9 10.9 10.6
       Tax benefits recognized related to prior years' losses - - 4.3 5.7 14.7
       Deferred tax benefit due to statutory rate change - - 9.7 - -
       Repatriation under the American Jobs Creation Act - - - - (9.0 )
              Total $ (21.8 ) $ (31.0 ) $ 9.7 $ (12.0 ) $ 12.6


Responsibility for Financial Statements
The preparation and integrity of the financial statements of Energizer Holdings, Inc. (the Company) are the responsibility of its management. These statements have been prepared in conformance with generally accepted accounting principles in the United States of America, and in the opinion of management, fairly present the Company’s financial position, results of operations and cash flows.

The Company maintains accounting and internal control systems, which it believes are adequate to provide reasonable assurance that assets are safeguarded against loss from unauthorized use or disposition and that the financial records are reliable for preparing financial statements. The selection and training of qualified personnel, the establishment and communication of accounting and administrative policies and procedures, and an extensive program of internal audits are important elements of these control systems.

The report of PricewaterhouseCoopers LLP, independent registered public accounting firm, on their audits of the accompanying financial statements appears herein. This report states that the audits were made in accordance with the standards of the Public Company Accounting Oversight Board (United States). These standards include a study and evaluation of internal control for the purpose of establishing a basis for reliance thereon relative to the scope of their audits of the financial statements.

The Board of Directors, through its Audit Committee consisting solely of non-management directors, meets periodically with management, internal audit and the independent auditors to discuss audit and financial reporting matters. To assure independence, PricewaterhouseCoopers LLP has direct access to the Audit Committee.

Management’s Report on Internal Control over Financial Reporting
The management of the Company is responsible for establishing and maintaining internal control over financial reporting. The Company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements in accordance with generally accepted accounting principles for external purposes. The Company’s internal control over financial reporting includes those policies and procedures that: (i) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the Company; (ii) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the Company are being made only in accordance with authorizations of management and directors of the Company; and (iii) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the Company’s assets that could have a material effect on the financial statements. Internal control over financial reporting, because of its inherent limitations, may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate. Management conducted an assessment of the effectiveness of the Company’s internal control over financial reporting based on the framework set forth in Internal Control – Integrated Framework, issued by the Committee of Sponsoring Organizations of the Treadway Commission. Based on the Company’s assessment, management has concluded that internal control over financial reporting as of September 30, 2009 was effective. The Company’s internal control over financial reporting as of September 30, 2009 has been audited by PricewaterhouseCoopers LLP, an independent registered public accounting firm, as stated in their report that appears herein.


Report of Independent Registered Public Accounting Firm

To the Shareholders and Board of Directors of Energizer Holdings, Inc.:

In our opinion, the accompanying consolidated balance sheets and the related consolidated statements of earnings and comprehensive income, cash flows and shareholders' equity present fairly, in all material respects, the financial position of Energizer Holdings, Inc. and its subsidiaries at September 30, 2009 and 2008 and the results of their operations and their cash flows for each of the three years in the period ended September 30, 2009 in conformity with accounting principles generally accepted in the United States of America. Also in our opinion, the Company maintained, in all material respects, effective internal control over financial reporting as of September 30, 2009, based on criteria established in Internal Control - Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO). The Company's management is responsible for these financial statements, for maintaining effective internal control over financial reporting and for its assessment of the effectiveness of internal control over financial reporting, included in the accompanying Management's Report on Internal Control over Financial Reporting. Our responsibility is to express opinions on these financial statements and on the Company's internal control over financial reporting based on our integrated audits. We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audits to obtain reasonable assurance about whether the financial statements are free of material misstatement and whether effective internal control over financial reporting was maintained in all material respects. Our audits of the financial statements included examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by management, and evaluating the overall financial statement presentation. Our audit of internal control over financial reporting included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness exists, and testing and evaluating the design and operating effectiveness of internal control based on the assessed risk. Our audits also included performing such other procedures as we considered necessary in the circumstances. We believe that our audits provide a reasonable basis for our opinions.

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. A company’s internal control over financial reporting includes those policies and procedures that (i) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; (ii) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in accordance with authorizations of management and directors of the company; and (iii) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect on the financial statements.


Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.


St. Louis, Missouri
November 25, 2009


ENERGIZER HOLDINGS, INC.
CONSOLIDATED STATEMENTS OF EARNINGS AND COMPREHENSIVE INCOME
(Dollars in millions, except per share data)

YEARS ENDED SEPTEMBER 30,
  Statement of Earnings         2009         2008         2007
  Net sales    $       3,999.8    $       4,331.0 $       3,365.1
  Cost of products sold 2,141.2 2,293.3 1,760.4
  Gross profit 1,858.6 2,037.7 1,604.7
  Selling, general and administrative expense 742.6 794.0 627.9
  Advertising and promotion expense 414.5 486.8 395.2
  Research and development expense 90.5 91.7 70.7
  Interest expense 144.7 181.3 91.2
  Other financing expense/(income), net 21.0 10.7 (14.5 )
  Earnings before income taxes 445.3 473.2 434.2
  Income taxes 147.5 143.9 112.8
  Net earnings $ 297.8 $ 329.3 $ 321.4
 
  Earnings Per Share
 
       Basic net earnings per share $ 4.77 $ 5.71 $ 5.67
       Diluted net earnings per share $ 4.72 $ 5.59 $ 5.51
 
  Statement of Comprehensive Income
 
  Net earnings $ 297.8 $ 329.3 $ 321.4
  Other comprehensive income, net of tax
       Foreign currency translation adjustments 12.7 3.8 73.9
       Pension/Postretirement activity, net of tax of $(45.9) in 2009, (78.6 ) (46.5 ) 20.5
            $(17.8) in 2008 and $8.9 in 2007
       Deferred gain/(loss) on hedging activity, net of tax of $0.9 in
            2009, $1.7 in 2008 and $(4.7) in 2007 3.1 3.8 (10.6 )
  Comprehensive income $ 235.0 $ 290.4 $ 405.2

The above financial statements should be read in conjunction with the Notes To Consolidated Financial Statements.


ENERGIZER HOLDINGS, INC.
CONSOLIDATED BALANCE SHEETS

(Dollars in millions, except par values)

SEPTEMBER 30,
        2009         2008
    Assets      
 
Current assets
     Cash and cash equivalents $       359.3 $       171.2
     Trade receivables, net 810.0 923.2
     Inventories 667.3 674.6
     Other current assets 289.2 257.8
          Total current assets 2,125.8 2,026.8
Property, plant and equipment, net 863.4 835.5
Goodwill 1,326.2 1,206.4
Other intangible assets, net 1,788.6 1,663.2
Other assets 45.0 84.8
          Total assets $ 6,149.0 $ 5,816.7
 
Liabilities and Shareholders' Equity
 
Current liabilities
     Current maturities of long-term debt $ 101.0 $ 106.0
     Notes payable 169.1 264.4
     Accounts payable 231.6 262.4
     Other current liabilities 657.8 728.9
          Total current liabilities 1,159.5 1,361.7
Long-term debt 2,288.5 2,589.5
Other liabilities 938.7 869.2
          Total liabilities 4,386.7 4,820.4
  Shareholders' equity                        
       Preferred stock, $.01 par value, none outstanding         -           -  
       Common stock, $.01 par value, issued 108,008,682 shares at                        
            2009 and 97,083,682 shares at 2008         1.1           1.0  
       Additional paid-in capital         1,555.3           1,034.9  
       Retained earnings         1,963.2           1,671.8  
       Common stock in treasury, at cost, 38,487,309 shares at 2009                        
            38,900,801 shares at 2008         (1,702.4 )         (1,719.3 )
       Accumulated other comprehensive (loss)/income         (54.9 )         7.9  
            Total shareholders' equity         1,762.3           996.3  
            Total liabilities and shareholders' equity     $   6,149.0       $   5,816.7  

The above financial statements should be read in conjunction with the Notes To Consolidated Financial Statements.


ENERGIZER HOLDINGS, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
(Dollars in millions)

YEARS ENDED SEPTEMBER 30,
        2009         2008         2007
   Cash Flow from Operations
     Net earnings    $       297.8    $       329.3 $       321.4
     Adjustments to reconcile net earnings to net cash flow from operations:
     Depreciation and amortization 130.4 141.3 115.0
     Deferred income taxes (8.2 ) 27.0 (28.6 )
     Other non-cash charges 68.1 39.2 41.8
     Other, net (9.7 ) (25.0 ) 7.7
          Operating cash flow before changes in working capital 478.4 511.8 457.3
     Changes in assets and liabilities used in operations, net of effects of
               business acquisitions:
          Decrease/(increase) in accounts receivable, net 106.7 (39.4 ) (41.6 )
          Decrease/(increase) in inventories 21.8 29.5 (7.1 )
          (Increase)/decrease in other current assets (8.2 ) (2.8 ) 5.9
          (Decrease)/increase in accounts payable (28.1 ) (9.8 ) 4.2
          (Decrease)/increase in other current liabilities (81.4 ) (22.8 ) 26.6
               Net cash flow from operations 489.2 466.5 445.3
 
Cash Flow from Investing Activities
     Capital expenditures (139.7 ) (160.0 ) (88.6 )
     Proceeds from sale of assets 2.5 1.2 3.6
     Acquisitions, net of cash acquired (275.0 ) (1,882.1 ) -
     Proceeds from share options - 46.0 -
     Other, net - 0.4 2.7
               Net cash used by investing activities (412.2 ) (1,994.5 ) (82.3 )
 
Cash Flow from Financing Activities
     Cash proceeds from issuance of debt with original maturities greater
          than 90 days - 1,482.8 -
     Cash payments on debt with original maturities greater than 90 days (306.0 ) (269.5 ) (10.0 )
     Net (decrease)/increase in debt with original maturities of 90 days or less (102.0 ) 97.4 (146.3 )
     Common stock purchased - - (53.0 )
     Proceeds from issuance of common stock 515.8 12.9 35.7
     Excess tax benefits from share-based payments 3.2 16.5 36.2
               Net cash from/(used by) financing activities 111.0 1,340.1 (137.4 )
 
Effect of exchange rate changes on cash 0.1 (4.1 ) 3.3
 
Net increase/(decrease) in cash and cash equivalents 188.1 (192.0 ) 228.9
Cash and cash equivalents, beginning of period 171.2 363.2 134.3
Cash and cash equivalents, end of period $ 359.3 $ 171.2 $ 363.2  

The above financial statements should be read in conjunction with the Notes To Consolidated Financial Statements.


