-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, LftUNCW8j7/a+Nu41r2wVciGHc0odlxJpIT2YKqr8p04+ZFiXNJ1/saoVRMROdY0 JjjxXRZ1YPbNDm6S5Aic3g== 0001093694-10-000007.txt : 20101022 0001093694-10-000007.hdr.sgml : 20101022 20101022132638 ACCESSION NUMBER: 0001093694-10-000007 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20100930 FILED AS OF DATE: 20101022 DATE AS OF CHANGE: 20101022 EFFECTIVENESS DATE: 20101022 FILER: COMPANY DATA: COMPANY CONFORMED NAME: EQUITY INVESTMENT CORP/GA CENTRAL INDEX KEY: 0001093694 IRS NUMBER: 581684151 STATE OF INCORPORATION: GA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-10606 FILM NUMBER: 101136868 BUSINESS ADDRESS: STREET 1: 3007 PIEDMONT RD STREET 2: SUITE 200 CITY: ATLANTA STATE: GA ZIP: 30305 BUSINESS PHONE: 4042390111 MAIL ADDRESS: STREET 1: 3007 PIEDMONT RD STREET 2: SUITE 200 CITY: ATLANTA STATE: GA ZIP: 30305 13F-HR 1 f13yes093010.txt SUBMISSION TYPE 13F-HR Form 13F Holdings Report PERIOD 09/30/10 FILER CIK 0001093694 DOCUMENT-COUNT 1 SUBMISSION-CONTACT NAME JOYCE MICHELS PHONE 404-239-0111 NOTIFY-INTERNET jmichels@eicatlanta.com UNITED STATES SECURITIES AND EXCHANGE COMMISSION Report for the Calendar Year or Quarter Ended: SEPTEMBER 30, 2010 Check here if Amendment [ ]; Amendment Number This Amendment (check only one.): [ ] is a restatement. [ ] adds new holdings entries. Institutional Investment Manager Filing this Report: Name: Equity Investment Corporation Address: 3007 Piedmont Road, NE Suite 200 Atlanta, GA 30305 13F File Number: 028-10606 The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this Form. Person Signing this Report on Behalf of Reporting Manager: Name: Joyce Michels Title: Operations and Compliance Manager Phone: 404-239-0111 Signature, Place, and Date of Signing: Joyce Michels, Atlanta, GA, 10/22/10 Report Type (Check only one): [x] 13F HOLDINGS REPORT [ ] 13F NOTICE [ ] 13F COMBINATION REPORT List of Other Managers Reporting for this Manager: None Report Summary: Number of Other Included Managers: 0 Form 13F Information Table Entry Total: 43 Form 13F Information Table Value Total: $677,733 List of Other Included Managers: NONE Form 13F Information Table Title of Value shares/sh/ put/ InvstmeOtherVoting Authority Name of Issuer Class Cusip (x$1000) Prn amtprn call dscretnMgrs Sole ShareNone AMERICAN EXPRESS CO COM 025816109 17663 420236SH sole 418286 1950 ANNALY CAP MGMT INC COM COM 035710409 12719 722694SH sole 719439 3255 BARD, C R INC COM 067383109 16342 200688SH sole 199798 890 BARRICK GOLD CORP COM COM 067901108 21423 462802SH sole 460952 1850 BAXTER INTL INC COM 071813109 18331 384224SH sole 382644 1580 CHEVRON CORP NEW COM COM 166764100 20951 258489SH sole 257454 1035 CHUBB CORP COM 171232101 18222 319741SH sole 318351 1390 CONOCOPHILLIPS COM COM 20825C104 25019 435647SH sole 433864 1783 CVS CORP COM COM 126650100 16169 513781SH sole 511776 2005 DELL INC COM COM 24702R101 12121 934513SH sole 930908 3605 DIAGEO P L C SPON ADR NECOM 25243Q205 16351 236943SH sole 235998 945 DR PEPPER SNAPPLE GROUP COM 26138E109 12208 343702SH sole 341993 1709 EBAY INC COM COM 278642103 21205 869074SH sole 865574 3500 ENCANA CORP COM COM 292505104 8937 295637SH sole 294487 1150 EXELON CORP COM COM 30161N101 20348 477883SH sole 475938 1945 EXXON MOBIL CORP COM COM 30231G102 21781 352500SH sole 351190 1310 GLAXOSMITHKLINE PLC SPONCOM 37733W105 14033 355087SH sole 353617 1470 GOOGLE INC CL A COM 38259P508 19765 37592SH sole 37439 153 ISHARES TR RUSL 3000 VALCOM 464287663 2457 31750SH sole 31750 0 KIMBERLY CLARK CORP COM COM 494368103 24871 382329SH sole 380764 1565 LILLY, ELI AND COMPANY COM 532457108 11916 326188SH sole 324848 1340 MARKET VECTORS ETF TR GOCOM 57060U100 486 8685SH sole 8685 0 MEDTRONIC INC COM COM 585055106 24110 717980SH sole 715145 2835 MICROSOFT COM 594918104 303371238768SH sole 1233768 5000 MOLSON COORS BREWING CO COM 60871R209 31336 663615SH sole 660600 3015 NABORS INDUSTRIES LTD SHCOM G6359F103 9013 499034SH sole 496714 2320 NEWMONT MNG CORP COM 651639106 19608 312177SH sole 310762 1415 NORTHROP GRUMMAN CORP COCOM 666807102 20231 333676SH sole 332216 1460 PEPSICO INC COM 713448108 16812 253045SH sole 251995 1050 POST PPTYS INC COM COM 737464107 14742 528002SH sole 525082 2920 PROCTER & GAMBLE COMPANYCOM 742718109 18449 307635SH sole 306470 1165 PROSHARES TR PSHS ULTSH COM 74347R297 321 10280SH sole 10280 0 QUEST DIAGNOSTICS INC COCOM 74834L100 17396 344677SH sole 343122 1555 SIGMA ALDRICH CORP COM COM 826552101 14892 246632SH sole 245402 1230 SPDR GOLD TRUST GOLD SHSCOM 78463V107 301 2350SH sole 2350 0 SUNTRUST BKS INC COM COM 867914103 10254 396962SH sole 395227 1735 TARGET CORP COM COM 87612E106 16861 315508SH sole 314218 1290 TORCHMARK CORP COM COM 891027104 10977 206563SH sole 205638 925 TRAVELERS COMPANIES INC COM 89417E109 13510 259318SH sole 258178 1140 UNILEVER NV N Y SHS NEW COM 904784709 15472 517806SH sole 515776 2030 VERIZON COMMUNICATIONS CCOM 92343V104 15934 488914SH sole 486859 2055 WAL MART STORES INC COM 931142103 23473 438583SH sole 436833 1750 WISDOMTREE TRUST DREYFUSCOM 97717W182 386 15215SH sole 15215 0
677,733
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