SEC Form 3
FORM 3 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
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1. Name and Address of Reporting Person*
Lunsford Jeffrey W

(Last) (First) (Middle)
C/O WEBSIDESTORY, INC.
10182 TELESIS COURT, SIXTH FLR

(Street)
SAN DIEGO CA 92121

(City) (State) (Zip)
2. Date of Event Requiring Statement (Month/Day/Year)
09/27/2004
3. Issuer Name and Ticker or Trading Symbol
WEBSIDESTORY INC [ WSSI ]
4. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
X Officer (give title below) Other (specify below)
President and CEO
5. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Beneficially Owned
1. Title of Security (Instr. 4) 2. Amount of Securities Beneficially Owned (Instr. 4) 3. Ownership Form: Direct (D) or Indirect (I) (Instr. 5) 4. Nature of Indirect Beneficial Ownership (Instr. 5)
Common Stock 571,428 D
Table II - Derivative Securities Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 4) 2. Date Exercisable and Expiration Date (Month/Day/Year) 3. Title and Amount of Securities Underlying Derivative Security (Instr. 4) 4. Conversion or Exercise Price of Derivative Security 5. Ownership Form: Direct (D) or Indirect (I) (Instr. 5) 6. Nature of Indirect Beneficial Ownership (Instr. 5)
Date Exercisable Expiration Date Title Amount or Number of Shares
Series D Convertible Redeemable Preferred Warrant(1) 04/01/2003(2) 04/01/2013 Series D Convertible Redeemable Preferred Stock 48 $0.001(3) D
Stock Option (right to buy) 04/01/2006(4) 04/01/2016 Common Stock 285,714 $8.5 D
Explanation of Responses:
1. The warrant will be exercisable for shares of Common Stock upon the consummation of WebSideStory's initial public offering pursuant to the vesting schedule in footnote 2.
2. 1/4 vest on the date listed, 1/36th vest monthly thereafter.
3. The exercise price per share is $0.001.
4. The option begins vesting on this date and will vest in 48 equal monthly installments on the first date of each calendar month.
Remarks:
/s/ Michael S. Christian Attorney-in-Fact 09/27/2004
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 5 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
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