ENERGIZER HOLDINGS, INC.
CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY
(Dollars in millions, shares in thousands)

DOLLARS SHARES
        2009         2008         2007         2009         2008         2007
   Common stock:
              Balance at beginning of year $ 1.0 $ 1.0 $ 1.0 97,084 97,084 97,084
              Net proceeds from Equity offering 0.1 - - 10,925 - -
              Ending balance 1.1 1.0 1.0 108,009 97,084 97,084
 
Additional paid-in capital:
              Balance at beginning of year 1,034.9 999.0 950.2
              Net proceeds from Equity offering 510.1 - -
              Activity under stock plans 10.3 35.9 48.8  
              Ending balance 1,555.3 1,034.9 999.0
   
Retained earnings:
              Balance at beginning of year 1,671.8 1,362.7 1,073.2
                Net earnings 297.8 329.3 321.4
              Activity under stock plans (6.4 ) (20.2 ) (31.9 )
              Ending balance 1,963.2 1,671.8 1,362.7
 
Common stock in treasury:
              Balance at beginning of year (1,719.3 ) (1,755.6 ) (1,754.2 ) (38,901 ) (39,772 ) (40,410 )
              Treasury stock purchased - -   (53.0 ) - - (783 )
              Activity under stock plans 16.9 36.3 51.6 414 871 1,421
              Ending balance (1,702.4 ) (1,719.3 ) (1,755.6 ) (38,487 ) (38,901 ) (39,772 )
 
Accumulated other comprehensive income/(loss):      
 
       Cumulative translation adjustment:    
              Balance at beginning of year 51.3   47.5 (26.4 )  
              Foreign currency translation adjustment 12.7 3.8   73.9  
              Ending balance   64.0     51.3   47.5  
 
       Pension liability:
              Balance at beginning of year (36.6 ) 9.9 (31.4 )
              Pension/Postretirement activity (78.6 ) (46.5 ) 20.5
              Adjustment to initially apply new accounting
                     guidance - - 20.8
              Ending balance, net of tax of $(53.9) in 2009,
                     $(8.0) in 2008 and $9.8 in 2007 (115.2 ) (36.6 ) 9.9
 
       Deferred loss on hedging activity:
              Balance at beginning of year (6.8 ) (10.6 ) -
              Activity 3.1 3.8 (10.6 )
              Ending balance, net of tax of $(2.1) in 2009,
                     $(3.0) in 2008 and $(4.7) in 2007 (3.7 ) (6.8 ) (10.6 )
 
       Total accumulated other comprehensive
              (loss)/income (54.9 ) 7.9 46.8
 
Total shareholders' equity $ 1,762.3 $ 996.3 $ 653.9

The above financial statements should be read in conjunction with the Notes To Consolidated Financial Statements.


ENERGIZER HOLDINGS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Dollars in millions, except per share and percentage data)

(1) Basis of Presentation
Preparation of the financial statements in conformity with generally accepted accounting principles in the U.S. (GAAP) requires Energizer Holdings, Inc. and its subsidiaries (the Company) to make estimates and assumptions that affect the reported amounts of assets and liabilities, disclosure of contingent assets and liabilities and the reported amounts of revenues and expenses. On an ongoing basis, the Company evaluates its estimates, including those related to customer programs and incentives, product returns, bad debts, inventories, intangible and other long-lived assets, income taxes, financing, pensions and other postretirement benefits, contingencies and acquisitions. Actual results could differ from those estimates.

The Company has evaluated subsequent events through the date of this report, November 25, 2009, and has determined that no disclosure is necessary.

(2) Summary of Significant Accounting Policies
The Company's significant accounting policies, which conform to GAAP and are applied on a consistent basis among all years presented, except as indicated, are described below.

Principles of Consolidation - The financial statements include the accounts of the Company and its majority-owned subsidiaries. All significant intercompany transactions are eliminated. Investments in affiliated companies, 20% through 50% owned, are accounted for under the equity method.

Foreign Currency Translation - Financial statements of foreign operations where the local currency is the functional currency are translated using end-of-period exchange rates for assets and liabilities, and average exchange rates during the period for results of operations. Related translation adjustments are reported as a component within accumulated other comprehensive income in the shareholders’ equity section of the Consolidated Balance Sheets.

For foreign operations where the U.S. dollar is the functional currency and for countries that are considered highly inflationary, translation practices differ in that inventories, properties, accumulated depreciation and depreciation expense are translated at historical rates of exchange, and related translation adjustments are included in earnings. Gains and losses from foreign currency transactions are generally included in earnings.

We are closely monitoring the inflation rate in one of our Latin American affiliates to determine if it meets the accounting definition of highly inflationary due to recent inflation trends. For this affiliate, we monitor a blended inflation index to measure three year inflation, which utilizes a government published Consumer Price Index (CPI) through December 31, 2007 and a more recently developed National Consumer Price Index (NCPI) beginning in January 2008. The CPI measurement was a more limited measure, while the NCPI attempts to capture inflation across the country as a whole. As of July 1, 2009, the beginning of our current interim reporting period, this country was not considered highly inflationary. As we do in all cases where inflation trends indicate the potential for classification as highly inflationary, we will continue to monitor this Latin American country going forward as inflation remains a significant issue. It is difficult to determine, what if any, impact will occur to the financial statements of our affiliate if this particular country is considered highly inflationary due to the fact that the official exchange rate versus the U.S. dollar has been fixed for an extended period.

Financial Instruments and Derivative Securities - The Company uses financial instruments, from time to time, in the management of foreign currency, interest rate and other risks that are inherent to its business operations. Such instruments are not held or issued for trading purposes.

Foreign exchange (F/X) instruments, including currency forwards, purchased options and zero-cost option collars, are used primarily to reduce transaction exposures and, to a lesser extent, to manage other translation exposures. F/X instruments used are selected based on their risk reduction attributes and the related market conditions.


ENERGIZER HOLDINGS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Dollars in millions, except per share and percentage data)

The Company also holds a contract with an embedded derivative instrument to mitigate the risk of its deferred compensation liabilities, as discussed further in Note 14.

The Company has designated certain foreign currency contracts as cash flow hedges for accounting purposes as of September 30, 2009.

The Company uses raw materials that are subject to price volatility. The Company uses hedging instruments as it desires to reduce exposure to variability in cash flows associated with future purchases of zinc or other commodities. For further discussion of such instruments, see Note 14.

Cash Equivalents - For purposes of the Consolidated Statements of Cash Flows, cash equivalents are all considered to be highly liquid investments with a maturity of three months or less when purchased.

Accounts Receivable Valuation – Accounts receivable are stated at their net realizable value. The allowance for doubtful accounts reflects the Company’s best estimate of probable losses inherent in the receivables portfolio determined on the basis of historical experience, specific allowances for known troubled accounts and other currently available information. Bad debt expense is included in selling, general and administrative (SG&A) expense in the Consolidated Statements of Earnings.

Inventories - Inventories are valued at the lower of cost or market, with cost generally being determined using average cost or the first-in, first-out (FIFO) method.

As part of the shave preparation acquisition in 2009 and the Playtex acquisition in 2008, the Company recorded a fair value adjustment of $3.7 and $27.5, respectively, to bring the carrying value of the inventory purchased to an amount which approximated the estimated selling price of the finished goods on hand at the acquisition closing date less the sum of (a) costs of disposal and (b) a reasonable profit allowance for the selling effort of the acquiring entity. As the inventory was sold during fourth quarter of fiscal 2009 as it relates to the shave preparation acquisition, and during the first and second quarters of fiscal 2008, as it relates to the Playtex acquisition, the adjustments were charged to cost of products sold.

Capitalized Software Costs - Capitalized software costs are included in Other Assets. These costs are amortized using the straight-line method over periods of related benefit ranging from three to seven years. Expenditures related to capitalized software are included in the capital expenditures caption in the Consolidated Statements of Cash Flows.

Property, Plant and Equipment, net – Property, plant and equipment is stated at historical costs. Property, plant and equipment acquired as part of the shave preparation acquisition, in 2009, and the Playtex acquisition, in 2008, was recorded at fair value on the date of acquisition. Fair value was established using a cost approach for the operating fixed assets and comparable sales and property assessment data for the valuation of land. Expenditures for new facilities and expenditures that substantially increase the useful life of property, including interest during construction, are capitalized and reported in the capital expenditures caption in the Consolidated Statements of Cash Flows. Maintenance, repairs and minor renewals are expensed as incurred. When property is retired or otherwise disposed of, the related cost and accumulated depreciation are removed from the accounts, and gains or losses on the disposition are reflected in earnings. Depreciation is generally provided on the straight-line basis by charges to costs or expenses at rates based on estimated useful lives. Estimated useful lives range from two to 25 years for machinery and equipment and three to 30 years for buildings. Depreciation expense was $111.0, $121.4 and $104.6 in 2009, 2008 and 2007, respectively.


ENERGIZER HOLDINGS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Dollars in millions, except per share and percentage data)

Estimated useful lives are periodically reviewed and, when appropriate, changes are made prospectively. When certain events or changes in operating conditions occur, asset lives may be adjusted and an impairment assessment may be performed on the recoverability of the carrying amounts.

Goodwill and Other Intangible Assets - Goodwill and indefinite-lived intangibles are not amortized, but are evaluated annually for impairment as part of the Company's annual business planning cycle in the fourth quarter. The fair value of each reporting unit is estimated using valuation techniques such as discounted cash flows and Earnings Before Interest, Taxes, Depreciation and Amortization (EBITDA) multiples. Intangible assets with finite lives, and a remaining weighted average life of approximately seven years, are amortized on a straight-line basis over expected lives of 5 years to 15 years. Such intangibles are also evaluated for impairment including on-going monitoring of potential impairment indicators.

Impairment of Long-Lived Assets – The Company reviews long-lived assets, other than goodwill and other intangible assets for impairment, when events or changes in business circumstances indicate that the remaining useful life may warrant revision or that the carrying amount of the long-lived asset may not be fully recoverable. The Company performs undiscounted cash flow analyses to determine if impairment exists. If impairment is determined to exist, any related impairment loss is calculated based on fair value. Impairment losses on assets to be disposed of, if any, are based on the estimated proceeds to be received, less cost of disposal.

Revenue Recognition - The Company's revenue is from the sale of its products. Revenue is recognized when title, ownership and risk of loss pass to the customer. Discounts are offered to customers for early payment and an estimate of such discounts is recorded as a reduction of net sales in the same period as the sale. Our standard sales terms are final and returns or exchanges are not permitted unless a special exception is made; reserves are established and recorded in cases where the right of return does exist for a particular sale. Under certain circumstances, we authorize customers to return Sun Care products that have not been sold by the end of the sun care season, which is normal practice in the sun care industry. We record sun care sales at the time the products are shipped and title transfers. Simultaneously with the time of the shipment and title transfer, we reduce sun care sales and cost of sales, and record an accrued liability on our Consolidated Balance Sheet for anticipated returns based upon an estimated return level. Customers are required to pay for the sun care product purchased under the required terms. Due to the seasonal nature of sun care, we offer a limited extension of terms to certain qualified customers. This limited extension requires substantial cash payments prior to or during the sun care season. We generally receive returns of our U.S. Sun Care products from September through January following the summer sun care season.

The Company offers a variety of programs, primarily to its retail customers, designed to promote sales of its products. Such programs require periodic payments and allowances based on estimated results of specific programs and are recorded as a reduction to net sales. The Company accrues, at the time of sale, the estimated total payments and allowances associated with each transaction. Additionally, the Company offers programs directly to consumers to promote the sale of its products. Promotions which reduce the ultimate consumer sale prices are recorded as a reduction of net sales at the time the promotional offer is made, generally using estimated redemption and participation levels. Taxes we collect on behalf of governmental authorities, which are generally included in the price to the customer, are also recorded as a reduction of net sales. The Company continually assesses the adequacy of accruals for customer and consumer promotional program costs not yet paid. To the extent total program payments differ from estimates, adjustments may be necessary. Historically, these adjustments have not been material.


ENERGIZER HOLDINGS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Dollars in millions, except per share and percentage data)

Advertising and Promotion Costs – The Company advertises and promotes its products through national and regional media and expenses such activities in the year incurred.

Reclassifications - Certain reclassifications have been made to the prior year financial statements to conform to the current presentation.

Recently Issued Accounting PronouncementsOther than as described below, no new accounting pronouncement issued or effective during the fiscal year has had or is expected to have a material impact on the consolidated financial statements.

In December 2008, the Financial Accounting Standards Board (FASB) issued new accounting guidance on Employers’ Disclosures about Postretirement Benefit Plan Assets. This guidance is intended to provide users of financial statements with useful, transparent, and timely information about the asset portfolios of postretirement benefit plans. The amendments include the disclosure of fair value of categories of plan assets, disclosure about the nature and amount of concentration risk within or across the plan asset categories and disclosure on fair value measurements similar to those required in the accounting guidance related to Fair Value Measurements. These disclosures will be applied on a prospective basis beginning October 1, 2009 for Energizer.

On June 30, 2009, we adopted new accounting guidance on subsequent events. This new guidance is intended to establish general standards of accounting for and disclosure of events that occur after the balance sheet date but before financial statements are issued. This new guidance requires the disclosure of the date through which an entity has evaluated subsequent events and the basis for that date. The Company has included this disclosure in Note 1 of the Notes to Consolidated Financial Statements.

On June 30, 2009, we adopted new accounting guidance on interim disclosures about Fair Value of Financial Instruments. This guidance requires companies to include disclosures about the fair value of its financial instruments whenever it issues summarized financial information for interim reporting periods. These disclosures include the fair value of all financial instruments for which it is practicable to estimate that value and the methods and significant assumptions used to estimate the fair value of financial instruments. The Company has included this disclosure in Note 14 of the Notes to Consolidated Financial Statements.

On September 30, 2009, we adopted new accounting guidance for the “FASB Accounting Standards Codification” as the single official source of authoritative, nongovernmental U.S. Generally Accepted Accounting Principles (GAAP). The Codification is applied to all of the Notes to Consolidated Financial Statements.

(3) Shave Preparation Acquisition
On June 5, 2009, the Company completed its acquisition of the Edge and Skintimate shave preparation brands (the Acquisition) from S.C. Johnson & Son, Inc. (SCJ) for $275.0. The Acquisition was funded with proceeds from the completed common stock offering on May 20, 2009. See Note 13 of the Notes to Consolidated Financial Statements for further information. As leading brands in the U.S. men’s and women’s shave preparation category, Edge and Skintimate are a logical adjacency to the Company’s existing wet shave business conducted in the United States (U.S.) under the Schick brand. The Acquisition consists primarily of intellectual property, finished goods inventory and equipment directly associated with the manufacture of the shave preparation products. SCJ will continue to manufacture product for Energizer under a supply agreement with an initial term of 3 years, with two optional one-year renewals. No SCJ employees are employed by Energizer and there are no contingent payments, options or commitments associated with the Acquisition.


ENERGIZER HOLDINGS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Dollars in millions, except per share and percentage data)

We have determined the fair values of assets acquired and liabilities assumed for purposes of allocating the purchase price, in accordance with accounting guidance for business combinations. For purposes of the final allocation, the Company has estimated a fair value adjustment for inventory based on the estimated selling price of the finished goods acquired at the closing date less the sum of (a) costs of disposal and (b) a reasonable profit allowance for the selling effort of the acquiring entity. The fair value adjustment for the acquired equipment was established using a cost approach. The fair values of the identifiable intangible assets were estimated using various valuation methods including discounted cash flows using both an income and cost approach.

The allocation of the purchase price is as follows:

Inventory $ 12.2
Goodwill 120.9  
Other intangible assets   135.0
Property, plant and equipment, net 8.0
Other current liabilities   (1.1 )
     Net assets acquired  $ 275.0  

The purchased identifiable intangible assets are as follows:

     Amortization
Total Period
Tradenames/Brands $ 114.5 indefinite-lived
Patents 11.5   5 years
Customer Relationships   9.0 10 years
     Total $ 135.0  

(4) Goodwill and Intangible Assets
Goodwill and intangible assets deemed to have an indefinite life are not amortized, but reviewed annually for impairment of value. The Company monitors changing business conditions, which may indicate that the remaining useful life of goodwill and other intangible assets may warrant revision or carrying amounts may require adjustment. As part of its business planning cycle, the Company performed its annual impairment test in the fourth quarter of fiscal 2009, 2008 and 2007. Impairment testing was performed for each of the Company’s reporting units: Household Products, Wet Shave and Playtex. No impairments were identified and no adjustments were deemed necessary.


ENERGIZER HOLDINGS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Dollars in millions, except per share and percentage data)

The following table represents the carrying amount of goodwill by segment at September 30, 2009:

Household Personal
Products         Care         Total
Balance at October 1, 2008 $ 38.8 $ 1,167.6 $ 1,206.4
Acquisitions   - 119.3 119.3
Cumulative translation adjustment   (1.7 )   2.2     0.5
Balance at September 30, 2009 $ 37.1 $ 1,289.1 $ 1,326.2

The Company had indefinite-lived trademarks and tradenames of $1,709.2 at September 30, 2009 and $1,591.0 at September 30, 2008. Changes in indefinite-lived trademarks and tradenames are due primarily to the valuation of assets acquired in the shave preparation acquisition and changes in foreign currency translation.

Total amortizable intangible assets at September 30, 2009 are as follows:

Gross Accumulated
Carrying Amount         Amortization         Net
Tradenames $ 11.8   $ (7.9 ) $ 3.9
Technology and patents   53.4   (24.5 )   28.9
Customer-related   64.5   (17.9 )   46.6
Total amortizable intangible assets $ 129.7 $ (50.3 ) $ 79.4

The increase in the gross amortizable intangible assets during fiscal 2009 is due primarily to the valuation of assets acquired in the shave preparation acquisition. Amortizable intangible assets, with a weighted average remaining life of approximately seven years, are amortized on a straight-line basis over expected lives of 5 years to 15 years.

Amortization expense for intangible assets totaled $13.5 for the current year. Estimated amortization expense for amortizable intangible assets for the year ending September 30, 2010 is approximately $13.9, $13.5 for each of the years ending September 30, 2011 and 2012, and $11.2 and $8.2 for the years ending September 30, 2013 and 2014, respectively.

(5) Income Taxes
The provisions for income taxes consisted of the following for the years ended September 30:

2009         2008         2007
   Currently payable:
         United States - Federal   $ 91.7 $ 47.7 $ 86.4
       State 8.6   5.0 5.0
       Foreign 55.4 64.2 50.0
              Total current 155.7 116.9 141.4  
Deferred:    
       United States - Federal   (12.5 ) 29.0 (25.3 )
       State (0.5 )   1.1       (0.9 )
       Foreign 4.8 (3.1 ) (2.4 )
              Total deferred (8.2 )   27.0 (28.6 )
Provision for income taxes $ 147.5 $ 143.9 $ 112.8  


ENERGIZER HOLDINGS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Dollars in millions, except per share and percentage data)

The source of pre-tax earnings was:

   2009         2008         2007
United States $ 197.3   $ 197.9 $ 183.1
  Foreign 248.0     275.3     251.1
Pre-tax earnings   $ 445.3     $ 473.2 $ 434.2

A reconciliation of income taxes with the amounts computed at the statutory federal rate follows:

   2009         2008         2007
Computed tax at federal statutory rate   $ 155.9         35.0 %   $ 165.6         35.0 % $ 152.0         35.0 %
State income taxes, net of federal tax benefit 5.1 1.1 2.6 0.6 2.7 0.6
Foreign tax less than the federal rate (28.9 ) (6.5 ) (33.1 ) (7.0 ) (22.7 ) (5.2 )
Foreign benefits recognized related to prior years'
       losses - - - -   (4.3 )   (1.0 )
Adjustments to prior years' tax accruals 1.5 1.0 1.1 0.2 (7.9 ) (1.8 )
  Deferred tax benefit due to statutory rate change - -   - - (9.7 ) (2.2 )
Other taxes including repatriation of foreign earnings 10.4 1.7 1.5     0.3   11.3 2.6
Nontaxable share option   1.1   0.2     5.7 1.2 (8.1 ) (1.9 )
Other, net 2.4 0.6 0.5 0.1   (0.5 ) (0.1 )
       Total $ 147.5   33.1 % $ 143.9 30.4 % $ 112.8 26.0 %

In 2007, $4.3 of tax benefits related to prior years’ losses were recorded. These benefits related to foreign countries where our subsidiary subsequently began to generate earnings and could reasonably expect future profitability sufficient to utilize tax loss carryforwards prior to expiration. Improved profitability in Mexico in 2007 account for the bulk of the benefits recognized.

Adjustments were recorded in each of the three years to revise previously recorded tax accruals to reflect refinement of tax attribute estimates to amounts in filed returns and settlement of tax audits in a number of jurisdictions. Such adjustments increased the income tax provision by $1.5 and $1.1 in 2009 and 2008, respectively, and decreased the income tax provision by $7.9 in 2007. Also, legislation enacted in Germany reduced the tax rate applicable to the Company’s subsidiaries in Germany for fiscal 2008 and beyond. Thus, an adjustment of $9.7 was made to reduce deferred tax liabilities in fiscal 2007.


ENERGIZER HOLDINGS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Dollars in millions, except per share and percentage data)

The deferred tax assets and deferred tax liabilities recorded on the balance sheet as of September 30 for the years indicated are as follows and include current and noncurrent amounts:

2009         2008
   Deferred tax liabilities:
       Depreciation and property differences   $ (101.8 )   $ (108.1 )
       Intangible assets (532.4 ) (528.4 )
       Pension plans (30.6 ) (16.3 )
       Other tax liabilities (4.7 ) (16.3 )
              Gross deferred tax liabilities (669.5 ) (669.1 )
 
Deferred tax assets:
         Accrued liabilities 101.0 119.0
       Deferred and stock-related compensation 94.6 89.2
       Tax loss carryforwards and tax credits 14.6 15.2
       Intangible assets 31.2   32.4
       Postretirement benefits other than pensions 6.4 5.4
       Pension plans   81.2 12.7
       Inventory differences 25.8 23.7  
       Other tax assets 7.2 10.4
              Gross deferred tax assets 362.0 308.0
 
       Valuation allowance (10.3 )   (9.1 )
Net deferred tax liabilities $ (317.8 ) $ (370.2 )

There were no material tax loss carryforwards that expired in 2009. Future expirations of tax loss carryforwards and tax credits, if not utilized, are as follows: 2010, $0.2; 2011, $0.7; 2012, $1.1; 2013, $0.4; thereafter or no expiration, $12.2. The valuation allowance is attributed to tax loss carryforwards and tax credits outside the U.S.

At September 30, 2009, approximately $760 of foreign subsidiary retained earnings was considered indefinitely invested in those businesses. U.S. income taxes have not been provided for such earnings. It is not practicable to determine the amount of unrecognized deferred tax liabilities associated with such earnings.

The Company adopted new accounting guidance for accounting for uncertainty in income taxes on October 1, 2007. At the date of adoption of the new guidance, the Company had $34.5 of unrecognized tax benefits in the financial statements, excluding the unrecognized tax benefit from the Playtex acquisition. Of this amount, the impact of the cumulative change in accounting principle was immaterial.

Unrecognized tax benefits activity for the years ended September 30, 2009 and 2008 are summarized below:

2009       2008
   Unrecognized tax benefits, beginning of year $ 47.0 $ 34.5
  Additions based on current year tax positions and acquisitions 3.3 14.3
Reductions for prior year tax positions   (1.6 ) (1.8 )
Settlements with taxing authorities (1.8 ) -
Unrecognized tax benefits, end of year $ 46.9   $ 47.0


ENERGIZER HOLDINGS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Dollars in millions, except per share and percentage data)

Included in the unrecognized tax benefits noted above are $42.7 of uncertain tax positions that would affect the Company’s effective tax rate, if recognized. The Company does not expect any significant increases or decreases to their unrecognized tax benefits within twelve months of this reporting date. In the Consolidated Balance Sheets, unrecognized tax benefits are classified as other liabilities (non-current) to the extent that payment is not anticipated within one year.

Prior to the adoption of the new accounting guidance for accounting for uncertainty in income tax, only interest expense on underpayments of income taxes was included in the income tax provision. Penalties were classified as an operating expense in arriving at pre-tax income. Upon adoption of the new guidance, the Company elected a new accounting policy, as permitted by this guidance, to also classify accrued penalties related to unrecognized tax benefits in the income tax provision. The Company accrued approximately $6.7 of interest and $0.7 of penalties at September 30, 2009 and $5.8 of interest and $0.7 of penalties at September 30, 2008 in the income tax provision. Interest was computed on the difference between the tax position recognized in accordance with GAAP and the amount previously taken or expected to be taken in the Company’s tax returns.

The Company files income tax returns in the U.S. federal jurisdiction, various city, state, and more than 40 foreign jurisdictions where the Company has operations. U.S. federal income tax returns for tax years ended September 30, 2003 and after remain subject to examination by the Internal Revenue Service. With few exceptions, the Company is no longer subject to state and local income tax examinations for years before September 30, 2002. The status of international income tax examinations varies by jurisdiction. The Company does not anticipate any material adjustments to its financial statements resulting from tax examinations currently in progress.

(6) Restructuring and Related Charges
The Company continually reviews its Household Products and Personal Care business models to identify potential improvements and cost savings. In July 2009, the Board of Directors approved a restructuring plan designed primarily to re-organize and reduce headcount in the Household Products business. The approved plan provided for an offer of a voluntary enhanced retirement option (VERO) to certain eligible hourly and salaried U.S. employees, and the elimination of additional positions as part of a limited involuntary reduction in force (RIF).

In 2009, total pre-tax charges related to the VERO and RIF were $38.6, which represented employee separation and related costs. Virtually all of these costs in 2009 were recorded in SG&A expense. We do not expect any material charges related to this VERO and RIF in fiscal 2010. To date, payments of $5.8 have been made related to the VERO and RIF. We expect that the majority of the remaining payments of $32.8 will be made by the end of the second quarter of fiscal 2010.

In the current global recessionary environment, we continue to see cautious retailer inventory investments and unfavorable device trends, primarily in developed markets. It remains difficult to determine how much of the recent category weakness is due to each of these factors as well as other category and competitive dynamics. The Company believes this restructuring plan is advisable to reduce the Company’s overhead cost structure for its Household Products business, right-size manufacturing and sales operations in light of market conditions and ensure alignment with its overall investment strategies. The VERO resulted in the voluntary separation of 289 hourly and 101 salaried U.S. colleagues and the RIF resulted in the termination of 46 colleagues in the U.S. and certain foreign affiliates.


ENERGIZER HOLDINGS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Dollars in millions, except per share and percentage data)

(7) Earnings Per Share
For each period presented below, basic earnings per share is based on the average number of shares outstanding during the period. Diluted earnings per share is based on the average number of shares used for the basic earnings per share calculation, adjusted for the dilutive effect of stock options and restricted stock equivalents.

The following table sets forth the computation of basic and diluted earnings per share (shares in millions):

FOR THE YEARS ENDED SEPTEMBER 30,
     2009      2008      2007
Numerator:  
     Net earnings for basic and dilutive earnings per share   $     297.8   $     329.3 $     321.4
 
Denominator:
     Weighted-average shares - basic 62.4   57.6 56.7
Effect of dilutive securities:
     Stock options 0.4   0.7 1.0
     Restricted stock equivalents 0.3   0.6 0.6
          Total dilutive securities 0.7   1.3 1.6
 
     Weighted-average shares - diluted 63.1   58.9 58.3
 
Basic net earnings per share   $ 4.77   $ 5.71 $ 5.67
 
Diluted net earnings per share   $ 4.72   $ 5.59 $ 5.51

At September 30, 2009, approximately 0.8 million of the Company’s outstanding restricted stock equivalents were not included in the diluted net earnings per share calculation because to do so would have been anti-dilutive. In the event the potentially dilutive securities are anti-dilutive on net earnings per share (i.e., have the effect of increasing EPS), the impact of the potentially dilutive securities is not included in the computation. There were approximately 0.4 million anti-dilutive securities for the year ended September 30, 2008 and no anti-dilutive securities for the year ended September 30, 2007.

(8) Share-Based Payments
The Company's Incentive Stock Plan was initially adopted by the Board of Directors in March 2000 and approved by shareholders at the 2001 Annual Meeting of Shareholders. This plan was superseded in January 2009 as the Board of Directors approved a new plan, which was approved by shareholders at the 2009 Annual Meeting of Shareholders. New awards granted after January 2009 will be issued under the recently adopted plan. Under the recently adopted plan, awards of restricted stock, restricted stock equivalents or options to purchase the Company's common stock (ENR stock) may be granted to directors, officers and key employees. A maximum of 4.0 million shares of ENR stock was approved to be issued under the recently adopted plan. For purposes of determining the number of shares available for future issuance under the recently adopted plan, awards of restricted stock and restricted stock equivalents will reduce the shares available for future issuance by 1.95 for every one share awarded. Options awarded will reduce the number of shares available for future issuance on a one for one basis. At September 30, 2009, there were 3.4 million shares available for future awards under the recently adopted plan. At September 30, 2008 and 2007, there were 2.8 million and 3.3 million shares, respectively, available for future awards under the original plan adopted in March 2001. Since the original plan has been superseded, no further shares under this original plan were available for future awards after the adoption of the recently approved plan.


ENERGIZER HOLDINGS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Dollars in millions, except per share and percentage data)

Options are granted at the market price on the grant date and generally have vested ratably over three to seven years. These awards typically have a maximum term of 10 years. Restricted stock and restricted stock equivalent awards may also be granted. Option shares and prices, and restricted stock and stock equivalent awards, are adjusted in conjunction with stock splits and other recapitalizations so that the holder is in the same economic position before and after these equity transactions.

The Company permits deferrals of bonus and salary and for directors, retainers and fees, under the terms of its Deferred Compensation Plan. Under this plan, employees or directors deferring amounts into the Energizer Common Stock Unit Fund are credited with a number of stock equivalents based on the fair value of ENR stock at the time of deferral. In addition, the participants are credited with an additional number of stock equivalents, equal to 25% for employees and 33 1/3% for directors, of the amount deferred. This additional company match vests immediately for directors and three years from the date of initial crediting for employees. Amounts deferred into the Energizer Common Stock Unit Fund, and vested company matching deferrals, may be transferred to other investment options offered under the plan after specified restriction periods. At the time of termination of employment, or for directors, at the time of termination of service on the Board, or at such other time for distribution, which may be elected in advance by the participant, the number of equivalents then vested and credited to the participant's account is determined and an amount in cash equal to the fair value of an equivalent number of shares of ENR stock is paid to the participant. This plan is reflected in Other Liabilities on the Consolidated Balance Sheets.

The Company uses the straight-line method of recognizing compensation cost. Total compensation cost charged against income for the Company’s share-based compensation arrangements was $15.3, $26.4 and $25.3 for the years ended September 30, 2009, 2008 and 2007, respectively, and was recorded in SG&A expense. The total income tax benefit recognized in the Consolidated Statements of Earnings for share-based compensation arrangements was $5.6, $9.6 and $9.2 for the years ended September 30, 2009, 2008 and 2007, respectively. Restricted stock issuance and shares issued for stock option exercises under the Company’s share-based compensation program are generally issued from treasury shares.

Options
As of September 30, 2009, the aggregate intrinsic value of stock options outstanding and stock options exercisable was $43.8 and $43.6, respectively. The aggregate intrinsic value of stock options exercised for the years ended September 30, 2009, 2008 and 2007 was $9.3, $36.7 and $107.8, respectively. When valuing new grants, Energizer uses an implied volatility, which reflects the expected volatility for a period equal to the expected life of the option. No new option awards were granted in the years ended September 30, 2009, 2008 and 2007.

As of September 30, 2009, there was no unrecognized compensation costs related to stock options granted. For outstanding nonqualified stock options, the weighted average remaining contractual life is 3.1 years.


ENERGIZER HOLDINGS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Dollars in millions, except per share and percentage data)

The following table summarizes nonqualified ENR stock option activity during the current fiscal year (shares in millions):

Weighted-Average
       Shares        Exercise Price   
Outstanding on October 1, 2008   1.57   $     31.24
Exercised (0.25 21.94  
Outstanding on September 30, 2009   1.32       $     33.06  
 
Exercisable on September 30, 2009 1.30   $     32.90

In October 2009, the Company granted non-qualified stock options to purchase 266,750 shares of ENR stock to certain executives and key employees of the Company. The options vest on the third anniversary of the date of the grant, but may accelerate and become exercisable before that date upon the recipient’s death or disability or upon a change in control. The options remain exercisable for 10 years from the date of grant. However, this term may be reduced under certain circumstances including the recipient’s termination of employment.

Restricted Stock Equivalents (RSE)
In October 2005, the Board of Directors approved two different grants of RSE. First, a grant to key employees included approximately 73,000 shares that vest ratably over four years. The second grant for 80,000 shares awarded to a group of key senior executives vested October 2008.

In October 2006, the Board of Directors approved two grants of RSE. First, a grant to key employees included 112,350 shares that vest ratably over four years. The second grant for 303,000 shares was awarded to key senior executives and consists of two pieces: 1) 25% of the total restricted stock equivalents granted vest on the third anniversary of the date of grant; 2) the remainder of the RSE did not vest. 

In October 2007, the Company granted RSE awards to key employees which included approximately 219,800 shares that vest ratably over four years and 11,000 that vest ratably over two years. At the same time, the Company granted RSE awards to key senior executives totaling approximately 267,000 shares which vest as follows: 1) 25% of the total restricted stock equivalents granted vest on the third anniversary of the date of grant; 2) the remainder vests on the date that the Company publicly releases its earnings for its 2010 fiscal year contingent upon the Company’s CAGR for the three year period ending on September 30, 2010. If a CAGR of 15% is achieved, the remaining 75% of the grant vests, with smaller percentages of the remaining 75% vesting if the Company achieves a CAGR between 8% and 15%. The total award expected to vest is amortized over the vesting period.

In October 2008, the Company granted RSE awards to key employees which included approximately 265,200 shares that vest ratably over four years. At the same time, the Company granted RSE awards to key senior executives totaling approximately 374,600 which vest as follows: 1) 25% of the total restricted stock equivalents granted vest on the third anniversary of the date of grant; 2) the remainder vests on the date that the Company publicly releases its earnings for its 2011 fiscal year contingent upon the Company’s CAGR for the three year period ending on September 30, 2011. If a CAGR of 15% is achieved, the remaining 75% of the grant vests, with smaller percentages of the remaining 75% vesting if the Company achieves a CAGR between 8% and 15%. The total award expected to vest will be amortized over the vesting period.


ENERGIZER HOLDINGS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Dollars in millions, except per share and percentage data)

In February 2009, the Company granted RSE awards to key senior executives totaling approximately 296,000 shares. These awards were granted in lieu of (i) each executive’s continued participation in the 2009 annual cash bonus program, (ii) his or her right to receive accruals under the Company’s Supplemental Executive Retirement Plan (an excess pension plan) for calendar year 2009, and (iii) his or her right to receive Company matching accruals under the Company’s Executive Savings Investment Plan (an excess 401(k) plan) for the 2009 calendar year. Vesting of the equivalents occurred on November 16, 2009, and the number of shares which vested was contingent upon achievement of individual and Company performance targets for the period from October 1, 2008 through September 30, 2009. The total award which vested was amortized over the vesting period.

The Company records estimated expense for the performance based grants based on the cumulative program-to-date CAGR for each respective program unless evidence exists that a different ultimate CAGR is likely to occur.

The following table summarizes RSE activity during the current year (shares in millions):

    Weighted-
    Average Grant
  Shares      Date Fair Value
Nonvested RSE at October 1, 2008 1.20   $ 82.24
Granted 0.95     63.20
Vested (0.31 ) 60.81
Cancelled (0.01 )   103.75
Nonvested RSE at September 30, 2009 1.83   $ 75.95

As of September 30, 2009, there was an estimated $34.6 of total unrecognized compensation costs related to RSE granted to date, which will be recognized over a weighted-average period of approximately 1.1 years. The amount recognized will vary as vesting for a portion of the awards depends on the achievement of the established CAGR targets. The weighted-average fair value for RSE granted in 2009, 2008 and 2007 was $63.20, $116.08 and $73.68, respectively. The fair value of RSE vested in 2009, 2008 and 2007 was $18.0, $10.4 and $9.2, respectively.

In October 2009, the Company granted RSE awards to key employees which included approximately 266,300 shares that vest ratably over four years. At the same time, the Company granted two RSE awards to key senior executives. One grant includes approximately 145,900 shares and vests on the third anniversary of the date of grant. The second grant includes approximately 339,700 shares which vests on the date that the Company publicly releases its earnings for its 2012 fiscal year contingent upon the Company’s CAGR for the three year period ending on September 30, 2012. Under the terms of the award, 100% of the grant vests if a CAGR of at least 12% is achieved, with smaller percentages vesting if the Company achieves a CAGR between 5% and 12%. The total award expected to vest will be amortized over the vesting period.

Other Share-Based Compensation
During the quarter ended December 31, 2005, the Board of Directors approved an award for officers of the Company. This award totaled 196,800 share equivalents and had the same features as the restricted stock award granted to senior executives in October 2006 as discussed above, but was settled in cash and mandatorily deferred until the individual’s retirement or other termination of employment. During 2007, 20,000 shares were forfeited. All remaining 176,800 share equivalents fully vested as of October 30, 2008 and the Company recorded pre-tax income of $4.4 in the first quarter of fiscal 2009 to reflect the mark-to-market for this grant from October 1, 2008 through the October 30, 2008 vesting date.


ENERGIZER HOLDINGS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Dollars in millions, except per share and percentage data)

(9) Pension Plans and Other Postretirement Benefits
The Company has several defined benefit pension plans covering substantially all of its employees in the U.S. and certain employees in other countries. The plans provide retirement benefits based, in certain circumstances, on years of service and on earnings.

The Company also sponsors or participates in a number of other non-U.S. pension arrangements, including various retirement and termination benefit plans, some of which are required by local law or coordinated with government-sponsored plans, which are not significant in the aggregate and therefore are not included in the information presented in the following tables.

The Company currently provides other postretirement benefits, consisting of health care and life insurance benefits for certain groups of retired employees. Certain retirees are eligible for a fixed subsidy, provided by the Company, toward their total cost of health care benefits. Retiree contributions for health care benefits are adjusted periodically to cover the entire increase in total plan costs. Cost trend rates no longer materially impact the Company’s future cost of the plan due to the fixed nature of the subsidy.

The following tables present the benefit obligation, plan assets and funded status of the plans:


ENERGIZER HOLDINGS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Dollars in millions, except per share and percentage data)

September 30,
Pension Postretirement
2009 2008      2009 2008
Change in Projected Benefit Obligation   
     Benefit obligation at beginning of year   $     800.0   $     815.4   $     37.7   $     35.5
     Impact of Playtex acquisition - 69.6 - 8.1
     Service cost 31.7 33.9 0.4 0.4
     Interest cost 52.4 50.6 2.6 2.5
     Plan participants' contributions 1.1 1.1 - -
     Actuarial loss/(gain) 133.5 (107.7 )   4.1 (2.9 )  
     Benefits paid (37.5 ) (48.5 ) (1.2 )   (2.7 )
     Plan amendments (46.8 ) (2.6 ) - (2.9 )
     Plan settlements - (6.8 ) - -
     Foreign currency exchange rate changes  1.9 (5.0 ) -   (0.3 )
     Projected Benefit Obligation at end of year   $ 936.3   $ 800.0   $ 43.6   $ 37.7
Change in Plan Assets  
     Fair value of plan assets at beginning of year   $ 696.0   $ 795.2   $ 1.7     $ 2.0
     Impact of Playtex acquisition   - 61.4 - -
     Actual return on plan assets 26.4   (118.7 ) - 0.1
     Company contributions 16.0 18.7     1.8 2.3
     Plan participants' contributions 1.1 1.1 5.6 4.0
     Benefits paid (37.5 ) (48.5 ) (6.9 ) (6.7 )
     Plan settlements - (6.8 ) - -
     Foreign currency exchange rate changes  (2.6 ) (6.4 ) - -
     Fair value of plan assets at end of year   $ 699.4   $ 696.0   $ 2.2   $ 1.7
Funded status at end of year   $ (236.9 )   $ (104.0 )   $ (41.4 )   $ (36.0 )

The following table presents the amounts recognized in the Consolidated Balance Sheets and Consolidated Statements of Shareholders’ Equity.

September 30,
Pension      Postretirement
2009 2008 2009 2008
Amounts Recognized in the Consolidated Balance Sheets  
     Noncurrent assets   $     4.8   $     42.5   $     -   $     -
     Current liabilities (6.6 )   (6.5 )   (1.0 )   (1.9 )  
     Noncurrent liabilities (235.1 ) (140.0 ) (40.4 ) (34.1 )
     Net amount recognized   $ (236.9 )   $ (104.0 )     $ (41.4 )   $ (36.0 )
Amounts Recognized in Accumulated Other Comprehensive          
(Loss)/Income
     Net loss/(gain) 267.2 106.6 (21.0 ) (27.0 )
     Prior service credit (53.9 ) (9.7 ) (24.2 ) (26.7 )
     Transition obligation 1.0 1.4   - -
     Net amount recognized, pre-tax   $ 214.3   $ 98.3   $ (45.2 )   $ (53.7 )


ENERGIZER HOLDINGS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Dollars in millions, except per share and percentage data)

Changes recognized in other comprehensive loss for the year ended September 30, 2009 are as follows:

Changes in plan assets and benefit obligations Pension        Postretirement
recognized in other comprehensive income
New prior service credit $ (46.8 ) $ -
Net loss arising during the year 171.0 4.3
Amounts recognized as a component of net periodic benefit cost
Amortization, settlement or curtailment recognition of net transition  
     obligation   (0.4 )     -
Amortization or curtailment recognition of prior service credit   2.6     2.5
Amortization or settlement recognition of net (loss)/gain   (10.4 )     1.7
Total recognized in other comprehensive loss $ 116.0 $ 8.5

The Company expects to contribute $19.0 to its pension plans and $2.7 to its postretirement plans in 2010.

The Company’s expected future benefit payments are as follows:

For The Years Ending September 30,
  Pension     Postretirement  
     2010   $       51.3     $       3.3  
     2011 49.9   3.3  
     2012 53.7     3.2  
     2013 58.5   3.1  
     2014 61.9   3.0  
     2015 to 2019   372.1   13.8  

The accumulated benefit obligation for defined benefit pension plans was $895.7 and $716.8 at September 30, 2009 and 2008, respectively. In 2009, the accumulated benefit obligation was in excess of plan assets for the U.S. pension plan resulting in the increase noted on the following table, which shows pension plans with an accumulated benefit obligation in excess of plan assets.

September 30,
2009 2008
     Projected benefit obligation   $       833.9     $       189.2  
     Accumulated benefit obligation 807.8     162.9  
     Fair value of plan assets   596.8   45.8  

Pension plan assets in the U.S. plan represent 78% of assets in all of the Company’s defined benefit pension plans. Investment policy for the U.S. plan includes a mandate to diversify assets and invest in a variety of asset classes to achieve that goal. The U.S. plan's assets are currently invested in several funds representing most standard equity and debt security classes. The broad target allocations are: (a) equities, including U.S. and foreign: 62%, (b) debt securities, U.S. bonds: 35% and (c) other: 3%. The U.S. plan held no shares of ENR stock at September 30, 2009. Investment objectives are similar for non-U.S. pension arrangements, subject to local regulations.


ENERGIZER HOLDINGS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Dollars in millions, except per share and percentage data)

The following table presents pension and postretirement expense:

For The Years Ended September 30,
Pension Postretirement
2009 2008 2007      2009 2008 2007
     Service cost   $     31.7   $     33.9   $     29.9   $     0.4   $     0.4   $     0.4
     Interest cost 52.4 50.6 41.3 2.6 2.5 2.8
     Expected return on plan assets (60.7 )   (63.3     (53.2   - (0.1       (0.1  
     Amortization of unrecognized prior service cost   (2.9 ) (0.6 )  (1.1 )    (2.5 )   (2.1 ) (2.2 )
     Amortization of unrecognized transition asset 0.4 0.5 0.4   - -   -
     Recognized net actuarial loss/(gain) 2.9 3.8   6.9 (1.6 )   (2.1 ) (0.3 )
     Settlement loss recognized 3.2     - - - - -
     Net periodic benefit cost   $ 27.0   $ 24.9   $ 24.2   $ (1.1 )   $ (1.4 )   $  0.6  

Amounts expected to be amortized from accumulated other comprehensive income into net period benefit cost during the year ending September 30, 2010, are as follows:

  Pension          Postretirement  
Net actuarial (loss)/gain    (7.5     1.5  
Prior service credit 6.1     2.5  
Initial net obligation (0.2 )    -  

The following table presents assumptions, which reflect weighted-averages for the component plans, used in determining the above information:

September 30,
Pension      Postretirement
2009 2008 2009 2008
Plan obligations:                  
     Discount rate    5.6 %      7.0      5.9 %      7.5 %  
     Compensation increase rate 3.8 % 4.2 %   3.5 % 3.9 %
Net periodic benefit cost:        
     Discount rate 7.0 % 5.9 %   7.5 % 6.0 %
     Expected long-term rate of return on plan assets 8.0 % 8.0 % 3.7 % 3.7 %
     Compensation increase rate 4.2 % 4.0 %   3.9 % 3.5 %

The expected return on plan assets was determined based on historical and expected future returns of the various asset classes, using the target allocations described below. Specifically, the expected return on equities (U.S. and foreign combined) is 9.6%, and the expected return on debt securities (including higher-quality and lower-quality bonds) is 5.1%.

Effective as of the end of calendar 2009, the pension benefit earned to date by active participants under the U.S. pension plan will be frozen and future retirement benefits will accrue to active participants using a new retirement accumulation formula. Under this new formula, active participants will earn a retirement benefit equal to 6% per annum of their pensionable earnings during a calendar year. In addition, an interest credit will be applied to the benefits earned under this revised formula at a rate equal to a 30 year U.S. Treasury note. Finally, active participants that meet certain age and service criteria as of December 31, 2009, will receive a transitional benefit in addition to the pension credit of 6% per annum. This transitional benefit will provide an additional pension credit of 2% to 4% per annum of pensionable earnings plus the applicable interest credit, through 2014. These changes resulted in a reduction of our projected benefit obligation of $46.8.


ENERGIZER HOLDINGS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Dollars in millions, except per share and percentage data)

(10) Defined Contribution Plan
The Company sponsors a defined contribution plan, which extends participation eligibility to substantially all U.S. employees. The Company matches 50% of participant's before-tax contributions up to 6% of eligible compensation. In addition, participants can make after-tax contributions into the plan. The participant’s after-tax contribution of 1% of eligible compensation is matched with a 325% Company contribution to the participant’s pension plan account. Effective January 1, 2010, the Company will no longer match the 1% after tax contribution with a 325% Company contribution to the participant’s pension plan account. Amounts charged to expense during fiscal 2009, 2008, and 2007 were $8.1, $8.5, and $5.6, respectively, and are reflected in SG&A and cost of products sold in the Consolidated Statements of Earnings. The increase in expense for 2008 was due primarily to the addition of Playtex.

(11) Debt
Notes payable at September 30, 2009 and 2008 consisted of notes payable to financial institutions with original maturities of less than one year of $169.1 and $264.4, respectively, and had a weighted-average interest rate of 3.5% and 4.7%, respectively.

The detail of long-term debt at September 30 for the year indicated is as follows:

2009      2008
Private Placement, fixed interest rates ranging from 3.6% to 6.6%, due 2010 to 2017   $    1,930.0    $    2,230.0 
     
Term Loan, variable interest at LIBOR + 75 basis points, or 1.0%, due 2012   459.5  465.5 
           
Total long-term debt, including current maturities 2,389.5  2,695.5 
Less current portion 101.0  106.0 
     Total long-term debt   $    2,288.5    $    2,589.5 

The Company maintains total committed debt facilities of $3,048.6, of which $477.4 remained available as of September 30, 2009.

During the second quarter of fiscal 2009, the Company entered into interest rate swap agreements with two major multinational financial institutions that fixed the variable benchmark component (LIBOR) of the Company’s interest rate on $300 of the Company’s variable rate debt through December 2012 at an interest rate of 1.9%.

Under the terms of the Company’s credit agreements, the ratio of the Company’s indebtedness to its EBITDA, as defined in the agreements, cannot be greater than 4.00 to 1, and may not remain above 3.50 to 1 for more than four consecutive quarters. If and so long as the ratio is above 3.50 to 1 for any period, the Company is required to pay additional interest expense for the period in which the ratio exceeds 3.50 to 1. The interest rate margin and certain fees vary depending on the indebtedness to EBITDA ratio. Under the Company’s private placement note agreements, the ratio of indebtedness to EBITDA may not exceed 4.0 to 1. However, if the ratio is above 3.50 to 1, the Company is required to pay an additional 75 basis points in interest for the period in which the ratio exceeds 3.50 to 1. In addition, under the credit agreements, the ratio of its current year EBIT, as defined in the agreements, to total interest expense must exceed 3.00 to 1. The Company’s ratio of indebtedness to its EBITDA was 3.14 to 1, and the ratio of its EBIT to total interest expense was 4.40 to 1, as of September 30, 2009. Each of the calculations at September 30, 2009 was pro forma for the shave preparation acquisition. The Company anticipates that it will remain in compliance with its debt covenants for the foreseeable future. The impact on EBITDA resulting from the VERO and RIF charges in the fourth quarter of 2009 had a negative impact on the ratio of indebtedness to EBITDA as such charges are not excluded from the calculation of EBITDA under the terms of the agreements. The VERO and RIF charges will negatively impact trailing twelve month EBITDA, which is used in the ratio, through the third quarter of fiscal 2010, after which it will roll out of the calculation. Savings from the VERO and RIF programs will somewhat mitigate the negative EBITDA impact of the restructuring charges as they are realized during this time frame, and will remain a positive impact on the ratio going forward. If the Company fails to comply with the financial covenants referred to above or with other requirements of the credit agreements or private placement note agreements, the lenders would have the right to accelerate the maturity of the debt. Acceleration under one of these facilities would trigger cross defaults on other borrowings.


ENERGIZER HOLDINGS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Dollars in millions, except per share and percentage data)

On May 5, 2009, the Company amended and renewed its existing receivables securitization program, under which the Company sells interests in certain accounts receivable, and which provides funding to the Company of up to $200 with two large financial institutions. The sales of the receivables are affected through a bankruptcy remote special purpose subsidiary of the Company, Energizer Receivables Funding Corporation (ERFC). Funds received under this financing arrangement are treated as borrowings rather than proceeds of accounts receivables sold for accounting purposes. However, borrowings under the program are not considered debt for covenant compliance purposes under the Company’s credit agreements and private placement note agreements. The program is subject to renewal annually on the anniversary date. At September 30, 2009, a total of $147.5 was outstanding under this financing arrangement.

The counterparties to long-term committed borrowings consist of a number of major international financial institutions. The Company continually monitors positions with, and credit ratings of, counterparties both internally and by using outside ratings agencies. The Company has staggered long-term borrowing maturities through 2017 to reduce refinancing risk in any single year and to optimize the use of cash flow for repayment.

Aggregate maturities on long-term debt at September 30, 2009 are as follows: $101.0 in 2010, $266.0 in 2011, $231.0 in 2012, $701.5 in 2013, $190.0 in 2014 and $900.0 thereafter. At this time, the Company intends to repay only scheduled debt maturities over the course of the next fiscal year with the intent to preserve committed liquidity.

(12) Preferred Stock
The Company’s Articles of Incorporation authorize the Company to issue up to 10 million shares of $0.01 par value of preferred stock. During the three years ended September 30, 2009, there were no shares of preferred stock outstanding.

(13) Shareholders’ Equity
On May 20, 2009, the Company completed the sale of an additional 10.925 million shares of common stock for $49.00 per share. Net proceeds from the sale of the additional shares were $510.2. The Company used $275 of the net proceeds to complete the purchase of the shave preparation brands on June 5, 2009 and used $100 to repay private placement notes, which matured on June 30, 2009. The remaining proceeds have contributed significantly to the increase in cash on hand at September 30, 2009 and the repayment of an additional $200 of private placement notes on September 30, 2009.

On March 16, 2000, the Board of Directors declared a dividend of one share purchase right (Right) for each outstanding share of ENR common stock. Each Right entitles a shareholder of ENR stock to purchase an additional share of ENR stock at an exercise price of $150.00, which price is subject to anti-dilution adjustments. Rights, however, may only be exercised if a person or group has acquired, or commenced a public tender for 20% or more of the outstanding ENR stock, unless the acquisition is pursuant to a tender or exchange offer for all outstanding shares of ENR stock and a majority of the Board of Directors determines that the price and terms of the offer are adequate and in the best interests of shareholders (a Permitted Offer). At the time that 20% or more of the outstanding ENR stock is actually acquired (other than in connection with a Permitted Offer), the exercise price of each Right will be adjusted so that the holder (other than the person or member of the group that made the acquisition) may then purchase a share of ENR stock at one-third of its then-current market price. If the Company merges with any other person or group after the Rights become exercisable, a holder of a Right may purchase, at the exercise price, common stock of the surviving entity having a value equal to twice the exercise price. If the Company transfers 50% or more of its assets or earnings power to any other person or group after the Rights become exercisable, a holder of a Right may purchase, at the exercise price, common stock of the acquiring entity having a value equal to twice the exercise price.


ENERGIZER HOLDINGS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Dollars in millions, except per share and percentage data)

The Company can redeem the Rights at a price of $0.01 per Right at any time prior to the time a person or group actually acquires 20% or more of the outstanding ENR stock (other than in connection with a Permitted Offer). In addition, following the acquisition by a person or group of at least 20%, but not more than 50% of the outstanding ENR stock (other than in connection with a Permitted Offer), the Company may exchange each Right for one share of ENR stock. The Company's Board of Directors may amend the terms of the Rights at any time prior to the time a person or group acquires 20% or more of the outstanding ENR stock (other than in connection with a Permitted Offer) and may amend the terms to lower the threshold for exercise of the Rights. If the threshold is reduced, it cannot be lowered to a percentage that is less than 10% or, if any shareholder holds 10% or more of the outstanding ENR stock at that time, the reduced threshold must be greater than the percentage held by that shareholder. The Rights will expire on April 1, 2010.

At September 30, 2009, there were 300 million shares of ENR stock authorized, of which approximately 3.1 million shares were reserved for issuance under the 2000 Incentive Stock Plan and 0.3 million shares were reserved for issuance under the 2009 Incentive Stock Plan.

Beginning in September 2000, the Company’s Board of Directors has approved a series of resolutions authorizing the repurchase of shares of ENR common stock, with no commitments by the Company to repurchase such shares. On July 24, 2006, the Board of Directors approved the repurchase of up to an additional 10 million shares and 8 million shares remain under such authorization as of September 30, 2009. There were no shares repurchased during fiscal year 2009.

(14) Financial Instruments and Risk Management
The market risk inherent in the Company’s financial instruments and positions represents the potential loss arising from adverse changes in currency rates, commodity prices, interest rates and the Company’s stock price. Company policy allows derivatives to be used only for identifiable exposures and, therefore, the Company does not enter into hedges for trading purposes where the sole objective is to generate profits.

Concentration of Credit Risk The counterparties to derivative contracts consist of a number of major multinational and international financial institutions and are generally institutions with which the Company maintains lines of credit. The Company does not enter into derivative contracts through brokers nor does it trade derivative contracts on any other exchange or over-the-counter markets. Risk of currency positions and mark-to-market valuation of positions are strictly monitored at all times.


ENERGIZER HOLDINGS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Dollars in millions, except per share and percentage data)

The Company continually monitors positions with, and credit ratings of, counterparties both internally and by using outside rating agencies. The Company has implemented policies that limit the amount of agreements it enters into with any one party. While nonperformance by these counterparties exposes the Company to potential credit losses, such losses are not anticipated although the current economic environment makes such assessments more challenging.

The Company sells to a large number of customers primarily in the retail trade, including those in mass merchandising, drugstore, supermarket and other channels of distribution throughout the world. The Company performs ongoing evaluations of its customers' financial condition and creditworthiness, but does not generally require collateral. The Company’s largest customer had obligations to the Company with a carrying value of $114.2 at September 30, 2009. While the competitiveness of the retail industry presents an inherent uncertainty, the Company does not believe a significant risk of loss from a concentration of credit risk exists with respect to accounts receivable.

Commodity Price Risk The Company uses raw materials that are subject to price volatility. At times, hedging instruments are used by the Company to reduce exposure to variability in cash flows associated with future purchases of zinc or other commodities. The fair market value of the Company’s outstanding hedging instruments included in Accumulated Other Comprehensive Income was an unrealized pre-tax gain of $6.1 and an unrealized pre-tax loss of $9.8 at September 30, 2009 and 2008, respectively. Over the next twelve months, approximately $5.2 of the gain recognized in Accumulated Other Comprehensive Income will be included in earnings. Contract maturities for these hedges extend into fiscal year 2011. There were 14 open contracts at September 30, 2009.

Foreign Currency Risk A significant portion of Energizer’s product cost is more closely tied to the U.S. dollar than to the local currencies in which the product is sold. As such, a weakening of currencies relative to the U.S. dollar results in margin declines unless mitigated through pricing actions, which are not always available due to the competitive environment. Conversely, a strengthening in currencies relative to the U.S. dollar can improve margins. As a result, the Company has entered into a series of forward currency contracts to hedge the cash flow uncertainty of forecasted inventory purchases due to short term currency fluctuations. The Company’s primary foreign affiliates, which are exposed to U.S. dollar purchases, have the Euro, the Yen, the British pound, the Canadian dollar and the Australian dollar as their local currencies. At September 30, 2009, the Company had an unrecognized loss on these forward currency contracts accounted for as cash flow hedges of $15.3 recognized in Accumulated Other Comprehensive Income. Assuming foreign exchange rates versus the U.S. dollar remains at September 30, 2009 levels, over the next twelve months, approximately $11.7 of the loss included in Accumulated Other Comprehensive Income will be included in earnings. Contract maturities for these hedges extend into fiscal year 2012. There were 27 open contracts at September 30, 2009.

Interest Rate Risk The Company has interest rate risk with respect to interest expense on variable rate debt. At September 30, 2009, the Company had $628.6 variable rate debt outstanding. During the second quarter, the Company entered into interest rate swap agreements with two major multinational financial institutions that fixed the variable benchmark component (LIBOR) of the Company’s interest rate on $300 of the Company’s variable rate debt for the next four years. At September 30, 2009, the Company had an unrecognized pre-tax gain on these interest rate swap agreements of $3.4 included in Accumulated Other Comprehensive Income.


ENERGIZER HOLDINGS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Dollars in millions, except per share and percentage data)

Cash Flow Hedges The Company maintains a number of cash flow hedging programs, as discussed above, to reduce risks related to commodity, foreign currency and interest rate risk. Each of these derivative instruments have a high correlation to the underlying exposure being hedged and have been deemed highly effective in offsetting the associated risk.

Derivatives not Designated in Hedging Relationships The Company holds a share option with a major multinational financial institution to mitigate the impact of changes in certain of the Company’s deferred compensation liabilities, which are tied to the Company’s common stock price. Period activity related to the share option is classified in the same category in the cash flow statement as the period activity associated with the Company’s deferred compensation liability, which was cash flow from operations.

In addition, the Company enters into foreign currency derivative contracts which are not designated as cash flow hedges for accounting purposes to hedge existing balance sheet exposures. Any losses on these contracts would be fully offset by exchange gains on the underlying exposures, thus they are not subject to significant market risk.

The following table provides fair values, and amounts of gains and losses on derivative instruments classified as cash flow hedges as of and for the twelve months ended September 30, 2009.

For Twelve Months Ended
At September 30, 2009   September 30, 2009
Gain/(Loss)
Gain/(Loss) Reclassified From
Derivatives designated as Fair Value Recognized in OCI OCI into Income
Cash Flow Hedging Relationships       Asset (Liability) (1) (2)       On Derivative (3)       (Effective Portion) (4) (5)
Foreign currency contracts $ (15.3 ) $ (16.8 ) $ (1.5 )
Commodity contracts (6) 6.1 2.1 (20.6 )
Interest rate contracts 3.4   3.4 -
     Total $ (5.8 ) $ (11.3 )   $ (22.1 )

(1)     

All derivative assets are presented in other current assets or other assets.

(2)

All derivative liabilities are presented in other current liabilities or other liabilities.

(3)

OCI is defined as other comprehensive income.

(4)

Gain/(Loss) reclassified to Income was recorded as follows: Foreign currency contracts in other financing, net, commodity contracts in cost of products sold.

(5)

Each of these derivative instruments has a high correlation to the underlying exposure being hedged and has been deemed highly effective in offsetting the associated risk. The ineffective portion recognized in income was insignificant to the year ended September 30, 2009.

(6)

For the year ended September 30, 2009, $13.8 of losses associated with the Company's settled commodity contracts were capitalized to inventory. The charge taken to cost of products sold as a result of inventory being sold was $20.6 for the year ended September 30, 2009.



ENERGIZER HOLDINGS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Dollars in millions, except per share and percentage data)

The following table provides fair values, and amounts of gains and losses on derivative instruments not classified as cash flow hedges as of and for the twelve months ended September 30, 2009.

For Twelve Months Ended
September 30, 2009
Gain (Loss)
Derivatives not designated as Fair Value Recognized in Income   Income Statement
Cash Flow Hedging Relationships       Asset (Liability)       On Derivative       Classification
Share option $ 2.0 $ (3.0 ) SG&A
Foreign currency contracts   (1.0 )   (1.5 ) other financing, net
       Total $ 1.0 $ (4.5 )

Fair Value Hierarchy New accounting guidance on fair value measurements for certain financial assets and liabilities requires that assets and liabilities carried at fair value be classified in one of the following three categories:

Level 1: Quoted market prices in active markets for identical assets or liabilities.
Level 2: Observable market based inputs or unobservable inputs that are corroborated by market data.
Level 3: Unobservable inputs reflecting the reporting entity’s own assumptions or external inputs from inactive markets.

Under the fair value accounting guidance hierarchy, an entity is required to maximize the use of quoted market prices and minimize the use of unobservable inputs. The following table sets forth the Company’s financial assets and liabilities, which are carried at fair value, as of September 30, 2009 that are measured on a recurring basis during the period, segregated by level within the fair value hierarchy:

      Level 1       Level 2       Level 3       Total
Assets at fair value:
Share Option $ -  $ 2.0  $ - $ 2.0
Derivatives - Interest Rate Swap - 3.4    - 3.4
Derivatives - Commodity - 6.1  - 6.1
     Total Assets at fair value $ - $ 11.5  $ - $ 11.5
 
Liabilities at fair value:
Derivatives - Foreign Exchange $ - $ 16.3  $ - $ 16.3
Deferred Compensation   -     124.3  -   124.3
     Total Liabilities at fair value $ - $ 140.6  $ - $ 140.6

See Note 8 of the Notes to Consolidated Financial Statements for further discussion of deferred compensation liabilities.

Effective October 1, 2009, the Company adopted new fair value guidance for nonfinancial assets and liabilities, except those that are recognized or disclosed at fair value in the financial statements on a recurring basis.

At September 30, 2009 and 2008, the fair market value of fixed rate long-term debt was $1,926.2 and $2,078.5, respectively, compared to its carrying value of $1,930.0 and $2,230.0, respectively. The book value of the Company’s variable rate debt approximates fair value. The fair value of the long-term debt is estimated using yields obtained from independent pricing sources for similar types of borrowing arrangements.


ENERGIZER HOLDINGS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Dollars in millions, except per share and percentage data)

At September 30, 2009, the fair value of foreign currency, interest rate swap and commodity contracts is the amount that the Company would receive or pay to terminate the contracts, considering first, quoted market prices of comparable agreements, or in the absence of quoted market prices, such factors as interest rates, currency exchange rates and remaining maturities. For further information on the fair value of these contracts, see the tables above.

Due to the nature of cash and cash equivalents and short-term borrowings, including notes payable, carrying amounts on the balance sheet approximate fair value.

(15) Environmental and Legal Matters
Government Regulation and Environmental Matters – The operations of the Company, like those of other companies engaged in the Household Products and Personal Care businesses, are subject to various federal, state, foreign and local laws and regulations intended to protect the public health and the environment. These regulations relate primarily to worker safety, air and water quality, underground fuel storage tanks and waste handling and disposal. The Company has received notices from the U.S. Environmental Protection Agency, state agencies and/or private parties seeking contribution, that it has been identified as a “potentially responsible party” (PRP) under the Comprehensive Environmental Response, Compensation and Liability Act, and may be required to share in the cost of cleanup with respect to eight federal “Superfund” sites. It may also be required to share in the cost of cleanup with respect to state-designated sites or other sites outside of the U.S.

Accrued environmental costs at September 30, 2009 were $9.1, of which $1.8 is expected to be spent in fiscal 2010. This accrual is not measured on a discounted basis. It is difficult to quantify with certainty the cost of environmental matters, particularly remediation and future capital expenditures for environmental control equipment. Nevertheless, based on information currently available, the Company believes the possibility of material environmental costs in excess of the accrued amount is remote.

As a result of the Playtex acquisition certain of the Company’s products are subject to regulation by the United States Food and Drug Administration (FDA).

Legal Proceedings – The Company and its subsidiaries are parties to a number of legal proceedings in various jurisdictions arising out of the operations of its businesses. Many of these legal matters are in preliminary stages and involve complex issues of law and fact, and may proceed for protracted periods of time. The amount of liability, if any, from these proceedings cannot be determined with certainty. However, based upon present information, the Company believes that its ultimate liability, if any, arising from pending legal proceedings, asserted legal claims and known potential legal claims which are likely to be asserted, should not be material to the Company’s financial position, taking into account established accruals for estimated liabilities.

(16) Other Commitments and Contingencies
An international affiliate of the Company has $7.9 of funds deposited in a bank account that is acting as collateral for a bank loan. The Company has reflected this bank deposit as restricted cash, which is included in other current assets on the Consolidated Balance Sheets. The loan was initiated in June 2004 for a three month period. At each maturity, the Company renewed the agreement. As the loan amount changes, the funds on deposit will be required to increase or decrease with the loan amount. The impact of this transaction is reflected in the investing section of the Consolidated Statements of Cash Flows.


ENERGIZER HOLDINGS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Dollars in millions, except per share and percentage data)

Total rental expense less sublease rental income for all operating leases was $32.2, $28.8 and $27.9 in 2009, 2008 and 2007, respectively. Future minimum rental commitments under noncancellable operating leases in effect as of September 30, 2009, were $23.1 in 2010, $15.5 in 2011, $10.7 in 2012, $8.6 in 2013, $6.3 in 2014 and $11.1 thereafter. These leases are primarily for office facilities.

(17) Supplemental Financial Statement Information
The components of certain balance sheet accounts at September 30 for the years indicated are as follows:

2009       2008
Inventories      
     Raw materials and supplies   $ 79.2   $ 77.7
     Work in process 119.6 137.9
     Finished products 468.5 459.0
          Total inventories $ 667.3 $ 674.6
Other Current Assets
     Miscellaneous receivables $ 54.3 $ 47.1
     Deferred income tax benefits 133.0   119.7  
     Prepaid expenses 80.9 75.7
     Other 21.0 15.3
          Total other current assets $ 289.2 $ 257.8
Property at Cost
     Land $ 37.7 $ 37.3
     Buildings 267.4   251.9
     Machinery and equipment 1,512.0 1,459.0
     Construction in progress 157.7 115.4
          Total gross property 1,974.8 1,863.6
     Accumulated depreciation     (1,111.4 )      (1,028.1 )
          Total property, plant and equipment, net $ 863.4 $ 835.5
Other Assets
     Pension asset $ 4.8 $ 42.5
     Deferred charges and other assets 40.2 42.3
          Total other assets $ 45.0 $ 84.8
Other Current Liabilities
     Accrued advertising, promotion and allowances $ 281.2 $ 324.3
     Accrued salaries, vacations and incentive compensation 92.3 123.0
     Returns reserve 46.6 47.8
     Other 237.7 233.8
          Total other current liabilities $ 657.8 $ 728.9
Other Liabilities
     Pensions and other retirement benefits $ 280.0 $ 176.7
     Deferred compensation 141.3 138.8
     Deferred income tax liabilities 450.8 489.9
     Other noncurrent liabilities 66.6 63.8
          Total other liabilities $ 938.7 $ 869.2


ENERGIZER HOLDINGS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Dollars in millions, except per share and percentage data)

ALLOWANCE FOR DOUBTFUL ACCOUNTS 2009       2008       2007
Balance at beginning of year   $ 11.2   $ 9.8   $      10.9
Impact of Playtex acquisition - 4.0 -
Provision charged to expense, net of reversals 5.9 (0.2 )   (0.2 )  
Write-offs, less recoveries, translation, other (5.8 )   (2.4 ) (0.9 )
Balance at end of year $      11.3 $      11.2 $ 9.8
 
INCOME TAX VALUATION ALLOWANCE 2009       2008       2007
Balance at beginning of year   $ 9.1      $ 4.9   $      10.7   
Impact of Playtex acquisition - 5.0 -
Provision charged to expense   1.2   0.1 0.5
Reversal of provision charged to expense - (0.4 )   (4.3 )  
Write-offs, translation, other -          (0.5 ) (2.0 )
Balance at end of year $      10.3 $ 9.1 $ 4.9
 

SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION

2009       2008       2007
Interest paid   $      150.4      $      143.6       $ 90.4   
Income taxes paid      167.3 90.6      108.5

(18) Segment Information
Operations for the Company are managed via two segments - Household Products (Battery and Lighting Products) and Personal Care (Wet Shave, including Edge/Skintimate acquired in June 2009, Skin Care, Feminine Care and Infant Care). Segment performance is evaluated based on segment operating profit, exclusive of general corporate expenses, share-based compensation costs, costs associated with most restructuring, integration or business realignment activities, including the VERO, RIF and change in paid time off policy in 2009, and amortization of intangible assets. Financial items, such as interest income and expense, are managed on a global basis at the corporate level.

The reduction in gross profit associated with the write-up and subsequent sale of the inventory acquired in the shave preparation acquisition in fiscal 2009, and the Playtex acquisition in fiscal 2008, and the associated acquisition integration costs, which are included in Corporate and Other expense, are not reflected in the Personal Care segment, but rather presented as a separate line item below segment profit, as it is a non-recurring item directly associated with the acquisitions.

The favorable adjustments in 2009 related to the change in policy governing the Company’s paid time off (PTO) are not reflected in Household Products or Personal Care segments, but rather presented as a separate line item below segment profit as it is not operational in nature.

The charge in 2009 for the VERO and RIF that took place primarily in the Household Products business are presented as a separate line below segment profit.

The presentation for inventory write-up, acquisition integration costs, PTO adjustment and VERO/RIF costs reflects management’s view on how it evaluates segment performance.

The Company’s operating model includes a combination of stand-alone and combined business functions between the Household Products and Personal Care businesses, varying by country and region of the world. Shared functions include product warehousing and distribution, various transaction processing functions, and in some countries, combined sales forces and management. The Company applies a fully allocated cost basis, in which shared business functions are allocated between the businesses. Such allocations do not represent the costs of such services if performed on a stand-alone basis. The Company applies a fully allocated cost basis in which shared business functions are allocated between the businesses.


ENERGIZER HOLDINGS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Dollars in millions, except per share and percentage data)

Wal-Mart Stores, Inc. and its subsidiaries accounted for 21.4%, 20.8% and 18.8% of total net sales in 2009, 2008 and 2007, respectively, primarily in North America. Corporate assets shown in the following table include all cash and cash equivalents, financial instruments and deferred tax assets that are managed outside of operating segments.

Net Sales 2009       2008       2007
     Household Products   $      2,109.5   $      2,474.3   $      2,376.3
     Personal Care 1,890.3 1,856.7 988.8
          Total net sales $ 3,999.8 $ 4,331.0 $ 3,365.1
 
2009 2008 2007
Profitability
     Household Products $ 398.6 $ 489.1 $ 472.3
     Personal Care 341.1 322.5 155.5
          Total segment profitability 739.7 811.6 627.8
     General corporate and other expenses (97.4 )   (104.9 )   (111.5 )
     VERO/RIF (38.6 ) - -
     PTO policy change 24.1 - -
     Acquisition inventory valuation (3.7 ) (27.5 ) -
     Amortization of intangibles (13.1 ) (14.0 )   (5.4 )  
     Interest and other financing (165.7 ) (192.0 ) (76.7 )
          Total earnings before income taxes $ 445.3 $ 473.2 $ 434.2
 
Depreciation and Amortization  
     Household Products $ 65.6 $ 67.0   $ 66.5
     Personal Care 50.9   59.4 42.2
          Total segment depreciation and amortization 116.5 126.4 108.7
     Corporate   13.9     14.9 6.3
          Total depreciation and amortization $ 130.4 $ 141.3 $ 115.0
 
Total Assets
     Household Products $ 1,370.6 $ 1,505.5
     Personal Care 1,125.7 1,066.3
          Total segment assets 2,496.3 2,571.8
     Corporate 537.9 375.3
     Goodwill and other intangible assets 3,114.8 2,869.6
          Total assets $ 6,149.0 $ 5,816.7
 
Capital Expenditures
     Household Products $ 56.9 $ 79.3 $ 54.2
     Personal Care 80.8 78.9 34.1
          Total segment capital expenditures 137.7 158.2 88.3
     Corporate 2.0 1.8 0.3
          Total capital expenditures $ 139.7 $ 160.0 $ 88.6


ENERGIZER HOLDINGS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Dollars in millions, except per share and percentage data)

Geographic segment information on a legal entity basis:

2009       2008       2007
Net Sales to Customers   
     United States   $      2,100.1      $      2,207.8      $      1,561.4
     International 1,899.7 2,123.2 1,803.7  
          Total net sales $ 3,999.8 $ 4,331.0 $ 3,365.1
     
Long-Lived Assets
     United States $ 561.3 $ 591.8  
     Germany 128.7   136.8  
     Other International 218.4   191.7
          Total long-lived assets $ 908.4 $ 920.3

The Company’s international net sales are derived from customers in numerous countries, with sales to customers in Canada representing 5.1%, 5.4% and 4.5% of the Company’s total net sales in 2009, 2008 and 2007, respectively. Net sales to customers in all other single foreign countries represented less than 5% of the Company’s total sales for each of the three years presented.

Supplemental product information is presented below for net sales:

2009       2008       2007
Net Sales
     Alkaline batteries   $     1,264.3      $      1,490.1      $      1,461.9   
     Carbon zinc batteries 186.4 225.2     249.9
     Other batteries and lighting products 658.8 759.0 664.5
     Wet Shave   1,118.1     1,085.0 988.8
     Skin Care 364.0 364.1 -
     Feminine Care 214.1   222.6 -
     Infant Care 194.1 185.0 -
          Total net sales $ 3,999.8 $ 4,331.0 $ 3,365.1


ENERGIZER HOLDINGS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Dollars in millions, except per share and percentage data)

(19) Quarterly Financial Information – (Unaudited)
The results of any single quarter are not necessarily indicative of the Company’s results for the full year. Net earnings of the Company are impacted in the first quarter by the additional battery product sales volume associated with the December holiday season. Earnings per share data are computed independently for each of the periods presented. As a result, the sum of the earnings per share amounts for the quarter may not equal the total for the year.

First       Second       Third       Fourth
Fiscal 2009
 
Net sales $ 1,042.5 $ 880.4 $ 997.5 $ 1,079.4  
Gross profit 513.5 413.6 457.8 473.7
Net earnings 111.0 77.0 72.7 37.1
 
Basic earnings per share $ 1.90 $ 1.32 $ 1.15 $ 0.53
Diluted earnings per share $ 1.88 $ 1.30 $ 1.13 $ 0.53
 
Items increasing/(decreasing) net earnings:
     PTO adjustment $ - $ 14.5 $ 0.7 $ -
     VERO/Separation costs - - - (24.3 )
     Acquisition inventory valuation - - - (2.3 )
     Integration costs (0.9 ) (1.1 ) - (1.1 )
     Provisions for restructuring and related costs (2.1 ) (3.1 ) (0.2 ) (0.4 )
     Adjustment to prior year tax accruals 0.9 0.1 (1.4 ) (1.1 )

First       Second       Third       Fourth
Fiscal 2008
 
Net sales $ 1,189.9 $ 951.0 $ 1,066.7 $ 1,123.4
Gross profit 536.2 457.8 509.0 534.7
Net earnings 102.6 60.9 66.7   99.1
 
Basic earnings per share $ 1.79 $ 1.06 $ 1.16 $ 1.71
Diluted earnings per share $ 1.74 $ 1.03 $ 1.13 $ 1.67
 
Items increasing/(decreasing) net earnings:
     Acquisition inventory valuation $ (15.5 ) $ (1.0 )   $ - $ -
     Integration costs (3.7 )   (2.7 ) (1.9 ) (3.1 )
     Provisions for restructuring and related costs   (1.5 ) (0.2 ) - (0.3 )
     Adjustment to prior year tax accruals - - (4.0 ) 2.9


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Exhibit 23

CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

We hereby consent to the incorporation by reference in the Registration Statements on Form S-8 (Nos. 333-33690, 333-33676, 333-35116 and 333-157070) of Energizer Holdings, Inc. of our report dated November 25, 2009 relating to the financial statements and the effectiveness of internal control over financial reporting, which appears in the 2009 Annual Report to Shareholders, which is incorporated in this Annual Report on Form 10-K.


St. Louis, Missouri
November 25, 2009


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Exhibit 31(i)

Certification of Chief Executive Officer

I, Ward M. Klein, certify that:

1. I have reviewed this annual report on Form 10-K of Energizer Holdings, Inc.;
     
2. Based on my knowledge, this annual report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;
 
3. Based on my knowledge, the financial statements, and other financial information included in this annual report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;
 
4. The registrant's other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f) for the registrant and have:
 
  a) designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this annual report is being prepared;
 
  b) designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;
 
  c) evaluated the effectiveness of the registrant's disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedure, as of the end of the period covered by this report based on such evaluation; and
 
  d) disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s fourth fiscal quarter that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and
 
5. The registrant's other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant's auditors and the audit committee of registrant's board of directors (or persons performing the equivalent functions):
 
  a) all significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant's ability to record, process, summarize and report financial information; and
 

b) any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant's internal control over financial reporting.

 

Date: November 25, 2009

Ward M. Klein

Chief Executive Officer


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Exhibit 31(ii)

Certification of Executive Vice President and Chief Financial Officer

I, Daniel Sescleifer, certify that:

1. I have reviewed this annual report on Form 10-K of Energizer Holdings, Inc.;
     
2. Based on my knowledge, this annual report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;
 
3. Based on my knowledge, the financial statements, and other financial information included in this annual report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;
 
4. The registrant's other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f) for the registrant and have:
 
  a) designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this annual report is being prepared;
 
  b) designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;
 
  c) evaluated the effectiveness of the registrant's disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedure, as of the end of the period covered by this report based on such evaluation; and
 
  d) disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s fourth fiscal quarter that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and
 
5. The registrant's other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant's auditors and the audit committee of registrant's board of directors (or persons performing the equivalent functions):
 
  a) all significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant's ability to record, process, summarize and report financial information; and
 

b) any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant's internal control over financial reporting.

 

Date: November 25, 2009

Daniel J. Sescleifer

Executive Vice President and Chief Financial Officer


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Exhibit 32(i)

CERTIFICATION PURSUANT TO
18 U.S.C. SECTION 1350
AS ADOPTED PURSUANT TO
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

In connection with the Annual Report of Energizer Holdings, Inc. (the "Company") on Form 10-K for the year ended September 30, 2009 as filed with the Securities and Exchange Commission on the date hereof (the "Report"), I, Ward M. Klein, Chief Executive Officer of the Company, certify pursuant to 18 U.S.C. § 1350, as adopted pursuant to § 906 of the Sarbanes-Oxley Act of 2002, that, to my best knowledge:

(1)The Report fully complies with the requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

(2)The information contained in the Report fairly presents, in all material respects, the financial condition and result of operations of the Company.

Dated: November 25, 2009

 

Ward M. Klein

Chief Executive Officer


EX-32.II 14 exhibit32-ii.htm SECTION 1350 CERTIFICATION OF EXECUTIVE VICE PRESIDENT AND CHIEF FINANCIAL

Exhibit 32(ii)

CERTIFICATION PURSUANT TO
18 U.S.C. SECTION 1350
AS ADOPTED PURSUANT TO
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

In connection with the Annual Report of Energizer Holdings, Inc. (the "Company") on Form 10-K for the year ended September 30, 2009 as filed with the Securities and Exchange Commission on the date hereof (the "Report"), I, Daniel J. Sescleifer, Executive Vice President and Chief Financial Officer of the Company, certify, pursuant to 18 U.S.C. § 1350, as adopted pursuant to § 906 of the Sarbanes-Oxley Act of 2002, that, to my best knowledge:

(1)The Report fully complies with the requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

(2)The information contained in the Report fairly presents, in all material respects, the financial condition and result of operations of the Company.

Dated: November 25, 2009

 

Daniel J. Sescleifer

Executive Vice President and Chief Financial Officer


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